{"id":1924493,"date":"2026-05-08T09:24:06","date_gmt":"2026-05-08T06:24:06","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1924493"},"modified":"2026-05-08T09:24:06","modified_gmt":"2026-05-08T06:24:06","slug":"ps5-sales-expected-to-decline-due-to-generative-ai-memory-drought-and-rising-prices","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1924493","title":{"rendered":"PS5 sales expected to decline due to generative AI memory drought and rising prices"},"content":{"rendered":"<article class=\"article \" data-ads=\"true\" data-article-type=\"news\" data-article-group=\"news\" data-paywalled=\"false\" data-premium=\"false\" data-sponsored=\"false\" data-type=\"article\">\n<header class=\"article_header\" data-component=\"article-header\">\n<div class=\"breadcrumbs\">\n<nav class=\"nav_breadcrumbs\" data-component=\"nav-breadcrumbs\" aria-label=\"Breadcrumb\">\n<ul class=\"nav-links\">\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/\" data-active=\"false\"><br \/>\n                      Home<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/news\" data-active=\"false\"><br \/>\n                      News<br \/>\n                <\/a>\n            <\/li>\n<\/ul>\n<\/nav><\/div>\n<div class=\"headline_details\" id=\"main-content\">\n<h1 class=\"title\">PS5 sales expected to decline due to generative AI memory drought and rising prices<\/h1>\n<p class=\"strapline\">Chip chop.<\/p>\n<\/p><\/div>\n<div class=\"headline_asset\">\n<figure class=\"headline_image_wrapper\">\n<p>        <img fetchpriority=\"high\" decoding=\"async\" class=\"headline_image\" src=\"https:\/\/assetsio.gnwcdn.com\/marathon-shells-1.jpg?width=570&amp;quality=85&amp;format=jpg&amp;dpr=3&amp;auto=webp\" alt=\"An image from Marathon's launch trailer, showing the female Shell Thief in profile\" loading=\"eager\" data-uri=\"marathon-shells-1.jpg\" data-lightbox width=\"570\" height=\"321\"><figcaption>\n          <span class=\"attribution\">Image credit: <cite>Bungie \/ Eurogamer<\/cite><\/span><br \/>\n        <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"metadata\">\n<div class=\"avatar\">\n<p>    <img loading=\"lazy\" decoding=\"async\" alt=\"Connor Makar avatar\" src=\"https:\/\/assetsio.gnwcdn.com\/tAtwiaBo_400x400.jpg?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 1\" width=\"374\" height=\"374\"><\/p>\n<p>  <img alt=\"Connor Makar avatar\" data-autosize=\"crop_lossy\" data-uri=\"tAtwiaBo_400x400.jpg\" loading=\"lazy\" style=\"aspect-ratio: 1\" width=\"374\" height=\"374\">\n<\/div>\n<div class=\"text\">\n<div class=\"byline\">\n                  <span class=\"article_type\" data-slug=\"news\"><br \/>\n                    News<br \/>\n                  <\/span><\/p>\n<p><span class=\"by\">by<\/span> <span class=\"author\"><a href=\"https:\/\/www.eurogamer.net\/authors\/connor-makar\">Connor Makar<\/a><\/span>                    <span class=\"job_title\"><br \/>\n                      Staff Writer<br \/>\n                    <\/span>\n            <\/div>\n<div class=\"published_at\">\nPublished on <time datetime=\"2026-05-08T09:24:06+00:00\">May 8, 2026<\/time>              <\/div>\n<div class=\"comments\">\n      <a class=\"comments__link comments-bubble\" href=\"https:\/\/www.eurogamer.net\/playstation-5-sales-decline-memory-ai?view=comments\" rel=\"nofollow\"><br \/>\n          2 comments<br \/>\n      <\/a>\n    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>Sony has released its financial results for the past fiscal year. Inside, it predicts a decrease in PS5 hardware sales during the next 12 months.<\/p>\n<p>The report, <a href=\"https:\/\/www.sony.com\/en\/SonyInfo\/IR\/library\/presen\/er\/pdf\/25q4_sonypre.pdf\">which you can read in full on Sony&#8217;s corporate site<\/a>, details on page 13 how Sony anticipates a &#8220;decrease in unit sales&#8221; between April 2026 &#8211; 2027.<\/p>\n<figure>\n<div class=\"primis_wrapper\">\n<div class=\"primis_video\">\n<p><span class=\"embed_placeholder\" data-type=\"targeting\"><br \/>\n<span class=\"message\">To see this content please enable targeting cookies.<\/span><br \/>\n<button class=\"optanon-show-settings link\"><br \/>\nManage cookie settings<\/button><\/span> <\/div>\n<\/div><figcaption>Here is a PlayStation trailer on upcoming PS5 big releases.<a class=\"video\" href=\"https:\/\/www.youtube.com\/watch?v=so29Sguz6Y4\" rel=\"noopener\" target=\"_blank\">Watch on YouTube<\/a><\/figcaption><\/figure>\n<p>At the bottom of this page, Sony elaborates on why it has predicted a decrease in PS5 sales, writing: &#8220;We plan to base our PS5 hardware sales in FY26 on the volume of memory we can procure at reasonable prices and we expect hardware profitability to be essentially the same as FY25.&#8221;<\/p>\n<p>This memory shortage has been <a href=\"https:\/\/www.eurogamer.net\/ram-prices-are-soaring-what-does-it-mean-for-gaming\">explicitly caused by the rise in generative AI technology<\/a>, and has led to both <a href=\"https:\/\/www.eurogamer.net\/as-ai-threatens-to-make-everything-more-expensive-are-you-happy-if-it-takes-longer-for-the-next-console-generation-to-begin\">price increases for gaming hardware<\/a> as well as shortages in supply.<\/p>\n<p><a href=\"https:\/\/www.eurogamer.net\/valve-blames-dwindling-steam-deck-supplies-on-ram-and-storage-shortages-as-ai-driven-demand-further-threatens-games-industry\">Valve recently blamed a shortage of Steam Decks on the AI boom<\/a>, also announcing <a href=\"https:\/\/www.eurogamer.net\/valve-admits-its-steam-machine-and-steam-frame-will-be-delayed-due-to-ram-and-storage-price-surges\">a delay for Steam Machines for similar AI reasons<\/a>. This led <a href=\"https:\/\/www.eurogamer.net\/sony-reportedly-mulling-ps6-delay-while-nintendo-eyes-switch-2-price-hike\">Sony to reportedly consider a PS6 price hike<\/a>, with <a href=\"https:\/\/www.eurogamer.net\/nintendo-switch-2-price-increase-may-2025\">Nintendo announcing a price hike for the Switch 2<\/a> in the US only today.<\/p>\n<p>This problem is not expected to go away soon. <a href=\"https:\/\/www.eurogamer.net\/apple-ceo-tim-cook-ram-memory-crisis\">Apple expects supply issues to continue into the foreseeable future<\/a>, and new <a href=\"https:\/\/www.eurogamer.net\/xbox-boss-on-project-helix-pricing-and-availability\">Xbox CEO Asha Sharma has hinted that memory costs could impact pricing and availability of next-gen consoles<\/a>.<\/p>\n<p>If you want some sugar to help this particularly bitter news go down, Sony &#8211; on the same slide &#8211; predicted an increase in first-party game sales this fiscal year. So, if you have a PS5, one hopes you&#8217;ll at least have some cool stuff to play on it. If you can afford it in the first place.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"preferred-source\" data-component=\"preferred-source\">\nLove Eurogamer.net? Make us a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/www.eurogamer.net\">Preferred Source on Google<\/a> and catch more of our coverage in your feeds.  <\/div>\n<\/article>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>Sony has released its financial results for the past fiscal year. Inside, it predicts a decrease in PS5 hardware sales during the next 12 months.<\/p>\n<p>The report, <a href=\"https:\/\/www.sony.com\/en\/SonyInfo\/IR\/library\/presen\/er\/pdf\/25q4_sonypre.pdf\">which you can read in full on Sony&#8217;s corporate site<\/a>, details on page 13 how Sony anticipates a &#8220;decrease in unit sales&#8221; between April 2026 &#8211; 2027.<\/p>\n<figure>\n<div class=\"primis_wrapper\">\n<div class=\"primis_video\">\n<p><span class=\"embed_placeholder\" data-type=\"targeting\"><br \/>\n<span class=\"message\">To see this content please enable targeting cookies.<\/span><br \/>\n<button class=\"optanon-show-settings link\"><br \/>\nManage cookie settings<\/button><\/span> <\/div>\n<\/div><figcaption>Here is a PlayStation trailer on upcoming PS5 big releases.<a class=\"video\" href=\"https:\/\/www.youtube.com\/watch?v=so29Sguz6Y4\" rel=\"noopener\" target=\"_blank\">Watch on YouTube<\/a><\/figcaption><\/figure>\n<p>At the bottom of this page, Sony elaborates on why it has predicted a decrease in PS5 sales, writing: &#8220;We plan to base our PS5 hardware sales in FY26 on the volume of memory we can procure at reasonable prices and we expect hardware profitability to be essentially the same as FY25.&#8221;<\/p>\n<p>This memory shortage has been <a href=\"https:\/\/www.eurogamer.net\/ram-prices-are-soaring-what-does-it-mean-for-gaming\">explicitly caused by the rise in generative AI technology<\/a>, and has led to both <a href=\"https:\/\/www.eurogamer.net\/as-ai-threatens-to-make-everything-more-expensive-are-you-happy-if-it-takes-longer-for-the-next-console-generation-to-begin\">price increases for gaming hardware<\/a> as well as shortages in supply.<\/p>\n<p><a href=\"https:\/\/www.eurogamer.net\/valve-blames-dwindling-steam-deck-supplies-on-ram-and-storage-shortages-as-ai-driven-demand-further-threatens-games-industry\">Valve recently blamed a shortage of Steam Decks on the AI boom<\/a>, also announcing <a href=\"https:\/\/www.eurogamer.net\/valve-admits-its-steam-machine-and-steam-frame-will-be-delayed-due-to-ram-and-storage-price-surges\">a delay for Steam Machines for similar AI reasons<\/a>. This led <a href=\"https:\/\/www.eurogamer.net\/sony-reportedly-mulling-ps6-delay-while-nintendo-eyes-switch-2-price-hike\">Sony to reportedly consider a PS6 price hike<\/a>, with <a href=\"https:\/\/www.eurogamer.net\/nintendo-switch-2-price-increase-may-2025\">Nintendo announcing a price hike for the Switch 2<\/a> in the US only today.<\/p>\n<p>This problem is not expected to go away soon. <a href=\"https:\/\/www.eurogamer.net\/apple-ceo-tim-cook-ram-memory-crisis\">Apple expects supply issues to continue into the foreseeable future<\/a>, and new <a href=\"https:\/\/www.eurogamer.net\/xbox-boss-on-project-helix-pricing-and-availability\">Xbox CEO Asha Sharma has hinted that memory costs could impact pricing and availability of next-gen consoles<\/a>.<\/p>\n<p>If you want some sugar to help this particularly bitter news go down, Sony &#8211; on the same slide &#8211; predicted an increase in first-party game sales this fiscal year. So, if you have a PS5, one hopes you&#8217;ll at least have some cool stuff to play on it. If you can afford it in the first place.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Home News PS5 sales expected to decline due to generative AI memory drought and rising prices Chip chop. Image credit: Bungie \/ Eurogamer News by Connor Makar Staff Writer Published on May 8, 2026 2 comments Sony has released its financial results for the past fiscal year. Inside, it predicts a decrease in PS5 hardware [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,253],"class_list":["post-1924493","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-eurogamer-net"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1924493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1924493"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1924493\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1924493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1924493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1924493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}