{"id":1910674,"date":"2026-04-30T12:50:54","date_gmt":"2026-04-30T09:50:54","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1910674"},"modified":"2026-04-30T12:50:54","modified_gmt":"2026-04-30T09:50:54","slug":"how-jonah-evarts-built-a-booktok-following-and-a-writing-career","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1910674","title":{"rendered":"How Jonah Evarts built a BookTok following and a writing career"},"content":{"rendered":"

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Home<\/a>><\/span>Life<\/a>><\/span>Digital Culture<\/a><\/div>\n<\/section>\n<\/div>\n<\/div>\n

How Jonah Evarts built a BookTok following and a writing career<\/h1>\n
He was “just some guy talking about books” on TikTok. Now, he’s a self-published author.<\/div>\n
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\n \u00a0By\u00a0<\/p>\n
Samantha Mangino<\/a><\/p>\n
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\"portrait<\/p>\n
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Samantha Mangino<\/div>\n
Shopping Reporter<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n Boston-based Shopping Reporter, Samantha Mangino, covers all things tech at Mashable, rounding up the best products and deals. She\u2019s covered commerce for three years, spending extensive time testing and reviewing all things home, including couches, steam irons, and washing machines. She thoroughly vets products and internet trends, finding out if those cozy gamer chairs are really as comfortable as TikTok claims.\n <\/div>\n

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Credit: Ian Moore\/Mashable\/Adobe Stock<\/span><\/div>\n<\/div>\n
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In his own words, Jonah Evarts is “just some guy that talks about books on the internet.” But with more than 158,000 followers on TikTok<\/a>, the Kansas-based creator has built a devoted audience around his love of reading, especially high fantasy. Since 2023, Evarts has transformed that passion into a full-time career, landing a spot on the reality competition series Destination X<\/em> and publishing his debut novel, Reaper’s Bend<\/em>.<\/p>\n

The return of BookCon<\/a> after a six-year hiatus offered a rare chance for the online BookTok community to connect in person. We caught up with Evarts at BookCon 2026 to talk about turning a hobby into a career, choosing the independent publishing route, and what’s next for his growing platform.<\/p>\n

SEE ALSO:<\/span>You wrote a book! Now make a viral TikTok about it.<\/span><\/a><\/div>\n
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\"Jonah<\/div>\n
We sat down with <\/span>Credit: Ian Moore\/Mashable\/Adobe Stock<\/span><\/div>\n<\/div>\n

Mashable: When did you start your BookTok account?<\/h3>\n

Jonah Evarts:<\/strong> I started my BookTok account about three years ago, and I think I’d been posting for a couple of months before I really started even having anybody see my videos, which was crazy. And now, three years later, it’s my job, which is crazy. <\/p>\n

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Are you doing it full-time now?<\/h3>\n

I’ve been doing it full-time for a year and a half, which feels really weird. Sometimes I wake up, and I’m like, “What am I gonna do for work? Oh, I’m gonna read a book.”<\/p>\n

How has it felt turning this passion for books into a career in content?<\/h3>\n

It happened so organically for me. When I first started posting, it was just for fun. None of my friends back home read, so I needed to put this energy somewhere, and I started making videos. I almost immediately started building a huge community of people who were also interested in the books I read. It just feels so strange to think that so many people like the same thing as me.<\/p>\n

Has your relationship to reading changed since becoming a creator?<\/h3>\n

A little, sadly. At different times throughout the past three years, it’s felt like I have to read this [book], because that’s what’s going to get views even if it’s not what I’m in the mood for. I’ve had to grapple with that. I don’t want to just read books because they’re gonna get views. I think people can tell if I’m not super passionate or excited about a book. So I try to mood-read as much as possible. But sometimes people really want me to talk about a book, and it’s hard not to get carried away with the crowd.<\/p>\n

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You’re also a writer and an author, too. Was writing always a part of your content, or did you bring it in later?<\/h3>\n

I kept it hidden from everyone. None of my followers knew that I was a writer until I was already done with my book. So when I made a post saying, “I wrote this book, and it’s coming out later this year,” the general reaction was like, “Wait, what, you write books?”<\/p>\n

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@jonahevarts<\/a> <\/p>\n

WE RIDE AT DAWN #booktok<\/a> #fantasybooktok<\/a> #indiebooktok<\/a> <\/p>\n

\u266c original sound – Jonah Evarts \ud83d\udcda<\/a> <\/section>\n<\/blockquote>\n