{"id":1921841,"date":"2026-05-06T21:43:24","date_gmt":"2026-05-06T18:43:24","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1921841"},"modified":"2026-05-06T21:43:24","modified_gmt":"2026-05-06T18:43:24","slug":"snap-says-its-400m-deal-with-perplexity-amicably-ended","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1921841","title":{"rendered":"Snap says its $400M deal with Perplexity \u2018amicably ended\u2019"},"content":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/techcrunch.com\/wp-content\/uploads\/2022\/07\/GettyImages-647104884.jpg?resize=1200,800″]<\/p>\n

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Snap no longer has a deal with Perplexity, the company revealed on Wednesday as part of its quarterly earnings report. The deal, announced last November, would have seen Perplexity\u2019s AI search engine integrated directly into Snapchat. Perplexity was set to pay Snap $400 million in cash and equity over one year as part of the deal.<\/p>\n

Snap said that the companies \u201camicably ended the relationship in Q1\u2033 and that its sales guidance \u201cassumes no contribution from Perplexity.\u201d When Snap announced the deal as part of its third-quarter earnings last year, it said it expected revenue from the partnership to begin contributing to its financials in 2026.<\/p>\n

The deal would have seen Perplexity integrated into Snapchat\u2019s \u201cChat\u201d interface, allowing users to ask questions and receive conversational answers directly within the app. Although the integration was being tested with select users, Snap said in February that the companies had \u201cyet to mutually agree on a path to a broader roll out.\u201d<\/p>\n

Snap CEO Evan Spiegel said at the time of the initial announcement that the deal reflected the company\u2019s vision to use AI to enhance discovery on Snapchat, and that Snap was looking forward to \u201ccollaborating with more innovative partners in the future.\u201d<\/p>\n

Perplexity did not immediately respond to TechCrunch\u2019s request for comment. <\/p>\n

Snap revealed on Wednesday that Snapchat\u2019s global daily active users (DAU) rose 5% year-over-year to 483 million, while monthly active users (MAU) also grew 5% to reach 965 million. The company attributed the growth to new features across the app, including Snap Map and its Lenses AR filters.<\/p>\n

\u201cIn Q1, we returned to growth in daily active users, accelerated revenue growth, expanded margins, and generated strong free cash flow,\u201d Spiegel said in a press release. \u201cWe remain focused on disciplined execution as we invest in Specs and our long-term opportunity in intelligent eyewear and look forward to sharing more at AWE on June 16th.\u201d<\/p>\n

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Snap said in April that it was laying off roughly 16% of its global workforce, impacting around 1,000 full-time employees, citing advancements in AI for the cuts.<\/p>\n<\/div>\n

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[analyse_image type=”featured” src=”https:\/\/techcrunch.com\/wp-content\/uploads\/2022\/07\/GettyImages-647104884.jpg?resize=1200,800″] Snap no longer has a deal with Perplexity, the company revealed on Wednesday as part of its quarterly earnings report. The deal, announced last November, would have seen Perplexity\u2019s AI search engine integrated directly into Snapchat. Perplexity was set to pay Snap $400 million in cash and equity over one year as […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,62],"class_list":["post-1921841","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-techcrunch-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1921841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1921841"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1921841\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1921841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1921841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1921841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}