{"id":1913033,"date":"2026-05-01T15:36:03","date_gmt":"2026-05-01T12:36:03","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1913033"},"modified":"2026-05-01T15:36:03","modified_gmt":"2026-05-01T12:36:03","slug":"new-consumer-survey-finds-exclusives-are-the-number-one-reason-people-play-on-a-console-but-is-there-more-to-it-than-that","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1913033","title":{"rendered":"New consumer survey finds exclusives are the number one reason people play on a console, but is there more to it than that?"},"content":{"rendered":"<article class=\"article \" data-ads=\"true\" data-article-type=\"news\" data-article-group=\"news\" data-paywalled=\"false\" data-premium=\"false\" data-sponsored=\"false\" data-type=\"article\">\n<header class=\"article_header\" data-component=\"article-header\">\n<div class=\"breadcrumbs\">\n<nav class=\"nav_breadcrumbs\" data-component=\"nav-breadcrumbs\" aria-label=\"Breadcrumb\">\n<ul class=\"nav-links\">\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/\" data-active=\"false\"><br \/>\n                      Home<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/news\" data-active=\"false\"><br \/>\n                      News<br \/>\n                <\/a>\n            <\/li>\n<\/ul>\n<\/nav><\/div>\n<div class=\"headline_details\" id=\"main-content\">\n<h1 class=\"title\">New consumer survey finds exclusives are the number one reason people play on a console, but is there more to it than that?<\/h1>\n<p class=\"strapline\">41 percent of respondents listed exclusives as the reason why they play on consoles.<\/p>\n<\/p><\/div>\n<div class=\"headline_asset\">\n<figure class=\"headline_image_wrapper\">\n<p>        <img fetchpriority=\"high\" decoding=\"async\" class=\"headline_image\" src=\"https:\/\/assetsio.gnwcdn.com\/Kratos-in-Sony-Santa-Monicas-God-of-War-series-looks-shocked.jpg?width=570&amp;quality=85&amp;format=jpg&amp;dpr=3&amp;auto=webp\" alt=\"Kratos in Sony Santa Monica's God of War series looks shocked.\" loading=\"eager\" data-uri=\"Kratos-in-Sony-Santa-Monicas-God-of-War-series-looks-shocked.jpg\" data-lightbox width=\"570\" height=\"321\"><figcaption>\n          <span class=\"attribution\">Image credit: <cite>Sony<\/cite><\/span><br \/>\n        <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"metadata\">\n<div class=\"avatar\">\n<p>    <img loading=\"lazy\" decoding=\"async\" alt=\"Connor Makar avatar\" src=\"https:\/\/assetsio.gnwcdn.com\/tAtwiaBo_400x400.jpg?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 1\" width=\"374\" height=\"374\"><\/p>\n<p>  <img alt=\"Connor Makar avatar\" data-autosize=\"crop_lossy\" data-uri=\"tAtwiaBo_400x400.jpg\" loading=\"lazy\" style=\"aspect-ratio: 1\" width=\"374\" height=\"374\">\n<\/div>\n<div class=\"text\">\n<div class=\"byline\">\n                  <span class=\"article_type\" data-slug=\"news\"><br \/>\n                    News<br \/>\n                  <\/span><\/p>\n<p><span class=\"by\">by<\/span> <span class=\"author\"><a href=\"https:\/\/www.eurogamer.net\/authors\/connor-makar\">Connor Makar<\/a><\/span>                    <span class=\"job_title\"><br \/>\n                      Staff Writer<br \/>\n                    <\/span>\n            <\/div>\n<div class=\"published_at\">\nPublished on <time datetime=\"2026-05-01T15:36:03+00:00\">May 1, 2026<\/time>              <\/div>\n<div class=\"comments\">\n      <a class=\"comments__link comments-bubble\" href=\"https:\/\/www.eurogamer.net\/video-game-survey-exclusives-41-percent?view=comments\" rel=\"nofollow\"><br \/>\n          13 comments<br \/>\n      <\/a>\n    <\/div>\n<\/p><\/div>\n<div class=\"mypop-header-wrapper\">\n<p><button class=\"mypop-button button wide\" data-state=\"follow\" data-type=\"tag\" data-uuid=\"c99daa07-d790-41ab-a9c0-750d6800dab8\" data-name=\"Call of Duty: Black Ops 7\" data-follow-text=\"Follow Call of Duty: Black Ops 7\" data-unfollow-text=\"Following Call of Duty: Black Ops 7\" data-aria-follow-text=\"Follow Call of Duty: Black Ops 7\" data-aria-unfollow-text=\"Following Call of Duty: Black Ops 7\" data-popup=\"true\" data-force-login=\"true\" aria-label=\"Follow Call of Duty: Black Ops 7\" title=\"Follow Call of Duty: Black Ops 7\"><br \/>\n  Follow Call of Duty: Black Ops 7<br \/>\n<\/button>          <\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>A new consumer survey by Circana has found that 41 percent of surveyed gamers play on a console because of its exclusive games.<\/p>\n<p>Circana, an American market research company, has been analyzing the video game industry for some time. This statistic comes from its Q1 Future of Video Games consumer survey, in which those surveyed were: &#8220;2,500 active US video game players aged 13+, weighted based on representative distribution of platform use and investment,&#8221; <a href=\"https:\/\/bsky.app\/profile\/matpiscatella.bsky.social\/post\/3mkqtyvzues2w\">per Circana&#8217;s Mat Piscatella<\/a>.<\/p>\n<figure>\n<div class=\"video_wrapper youtube\">\n<a aria-label=\"God of War: Ragnarok - Official PC Launch Trailer\" class=\"video-facade full-size\" data-platform=\"youtube\" href=\"https:\/\/www.youtube.com\/embed\/_Zj6zhpVFLM?autoplay=1\" title=\"Click to play video from YouTube\"><br \/>\n<img decoding=\"async\" alt=\"Cover image for YouTube video\" class=\"video-facade__image\" loading=\"lazy\" src=\"https:\/\/i.ytimg.com\/vi\/_Zj6zhpVFLM\/hqdefault.jpg\"><span class=\"video-facade__title\">God of War: Ragnarok &#8211; Official PC Launch Trailer<\/span><\/p>\n<p><\/a>\n<\/div><figcaption>Here&#8217;s the God of War: Ragnarok PC trailer, an exclusive turned not-so-exclusive.<a class=\"video\" href=\"https:\/\/www.youtube.com\/watch?v=_Zj6zhpVFLM\" rel=\"noopener\" target=\"_blank\">Watch on YouTube<\/a><\/figcaption><\/figure>\n<p>In this survey, gamers were asked why they played games on a console. 41 percent responded that exclusive games were the reason they chose that platform, while 38 percent responded having friends\/family also playing on the same console ecosystem was a reason to stay attached to one particular console. It being easier to play with friends and family on a console came in third place at 37 percent, while preferring to play video games in a more casual environment (like a living room) was a reason for 36 percent. Finally, more options to buy physical games on consoles was a reason for a respectable 24 percent of those surveyed.<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>These stats on their own are interesting, but additionally so are the changes in percentage from Q1, 2025. Console exclusives, while the leading reason in 2026&#8217;s survey, saw <em>an eight point decrease<\/em> compared to last year. Meanwhile, preferring to play in a social setting saw a decrease of four points.<\/p>\n<p><a href=\"https:\/\/bsky.app\/profile\/matpiscatella.bsky.social\/post\/3mkqtyvzues2w\">Piscatella wrote on BlueSky<\/a>: &#8220;But obviously, this isn&#8217;t the whole story,&#8221; and indeed it isn&#8217;t. Many of the most popular games (by total weekly active users) are non-exclusives. If we take a look at <a href=\"https:\/\/bsky.app\/profile\/matpiscatella.bsky.social\/post\/3mkiet3jw2s27\">Circana&#8217;s player engagement tracker from the week ending 18th April<\/a>, we can see NBA 2K26, Fornite, <a href=\"https:\/\/www.eurogamer.net\/games\/roblox\">Roblox<\/a>, Call of Duty, and other legacy giants keeping hold of top spots across PlayStation and Xbox.<\/p>\n<p><a href=\"https:\/\/bsky.app\/profile\/matpiscatella.bsky.social\/post\/3mkiet3jw2s27\">https:\/\/bsky.app\/profile\/matpiscatella.bsky.social\/post\/3mkiet3jw2s27<\/a><\/p>\n<p>That being said, exclusives are a driver of hardware sales, as <a href=\"https:\/\/www.thegamebusiness.com\/p\/should-playstation-and-xbox-change\">Chris Dring at The Game Business points out in a recent article<\/a>: &#8220;In November 2022, with the release of <a href=\"https:\/\/www.eurogamer.net\/games\/god-of-war-ragnarok\">God of War Ragnarok<\/a>, PS5 saw a significant spike in sales in Japan and the UK. During the week of release, PS5 sales jumped 116 percent in Japan (Famitsu data). Meanwhile in the UK, 38 percent of all PS5s sold that month were of the God of War Ragnarok hardware bundle (Nielsen IQ data)&#8221; This is more true for some consoles than others, with the <a href=\"https:\/\/www.eurogamer.net\/platforms\/switch-2\">Switch 2<\/a> being driven largely by exclusives.<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"2\"><\/span><\/p>\n<p>So it&#8217;s not as simple as one interesting statistic telling the totality of consumer trends at <a href=\"https:\/\/www.eurogamer.net\/video-games-are-losing-the-attention-war-to-gambling-porn-and-crypto-according-to-industry-report\">a tumultuous time for the video game industry<\/a>. It does, however, point to a continued change in consumer behavior. Exclusives <em>are<\/em> clearly important for a sizable chunk of console gamers, but if that&#8217;s lessening over time while legacy live service games remain dominant, what does that mean for the future?<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"preferred-source\" data-component=\"preferred-source\">\nLove Eurogamer.net? Make us a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/www.eurogamer.net\">Preferred Source on Google<\/a> and catch more of our coverage in your feeds.  <\/div>\n<\/article>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>A new consumer survey by Circana has found that 41 percent of surveyed gamers play on a console because of its exclusive games.<\/p>\n<p>Circana, an American market research company, has been analyzing the video game industry for some time. This statistic comes from its Q1 Future of Video Games consumer survey, in which those surveyed were: &#8220;2,500 active US video game players aged 13+, weighted based on representative distribution of platform use and investment,&#8221; <a href=\"https:\/\/bsky.app\/profile\/matpiscatella.bsky.social\/post\/3mkqtyvzues2w\">per Circana&#8217;s Mat Piscatella<\/a>.<\/p>\n<figure>\n<div class=\"video_wrapper youtube\">\n<a aria-label=\"God of War: Ragnarok - Official PC Launch Trailer\" class=\"video-facade full-size\" data-platform=\"youtube\" href=\"https:\/\/www.youtube.com\/embed\/_Zj6zhpVFLM?autoplay=1\" title=\"Click to play video from YouTube\"><br \/>\n<img decoding=\"async\" alt=\"Cover image for YouTube video\" class=\"video-facade__image\" loading=\"lazy\" src=\"https:\/\/i.ytimg.com\/vi\/_Zj6zhpVFLM\/hqdefault.jpg\"><span class=\"video-facade__title\">God of War: Ragnarok &#8211; Official PC Launch Trailer<\/span><\/p>\n<p><\/a>\n<\/div><figcaption>Here&#8217;s the God of War: Ragnarok PC trailer, an exclusive turned not-so-exclusive.<a class=\"video\" href=\"https:\/\/www.youtube.com\/watch?v=_Zj6zhpVFLM\" rel=\"noopener\" target=\"_blank\">Watch on YouTube<\/a><\/figcaption><\/figure>\n<p>In this survey, gamers were asked why they played games on a console. 41 percent responded that exclusive games were the reason they chose that platform, while 38 percent responded having friends\/family also playing on the same console ecosystem was a reason to stay attached to one particular console. It being easier to play with friends and family on a console came in third place at 37 percent, while preferring to play video games in a more casual environment (like a living room) was a reason for 36 percent. Finally, more options to buy physical games on consoles was a reason for a respectable 24 percent of those surveyed.<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>These stats on their own are interesting, but additionally so are the changes in percentage from Q1, 2025. Console exclusives, while the leading reason in 2026&#8217;s survey, saw <em>an eight point decrease<\/em> compared to last year. Meanwhile, preferring to play in a social setting saw a decrease of four points.<\/p>\n<p><a href=\"https:\/\/bsky.app\/profile\/matpiscatella.bsky.social\/post\/3mkqtyvzues2w\">Piscatella wrote on BlueSky<\/a>: &#8220;But obviously, this isn&#8217;t the whole story,&#8221; and indeed it isn&#8217;t. Many of the most popular games (by total weekly active users) are non-exclusives. If we take a look at <a href=\"https:\/\/bsky.app\/profile\/matpiscatella.bsky.social\/post\/3mkiet3jw2s27\">Circana&#8217;s player engagement tracker from the week ending 18th April<\/a>, we can see NBA 2K26, Fornite, <a href=\"https:\/\/www.eurogamer.net\/games\/roblox\">Roblox<\/a>, Call of Duty, and other legacy giants keeping hold of top spots across PlayStation and Xbox.<\/p>\n<p><a href=\"https:\/\/bsky.app\/profile\/matpiscatella.bsky.social\/post\/3mkiet3jw2s27\">https:\/\/bsky.app\/profile\/matpiscatella.bsky.social\/post\/3mkiet3jw2s27<\/a><\/p>\n<p>That being said, exclusives are a driver of hardware sales, as <a href=\"https:\/\/www.thegamebusiness.com\/p\/should-playstation-and-xbox-change\">Chris Dring at The Game Business points out in a recent article<\/a>: &#8220;In November 2022, with the release of <a href=\"https:\/\/www.eurogamer.net\/games\/god-of-war-ragnarok\">God of War Ragnarok<\/a>, PS5 saw a significant spike in sales in Japan and the UK. During the week of release, PS5 sales jumped 116 percent in Japan (Famitsu data). Meanwhile in the UK, 38 percent of all PS5s sold that month were of the God of War Ragnarok hardware bundle (Nielsen IQ data)&#8221; This is more true for some consoles than others, with the <a href=\"https:\/\/www.eurogamer.net\/platforms\/switch-2\">Switch 2<\/a> being driven largely by exclusives.<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"2\"><\/span><\/p>\n<p>So it&#8217;s not as simple as one interesting statistic telling the totality of consumer trends at <a href=\"https:\/\/www.eurogamer.net\/video-games-are-losing-the-attention-war-to-gambling-porn-and-crypto-according-to-industry-report\">a tumultuous time for the video game industry<\/a>. It does, however, point to a continued change in consumer behavior. Exclusives <em>are<\/em> clearly important for a sizable chunk of console gamers, but if that&#8217;s lessening over time while legacy live service games remain dominant, what does that mean for the future?<\/p>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Home News New consumer survey finds exclusives are the number one reason people play on a console, but is there more to it than that? 41 percent of respondents listed exclusives as the reason why they play on consoles. Image credit: Sony News by Connor Makar Staff Writer Published on May 1, 2026 13 comments [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,253],"class_list":["post-1913033","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-eurogamer-net"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1913033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1913033"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1913033\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1913033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1913033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1913033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}