{"id":1912083,"date":"2026-04-12T03:28:18","date_gmt":"2026-04-12T00:28:18","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1912083"},"modified":"2026-04-12T03:28:18","modified_gmt":"2026-04-12T00:28:18","slug":"soho-house-unveils-its-first-japanese-outpost-in-tokyos-aoyama-district","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1912083","title":{"rendered":"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;]<\/p>\n<div class=\"col-post-body col\">\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Travel\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time>Apr 11, 2026<\/time><\/p><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li>\n<p>                <span class=\"hype-count grey\"><br \/>\n             3.6K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n                                                                                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<\/li>\n<li>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"brand-sidebar-widget d-none d-lg-block\">\n<h6>In this Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" 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House Unveils Its First Japanese Outpost in Tokyou2019s Aoyama District inside look revealed onitsuka tiger\",\"width\":1400,\"height\":933,\"credit\":\"Soho House\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}},{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-034.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-034.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-034.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-034.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-034.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/04\/11\/soho-house-tokyo-aoyama-omotesando-inside-look-034.jpg\",\"alt\":\"Soho House Unveils Its First Japanese Outpost in Tokyou2019s Aoyama District inside look revealed onitsuka tiger\",\"width\":1400,\"height\":933,\"credit\":\"Soho House\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}},{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-035.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-035.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-035.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-035.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-035.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/04\/11\/soho-house-tokyo-aoyama-omotesando-inside-look-035.jpg\",\"alt\":\"Soho House Unveils Its First Japanese Outpost in Tokyou2019s Aoyama District inside look revealed onitsuka tiger\",\"width\":1400,\"height\":933,\"credit\":\"Soho House\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-001.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">1 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"2\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-002.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">2 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"3\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-003.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">3 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"4\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-004.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">4 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"5\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-005.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">5 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"6\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-006.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">6 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"7\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-007.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">7 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"8\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-008.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">8 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"9\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-009.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">9 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"10\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-010.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">10 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"11\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-011.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">11 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"12\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-012.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">12 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"13\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-013.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">13 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"14\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-014.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">14 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"15\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-015.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">15 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"16\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-016.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">16 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"17\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-017.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">17 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"18\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-018.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">18 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"19\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-019.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">19 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"20\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-020.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">20 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"21\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-021.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">21 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"22\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-022.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">22 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"23\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-023.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">23 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"24\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-024.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">24 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"25\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-025.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">25 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"26\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-026.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">26 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"27\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-027.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">27 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"28\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-028.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">28 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"29\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-029.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">29 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"30\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-030.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">30 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"31\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-031.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">31 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"32\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-032.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">32 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"33\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-033.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">33 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"34\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-034.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">34 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"35\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-035.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">35 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit \">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Travel<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>Apr 11, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             3.6K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Soho House Tokyo debuts as the brand\u2019s first location in Japan featuring 42 bedrooms and a rooftop infinity pool<\/li>\n<li>The interior design balances European vintage furniture with local elements like Kyoto lacquer and Nagoya tiles<\/li>\n<li>A bespoke uniform collection has been developed in partnership with Onitsuka Tiger utilizing the DENIVITA series<\/li>\n<\/ul>\n<p>Soho House Tokyo has officially arrived in the vibrant Aoyama district, marking the global member club\u2019s first entry into the Japanese market. Located within a modern building near Omotesando, the 75,000-square-foot space offers panoramic views of Tokyo Tower and Mount Fuji, housing two floors of club space, a wellness studio, and 42 guest bedrooms ranging from \u201cCosy\u201d to \u201cExtra Large.\u201d<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"travel\",\"onitsuka-tiger\",\"tokyo\",\"soho-house\",\"omotesando\",\"lifestyle\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6702992,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>The House\u2019s aesthetic is a deliberate juxtaposition of East and West, where Soho House\u2019s signature maximalist style meets meticulous Japanese craft. Design details include a reception desk hand-crafted from Kyoto lacquer by Makino Urushi and walls clad in handmade washi paper by KAMISM. The bedrooms further this dialogue with parquet flooring inspired by tatami patterns and bespoke soft furnishings crafted from upcycled vintage kimono fabrics. On the 14th floor, the pool terrace features a 4,000-square-foot infinity-style pool lined with bespoke indigo and white TAJIMI tiles from Gifu.\n<\/p>\n<p>Culinary offerings at the House Brasserie and Club spaces blend European comfort food with local flavors, featuring a dedicated Edomae-style sushi counter led by head chef Kunihiro Shinohara. Notable menu items include Prawn Scotch Egg \u201cokonomiyaki style\u201d and a Sticky Toffee Pudding reimagined \u201ctaiyaki style\u201d with Okinawan caramel. To commemorate the opening, Soho House partnered with Onitsuka Tiger to create unique staff uniforms. The collection draws inspiration from the Japanese brand\u2019s DENIVITA series, emphasizing the evolution of traditional Japanese denim.\n<\/p>\n<p><strong>Soho House Tokyo<\/strong><br \/>\n3 Chome-8-35 Minamiaoyama<br \/>\nMinato City, Tokyo<br \/>\n107-0062<br \/>\nJapan\n<\/p>\n<blockquote class=\"instagram-media bypass\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DWSw6RhEQJE\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<p>\u00a0\n<\/p>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>\u00a0\n<\/p>\n<p>A post shared by HYPEBEAST (@hypebeast)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6711786\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>\u2018House of the Dragon\u2019 Season 3 Has an Official Release Date \u2014 Watch the Full Trailer Here\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6712212\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>8 Drops You Don&#8217;t Want to Miss This Week\n                                                                        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data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><img decoding=\"async\" class=\"img-fluid lazy-load\" alt=\"Schemata Architects Reimagines Le Labo's Tokyo Flagship With Tactile Wood and Concrete\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F11%2Fschemata-architects-le-labo-tokyo-flagship-store-reimagined-tactile-wood-concrete-design-000.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=750&amp;h=500\"><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Schemata Architects Reimagines Le Labo&#8217;s Tokyo Flagship With Tactile Wood and Concrete<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                Emphasizing the craft of perfume-making, the striking renovation blends industrial energy with natural tranquility in the Daikanyama neighborhood.\n                        <\/div>\n<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<div class=\"swiper-slide\">\n<div id=\"city-related-post-2\">\n<div id=\"post-6680417\" class=\"post-box-container city-box \" data-permalink=\"https:\/\/hypebeast.com\/2026\/2\/martin-margiela-kudan-house-tokyo-exhibition-info\" data-title=\"Martin Margiela\u2019s Artworks Get a Major Tokyo Spotlight\" data-post-box data-layer-item-id=\"6680417\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><img decoding=\"async\" class=\"img-fluid lazy-load\" alt=\"Martin Margiela\u2019s Artworks Get a Major Tokyo Spotlight\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F02%2F26%2Fmartin-margiela-kudan-house-tokyo-exhibition-info-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=750&amp;h=500\"><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Martin Margiela\u2019s Artworks Get a Major Tokyo Spotlight<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                At Kudan House, the elusive designer-turned-artist makes his solo debut in Japan.\n                        <\/div>\n<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>    Looking for more suggestions for Tokyo?<i class=\"icon icon-right-arrow\"><\/i>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"widget-newsletter-form\">\n<div class=\"hb-input-group\"><\/div>\n<p class=\"errors\">\n<\/p><\/div>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In this Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Onitsuka TigerTokyoSoho HouseOmotesand\u014d\n                                                            <\/p><\/div>\n<\/p><\/div>\n<div class=\"teads-adcall\"><\/div>\n<div data-adunit=\"HBENGLOB_BTF_POLL\" class=\"adunit ad-poll\" data-freestar-ad=\"__1x1 __2x2\" data-targeting='{\"HBSiteLoc\":[\"category\",\"ros\"],\"HBSiteCat\":[\"soho-house-tokyo-aoyama-omotesando-inside-look\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"adPosition\":[\"bottom\"],\"sortable\":\"false\"}'><\/div>\n<\/footer>\n<div class=\"sponsored-content row\">\n<div class=\"aftercontent-wrapper\">\n<div class=\"aftercontent-clipper\">\n<div class=\"aftercontent-inner\">\n            <!-- Tag ID: HBENGLOB_BTF_AFTERCONTENT --><\/p>\n<div class=\"post-article adunit sticky-post aftercontent\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_BTF_AFTERCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"travel\",\"onitsuka-tiger\",\"tokyo\",\"soho-house\",\"omotesando\",\"lifestyle\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6702992,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/article><\/div>\n<div id=\"post-footer\" class=\"post-footer row\">\n<div class=\"col-shopping-break\">\n<div class=\"shopping-break-container feedbreak-grid-layout\" data-commerce-context='{\"article_id\":6702992,\"article_url\":\"https:\/\/hypebeast.com\/2026\/4\/soho-house-tokyo-aoyama-omotesando-inside-look\",\"destination\":\"HBX\",\"placement\":\"article_below_the_fold\",\"source\":\"editorial_shopping_break\",\"query\":\"Onitsuka Tiger\"}'>\n<div class=\"adunit ad-shopping-break\" data-adunit=\"HBEN_SHOP_BREAK\" 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class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Travel\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time>Apr 11, 2026<\/time><\/p><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li>\n<p>                <span class=\"hype-count grey\"><br \/>\n             3.6K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n                                                                                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<\/li>\n<li>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"brand-sidebar-widget d-none d-lg-block\">\n<h6>In this Article<\/h6>\n<div 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House Unveils Its First Japanese Outpost in Tokyou2019s Aoyama District inside look revealed onitsuka tiger\",\"width\":1400,\"height\":933,\"credit\":\"Soho House\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-001.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">1 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"2\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-002.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">2 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"3\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-003.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">3 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"4\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-004.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">4 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"5\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-005.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">5 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"6\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-006.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">6 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"7\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-007.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">7 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"8\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-008.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">8 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"9\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-009.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">9 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"10\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-010.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">10 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"11\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-011.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">11 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"12\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-012.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">12 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"13\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-013.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">13 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"14\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-014.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">14 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"15\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-015.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">15 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"16\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-016.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">16 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"17\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-017.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">17 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"18\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-018.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">18 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"19\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-019.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">19 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"20\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-020.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">20 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"21\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-021.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">21 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"22\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-022.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">22 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"23\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-023.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">23 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"24\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-024.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">24 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"25\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-025.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">25 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"26\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-026.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">26 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"27\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-027.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">27 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"28\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-028.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">28 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"29\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-029.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">29 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"30\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-030.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">30 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"31\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-031.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">31 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"32\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-032.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">32 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"33\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-033.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">33 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"34\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-034.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">34 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"35\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-035.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">35 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit \">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Travel<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>Apr 11, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             3.6K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Soho House Tokyo debuts as the brand\u2019s first location in Japan featuring 42 bedrooms and a rooftop infinity pool<\/li>\n<li>The interior design balances European vintage furniture with local elements like Kyoto lacquer and Nagoya tiles<\/li>\n<li>A bespoke uniform collection has been developed in partnership with Onitsuka Tiger utilizing the DENIVITA series<\/li>\n<\/ul>\n<p>Soho House Tokyo has officially arrived in the vibrant Aoyama district, marking the global member club\u2019s first entry into the Japanese market. Located within a modern building near Omotesando, the 75,000-square-foot space offers panoramic views of Tokyo Tower and Mount Fuji, housing two floors of club space, a wellness studio, and 42 guest bedrooms ranging from \u201cCosy\u201d to \u201cExtra Large.\u201d<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"travel\",\"onitsuka-tiger\",\"tokyo\",\"soho-house\",\"omotesando\",\"lifestyle\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6702992,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>The House\u2019s aesthetic is a deliberate juxtaposition of East and West, where Soho House\u2019s signature maximalist style meets meticulous Japanese craft. Design details include a reception desk hand-crafted from Kyoto lacquer by Makino Urushi and walls clad in handmade washi paper by KAMISM. The bedrooms further this dialogue with parquet flooring inspired by tatami patterns and bespoke soft furnishings crafted from upcycled vintage kimono fabrics. On the 14th floor, the pool terrace features a 4,000-square-foot infinity-style pool lined with bespoke indigo and white TAJIMI tiles from Gifu.\n<\/p>\n<p>Culinary offerings at the House Brasserie and Club spaces blend European comfort food with local flavors, featuring a dedicated Edomae-style sushi counter led by head chef Kunihiro Shinohara. Notable menu items include Prawn Scotch Egg \u201cokonomiyaki style\u201d and a Sticky Toffee Pudding reimagined \u201ctaiyaki style\u201d with Okinawan caramel. To commemorate the opening, Soho House partnered with Onitsuka Tiger to create unique staff uniforms. The collection draws inspiration from the Japanese brand\u2019s DENIVITA series, emphasizing the evolution of traditional Japanese denim.\n<\/p>\n<p><strong>Soho House Tokyo<\/strong><br \/>\n3 Chome-8-35 Minamiaoyama<br \/>\nMinato City, Tokyo<br \/>\n107-0062<br \/>\nJapan\n<\/p>\n<blockquote class=\"instagram-media bypass\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DWSw6RhEQJE\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<p>\u00a0\n<\/p>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>\u00a0\n<\/p>\n<p>A post shared by HYPEBEAST (@hypebeast)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6711786\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>\u2018House of the Dragon\u2019 Season 3 Has an Official Release Date \u2014 Watch the Full Trailer Here\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6712212\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>8 Drops You Don&#8217;t Want to Miss This Week\n                                                                        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data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><img decoding=\"async\" class=\"img-fluid lazy-load\" alt=\"Schemata Architects Reimagines Le Labo's Tokyo Flagship With Tactile Wood and Concrete\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F11%2Fschemata-architects-le-labo-tokyo-flagship-store-reimagined-tactile-wood-concrete-design-000.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=750&amp;h=500\"><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Schemata Architects Reimagines Le Labo&#8217;s Tokyo Flagship With Tactile Wood and Concrete<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                Emphasizing the craft of perfume-making, the striking renovation blends industrial energy with natural tranquility in the Daikanyama neighborhood.\n                        <\/div>\n<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<div class=\"swiper-slide\">\n<div id=\"city-related-post-2\">\n<div id=\"post-6680417\" class=\"post-box-container city-box \" data-permalink=\"https:\/\/hypebeast.com\/2026\/2\/martin-margiela-kudan-house-tokyo-exhibition-info\" data-title=\"Martin Margiela\u2019s Artworks Get a Major Tokyo Spotlight\" data-post-box data-layer-item-id=\"6680417\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><img decoding=\"async\" class=\"img-fluid lazy-load\" alt=\"Martin Margiela\u2019s Artworks Get a Major Tokyo Spotlight\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F02%2F26%2Fmartin-margiela-kudan-house-tokyo-exhibition-info-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=750&amp;h=500\"><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Martin Margiela\u2019s Artworks Get a Major Tokyo Spotlight<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                At Kudan House, the elusive designer-turned-artist makes his solo debut in Japan.\n                        <\/div>\n<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>    Looking for more suggestions for Tokyo?<i class=\"icon icon-right-arrow\"><\/i>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"widget-newsletter-form\">\n<div class=\"hb-input-group\"><\/div>\n<p class=\"errors\">\n<\/p><\/div>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In this Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Onitsuka TigerTokyoSoho HouseOmotesand\u014d\n                                                            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House Unveils Its First Japanese Outpost in Tokyou2019s Aoyama District inside look revealed onitsuka tiger\",\"width\":1400,\"height\":933,\"credit\":\"Soho House\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop 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House Unveils Its First Japanese Outpost in Tokyou2019s Aoyama District inside look revealed onitsuka tiger\",\"width\":1400,\"height\":933,\"credit\":\"Soho House\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}},{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-035.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-035.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-035.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-035.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-035.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/04\/11\/soho-house-tokyo-aoyama-omotesando-inside-look-035.jpg\",\"alt\":\"Soho House Unveils Its First Japanese Outpost in Tokyou2019s Aoyama District inside look revealed onitsuka tiger\",\"width\":1400,\"height\":933,\"credit\":\"Soho House\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-001.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">1 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"2\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-002.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">2 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"3\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-003.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">3 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"4\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-004.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">4 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"5\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-005.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">5 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"6\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-006.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">6 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"7\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-007.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">7 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"8\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-008.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">8 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"9\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-009.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">9 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"10\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-010.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">10 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"11\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-011.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">11 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"12\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-012.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">12 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"13\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-013.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">13 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"14\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-014.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">14 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"15\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-015.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">15 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"16\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-016.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">16 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"17\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-017.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">17 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"18\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-018.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">18 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"19\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-019.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">19 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"20\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-020.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">20 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"21\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-021.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">21 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"22\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-022.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">22 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"23\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-023.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">23 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"24\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-024.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">24 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"25\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-025.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">25 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"26\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-026.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">26 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"27\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-027.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">27 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"28\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-028.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">28 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"29\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-029.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">29 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"30\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-030.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">30 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"31\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-031.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">31 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"32\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-032.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">32 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"33\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-033.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">33 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"34\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-034.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">34 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"35\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-035.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Soho House Unveils Its First Japanese Outpost in Tokyo\u2019s Aoyama District inside look revealed onitsuka tiger\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">35 of 35<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit \">Soho House<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Travel<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>Apr 11, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             3.6K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Soho House Tokyo debuts as the brand\u2019s first location in Japan featuring 42 bedrooms and a rooftop infinity pool<\/li>\n<li>The interior design balances European vintage furniture with local elements like Kyoto lacquer and Nagoya tiles<\/li>\n<li>A bespoke uniform collection has been developed in partnership with Onitsuka Tiger utilizing the DENIVITA series<\/li>\n<\/ul>\n<p>Soho House Tokyo has officially arrived in the vibrant Aoyama district, marking the global member club\u2019s first entry into the Japanese market. Located within a modern building near Omotesando, the 75,000-square-foot space offers panoramic views of Tokyo Tower and Mount Fuji, housing two floors of club space, a wellness studio, and 42 guest bedrooms ranging from \u201cCosy\u201d to \u201cExtra Large.\u201d<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"travel\",\"onitsuka-tiger\",\"tokyo\",\"soho-house\",\"omotesando\",\"lifestyle\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6702992,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>The House\u2019s aesthetic is a deliberate juxtaposition of East and West, where Soho House\u2019s signature maximalist style meets meticulous Japanese craft. Design details include a reception desk hand-crafted from Kyoto lacquer by Makino Urushi and walls clad in handmade washi paper by KAMISM. The bedrooms further this dialogue with parquet flooring inspired by tatami patterns and bespoke soft furnishings crafted from upcycled vintage kimono fabrics. On the 14th floor, the pool terrace features a 4,000-square-foot infinity-style pool lined with bespoke indigo and white TAJIMI tiles from Gifu.\n<\/p>\n<p>Culinary offerings at the House Brasserie and Club spaces blend European comfort food with local flavors, featuring a dedicated Edomae-style sushi counter led by head chef Kunihiro Shinohara. Notable menu items include Prawn Scotch Egg \u201cokonomiyaki style\u201d and a Sticky Toffee Pudding reimagined \u201ctaiyaki style\u201d with Okinawan caramel. To commemorate the opening, Soho House partnered with Onitsuka Tiger to create unique staff uniforms. The collection draws inspiration from the Japanese brand\u2019s DENIVITA series, emphasizing the evolution of traditional Japanese denim.\n<\/p>\n<p><strong>Soho House Tokyo<\/strong><br \/>\n3 Chome-8-35 Minamiaoyama<br \/>\nMinato City, Tokyo<br \/>\n107-0062<br \/>\nJapan\n<\/p>\n<blockquote class=\"instagram-media bypass\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DWSw6RhEQJE\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<p>\u00a0\n<\/p>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>\u00a0\n<\/p>\n<p>A post shared by HYPEBEAST (@hypebeast)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6711786\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>\u2018House of the Dragon\u2019 Season 3 Has an Official Release Date \u2014 Watch the Full Trailer Here\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6712212\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>8 Drops You Don&#8217;t Want to Miss This Week\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6713007\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>We Got Humanoid Robots Handling Baggage at Haneda Airport Before &#8216;GTA VI&#8217;\n                                                                        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"city-related-posts-wrapper\" id=\"post-body-city-related-post\">\n<h3>\n        Find out more for Tokyo<br \/>\n    <\/h3>\n<div class=\"swiper-container\">\n<div class=\"swiper-wrapper\">\n<div class=\"swiper-slide\">\n<div id=\"city-related-post-1\">\n<div id=\"post-6687941\" class=\"post-box-container city-box \" data-permalink=\"https:\/\/hypebeast.com\/2026\/3\/schemata-architects-le-labo-tokyo-flagship-store-reimagined-tactile-wood-concrete-design\" data-title=\"Schemata Architects Reimagines Le Labo's Tokyo Flagship With Tactile Wood and Concrete\" data-post-box data-layer-item-id=\"6687941\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><img decoding=\"async\" class=\"img-fluid lazy-load\" alt=\"Schemata Architects Reimagines Le Labo's Tokyo Flagship With Tactile Wood and Concrete\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F11%2Fschemata-architects-le-labo-tokyo-flagship-store-reimagined-tactile-wood-concrete-design-000.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=750&amp;h=500\"><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Schemata Architects Reimagines Le Labo&#8217;s Tokyo Flagship With Tactile Wood and Concrete<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                Emphasizing the craft of perfume-making, the striking renovation blends industrial energy with natural tranquility in the Daikanyama neighborhood.\n                        <\/div>\n<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<div class=\"swiper-slide\">\n<div id=\"city-related-post-2\">\n<div id=\"post-6680417\" class=\"post-box-container city-box \" data-permalink=\"https:\/\/hypebeast.com\/2026\/2\/martin-margiela-kudan-house-tokyo-exhibition-info\" data-title=\"Martin Margiela\u2019s Artworks Get a Major Tokyo Spotlight\" data-post-box data-layer-item-id=\"6680417\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><img decoding=\"async\" class=\"img-fluid lazy-load\" alt=\"Martin Margiela\u2019s Artworks Get a Major Tokyo Spotlight\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F02%2F26%2Fmartin-margiela-kudan-house-tokyo-exhibition-info-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=750&amp;h=500\"><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Martin Margiela\u2019s Artworks Get a Major Tokyo Spotlight<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                At Kudan House, the elusive designer-turned-artist makes his solo debut in Japan.\n                        <\/div>\n<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>    Looking for more suggestions for Tokyo?<i class=\"icon icon-right-arrow\"><\/i>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"widget-newsletter-form\">\n<div class=\"hb-input-group\"><\/div>\n<p class=\"errors\">\n<\/p><\/div>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In this Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Onitsuka TigerTokyoSoho HouseOmotesand\u014d\n                                                            <\/p><\/div>\n<\/p><\/div>\n<div class=\"teads-adcall\"><\/div>\n<div data-adunit=\"HBENGLOB_BTF_POLL\" class=\"adunit ad-poll\" data-freestar-ad=\"__1x1 __2x2\" data-targeting='{\"HBSiteLoc\":[\"category\",\"ros\"],\"HBSiteCat\":[\"soho-house-tokyo-aoyama-omotesando-inside-look\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"adPosition\":[\"bottom\"],\"sortable\":\"false\"}'><\/div>\n<\/footer>\n<div class=\"sponsored-content row\">\n<div class=\"aftercontent-wrapper\">\n<div class=\"aftercontent-clipper\">\n<div class=\"aftercontent-inner\">\n            <!-- Tag ID: HBENGLOB_BTF_AFTERCONTENT --><\/p>\n<div class=\"post-article adunit sticky-post aftercontent\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_BTF_AFTERCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"travel\",\"onitsuka-tiger\",\"tokyo\",\"soho-house\",\"omotesando\",\"lifestyle\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6702992,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/article>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Travel<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>Apr 11, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             3.6K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Travel<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>Apr 11, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Travel<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>Apr 11, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             3.6K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Soho House Tokyo debuts as the brand\u2019s first location in Japan featuring 42 bedrooms and a rooftop infinity pool<\/li>\n<li>The interior design balances European vintage furniture with local elements like Kyoto lacquer and Nagoya tiles<\/li>\n<li>A bespoke uniform collection has been developed in partnership with Onitsuka Tiger utilizing the DENIVITA series<\/li>\n<\/ul>\n<p>Soho House Tokyo has officially arrived in the vibrant Aoyama district, marking the global member club\u2019s first entry into the Japanese market. Located within a modern building near Omotesando, the 75,000-square-foot space offers panoramic views of Tokyo Tower and Mount Fuji, housing two floors of club space, a wellness studio, and 42 guest bedrooms ranging from \u201cCosy\u201d to \u201cExtra Large.\u201d<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"travel\",\"onitsuka-tiger\",\"tokyo\",\"soho-house\",\"omotesando\",\"lifestyle\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6702992,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>The House\u2019s aesthetic is a deliberate juxtaposition of East and West, where Soho House\u2019s signature maximalist style meets meticulous Japanese craft. Design details include a reception desk hand-crafted from Kyoto lacquer by Makino Urushi and walls clad in handmade washi paper by KAMISM. The bedrooms further this dialogue with parquet flooring inspired by tatami patterns and bespoke soft furnishings crafted from upcycled vintage kimono fabrics. On the 14th floor, the pool terrace features a 4,000-square-foot infinity-style pool lined with bespoke indigo and white TAJIMI tiles from Gifu.\n<\/p>\n<p>Culinary offerings at the House Brasserie and Club spaces blend European comfort food with local flavors, featuring a dedicated Edomae-style sushi counter led by head chef Kunihiro Shinohara. Notable menu items include Prawn Scotch Egg \u201cokonomiyaki style\u201d and a Sticky Toffee Pudding reimagined \u201ctaiyaki style\u201d with Okinawan caramel. To commemorate the opening, Soho House partnered with Onitsuka Tiger to create unique staff uniforms. The collection draws inspiration from the Japanese brand\u2019s DENIVITA series, emphasizing the evolution of traditional Japanese denim.\n<\/p>\n<p><strong>Soho House Tokyo<\/strong><br \/>\n3 Chome-8-35 Minamiaoyama<br \/>\nMinato City, Tokyo<br \/>\n107-0062<br \/>\nJapan\n<\/p>\n<blockquote class=\"instagram-media bypass\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DWSw6RhEQJE\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<p>\u00a0\n<\/p>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>\u00a0\n<\/p>\n<p>A post shared by HYPEBEAST (@hypebeast)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In this Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Onitsuka TigerTokyoSoho HouseOmotesand\u014d\n                                                            <\/p><\/div>\n<\/p><\/div>\n<p>[analyse_source url=&#8221;https:\/\/hypebeast.com\/2026\/4\/soho-house-tokyo-aoyama-omotesando-inside-look&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F11%2Fsoho-house-tokyo-aoyama-omotesando-inside-look-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;] Travel Apr 11, 2026 3.6K Views 0\u00a0Comments Comments Save Text By Joyce Li Share this article In this Article 1 of 35 Soho House 2 of 35 Soho House 3 of 35 Soho House 4 of 35 Soho House 5 of 35 Soho House 6 of 35 Soho House 7 of 35 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,39],"class_list":["post-1912083","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-hypebeast-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1912083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1912083"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1912083\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1912083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1912083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1912083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}