{"id":1922782,"date":"2026-05-07T13:24:43","date_gmt":"2026-05-07T10:24:43","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1922782"},"modified":"2026-05-07T13:24:43","modified_gmt":"2026-05-07T10:24:43","slug":"as-nintendo-reportedly-faces-pressure-to-raise-switch-2-prices-star-fox-demonstrates-its-standing-by-its-pledge-to-make-digital-games-cheaper","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1922782","title":{"rendered":"As Nintendo reportedly faces pressure to raise Switch 2 prices, Star Fox demonstrates it&#8217;s standing by its pledge to make digital games cheaper"},"content":{"rendered":"<article class=\"article \" data-ads=\"true\" data-article-type=\"news\" data-article-group=\"news\" data-paywalled=\"false\" data-premium=\"false\" data-sponsored=\"false\" data-type=\"article\">\n<header class=\"article_header\" data-component=\"article-header\">\n<div class=\"breadcrumbs\">\n<nav class=\"nav_breadcrumbs\" data-component=\"nav-breadcrumbs\" aria-label=\"Breadcrumb\">\n<ul class=\"nav-links\">\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/\" data-active=\"false\"><br \/>\n                      Home<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/news\" data-active=\"false\"><br \/>\n                      News<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/games\/star-fox-2026\" data-active=\"false\"><br \/>\n                      Star Fox (2026)<br \/>\n                <\/a>\n            <\/li>\n<\/ul>\n<\/nav><\/div>\n<div class=\"headline_details\" id=\"main-content\">\n<h1 class=\"title\">As Nintendo reportedly faces pressure to raise Switch 2 prices, Star Fox demonstrates it&#8217;s standing by its pledge to make digital games cheaper<\/h1>\n<p class=\"strapline\">&#8220;The consumer is hurting.&#8221;<\/p>\n<\/p><\/div>\n<div class=\"headline_asset\">\n<figure class=\"headline_image_wrapper\">\n<p>        <img fetchpriority=\"high\" decoding=\"async\" class=\"headline_image\" src=\"https:\/\/assetsio.gnwcdn.com\/Star-Fox_Switch-2_money.jpg?width=570&amp;quality=85&amp;format=jpg&amp;dpr=3&amp;auto=webp\" alt=\"Star Fox on Nintendo Switch 2 with coins on its screen\" loading=\"eager\" data-uri=\"Star-Fox_Switch-2_money.jpg\" data-lightbox width=\"570\" height=\"321\"><figcaption>\n          <span class=\"attribution\">Image credit: <cite>Eurogamer\/Nintendo<\/cite><\/span><br \/>\n        <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"metadata\">\n<div class=\"avatar\">\n<p>    <img loading=\"lazy\" decoding=\"async\" alt=\"Fran Ruiz avatar\" src=\"https:\/\/assetsio.gnwcdn.com\/fran-j-ruiz-author.png?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 1\" width=\"180\" height=\"180\"><\/p>\n<p>  <img alt=\"Fran Ruiz avatar\" data-autosize=\"crop_lossy\" data-uri=\"fran-j-ruiz-author.png\" loading=\"lazy\" style=\"aspect-ratio: 1\" width=\"180\" height=\"180\">\n<\/div>\n<div class=\"text\">\n<div class=\"byline\">\n                  <span class=\"article_type\" data-slug=\"news\"><br \/>\n                    News<br \/>\n                  <\/span><\/p>\n<p><span class=\"by\">by<\/span> <span class=\"author\"><a href=\"https:\/\/www.eurogamer.net\/authors\/fran-ruiz\">Fran Ruiz<\/a><\/span>                    <span class=\"job_title\"><br \/>\n                      Contributor<br \/>\n                    <\/span>\n            <\/div>\n<div class=\"published_at\">\nPublished on <time datetime=\"2026-05-07T13:24:43+00:00\">May 7, 2026<\/time>              <\/div>\n<div class=\"comments\">\n      <a class=\"comments__link comments-bubble\" href=\"https:\/\/www.eurogamer.net\/star-fox-and-nintendo-switch-2-price-changes?view=comments\" rel=\"nofollow\"><br \/>\n          15 comments<br \/>\n      <\/a>\n    <\/div>\n<\/p><\/div>\n<div class=\"mypop-header-wrapper\">\n<p><button class=\"mypop-button button wide\" data-state=\"follow\" data-type=\"tag\" data-uuid=\"d51ff43c-2808-4265-919d-4939f1f67ff6\" data-name=\"Star Fox (2026)\" data-follow-text=\"Follow Star Fox (2026)\" data-unfollow-text=\"Following Star Fox (2026)\" data-aria-follow-text=\"Follow Star Fox (2026)\" data-aria-unfollow-text=\"Following Star Fox (2026)\" data-popup=\"true\" data-force-login=\"true\" aria-label=\"Follow Star Fox (2026)\" title=\"Follow Star Fox (2026)\"><br \/>\n  Follow Star Fox (2026)<br \/>\n<\/button>          <\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>Nintendo shocked the games industry last night with a sudden reveal of a new <a href=\"https:\/\/www.eurogamer.net\/games\/star-fox\">Star Fox<\/a> game, <a href=\"https:\/\/www.eurogamer.net\/a-remake-of-star-fox-64-is-coming-to-switch-2-this-june\">a remake of Star Fox 64<\/a>, coming exclusively to <a href=\"https:\/\/www.eurogamer.net\/platforms\/switch-2\">Switch 2<\/a>. This surprise announcement comes off the back of Nintendo investors reportedly voicing concerns that the Switch 2 is &#8220;deeply unprofitable&#8221; due to the ongoing components crisis, resulting in a push for a price bump.<\/p>\n<p>Per <a href=\"https:\/\/www.bloomberg.com\/news\/newsletters\/2026-05-06\/nintendo-switch-2-price-hike-in-spotlight-ahead-of-earnings\">Bloomberg<\/a>, we know that Nintendo will hold an earnings briefing this Friday, which may or may not start with comments on the console&#8217;s pricing strategy from president Shuntaro Furukawa. Some analysts theorise &#8220;the stock will continue to struggle until the price is adjusted&#8221; as the market is currently &#8220;punishing stocks that lack inflation-hedging power&#8221;.<\/p>\n<p>On the other hand, some investors fear a price raise &#8211; at a time when the average consumer is facing more financial pressure &#8211; could hurt demand for hardware: &#8220;I think they would be foolish to raise prices&#8230; The consumer is hurting &#8211; people are paying more for gasoline and food, and when prices go up, entertainment budgets are one of the first things to go&#8221;, said analyst Michael Pachter.<\/p>\n<p>According to Bloomberg&#8217;s article, the current situation increasingly feels like a lose-lose scenario unless the components market goes back to normal soon (<a href=\"https:\/\/www.eurogamer.net\/apple-ceo-tim-cook-ram-memory-crisis\">and it&#8217;s not looking good<\/a>): &#8220;The choice is stark: permit the shares to continue their decline by holding the Switch 2 price firm and hoping for a major software hit to change the narrative, or increase the price to steady the ship and risk alienating customers at a sensitive time in the product&#8217;s life cycle.&#8221;<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>On the software front, things are looking brighter, however &#8211; especially after <a href=\"https:\/\/www.eurogamer.net\/after-a-successful-launch-weekend-pokopia-has-become-one-of-the-best-selling-pokemon-spin-offs-ever\">Pok\u00e9mon Pokopia&#8217;s massive success<\/a>. Right after last night&#8217;s chunky Star Fox Direct (which you can watch below), Nintendo also opened the digital pre-orders for the game and, at least in the <a href=\"https:\/\/www.nintendo.com\/us\/store\/products\/star-fox-switch-2\/\">United States<\/a> and European territories like <a href=\"https:\/\/www.nintendo.com\/es-es\/Juegos\/Juegos-de-Nintendo-Switch-2\/Star-Fox-3094728.html\">Spain<\/a>, the game will be cheaper if bought digitally versus the physical release.<\/p>\n<figure>\n<div class=\"video_wrapper youtube\">\n<a aria-label=\"Star Fox Direct \u2013 06\/05\/2026\" class=\"video-facade full-size\" data-platform=\"youtube\" href=\"https:\/\/www.youtube.com\/embed\/BqNBryEDVzU?autoplay=1\" title=\"Click to play video from YouTube\"><br \/>\n<img decoding=\"async\" alt=\"Cover image for YouTube video\" class=\"video-facade__image\" loading=\"lazy\" src=\"https:\/\/i.ytimg.com\/vi\/BqNBryEDVzU\/hqdefault.jpg\"><span class=\"video-facade__title\">Star Fox Direct \u2013 06\/05\/2026<\/span><\/p>\n<p><\/a>\n<\/div><figcaption>Star Fox Direct \u2013 06\/05\/2026<a class=\"video\" href=\"https:\/\/www.youtube.com\/watch?v=BqNBryEDVzU\" rel=\"noopener\" target=\"_blank\">Watch on YouTube<\/a><\/figcaption><\/figure>\n<p>In the US, Star Fox is selling for $49.99 if bought through the eShop versus the recommended retail price of $59.99. Spain&#8217;s storefront shows the same price tag and difference between the two versions (but in euros, of course). As for the UK, the digital version has been set at \u00a341.99. As always, retailers might choose to offer discounts, so the ten-dollar gap between digital and physical might get smaller. But it&#8217;s refreshing to see cheaper digital products offered right out the gate.<\/p>\n<p>This shift in Nintendo&#8217;s pricing strategy was <a href=\"https:\/\/www.eurogamer.net\/nintendo-first-party-games-digital-versions-will-be-cheaper-than-physical-moving-forward\">first announced for Yoshi and the Mysterious Book<\/a> back in March, though several regions outside the US had already been getting this treatment since Switch 2&#8217;s release.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"preferred-source\" data-component=\"preferred-source\">\nLove Eurogamer.net? Make us a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/www.eurogamer.net\">Preferred Source on Google<\/a> and catch more of our coverage in your feeds.  <\/div>\n<\/article>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>Nintendo shocked the games industry last night with a sudden reveal of a new <a href=\"https:\/\/www.eurogamer.net\/games\/star-fox\">Star Fox<\/a> game, <a href=\"https:\/\/www.eurogamer.net\/a-remake-of-star-fox-64-is-coming-to-switch-2-this-june\">a remake of Star Fox 64<\/a>, coming exclusively to <a href=\"https:\/\/www.eurogamer.net\/platforms\/switch-2\">Switch 2<\/a>. This surprise announcement comes off the back of Nintendo investors reportedly voicing concerns that the Switch 2 is &#8220;deeply unprofitable&#8221; due to the ongoing components crisis, resulting in a push for a price bump.<\/p>\n<p>Per <a href=\"https:\/\/www.bloomberg.com\/news\/newsletters\/2026-05-06\/nintendo-switch-2-price-hike-in-spotlight-ahead-of-earnings\">Bloomberg<\/a>, we know that Nintendo will hold an earnings briefing this Friday, which may or may not start with comments on the console&#8217;s pricing strategy from president Shuntaro Furukawa. Some analysts theorise &#8220;the stock will continue to struggle until the price is adjusted&#8221; as the market is currently &#8220;punishing stocks that lack inflation-hedging power&#8221;.<\/p>\n<p>On the other hand, some investors fear a price raise &#8211; at a time when the average consumer is facing more financial pressure &#8211; could hurt demand for hardware: &#8220;I think they would be foolish to raise prices&#8230; The consumer is hurting &#8211; people are paying more for gasoline and food, and when prices go up, entertainment budgets are one of the first things to go&#8221;, said analyst Michael Pachter.<\/p>\n<p>According to Bloomberg&#8217;s article, the current situation increasingly feels like a lose-lose scenario unless the components market goes back to normal soon (<a href=\"https:\/\/www.eurogamer.net\/apple-ceo-tim-cook-ram-memory-crisis\">and it&#8217;s not looking good<\/a>): &#8220;The choice is stark: permit the shares to continue their decline by holding the Switch 2 price firm and hoping for a major software hit to change the narrative, or increase the price to steady the ship and risk alienating customers at a sensitive time in the product&#8217;s life cycle.&#8221;<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>On the software front, things are looking brighter, however &#8211; especially after <a href=\"https:\/\/www.eurogamer.net\/after-a-successful-launch-weekend-pokopia-has-become-one-of-the-best-selling-pokemon-spin-offs-ever\">Pok\u00e9mon Pokopia&#8217;s massive success<\/a>. Right after last night&#8217;s chunky Star Fox Direct (which you can watch below), Nintendo also opened the digital pre-orders for the game and, at least in the <a href=\"https:\/\/www.nintendo.com\/us\/store\/products\/star-fox-switch-2\/\">United States<\/a> and European territories like <a href=\"https:\/\/www.nintendo.com\/es-es\/Juegos\/Juegos-de-Nintendo-Switch-2\/Star-Fox-3094728.html\">Spain<\/a>, the game will be cheaper if bought digitally versus the physical release.<\/p>\n<figure>\n<div class=\"video_wrapper youtube\">\n<a aria-label=\"Star Fox Direct \u2013 06\/05\/2026\" class=\"video-facade full-size\" data-platform=\"youtube\" href=\"https:\/\/www.youtube.com\/embed\/BqNBryEDVzU?autoplay=1\" title=\"Click to play video from YouTube\"><br \/>\n<img decoding=\"async\" alt=\"Cover image for YouTube video\" class=\"video-facade__image\" loading=\"lazy\" src=\"https:\/\/i.ytimg.com\/vi\/BqNBryEDVzU\/hqdefault.jpg\"><span class=\"video-facade__title\">Star Fox Direct \u2013 06\/05\/2026<\/span><\/p>\n<p><\/a>\n<\/div><figcaption>Star Fox Direct \u2013 06\/05\/2026<a class=\"video\" href=\"https:\/\/www.youtube.com\/watch?v=BqNBryEDVzU\" rel=\"noopener\" target=\"_blank\">Watch on YouTube<\/a><\/figcaption><\/figure>\n<p>In the US, Star Fox is selling for $49.99 if bought through the eShop versus the recommended retail price of $59.99. Spain&#8217;s storefront shows the same price tag and difference between the two versions (but in euros, of course). As for the UK, the digital version has been set at \u00a341.99. As always, retailers might choose to offer discounts, so the ten-dollar gap between digital and physical might get smaller. But it&#8217;s refreshing to see cheaper digital products offered right out the gate.<\/p>\n<p>This shift in Nintendo&#8217;s pricing strategy was <a href=\"https:\/\/www.eurogamer.net\/nintendo-first-party-games-digital-versions-will-be-cheaper-than-physical-moving-forward\">first announced for Yoshi and the Mysterious Book<\/a> back in March, though several regions outside the US had already been getting this treatment since Switch 2&#8217;s release.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Home News Star Fox (2026) As Nintendo reportedly faces pressure to raise Switch 2 prices, Star Fox demonstrates it&#8217;s standing by its pledge to make digital games cheaper &#8220;The consumer is hurting.&#8221; Image credit: Eurogamer\/Nintendo News by Fran Ruiz Contributor Published on May 7, 2026 15 comments Follow Star Fox (2026) Nintendo shocked the games [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,253],"class_list":["post-1922782","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-eurogamer-net"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1922782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1922782"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1922782\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1922782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1922782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1922782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}