{"id":1924753,"date":"2026-05-08T11:26:44","date_gmt":"2026-05-08T08:26:44","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1924753"},"modified":"2026-05-08T11:26:44","modified_gmt":"2026-05-08T08:26:44","slug":"playstation-details-ai-use-insists-tools-are-not-a-replacement-for-artists-or-creators","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1924753","title":{"rendered":"PlayStation Details AI Use, Insists Tools Are &#8216;Not a Replacement for Artists or Creators&#8217;"},"content":{"rendered":"<div data-cy=\"article-content\" class=\"jsx-2870106660 article-content page-0\">\n<section data-cy=\"article-subtitle\" class=\"article jsx-3932497636 article-section jsx-28683165 news\" data-autopogo=\"true\">\n<section class=\"article-page\">\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Sony has detailed its strategy for using AI tools in game development, while stating that &#8220;human creativity must remain at the center&#8221; of PlayStation&#8217;s creative efforts.<\/p>\n<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Speaking today during an investor-focused results presentation, via <a href=\"https:\/\/variety.com\/2026\/biz\/news\/sony-playstation-ai-strategy-tariffs-memory-1236741351\/\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer\">Variety<\/a>, Sony boss Totoki Hiroki dubbed AI as &#8220;a powerful tool, but not a replacement for artists or creators,&#8221; while detailing how AI was being used within PlayStation&#8217;s studios.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">One example of this is Mockingbird, an AI-powered tool that generates character animation from facial gestures recorded during performance capture. The Last of Us developer Naughty Dog and MLB The Show maker San Diego Studio were already using these kinds of tools, PlayStation boss Hideaki Nishino said.<\/p>\n<p><button type=\"button\" class=\"jsx-2228525885\"><\/button><span data-cy=\"slideshow-view-trigger\"><\/p>\n<div data-cy=\"slideshow-preview\" class=\"jsx-1711207865 slideshow-preview\">\n<h3 class=\"title5 jsx-62124236 jsx-1085005187\" data-cy=\"slideshow-preview-title\">The 100 Best PlayStation Games of All Time<\/h3>\n<div data-cy=\"slideshow-images-container\" class=\"jsx-1711207865 images-container\"><button type=\"button\" data-cy=\"hero-image\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 hero-image\"><img decoding=\"async\" alt=\"100. Ape Escape\" class=\"progressive-image jsx-2021719738 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><span class=\"button-text jsx-729543028 button button--primary jsx-3381835873 jsx-4266531355 row-pagination-button next contained centered round large\" data-cy=\"paginate next\" title=\"Open Slideshow\"><span class=\"ign-icon right-chevron jsx-2750866048 jsx-2919720488\" role=\"presentation\" aria-hidden=\"true\" data-cy=\"right-chevron\" style=\"background:currentColor\"><\/span><\/span><\/button><\/p>\n<div data-cy=\"slideshow-images-list\" class=\"scrollbar jsx-2072772685 jsx-4243969252 images-list\"><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"99. Crash Team Racing\" class=\"progressive-image jsx-2021719738 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/p>\n<div class=\"rounded jsx-412047461 overlay progressive-image jsx-2338608387 expand\" data-cy=\"slideshow-image-overlay\">\n<div data-cy=\"element-caption\" class=\"caption jsx-1762799490\">View 100 Images<\/div>\n<\/div>\n<p><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"98. Spyro 2: Ripto's Rage\" class=\"progressive-image jsx-2021719738 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"97. Tearaway\" class=\"progressive-image jsx-2021719738 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"96. Deathloop\" class=\"progressive-image jsx-2021719738 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"95. Jak 2\" class=\"progressive-image jsx-2021719738 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><\/div>\n<\/div>\n<\/div>\n<p><\/span><\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Separately, Nishino discussed how Horizon Zero Dawn Remastered had used another AI tool to model the hair of main character Aloy. Video footage of real-world hairstyles was converted into a detailed 3D model using the tool, slashing the time it would have taken to build such models by hand. <\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Nishino also mentioned the use of AI to improve PS5 Pro visual fidelity, via the console&#8217;s well-documented PlayStation Spectral Super Resolution (PSSR) technology, which allows for better visuals at improved frame rates.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">&#8220;Our goal is always to be the best place to play and the best place to publish,&#8221; Nishino said. &#8220;We see AI as a powerful tool to help us in this mission.&#8221;<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Less excitingly, though still worth noting, Nishino claimed PlayStation had used AI-powered payment routing to generate an additional $700 million in revenue over recent years, simply by routing transactions over different payment networks. Machine-learning is also being used to build personalized purchasing suggestions, recommending games, subscriptions or merchandise to the fans most likely to buy them.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Beyond video games, Sony said it was similarly using AI tools for more menial tasks rather than direct content ideation, such as in legal content protection and 3D conversion of film footage within Sony Pictures. <\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">As part of the same investor briefing, <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/sony-says-it-hasnt-decided-when-to-launch-ps6-nor-how-much-it-will-cost-with-memory-shortages-set-to-continue\">Sony said it was yet to decide when to launch the PlayStation 6<\/a>, nor how much it will cost, as memory shortages continue to hit hard. The company also revealed it had been forced to take a <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/sony-reports-765-million-impairment-loss-due-to-underperformance-of-marathon-developer-bungie\">$765 million impairment loss due to underperformance of Marathon developer Bungie<\/a> during its last financial year.<\/p>\n<div data-cy=\"accent-divider\" class=\"jsx-3449795453 divider jsx-2786329600\"><\/div>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\"><em>Tom Phillips is IGN&#8217;s News Editor. You can reach Tom at tom_phillips@ign.com or find him on Bluesky <\/em><a href=\"https:\/\/bsky.app\/profile\/tomphillipseg.bsky.social\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer\">@tomphillipseg.bsky.social<\/a><\/p>\n<\/section>\n<\/section>\n<p><span class=\"stack jsx-1475529924\"><\/p>\n<div class=\"jsx-2155806329 adunit-wrapper\">\n<div class=\"jsx-2155806329 bobble bobble-1 pogocnt pg-article\">\n<div data-mix-name=\"secondaryMedrec\" data-pos=\"1\" data-pogo-hide=\"1\" class=\"jsx-343126785 pogo-slot\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><\/div>\n<section class=\"article-page\">\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Sony has detailed its strategy for using AI tools in game development, while stating that &#8220;human creativity must remain at the center&#8221; of PlayStation&#8217;s creative efforts.<\/p>\n<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Speaking today during an investor-focused results presentation, via <a href=\"https:\/\/variety.com\/2026\/biz\/news\/sony-playstation-ai-strategy-tariffs-memory-1236741351\/\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer\">Variety<\/a>, Sony boss Totoki Hiroki dubbed AI as &#8220;a powerful tool, but not a replacement for artists or creators,&#8221; while detailing how AI was being used within PlayStation&#8217;s studios.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">One example of this is Mockingbird, an AI-powered tool that generates character animation from facial gestures recorded during performance capture. The Last of Us developer Naughty Dog and MLB The Show maker San Diego Studio were already using these kinds of tools, PlayStation boss Hideaki Nishino said.<\/p>\n<p><button type=\"button\" class=\"jsx-2228525885\"><\/button><span data-cy=\"slideshow-view-trigger\"><\/p>\n<div data-cy=\"slideshow-preview\" class=\"jsx-1711207865 slideshow-preview\">\n<h3 class=\"title5 jsx-62124236 jsx-1085005187\" data-cy=\"slideshow-preview-title\">The 100 Best PlayStation Games of All Time<\/h3>\n<div data-cy=\"slideshow-images-container\" class=\"jsx-1711207865 images-container\"><button type=\"button\" data-cy=\"hero-image\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 hero-image\"><img decoding=\"async\" alt=\"100. Ape Escape\" class=\"progressive-image jsx-2021719738 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><span class=\"button-text jsx-729543028 button button--primary jsx-3381835873 jsx-4266531355 row-pagination-button next contained centered round large\" data-cy=\"paginate next\" title=\"Open Slideshow\"><span class=\"ign-icon right-chevron jsx-2750866048 jsx-2919720488\" role=\"presentation\" aria-hidden=\"true\" data-cy=\"right-chevron\" style=\"background:currentColor\"><\/span><\/span><\/button><\/p>\n<div data-cy=\"slideshow-images-list\" class=\"scrollbar jsx-2072772685 jsx-4243969252 images-list\"><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"99. Crash Team Racing\" class=\"progressive-image jsx-2021719738 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/p>\n<div class=\"rounded jsx-412047461 overlay progressive-image jsx-2338608387 expand\" data-cy=\"slideshow-image-overlay\">\n<div data-cy=\"element-caption\" class=\"caption jsx-1762799490\">View 100 Images<\/div>\n<\/div>\n<p><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"98. Spyro 2: Ripto's Rage\" class=\"progressive-image jsx-2021719738 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"97. Tearaway\" class=\"progressive-image jsx-2021719738 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"96. Deathloop\" class=\"progressive-image jsx-2021719738 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"95. Jak 2\" class=\"progressive-image jsx-2021719738 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><\/div>\n<\/div>\n<\/div>\n<p><\/span><\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Separately, Nishino discussed how Horizon Zero Dawn Remastered had used another AI tool to model the hair of main character Aloy. Video footage of real-world hairstyles was converted into a detailed 3D model using the tool, slashing the time it would have taken to build such models by hand. <\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Nishino also mentioned the use of AI to improve PS5 Pro visual fidelity, via the console&#8217;s well-documented PlayStation Spectral Super Resolution (PSSR) technology, which allows for better visuals at improved frame rates.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">&#8220;Our goal is always to be the best place to play and the best place to publish,&#8221; Nishino said. &#8220;We see AI as a powerful tool to help us in this mission.&#8221;<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Less excitingly, though still worth noting, Nishino claimed PlayStation had used AI-powered payment routing to generate an additional $700 million in revenue over recent years, simply by routing transactions over different payment networks. Machine-learning is also being used to build personalized purchasing suggestions, recommending games, subscriptions or merchandise to the fans most likely to buy them.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Beyond video games, Sony said it was similarly using AI tools for more menial tasks rather than direct content ideation, such as in legal content protection and 3D conversion of film footage within Sony Pictures. <\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">As part of the same investor briefing, <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/sony-says-it-hasnt-decided-when-to-launch-ps6-nor-how-much-it-will-cost-with-memory-shortages-set-to-continue\">Sony said it was yet to decide when to launch the PlayStation 6<\/a>, nor how much it will cost, as memory shortages continue to hit hard. The company also revealed it had been forced to take a <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/sony-reports-765-million-impairment-loss-due-to-underperformance-of-marathon-developer-bungie\">$765 million impairment loss due to underperformance of Marathon developer Bungie<\/a> during its last financial year.<\/p>\n<div data-cy=\"accent-divider\" class=\"jsx-3449795453 divider jsx-2786329600\"><\/div>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\"><em>Tom Phillips is IGN&#8217;s News Editor. You can reach Tom at tom_phillips@ign.com or find him on Bluesky <\/em><a href=\"https:\/\/bsky.app\/profile\/tomphillipseg.bsky.social\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer\">@tomphillipseg.bsky.social<\/a><\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Sony has detailed its strategy for using AI tools in game development, while stating that &#8220;human creativity must remain at the center&#8221; of PlayStation&#8217;s creative efforts. Speaking today during an investor-focused results presentation, via Variety, Sony boss Totoki Hiroki dubbed AI as &#8220;a powerful tool, but not a replacement for artists or creators,&#8221; while detailing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,243],"class_list":["post-1924753","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-ign-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1924753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1924753"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1924753\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1924753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1924753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1924753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}