{"id":1922391,"date":"2026-05-07T07:00:00","date_gmt":"2026-05-07T04:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1922391"},"modified":"2026-05-07T07:00:00","modified_gmt":"2026-05-07T04:00:00","slug":"beata-rydbacken-is-taking-over-your-feed-one-big-clip-hoodie-at-a-time","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1922391","title":{"rendered":"Beata Rydbacken is taking over your feed, one big clip hoodie at a time"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/240-368-2010-1340\/azure\/dazed-prod\/1440\/4\/1444652.jpg&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/fashion\/article\/70214\/1\/beata-rydbacken-big-clip-hoodie-swedish-designer-on-the-rise-rosalia\" data-article-id=\"70214\">\n<header class=\"article-header has-portrait-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.75\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Beata Rydbacken\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/1280\/azure\/dazed-prod\/1440\/4\/1444652.jpg\" width=\"2250\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">Courtesy of <span class=\"nowrap\">Beata Rydbacken<\/span><\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-05-07T07:00:00+00:00\" class=\"timestamp\" title=\"07 May 2026\"><span class=\"month\">May<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"7\">7,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - fashion\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/on-the-rise\">On the Rise<\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/on-the-rise\">On the Rise<\/a><\/div>\n<h1 class=\"title\"><span>Beata Rydbacken is taking over your feed, one big clip hoodie at <span class=\"nowrap\">a time<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>We sit down with the rising Swedish designer to discuss her viral big clip hoodies, working with Rosal\u00eda on the Lux Tour, plus Zara Larsson\u2019s Coachella outfit that got lost in <span class=\"nowrap\">the post<\/span><\/h2>\n<\/div>\n<p><time datetime=\"2026-05-07T07:00:00+00:00\" class=\"timestamp\" title=\"07 May 2026\"><span class=\"month\">May<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"7\">7,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-05-07T07:00:00+00:00\" class=\"timestamp\" title=\"07 May 2026\"><span class=\"month\">May<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"7\">7,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/ElliotHoste\"><br \/>\nElliot Hoste<br \/>\n<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-32-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">On the rise: <span class=\"nowrap\">Beata Rydbacken<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37002\/0\/on-the-rise-beata-rydbacken\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Beata Rydbacken\" class=\"img\" height=\"1500\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-1005-2250-1500\/azure\/dazed-prod\/1440\/4\/1444654.jpg\" width=\"2250\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37002\/1\/on-the-rise-beata-rydbacken\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Beata Rydbacken\" class=\"img\" height=\"1500\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-615-2250-1500\/azure\/dazed-prod\/1440\/4\/1444649.jpg\" width=\"2250\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37002\/2\/on-the-rise-beata-rydbacken\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Beata Rydbacken\" class=\"img\" height=\"1500\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-285-2250-1500\/azure\/dazed-prod\/1440\/4\/1444626.jpeg\" width=\"2250\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37002\/3\/on-the-rise-beata-rydbacken\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Beata Rydbacken\" class=\"img\" height=\"1500\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-525-2250-1500\/azure\/dazed-prod\/1440\/4\/1444632.jpg\" width=\"2250\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37002\/4\/on-the-rise-beata-rydbacken\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Beata Rydbacken\" class=\"img\" height=\"1500\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-630-2250-1500\/azure\/dazed-prod\/1440\/4\/1444653.jpg\" width=\"2250\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37002\/5\/on-the-rise-beata-rydbacken\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Beata Rydbacken\" class=\"img\" height=\"1500\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-630-2250-1500\/azure\/dazed-prod\/1440\/4\/1444635.jpg\" width=\"2250\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 32 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>If you\u2019ve been anywhere near the internet in the last couple of months, chances are you\u2019ve seen a certain grey, zip-up sweatshirt, fastened together by three blown-up pastel hair clips. <\/span><a href=\"https:\/\/www.instagram.com\/beatarydbacken\/?hl=en-gb\"><span>Beata Rydbacken<\/span><\/a><span>\u2019s big clip hoodie may have entered the canon of viral It-items, but its inception was a lot more ordinary than its oddball appearance suggests. \u201cI asked my friend if he could 3D print me a giant hair clip,\u201d the Stockholm-based designer tells me, as if that\u2019s a perfectly normal thing to ask a friend. \u201cI wanted one, and he knows how to 3D print thing<\/span><span>s.\u201d <\/span><\/p>\n<p><span>The distended hair accessory was originally conceived as a standalone item, but then, later the same day, Rydbacken was trying on a jacket that she was making, and in place of a zipper that was yet to be sewn on, she used one of the giant hair clips to fasten the garment in place. \u201cThen my boyfriend Otis walked in and suggested making two openings in the jacket for the clip to sit in properly, and that\u2019s how it all began.\u201d<\/span><\/p>\n<p><span>Since then, the hoodies went viral on Instagram and TikTok, dispersed by aggregator accounts and fashion commentators \u2013 and you can see why. The bold colours and conspicuous design are perfect for catching the algorithm\u2019s attention, while the clips are both new and nostalgic \u2013 their familiarity reminds us of Claire\u2019s Accessories in the early 00s, or getting ready for primary school, while their dramatic size brings a fresh dimension to those memories. Elsewhere, the rest of Rydbacken\u2019s garments also capture the fleeting bliss of a simpler youth, with colourful buttons fastened onto slouchy pink beanies, giant \u2018B\u2019 zippers on white tank tops, and maxi skirts made from grey sweatpant material.<\/span><\/p>\n<p><span>Below, we catch up with the Swedish designer about using hair as a medium in her garment-making, the custom hat she made for <\/span><a href=\"https:\/\/www.dazeddigital.com\/rosalia\"><span>Rosal\u00eda<\/span><\/a><span>, and almost dressing <\/span><a href=\"https:\/\/www.dazeddigital.com\/tag\/zara-larsson\"><span>Zara Larsson<\/span><\/a><span> for Coachella 2026.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"ad50de9a-5b8d-4041-a6f9-b44200dd009a\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/4\/1444651.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.75\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Beata Rydbacken\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/4\/1444651.jpg\" width=\"2250\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of <span class=\"nowrap\">Beata Rydbacken<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>Hey Beata \u2013 first of all, what\u2019s your background in fashion?<\/strong><\/p>\n<p><strong>Beata Rydbacken:<\/strong><span> I used to help out at a seamstress atelier when I was younger, which is where I learned most of what I know about sewing. I did try studying fashion, but it wasn\u2019t really for me. After that, I just started making things in my room.<\/span><\/p>\n<p><strong>How did it feel to have Rosal\u00eda wear your designs, and how did that collaboration come about?<\/strong><\/p>\n<p><strong>Beata Rydbacken: <\/strong><a href=\"https:\/\/www.dazeddigital.com\/rosalia\"><span>Rosal\u00eda<\/span><\/a><span>\u2019s stylist Jose Carayol emailed me one day asking to borrow one of the hats made out of hair. Weeks later, someone DM\u2019d me \u2018is this you LOL\u2019 with a paparazzi photo of Rosal\u00eda wearing it. I was very happy and shocked!<\/span><\/p>\n<p><span>Jose is so talented and open-minded \u2013 I feel most people probably wouldn\u2019t have given that hat a chance, but he did, and styled it so perfectly. I recently finished making another custom baroque-themed hair hat for Rosal\u00eda\u2019s Lux tour. My mum [CEO of Beata Rydbacken] flew to Barcelona to deliver it.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"46431ca1-a929-41d2-9a7e-b44200dd53e5\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/4\/1444656.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Beata Rydbacken\" class=\"img\" height=\"2502\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/4\/1444656.jpg\" width=\"2002\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Rosal\u00eda wearing a Beata Rydbacken hair hat on her <span class=\"nowrap\">Lux Tour<\/span><\/span><span class=\"credit\">Courtesy of <span class=\"nowrap\">Beata Rydbacken<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>Unusually styled hair is part of your design language, from your schairf [hair scarf] to the Rosal\u00eda hair hat. Where does that obsession come from?<\/strong><\/p>\n<p><strong>Beata Rydbacken: <\/strong><span>I like to approach hair the same way you would any other material, like fur or wool. It\u2019s already such an integral part of a look, and of fashion itself, so it feels natural to push it further and turn it into something more tangible, almost like garments. Thinking of hairstyles as accessories feels fun to me \u2013 a braid can become a scarf, a messy bun can be a pom-pom on a hat. I find myself getting so nostalgic about certain hairstyles. I guess hair really does hold memories.<\/span><\/p>\n<p><strong>How would you describe your design style?<\/strong><\/p>\n<p><strong>Beata Rydbacken: <\/strong><span>I think over time I\u2019ve started seeing my designs as inventions in a way, instead of garments. I want them to be something that makes people go \u2018Oh my god, why did I not think of that?\u2019 I want them to be simple, but genius.<\/span><\/p>\n<p><strong>What\u2019s next for the brand?<\/strong><\/p>\n<p><strong>Beata Rydbacken: <\/strong><span>I\u2019m very excited to turn this into something bigger and realer. I can\u2019t wait to make more clothes, dress more people, get a studio, maybe even an accountant. The list goes on.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"8448af61-df02-4490-9f86-b44200dccf35\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/4\/1444631.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.33\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Beata Rydbacken\" class=\"img\" height=\"2250\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/4\/1444631.jpg\" width=\"3000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of <span class=\"nowrap\">Beata Rydbacken<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>Now for some pop quiz questions\u2026 Which celebrity are you dying to dress?<\/strong><\/p>\n<p><strong>Beata Rydbacken: <\/strong><span>I think Ad\u00e9la or Lexee Smith \u2013 I just love girls who can dance\u00a0<\/span><\/p>\n<p><strong>You encounter a hostile alien race, and fashion is their only mechanism for communication. What would you make them to inspire them to spare you and the rest of the human race?<\/strong><\/p>\n<p><strong>Beata Rydbacken: <\/strong><span>One of the hair pieces since they might not have hair of their own.<\/span><\/p>\n<p><strong>Send the most recent picture\/screenshot on your camera roll.<\/strong><\/p>\n<p><strong>Beata Rydbacken: <\/strong><span>The FedEx tracking of Zara Larsson\u2019s Coachella outfit that got stuck in US customs and still is. I\u2019ve cried.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"95413235-04c0-41cf-a4aa-b442010eeeb5\" data-src=\"https:\/\/images-prod.dazeddigital.com\/828\/azure\/dazed-prod\/1440\/4\/1444672.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.46\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Beata Rydbacken\" class=\"img\" height=\"1792\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/4\/1444672.jpg\" width=\"828\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Zara Larsson\u2019s lost <span class=\"nowrap\">Coachella outfit<\/span><\/span><span class=\"credit\">Courtesy of <span class=\"nowrap\">Beata Rydbacken<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>You\u2019re trapped in a lift with your celebrity crush \u2013 who is it, and what are you wearing?<\/strong><\/p>\n<p><strong>Beata Rydbacken: <\/strong><span>It\u2019s <\/span><a href=\"https:\/\/www.dazeddigital.com\/justin-bieber\"><span>Justin Bieber<\/span><\/a>,<span> and I\u2019m wearing a purple big clip hoodie with white clips.<\/span><\/p>\n<p><strong>You wake up tomorrow, and the fashion industry has disappeared. What are you retraining as?<\/strong><\/p>\n<p><strong>Beata Rydbacken: <\/strong><span>I want this to happen so I can become a veterinarian.<\/span><\/p>\n<p><strong>What\u2019s the most ran-through item in your wardrobe?<\/strong><\/p>\n<p><strong>Beata Rydbacken: <\/strong><span>My Uggs.<\/span><\/p>\n<p><strong>Any secret styling hacks?<\/strong><\/p>\n<p><strong>Beata Rydbacken: <\/strong><span>The prettiest thing you can wear is a smile.<\/span><\/p>\n<p><em>Head <a href=\"https:\/\/www.beatarydbacken.fan\/\">here<\/a> to shop the big clip hoodie plus all of Rydbacken\u2019s collections<\/em><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! 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Culture<\/span><\/p>\n<h3 class=\"split-rail-card__title card-latest__title\">\u2018It\u2019s pretty brutal\u2019: Why UK landlords have been rushing to evict renters<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/section>\n<\/div>\n<div id=\"newsletter-inline\" data-newsletter hidden>\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-32-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">On the rise: <span class=\"nowrap\">Beata Rydbacken<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37002\/0\/on-the-rise-beata-rydbacken\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Beata Rydbacken\" class=\"img\" height=\"1500\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-1005-2250-1500\/azure\/dazed-prod\/1440\/4\/1444654.jpg\" width=\"2250\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37002\/1\/on-the-rise-beata-rydbacken\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Beata Rydbacken\" class=\"img\" height=\"1500\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-615-2250-1500\/azure\/dazed-prod\/1440\/4\/1444649.jpg\" width=\"2250\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37002\/2\/on-the-rise-beata-rydbacken\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Beata Rydbacken\" class=\"img\" height=\"1500\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-285-2250-1500\/azure\/dazed-prod\/1440\/4\/1444626.jpeg\" width=\"2250\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37002\/3\/on-the-rise-beata-rydbacken\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Beata Rydbacken\" class=\"img\" height=\"1500\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-525-2250-1500\/azure\/dazed-prod\/1440\/4\/1444632.jpg\" width=\"2250\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37002\/4\/on-the-rise-beata-rydbacken\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Beata Rydbacken\" class=\"img\" height=\"1500\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-630-2250-1500\/azure\/dazed-prod\/1440\/4\/1444653.jpg\" width=\"2250\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37002\/5\/on-the-rise-beata-rydbacken\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Beata Rydbacken\" class=\"img\" height=\"1500\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-630-2250-1500\/azure\/dazed-prod\/1440\/4\/1444635.jpg\" width=\"2250\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 32 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>If you\u2019ve been anywhere near the internet in the last couple of months, chances are you\u2019ve seen a certain grey, zip-up sweatshirt, fastened together by three blown-up pastel hair clips. <\/span><a href=\"https:\/\/www.instagram.com\/beatarydbacken\/?hl=en-gb\"><span>Beata Rydbacken<\/span><\/a><span>\u2019s big clip hoodie may have entered the canon of viral It-items, but its inception was a lot more ordinary than its oddball appearance suggests. \u201cI asked my friend if he could 3D print me a giant hair clip,\u201d the Stockholm-based designer tells me, as if that\u2019s a perfectly normal thing to ask a friend. \u201cI wanted one, and he knows how to 3D print thing<\/span><span>s.\u201d <\/span><\/p>\n<p><span>The distended hair accessory was originally conceived as a standalone item, but then, later the same day, Rydbacken was trying on a jacket that she was making, and in place of a zipper that was yet to be sewn on, she used one of the giant hair clips to fasten the garment in place. \u201cThen my boyfriend Otis walked in and suggested making two openings in the jacket for the clip to sit in properly, and that\u2019s how it all began.\u201d<\/span><\/p>\n<p><span>Since then, the hoodies went viral on Instagram and TikTok, dispersed by aggregator accounts and fashion commentators \u2013 and you can see why. The bold colours and conspicuous design are perfect for catching the algorithm\u2019s attention, while the clips are both new and nostalgic \u2013 their familiarity reminds us of Claire\u2019s Accessories in the early 00s, or getting ready for primary school, while their dramatic size brings a fresh dimension to those memories. Elsewhere, the rest of Rydbacken\u2019s garments also capture the fleeting bliss of a simpler youth, with colourful buttons fastened onto slouchy pink beanies, giant \u2018B\u2019 zippers on white tank tops, and maxi skirts made from grey sweatpant material.<\/span><\/p>\n<p><span>Below, we catch up with the Swedish designer about using hair as a medium in her garment-making, the custom hat she made for <\/span><a href=\"https:\/\/www.dazeddigital.com\/rosalia\"><span>Rosal\u00eda<\/span><\/a><span>, and almost dressing <\/span><a href=\"https:\/\/www.dazeddigital.com\/tag\/zara-larsson\"><span>Zara Larsson<\/span><\/a><span> for Coachella 2026.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"ad50de9a-5b8d-4041-a6f9-b44200dd009a\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/4\/1444651.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.75\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Beata Rydbacken\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/4\/1444651.jpg\" width=\"2250\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of <span class=\"nowrap\">Beata Rydbacken<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>Hey Beata \u2013 first of all, what\u2019s your background in fashion?<\/strong><\/p>\n<p><strong>Beata Rydbacken:<\/strong><span> I used to help out at a seamstress atelier when I was younger, which is where I learned most of what I know about sewing. I did try studying fashion, but it wasn\u2019t really for me. After that, I just started making things in my room.<\/span><\/p>\n<p><strong>How did it feel to have Rosal\u00eda wear your designs, and how did that collaboration come about?<\/strong><\/p>\n<p><strong>Beata Rydbacken: <\/strong><a href=\"https:\/\/www.dazeddigital.com\/rosalia\"><span>Rosal\u00eda<\/span><\/a><span>\u2019s stylist Jose Carayol emailed me one day asking to borrow one of the hats made out of hair. Weeks later, someone DM\u2019d me \u2018is this you LOL\u2019 with a paparazzi photo of Rosal\u00eda wearing it. I was very happy and shocked!<\/span><\/p>\n<p><span>Jose is so talented and open-minded \u2013 I feel most people probably wouldn\u2019t have given that hat a chance, but he did, and styled it so perfectly. I recently finished making another custom baroque-themed hair hat for Rosal\u00eda\u2019s Lux tour. My mum [CEO of Beata Rydbacken] flew to Barcelona to deliver it.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"46431ca1-a929-41d2-9a7e-b44200dd53e5\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/4\/1444656.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Beata Rydbacken\" class=\"img\" height=\"2502\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/4\/1444656.jpg\" width=\"2002\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Rosal\u00eda wearing a Beata Rydbacken hair hat on her <span class=\"nowrap\">Lux Tour<\/span><\/span><span class=\"credit\">Courtesy of <span class=\"nowrap\">Beata Rydbacken<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>Unusually styled hair is part of your design language, from your schairf [hair scarf] to the Rosal\u00eda hair hat. Where does that obsession come from?<\/strong><\/p>\n<p><strong>Beata Rydbacken: <\/strong><span>I like to approach hair the same way you would any other material, like fur or wool. It\u2019s already such an integral part of a look, and of fashion itself, so it feels natural to push it further and turn it into something more tangible, almost like garments. Thinking of hairstyles as accessories feels fun to me \u2013 a braid can become a scarf, a messy bun can be a pom-pom on a hat. I find myself getting so nostalgic about certain hairstyles. I guess hair really does hold memories.<\/span><\/p>\n<p><strong>How would you describe your design style?<\/strong><\/p>\n<p><strong>Beata Rydbacken: <\/strong><span>I think over time I\u2019ve started seeing my designs as inventions in a way, instead of garments. I want them to be something that makes people go \u2018Oh my god, why did I not think of that?\u2019 I want them to be simple, but genius.<\/span><\/p>\n<p><strong>What\u2019s next for the brand?<\/strong><\/p>\n<p><strong>Beata Rydbacken: <\/strong><span>I\u2019m very excited to turn this into something bigger and realer. I can\u2019t wait to make more clothes, dress more people, get a studio, maybe even an accountant. The list goes on.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"8448af61-df02-4490-9f86-b44200dccf35\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/4\/1444631.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.33\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Beata Rydbacken\" class=\"img\" height=\"2250\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/4\/1444631.jpg\" width=\"3000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of <span class=\"nowrap\">Beata Rydbacken<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>Now for some pop quiz questions\u2026 Which celebrity are you dying to dress?<\/strong><\/p>\n<p><strong>Beata Rydbacken: <\/strong><span>I think Ad\u00e9la or Lexee Smith \u2013 I just love girls who can dance\u00a0<\/span><\/p>\n<p><strong>You encounter a hostile alien race, and fashion is their only mechanism for communication. What would you make them to inspire them to spare you and the rest of the human race?<\/strong><\/p>\n<p><strong>Beata Rydbacken: <\/strong><span>One of the hair pieces since they might not have hair of their own.<\/span><\/p>\n<p><strong>Send the most recent picture\/screenshot on your camera roll.<\/strong><\/p>\n<p><strong>Beata Rydbacken: <\/strong><span>The FedEx tracking of Zara Larsson\u2019s Coachella outfit that got stuck in US customs and still is. I\u2019ve cried.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"95413235-04c0-41cf-a4aa-b442010eeeb5\" data-src=\"https:\/\/images-prod.dazeddigital.com\/828\/azure\/dazed-prod\/1440\/4\/1444672.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.46\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Beata Rydbacken\" class=\"img\" height=\"1792\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/4\/1444672.jpg\" width=\"828\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Zara Larsson\u2019s lost <span class=\"nowrap\">Coachella outfit<\/span><\/span><span class=\"credit\">Courtesy of <span class=\"nowrap\">Beata Rydbacken<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>You\u2019re trapped in a lift with your celebrity crush \u2013 who is it, and what are you wearing?<\/strong><\/p>\n<p><strong>Beata Rydbacken: <\/strong><span>It\u2019s <\/span><a href=\"https:\/\/www.dazeddigital.com\/justin-bieber\"><span>Justin Bieber<\/span><\/a>,<span> and I\u2019m wearing a purple big clip hoodie with white clips.<\/span><\/p>\n<p><strong>You wake up tomorrow, and the fashion industry has disappeared. What are you retraining as?<\/strong><\/p>\n<p><strong>Beata Rydbacken: <\/strong><span>I want this to happen so I can become a veterinarian.<\/span><\/p>\n<p><strong>What\u2019s the most ran-through item in your wardrobe?<\/strong><\/p>\n<p><strong>Beata Rydbacken: <\/strong><span>My Uggs.<\/span><\/p>\n<p><strong>Any secret styling hacks?<\/strong><\/p>\n<p><strong>Beata Rydbacken: <\/strong><span>The prettiest thing you can wear is a smile.<\/span><\/p>\n<p><em>Head <a href=\"https:\/\/www.beatarydbacken.fan\/\">here<\/a> to shop the big clip hoodie plus all of Rydbacken\u2019s collections<\/em><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/fashion\/article\/70214\/1\/beata-rydbacken-big-clip-hoodie-swedish-designer-on-the-rise-rosalia&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/240-368-2010-1340\/azure\/dazed-prod\/1440\/4\/1444652.jpg&#8221;] Courtesy of Beata Rydbacken May\u00a0 7,\u00a0 2026 Fashion \/ On the Rise Fashion \/ On the Rise Beata Rydbacken is taking over your feed, one big clip hoodie at a time We sit down with the rising Swedish designer to discuss her viral big clip hoodies, working with Rosal\u00eda on the Lux [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1922391","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1922391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1922391"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1922391\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1922391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1922391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1922391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}