{"id":1928986,"date":"2026-05-11T09:12:09","date_gmt":"2026-05-11T06:12:09","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1928986"},"modified":"2026-05-11T09:12:09","modified_gmt":"2026-05-11T06:12:09","slug":"the-end-of-ugly-meet-bmws-classy-new-design-direction","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1928986","title":{"rendered":"The end of ugly: meet BMW\u2019s classy new design direction"},"content":{"rendered":"
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{“@context”:”https:\/\/schema.org”,”@type”:”Article”,”image”:”https:\/\/car-images.bauersecure.com\/wp-images\/261711\/end_of_ugly_design_2026-5.jpg”,”mainEntityOfPage”:{“@type”:”WebPage”,”@id”:”https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/bmw\/end-of-ugly-design-2026\/”},”url”:”https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/bmw\/end-of-ugly-design-2026\/”,”author”:{“@type”:”Person”,”name”:”Piers Ward”,”description”:”Piers Ward is the deputy editor of CAR magazine and orchestrates the magic that happens on its pages each month. From writing features and first drives to instigating daft ideas and organising outlandish photo shoots, Piers is involved in every stage of the magazine cycle.u00A0u00A0nA 25-year veteran of the UK publishing scene and a road tester for a significant chunk of that, Piers has written for most of the outlets that matter u2013 including stints on Autocar, BBC TopGear and Auto Express, as well as jobs working for external agencies.nCareer highlights include importing half a dozen cars into China for an Awards shoot and being the first journalist in the world not to stall Sebastian Loebu2019s C4 WRC car. It must have been all the practice heu2019d had learning to drive in a Lada Riva.nWhen not wielding a keyboard, Piers can often be found scanning the classifieds for his next car purchase or getting behind the wheel of historic racers. He can be found on Twitter (sorry, X), Instagram and LinkedIn.”,”image”:{“@type”:”ImageObject”,”url”:”https:\/\/car-assets.bauersecure.com\/wp-images\/166305\/piers_ward.jpg”,”caption”:”Piers Ward”},”sameAs”:[“https:\/\/x.com\/piers_ward”,”https:\/\/www.instagram.com\/pierswardmedia\/”],”url”:”https:\/\/www.carmagazine.co.uk\/author\/piers-ward\/”,”jobTitle”:”Deputy editor”,”worksFor”:{“@type”:”Organization”,”name”:”CAR”}},”dateModified”:”2026-05-11T10:12:09+01:00″,”datePublished”:”2026-05-11T10:12:09+01:00″,”headline”:”The end of ugly: meet BMWu2019s classy new design direction”,”publisher”:{“@type”:”Organization”,”name”:”Bauer Media”,”brand”:{“@type”:”Organization”,”name”:”Car Magazine”},”logo”:{“@type”:”ImageObject”,”url”:”https:\/\/car-assets.bauersecure.com\/images\/logos\/car.200×88.png”}}}<\/p>\n

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\n\t\t\t\t\t\t\t\t\tThe end of ugly: meet BMW\u2019s classy new design direction<\/h1>\n<\/p><\/div>\n<\/p><\/div>\n
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\n\tBy Piers Ward<\/a>\n<\/div>\n<\/p><\/div>\n
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\n\t\t\t\t\t\t\t\t\t\tPublished: Today 10:12
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