{"id":1911296,"date":"2026-04-30T16:11:28","date_gmt":"2026-04-30T13:11:28","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1911296"},"modified":"2026-04-30T16:11:28","modified_gmt":"2026-04-30T13:11:28","slug":"la-35-de-ani-diana-supermarket-se-reinventeaza-rebranding-amplu-si-lansarea-aplicatiei-diana-bonus","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1911296","title":{"rendered":"La 35 de ani, Diana Supermarket se reinventeaz\u0103: rebranding amplu \u0219i lansarea aplica\u021biei Diana Bonus"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.impactreal.ro\/wp-content\/uploads\/2026\/04\/Diana-Supermarket-Centru-e1777565286797.jpeg&#8221;]<\/p>\n<div class=\"single-news-content\">\n<div class=\"news-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1669\" height=\"940\" src=\"https:\/\/www.impactreal.ro\/wp-content\/uploads\/2026\/04\/Diana-Supermarket-Centru-e1777565286797.jpeg\" class=\"img-responsive wp-post-image\" alt=\"La 35 de ani, Diana Supermarket se reinventeaz\u0103: rebranding amplu \u0219i lansarea aplica\u021biei Diana Bonus\"><\/div>\n<div class=\"news-detail clearfix\">\n<div class=\"entry-meta\"><span class=\"posted-date\"><a href=\"https:\/\/www.impactreal.ro\/2026\/04\/30\/la-35-de-ani-diana-supermarket-se-reinventeaza-rebranding-amplu-si-lansarea-aplicatiei-diana-bonus\/\" rel=\"bookmark\"><time class=\"entry-date published updated\" datetime=\"2026-04-30T19:11:28+03:00\">30 aprilie 2026<\/time><\/a><\/span><span class=\"author vcard\"><a href=\"https:\/\/www.impactreal.ro\/author\/adi-georgescu\/\">Adi Georgescu<\/a><\/span><span class=\"cat-links\"><a href=\"https:\/\/www.impactreal.ro\/category\/stiri-diverse-descopera-lumea-prin-stirile-noastre-speciale\/\" rel=\"category tag\">Special<\/a><\/span><\/div>\n<div class=\"news-content editor-content-entry\">\n<p><strong>Diana Supermarket aniverseaz\u0103 35 de ani de activitate printr-o tripl\u0103 transformare: un proces amplu de rebranding, care aduce o identitate vizual\u0103 mai modern\u0103, actualizarea denumirii re\u021belei \u2013 din <em>Magazine DIANA <\/em>\u00een <em>Diana Supermarket <\/em>\u2013 \u0219i lansarea aplica\u021biei <\/strong><strong>mobile Diana Bonus, prima experien\u021b\u0103 100% digital\u0103 a programului de fidelitate.<\/strong><\/p>\n<p>Pentru a marca momentul, retailerul desf\u0103\u0219oar\u0103, \u00een perioada<strong> 30 aprilie \u2013 31 iulie 2026<\/strong>, o campanie aniversar\u0103 cu <strong>premii<\/strong> totale de peste <strong>100.000 de lei.<\/strong><\/p>\n<p>Cele trei direc\u021bii \u2013 aniversarea, rebrandingul \u0219i lansarea aplica\u021biei \u2013 fac parte din aceea\u0219i etap\u0103 strategic\u0103 prin care compania \u00ee\u0219i reafirm\u0103 angajamentul fa\u021b\u0103 de comunitate \u0219i \u00ee\u0219i adapteaz\u0103 experien\u021ba de cump\u0103rare la nevoile consumatorului de ast\u0103zi.<\/p>\n<h3>35 de ani de proximitate, o nou\u0103 identitate vizual\u0103<\/h3>\n<p>Fondat\u0103 \u00een 1991, \u00een R\u00e2mnicu V\u00e2lcea, re\u021beaua <strong>Diana Supermarket<\/strong> marcheaz\u0103 \u00een 2026 trei decenii \u0219i jum\u0103tate de activitate continu\u0103 \u00een retailul alimentar rom\u00e2nesc. Aniversarea este \u00eenso\u021bit\u0103 de un proces amplu de <strong>rebranding,<\/strong> care aduce un look mai <em>fresh <\/em>\u0219i mai modern, p\u0103str\u00e2nd \u00een acela\u0219i timp valorile care au construit rela\u021bia cu clien\u021bii de-a lungul timpului: accesibilitate, \u00eencredere \u0219i apropiere.<\/p>\n<p>\u00cen cadrul rebrandingului, denumirea re\u021belei a fost actualizat\u0103 din <em><strong>Magazine DIANA<\/strong><\/em>\u00een <strong><em>Diana Supermarket<\/em>,<\/strong> o schimbare care reflect\u0103 mai fidel formatul \u0219i standardul actual al magazinelor.<\/p>\n<h3>De la Bonus Card la aplica\u021bia Diana Bonus: fidelitatea trece \u00een digital<\/h3>\n<p>Tot \u00een acest moment aniversar, Diana Supermarket face pasul de la programul de fidelitate bazat pe <em>Bonus Card DIANA <\/em>\u00een format fizic, la o experien\u021b\u0103 integrat\u0103, mai rapid\u0103 \u0219i mai u\u0219or de utilizat, prin aplica\u021bia mobil\u0103 Diana Bonus. Prin Diana Bonus, clien\u021bii pot acumula puncte la fiecare sesiune de cump\u0103r\u0103turi, pot activa cupoane de reducere exclusiv\u0103 \u0219i au acces \u00een timp real la promo\u021bii \u0219i oferte personalizate, \u00eentr-o interfa\u021b\u0103 intuitiv\u0103, adaptat\u0103 nevoilor de zi cu zi.<\/p>\n<h3>Campanie aniversar\u0103: premii de peste 100.000 de lei<\/h3>\n<p>Pentru a marca lansarea aplica\u021biei \u0219i cei 35 de ani de la \u00eenfiin\u021bare, <strong>Diana Supermarket<\/strong> desf\u0103\u0219oar\u0103, \u00een perioada 3<strong>0 aprilie \u2013 31 iulie 2026<\/strong>, o campanie-concurs cu premii totale de peste 100.000 de lei:<\/p>\n<ul>\n<li>marele premiu \u00een valoare de 000 de lei,<\/li>\n<li>10 premii a c\u00e2te 500 de lei,<\/li>\n<li>100 de premii a c\u00e2te 350 de<\/li>\n<\/ul>\n<p>Detaliile complete despre aplica\u021bie \u0219i regulamentul campaniei sunt disponibile pe <a href=\"https:\/\/www.magazinediana.ro\/bonus\/\">magazinediana.ro\/bonus.<\/a><strong>Aplica\u021bia Diana Bonus<\/strong> poate fi desc\u0103rcat\u0103 gratuit din <strong>Google Play<\/strong> \u0219i <strong>App Store<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56559\" src=\"https:\/\/www.impactreal.ro\/wp-content\/uploads\/2026\/04\/adina-craciunescu.jpg\" alt width=\"2048\" height=\"1366\"><\/p>\n<p><em>\u201e35 de ani \u00eenseamn\u0103, pentru noi, 35 de ani de mers la cump\u0103r\u0103turi \u00eempreun\u0103 cu rom\u00e2nii. Iar <\/em><em>fidelitatea pe care ne-au ar\u0103tat-o se construie\u0219te \u00een obi\u0219nuin\u021bele de zi cu zi. Tocmai de aceea, am vrut s\u0103 ne s\u0103rb\u0103torim aniversarea mai mult dec\u00e2t simbolic, printr-un pas concret \u00eenainte: o identitate vizual\u0103 re\u00eemprosp\u0103tat\u0103, o denumire mai clar\u0103 \u0219i aplica\u021bia Diana Bonus, care mut\u0103 cardul din portofel \u00een buzunarul digital al fiec\u0103rui client. Am p\u0103strat ceea ce oamenii apreciaz\u0103 deja, beneficiile concrete la cump\u0103r\u0103turi, \u0219i am ad\u0103ugat simplitatea pe care o cere prezentul. La 35 de ani, nu schimb\u0103m direc\u021bia, ci o acceler\u0103m\u201d<\/em> a declarat<strong> Adina Cr\u0103ciunescu<\/strong>, <strong>Managing Partner<\/strong> al <strong>Grupul de companii DIANA.<\/strong><\/p>\n<p>Prin aceast\u0103 ini\u021biativ\u0103 tripl\u0103 \u2013 aniversare, rebranding \u0219i lansarea aplica\u021biei <strong>Diana Bonus<\/strong> \u2013 compania \u00ee\u0219i consolideaz\u0103 pozi\u021bionarea de retailer de proximitate adaptat nevoilor actuale ale consumatorilor, investind constant \u00een solu\u021bii care aduc valoare concret\u0103 \u00een experien\u021ba de cump\u0103rare.<\/p>\n<h3>Despre Diana Supermarket<\/h3>\n<p><strong>Diana Supermarket<\/strong> (anterior cunoscut\u0103 drept <strong><em>Magazine DIANA<\/em><\/strong>) este o re\u021bea rom\u00e2neasc\u0103 de retail alimentar, fondat\u0103 \u00een 1991 la R\u00e2mnicu V\u00e2lcea. Cu peste <strong>35 de ani de tradi\u021bie<\/strong>, compania este orientat\u0103 c\u0103tre produse accesibile \u0219i relevante pentru consumul zilnic \u0219i \u00ee\u0219i men\u021bine angajamentul de a oferi o experien\u021b\u0103 de cump\u0103rare simpl\u0103, eficient\u0103 \u0219i apropiat\u0103 de comunitate.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56558\" src=\"https:\/\/www.impactreal.ro\/wp-content\/uploads\/2026\/04\/Campanie-Diana-Bonus-scaled.jpg\" alt width=\"1811\" height=\"2560\"><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"news-content editor-content-entry\">\n<p><strong>Diana Supermarket aniverseaz\u0103 35 de ani de activitate printr-o tripl\u0103 transformare: un proces amplu de rebranding, care aduce o identitate vizual\u0103 mai modern\u0103, actualizarea denumirii re\u021belei \u2013 din <em>Magazine DIANA <\/em>\u00een <em>Diana Supermarket <\/em>\u2013 \u0219i lansarea aplica\u021biei <\/strong><strong>mobile Diana Bonus, prima experien\u021b\u0103 100% digital\u0103 a programului de fidelitate.<\/strong><\/p>\n<p>Pentru a marca momentul, retailerul desf\u0103\u0219oar\u0103, \u00een perioada<strong> 30 aprilie \u2013 31 iulie 2026<\/strong>, o campanie aniversar\u0103 cu <strong>premii<\/strong> totale de peste <strong>100.000 de lei.<\/strong><\/p>\n<p>Cele trei direc\u021bii \u2013 aniversarea, rebrandingul \u0219i lansarea aplica\u021biei \u2013 fac parte din aceea\u0219i etap\u0103 strategic\u0103 prin care compania \u00ee\u0219i reafirm\u0103 angajamentul fa\u021b\u0103 de comunitate \u0219i \u00ee\u0219i adapteaz\u0103 experien\u021ba de cump\u0103rare la nevoile consumatorului de ast\u0103zi.<\/p>\n<h3>35 de ani de proximitate, o nou\u0103 identitate vizual\u0103<\/h3>\n<p>Fondat\u0103 \u00een 1991, \u00een R\u00e2mnicu V\u00e2lcea, re\u021beaua <strong>Diana Supermarket<\/strong> marcheaz\u0103 \u00een 2026 trei decenii \u0219i jum\u0103tate de activitate continu\u0103 \u00een retailul alimentar rom\u00e2nesc. Aniversarea este \u00eenso\u021bit\u0103 de un proces amplu de <strong>rebranding,<\/strong> care aduce un look mai <em>fresh <\/em>\u0219i mai modern, p\u0103str\u00e2nd \u00een acela\u0219i timp valorile care au construit rela\u021bia cu clien\u021bii de-a lungul timpului: accesibilitate, \u00eencredere \u0219i apropiere.<\/p>\n<p>\u00cen cadrul rebrandingului, denumirea re\u021belei a fost actualizat\u0103 din <em><strong>Magazine DIANA<\/strong><\/em>\u00een <strong><em>Diana Supermarket<\/em>,<\/strong> o schimbare care reflect\u0103 mai fidel formatul \u0219i standardul actual al magazinelor.<\/p>\n<h3>De la Bonus Card la aplica\u021bia Diana Bonus: fidelitatea trece \u00een digital<\/h3>\n<p>Tot \u00een acest moment aniversar, Diana Supermarket face pasul de la programul de fidelitate bazat pe <em>Bonus Card DIANA <\/em>\u00een format fizic, la o experien\u021b\u0103 integrat\u0103, mai rapid\u0103 \u0219i mai u\u0219or de utilizat, prin aplica\u021bia mobil\u0103 Diana Bonus. Prin Diana Bonus, clien\u021bii pot acumula puncte la fiecare sesiune de cump\u0103r\u0103turi, pot activa cupoane de reducere exclusiv\u0103 \u0219i au acces \u00een timp real la promo\u021bii \u0219i oferte personalizate, \u00eentr-o interfa\u021b\u0103 intuitiv\u0103, adaptat\u0103 nevoilor de zi cu zi.<\/p>\n<h3>Campanie aniversar\u0103: premii de peste 100.000 de lei<\/h3>\n<p>Pentru a marca lansarea aplica\u021biei \u0219i cei 35 de ani de la \u00eenfiin\u021bare, <strong>Diana Supermarket<\/strong> desf\u0103\u0219oar\u0103, \u00een perioada 3<strong>0 aprilie \u2013 31 iulie 2026<\/strong>, o campanie-concurs cu premii totale de peste 100.000 de lei:<\/p>\n<ul>\n<li>marele premiu \u00een valoare de 000 de lei,<\/li>\n<li>10 premii a c\u00e2te 500 de lei,<\/li>\n<li>100 de premii a c\u00e2te 350 de<\/li>\n<\/ul>\n<p>Detaliile complete despre aplica\u021bie \u0219i regulamentul campaniei sunt disponibile pe <a href=\"https:\/\/www.magazinediana.ro\/bonus\/\">magazinediana.ro\/bonus.<\/a><strong>Aplica\u021bia Diana Bonus<\/strong> poate fi desc\u0103rcat\u0103 gratuit din <strong>Google Play<\/strong> \u0219i <strong>App Store<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56559\" src=\"https:\/\/www.impactreal.ro\/wp-content\/uploads\/2026\/04\/adina-craciunescu.jpg\" alt width=\"2048\" height=\"1366\"><\/p>\n<p><em>\u201e35 de ani \u00eenseamn\u0103, pentru noi, 35 de ani de mers la cump\u0103r\u0103turi \u00eempreun\u0103 cu rom\u00e2nii. Iar <\/em><em>fidelitatea pe care ne-au ar\u0103tat-o se construie\u0219te \u00een obi\u0219nuin\u021bele de zi cu zi. Tocmai de aceea, am vrut s\u0103 ne s\u0103rb\u0103torim aniversarea mai mult dec\u00e2t simbolic, printr-un pas concret \u00eenainte: o identitate vizual\u0103 re\u00eemprosp\u0103tat\u0103, o denumire mai clar\u0103 \u0219i aplica\u021bia Diana Bonus, care mut\u0103 cardul din portofel \u00een buzunarul digital al fiec\u0103rui client. Am p\u0103strat ceea ce oamenii apreciaz\u0103 deja, beneficiile concrete la cump\u0103r\u0103turi, \u0219i am ad\u0103ugat simplitatea pe care o cere prezentul. La 35 de ani, nu schimb\u0103m direc\u021bia, ci o acceler\u0103m\u201d<\/em> a declarat<strong> Adina Cr\u0103ciunescu<\/strong>, <strong>Managing Partner<\/strong> al <strong>Grupul de companii DIANA.<\/strong><\/p>\n<p>Prin aceast\u0103 ini\u021biativ\u0103 tripl\u0103 \u2013 aniversare, rebranding \u0219i lansarea aplica\u021biei <strong>Diana Bonus<\/strong> \u2013 compania \u00ee\u0219i consolideaz\u0103 pozi\u021bionarea de retailer de proximitate adaptat nevoilor actuale ale consumatorilor, investind constant \u00een solu\u021bii care aduc valoare concret\u0103 \u00een experien\u021ba de cump\u0103rare.<\/p>\n<h3>Despre Diana Supermarket<\/h3>\n<p><strong>Diana Supermarket<\/strong> (anterior cunoscut\u0103 drept <strong><em>Magazine DIANA<\/em><\/strong>) este o re\u021bea rom\u00e2neasc\u0103 de retail alimentar, fondat\u0103 \u00een 1991 la R\u00e2mnicu V\u00e2lcea. Cu peste <strong>35 de ani de tradi\u021bie<\/strong>, compania este orientat\u0103 c\u0103tre produse accesibile \u0219i relevante pentru consumul zilnic \u0219i \u00ee\u0219i men\u021bine angajamentul de a oferi o experien\u021b\u0103 de cump\u0103rare simpl\u0103, eficient\u0103 \u0219i apropiat\u0103 de comunitate.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56558\" src=\"https:\/\/www.impactreal.ro\/wp-content\/uploads\/2026\/04\/Campanie-Diana-Bonus-scaled.jpg\" alt width=\"1811\" height=\"2560\"><\/p>\n<\/div>\n<div class=\"news-content editor-content-entry\">\n<p><strong>Diana Supermarket aniverseaz\u0103 35 de ani de activitate printr-o tripl\u0103 transformare: un proces amplu de rebranding, care aduce o identitate vizual\u0103 mai modern\u0103, actualizarea denumirii re\u021belei \u2013 din <em>Magazine DIANA <\/em>\u00een <em>Diana Supermarket <\/em>\u2013 \u0219i lansarea aplica\u021biei <\/strong><strong>mobile Diana Bonus, prima experien\u021b\u0103 100% digital\u0103 a programului de fidelitate.<\/strong><\/p>\n<p>Pentru a marca momentul, retailerul desf\u0103\u0219oar\u0103, \u00een perioada<strong> 30 aprilie \u2013 31 iulie 2026<\/strong>, o campanie aniversar\u0103 cu <strong>premii<\/strong> totale de peste <strong>100.000 de lei.<\/strong><\/p>\n<p>Cele trei direc\u021bii \u2013 aniversarea, rebrandingul \u0219i lansarea aplica\u021biei \u2013 fac parte din aceea\u0219i etap\u0103 strategic\u0103 prin care compania \u00ee\u0219i reafirm\u0103 angajamentul fa\u021b\u0103 de comunitate \u0219i \u00ee\u0219i adapteaz\u0103 experien\u021ba de cump\u0103rare la nevoile consumatorului de ast\u0103zi.<\/p>\n<h3>35 de ani de proximitate, o nou\u0103 identitate vizual\u0103<\/h3>\n<p>Fondat\u0103 \u00een 1991, \u00een R\u00e2mnicu V\u00e2lcea, re\u021beaua <strong>Diana Supermarket<\/strong> marcheaz\u0103 \u00een 2026 trei decenii \u0219i jum\u0103tate de activitate continu\u0103 \u00een retailul alimentar rom\u00e2nesc. Aniversarea este \u00eenso\u021bit\u0103 de un proces amplu de <strong>rebranding,<\/strong> care aduce un look mai <em>fresh <\/em>\u0219i mai modern, p\u0103str\u00e2nd \u00een acela\u0219i timp valorile care au construit rela\u021bia cu clien\u021bii de-a lungul timpului: accesibilitate, \u00eencredere \u0219i apropiere.<\/p>\n<p>\u00cen cadrul rebrandingului, denumirea re\u021belei a fost actualizat\u0103 din <em><strong>Magazine DIANA<\/strong><\/em>\u00een <strong><em>Diana Supermarket<\/em>,<\/strong> o schimbare care reflect\u0103 mai fidel formatul \u0219i standardul actual al magazinelor.<\/p>\n<h3>De la Bonus Card la aplica\u021bia Diana Bonus: fidelitatea trece \u00een digital<\/h3>\n<p>Tot \u00een acest moment aniversar, Diana Supermarket face pasul de la programul de fidelitate bazat pe <em>Bonus Card DIANA <\/em>\u00een format fizic, la o experien\u021b\u0103 integrat\u0103, mai rapid\u0103 \u0219i mai u\u0219or de utilizat, prin aplica\u021bia mobil\u0103 Diana Bonus. Prin Diana Bonus, clien\u021bii pot acumula puncte la fiecare sesiune de cump\u0103r\u0103turi, pot activa cupoane de reducere exclusiv\u0103 \u0219i au acces \u00een timp real la promo\u021bii \u0219i oferte personalizate, \u00eentr-o interfa\u021b\u0103 intuitiv\u0103, adaptat\u0103 nevoilor de zi cu zi.<\/p>\n<h3>Campanie aniversar\u0103: premii de peste 100.000 de lei<\/h3>\n<p>Pentru a marca lansarea aplica\u021biei \u0219i cei 35 de ani de la \u00eenfiin\u021bare, <strong>Diana Supermarket<\/strong> desf\u0103\u0219oar\u0103, \u00een perioada 3<strong>0 aprilie \u2013 31 iulie 2026<\/strong>, o campanie-concurs cu premii totale de peste 100.000 de lei:<\/p>\n<ul>\n<li>marele premiu \u00een valoare de 000 de lei,<\/li>\n<li>10 premii a c\u00e2te 500 de lei,<\/li>\n<li>100 de premii a c\u00e2te 350 de<\/li>\n<\/ul>\n<p>Detaliile complete despre aplica\u021bie \u0219i regulamentul campaniei sunt disponibile pe <a href=\"https:\/\/www.magazinediana.ro\/bonus\/\">magazinediana.ro\/bonus.<\/a><strong>Aplica\u021bia Diana Bonus<\/strong> poate fi desc\u0103rcat\u0103 gratuit din <strong>Google Play<\/strong> \u0219i <strong>App Store<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56559\" src=\"https:\/\/www.impactreal.ro\/wp-content\/uploads\/2026\/04\/adina-craciunescu.jpg\" alt width=\"2048\" height=\"1366\"><\/p>\n<p><em>\u201e35 de ani \u00eenseamn\u0103, pentru noi, 35 de ani de mers la cump\u0103r\u0103turi \u00eempreun\u0103 cu rom\u00e2nii. Iar <\/em><em>fidelitatea pe care ne-au ar\u0103tat-o se construie\u0219te \u00een obi\u0219nuin\u021bele de zi cu zi. Tocmai de aceea, am vrut s\u0103 ne s\u0103rb\u0103torim aniversarea mai mult dec\u00e2t simbolic, printr-un pas concret \u00eenainte: o identitate vizual\u0103 re\u00eemprosp\u0103tat\u0103, o denumire mai clar\u0103 \u0219i aplica\u021bia Diana Bonus, care mut\u0103 cardul din portofel \u00een buzunarul digital al fiec\u0103rui client. Am p\u0103strat ceea ce oamenii apreciaz\u0103 deja, beneficiile concrete la cump\u0103r\u0103turi, \u0219i am ad\u0103ugat simplitatea pe care o cere prezentul. La 35 de ani, nu schimb\u0103m direc\u021bia, ci o acceler\u0103m\u201d<\/em> a declarat<strong> Adina Cr\u0103ciunescu<\/strong>, <strong>Managing Partner<\/strong> al <strong>Grupul de companii DIANA.<\/strong><\/p>\n<p>Prin aceast\u0103 ini\u021biativ\u0103 tripl\u0103 \u2013 aniversare, rebranding \u0219i lansarea aplica\u021biei <strong>Diana Bonus<\/strong> \u2013 compania \u00ee\u0219i consolideaz\u0103 pozi\u021bionarea de retailer de proximitate adaptat nevoilor actuale ale consumatorilor, investind constant \u00een solu\u021bii care aduc valoare concret\u0103 \u00een experien\u021ba de cump\u0103rare.<\/p>\n<h3>Despre Diana Supermarket<\/h3>\n<p><strong>Diana Supermarket<\/strong> (anterior cunoscut\u0103 drept <strong><em>Magazine DIANA<\/em><\/strong>) este o re\u021bea rom\u00e2neasc\u0103 de retail alimentar, fondat\u0103 \u00een 1991 la R\u00e2mnicu V\u00e2lcea. Cu peste <strong>35 de ani de tradi\u021bie<\/strong>, compania este orientat\u0103 c\u0103tre produse accesibile \u0219i relevante pentru consumul zilnic \u0219i \u00ee\u0219i men\u021bine angajamentul de a oferi o experien\u021b\u0103 de cump\u0103rare simpl\u0103, eficient\u0103 \u0219i apropiat\u0103 de comunitate.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56558\" src=\"https:\/\/www.impactreal.ro\/wp-content\/uploads\/2026\/04\/Campanie-Diana-Bonus-scaled.jpg\" alt width=\"1811\" height=\"2560\"><\/p>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.impactreal.ro\/2026\/04\/30\/la-35-de-ani-diana-supermarket-se-reinventeaza-rebranding-amplu-si-lansarea-aplicatiei-diana-bonus\/&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.impactreal.ro\/wp-content\/uploads\/2026\/04\/Diana-Supermarket-Centru-e1777565286797.jpeg&#8221;] 30 aprilie 2026Adi GeorgescuSpecial Diana Supermarket aniverseaz\u0103 35 de ani de activitate printr-o tripl\u0103 transformare: un proces amplu de rebranding, care aduce o identitate vizual\u0103 mai modern\u0103, actualizarea denumirii re\u021belei \u2013 din Magazine DIANA \u00een Diana Supermarket \u2013 \u0219i lansarea aplica\u021biei mobile Diana Bonus, prima experien\u021b\u0103 100% digital\u0103 a programului de fidelitate. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[226,212],"class_list":["post-1911296","post","type-post","status-publish","format-standard","hentry","category-romania","tag-crawlmanager","tag-impactreal-ro"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1911296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1911296"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1911296\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1911296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1911296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1911296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}