{"id":1918774,"date":"2026-05-05T14:50:43","date_gmt":"2026-05-05T11:50:43","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1918774"},"modified":"2026-05-05T14:50:43","modified_gmt":"2026-05-05T11:50:43","slug":"nintendo-games-dont-get-discounted-as-they-launch-at-a-fair-price-and-are-the-best-reggie-fils-aime-says","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1918774","title":{"rendered":"Nintendo Games Don&#8217;t Get Discounted as They Launch at a Fair Price and Are &#8216;The Best,&#8217; Reggie Fils-Aim\u00e9 Says"},"content":{"rendered":"<div data-cy=\"article-content\" class=\"jsx-2870106660 article-content page-0\">\n<section data-cy=\"article-subtitle\" class=\"article jsx-3932497636 article-section jsx-28683165 news\" data-autopogo=\"true\">\n<section class=\"article-page\">\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Former Nintendo of America president Reggie Fils-Aim\u00e9 has said that the company never discounts its games are they are &#8220;the best&#8221; and akin to fine &#8220;Kyoto craftmanship&#8221; \u2014 something that results in a &#8220;fair price.&#8221;<\/p>\n<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Speaking at the <a href=\"https:\/\/www.twitch.tv\/videos\/2761065620?t=0h48m59s\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer\">NYU Game Center<\/a>, Fils-Aim\u00e9 said that Nintendo games such as The Legend of Zelda: Breath of the Wild were never discounted by the company as they deserve to be sold at their initial launch pricing.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Breath of the Wild was the first Nintendo game priced at $70 \u2014 a trend the company continued for the game&#8217;s sequel Tears of the Kingdom, and last year&#8217;s Donkey Kong Bananza on Switch 2. With its newer console, however, <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/nintendo-says-game-development-risks-increasing-due-to-higher-game-prices-and-rising-production-costs-suggests-shorter-development-periods-as-one-solution\">Nintendo has said it is using variable pricing<\/a> \u2014 meaning that while some games launch for less, Mario Kart World arrived at a new high of $80.<\/p>\n<p><button type=\"button\" class=\"jsx-2228525885\"><\/button><span data-cy=\"slideshow-view-trigger\"><\/p>\n<div data-cy=\"slideshow-preview\" class=\"jsx-1711207865 slideshow-preview\">\n<h3 class=\"title5 jsx-62124236 jsx-1085005187\" data-cy=\"slideshow-preview-title\">The 100 Best Nintendo Games of All Time<\/h3>\n<div data-cy=\"slideshow-images-container\" class=\"jsx-1711207865 images-container\"><button type=\"button\" data-cy=\"hero-image\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 hero-image\"><img decoding=\"async\" alt=\"100. Eternal Darkness: Sanity's Requiem\" class=\"progressive-image jsx-2021719738 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><span class=\"button-text jsx-729543028 button button--primary jsx-3381835873 jsx-4266531355 row-pagination-button next contained centered round large\" data-cy=\"paginate next\" title=\"Open Slideshow\"><span class=\"ign-icon right-chevron jsx-2750866048 jsx-2919720488\" role=\"presentation\" aria-hidden=\"true\" data-cy=\"right-chevron\" style=\"background:currentColor\"><\/span><\/span><\/button><\/p>\n<div data-cy=\"slideshow-images-list\" class=\"scrollbar jsx-2072772685 jsx-4243969252 images-list\"><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"99. GTA: Chinatown Wars\" class=\"progressive-image jsx-2021719738 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/p>\n<div class=\"rounded jsx-412047461 overlay progressive-image jsx-2338608387 expand\" data-cy=\"slideshow-image-overlay\">\n<div data-cy=\"element-caption\" class=\"caption jsx-1762799490\">View 100 Images<\/div>\n<\/div>\n<p><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"98. Star Fox\" class=\"progressive-image jsx-2021719738 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"97. Super Castlevania IV\" class=\"progressive-image jsx-2021719738 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"96. 999: Nine Hours, Nine Persons, Nine Doors\" class=\"progressive-image jsx-2021719738 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"95. Fire Emblem Three Houses\" class=\"progressive-image jsx-2021719738 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><\/div>\n<\/div>\n<\/div>\n<p><\/span><\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">&#8220;The Nintendo mentality is, we&#8217;re shipping a game complete,&#8221; Fils-Aim\u00e9 said. &#8220;It&#8217;s ready to play. There&#8217;s no day one update that&#8217;s going to take three hours. And so part of it is, it&#8217;s a different mentality. That is [Nintendo&#8217;s] thinking.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">&#8220;I liken this to this idea of Kyoto craftsmanship,&#8221; he continued. &#8220;The company is headquartered in Kyoto. For those of you who are knowledgeable about Japanese history&#8230; [it&#8217;s] a city known for its fine craftsmanship: linens, china, pottery, that is Kyoto. I&#8217;m convinced Nintendo, as a company, has that same type of mentality. We are going to build the best games, we are going to send them out feature complete, and as a result \u2014 this is where sometimes customers push back \u2014 we don&#8217;t discount our games.&#8221;<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Is Mario Kart World worth $80? Many early Switch 2 fans got it for less in a bundle with their new console, but discussion since has centered on whether the game is actually worth the record pricetag, and what form of post-launch support Nintendo will provide to keep players engaged. (So far, there&#8217;s been no sign of meaningful DLC.)<\/p>\n<p><span data-cy=\"tierlist-view-trigger\"><\/p>\n<section class=\"box-wrapper jsx-2673806401\" id=\"nintendo-series-tier-list\" data-cy=\"nintendo-series-tier-list\">\n<div class=\"card jsx-1339469126 jsx-1355461925 box jsx-2627838217\">\n<div><dialog class=\"dialog tier-list-modal jsx-55470089\" aria-labelledby=\"contentLabel\"><\/dialog><\/div>\n<p><span class=\"stack jsx-3547261442 jsx-2986308351\"><span class=\"stack jsx-2959124702 jsx-4269505506 TierListHeader_header__xyy5a\"><span class=\"stack jsx-3647836811 jsx-4269505506 TierListHeader_title__UxzQx\"><img decoding=\"async\" class=\"ign-icon icon-tier-list jsx-2750866048 jsx-1879929830\" role=\"img\" aria-hidden=\"false\" data-cy=\"icon-tier-list\" alt=\"Tier List\" loading=\"lazy\" src=\"https:\/\/kraken.ignimgs.com\/_next\/static\/media\/TierList.c19f1c86.svg?cors=0\"><\/p>\n<h3 data-cy=\"title3\" class=\"title3 jsx-12333944 jsx-2321054750 TierListHeader_full__J6p2u\">Nintendo Series Tier List<\/h3>\n<h3 class=\"title5 jsx-62124236 jsx-957202555 TierListHeader_compact__7JWp1 balanced\">Nintendo Series Tier List<\/h3>\n<p><\/span><\/span><span class=\"stack jsx-3547261442\"><\/p>\n<div class=\"jsx-740175521 fade-in-out\"><span class=\"stack jsx-3547261442 jsx-2986308351\"><\/p>\n<div class=\"jsx-12151557 tier-list-skeleton\"><span class=\"stack jsx-659253495 tiers\"><\/p>\n<div class=\"tier Tier_tier___6egS\">\n<div class=\"TierTitle_title__Q4E_6 TierTitle_s-tier__uaHwM\">\n<div class=\"interface jsx-326752785 jsx-3004210145 TierTitle_text__xca95 bold break-word\">\u00a0<\/div>\n<\/div>\n<div class=\"tier-items-row s-tier TierItems_tier-items-row__q2OSM TierItems_s-tier__Jrv1z\" style=\"max-height:66px\"><\/div>\n<\/div>\n<div class=\"tier Tier_tier___6egS\">\n<div class=\"TierTitle_title__Q4E_6 TierTitle_a-tier__z0Xky\">\n<div class=\"interface jsx-326752785 jsx-3004210145 TierTitle_text__xca95 bold break-word\">\u00a0<\/div>\n<\/div>\n<div class=\"tier-items-row a-tier TierItems_tier-items-row__q2OSM TierItems_a-tier__EGxbh\" style=\"max-height:66px\"><\/div>\n<\/div>\n<div class=\"tier Tier_tier___6egS\">\n<div class=\"TierTitle_title__Q4E_6 TierTitle_b-tier__nsZIP\">\n<div class=\"interface jsx-326752785 jsx-3004210145 TierTitle_text__xca95 bold break-word\">\u00a0<\/div>\n<\/div>\n<div class=\"tier-items-row b-tier TierItems_tier-items-row__q2OSM TierItems_b-tier__aI1S1\" style=\"max-height:66px\"><\/div>\n<\/div>\n<div class=\"tier Tier_tier___6egS\">\n<div class=\"TierTitle_title__Q4E_6 TierTitle_c-tier__UohGG\">\n<div class=\"interface jsx-326752785 jsx-3004210145 TierTitle_text__xca95 bold break-word\">\u00a0<\/div>\n<\/div>\n<div class=\"tier-items-row c-tier TierItems_tier-items-row__q2OSM TierItems_c-tier__ivXOD\" style=\"max-height:66px\"><\/div>\n<\/div>\n<div class=\"tier Tier_tier___6egS\">\n<div class=\"TierTitle_title__Q4E_6 TierTitle_d-tier__5Z_iU\">\n<div class=\"interface jsx-326752785 jsx-3004210145 TierTitle_text__xca95 bold break-word\">\u00a0<\/div>\n<\/div>\n<div class=\"tier-items-row d-tier TierItems_tier-items-row__q2OSM TierItems_d-tier__fycMA\" style=\"max-height:66px\"><\/div>\n<\/div>\n<p><\/span><span class=\"stack jsx-1061896584 content\"><\/span><\/div>\n<p><\/span><\/div>\n<p><\/span><\/span><\/div>\n<\/section>\n<p><\/span><\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">&#8220;Breath of the Wild never received a price discount from the day it was launched,&#8221; Fils-Aim\u00e9 continued. &#8220;It&#8217;s part of this process. We&#8217;re gonna make it the best we can, we&#8217;re gonna send it feature complete, and we&#8217;re gonna charge a fair price and that price is never gonna change.&#8221;<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Of course, Nintendo&#8217;s position is far from the norm. With very few exceptions, nearly all games are reduced in price over time, or periodically get a decent discount during a sale. Does Fils-Aim\u00e9 think Nintendo&#8217;s strategy will hold? While not addressing this directly, the former president gave an intriguing response when discussing the need to be more reactive with pricing in future.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">&#8220;I say this with a lot of passion. I do think, [in] modern times, you&#8217;ve got to start thinking about things differently. Not that I&#8217;m saying that Nintendo or any company should be discounting their games. But I do think there&#8217;s a thoughtfulness that has to happen in the marketplace, where you need to think about what you&#8217;re offering. Think about what that fair price is. And move on from there. Versus being beholden to a particular price point or some other type of&#8230; element of your business model.&#8221;<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">While there&#8217;s no sign of any price drop for Mario Kart World yet (or that there will ever be one), Nintendo has recently welcomed an era of even more complicated pricing \u2014 with <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/nintendo-switch-2-physical-games-will-now-be-more-expensive-than-digital-versions-with-10-price-difference-for-yoshi-and-the-mysterious-book\">discounts for digital versions of games versus their boxed, retail versions<\/a>. The company has also not (yet) repeated its $80 asking price for any other Switch 2 game, with other recent blockbusters such as Donkey Kong Bananza and Pok\u00e9mon Pokopia arriving at $70.<\/p>\n<div data-cy=\"accent-divider\" class=\"jsx-3449795453 divider jsx-2786329600\"><\/div>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\"><em>Image credit: Samantha Burkardt\/Getty Images for SXSW.<\/em><\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\"><em>Tom Phillips is IGN&#8217;s News Editor. You can reach Tom at tom_phillips@ign.com or find him on Bluesky <\/em><a href=\"https:\/\/bsky.app\/profile\/tomphillipseg.bsky.social\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer\">@tomphillipseg.bsky.social<\/a><\/p>\n<\/section>\n<\/section>\n<p><span class=\"stack jsx-1475529924\"><\/p>\n<div class=\"jsx-2155806329 adunit-wrapper\">\n<div class=\"jsx-2155806329 bobble bobble-1 pogocnt pg-article\">\n<div data-mix-name=\"secondaryMedrec\" data-pos=\"1\" data-pogo-hide=\"1\" class=\"jsx-343126785 pogo-slot\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><\/div>\n<section class=\"article-page\">\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Former Nintendo of America president Reggie Fils-Aim\u00e9 has said that the company never discounts its games are they are &#8220;the best&#8221; and akin to fine &#8220;Kyoto craftmanship&#8221; \u2014 something that results in a &#8220;fair price.&#8221;<\/p>\n<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Speaking at the <a href=\"https:\/\/www.twitch.tv\/videos\/2761065620?t=0h48m59s\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer\">NYU Game Center<\/a>, Fils-Aim\u00e9 said that Nintendo games such as The Legend of Zelda: Breath of the Wild were never discounted by the company as they deserve to be sold at their initial launch pricing.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Breath of the Wild was the first Nintendo game priced at $70 \u2014 a trend the company continued for the game&#8217;s sequel Tears of the Kingdom, and last year&#8217;s Donkey Kong Bananza on Switch 2. With its newer console, however, <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/nintendo-says-game-development-risks-increasing-due-to-higher-game-prices-and-rising-production-costs-suggests-shorter-development-periods-as-one-solution\">Nintendo has said it is using variable pricing<\/a> \u2014 meaning that while some games launch for less, Mario Kart World arrived at a new high of $80.<\/p>\n<p><button type=\"button\" class=\"jsx-2228525885\"><\/button><span data-cy=\"slideshow-view-trigger\"><\/p>\n<div data-cy=\"slideshow-preview\" class=\"jsx-1711207865 slideshow-preview\">\n<h3 class=\"title5 jsx-62124236 jsx-1085005187\" data-cy=\"slideshow-preview-title\">The 100 Best Nintendo Games of All Time<\/h3>\n<div data-cy=\"slideshow-images-container\" class=\"jsx-1711207865 images-container\"><button type=\"button\" data-cy=\"hero-image\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 hero-image\"><img decoding=\"async\" alt=\"100. Eternal Darkness: Sanity's Requiem\" class=\"progressive-image jsx-2021719738 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><span class=\"button-text jsx-729543028 button button--primary jsx-3381835873 jsx-4266531355 row-pagination-button next contained centered round large\" data-cy=\"paginate next\" title=\"Open Slideshow\"><span class=\"ign-icon right-chevron jsx-2750866048 jsx-2919720488\" role=\"presentation\" aria-hidden=\"true\" data-cy=\"right-chevron\" style=\"background:currentColor\"><\/span><\/span><\/button><\/p>\n<div data-cy=\"slideshow-images-list\" class=\"scrollbar jsx-2072772685 jsx-4243969252 images-list\"><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"99. GTA: Chinatown Wars\" class=\"progressive-image jsx-2021719738 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/p>\n<div class=\"rounded jsx-412047461 overlay progressive-image jsx-2338608387 expand\" data-cy=\"slideshow-image-overlay\">\n<div data-cy=\"element-caption\" class=\"caption jsx-1762799490\">View 100 Images<\/div>\n<\/div>\n<p><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"98. Star Fox\" class=\"progressive-image jsx-2021719738 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"97. Super Castlevania IV\" class=\"progressive-image jsx-2021719738 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"96. 999: Nine Hours, Nine Persons, Nine Doors\" class=\"progressive-image jsx-2021719738 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"95. Fire Emblem Three Houses\" class=\"progressive-image jsx-2021719738 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><\/div>\n<\/div>\n<\/div>\n<p><\/span><\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">&#8220;The Nintendo mentality is, we&#8217;re shipping a game complete,&#8221; Fils-Aim\u00e9 said. &#8220;It&#8217;s ready to play. There&#8217;s no day one update that&#8217;s going to take three hours. And so part of it is, it&#8217;s a different mentality. That is [Nintendo&#8217;s] thinking.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">&#8220;I liken this to this idea of Kyoto craftsmanship,&#8221; he continued. &#8220;The company is headquartered in Kyoto. For those of you who are knowledgeable about Japanese history&#8230; [it&#8217;s] a city known for its fine craftsmanship: linens, china, pottery, that is Kyoto. I&#8217;m convinced Nintendo, as a company, has that same type of mentality. We are going to build the best games, we are going to send them out feature complete, and as a result \u2014 this is where sometimes customers push back \u2014 we don&#8217;t discount our games.&#8221;<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Is Mario Kart World worth $80? Many early Switch 2 fans got it for less in a bundle with their new console, but discussion since has centered on whether the game is actually worth the record pricetag, and what form of post-launch support Nintendo will provide to keep players engaged. (So far, there&#8217;s been no sign of meaningful DLC.)<\/p>\n<p><span data-cy=\"tierlist-view-trigger\"><\/p>\n<section class=\"box-wrapper jsx-2673806401\" id=\"nintendo-series-tier-list\" data-cy=\"nintendo-series-tier-list\">\n<div class=\"card jsx-1339469126 jsx-1355461925 box jsx-2627838217\">\n<div><dialog class=\"dialog tier-list-modal jsx-55470089\" aria-labelledby=\"contentLabel\"><\/dialog><\/div>\n<p><span class=\"stack jsx-3547261442 jsx-2986308351\"><span class=\"stack jsx-2959124702 jsx-4269505506 TierListHeader_header__xyy5a\"><span class=\"stack jsx-3647836811 jsx-4269505506 TierListHeader_title__UxzQx\"><img decoding=\"async\" class=\"ign-icon icon-tier-list jsx-2750866048 jsx-1879929830\" role=\"img\" aria-hidden=\"false\" data-cy=\"icon-tier-list\" alt=\"Tier List\" loading=\"lazy\" src=\"https:\/\/kraken.ignimgs.com\/_next\/static\/media\/TierList.c19f1c86.svg?cors=0\"><\/p>\n<h3 data-cy=\"title3\" class=\"title3 jsx-12333944 jsx-2321054750 TierListHeader_full__J6p2u\">Nintendo Series Tier List<\/h3>\n<h3 class=\"title5 jsx-62124236 jsx-957202555 TierListHeader_compact__7JWp1 balanced\">Nintendo Series Tier List<\/h3>\n<p><\/span><\/span><span class=\"stack jsx-3547261442\"><\/p>\n<div class=\"jsx-740175521 fade-in-out\"><span class=\"stack jsx-3547261442 jsx-2986308351\"><\/p>\n<div class=\"jsx-12151557 tier-list-skeleton\"><span class=\"stack jsx-659253495 tiers\"><\/p>\n<div class=\"tier Tier_tier___6egS\">\n<div class=\"TierTitle_title__Q4E_6 TierTitle_s-tier__uaHwM\">\n<div class=\"interface jsx-326752785 jsx-3004210145 TierTitle_text__xca95 bold break-word\">\u00a0<\/div>\n<\/div>\n<div class=\"tier-items-row s-tier TierItems_tier-items-row__q2OSM TierItems_s-tier__Jrv1z\" style=\"max-height:66px\"><\/div>\n<\/div>\n<div class=\"tier Tier_tier___6egS\">\n<div class=\"TierTitle_title__Q4E_6 TierTitle_a-tier__z0Xky\">\n<div class=\"interface jsx-326752785 jsx-3004210145 TierTitle_text__xca95 bold break-word\">\u00a0<\/div>\n<\/div>\n<div class=\"tier-items-row a-tier TierItems_tier-items-row__q2OSM TierItems_a-tier__EGxbh\" style=\"max-height:66px\"><\/div>\n<\/div>\n<div class=\"tier Tier_tier___6egS\">\n<div class=\"TierTitle_title__Q4E_6 TierTitle_b-tier__nsZIP\">\n<div class=\"interface jsx-326752785 jsx-3004210145 TierTitle_text__xca95 bold break-word\">\u00a0<\/div>\n<\/div>\n<div class=\"tier-items-row b-tier TierItems_tier-items-row__q2OSM TierItems_b-tier__aI1S1\" style=\"max-height:66px\"><\/div>\n<\/div>\n<div class=\"tier Tier_tier___6egS\">\n<div class=\"TierTitle_title__Q4E_6 TierTitle_c-tier__UohGG\">\n<div class=\"interface jsx-326752785 jsx-3004210145 TierTitle_text__xca95 bold break-word\">\u00a0<\/div>\n<\/div>\n<div class=\"tier-items-row c-tier TierItems_tier-items-row__q2OSM TierItems_c-tier__ivXOD\" style=\"max-height:66px\"><\/div>\n<\/div>\n<div class=\"tier Tier_tier___6egS\">\n<div class=\"TierTitle_title__Q4E_6 TierTitle_d-tier__5Z_iU\">\n<div class=\"interface jsx-326752785 jsx-3004210145 TierTitle_text__xca95 bold break-word\">\u00a0<\/div>\n<\/div>\n<div class=\"tier-items-row d-tier TierItems_tier-items-row__q2OSM TierItems_d-tier__fycMA\" style=\"max-height:66px\"><\/div>\n<\/div>\n<p><\/span><span class=\"stack jsx-1061896584 content\"><\/span><\/div>\n<p><\/span><\/div>\n<p><\/span><\/span><\/div>\n<\/section>\n<p><\/span><\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">&#8220;Breath of the Wild never received a price discount from the day it was launched,&#8221; Fils-Aim\u00e9 continued. &#8220;It&#8217;s part of this process. We&#8217;re gonna make it the best we can, we&#8217;re gonna send it feature complete, and we&#8217;re gonna charge a fair price and that price is never gonna change.&#8221;<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Of course, Nintendo&#8217;s position is far from the norm. With very few exceptions, nearly all games are reduced in price over time, or periodically get a decent discount during a sale. Does Fils-Aim\u00e9 think Nintendo&#8217;s strategy will hold? While not addressing this directly, the former president gave an intriguing response when discussing the need to be more reactive with pricing in future.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">&#8220;I say this with a lot of passion. I do think, [in] modern times, you&#8217;ve got to start thinking about things differently. Not that I&#8217;m saying that Nintendo or any company should be discounting their games. But I do think there&#8217;s a thoughtfulness that has to happen in the marketplace, where you need to think about what you&#8217;re offering. Think about what that fair price is. And move on from there. Versus being beholden to a particular price point or some other type of&#8230; element of your business model.&#8221;<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">While there&#8217;s no sign of any price drop for Mario Kart World yet (or that there will ever be one), Nintendo has recently welcomed an era of even more complicated pricing \u2014 with <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/nintendo-switch-2-physical-games-will-now-be-more-expensive-than-digital-versions-with-10-price-difference-for-yoshi-and-the-mysterious-book\">discounts for digital versions of games versus their boxed, retail versions<\/a>. The company has also not (yet) repeated its $80 asking price for any other Switch 2 game, with other recent blockbusters such as Donkey Kong Bananza and Pok\u00e9mon Pokopia arriving at $70.<\/p>\n<div data-cy=\"accent-divider\" class=\"jsx-3449795453 divider jsx-2786329600\"><\/div>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\"><em>Image credit: Samantha Burkardt\/Getty Images for SXSW.<\/em><\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\"><em>Tom Phillips is IGN&#8217;s News Editor. You can reach Tom at tom_phillips@ign.com or find him on Bluesky <\/em><a href=\"https:\/\/bsky.app\/profile\/tomphillipseg.bsky.social\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer\">@tomphillipseg.bsky.social<\/a><\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Former Nintendo of America president Reggie Fils-Aim\u00e9 has said that the company never discounts its games are they are &#8220;the best&#8221; and akin to fine &#8220;Kyoto craftmanship&#8221; \u2014 something that results in a &#8220;fair price.&#8221; Speaking at the NYU Game Center, Fils-Aim\u00e9 said that Nintendo games such as The Legend of Zelda: Breath of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,243],"class_list":["post-1918774","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-ign-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1918774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1918774"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1918774\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1918774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1918774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1918774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}