{"id":1918499,"date":"2026-05-05T09:15:17","date_gmt":"2026-05-05T06:15:17","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1918499"},"modified":"2026-05-05T09:15:17","modified_gmt":"2026-05-05T06:15:17","slug":"gta-6-lands-playstation-5-marketing-deal-as-take-two-head-implies-pc-is-not-rockstars-core-audience","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1918499","title":{"rendered":"GTA 6 lands PlayStation 5 marketing deal, as Take-Two head implies PC is not Rockstar&#8217;s &#8220;core&#8221; audience"},"content":{"rendered":"<article class=\"article \" data-ads=\"true\" data-article-type=\"news\" data-article-group=\"news\" data-paywalled=\"false\" data-premium=\"false\" data-sponsored=\"false\" data-type=\"article\">\n<header class=\"article_header\" data-component=\"article-header\">\n<div class=\"breadcrumbs\">\n<nav class=\"nav_breadcrumbs\" data-component=\"nav-breadcrumbs\" aria-label=\"Breadcrumb\">\n<ul class=\"nav-links\">\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/\" data-active=\"false\"><br \/>\n                      Home<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/news\" data-active=\"false\"><br \/>\n                      News<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/games\/grand-theft-auto-vi\" data-active=\"false\"><br \/>\n                      Grand Theft Auto VI<br \/>\n                <\/a>\n            <\/li>\n<\/ul>\n<\/nav><\/div>\n<div class=\"headline_details\" id=\"main-content\">\n<h1 class=\"title\">GTA 6 lands PlayStation 5 marketing deal, as Take-Two head implies PC is not Rockstar&#8217;s &#8220;core&#8221; audience<\/h1>\n<p class=\"strapline\">Heist society.<\/p>\n<\/p><\/div>\n<div class=\"headline_asset\">\n<figure class=\"headline_image_wrapper\">\n<p>        <img fetchpriority=\"high\" decoding=\"async\" class=\"headline_image\" src=\"https:\/\/assetsio.gnwcdn.com\/gta-ps.jpg?width=570&amp;quality=85&amp;format=jpg&amp;dpr=3&amp;auto=webp\" alt=\"An older male in GTA 6 points through a car widow. He is hold a PS5 in his other hand.\" loading=\"eager\" data-uri=\"gta-ps.jpg\" data-lightbox width=\"570\" height=\"321\"><figcaption>\n          <span class=\"attribution\">Image credit: <cite>Eurogamer<\/cite><\/span><br \/>\n        <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"metadata\">\n<div class=\"avatar\">\n<p>    <img loading=\"lazy\" decoding=\"async\" alt=\"Victoria Phillips Kennedy avatar\" src=\"https:\/\/assetsio.gnwcdn.com\/1644925423.jpg?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 1\" width=\"180\" height=\"179\"><\/p>\n<p>  <img alt=\"Victoria Phillips Kennedy avatar\" data-autosize=\"crop_lossy\" data-uri=\"1644925423.jpg\" loading=\"lazy\" style=\"aspect-ratio: 1\" width=\"180\" height=\"179\">\n<\/div>\n<div class=\"text\">\n<div class=\"byline\">\n                  <span class=\"article_type\" data-slug=\"news\"><br \/>\n                    News<br \/>\n                  <\/span><\/p>\n<p><span class=\"by\">by<\/span> <span class=\"author\"><a href=\"https:\/\/www.eurogamer.net\/authors\/victoria-kennedy\">Victoria Phillips Kennedy<\/a><\/span>                    <span class=\"job_title\"><br \/>\n                      News Reporter<br \/>\n                    <\/span>\n            <\/div>\n<div class=\"published_at\">\nPublished on <time datetime=\"2026-05-05T09:15:17+00:00\">May 5, 2026<\/time>              <\/div>\n<div class=\"comments\">\n      <a class=\"comments__link comments-bubble\" href=\"https:\/\/www.eurogamer.net\/gta-6-rockstar-take-two-ps5-marketing-core-audience?view=comments\" rel=\"nofollow\"><br \/>\n          35 comments<br \/>\n      <\/a>\n    <\/div>\n<\/p><\/div>\n<div class=\"mypop-header-wrapper\">\n<p><button class=\"mypop-button button wide\" data-state=\"follow\" data-type=\"tag\" data-uuid=\"7685df9e-22e2-4b0e-a893-03c1781df5f1\" data-name=\"Grand Theft Auto VI\" data-follow-text=\"Follow Grand Theft Auto VI\" data-unfollow-text=\"Following Grand Theft Auto VI\" data-aria-follow-text=\"Follow Grand Theft Auto VI\" data-aria-unfollow-text=\"Following Grand Theft Auto VI\" data-popup=\"true\" data-force-login=\"true\" aria-label=\"Follow Grand Theft Auto VI\" title=\"Follow Grand Theft Auto VI\"><br \/>\n  Follow Grand Theft Auto VI<br \/>\n<\/button>          <\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>It looks like <a href=\"https:\/\/www.eurogamer.net\/gta-6-everything-we-know-so-far-9357\">Grand Theft Auto 6<\/a> has a marketing deal with PlayStation.<\/p>\n<p>In a new interview with <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2026-05-04\/take-two-ceo-says-grand-theft-auto-vi-expectations-are-terrifying\">Bloomberg<\/a>, Take-Two head Strauss Zelnick explained how GTA 6 developer Rockstar always likes to release its games on console first. In his words,&#8221;I think with regard to a release like that you&#8217;re judged by serving the core&#8221;. As a reminder, GTA 6 is slated to release this November on Xbox Series X\/S and PS5, but will not arrive on PC at the same time.<\/p>\n<figure>\n<div class=\"video_wrapper youtube\">\n<a aria-label=\"GTA 6 (Grand Theft Auto 6) - Official Trailer 2\" class=\"video-facade full-size\" data-platform=\"youtube\" href=\"https:\/\/www.youtube.com\/embed\/sQEGy86F2gE?autoplay=1\" title=\"Click to play video from YouTube\"><br \/>\n<img decoding=\"async\" alt=\"Cover image for YouTube video\" class=\"video-facade__image\" loading=\"lazy\" src=\"https:\/\/i.ytimg.com\/vi\/sQEGy86F2gE\/hqdefault.jpg\"><span class=\"video-facade__title\">GTA 6 (Grand Theft Auto 6) &#8211; Official Trailer 2<\/span><\/p>\n<p><\/a>\n<\/div><figcaption>Here&#8217;s a trailer for GTA 6. <a class=\"video\" href=\"https:\/\/www.youtube.com\/watch?v=sQEGy86F2gE\" rel=\"noopener\" target=\"_blank\">Watch on YouTube<\/a><\/figcaption><\/figure>\n<p>Zelnick elaborated further, stating that this means &#8220;really serving the core consumer&#8221; and &#8220;if your core consumer isn&#8217;t there, if they&#8217;re not served first and best, you kind of don&#8217;t hit your other consumers&#8221;. This is despite him saying earlier in the conversation that when he initially joined Take-Two back in 2007, PC releases accounted for around five percent of overall sales, but that isn&#8217;t the case now.<\/p>\n<p>In fact, Zelnick led into his spiel about releasing on console first and hitting that &#8216;core&#8217; audience by stating: &#8220;Now with regard to a big title, PC can be 45, 50 percent of the sales.&#8221;<\/p>\n<p>Journalist Jason Schreier seemingly asked Zelnick directly if another reason that GTA 6 wasn&#8217;t coming to PC on its initial launch was due Take-Two&#8217;s marketing deal with Sony, to which the publishing CEO replied: &#8220;No\u2026 I mean, historically Rockstar&#8217;s gone to console first.&#8221; So how does this affect what we&#8217;ve seen so far? Well, notably, all the GTA 6 trailer footage we&#8217;ve seen so far <a href=\"https:\/\/www.eurogamer.net\/rockstar-says-gta-6s-latest-trailer-was-gameplay-and-cutscenes-captured-entirely-in-game-on-ps5\">has been captured from PS5 consoles<\/a>, supposedly giving us an accurate representation of what the final product will look like running on our home consoles.<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>I still find it a little odd that GTA 6 is skipping PC on its initial release (<a href=\"https:\/\/www.eurogamer.net\/gta-fans-in-disarray-as-release-date-clock-reset-following-gta6-release-day-delay\">which is currently slated for 19th November<\/a>), given Zelnick&#8217;s PC comments. However, this is nothing new for Rockstar; <a href=\"https:\/\/www.eurogamer.net\/games\/grand-theft-auto-v\">GTA 5<\/a> released on PC on 14th April, 2015 following its initial 2013 console release date. Likewise, <a href=\"https:\/\/www.eurogamer.net\/red-dead-redemption-2-walkthrough-guide-4975\">Red Dead Redemption 2<\/a> came to PC on 5th November 2019, one year after its console release date.<\/p>\n<figure>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Lucia Caminos in a GTA 6 nightclub\" height=\"831\" src=\"https:\/\/assetsio.gnwcdn.com\/Lucia-Caminos-in-a-GTA-6-nightclub.jpg?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 1.7773766546329723\" width=\"1477\"><\/p>\n<p><img alt=\"Lucia Caminos in a GTA 6 nightclub\" data-autosize=\"crop_lossy\" data-lightbox data-uri=\"Lucia-Caminos-in-a-GTA-6-nightclub.jpg\" height=\"831\" loading=\"lazy\" style=\"aspect-ratio: 1.7773766546329723\" width=\"1477\"><figcaption><span class=\"attribution\">Image credit: <cite>Rockstar<\/cite><\/span><\/figcaption><\/figure>\n<p>In April, <a href=\"https:\/\/www.eurogamer.net\/gta-6-rockstar-take-two-price-expectation-player-experience\">Zelnick discussed GTA 6&#8217;s price<\/a>, and while he didn&#8217;t give us that all important figure, the Take-Two CEO stressed that the company&#8217;s &#8220;job is to charge way, way, way less of the value delivery&#8221;. Early last year, <a href=\"https:\/\/www.eurogamer.net\/will-gta-6-cost-80-report-says-theres-industry-hope-rockstar-will-usher-in-another-game-price-rise\">a report suggested that GTA 6 could retail for $100<\/a>.<\/p>\n<p>As for its console debut, Zelnick previously said he <a href=\"https:\/\/www.eurogamer.net\/gta-6-publisher-not-really-worried-about-xbox-series-s-performance\">isn&#8217;t worried about getting GTA 6 to work on Microsoft&#8217;s lesser powered Xbox Series S console<\/a>. Zelnick simply said the team would always &#8220;find a way to support platforms despite different levels of tech&#8221;, in a bid to alleviate any concerns. &#8220;Our labels are really good at that,&#8221; he said. &#8220;I&#8217;m not really worried.&#8221;<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"preferred-source\" data-component=\"preferred-source\">\nLove Eurogamer.net? Make us a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/www.eurogamer.net\">Preferred Source on Google<\/a> and catch more of our coverage in your feeds.  <\/div>\n<\/article>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>It looks like <a href=\"https:\/\/www.eurogamer.net\/gta-6-everything-we-know-so-far-9357\">Grand Theft Auto 6<\/a> has a marketing deal with PlayStation.<\/p>\n<p>In a new interview with <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2026-05-04\/take-two-ceo-says-grand-theft-auto-vi-expectations-are-terrifying\">Bloomberg<\/a>, Take-Two head Strauss Zelnick explained how GTA 6 developer Rockstar always likes to release its games on console first. In his words,&#8221;I think with regard to a release like that you&#8217;re judged by serving the core&#8221;. As a reminder, GTA 6 is slated to release this November on Xbox Series X\/S and PS5, but will not arrive on PC at the same time.<\/p>\n<figure>\n<div class=\"video_wrapper youtube\">\n<a aria-label=\"GTA 6 (Grand Theft Auto 6) - Official Trailer 2\" class=\"video-facade full-size\" data-platform=\"youtube\" href=\"https:\/\/www.youtube.com\/embed\/sQEGy86F2gE?autoplay=1\" title=\"Click to play video from YouTube\"><br \/>\n<img decoding=\"async\" alt=\"Cover image for YouTube video\" class=\"video-facade__image\" loading=\"lazy\" src=\"https:\/\/i.ytimg.com\/vi\/sQEGy86F2gE\/hqdefault.jpg\"><span class=\"video-facade__title\">GTA 6 (Grand Theft Auto 6) &#8211; Official Trailer 2<\/span><\/p>\n<p><\/a>\n<\/div><figcaption>Here&#8217;s a trailer for GTA 6. <a class=\"video\" href=\"https:\/\/www.youtube.com\/watch?v=sQEGy86F2gE\" rel=\"noopener\" target=\"_blank\">Watch on YouTube<\/a><\/figcaption><\/figure>\n<p>Zelnick elaborated further, stating that this means &#8220;really serving the core consumer&#8221; and &#8220;if your core consumer isn&#8217;t there, if they&#8217;re not served first and best, you kind of don&#8217;t hit your other consumers&#8221;. This is despite him saying earlier in the conversation that when he initially joined Take-Two back in 2007, PC releases accounted for around five percent of overall sales, but that isn&#8217;t the case now.<\/p>\n<p>In fact, Zelnick led into his spiel about releasing on console first and hitting that &#8216;core&#8217; audience by stating: &#8220;Now with regard to a big title, PC can be 45, 50 percent of the sales.&#8221;<\/p>\n<p>Journalist Jason Schreier seemingly asked Zelnick directly if another reason that GTA 6 wasn&#8217;t coming to PC on its initial launch was due Take-Two&#8217;s marketing deal with Sony, to which the publishing CEO replied: &#8220;No\u2026 I mean, historically Rockstar&#8217;s gone to console first.&#8221; So how does this affect what we&#8217;ve seen so far? Well, notably, all the GTA 6 trailer footage we&#8217;ve seen so far <a href=\"https:\/\/www.eurogamer.net\/rockstar-says-gta-6s-latest-trailer-was-gameplay-and-cutscenes-captured-entirely-in-game-on-ps5\">has been captured from PS5 consoles<\/a>, supposedly giving us an accurate representation of what the final product will look like running on our home consoles.<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>I still find it a little odd that GTA 6 is skipping PC on its initial release (<a href=\"https:\/\/www.eurogamer.net\/gta-fans-in-disarray-as-release-date-clock-reset-following-gta6-release-day-delay\">which is currently slated for 19th November<\/a>), given Zelnick&#8217;s PC comments. However, this is nothing new for Rockstar; <a href=\"https:\/\/www.eurogamer.net\/games\/grand-theft-auto-v\">GTA 5<\/a> released on PC on 14th April, 2015 following its initial 2013 console release date. Likewise, <a href=\"https:\/\/www.eurogamer.net\/red-dead-redemption-2-walkthrough-guide-4975\">Red Dead Redemption 2<\/a> came to PC on 5th November 2019, one year after its console release date.<\/p>\n<figure>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Lucia Caminos in a GTA 6 nightclub\" height=\"831\" src=\"https:\/\/assetsio.gnwcdn.com\/Lucia-Caminos-in-a-GTA-6-nightclub.jpg?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 1.7773766546329723\" width=\"1477\"><\/p>\n<p><img alt=\"Lucia Caminos in a GTA 6 nightclub\" data-autosize=\"crop_lossy\" data-lightbox data-uri=\"Lucia-Caminos-in-a-GTA-6-nightclub.jpg\" height=\"831\" loading=\"lazy\" style=\"aspect-ratio: 1.7773766546329723\" width=\"1477\"><figcaption><span class=\"attribution\">Image credit: <cite>Rockstar<\/cite><\/span><\/figcaption><\/figure>\n<p>In April, <a href=\"https:\/\/www.eurogamer.net\/gta-6-rockstar-take-two-price-expectation-player-experience\">Zelnick discussed GTA 6&#8217;s price<\/a>, and while he didn&#8217;t give us that all important figure, the Take-Two CEO stressed that the company&#8217;s &#8220;job is to charge way, way, way less of the value delivery&#8221;. Early last year, <a href=\"https:\/\/www.eurogamer.net\/will-gta-6-cost-80-report-says-theres-industry-hope-rockstar-will-usher-in-another-game-price-rise\">a report suggested that GTA 6 could retail for $100<\/a>.<\/p>\n<p>As for its console debut, Zelnick previously said he <a href=\"https:\/\/www.eurogamer.net\/gta-6-publisher-not-really-worried-about-xbox-series-s-performance\">isn&#8217;t worried about getting GTA 6 to work on Microsoft&#8217;s lesser powered Xbox Series S console<\/a>. Zelnick simply said the team would always &#8220;find a way to support platforms despite different levels of tech&#8221;, in a bid to alleviate any concerns. &#8220;Our labels are really good at that,&#8221; he said. &#8220;I&#8217;m not really worried.&#8221;<\/p>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Home News Grand Theft Auto VI GTA 6 lands PlayStation 5 marketing deal, as Take-Two head implies PC is not Rockstar&#8217;s &#8220;core&#8221; audience Heist society. Image credit: Eurogamer News by Victoria Phillips Kennedy News Reporter Published on May 5, 2026 35 comments Follow Grand Theft Auto VI It looks like Grand Theft Auto 6 has [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,253],"class_list":["post-1918499","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-eurogamer-net"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1918499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1918499"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1918499\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1918499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1918499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1918499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}