{"id":1918507,"date":"2026-05-05T11:07:58","date_gmt":"2026-05-05T08:07:58","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1918507"},"modified":"2026-05-05T11:07:58","modified_gmt":"2026-05-05T08:07:58","slug":"video-game-industry-would-have-difficulty-selling-games-for-80-if-gta-6-cost-70-bank-of-america-says","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1918507","title":{"rendered":"Video Game Industry Would Have Difficulty Selling Games for $80 if GTA 6 Cost $70, Bank of America Says"},"content":{"rendered":"
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It is one of the biggest questions facing the video game industry right now: how much will Grand Theft Auto 6 cost? Rockstar Games and parent company Take-Two have so far given little away, save for saying they want to offer great value and that games haven\u2019t really gone up in price over the years. Well, now a new party has waded in: Bank of America.<\/p>\n<\/p>\n

According to Seeking Alpha<\/a>, Omar Dessouky, of BofA Global Research, came away from last week\u2019s iicon conference (which IGN attended) with a firm recommendation: GTA 6 should be $80, $10 more than the norm.<\/p>\n

Analyst opinions on the GTA 6 price are all over the place, with some saying Rockstar should stick with $70, others saying it could easily justify going up to $100, depending on what the company does with the next iteration of GTA Online. GTA 6 is on course to be the biggest entertainment launch of all time, selling tens of millions of copies on day one. It will, undoubtedly, change the video game industry forever, not just in terms of how financially successful a video game can be, but in terms of how much video games should cost going forward.<\/p>\n