{"id":1907156,"date":"2026-04-28T13:20:54","date_gmt":"2026-04-28T10:20:54","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1907156"},"modified":"2026-04-28T13:20:54","modified_gmt":"2026-04-28T10:20:54","slug":"xbox-boss-asha-sharma-hints-memory-costs-will-impact-pricing-and-availability-of-next-gen-project-helix-console","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1907156","title":{"rendered":"Xbox boss Asha Sharma hints memory costs &#8220;will impact&#8221; pricing and availability of next-gen Project Helix console"},"content":{"rendered":"<article class=\"article \" data-ads=\"true\" data-article-type=\"news\" data-article-group=\"news\" data-paywalled=\"false\" data-premium=\"false\" data-sponsored=\"false\" data-type=\"article\">\n<header class=\"article_header\" data-component=\"article-header\">\n<div class=\"breadcrumbs\">\n<nav class=\"nav_breadcrumbs\" data-component=\"nav-breadcrumbs\" aria-label=\"Breadcrumb\">\n<ul class=\"nav-links\">\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/\" data-active=\"false\"><br \/>\n                      Home<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/news\" data-active=\"false\"><br \/>\n                      News<br \/>\n                <\/a>\n            <\/li>\n<\/ul>\n<\/nav><\/div>\n<div class=\"headline_details\" id=\"main-content\">\n<h1 class=\"title\">Xbox boss Asha Sharma hints memory costs &#8220;will impact&#8221; pricing and availability of next-gen Project Helix console<\/h1>\n<p class=\"strapline\">&#8220;The world&#8217;s pretty dynamic.&#8221;<\/p>\n<\/p><\/div>\n<div class=\"headline_asset\">\n<figure class=\"headline_image_wrapper\">\n<p>        <img fetchpriority=\"high\" decoding=\"async\" class=\"headline_image\" src=\"https:\/\/assetsio.gnwcdn.com\/xbox-side-by-side.jpg?width=570&amp;quality=85&amp;format=jpg&amp;dpr=3&amp;auto=webp\" alt=\"Xbox logos new and old\" loading=\"eager\" data-uri=\"xbox-side-by-side.jpg\" data-lightbox width=\"570\" height=\"321\"><figcaption>\n          <span class=\"attribution\">Image credit: <cite>Eurogamer\/Xbox<\/cite><\/span><br \/>\n        <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"metadata\">\n<div class=\"avatar\">\n<p>    <img loading=\"lazy\" decoding=\"async\" alt=\"Fran Ruiz avatar\" src=\"https:\/\/assetsio.gnwcdn.com\/fran-j-ruiz-author.png?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 1\" width=\"180\" height=\"180\"><\/p>\n<p>  <img alt=\"Fran Ruiz avatar\" data-autosize=\"crop_lossy\" data-uri=\"fran-j-ruiz-author.png\" loading=\"lazy\" style=\"aspect-ratio: 1\" width=\"180\" height=\"180\">\n<\/div>\n<div class=\"text\">\n<div class=\"byline\">\n                  <span class=\"article_type\" data-slug=\"news\"><br \/>\n                    News<br \/>\n                  <\/span><\/p>\n<p><span class=\"by\">by<\/span> <span class=\"author\"><a href=\"https:\/\/www.eurogamer.net\/authors\/fran-ruiz\">Fran Ruiz<\/a><\/span>                    <span class=\"job_title\"><br \/>\n                      Contributor<br \/>\n                    <\/span>\n            <\/div>\n<div class=\"published_at\">\nPublished on <time datetime=\"2026-04-28T13:20:54+00:00\">April 28, 2026<\/time>              <\/div>\n<div class=\"comments\">\n      <a class=\"comments__link comments-bubble\" href=\"https:\/\/www.eurogamer.net\/xbox-boss-on-project-helix-pricing-and-availability?view=comments\" rel=\"nofollow\"><br \/>\n          28 comments<br \/>\n      <\/a>\n    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>Following last week&#8217;s flurry of Xbox news &#8211; which included word that new Xbox boss Asha Sharma <a href=\"https:\/\/www.eurogamer.net\/xbox-boss-asha-sharma-hasnt-decided-exclusive-games\">hasn&#8217;t yet ruled out the return of exclusive games<\/a> &#8211; Sharma has been discussing the ongoing <a href=\"https:\/\/www.eurogamer.net\/steam-controller-release-date\">RAM crisis<\/a>, acknowledging that memory shortages could lead to a price bump and limited stock where its next-gen console, Project Helix, is concerned.<\/p>\n<p>During a recent interview with Stephen Totilo&#8217;s <a href=\"https:\/\/www.gamefile.news\/p\/interview-transcript-asha-sharma-matt-booty\">Game File<\/a> (hat tip to <a href=\"https:\/\/www.gamedeveloper.com\/business\/xbox-boss-memory-crisis-could-impact-next-gen-hardware-availability-and-pricing\">Game Developer<\/a>), Sharma was asked if memory shortages would affect the &#8220;timeline&#8221; of Xbox&#8217;s next-generation machine. &#8220;Memory costs will impact pricing, will impact availability,&#8221; she replied. &#8220;As we think about being where the world plays, we will take that into consideration. So we&#8217;re not ready to share a launch timeline right now. The world&#8217;s pretty dynamic.&#8221;<\/p>\n<p>Already, the AI-driven RAM crisis has seen Valve <a href=\"https:\/\/www.eurogamer.net\/valve-admits-its-steam-machine-and-steam-frame-will-be-delayed-due-to-ram-and-storage-price-surges\">adjust its release window for the new Steam Machine and Steam Frame<\/a>, while recent reports suggest <a href=\"https:\/\/www.eurogamer.net\/sony-reportedly-mulling-ps6-delay-while-nintendo-eyes-switch-2-price-hike\">Sony has also been forced to revise its next-gen plans<\/a>. Current <a href=\"https:\/\/wccftech.com\/roundup\/memory-crisis\/\">predictions<\/a> estimate the memory shortages are likely to continue until late 2027 or early 2028. For now, Sharma is playing things safe, telling Totilo she&#8217;s currently focused on &#8220;what&#8217;s in our control&#8221;.<\/p>\n<p>Xbox is going through many changes very fast following Sharma&#8217;s arrival. In just the last few weeks, the company has <a href=\"https:\/\/www.eurogamer.net\/xbox-unveils-new-logo\">unveiled a new logo<\/a> and <a href=\"https:\/\/www.eurogamer.net\/xbox-drops-game-pass-prices-call-of-duty-exits-day-one\">announced a price cut for Game Pass<\/a>. Whether this new shift will pay off remains to be seen, hopefully sooner rather than later.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"preferred-source\" data-component=\"preferred-source\">\nLove Eurogamer.net? Make us a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/www.eurogamer.net\">Preferred Source on Google<\/a> and catch more of our coverage in your feeds.  <\/div>\n<\/article>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>Following last week&#8217;s flurry of Xbox news &#8211; which included word that new Xbox boss Asha Sharma <a href=\"https:\/\/www.eurogamer.net\/xbox-boss-asha-sharma-hasnt-decided-exclusive-games\">hasn&#8217;t yet ruled out the return of exclusive games<\/a> &#8211; Sharma has been discussing the ongoing <a href=\"https:\/\/www.eurogamer.net\/steam-controller-release-date\">RAM crisis<\/a>, acknowledging that memory shortages could lead to a price bump and limited stock where its next-gen console, Project Helix, is concerned.<\/p>\n<p>During a recent interview with Stephen Totilo&#8217;s <a href=\"https:\/\/www.gamefile.news\/p\/interview-transcript-asha-sharma-matt-booty\">Game File<\/a> (hat tip to <a href=\"https:\/\/www.gamedeveloper.com\/business\/xbox-boss-memory-crisis-could-impact-next-gen-hardware-availability-and-pricing\">Game Developer<\/a>), Sharma was asked if memory shortages would affect the &#8220;timeline&#8221; of Xbox&#8217;s next-generation machine. &#8220;Memory costs will impact pricing, will impact availability,&#8221; she replied. &#8220;As we think about being where the world plays, we will take that into consideration. So we&#8217;re not ready to share a launch timeline right now. The world&#8217;s pretty dynamic.&#8221;<\/p>\n<p>Already, the AI-driven RAM crisis has seen Valve <a href=\"https:\/\/www.eurogamer.net\/valve-admits-its-steam-machine-and-steam-frame-will-be-delayed-due-to-ram-and-storage-price-surges\">adjust its release window for the new Steam Machine and Steam Frame<\/a>, while recent reports suggest <a href=\"https:\/\/www.eurogamer.net\/sony-reportedly-mulling-ps6-delay-while-nintendo-eyes-switch-2-price-hike\">Sony has also been forced to revise its next-gen plans<\/a>. Current <a href=\"https:\/\/wccftech.com\/roundup\/memory-crisis\/\">predictions<\/a> estimate the memory shortages are likely to continue until late 2027 or early 2028. For now, Sharma is playing things safe, telling Totilo she&#8217;s currently focused on &#8220;what&#8217;s in our control&#8221;.<\/p>\n<p>Xbox is going through many changes very fast following Sharma&#8217;s arrival. In just the last few weeks, the company has <a href=\"https:\/\/www.eurogamer.net\/xbox-unveils-new-logo\">unveiled a new logo<\/a> and <a href=\"https:\/\/www.eurogamer.net\/xbox-drops-game-pass-prices-call-of-duty-exits-day-one\">announced a price cut for Game Pass<\/a>. Whether this new shift will pay off remains to be seen, hopefully sooner rather than later.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Home News Xbox boss Asha Sharma hints memory costs &#8220;will impact&#8221; pricing and availability of next-gen Project Helix console &#8220;The world&#8217;s pretty dynamic.&#8221; Image credit: Eurogamer\/Xbox News by Fran Ruiz Contributor Published on April 28, 2026 28 comments Following last week&#8217;s flurry of Xbox news &#8211; which included word that new Xbox boss Asha Sharma [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,253],"class_list":["post-1907156","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-eurogamer-net"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1907156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1907156"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1907156\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1907156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1907156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1907156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}