{"id":1910299,"date":"2026-04-30T10:07:00","date_gmt":"2026-04-30T07:07:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1910299"},"modified":"2026-04-30T10:07:00","modified_gmt":"2026-04-30T07:07:00","slug":"what-matthieu-blazy-gets-so-right","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1910299","title":{"rendered":"What Matthieu Blazy gets so right"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-225-2030-1353\/azure\/dazed-prod\/1440\/4\/1444198.jpg&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/fashion\/article\/70172\/1\/what-matthieu-blazy-is-getting-so-right-chanel-cruise-2026\" data-article-id=\"70172\">\n<header class=\"article-header has-portrait-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.68\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Chanel Cruise 2026\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/1280\/azure\/dazed-prod\/1440\/4\/1444198.jpg\" width=\"2030\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">Courtesy of Chanel<\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-04-30T10:07:00+00:00\" class=\"timestamp\" title=\"30 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"30\">30,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - fashion\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/review\">review<\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/review\">review<\/a><\/div>\n<h1 class=\"title\"><span>What Matthieu Blazy gets <span class=\"nowrap\">so right<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>At the designer\u2019s debut cruise show for Chanel, he continues to toe impossible balances \u2013 with apparent, <span class=\"nowrap\">inexplicable ease<\/span><\/h2>\n<\/div>\n<p><time datetime=\"2026-04-30T10:07:00+00:00\" class=\"timestamp\" title=\"30 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"30\">30,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-04-30T10:07:00+00:00\" class=\"timestamp\" title=\"30 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"30\">30,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/TedStansfield\">Ted Stansfield<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-41-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Chanel Cruise 2026<\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36980\/0\/chanel-cruise-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Chanel Cruise 2026\" class=\"img\" height=\"1353\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-218-2030-1353\/azure\/dazed-prod\/1440\/4\/1444145.jpg\" width=\"2030\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36980\/1\/chanel-cruise-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Chanel Cruise 2026\" class=\"img\" height=\"1353\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-263-2030-1353\/azure\/dazed-prod\/1440\/4\/1444147.jpg\" width=\"2030\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36980\/2\/chanel-cruise-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Chanel Cruise 2026\" class=\"img\" height=\"1353\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-248-2030-1353\/azure\/dazed-prod\/1440\/4\/1444149.jpg\" width=\"2030\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36980\/3\/chanel-cruise-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Chanel Cruise 2026\" class=\"img\" height=\"1353\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-270-2030-1353\/azure\/dazed-prod\/1440\/4\/1444151.jpg\" width=\"2030\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36980\/4\/chanel-cruise-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Chanel Cruise 2026\" class=\"img\" height=\"1353\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-248-2030-1353\/azure\/dazed-prod\/1440\/4\/1444153.jpg\" width=\"2030\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36980\/5\/chanel-cruise-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Chanel Cruise 2026\" class=\"img\" height=\"1353\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-278-2030-1353\/azure\/dazed-prod\/1440\/4\/1444155.jpg\" width=\"2030\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 41 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p>Sometimes it takes a couple of seasons for a designer to find their feet at a new house, but <a href=\"https:\/\/www.dazeddigital.com\/tag\/matthieu-blazy\">Matthieu Blazy<\/a> was right out of the gate at <a href=\"https:\/\/www.dazeddigital.com\/tag\/chanel\">Chanel<\/a>. He\u2019s made it look easy \u2013 effortless, even \u2013 like it\u2019s something he was born to do. He\u2019s effectively set a new benchmark for a debut year at a house, one that other designers can only aspire to match.<\/p>\n<p>He\u2019s also pulling off something genuinely difficult (besides carrying the creative weight of a \u00a328 billion brand on his shoulders, of course). He\u2019s managing to respect a house with a formidable history while still allowing himself to have fun. He\u2019s being innovative (a near-impossible feat, or at least a rare one in today\u2019s industry), and creating work that feels truly joyful and uplifting, without being tone deaf to the current state of the world. Part of this has to do with his posture, which isn\u2019t laden with irony like some of his contemporaries, but instead carries a degree of earnestness; he\u2019s sincere without being cloying, creating beautiful clothes that inspire, yes, that word again, joy.<\/p>\n<p>Another thing I love about Blazy is how much he clearly loves women. In an epidemic of male designers holding fashion\u2019s top positions, he approaches his collections with a sense of care and respect, not treating women as canvases for his own grand artistic statements, but designing with their comfort and lifestyles in mind \u2013 much like Coco Chanel. His casting reflects this: models of varying ages and, to an extent, sizes (not all skeletal, at least \u2013 another rarity in today\u2019s industry) appear on his runways. Speaking to Dazed after the show, director and friend of the house, Sofia Coppola, put it simply: \u201cMatthieu loves women and I love how he shows that.\u201d<\/p>\n<p>That attitude carries through behind the scenes. At the afterparty, a model from the show in Biarritz said that beforehand, Blazy had been checking in on everyone, making sure they were OK, encouraging them to enjoy the runway. You could feel that energy \u2013 the warmth, the looseness \u2013 on the catwalk. It clearly comes from the top. Someone else who worked on the show said, on the flight back to London, that it was the nicest team she\u2019d ever worked with.<\/p>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p>But enough of that. Onto the clothes.<\/p>\n<p>Blazy\u2019s first Chanel Cruise show, the reason for this article, took place in Biarritz, a bougie beach resort in the south of France near the Spanish border. The choice was significant: it\u2019s where Coco Chanel opened her first couture house, a site the brand is now in the process of acquiring and restoring. The setting fed directly into the collection. Seaside tropes ran throughout \u2013 shell details, coral patterns, beachwear silhouettes, beaded flap bags embroidered with fish. Two closing looks offered Blazy\u2019s take on the mermaid. Naturally, it was an all-star cast, with our favourite runway girls hitting the catwalk: Alex, Anok, Awar, Bhavitha, Mona, <em>et al<\/em>, while Chanel muses and ambassadors Nicole Kidman, A$AP Rocky, Michaela Coel, and Tilda Swinton sat front row.<\/p>\n<p>Up close the next day, the craftsmanship landed harder. Tiny beaded chillies on the lapel of a silk blouse. A dress lining, revealed through a lattice of knotted fabric, printed with newspaper cuttings about Chanel\u2019s Biarritz house from 1915. Shells crocheted and appliqu\u00e9d onto hems. I could go on.<\/p>\n<p>Chanel could easily veer into pretension \u2013 and it would have every right to \u2013 but Blazy sidesteps that. You see it in the soundtracks: Lady Gaga at his last show; Kylie Minogue at this one, spliced with soundbites from Leonardo DiCaprio in <em>The Beach<\/em>, and again at the afterparty, where A$AP Rocky\u2019s performance was followed by a DJ who delivered an assortment of crowd-pleasers from ABBA, Queen, and Florence and the Machine. It had the joy of a wedding or a blow-out birthday bash.<\/p>\n<p>For all its position at the top of the luxury hierarchy, and its eye-watering prices, this version of Chanel feels unusually open. As open as a brand like this can be, anyway. And it\u2019s paying off already \u2013 a<span>ccording to Lyst\u2019s <\/span><span>quarterly rankings, Chanel<\/span><span>\u00a0is officially the hottest fashion brand in the world right now.<\/span><\/p>\n<p>A wise man (my boss) told me recently that fashion is Europe\u2019s Hollywood, and I\u2019ve been thinking about it ever since. If that\u2019s true, then Chanel under Blazy has the popular appeal of a major studio blockbuster, with the creative sensibility of niche arthouse flick. Another impossible balance that he\u2019s pulling off with apparent ease.<\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<footer class=\"article-footer\">\n<div class=\"wrapper\">\n<div class=\"article-series\">\n<h4 class=\"heading\">More on these topics<\/h4>\n<\/div>\n<div class=\"article-series\"><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/review\">review<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/chanel\">Chanel<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/matthieu-blazy\">Matthieu Blazy<\/a><\/div>\n<\/div>\n<\/footer>\n<div class=\"grid\">\n<div class=\"lava-lamp\">\n<div class=\"lava-lamp-text-container\">\n<h3 class=\"lava-lamp-subheading\">Expand your creative community and connect with 15,000 creatives from around the world.<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"grid section-header\">\n<div class=\"section-header__link\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70172\/1\/fashion\"><\/p>\n<h2 class=\"section-header__title\">READ MORE<\/h2>\n<p><\/a><\/div>\n<\/div>\n<div class=\"grid tag-article-list\">\n<div class=\"swiper swiper-latest\">\n<div class=\"swiper-wrapper\">\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70167\/1\/the-devil-wears-prada-2-review-fashion-redundancy-ozempic-ai-billionaires\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"The Devil Wears Prada 2\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/161-53-1999-1330\/azure\/dazed-prod\/1440\/4\/1444183.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">The Devil Wears Prada 2 is depressingly accurate<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70168\/1\/amomento-shanghai-fashion-week-aw26-fw26-the-worlds-first-korean-heritage-house\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Amomento AW26\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/299-1238-1365-908\/azure\/dazed-prod\/1440\/4\/1444228.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Amomento wants to become the world\u2019s first Korean heritage house<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70154\/1\/the-devil-wears-prada-2-costume-designer-molly-rogers-interview-anna-wintour\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"The Devil Wears Prada 2\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-94-1667-1109\/azure\/dazed-prod\/1440\/4\/1444182.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">The devil doesn\u2019t wear Prada, she wears \u2018anything she fucking wants\u2019<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70164\/1\/chanel-cruise-resort-2026-matthieu-blazy-beach-please-biarritz\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Chanel Cruise 2026\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/440-240-1162-773\/azure\/dazed-prod\/1440\/4\/1444168.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Beach please! 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Around the World\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-327-1040-691\/azure\/dazed-prod\/1440\/3\/1443694.png\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Exclusive: New Balance and Lack of Guidance show football knows no borders <\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70140\/1\/saul-nash-royal-ballet-designs-weekly-fashion-news\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Saul Nash x The Royal Ballet x Wayne McGregor\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-392-1282-853\/azure\/dazed-prod\/1440\/4\/1444053.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Ballet continues to thrive thanks to Saul Nash\u2019s designs<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70141\/1\/new-corporate-chic-top-down-from-techno-fascists-palantir-chore-coat\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Palantir chore coat\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/356-0-1840-1224\/azure\/dazed-prod\/1440\/3\/1443955.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Techno-fascist fashion: Why Silicon Valley is moving into menswear<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70128\/1\/080-barcelona-fashion-week-highlights-nazzal-studio-dominnico-habey-club\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\">080 Barcelona Fashion<\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"MixCollage-23-Apr-2026-11-03-AM-1549\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-35-1914-1273\/azure\/dazed-prod\/1440\/3\/1443934.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">7 names to know from 080 Barcelona Fashion Week<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70103\/1\/going-field-mode-with-kellyn-wilson-oakley-field-gear-line-collection\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\">Oakley <\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Op5\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-279-1080-718\/azure\/dazed-prod\/1440\/3\/1443478.png\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Going \u2018field mode\u2019 with Kellyn Wilson<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70099\/1\/going-field-mode-with-emi-matsushima\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\">Oakley <\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"EM_OakleyDazedFieldLab-30\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-316-1987-1322\/azure\/dazed-prod\/1440\/3\/1443431.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Going \u2018field mode\u2019 with Emi Matsushima<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"newsletter-inline\" data-newsletter hidden>\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-41-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Chanel Cruise 2026<\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36980\/0\/chanel-cruise-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Chanel Cruise 2026\" class=\"img\" height=\"1353\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-218-2030-1353\/azure\/dazed-prod\/1440\/4\/1444145.jpg\" width=\"2030\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36980\/1\/chanel-cruise-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Chanel Cruise 2026\" class=\"img\" height=\"1353\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-263-2030-1353\/azure\/dazed-prod\/1440\/4\/1444147.jpg\" width=\"2030\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36980\/2\/chanel-cruise-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Chanel Cruise 2026\" class=\"img\" height=\"1353\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-248-2030-1353\/azure\/dazed-prod\/1440\/4\/1444149.jpg\" width=\"2030\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36980\/3\/chanel-cruise-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Chanel Cruise 2026\" class=\"img\" height=\"1353\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-270-2030-1353\/azure\/dazed-prod\/1440\/4\/1444151.jpg\" width=\"2030\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36980\/4\/chanel-cruise-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Chanel Cruise 2026\" class=\"img\" height=\"1353\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-248-2030-1353\/azure\/dazed-prod\/1440\/4\/1444153.jpg\" width=\"2030\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36980\/5\/chanel-cruise-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Chanel Cruise 2026\" class=\"img\" height=\"1353\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-278-2030-1353\/azure\/dazed-prod\/1440\/4\/1444155.jpg\" width=\"2030\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 41 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p>Sometimes it takes a couple of seasons for a designer to find their feet at a new house, but <a href=\"https:\/\/www.dazeddigital.com\/tag\/matthieu-blazy\">Matthieu Blazy<\/a> was right out of the gate at <a href=\"https:\/\/www.dazeddigital.com\/tag\/chanel\">Chanel<\/a>. He\u2019s made it look easy \u2013 effortless, even \u2013 like it\u2019s something he was born to do. He\u2019s effectively set a new benchmark for a debut year at a house, one that other designers can only aspire to match.<\/p>\n<p>He\u2019s also pulling off something genuinely difficult (besides carrying the creative weight of a \u00a328 billion brand on his shoulders, of course). He\u2019s managing to respect a house with a formidable history while still allowing himself to have fun. He\u2019s being innovative (a near-impossible feat, or at least a rare one in today\u2019s industry), and creating work that feels truly joyful and uplifting, without being tone deaf to the current state of the world. Part of this has to do with his posture, which isn\u2019t laden with irony like some of his contemporaries, but instead carries a degree of earnestness; he\u2019s sincere without being cloying, creating beautiful clothes that inspire, yes, that word again, joy.<\/p>\n<p>Another thing I love about Blazy is how much he clearly loves women. In an epidemic of male designers holding fashion\u2019s top positions, he approaches his collections with a sense of care and respect, not treating women as canvases for his own grand artistic statements, but designing with their comfort and lifestyles in mind \u2013 much like Coco Chanel. His casting reflects this: models of varying ages and, to an extent, sizes (not all skeletal, at least \u2013 another rarity in today\u2019s industry) appear on his runways. Speaking to Dazed after the show, director and friend of the house, Sofia Coppola, put it simply: \u201cMatthieu loves women and I love how he shows that.\u201d<\/p>\n<p>That attitude carries through behind the scenes. At the afterparty, a model from the show in Biarritz said that beforehand, Blazy had been checking in on everyone, making sure they were OK, encouraging them to enjoy the runway. You could feel that energy \u2013 the warmth, the looseness \u2013 on the catwalk. It clearly comes from the top. Someone else who worked on the show said, on the flight back to London, that it was the nicest team she\u2019d ever worked with.<\/p>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p>But enough of that. Onto the clothes.<\/p>\n<p>Blazy\u2019s first Chanel Cruise show, the reason for this article, took place in Biarritz, a bougie beach resort in the south of France near the Spanish border. The choice was significant: it\u2019s where Coco Chanel opened her first couture house, a site the brand is now in the process of acquiring and restoring. The setting fed directly into the collection. Seaside tropes ran throughout \u2013 shell details, coral patterns, beachwear silhouettes, beaded flap bags embroidered with fish. Two closing looks offered Blazy\u2019s take on the mermaid. Naturally, it was an all-star cast, with our favourite runway girls hitting the catwalk: Alex, Anok, Awar, Bhavitha, Mona, <em>et al<\/em>, while Chanel muses and ambassadors Nicole Kidman, A$AP Rocky, Michaela Coel, and Tilda Swinton sat front row.<\/p>\n<p>Up close the next day, the craftsmanship landed harder. Tiny beaded chillies on the lapel of a silk blouse. A dress lining, revealed through a lattice of knotted fabric, printed with newspaper cuttings about Chanel\u2019s Biarritz house from 1915. Shells crocheted and appliqu\u00e9d onto hems. I could go on.<\/p>\n<p>Chanel could easily veer into pretension \u2013 and it would have every right to \u2013 but Blazy sidesteps that. You see it in the soundtracks: Lady Gaga at his last show; Kylie Minogue at this one, spliced with soundbites from Leonardo DiCaprio in <em>The Beach<\/em>, and again at the afterparty, where A$AP Rocky\u2019s performance was followed by a DJ who delivered an assortment of crowd-pleasers from ABBA, Queen, and Florence and the Machine. It had the joy of a wedding or a blow-out birthday bash.<\/p>\n<p>For all its position at the top of the luxury hierarchy, and its eye-watering prices, this version of Chanel feels unusually open. As open as a brand like this can be, anyway. And it\u2019s paying off already \u2013 a<span>ccording to Lyst\u2019s <\/span><span>quarterly rankings, Chanel<\/span><span>\u00a0is officially the hottest fashion brand in the world right now.<\/span><\/p>\n<p>A wise man (my boss) told me recently that fashion is Europe\u2019s Hollywood, and I\u2019ve been thinking about it ever since. If that\u2019s true, then Chanel under Blazy has the popular appeal of a major studio blockbuster, with the creative sensibility of niche arthouse flick. Another impossible balance that he\u2019s pulling off with apparent ease.<\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/fashion\/article\/70172\/1\/what-matthieu-blazy-is-getting-so-right-chanel-cruise-2026&#8243;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-225-2030-1353\/azure\/dazed-prod\/1440\/4\/1444198.jpg&#8221;] Courtesy of Chanel April\u00a0 30,\u00a0 2026 Fashion \/ review Fashion \/ review What Matthieu Blazy gets so right At the designer\u2019s debut cruise show for Chanel, he continues to toe impossible balances \u2013 with apparent, inexplicable ease April\u00a0 30,\u00a0 2026 April\u00a0 30,\u00a0 2026 TextTed Stansfield Chanel Cruise 2026 Gallery \/ 41 images [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1910299","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1910299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1910299"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1910299\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1910299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1910299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1910299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}