{"id":1912223,"date":"2026-05-01T08:00:00","date_gmt":"2026-05-01T05:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1912223"},"modified":"2026-05-01T08:00:00","modified_gmt":"2026-05-01T05:00:00","slug":"why-finishing-last-is-a-great-result-for-hyundai","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1912223","title":{"rendered":"Why finishing last is a great result for Hyundai"},"content":{"rendered":"<article class=\"articleItem\">\n<p>    {&#8220;@context&#8221;:&#8221;https:\/\/schema.org&#8221;,&#8221;@type&#8221;:&#8221;Article&#8221;,&#8221;image&#8221;:&#8221;https:\/\/car-images.bauersecure.com\/wp-images\/261313\/genesis-wec-2026-01.jpg&#8221;,&#8221;mainEntityOfPage&#8221;:{&#8220;@type&#8221;:&#8221;WebPage&#8221;,&#8221;@id&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/genesis\/wec-2026\/&#8221;},&#8221;url&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/genesis\/wec-2026\/&#8221;,&#8221;author&#8221;:{&#8220;@type&#8221;:&#8221;Person&#8221;,&#8221;name&#8221;:&#8221;Colin Overland&#8221;,&#8221;description&#8221;:&#8221;Colin Overland is Managing Editor of CAR. That, among other things, involves sub-editing the magazine; liasing with the digital team to make CARu2019s non-print versions happen; making sure the words people and the visuals people are talking to each other; keeping an eye on the global CAR family; and being the link between the editorial team and other departments. He also edited the Electric Cars 2022 bookazine.u00A0u00A0nColin first worked on CAR in 2003, but has also been editor of the 4Car website and RiDE magazine, and has stints at Autocar, Motor Cycle News and Classic Bike on his CV.u00A0u00A0nHeu2019s currently saving up to buy a Hyundai Matrix.u00A0nAutomotive journalistic heroes: Richard Williams, Russell Bulgin, Henry Manney, Peter Egan, Ben Oliver, Jamie Kitman, Mark Walton, Philip Llewellin, Charles Fox, Paul Horrell, Brock Yates, Stephen Bayleyu2026 itu2019s no coincidence that a lot of those have written for CAR (or still do).&#8221;,&#8221;image&#8221;:{&#8220;@type&#8221;:&#8221;ImageObject&#8221;,&#8221;url&#8221;:&#8221;https:\/\/car-assets.bauersecure.com\/wp-images\/14232\/colinoverland.jpeg&#8221;,&#8221;caption&#8221;:&#8221;Colin Overland&#8221;},&#8221;url&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/author\/colin-overland\/&#8221;},&#8221;dateModified&#8221;:&#8221;2026-05-01T09:00:00+01:00&#8243;,&#8221;datePublished&#8221;:&#8221;2026-05-01T09:00:00+01:00&#8243;,&#8221;headline&#8221;:&#8221;Why finishing last is a great result for Hyundai&#8221;,&#8221;publisher&#8221;:{&#8220;@type&#8221;:&#8221;Organization&#8221;,&#8221;name&#8221;:&#8221;Bauer Media&#8221;,&#8221;brand&#8221;:{&#8220;@type&#8221;:&#8221;Organization&#8221;,&#8221;name&#8221;:&#8221;Car Magazine&#8221;},&#8221;logo&#8221;:{&#8220;@type&#8221;:&#8221;ImageObject&#8221;,&#8221;url&#8221;:&#8221;https:\/\/car-assets.bauersecure.com\/images\/logos\/car.200&#215;88.png&#8221;}}}<\/p>\n<div class=\"row\">\n<div class=\"column xlarge-10 xlarge-push-2\">\n<header>\n<div class=\"row\">\n<div class=\"column\">\n<h1 class=\"title\">\n\t\t\t\t\t\t\t\t\tWhy finishing last is a great result for Hyundai<\/h1>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"column\">\n<div class=\"hide-for-xlarge-up\">\n<div class=\"compact-author-info\">\n\tBy <a href=\"https:\/\/www.carmagazine.co.uk\/author\/colin-overland\/\">Colin Overland<\/a>\n<\/div>\n<\/p><\/div>\n<div class=\"dates\">\n\t\t\t\t\t\t\t\t\t<span class=\"dates__date\"><br \/>\n\t\t\t\t\t\t\t\t\t\tPublished: Today 09:00<br \/>\n\t\t\t\t\t\t\t\t\t<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"cms-content\">\n<div class=\"in-page-gallery full-width thumbnails-none\">\n<ul class=\"carousel\" data-orbit=\"true\" data-options=\"bullets: false; resume_on_mouseout: false; timer: false; variable_height: true; slide_number: false\">\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/261313\/genesis-wec-2026-01.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Why finishing last is a great result for Hyundai\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/261313\/480x270\/genesis-wec-2026-01.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/261313\/720x405\/genesis-wec-2026-01.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/261313\/1056x594\/genesis-wec-2026-01.jpg, (large)]\"><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/261313\/genesis-wec-2026-02.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Why finishing last is a great result for Hyundai\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/261313\/480x270\/genesis-wec-2026-02.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/261313\/720x405\/genesis-wec-2026-02.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/261313\/1056x594\/genesis-wec-2026-02.jpg, (large)]\"><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/261313\/genesis-wec-2026-03.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Why finishing last is a great result for Hyundai\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/261313\/480x270\/genesis-wec-2026-03.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/261313\/720x405\/genesis-wec-2026-03.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/261313\/1056x594\/genesis-wec-2026-03.jpg, (large)]\"><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/261313\/genesis-wec-2026-04.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Why finishing last is a great result for Hyundai\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/261313\/480x270\/genesis-wec-2026-04.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/261313\/720x405\/genesis-wec-2026-04.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/261313\/1056x594\/genesis-wec-2026-04.jpg, (large)]\"><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/261313\/genesis-wec-2026-05.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Why finishing last is a great result for Hyundai\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/261313\/480x270\/genesis-wec-2026-05.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/261313\/720x405\/genesis-wec-2026-05.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/261313\/1056x594\/genesis-wec-2026-05.jpg, (large)]\"><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/261313\/genesis-wec-2026-06.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Why finishing last is a great result for Hyundai\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/261313\/480x270\/genesis-wec-2026-06.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/261313\/720x405\/genesis-wec-2026-06.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/261313\/1056x594\/genesis-wec-2026-06.jpg, (large)]\"><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/261313\/genesis-wec-2026-07.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Why finishing last is a great result for Hyundai\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/261313\/480x270\/genesis-wec-2026-07.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/261313\/720x405\/genesis-wec-2026-07.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/261313\/1056x594\/genesis-wec-2026-07.jpg, (large)]\"><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/261313\/genesis-wec-2026-08.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Why finishing last is a great result for Hyundai\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/261313\/480x270\/genesis-wec-2026-08.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/261313\/720x405\/genesis-wec-2026-08.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/261313\/1056x594\/genesis-wec-2026-08.jpg, (large)]\"><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/261313\/genesis-wec-2026-09.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Why finishing last is a great result for Hyundai\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/261313\/480x270\/genesis-wec-2026-09.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/261313\/720x405\/genesis-wec-2026-09.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/261313\/1056x594\/genesis-wec-2026-09.jpg, (large)]\"><\/a>\n\t\t\t\t\t<\/li>\n<\/ul>\n<\/div>\n<div class=\"articleContent\">\n<div>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/genesis\/\" title=\"View all Genesis  Reviews\"><br \/>\n\t\t\t\t\t\t\t\t\t<span class=\"info-link\"> View all Genesis  Reviews<\/span><br \/>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"bold-links\">\n<p><strong>\u25ba Hyundai Group and Genesis\u2019 WEC efforts kick off<br \/>\u25ba Genesis Magma Racing finished last in race one<br \/>\u25ba But that\u2019s already better than early expectations<\/strong><\/p>\n<p>Which car manufacturers are Hyundai generally up against? Maybe Skoda, Ford, Peugeot, Toyota and Honda, sometimes Volvo, that ballpark. Yes, all true. But now it\u2019s setting its sights much higher. Think BMW, Cadillac and Alpine. Think BMW and Porsche. Think Aston Martin. Think \u2013 no, really \u2013 Ferrari.<\/p>\n<p>Sounds bonkers? Maybe. But this is the medium- to long-term-plan for Korea\u2019s first team in the World Endurance Championship, Genesis Magma Racing. The idea is to stretch the Hyundai Group\u2019s abilities to the maximum, and by doing well in racing improve its high-performance engineering abilities and help establish roadgoing Genesis cars \u2013 and the Magma project \u2013 in the thoughts of car enthusiasts.<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p>It\u2019s one hell of an ambition. If it were anyone else, we might be inclined to roll our eyeballs or snigger. But the Hyundai Group \u2013 Hyundai, Kia and, for the last 10 years, Genesis \u2013 has already achieved a great deal with its road cars, taking them upmarket and making some of them highly desirable. Don\u2019t forget the difference World Rally Championship success made to Hyundai\u2019s N division and the i20 N in particular.<\/p>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p>In this context, finishing last and last but two in round one of the 2026 World Endurance Championship, held at Imola, was a success. The team had said all along that the aim for season one was to finish races.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/261313\/480x0\/genesis-wec-2026-02.jpg?scale=down\" alt class=\"wp-image-261316\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/261313\/480x0\/genesis-wec-2026-02.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/261313\/720x0\/genesis-wec-2026-02.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/261313\/1040x0\/genesis-wec-2026-02.jpg?scale=down, (large)]\"><\/figure>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<\/p>\n<p>Job done\u2026 although it didn\u2019t look like a foregone conclusion when one of the two Genesis cars went into the pit garage just a few minutes after the start and stayed there for an ominously long time. The problem was eventually diagnosed as a dodgy sensor, and it was able to rejoin the six-hour race.<\/p>\n<p>In the end a super-consistent Toyota won, ahead of the Ferrari that had started in pole position to the delight of the home crowd. The best Genesis GMR-001 finished \u2013 like most of the field \u2013 one lap behind the winner. The other car was 24 laps behind. But they both finished.<\/p>\n<p>That was what the assembled Hyundai high-ups had flown halfway around the world to witness, joined for the weekend by the Korean ambassador to Italy.<\/p>\n<p>Genesis Magma Racing chief engineer Justin Taylor was crystal clear: \u2018The target this year is to finish races.\u2019 Team principal Cyril Abiteboul \u2013 the former Renault\/Alpine F1 team boss, pictured below left \u2013 was prepared to go slightly further: \u2018Delivering on track is absolutely key. Today was always going to be about reliability and execution. Performance will come; top five later this year.\u2019<\/p>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/261313\/480x0\/genesis-wec-2026-05.jpg?scale=down\" alt class=\"wp-image-261319\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/261313\/480x0\/genesis-wec-2026-05.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/261313\/720x0\/genesis-wec-2026-05.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/261313\/1040x0\/genesis-wec-2026-05.jpg?scale=down, (large)]\"><\/figure>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<\/p>\n<p>The car is built to LMDh regulations, like most of the WEC field. That means the chassis and some other parts are provided by one of four approved suppliers \u2013 ORECA, in this case \u2013 whereas in the LMH class the whole car can be unique. The Genesis uses a turbocharged 3.2-litre V8. Like all the cars aside from the Aston Martins, it has a hybrid element.<\/p>\n<p>GMR is based at Le Castellet, France, not far from ORECA\u2019s HQ. Chassis and powertrain were first united last August for a run-out at Paul Ricard, followed by the first serious endurance test in Portugal in September. In all, 25,000km of high-speed track testing was conducted; one engine managed 9000km.<\/p>\n<p>The team consists of 75 people of 16 nationalities, split between Le Castellet, Hyundai Motorsport in Offenbach and the tech centre in Fechenheim, which builds the engine.<\/p>\n<p>You\u2019ll have heard of some of those 75 people. As well as Taylor and Abiteboul, there\u2019s varying degrees of involvement from Luc Donkerwolke, Genesis chief creative officer, touring car hero Gabriele Tarquini as sporting director, and all-round motorsport legend Jacky Ickx (pictured below) as racing advisor.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/261313\/480x0\/genesis-wec-2026-08.jpg?scale=down\" alt class=\"wp-image-261322\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/261313\/480x0\/genesis-wec-2026-08.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/261313\/720x0\/genesis-wec-2026-08.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/261313\/1040x0\/genesis-wec-2026-08.jpg?scale=down, (large)]\"><\/figure>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<\/p>\n<p>That sounds like a meaningless honorary role, until you see him in action: the drivers and crew hang on to his every word, and he makes them feel good about the all-consuming, sleep-wrecking, relationship-jeopardising project they\u2019ve signed up for. Noting how much they\u2019d gelled over the months, he says: \u2018Everyone plays a huge role, with so much desire to do well. It\u2019s a joy to be able to share in the human aspect.\u2019<\/p>\n<p>Everyone\u2019s being hugely positive, while simultaneously making it clear that this isn\u2019t just for fun \u2013 it has to deliver, sooner or later. Sean Lee, global head of Genesis, stresses synergies between Genesis\u2019 road cars and Genesis Magma Racing. \u2018It\u2019s about the evolution of Genesis as a brand, not just about motorsport. GMR is a continuation of our brand, a new way to express who we are. It\u2019s one ecosystem. It\u2019s a platform to test our thinking, challenge our standards and stretch our identity.\u2019<\/p>\n<p>In similar vein, Genesis Europe boss Peter <em>Kronschnabl says<\/em>: \u2018We\u2019re stepping on to the highest level of motorsport. We are not following \u2013 we are challenging.\u2019<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/261313\/480x0\/genesis-wec-2026-09.jpg?scale=down\" alt class=\"wp-image-261323\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/261313\/480x0\/genesis-wec-2026-09.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/261313\/720x0\/genesis-wec-2026-09.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/261313\/1040x0\/genesis-wec-2026-09.jpg?scale=down, (large)]\"><\/figure>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<\/p>\n<p>Abiteboul says that the creation of the car should be an ongoing learning experience for the whole Hyundai group: \u2018It\u2019s important that we did it ourselves, rather than putting our branding on an existing project. We want to understand motorsport and bring high-performance culture to the company.\u2019<\/p>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p>And creative director Alberto Formento-Dojot adds: \u2018It\u2019s a clear statement of intent \u2013 that we belong in the elite of automotive brands. This year will be a learning experience, for the team and the brand. We are entering with a humble spirit, respecting the other teams and the series.\u2019<\/p>\n<p>And of course those other teams will all be trying their darndest to make life difficult for Genesis.<\/p>\n<p>The next test of the race team comes at Spa, on the weekend of 7-9 May, for round two of the World Endurance Championship at Spa in Belgium. And then, in the middle of June, the big one: the Le Mans 24-hour race, the round that has a higher profile than the rest of the WEC season put together.<\/p>\n<p>Later this year, the road car that should make sense of the project will go on sale, the Genesis GV60 Magma. \u2018Finish last on Sunday, sell on Monday\u2019 doesn\u2019t sound quite right, but at least the concept that previewed it looks great. And, if the podium places don\u2019t come in time, it won\u2019t be for want of trying.<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<aside class=\"about-author\">\n<h2 class=\"about-author-heading\">About the author<\/h2>\n<div class=\"about-author-inner\">\n<div class=\"main-author-summary-container\">\n\t\t\t<a class=\"main-author-image\" href=\"https:\/\/www.carmagazine.co.uk\/author\/colin-overland\/\" target=\"_blank\" style=\"background-image: url(https:\/\/car-images.bauersecure.com\/wp-images\/14232\/120x120\/colinoverland.jpeg?quality=90)\"><\/a><\/p>\n<div class=\"main-author-name-container\">\n<div class=\"main-author-name\"><a href=\"https:\/\/www.carmagazine.co.uk\/author\/colin-overland\/\">Colin Overland<\/a><\/div>\n<div class=\"main-author-job-title\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"main-author-byline\">Colin is the managing editor of CAR magazine \u2013\u00a0and the man responsible for production and getting the words and pictures on to the page in an engaging, intelligent and high-quality fashion.<\/p>\n<\/p><\/div>\n<\/aside><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"column show-for-xlarge-up xlarge-2 xlarge-pull-10\">\n<figure class=\"author-info clearfix\">\n<p>\t\t\t<a class=\"author-image\" href=\"https:\/\/www.carmagazine.co.uk\/author\/colin-overland\/\" target=\"_blank\" style=\"background-image: url(https:\/\/car-images.bauersecure.com\/wp-images\/14232\/85x85\/colinoverland.jpeg?quality=90)\"><\/a><figcaption>\n<p class=\"author-name\">\n\t\t\tBy <a href=\"https:\/\/www.carmagazine.co.uk\/author\/colin-overland\/\">Colin Overland<\/a>\n\t\t<\/p>\n<p class=\"author-quote\">CAR&#8217;s managing editor: wordsmith, critic, purveyor of fine captions<\/p>\n<\/figcaption><\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"column xlarge-10 xlarge-push-2 disqus\">\n\t\t\t\t\t\t<a id=\"commentsExpander\" 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data-elem=\"close\"><\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>{&#8220;@context&#8221;:&#8221;https:\/\/schema.org&#8221;,&#8221;@type&#8221;:&#8221;Article&#8221;,&#8221;image&#8221;:&#8221;https:\/\/car-images.bauersecure.com\/wp-images\/261313\/genesis-wec-2026-01.jpg&#8221;,&#8221;mainEntityOfPage&#8221;:{&#8220;@type&#8221;:&#8221;WebPage&#8221;,&#8221;@id&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/genesis\/wec-2026\/&#8221;},&#8221;url&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/genesis\/wec-2026\/&#8221;,&#8221;author&#8221;:{&#8220;@type&#8221;:&#8221;Person&#8221;,&#8221;name&#8221;:&#8221;Colin Overland&#8221;,&#8221;description&#8221;:&#8221;Colin Overland is Managing Editor of CAR. That, among other things, involves sub-editing the magazine; liasing with the digital team to make CARu2019s non-print versions happen; making sure the words people and the visuals people are talking to each other; keeping an eye on the global CAR family; and being the link between the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[239,226],"class_list":["post-1912223","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-carmagazine-co-uk","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1912223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1912223"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1912223\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1912223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1912223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1912223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}