Nicolae Ciuc\u0103 a reu\u0219it o performan\u021b\u0103 rar\u0103 \u00een lumea editorial\u0103: o carte cu tiraj de 3.000 de exemplare, dar cu o promovare de 2,5 milioane de euro.<\/p>\n
Da, ai citit bine. Tiparul: aproximativ 24.000 de euro. Promovarea: de peste 100 de ori mai mult.<\/p>\n
Publicitate de bestseller, tiraj de bro\u0219ur\u0103<\/p>\n
Cartea \u201e\u00cen slujba \u021b\u0103rii\u201d a fost \u00eempins\u0103 agresiv \u00een spa\u021biul public:<\/p>\n
400 de panouri \u00een toat\u0103 \u021bara<\/p>\n
campanie inclusiv pe TikTok<\/p>\n
expunere constant\u0103 \u00eenainte \u0219i \u00een timpul perioadelor electorale<\/p>\n
Problema? Cartea \u00een sine r\u0103m\u00e2ne aproape invizibil\u0103 comparativ cu bugetul de promovare.<\/p>\n
PNL spune: nu e campanie electoral\u0103, e cultur\u0103<\/p>\n
Partidul Na\u021bional Liberal a sus\u021binut c\u0103 panourile au fost dedicate c\u0103r\u021bii, nu candidatului.Interpretarea a fost contestat\u0103 de PSD, USR \u0219i AUR, dar deciziile au variat \u00een teritoriu: unele panouri au fost date jos, altele au r\u0103mas.<\/p>\n
Cu alte cuvinte, depinde unde te ui\u021bi: \u00een unele jude\u021be era publicitate, \u00een altele\u2026 literatur\u0103.<\/p>\n
Transparen\u021b\u0103 zero: costuri recunoscute, detalii ascunse<\/p>\n
Fosta conducere PNL \u0219i editura RAO au refuzat s\u0103 ofere detalii complete despre contract \u0219i costuri, invoc\u00e2nd confiden\u021bialitatea.<\/p>\n
Ceea ce ridic\u0103 o \u00eentrebare simpl\u0103: dac\u0103 totul e \u00een regul\u0103, de ce nu e \u0219i transparent?<\/p>\n
Concluzia: carte mic\u0103, buget mare<\/p>\n
Rezultatul este un paradox perfect rom\u00e2nesc:<\/p>\n
pu\u021bine exemplare<\/p>\n
expunere uria\u0219\u0103<\/p>\n
costuri greu de explicat public<\/p>\n
Nu \u0219tim c\u00e2\u021bi au citit cartea. Dar sigur au v\u0103zut-o. Pe panouri.\n<\/p><\/div>\n
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[analyse_image type=”featured” src=”https:\/\/4media.info\/wp-content\/uploads\/2026\/05\/ciuca-carte-dinescu.webp”] Unde e cartea generalului Ciuc\u0103? 3.000 de exemplare, promovare de 2,5 milioane de euro Nicolae Ciuc\u0103 a reu\u0219it o performan\u021b\u0103 rar\u0103 \u00een lumea editorial\u0103: o carte cu tiraj de 3.000 de exemplare, dar cu o promovare de 2,5 milioane de euro. Da, ai citit bine. Tiparul: aproximativ 24.000 de euro. Promovarea: de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[99,226],"class_list":["post-1919907","post","type-post","status-publish","format-standard","hentry","category-romania","tag-4media-info","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1919907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1919907"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1919907\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1919907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1919907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1919907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}