{"id":1920457,"date":"2026-05-06T10:04:20","date_gmt":"2026-05-06T07:04:20","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1920457"},"modified":"2026-05-06T10:04:20","modified_gmt":"2026-05-06T07:04:20","slug":"asha-sharma-admits-xbox-needs-to-move-faster-as-new-ceo-begins-winding-down-copilot-on-mobile-and-ceases-its-development-on-consoles","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1920457","title":{"rendered":"Asha Sharma admits &#8220;Xbox needs to move faster&#8221;, as new CEO begins &#8220;winding down Copilot on mobile&#8221; and ceases its development on consoles"},"content":{"rendered":"<article class=\"article \" data-ads=\"true\" data-article-type=\"news\" data-article-group=\"news\" data-paywalled=\"false\" data-premium=\"false\" data-sponsored=\"false\" data-type=\"article\">\n<header class=\"article_header\" data-component=\"article-header\">\n<div class=\"breadcrumbs\">\n<nav class=\"nav_breadcrumbs\" data-component=\"nav-breadcrumbs\" aria-label=\"Breadcrumb\">\n<ul class=\"nav-links\">\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/\" data-active=\"false\"><br \/>\n                      Home<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/news\" data-active=\"false\"><br \/>\n                      News<br \/>\n                <\/a>\n            <\/li>\n<\/ul>\n<\/nav><\/div>\n<div class=\"headline_details\" id=\"main-content\">\n<h1 class=\"title\">Asha Sharma admits &#8220;Xbox needs to move faster&#8221;, as new CEO begins &#8220;winding down Copilot on mobile&#8221; and ceases its development on consoles<\/h1>\n<p class=\"strapline\">AI, AI, Go.<\/p>\n<\/p><\/div>\n<div class=\"headline_asset\">\n<figure class=\"headline_image_wrapper\">\n<p>        <img fetchpriority=\"high\" decoding=\"async\" class=\"headline_image\" src=\"https:\/\/assetsio.gnwcdn.com\/green-Xbox-logo-on-a-dark-background-with-Asha-Sharma-overlaid-on-top.jpg?width=570&amp;quality=85&amp;format=jpg&amp;dpr=3&amp;auto=webp\" alt=\"green Xbox logo on a dark background with Asha Sharma overlaid on top\" loading=\"eager\" data-uri=\"green-Xbox-logo-on-a-dark-background-with-Asha-Sharma-overlaid-on-top.jpg\" data-lightbox width=\"570\" height=\"321\"><figcaption>\n          <span class=\"attribution\">Image credit: <cite>Eurogamer<\/cite><\/span><br \/>\n        <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"metadata\">\n<div class=\"avatar\">\n<p>    <img loading=\"lazy\" decoding=\"async\" alt=\"Victoria Phillips Kennedy avatar\" src=\"https:\/\/assetsio.gnwcdn.com\/1644925423.jpg?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 1\" width=\"180\" height=\"179\"><\/p>\n<p>  <img alt=\"Victoria Phillips Kennedy avatar\" data-autosize=\"crop_lossy\" data-uri=\"1644925423.jpg\" loading=\"lazy\" style=\"aspect-ratio: 1\" width=\"180\" height=\"179\">\n<\/div>\n<div class=\"text\">\n<div class=\"byline\">\n                  <span class=\"article_type\" data-slug=\"news\"><br \/>\n                    News<br \/>\n                  <\/span><\/p>\n<p><span class=\"by\">by<\/span> <span class=\"author\"><a href=\"https:\/\/www.eurogamer.net\/authors\/victoria-kennedy\">Victoria Phillips Kennedy<\/a><\/span>                    <span class=\"job_title\"><br \/>\n                      News Reporter<br \/>\n                    <\/span>\n            <\/div>\n<div class=\"published_at\">\nPublished on <time datetime=\"2026-05-06T10:04:20+00:00\">May 6, 2026<\/time>              <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>Xbox&#8217;s newly-appointed head Asha Sharma is sunsetting the company&#8217;s Copilot initiative, which was once envisioned as an AI-driven &#8220;personal gaming sidekick&#8221;, <a href=\"https:\/\/www.eurogamer.net\/microsoft-will-soon-add-ai-copilot-to-minecraft-offering-real-time-advice\">designed to offer real-time advice in games such as Minecraft<\/a>.<\/p>\n<p>Writing on social media platform X, Sharma admitted Xbox &#8220;needs to move faster&#8221;, and &#8220;deepen [its] connection with the community, and address friction for both players and developers&#8221;.<\/p>\n<figure>\n<div class=\"video_wrapper youtube\">\n<a aria-label=\"Minecraft - Official Herdcraft April Fools Update Trailer\" class=\"video-facade full-size\" data-platform=\"youtube\" href=\"https:\/\/www.youtube.com\/embed\/fNMwgsZF9N0?autoplay=1\" title=\"Click to play video from YouTube\"><br \/>\n<img decoding=\"async\" alt=\"Cover image for YouTube video\" class=\"video-facade__image\" loading=\"lazy\" src=\"https:\/\/i.ytimg.com\/vi\/fNMwgsZF9N0\/hqdefault.jpg\"><span class=\"video-facade__title\">Minecraft &#8211; Official Herdcraft April Fools Update Trailer<\/span><\/p>\n<p><\/a>\n<\/div><figcaption>Minecraft &#8211; Official Herdcraft April Fools Update Trailer. <a class=\"video\" href=\"https:\/\/www.youtube.com\/watch?v=fNMwgsZF9N0\" rel=\"noopener\" target=\"_blank\">Watch on YouTube<\/a><\/figcaption><\/figure>\n<p>Sharma noted the company had recently announced a wave of promotions within Xbox, along with &#8220;new voices&#8221; to push the company forward. This includes <a href=\"https:\/\/www.eurogamer.net\/xbox-leadership-new-leadership-ai\">four of Sharma&#8217;s former colleagues from Microsoft&#8217;s CoreAI division<\/a>. &#8220;This balance is important as we get the business back on track,&#8221; Sharma said.<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>In addition to Xbox&#8217;s leadership reshuffle, Sharma also announced another major change within the company: the end of its unpopular AI tool, Copilot. The Xbox head said Copilot will be &#8220;winding down&#8221; on mobile, while its console development will stop.<\/p>\n<p>Sharma admitted Copilot did not &#8220;align&#8221; with the direction Xbox is now headed. Sharma also suggested other features that similarly do not align with Xbox&#8217;s vision under her leadership could also be retired, though no further details were given at this time.<\/p>\n<p>While Copilot is ending, it is worth cautioning that Sharma&#8217;s statement does not mean Xbox is backtracking on its AI plans altogether. Other companies have similarly discontinued less popular initiatives to move its resources elsewhere, a recent example being OpenAI and its text-to-video AI model, Sora, which it &#8216;said goodbye&#8217; to in April.<\/p>\n<div class=\"twitter_wrapper\">\n<div class=\"embed_wrapper\" data-domain=\"twitter.com\">\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Xbox needs to move faster, deepen our connection with the community, and address friction for both players and developers.<br \/>Today, we promoted leaders who helped build Xbox, while also bringing in new voices to help push us forward. This balance is important as we get the business\u2026<\/p>\n<p>\u2014 Asha (@asha_shar) <a href=\"https:\/\/twitter.com\/asha_shar\/status\/2051746410660593933?ref_src=twsrc%5Etfw\">May 5, 2026<\/a><\/p><\/blockquote>\n<\/div>\n<p><span class=\"embed_placeholder\" data-type=\"targeting\"><br \/>\n<span class=\"message\">To see this content please enable targeting cookies.<\/span><br \/>\n<button class=\"optanon-show-settings link\"><br \/>\nManage cookie settings<\/button><\/span>\n<\/div>\n<p>This week&#8217;s news that Xbox is sunsetting Copilot are just the latest in ongoing changes at the company since <a href=\"https:\/\/www.eurogamer.net\/today-marks-an-exciting-new-chapter-xbox-boss-phil-spencer-retiring-amid-major-leadership-shakeup-that-sees-microsofts-coreai-president-taking-over-roll\">Sharma took over from Phil Spencer earlier this year<\/a>. Sharma has also <a href=\"https:\/\/www.eurogamer.net\/xbox-drops-game-pass-prices-call-of-duty-exits-day-one\">made changes to Xbox&#8217;s Game Pass model<\/a>, <a href=\"https:\/\/www.eurogamer.net\/microsoft-confirms-new-xbox-boss-scrapped-controversial-ad-campaign\">scrapped the &#8220;This is an Xbox&#8221; campaign<\/a>, and started pointing attention to the next generation of Xbox hardware, so far known only as Project Helix. This hardware<a href=\"https:\/\/www.eurogamer.net\/xbox-boss-says-microsofts-next-gen-console-project-helix-can-play-both-your-xbox-and-pc-games-and-will-lead-in-performance\"> will &#8220;lead in performance&#8221;<\/a>, Sharma said, though when exactly we will see it remains something of a mystery.<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"2\"><\/span><\/p>\n<p>As Sharma continues work on fixing the Xbox brand image, there is a growing call from the BDS movement <a href=\"https:\/\/bdsmovement.net\/news\/sign-pledge-boycott-microsoft%E2%80%99s-xbox#:~:text=No%20Games%20For%20Genocide%20are,is%20a%20priority%20BDS%20target.\">to boycott the gaming platform<\/a> due to parent company Microsoft&#8217;s reported complicity in Israeli war crimes against the Palestinian population and state.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"preferred-source\" data-component=\"preferred-source\">\nLove Eurogamer.net? Make us a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/www.eurogamer.net\">Preferred Source on Google<\/a> and catch more of our coverage in your feeds.  <\/div>\n<\/article>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>Xbox&#8217;s newly-appointed head Asha Sharma is sunsetting the company&#8217;s Copilot initiative, which was once envisioned as an AI-driven &#8220;personal gaming sidekick&#8221;, <a href=\"https:\/\/www.eurogamer.net\/microsoft-will-soon-add-ai-copilot-to-minecraft-offering-real-time-advice\">designed to offer real-time advice in games such as Minecraft<\/a>.<\/p>\n<p>Writing on social media platform X, Sharma admitted Xbox &#8220;needs to move faster&#8221;, and &#8220;deepen [its] connection with the community, and address friction for both players and developers&#8221;.<\/p>\n<figure>\n<div class=\"video_wrapper youtube\">\n<a aria-label=\"Minecraft - Official Herdcraft April Fools Update Trailer\" class=\"video-facade full-size\" data-platform=\"youtube\" href=\"https:\/\/www.youtube.com\/embed\/fNMwgsZF9N0?autoplay=1\" title=\"Click to play video from YouTube\"><br \/>\n<img decoding=\"async\" alt=\"Cover image for YouTube video\" class=\"video-facade__image\" loading=\"lazy\" src=\"https:\/\/i.ytimg.com\/vi\/fNMwgsZF9N0\/hqdefault.jpg\"><span class=\"video-facade__title\">Minecraft &#8211; Official Herdcraft April Fools Update Trailer<\/span><\/p>\n<p><\/a>\n<\/div><figcaption>Minecraft &#8211; Official Herdcraft April Fools Update Trailer. <a class=\"video\" href=\"https:\/\/www.youtube.com\/watch?v=fNMwgsZF9N0\" rel=\"noopener\" target=\"_blank\">Watch on YouTube<\/a><\/figcaption><\/figure>\n<p>Sharma noted the company had recently announced a wave of promotions within Xbox, along with &#8220;new voices&#8221; to push the company forward. This includes <a href=\"https:\/\/www.eurogamer.net\/xbox-leadership-new-leadership-ai\">four of Sharma&#8217;s former colleagues from Microsoft&#8217;s CoreAI division<\/a>. &#8220;This balance is important as we get the business back on track,&#8221; Sharma said.<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>In addition to Xbox&#8217;s leadership reshuffle, Sharma also announced another major change within the company: the end of its unpopular AI tool, Copilot. The Xbox head said Copilot will be &#8220;winding down&#8221; on mobile, while its console development will stop.<\/p>\n<p>Sharma admitted Copilot did not &#8220;align&#8221; with the direction Xbox is now headed. Sharma also suggested other features that similarly do not align with Xbox&#8217;s vision under her leadership could also be retired, though no further details were given at this time.<\/p>\n<p>While Copilot is ending, it is worth cautioning that Sharma&#8217;s statement does not mean Xbox is backtracking on its AI plans altogether. Other companies have similarly discontinued less popular initiatives to move its resources elsewhere, a recent example being OpenAI and its text-to-video AI model, Sora, which it &#8216;said goodbye&#8217; to in April.<\/p>\n<div class=\"twitter_wrapper\">\n<div class=\"embed_wrapper\" data-domain=\"twitter.com\">\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Xbox needs to move faster, deepen our connection with the community, and address friction for both players and developers.<br \/>Today, we promoted leaders who helped build Xbox, while also bringing in new voices to help push us forward. This balance is important as we get the business\u2026<\/p>\n<p>\u2014 Asha (@asha_shar) <a href=\"https:\/\/twitter.com\/asha_shar\/status\/2051746410660593933?ref_src=twsrc%5Etfw\">May 5, 2026<\/a><\/p><\/blockquote>\n<\/div>\n<p><span class=\"embed_placeholder\" data-type=\"targeting\"><br \/>\n<span class=\"message\">To see this content please enable targeting cookies.<\/span><br \/>\n<button class=\"optanon-show-settings link\"><br \/>\nManage cookie settings<\/button><\/span>\n<\/div>\n<p>This week&#8217;s news that Xbox is sunsetting Copilot are just the latest in ongoing changes at the company since <a href=\"https:\/\/www.eurogamer.net\/today-marks-an-exciting-new-chapter-xbox-boss-phil-spencer-retiring-amid-major-leadership-shakeup-that-sees-microsofts-coreai-president-taking-over-roll\">Sharma took over from Phil Spencer earlier this year<\/a>. Sharma has also <a href=\"https:\/\/www.eurogamer.net\/xbox-drops-game-pass-prices-call-of-duty-exits-day-one\">made changes to Xbox&#8217;s Game Pass model<\/a>, <a href=\"https:\/\/www.eurogamer.net\/microsoft-confirms-new-xbox-boss-scrapped-controversial-ad-campaign\">scrapped the &#8220;This is an Xbox&#8221; campaign<\/a>, and started pointing attention to the next generation of Xbox hardware, so far known only as Project Helix. This hardware<a href=\"https:\/\/www.eurogamer.net\/xbox-boss-says-microsofts-next-gen-console-project-helix-can-play-both-your-xbox-and-pc-games-and-will-lead-in-performance\"> will &#8220;lead in performance&#8221;<\/a>, Sharma said, though when exactly we will see it remains something of a mystery.<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"2\"><\/span><\/p>\n<p>As Sharma continues work on fixing the Xbox brand image, there is a growing call from the BDS movement <a href=\"https:\/\/bdsmovement.net\/news\/sign-pledge-boycott-microsoft%E2%80%99s-xbox#:~:text=No%20Games%20For%20Genocide%20are,is%20a%20priority%20BDS%20target.\">to boycott the gaming platform<\/a> due to parent company Microsoft&#8217;s reported complicity in Israeli war crimes against the Palestinian population and state.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Home News Asha Sharma admits &#8220;Xbox needs to move faster&#8221;, as new CEO begins &#8220;winding down Copilot on mobile&#8221; and ceases its development on consoles AI, AI, Go. Image credit: Eurogamer News by Victoria Phillips Kennedy News Reporter Published on May 6, 2026 Xbox&#8217;s newly-appointed head Asha Sharma is sunsetting the company&#8217;s Copilot initiative, which [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,253],"class_list":["post-1920457","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-eurogamer-net"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1920457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1920457"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1920457\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1920457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1920457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1920457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}