{"id":1911029,"date":"2026-04-30T00:00:00","date_gmt":"2026-04-29T21:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1911029"},"modified":"2026-04-30T00:00:00","modified_gmt":"2026-04-29T21:00:00","slug":"wonderland-160","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1911029","title":{"rendered":"Wonderland"},"content":{"rendered":"
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\n\t\t\tWonderland<\/span>
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\n\t\t\tBARBARA STURM THINKS YOU SHOULD JOIN THE PEPTIDE BUZZ<\/span>
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The hottest topic in skincare and wellness right now isn\u2019t a new version of yoga, a green powder concoction, or a massage tool. Rather, it\u2019s short chains of amino acids ready to collagen-maxx your skin. Wondering if the hype around peptides is real? We asked Dr Barbara Sturm.<\/h3>\n
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\"Barbara
Via @charlysturm<\/figcaption><\/figure>\n<\/div>\n

Being really into skincare is a blessing in disguise. Sure, there\u2019s the great skin, but also a heightened need to try every single budding ingredient that slowly creeps into the industry. The promises I gravitate towards: glow, toning, and the oh-so-timid collagen stimulation. It\u2019s a constant cycle: a new, beautifully packaged product lands on my desk, I add it to my routine for a couple of weeks, give my verdict \u2013 but even when I enjoy it, chances are I\u2019ll go back to the same routine I\u2019ve had for years. There\u2019s joy in trying out different formulations, sure, but also in knowing, almost ten years into my skincare-obsessive journey, what works for me and what doesn\u2019t. I\u2019m committed to my heroes. Which takes me to asking, when was the last time a single ingredient genuinely disrupted the conversation?\u00a0<\/p>\n

A great temperature check that a new beauty invention has burst the bubble is when colleagues from different desks approach me to ask about a topic uninvited \u2013 I haven\u2019t quizzed them about their skincare routines or whether they\u2019re applying the right amount of suncream. Suddenly, it feels like we\u2019ve slipped back into the early days of hyaluronic acid fever. Everybody\u2019s talking about peptides.<\/p>\n

Peptides aren\u2019t necessarily a new ingredient, but over the past two years they\u2019ve invaded the cultural lexicon and become an industry-wide buzzword. The name slowly started taking over product labels, but the question still lingered: should I be opening space in my very concise routine for a peptide serum?<\/p>\n

It was the moment Dr Barbara Sturm<\/a> said so that I knew the time was right. As the celebrity favourite, anti-inflammatory mastermind and beauty mogul introduces her first peptide-based serum to her stellar skincare line, she sits down with Wonderland<\/em> to unpack the moment.<\/p>\n

\"Barbara<\/figure>\n

Peptides are such a buzzword right now. I\u2019d love if you could give us a rundown of this product, and what the ingredient is all about.<\/strong>
This serum could also be called the collagen serum. Collagen, for example, is a very large molecule, and it\u2019s hard to even ingest, let alone bring something collagen-similar through the skin and skin barrier. It\u2019s almost impossible. But I get asked so often about collagen. You know, \u201cwhat do we take? The powder? What do we do with our collagen?\u201d Because obviously, in our 20s, when we start ageing, collagen production goes down, elastin production goes down, and then the structures of the skin [change]. And, you know, the sagging starts, and you get your nasolabial folds, and you get your cheeks coming low\u2026 all the things you don\u2019t like.<\/p>\n

But it starts basically when you\u2019re 20 years old. And we started developing this serum years ago because, you know, I\u2019m also big in the biohacking, longevity field. I\u2019m talking years ago. Now these terms really bore me. Longevity bores me. Biohacking bores me.<\/p>\n

And why is that?<\/strong>
It\u2019s so oversaturated, it\u2019s cheesy. Everybody\u2019s an expert, everybody has something to say. It just became very mainstream, and I\u2019m not good with mainstream anyway. But my background is orthopaedic science, and in my work as a doctor in orthopaedics, we were taking and using methods like exosomes, telomerase activators, you know, your own blood anti-inflammatory proteins, to protect your joints and heal your joints.<\/p>\n

So if we looked at what\u2019s out there, it\u2019s exosomes, we have Exoso-metic, we were the first skincare brand to use exosomes. We have the hyaluronic serum. We have the telomerase activation ingredients. And we should have a Peptide Serum where we really focus on creating or putting together the peptides that really focus on collagen production.<\/p>\n

Peptides are chains of amino acids, and they\u2019re also quite large. So it\u2019s not that the peptides go through the skin, but the peptides start signalling chains on the surface of the skin. So as soon as the peptides hit your skin, it starts a cascade of information going down into deeper layers of the skin. And this is where we produce the collagen and the elastin.<\/p>\n

And we found a bunch of peptides that go together super, super well. And what we added to the serum as well \u2013 we added peptides and amino acids that create a medium for these peptides to work, you know, in the best possible way. So it\u2019s not just the peptides, but also amino acids that help to promote these peptides to work super well.<\/p>\n

And then we added OxyPeptide-3, which helps relax the fibres of the muscles on the surface to have a Botox-like effect. I don\u2019t know if you noticed that, that you kind of feel a little more, you know, ironed.<\/p>\n

I definitely did.<\/strong>
And when you start using it, it\u2019s not that you see a difference in like two seconds. It makes sense that those peptides go to work and create basically the effect in the long term, because you have to see these peptides \u2013 I always compare it with your personal trainer for collagen. Or I like the comparison with the hamster who stores the nuts for the winter in their cheeks, you know, or like a bank for collagen. And we did the clinical testing that basically says that elastin production is up 90% and collagen production up 63%, so it really does work.<\/p>\n

It\u2019s really important to me that these [products] actually work. And when you create a Peptide Serum, when you put all these peptides together, they\u2019re like little kindergarten children. They\u2019re doing so much mess and creating so much drama that these peptides react, and then the serum isn\u2019t stable.<\/p>\n

So we had so much delay because the serum just wouldn\u2019t stay stable. But I wanted all these peptides in, so we had to redo it and wait, and redo it and wait. So that\u2019s why it took us a while to bring this serum to the market. But now it\u2019s, I mean, it\u2019s probably the best you can find in terms of quality, composition, what peptides are in there, obviously also from the hydration level, because it also needs to feel like a serum that not only has these peptides, but from the formulation gives you the plumpness and the hydration and the lipids you need.<\/p>\n

So I think it has it all, and that\u2019s why I love the serum. And for me, this is like a hero product already because it\u2019s just so well done.<\/p>\n

\"Barbara<\/figure>\n

Why do you think it took the industry so long to really spotlight peptides, and why does it feel like the conversation is everywhere right now?<\/strong>
Because, as I said, you know, there\u2019s so much out there on social media, and everybody is talking about peptides to inject in your system, and oh, we need the peptides for this and the peptides for that. I did all this years ago. And, you know, I think it\u2019s just like a hype. Like exosomes is a hype now, but wasn\u2019t four or five years ago when I created it. Now, we probably would have been way faster with the serum, but I want to say quality matters over the buzz.<\/p>\n

So I really only do the things that are effective. And these serums are not equally formulated. There\u2019s so many products out there where it says, oh, peptides, peptides, and then there\u2019s so little in there, you know. It doesn\u2019t make sense either.<\/p>\n

And who would you recommend this product to? Does it slot into a general skincare routine, or is it more targeted?<\/strong>
Everyone. Obviously, women or men in hormonal changes, you know, women in menopause, they would harshly see the decrease in collagen. You know, all of a sudden everything hangs and gets bigger. It\u2019s like a dramatic change. They will want to run for it in two seconds. You know, when you\u2019re younger, in your 20s, you think, oh, maybe I don\u2019t need it, but it\u2019s a great prevention product. So I think everybody should have that product. It\u2019s not limited to a certain age group.<\/p>\n

I\u2019m also curious to zoom out a bit \u2013 when it comes to health more broadly, what does that look like for you right now? Beyond the buzzwords, what actually matters in your day-to-day?<\/strong><\/p>\n

It\u2019s oversaturated. And I also think you need to have street smartness to find the right things for you. And, you know, when I was younger, I was just travelling, sitting in the office\u2026 you forget a little bit about your own self-care. So when I turned 50, I moved to Switzerland and I added nature into my life on a daily basis. Nature in combination with sports, hiking, skiing, whatever it is. We have sun every day, we live in a very happy, healing place.<\/p>\n

That was one thing for me, to really bring back sports and nature into my life. But then also, since I was 16, I eat a super healthy diet. I really believe what we put inside and outside of your body makes the difference in everything. And I\u2019m also talking about your clothing. You know, if you wear synthetic clothing all day long, wear cotton T-shirts. You know, we should really think about what we sleep in, what we breathe, what we eat. You know, do we wrap stuff in plastic, in aluminium foil? What touches our body from the inside and out.<\/p>\n

And then obviously, you need to have a good sleep attitude and hygiene. So I don\u2019t drink, I don\u2019t smoke, I go to bed early. Obviously, there are social events where I go, but I\u2019m not staying until 1am. I leave at 11pm. And, you know, I\u2019m living in a really supportive, beautiful, loving community that I never saw anywhere in the world. These things matter to me.<\/p>\n

Obviously I do yoga, Pilates, breathing, red light, PMF, I do oxygen, I do hydrogen. Obviously all these things as well. I have a healthy way of supplementation. I do like a lifestyle that is healthy and maintainable, without feeling exhausted from health.<\/p>\n

Words \u2013 Sofia Ferreira<\/p>\n<\/div>\n<\/section>\n

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\n\t\t\t\t30 April 2026\t\t\t<\/div>\n
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Beauty<\/a><\/div>\n<\/p><\/div>\n
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\n\t\t\t\tDid Kacey Musgraves crash her own lookalike contest (and lose)?\u00a0<\/span> <\/span><\/a>\t\t\t<\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Wonderland BARBARA STURM THINKS YOU SHOULD JOIN THE PEPTIDE BUZZ The hottest topic in skincare and wellness right now isn\u2019t a new version of yoga, a green powder concoction, or a massage tool. Rather, it\u2019s short chains of amino acids ready to collagen-maxx your skin. Wondering if the hype around peptides is real? We asked […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,257],"class_list":["post-1911029","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-wonderlandmagazine-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1911029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1911029"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1911029\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1911029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1911029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1911029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}