{"id":1916705,"date":"2026-04-29T08:08:17","date_gmt":"2026-04-29T05:08:17","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1916705"},"modified":"2026-04-29T08:08:17","modified_gmt":"2026-04-29T05:08:17","slug":"square-enix-is-opening-permanent-cafe-and-shop-flagships-in-los-angeles-and-shinjuku","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1916705","title":{"rendered":"Square Enix Is Opening Permanent Cafe and Shop Flagships in Los Angeles and Shinjuku"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2FtwSquare-Enix-Opening-licensed-Cafes-Los-Angeles-Shinjuku.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;]<\/p>\n<div class=\"col-post-body col\">\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Food &amp; Beverage\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Apr 29, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             1.1K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images='[{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2FSquare-Enix-Opening-licensed-Cafes-Los-Angeles-Shinjuku-1.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2FSquare-Enix-Opening-licensed-Cafes-Los-Angeles-Shinjuku-1.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2FSquare-Enix-Opening-licensed-Cafes-Los-Angeles-Shinjuku-1.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2FSquare-Enix-Opening-licensed-Cafes-Los-Angeles-Shinjuku-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2FSquare-Enix-Opening-licensed-Cafes-Los-Angeles-Shinjuku-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/04\/29\/Square-Enix-Opening-licensed-Cafes-Los-Angeles-Shinjuku-1.jpg\",\"alt\":\"Square Enix Opening licensed Cafes Los Angeles Shinjuku\",\"width\":1400,\"height\":933,\"credit\":\"RICHARD A. BROOKS\/AFP via Getty Images\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2FSquare-Enix-Opening-licensed-Cafes-Los-Angeles-Shinjuku-1.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Richard A. Brooks\/Afp Via Getty Images<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Apr 29, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.1K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>The expansion marks the first time an official Square Enix cafe with a full authentic menu will operate in the United States<\/li>\n<li>The Shinjuku flagship occupies a multi-level footprint spanning the first three floors of the PASELABO TOWER<\/li>\n<li>Both permanent locations feature integrated retail zones carrying a wide selection of official merchandise alongside themed F&amp;B<\/li>\n<\/ul>\n<p>Video game publisher Square Enix has formally announced the Spring 2026 debut of its officially licensed Cafe &amp; Shop locations in Los Angeles, California, and Shinjuku, Tokyo. This strategic rollout prioritizes permanent, full-service dining and retail environments, moving beyond the brand\u2019s previous pop-up models to establish fixed cultural hubs in two of its most significant global markets.<\/p>\n<p>The logistics of the North American debut center at a prime location at 316 E 1st St. in the Little Tokyo district of Los Angeles. Occupying the former footprint of Mitsuru Sushi &amp; Grill, the space is engineered to provide a dual-purpose experience: a dedicated cafe serving a rotating menu inspired by major Square Enix intellectual properties and an adjoining shop space for premium goods. For the U.S. operation, Square Enix has partnered with third-party operator J-Pop Culture Cafe Inc. to manage daily service and retail logistics.\n<\/p>\n<p>Simultaneously, the Shinjuku anchor represents a vertical expansion within the PASELABO TOWER located at 3-36-1 Shinjuku. Spanning the 1F, 2F, and 3F levels, the Tokyo flagship is operated by NEWTON CORPORATION. This multi-floor design allows for a broader integration of themed immersive decor and expanded inventory for official Square Enix merchandise. Both the Los Angeles and Shinjuku sites utilize a structural blueprint that pairs high-traffic dining with immediate retail access, ensuring that fans can engage with the brand\u2019s IP through both consumption and physical collectibles.\n<\/p>\n<p>The Square Enix Cafe &amp; Shop locations in Los Angeles and Shinjuku are scheduled to open to the public in Spring 2026.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6712792\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>What Makes a Best Bar in North America, With Cointreau On the Ground\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6712117\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>S.Pellegrino Brings Authentic Conversations to the Table With Lewis Hamilton\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    SQUARE ENIX\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<\/div>\n<div id=\"post-footer\" class=\"post-footer row\">\n<div class=\"col-shopping-break\">\n<hr>\n<\/div>\n<div class=\"col-comments\">\n<div id=\"comments\" class=\"post-comments none \">\n<header>\n<div class=\"heading\"><span class=\"comment-count\">0<\/span><span>Comments<\/span><\/div>\n<div class=\"comment-dropdown-tooltip\">\n<ul>\n<li>\n<li><\/ul>\n<\/div>\n<\/header>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Food &amp; Beverage\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Apr 29, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             1.1K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images='[{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2FSquare-Enix-Opening-licensed-Cafes-Los-Angeles-Shinjuku-1.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2FSquare-Enix-Opening-licensed-Cafes-Los-Angeles-Shinjuku-1.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2FSquare-Enix-Opening-licensed-Cafes-Los-Angeles-Shinjuku-1.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2FSquare-Enix-Opening-licensed-Cafes-Los-Angeles-Shinjuku-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2FSquare-Enix-Opening-licensed-Cafes-Los-Angeles-Shinjuku-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/04\/29\/Square-Enix-Opening-licensed-Cafes-Los-Angeles-Shinjuku-1.jpg\",\"alt\":\"Square Enix Opening licensed Cafes Los Angeles Shinjuku\",\"width\":1400,\"height\":933,\"credit\":\"RICHARD A. BROOKS\/AFP via Getty Images\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2FSquare-Enix-Opening-licensed-Cafes-Los-Angeles-Shinjuku-1.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Richard A. Brooks\/Afp Via Getty Images<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Apr 29, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.1K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>The expansion marks the first time an official Square Enix cafe with a full authentic menu will operate in the United States<\/li>\n<li>The Shinjuku flagship occupies a multi-level footprint spanning the first three floors of the PASELABO TOWER<\/li>\n<li>Both permanent locations feature integrated retail zones carrying a wide selection of official merchandise alongside themed F&amp;B<\/li>\n<\/ul>\n<p>Video game publisher Square Enix has formally announced the Spring 2026 debut of its officially licensed Cafe &amp; Shop locations in Los Angeles, California, and Shinjuku, Tokyo. This strategic rollout prioritizes permanent, full-service dining and retail environments, moving beyond the brand\u2019s previous pop-up models to establish fixed cultural hubs in two of its most significant global markets.<\/p>\n<p>The logistics of the North American debut center at a prime location at 316 E 1st St. in the Little Tokyo district of Los Angeles. Occupying the former footprint of Mitsuru Sushi &amp; Grill, the space is engineered to provide a dual-purpose experience: a dedicated cafe serving a rotating menu inspired by major Square Enix intellectual properties and an adjoining shop space for premium goods. For the U.S. operation, Square Enix has partnered with third-party operator J-Pop Culture Cafe Inc. to manage daily service and retail logistics.\n<\/p>\n<p>Simultaneously, the Shinjuku anchor represents a vertical expansion within the PASELABO TOWER located at 3-36-1 Shinjuku. Spanning the 1F, 2F, and 3F levels, the Tokyo flagship is operated by NEWTON CORPORATION. This multi-floor design allows for a broader integration of themed immersive decor and expanded inventory for official Square Enix merchandise. Both the Los Angeles and Shinjuku sites utilize a structural blueprint that pairs high-traffic dining with immediate retail access, ensuring that fans can engage with the brand\u2019s IP through both consumption and physical collectibles.\n<\/p>\n<p>The Square Enix Cafe &amp; Shop locations in Los Angeles and Shinjuku are scheduled to open to the public in Spring 2026.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6712792\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>What Makes a Best Bar in North America, With Cointreau On the Ground\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6712117\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>S.Pellegrino Brings Authentic Conversations to the Table With Lewis Hamilton\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    SQUARE ENIX\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<\/div>\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Food &amp; Beverage\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Apr 29, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             1.1K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Food &amp; Beverage\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Apr 29, 2026<\/time><\/div>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images='[{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2FSquare-Enix-Opening-licensed-Cafes-Los-Angeles-Shinjuku-1.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2FSquare-Enix-Opening-licensed-Cafes-Los-Angeles-Shinjuku-1.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2FSquare-Enix-Opening-licensed-Cafes-Los-Angeles-Shinjuku-1.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2FSquare-Enix-Opening-licensed-Cafes-Los-Angeles-Shinjuku-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2FSquare-Enix-Opening-licensed-Cafes-Los-Angeles-Shinjuku-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/04\/29\/Square-Enix-Opening-licensed-Cafes-Los-Angeles-Shinjuku-1.jpg\",\"alt\":\"Square Enix Opening licensed Cafes Los Angeles Shinjuku\",\"width\":1400,\"height\":933,\"credit\":\"RICHARD A. BROOKS\/AFP via Getty Images\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2FSquare-Enix-Opening-licensed-Cafes-Los-Angeles-Shinjuku-1.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Richard A. Brooks\/Afp Via Getty Images<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Apr 29, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.1K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>The expansion marks the first time an official Square Enix cafe with a full authentic menu will operate in the United States<\/li>\n<li>The Shinjuku flagship occupies a multi-level footprint spanning the first three floors of the PASELABO TOWER<\/li>\n<li>Both permanent locations feature integrated retail zones carrying a wide selection of official merchandise alongside themed F&amp;B<\/li>\n<\/ul>\n<p>Video game publisher Square Enix has formally announced the Spring 2026 debut of its officially licensed Cafe &amp; Shop locations in Los Angeles, California, and Shinjuku, Tokyo. This strategic rollout prioritizes permanent, full-service dining and retail environments, moving beyond the brand\u2019s previous pop-up models to establish fixed cultural hubs in two of its most significant global markets.<\/p>\n<p>The logistics of the North American debut center at a prime location at 316 E 1st St. in the Little Tokyo district of Los Angeles. Occupying the former footprint of Mitsuru Sushi &amp; Grill, the space is engineered to provide a dual-purpose experience: a dedicated cafe serving a rotating menu inspired by major Square Enix intellectual properties and an adjoining shop space for premium goods. For the U.S. operation, Square Enix has partnered with third-party operator J-Pop Culture Cafe Inc. to manage daily service and retail logistics.\n<\/p>\n<p>Simultaneously, the Shinjuku anchor represents a vertical expansion within the PASELABO TOWER located at 3-36-1 Shinjuku. Spanning the 1F, 2F, and 3F levels, the Tokyo flagship is operated by NEWTON CORPORATION. This multi-floor design allows for a broader integration of themed immersive decor and expanded inventory for official Square Enix merchandise. Both the Los Angeles and Shinjuku sites utilize a structural blueprint that pairs high-traffic dining with immediate retail access, ensuring that fans can engage with the brand\u2019s IP through both consumption and physical collectibles.\n<\/p>\n<p>The Square Enix Cafe &amp; Shop locations in Los Angeles and Shinjuku are scheduled to open to the public in Spring 2026.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6712792\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>What Makes a Best Bar in North America, With Cointreau On the Ground\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6712117\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>S.Pellegrino Brings Authentic Conversations to the Table With Lewis Hamilton\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    SQUARE ENIX\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Apr 29, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.1K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Apr 29, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Apr 29, 2026<\/time><\/span><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.1K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>The expansion marks the first time an official Square Enix cafe with a full authentic menu will operate in the United States<\/li>\n<li>The Shinjuku flagship occupies a multi-level footprint spanning the first three floors of the PASELABO TOWER<\/li>\n<li>Both permanent locations feature integrated retail zones carrying a wide selection of official merchandise alongside themed F&amp;B<\/li>\n<\/ul>\n<p>Video game publisher Square Enix has formally announced the Spring 2026 debut of its officially licensed Cafe &amp; Shop locations in Los Angeles, California, and Shinjuku, Tokyo. This strategic rollout prioritizes permanent, full-service dining and retail environments, moving beyond the brand\u2019s previous pop-up models to establish fixed cultural hubs in two of its most significant global markets.<\/p>\n<p>The logistics of the North American debut center at a prime location at 316 E 1st St. in the Little Tokyo district of Los Angeles. Occupying the former footprint of Mitsuru Sushi &amp; Grill, the space is engineered to provide a dual-purpose experience: a dedicated cafe serving a rotating menu inspired by major Square Enix intellectual properties and an adjoining shop space for premium goods. For the U.S. operation, Square Enix has partnered with third-party operator J-Pop Culture Cafe Inc. to manage daily service and retail logistics.\n<\/p>\n<p>Simultaneously, the Shinjuku anchor represents a vertical expansion within the PASELABO TOWER located at 3-36-1 Shinjuku. Spanning the 1F, 2F, and 3F levels, the Tokyo flagship is operated by NEWTON CORPORATION. This multi-floor design allows for a broader integration of themed immersive decor and expanded inventory for official Square Enix merchandise. Both the Los Angeles and Shinjuku sites utilize a structural blueprint that pairs high-traffic dining with immediate retail access, ensuring that fans can engage with the brand\u2019s IP through both consumption and physical collectibles.\n<\/p>\n<p>The Square Enix Cafe &amp; Shop locations in Los Angeles and Shinjuku are scheduled to open to the public in Spring 2026.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    SQUARE ENIX\n                                                            <\/p><\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/hypebeast.com\/2026\/4\/square-enix-opening-licensed-cafes-los-angeles-shinjuku&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2FtwSquare-Enix-Opening-licensed-Cafes-Los-Angeles-Shinjuku.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;] Food &amp; Beverage Apr 29, 2026 1.1K Views 0\u00a0Comments Comments Save Text By Sophie Caraan Editor Assistant Thu Tran Share this article Richard A. Brooks\/Afp Via Getty Images Food &amp; Beverage Apr 29, 2026 1.1K Views 0\u00a0Comments Comments Save Summary The expansion marks the first time an official Square Enix cafe with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,39],"class_list":["post-1916705","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-hypebeast-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1916705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1916705"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1916705\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1916705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1916705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1916705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}