{"id":1916701,"date":"2026-04-29T13:20:42","date_gmt":"2026-04-29T10:20:42","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1916701"},"modified":"2026-04-29T13:20:42","modified_gmt":"2026-04-29T10:20:42","slug":"your-favorite-fruity-sodas-just-got-a-bold-new-look","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1916701","title":{"rendered":"Your Favorite Fruity Sodas Just Got a Bold New Look"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;]<\/p>\n<div class=\"col-post-body col\">\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Food &amp; Beverage\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Apr 29, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             1.6K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\"><span class=\"presented-by\">Presented by<br \/>\n                            Pepsi<br \/>\n                    <\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container portrait inner-media\" data-group-cells=\"2\">\n<div class=\"gallery-container post-gallery-contain\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" 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pepsi smile please campaign platform fruit soda can bottle retro modern smile chain vibrant style design\",\"width\":854,\"height\":1280,\"credit\":\"Mirindau00ae\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop 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pepsi smile please campaign platform fruit soda can bottle retro modern smile chain vibrant style design\",\"width\":854,\"height\":1280,\"credit\":\"Mirindau00ae\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}},{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-6.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-6.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-6.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-6.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-6.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/04\/29\/mirinda-pepsi-rebrand-smile-please-info-6.jpg\",\"alt\":\"mirinda pepsi smile please campaign platform fruit soda can bottle retro modern smile chain vibrant style design\",\"width\":854,\"height\":1280,\"credit\":\"Mirindau00ae\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-5.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">1 of 6<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Mirinda\u00ae<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"2\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-1.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">2 of 6<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Mirinda\u00ae<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"3\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-2.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">3 of 6<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Mirinda\u00ae<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"4\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-4.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">4 of 6<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Mirinda\u00ae<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"5\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-3.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">5 of 6<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Mirinda\u00ae<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"6\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-6.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">6 of 6<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Mirinda\u00ae<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Apr 29, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.6K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p>Mirinda\u00ae \u2013 the fruit-flavored soda brand by PepsiCo \u2013 has announced the launch of a new rebrand, bringing a fresh look to its array of cans and bottles. <\/p>\n<p>As a staple beverage in local shops, supermarkets and restaurants, the latest makeover doesn\u2019t aim to divert from its recognizable aesthetic, which previously featured its logo layered on bright tones and bursting fruit motifs. Instead, the rebrand adapts the signature branding through introducing a striking retro-modern style. <\/p>\n<p>The newly designed drinks can be spotted on shelves with its \u201880s, arcade-inspired typography and bold color blocking. Enhancing the appearance of each flavor profile, the design is complemented by a single fruit graphic arranged in a semi-circle form.\n<\/p>\n<p>To mark the arrival Mirinda\u00ae has revealed a global platform channeling the brighter and more uplifting spirit instilled in the design. Titled \u201cSmile Please,\u201d it invites audiences to enjoy the small moments in life by taking a break with the tangy sodas. The launch is supplemented by \u201cSmile Chain\u201d \u2013 an interactive digital activity that aims to spark a chain reaction of positive energy.\n<\/p>\n<p>In an official statement, Eugene Willemsen, CEO, International Beverages at PepsiCo, shared, \u201cMirinda\u00ae has always stood for original self-expression, and we are now bringing that spirit to life through a global movement that feels fresh, playful and relevant. In a world of busy days and constant noise, sometimes a simple reason to smile can go a long way. Through our new visual identity and Smile Please platform, we are inviting you to pause, refresh and choose a moment of joy.\u201d\n<\/p>\n<p>Explore the latest Mirinda\u00ae rebrand in the gallery above.\n<\/p>\n<p>To find out more about the new rebrand, head to the PepsiCo Design + Innovation website now.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6711332\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Everything You Might\u2019ve Missed at the CUPRA Raval World Premiere\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6713299\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>JD Takes Amsterdam\u2019s Streets With Jarreau Vandal for King\u2019s Day\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6712792\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>What Makes a Best Bar in North America, With Cointreau On the Ground\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\"><span class=\"presented-by\">Presented by<br \/>\n                            Pepsi<br \/>\n                    <\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    PepsiMirinda\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<\/div>\n<div id=\"post-footer\" class=\"post-footer row\">\n<div class=\"col-comments\">\n<div id=\"comments\" class=\"post-comments none \">\n<header>\n<div class=\"heading\"><span class=\"comment-count\">0<\/span><span>Comments<\/span><\/div>\n<div class=\"comment-dropdown-tooltip\">\n<ul>\n<li>\n<li><\/ul>\n<\/div>\n<\/header>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Food &amp; Beverage\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Apr 29, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             1.6K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\"><span class=\"presented-by\">Presented by<br \/>\n                            Pepsi<br \/>\n                    <\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container portrait inner-media\" data-group-cells=\"2\">\n<div class=\"gallery-container post-gallery-contain\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" data-images='[{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-5.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-5.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-5.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-5.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-5.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/04\/29\/mirinda-pepsi-rebrand-smile-please-info-5.jpg\",\"alt\":\"mirinda 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pepsi smile please campaign platform fruit soda can bottle retro modern smile chain vibrant style design\",\"width\":854,\"height\":1280,\"credit\":\"Mirindau00ae\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop 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pepsi smile please campaign platform fruit soda can bottle retro modern smile chain vibrant style design\",\"width\":854,\"height\":1280,\"credit\":\"Mirindau00ae\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}},{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-6.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-6.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-6.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-6.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-6.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/04\/29\/mirinda-pepsi-rebrand-smile-please-info-6.jpg\",\"alt\":\"mirinda pepsi smile please campaign platform fruit soda can bottle retro modern smile chain vibrant style design\",\"width\":854,\"height\":1280,\"credit\":\"Mirindau00ae\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-5.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">1 of 6<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Mirinda\u00ae<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"2\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-1.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">2 of 6<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Mirinda\u00ae<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"3\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-2.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">3 of 6<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Mirinda\u00ae<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"4\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-4.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">4 of 6<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Mirinda\u00ae<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"5\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-3.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">5 of 6<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Mirinda\u00ae<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"6\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-6.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">6 of 6<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Mirinda\u00ae<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Apr 29, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.6K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p>Mirinda\u00ae \u2013 the fruit-flavored soda brand by PepsiCo \u2013 has announced the launch of a new rebrand, bringing a fresh look to its array of cans and bottles. <\/p>\n<p>As a staple beverage in local shops, supermarkets and restaurants, the latest makeover doesn\u2019t aim to divert from its recognizable aesthetic, which previously featured its logo layered on bright tones and bursting fruit motifs. Instead, the rebrand adapts the signature branding through introducing a striking retro-modern style. <\/p>\n<p>The newly designed drinks can be spotted on shelves with its \u201880s, arcade-inspired typography and bold color blocking. Enhancing the appearance of each flavor profile, the design is complemented by a single fruit graphic arranged in a semi-circle form.\n<\/p>\n<p>To mark the arrival Mirinda\u00ae has revealed a global platform channeling the brighter and more uplifting spirit instilled in the design. Titled \u201cSmile Please,\u201d it invites audiences to enjoy the small moments in life by taking a break with the tangy sodas. The launch is supplemented by \u201cSmile Chain\u201d \u2013 an interactive digital activity that aims to spark a chain reaction of positive energy.\n<\/p>\n<p>In an official statement, Eugene Willemsen, CEO, International Beverages at PepsiCo, shared, \u201cMirinda\u00ae has always stood for original self-expression, and we are now bringing that spirit to life through a global movement that feels fresh, playful and relevant. In a world of busy days and constant noise, sometimes a simple reason to smile can go a long way. Through our new visual identity and Smile Please platform, we are inviting you to pause, refresh and choose a moment of joy.\u201d\n<\/p>\n<p>Explore the latest Mirinda\u00ae rebrand in the gallery above.\n<\/p>\n<p>To find out more about the new rebrand, head to the PepsiCo Design + Innovation website now.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6711332\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Everything You Might\u2019ve Missed at the CUPRA Raval World Premiere\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6713299\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>JD Takes Amsterdam\u2019s Streets With Jarreau Vandal for King\u2019s Day\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6712792\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>What Makes a Best Bar in North America, With Cointreau On the Ground\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\"><span class=\"presented-by\">Presented by<br \/>\n                            Pepsi<br \/>\n                    <\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    PepsiMirinda\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<\/div>\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Food &amp; Beverage\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Apr 29, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             1.6K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\"><span class=\"presented-by\">Presented by<br \/>\n                            Pepsi<br \/>\n                    <\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Food &amp; Beverage\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Apr 29, 2026<\/time><\/div>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\"><span class=\"presented-by\">Presented by<br \/>\n                            Pepsi<br \/>\n                    <\/span><\/div>\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container portrait inner-media\" data-group-cells=\"2\">\n<div class=\"gallery-container post-gallery-contain\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" data-images='[{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-5.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-5.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-5.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-5.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-5.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/04\/29\/mirinda-pepsi-rebrand-smile-please-info-5.jpg\",\"alt\":\"mirinda 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pepsi smile please campaign platform fruit soda can bottle retro modern smile chain vibrant style design\",\"width\":854,\"height\":1280,\"credit\":\"Mirindau00ae\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}},{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-6.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-6.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-6.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-6.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-6.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/04\/29\/mirinda-pepsi-rebrand-smile-please-info-6.jpg\",\"alt\":\"mirinda pepsi smile please campaign platform fruit soda can bottle retro modern smile chain vibrant style design\",\"width\":854,\"height\":1280,\"credit\":\"Mirindau00ae\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-5.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">1 of 6<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Mirinda\u00ae<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"2\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-1.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">2 of 6<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Mirinda\u00ae<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"3\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-2.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">3 of 6<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Mirinda\u00ae<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"4\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-4.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">4 of 6<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Mirinda\u00ae<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"5\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-3.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">5 of 6<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Mirinda\u00ae<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"6\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-6.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">6 of 6<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Mirinda\u00ae<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Apr 29, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.6K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p>Mirinda\u00ae \u2013 the fruit-flavored soda brand by PepsiCo \u2013 has announced the launch of a new rebrand, bringing a fresh look to its array of cans and bottles. <\/p>\n<p>As a staple beverage in local shops, supermarkets and restaurants, the latest makeover doesn\u2019t aim to divert from its recognizable aesthetic, which previously featured its logo layered on bright tones and bursting fruit motifs. Instead, the rebrand adapts the signature branding through introducing a striking retro-modern style. <\/p>\n<p>The newly designed drinks can be spotted on shelves with its \u201880s, arcade-inspired typography and bold color blocking. Enhancing the appearance of each flavor profile, the design is complemented by a single fruit graphic arranged in a semi-circle form.\n<\/p>\n<p>To mark the arrival Mirinda\u00ae has revealed a global platform channeling the brighter and more uplifting spirit instilled in the design. Titled \u201cSmile Please,\u201d it invites audiences to enjoy the small moments in life by taking a break with the tangy sodas. The launch is supplemented by \u201cSmile Chain\u201d \u2013 an interactive digital activity that aims to spark a chain reaction of positive energy.\n<\/p>\n<p>In an official statement, Eugene Willemsen, CEO, International Beverages at PepsiCo, shared, \u201cMirinda\u00ae has always stood for original self-expression, and we are now bringing that spirit to life through a global movement that feels fresh, playful and relevant. In a world of busy days and constant noise, sometimes a simple reason to smile can go a long way. Through our new visual identity and Smile Please platform, we are inviting you to pause, refresh and choose a moment of joy.\u201d\n<\/p>\n<p>Explore the latest Mirinda\u00ae rebrand in the gallery above.\n<\/p>\n<p>To find out more about the new rebrand, head to the PepsiCo Design + Innovation website now.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6711332\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Everything You Might\u2019ve Missed at the CUPRA Raval World Premiere\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6713299\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>JD Takes Amsterdam\u2019s Streets With Jarreau Vandal for King\u2019s Day\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6712792\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>What Makes a Best Bar in North America, With Cointreau On the Ground\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\"><span class=\"presented-by\">Presented by<br \/>\n                            Pepsi<br \/>\n                    <\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    PepsiMirinda\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Apr 29, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.6K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Apr 29, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Apr 29, 2026<\/time><\/span><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.6K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<div class=\"post-body-content\">\n<p>Mirinda\u00ae \u2013 the fruit-flavored soda brand by PepsiCo \u2013 has announced the launch of a new rebrand, bringing a fresh look to its array of cans and bottles. <\/p>\n<p>As a staple beverage in local shops, supermarkets and restaurants, the latest makeover doesn\u2019t aim to divert from its recognizable aesthetic, which previously featured its logo layered on bright tones and bursting fruit motifs. Instead, the rebrand adapts the signature branding through introducing a striking retro-modern style. <\/p>\n<p>The newly designed drinks can be spotted on shelves with its \u201880s, arcade-inspired typography and bold color blocking. Enhancing the appearance of each flavor profile, the design is complemented by a single fruit graphic arranged in a semi-circle form.\n<\/p>\n<p>To mark the arrival Mirinda\u00ae has revealed a global platform channeling the brighter and more uplifting spirit instilled in the design. Titled \u201cSmile Please,\u201d it invites audiences to enjoy the small moments in life by taking a break with the tangy sodas. The launch is supplemented by \u201cSmile Chain\u201d \u2013 an interactive digital activity that aims to spark a chain reaction of positive energy.\n<\/p>\n<p>In an official statement, Eugene Willemsen, CEO, International Beverages at PepsiCo, shared, \u201cMirinda\u00ae has always stood for original self-expression, and we are now bringing that spirit to life through a global movement that feels fresh, playful and relevant. In a world of busy days and constant noise, sometimes a simple reason to smile can go a long way. Through our new visual identity and Smile Please platform, we are inviting you to pause, refresh and choose a moment of joy.\u201d\n<\/p>\n<p>Explore the latest Mirinda\u00ae rebrand in the gallery above.\n<\/p>\n<p>To find out more about the new rebrand, head to the PepsiCo Design + Innovation website now.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\"><span class=\"presented-by\">Presented by<br \/>\n                            Pepsi<br \/>\n                    <\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    PepsiMirinda\n                                                            <\/p><\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/hypebeast.com\/2026\/4\/mirinda-pepsi-rebrand-smile-please-info&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F29%2Fmirinda-pepsi-rebrand-smile-please-info-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;] Food &amp; Beverage Apr 29, 2026 1.6K Views 0\u00a0Comments Comments Save Presented by Pepsi Share this article 1 of 6 Mirinda\u00ae 2 of 6 Mirinda\u00ae 3 of 6 Mirinda\u00ae 4 of 6 Mirinda\u00ae 5 of 6 Mirinda\u00ae 6 of 6 Mirinda\u00ae Food &amp; Beverage Apr 29, 2026 1.6K Views 0\u00a0Comments Comments Save [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,39],"class_list":["post-1916701","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-hypebeast-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1916701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1916701"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1916701\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1916701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1916701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1916701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}