{"id":1915913,"date":"2026-05-03T04:16:20","date_gmt":"2026-05-03T01:16:20","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1915913"},"modified":"2026-05-03T04:16:20","modified_gmt":"2026-05-03T01:16:20","slug":"vespa-celebrates-80-years-of-an-icon-with-historic-new-scooters-and-a-roman-jubilee","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1915913","title":{"rendered":"Vespa Celebrates 80 Years of an Icon With Historic New Scooters and a Roman Jubilee"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F02%2Fvespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;]<\/p>\n<div class=\"col-post-body col\">\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Automotive\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time class=\"timeago\" datetime=\"2026-05-03T04:16:20Z\">17 Hrs ago<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             3.5K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" 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Celebrates 80 Years of an Icon With Historic New Scooters and a Roman Jubilee primavera gts apparel release\",\"width\":1400,\"height\":933,\"credit\":\"Vespa\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}},{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F02%2Fvespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-005.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F02%2Fvespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-005.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F02%2Fvespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-005.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F02%2Fvespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-005.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F02%2Fvespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-005.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/05\/02\/vespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-005.jpg\",\"alt\":\"Vespa Celebrates 80 Years of an Icon With Historic New Scooters and a Roman Jubilee primavera gts apparel release\",\"width\":1400,\"height\":933,\"credit\":\"Vespa\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F02%2Fvespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-001.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">1 of 5<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Vespa<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"2\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F02%2Fvespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-002.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">2 of 5<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Vespa<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"3\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F02%2Fvespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-003.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">3 of 5<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Vespa<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"4\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F02%2Fvespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-004.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">4 of 5<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Vespa<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"5\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F02%2Fvespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-005.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">5 of 5<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Vespa<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Automotive<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-05-03T04:16:20Z\">17 Hrs ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             3.5K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Vespa is celebrating its 80th anniversary and to commemorate the milestone, Vespa has unveiled the Vespa 80th edition, available in both Primavera and GTS models, featuring a heritage-inspired Pastel Green colorway<\/li>\n<li>An exclusive \u201c80TH ANNIVERSARY\u201d streetwear and accessories drop accompanies the release, anchored by a new hexagonal bolt emblem<\/li>\n<li>The brand will host a massive four-day celebration in Rome, the symbolic home of La Dolce Vita, from June 25 to 28, 2026<\/li>\n<\/ul>\n<p>On April 23, 1946, a dream on two wheels was born in post-war Italy, transforming a courageous idea for accessible mobility into a global symbol of freedom, style, and optimism. Now, exactly eighty years later, Vespa is celebrating its status as a timeless cultural icon. From inventing light urban mobility to serving as a canvas for legendary creatives like Salvador Dal\u00ed, Giorgio Armani and Christian Dior, Vespa has written indelible pages in art and social history. To honor eight decades of iconic shapes and joie de vivre, the brand is launching a stunning commemorative scooter series, a lifestyle apparel collection, and a massive upcoming jubilee in Rome.<\/p>\n<p>The heart of the anniversary is the new Vespa 80th, available in both the Primavera and GTS versions. Drawing directly from the Piaggio historical archives, the scooters are draped in the original Pastel Green of the very first 1946 models. This signature shade tastefully flows across the shield trim, passenger grab handle, rearview mirrors, and front suspension linkage, elegantly blending glossy and satin finishes. Deeper green tone-on-tone elements\u2014such as the artisan-stitched saddle and rubber floorboard inserts\u2014ground the design. The rims pay homage to the 1946 Vespa 98 with closed geometries and a diamond-finished \u201cEst. 1946\u201d inscription, while a commemorative \u201c80TH\u201d plaque sits proudly on the shield.\n<\/p>\n<p>Alongside the vehicles, Vespa has introduced a dedicated lifestyle drop that reformulates the brand\u2019s aesthetic into a renewed visual vocabulary. The urban collection is centered around a new graphic emblem: the number 80 inscribed within a hexagonal bolt, discreetly nodding to the brand\u2019s engineering roots. Fans can expect a comprehensive range of varsity jackets, cotton gabardine field jackets, functionally tailored polo shirts, and coordinated accessories. The highlight of the gear is an exclusive ABS jet helmet certified to the modern 22.06 safety standard, featuring a scratch-resistant visor and washable interiors.\n<\/p>\n<p>Moving beyond physical products, Vespa is taking the celebration to the streets of the Eternal City. From June 25 to June 28, Rome\u2014long held in the collective imagination as the ultimate backdrop for Italian elegance\u2014will host four days of festivities and events, promising to be the grandest celebration in the history of the legendary scooter brand.\n<\/p>\n<p>Refusing to be imprisoned by nostalgia, Vespa continues to project its timeless design into the future. The new Vespa Primavera 80th, GTS 80th, and the \u201c80TH ANNIVERSARY\u201d collection are available now at the VESPA THE EMPTY SPACE store in Milan, selected global showrooms, and via the official Vespa website.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6711332\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Everything You Might\u2019ve Missed at the CUPRA Raval World Premiere\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    VespaVespa PrimaveraVespa GTS\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<\/div>\n<div id=\"post-footer\" class=\"post-footer row\">\n<div class=\"col-shopping-break\">\n<hr>\n<\/div>\n<div class=\"col-comments\">\n<div id=\"comments\" class=\"post-comments none \">\n<header>\n<div class=\"heading\"><span class=\"comment-count\">0<\/span><span>Comments<\/span><\/div>\n<div class=\"comment-dropdown-tooltip\">\n<ul>\n<li>\n<li><\/ul>\n<\/div>\n<\/header>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Automotive\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time class=\"timeago\" datetime=\"2026-05-03T04:16:20Z\">17 Hrs ago<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             3.5K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" 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Celebrates 80 Years of an Icon With Historic New Scooters and a Roman Jubilee primavera gts apparel release\",\"width\":1400,\"height\":933,\"credit\":\"Vespa\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}},{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F02%2Fvespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-005.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F02%2Fvespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-005.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F02%2Fvespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-005.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F02%2Fvespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-005.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F02%2Fvespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-005.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/05\/02\/vespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-005.jpg\",\"alt\":\"Vespa Celebrates 80 Years of an Icon With Historic New Scooters and a Roman Jubilee primavera gts apparel release\",\"width\":1400,\"height\":933,\"credit\":\"Vespa\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F02%2Fvespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-001.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">1 of 5<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Vespa<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"2\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F02%2Fvespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-002.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">2 of 5<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Vespa<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"3\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F02%2Fvespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-003.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">3 of 5<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Vespa<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"4\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F02%2Fvespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-004.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">4 of 5<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Vespa<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"5\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F02%2Fvespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-005.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">5 of 5<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Vespa<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Automotive<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-05-03T04:16:20Z\">17 Hrs ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             3.5K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Vespa is celebrating its 80th anniversary and to commemorate the milestone, Vespa has unveiled the Vespa 80th edition, available in both Primavera and GTS models, featuring a heritage-inspired Pastel Green colorway<\/li>\n<li>An exclusive \u201c80TH ANNIVERSARY\u201d streetwear and accessories drop accompanies the release, anchored by a new hexagonal bolt emblem<\/li>\n<li>The brand will host a massive four-day celebration in Rome, the symbolic home of La Dolce Vita, from June 25 to 28, 2026<\/li>\n<\/ul>\n<p>On April 23, 1946, a dream on two wheels was born in post-war Italy, transforming a courageous idea for accessible mobility into a global symbol of freedom, style, and optimism. Now, exactly eighty years later, Vespa is celebrating its status as a timeless cultural icon. From inventing light urban mobility to serving as a canvas for legendary creatives like Salvador Dal\u00ed, Giorgio Armani and Christian Dior, Vespa has written indelible pages in art and social history. To honor eight decades of iconic shapes and joie de vivre, the brand is launching a stunning commemorative scooter series, a lifestyle apparel collection, and a massive upcoming jubilee in Rome.<\/p>\n<p>The heart of the anniversary is the new Vespa 80th, available in both the Primavera and GTS versions. Drawing directly from the Piaggio historical archives, the scooters are draped in the original Pastel Green of the very first 1946 models. This signature shade tastefully flows across the shield trim, passenger grab handle, rearview mirrors, and front suspension linkage, elegantly blending glossy and satin finishes. Deeper green tone-on-tone elements\u2014such as the artisan-stitched saddle and rubber floorboard inserts\u2014ground the design. The rims pay homage to the 1946 Vespa 98 with closed geometries and a diamond-finished \u201cEst. 1946\u201d inscription, while a commemorative \u201c80TH\u201d plaque sits proudly on the shield.\n<\/p>\n<p>Alongside the vehicles, Vespa has introduced a dedicated lifestyle drop that reformulates the brand\u2019s aesthetic into a renewed visual vocabulary. The urban collection is centered around a new graphic emblem: the number 80 inscribed within a hexagonal bolt, discreetly nodding to the brand\u2019s engineering roots. Fans can expect a comprehensive range of varsity jackets, cotton gabardine field jackets, functionally tailored polo shirts, and coordinated accessories. The highlight of the gear is an exclusive ABS jet helmet certified to the modern 22.06 safety standard, featuring a scratch-resistant visor and washable interiors.\n<\/p>\n<p>Moving beyond physical products, Vespa is taking the celebration to the streets of the Eternal City. From June 25 to June 28, Rome\u2014long held in the collective imagination as the ultimate backdrop for Italian elegance\u2014will host four days of festivities and events, promising to be the grandest celebration in the history of the legendary scooter brand.\n<\/p>\n<p>Refusing to be imprisoned by nostalgia, Vespa continues to project its timeless design into the future. The new Vespa Primavera 80th, GTS 80th, and the \u201c80TH ANNIVERSARY\u201d collection are available now at the VESPA THE EMPTY SPACE store in Milan, selected global showrooms, and via the official Vespa website.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6711332\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Everything You Might\u2019ve Missed at the CUPRA Raval World Premiere\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    VespaVespa PrimaveraVespa GTS\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<\/div>\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Automotive\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time class=\"timeago\" datetime=\"2026-05-03T04:16:20Z\">17 Hrs ago<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             3.5K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Automotive\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time class=\"timeago\" datetime=\"2026-05-03T04:16:20Z\">17 Hrs ago<\/time><\/div>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" 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Celebrates 80 Years of an Icon With Historic New Scooters and a Roman Jubilee primavera gts apparel release\",\"width\":1400,\"height\":933,\"credit\":\"Vespa\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop 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Celebrates 80 Years of an Icon With Historic New Scooters and a Roman Jubilee primavera gts apparel release\",\"width\":1400,\"height\":933,\"credit\":\"Vespa\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop 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Celebrates 80 Years of an Icon With Historic New Scooters and a Roman Jubilee primavera gts apparel release\",\"width\":1400,\"height\":933,\"credit\":\"Vespa\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}},{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F02%2Fvespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-004.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F02%2Fvespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-004.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F02%2Fvespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-004.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F02%2Fvespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-004.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F02%2Fvespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-004.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/05\/02\/vespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-004.jpg\",\"alt\":\"Vespa Celebrates 80 Years of an Icon With Historic New Scooters and a Roman Jubilee primavera gts apparel release\",\"width\":1400,\"height\":933,\"credit\":\"Vespa\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}},{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F02%2Fvespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-005.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F02%2Fvespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-005.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F02%2Fvespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-005.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F02%2Fvespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-005.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F02%2Fvespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-005.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/05\/02\/vespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-005.jpg\",\"alt\":\"Vespa Celebrates 80 Years of an Icon With Historic New Scooters and a Roman Jubilee primavera gts apparel release\",\"width\":1400,\"height\":933,\"credit\":\"Vespa\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F02%2Fvespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-001.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">1 of 5<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Vespa<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"2\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F02%2Fvespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-002.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">2 of 5<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Vespa<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"3\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F02%2Fvespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-003.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">3 of 5<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Vespa<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"4\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F02%2Fvespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-004.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">4 of 5<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Vespa<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"5\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F02%2Fvespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-005.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \">5 of 5<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Vespa<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Automotive<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-05-03T04:16:20Z\">17 Hrs ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             3.5K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Vespa is celebrating its 80th anniversary and to commemorate the milestone, Vespa has unveiled the Vespa 80th edition, available in both Primavera and GTS models, featuring a heritage-inspired Pastel Green colorway<\/li>\n<li>An exclusive \u201c80TH ANNIVERSARY\u201d streetwear and accessories drop accompanies the release, anchored by a new hexagonal bolt emblem<\/li>\n<li>The brand will host a massive four-day celebration in Rome, the symbolic home of La Dolce Vita, from June 25 to 28, 2026<\/li>\n<\/ul>\n<p>On April 23, 1946, a dream on two wheels was born in post-war Italy, transforming a courageous idea for accessible mobility into a global symbol of freedom, style, and optimism. Now, exactly eighty years later, Vespa is celebrating its status as a timeless cultural icon. From inventing light urban mobility to serving as a canvas for legendary creatives like Salvador Dal\u00ed, Giorgio Armani and Christian Dior, Vespa has written indelible pages in art and social history. To honor eight decades of iconic shapes and joie de vivre, the brand is launching a stunning commemorative scooter series, a lifestyle apparel collection, and a massive upcoming jubilee in Rome.<\/p>\n<p>The heart of the anniversary is the new Vespa 80th, available in both the Primavera and GTS versions. Drawing directly from the Piaggio historical archives, the scooters are draped in the original Pastel Green of the very first 1946 models. This signature shade tastefully flows across the shield trim, passenger grab handle, rearview mirrors, and front suspension linkage, elegantly blending glossy and satin finishes. Deeper green tone-on-tone elements\u2014such as the artisan-stitched saddle and rubber floorboard inserts\u2014ground the design. The rims pay homage to the 1946 Vespa 98 with closed geometries and a diamond-finished \u201cEst. 1946\u201d inscription, while a commemorative \u201c80TH\u201d plaque sits proudly on the shield.\n<\/p>\n<p>Alongside the vehicles, Vespa has introduced a dedicated lifestyle drop that reformulates the brand\u2019s aesthetic into a renewed visual vocabulary. The urban collection is centered around a new graphic emblem: the number 80 inscribed within a hexagonal bolt, discreetly nodding to the brand\u2019s engineering roots. Fans can expect a comprehensive range of varsity jackets, cotton gabardine field jackets, functionally tailored polo shirts, and coordinated accessories. The highlight of the gear is an exclusive ABS jet helmet certified to the modern 22.06 safety standard, featuring a scratch-resistant visor and washable interiors.\n<\/p>\n<p>Moving beyond physical products, Vespa is taking the celebration to the streets of the Eternal City. From June 25 to June 28, Rome\u2014long held in the collective imagination as the ultimate backdrop for Italian elegance\u2014will host four days of festivities and events, promising to be the grandest celebration in the history of the legendary scooter brand.\n<\/p>\n<p>Refusing to be imprisoned by nostalgia, Vespa continues to project its timeless design into the future. The new Vespa Primavera 80th, GTS 80th, and the \u201c80TH ANNIVERSARY\u201d collection are available now at the VESPA THE EMPTY SPACE store in Milan, selected global showrooms, and via the official Vespa website.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6711332\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Everything You Might\u2019ve Missed at the CUPRA Raval World Premiere\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    VespaVespa PrimaveraVespa GTS\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Automotive<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-05-03T04:16:20Z\">17 Hrs ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             3.5K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Automotive<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-05-03T04:16:20Z\">17 Hrs ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Automotive<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-05-03T04:16:20Z\">17 Hrs ago<\/time><\/span><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             3.5K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Vespa is celebrating its 80th anniversary and to commemorate the milestone, Vespa has unveiled the Vespa 80th edition, available in both Primavera and GTS models, featuring a heritage-inspired Pastel Green colorway<\/li>\n<li>An exclusive \u201c80TH ANNIVERSARY\u201d streetwear and accessories drop accompanies the release, anchored by a new hexagonal bolt emblem<\/li>\n<li>The brand will host a massive four-day celebration in Rome, the symbolic home of La Dolce Vita, from June 25 to 28, 2026<\/li>\n<\/ul>\n<p>On April 23, 1946, a dream on two wheels was born in post-war Italy, transforming a courageous idea for accessible mobility into a global symbol of freedom, style, and optimism. Now, exactly eighty years later, Vespa is celebrating its status as a timeless cultural icon. From inventing light urban mobility to serving as a canvas for legendary creatives like Salvador Dal\u00ed, Giorgio Armani and Christian Dior, Vespa has written indelible pages in art and social history. To honor eight decades of iconic shapes and joie de vivre, the brand is launching a stunning commemorative scooter series, a lifestyle apparel collection, and a massive upcoming jubilee in Rome.<\/p>\n<p>The heart of the anniversary is the new Vespa 80th, available in both the Primavera and GTS versions. Drawing directly from the Piaggio historical archives, the scooters are draped in the original Pastel Green of the very first 1946 models. This signature shade tastefully flows across the shield trim, passenger grab handle, rearview mirrors, and front suspension linkage, elegantly blending glossy and satin finishes. Deeper green tone-on-tone elements\u2014such as the artisan-stitched saddle and rubber floorboard inserts\u2014ground the design. The rims pay homage to the 1946 Vespa 98 with closed geometries and a diamond-finished \u201cEst. 1946\u201d inscription, while a commemorative \u201c80TH\u201d plaque sits proudly on the shield.\n<\/p>\n<p>Alongside the vehicles, Vespa has introduced a dedicated lifestyle drop that reformulates the brand\u2019s aesthetic into a renewed visual vocabulary. The urban collection is centered around a new graphic emblem: the number 80 inscribed within a hexagonal bolt, discreetly nodding to the brand\u2019s engineering roots. Fans can expect a comprehensive range of varsity jackets, cotton gabardine field jackets, functionally tailored polo shirts, and coordinated accessories. The highlight of the gear is an exclusive ABS jet helmet certified to the modern 22.06 safety standard, featuring a scratch-resistant visor and washable interiors.\n<\/p>\n<p>Moving beyond physical products, Vespa is taking the celebration to the streets of the Eternal City. From June 25 to June 28, Rome\u2014long held in the collective imagination as the ultimate backdrop for Italian elegance\u2014will host four days of festivities and events, promising to be the grandest celebration in the history of the legendary scooter brand.\n<\/p>\n<p>Refusing to be imprisoned by nostalgia, Vespa continues to project its timeless design into the future. The new Vespa Primavera 80th, GTS 80th, and the \u201c80TH ANNIVERSARY\u201d collection are available now at the VESPA THE EMPTY SPACE store in Milan, selected global showrooms, and via the official Vespa website.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    VespaVespa PrimaveraVespa GTS\n                                                            <\/p><\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/hypebeast.com\/2026\/5\/vespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F02%2Fvespa-primavera-gts-80th-anniversary-models-apparel-capsule-release-info-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;] Automotive 17 Hrs ago 3.5K Views 0\u00a0Comments Comments Save Text By Joyce Li Share this article 1 of 5 Vespa 2 of 5 Vespa 3 of 5 Vespa 4 of 5 Vespa 5 of 5 Vespa Automotive 17 Hrs ago 3.5K Views 0\u00a0Comments Comments Save Summary Vespa is celebrating its 80th anniversary [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,39],"class_list":["post-1915913","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-hypebeast-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1915913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1915913"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1915913\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1915913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1915913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1915913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}