{"id":1906221,"date":"2026-04-27T09:17:39","date_gmt":"2026-04-27T06:17:39","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1906221"},"modified":"2026-04-27T09:17:39","modified_gmt":"2026-04-27T06:17:39","slug":"ja-morant-officially-unveils-the-nike-ja-4-in-five-bold-colorways","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1906221","title":{"rendered":"Ja Morant Officially Unveils the Nike Ja 4 in Five Bold Colorways"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;]<\/p>\n<div class=\"col-post-body col\">\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Footwear\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time class=\"timeago\" datetime=\"2026-04-27T09:17:39Z\">19 Hrs ago<\/time><\/p><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li>\n<p>                <span class=\"hype-count grey\"><br \/>\n             3.8K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n                                                                                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<\/li>\n<li>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"brand-sidebar-widget d-none d-lg-block\">\n<h6>In this Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" data-images='[{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-001.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-001.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-001.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-001.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-001.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/04\/27\/ja-morant-nike-ja-4-revealed-first-look-001.jpg\",\"alt\":\"Ja Morant Nike Ja 4 Revealed First Look Release info memphis grizzlies\",\"width\":1400,\"height\":933,\"credit\":\"Ja Morant\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}},{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-002.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-002.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-002.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-002.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-002.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/04\/27\/ja-morant-nike-ja-4-revealed-first-look-002.jpg\",\"alt\":\"Ja Morant Nike Ja 4 Revealed First Look Release info memphis grizzlies\",\"width\":1400,\"height\":933,\"credit\":\"Ja Morant\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}},{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-003.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-003.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-003.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-003.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-003.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/04\/27\/ja-morant-nike-ja-4-revealed-first-look-003.jpg\",\"alt\":\"Ja Morant Nike Ja 4 Revealed First Look Release info memphis grizzlies\",\"width\":1400,\"height\":933,\"credit\":\"Ja Morant\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}},{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-004.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-004.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-004.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-004.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-004.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/04\/27\/ja-morant-nike-ja-4-revealed-first-look-004.jpg\",\"alt\":\"Ja Morant Nike Ja 4 Revealed First Look Release info memphis grizzlies\",\"width\":1400,\"height\":933,\"credit\":\"Ja Morant\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-001.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Ja Morant Nike Ja 4 Revealed First Look Release info memphis grizzlies\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">1 of 4<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Ja Morant<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"2\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-002.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Ja Morant Nike Ja 4 Revealed First Look Release info memphis grizzlies\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">2 of 4<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Ja Morant<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"3\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-003.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Ja Morant Nike Ja 4 Revealed First Look Release info memphis grizzlies\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">3 of 4<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Ja Morant<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"4\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-004.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Ja Morant Nike Ja 4 Revealed First Look Release info memphis grizzlies\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">4 of 4<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit \">Ja Morant<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Footwear<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time class=\"timeago\" datetime=\"2026-04-27T09:17:39Z\">19 Hrs ago<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             3.8K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Memphis Grizzlies point guard Ja Morant bypassed traditional press releases to personally unveil his fourth signature shoe, the Nike Ja 4, via his social media accounts<\/li>\n<li>The new silhouette features a streamlined, soccer boot-inspired design with a textured upper, an inverted Swoosh, and a cleverly integrated \u201cJA\u201d logo<\/li>\n<li>Morant previewed five distinct initial colorways, showcasing a variety of bold, high-contrast palettes<\/li>\n<\/ul>\n<p>Tired of early internet leaks ruining the surprise, Ja Morant has decided to take control of his own sneaker narrative. The Memphis Grizzlies superstar recently took to Instagram and X (formerly Twitter) to officially unveil his fourth signature basketball shoe, the Nike Ja 4. Bypassing a traditional glossy press release from the Swoosh, the point guard shared a series of close-up shots and a lineup of five vibrant colorways, giving fans a comprehensive first look at the highly anticipated performance silhouette.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"footwear\",\"nike\",\"ja-morant\",\"nike-ja-4\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6711211,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>A noticeable departure from the heavily branded Ja 3, the new Nike Ja 4 adopts a sleeker, more streamlined aesthetic that many fans quickly compared to a modern soccer boot. The shoe features a one-piece, diamond-patterned textured upper and an inverted Swoosh aggressively positioned toward the heel. Adding a clever personalized touch, the midfoot reinforcement seamlessly spells out the player\u2019s initials, pairing a jeweled Swoosh for the \u201cJ\u201d with an \u201cA\u201d built directly into the side paneling.\n<\/p>\n<p>Morant\u2019s social media dump highlighted five distinct, eye-catching colorways, including a navy base with soft green accents, an aqua and red mix, a bright fuchsia highlighted with gold, a deep blue variation, and a subdued black model with marbled details. While official technical specifications have not yet been announced by Nike, early reports suggest the sneaker will utilize a Cushlon 3.0 foam midsole paired with a ZoomX insole and improved carbon fiber support for maximum lightweight responsiveness on the court.\n<\/p>\n<p>Notably, the Ja 4 line is also expected to introduce the very first high-top version of Morant\u2019s signature shoe. Industry leaks indicate the high-top variant will feature a laceless, mesh-covered design, adding a premium, lockdown-focused option to the collection.\n<\/p>\n<p>As Morant prepares for a fresh start in the upcoming 2026-2027 NBA season, his signature footwear line remains one of the most popular in the Nike Basketball roster. The standard low-top Nike Ja 4 is expected to hit retailers in Fall 2026 for $130 to $140 USD, while the high-top editions are slated for a Holiday 2026 release at a premium $180 USD price point.\n<\/p>\n<blockquote class=\"instagram-media bypass\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DXhWFOZlYpb\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<p>\u00a0\n<\/p>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>\u00a0\n<\/p>\n<p>A post shared by twelve (@jamorant)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6709311\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Sun and Sea Come Together on This Summer-Ready Nike Dunk Low\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6709526\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Nike Debuts the Air Max 95 Total 90 in a Striking &#8220;Metallic Gold&#8221; Colorway\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6709881\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>The Nike Air Force 1 Low &#8220;White Patent&#8221; Elevates an Everyday Essential\n                                                                        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"widget-newsletter-form\">\n<div class=\"hb-input-group\"><\/div>\n<p class=\"errors\">\n<\/p><\/div>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In this Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    NikeJa MorantNike Ja 4\n                                                            <\/p><\/div>\n<\/p><\/div>\n<div class=\"teads-adcall\"><\/div>\n<div data-adunit=\"HBENGLOB_BTF_POLL\" class=\"adunit ad-poll\" data-freestar-ad=\"__1x1 __2x2\" data-targeting='{\"HBSiteLoc\":[\"category\",\"ros\"],\"HBSiteCat\":[\"ja-morant-officially-unveils-the-nike-ja-4-in-five-bold-colorways\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"adPosition\":[\"bottom\"],\"sortable\":\"false\"}'><\/div>\n<\/footer>\n<div class=\"sponsored-content row\">\n<div class=\"aftercontent-wrapper\">\n<div class=\"aftercontent-clipper\">\n<div class=\"aftercontent-inner\">\n            <!-- Tag ID: HBENGLOB_BTF_AFTERCONTENT --><\/p>\n<div class=\"post-article adunit sticky-post aftercontent\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_BTF_AFTERCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"footwear\",\"nike\",\"ja-morant\",\"nike-ja-4\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6711211,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/article><\/div>\n<div id=\"post-footer\" class=\"post-footer row\">\n<div class=\"col-shopping-break\">\n<div class=\"shopping-break-container feedbreak-grid-layout\">\n<div class=\"adunit ad-shopping-break\" data-adunit=\"HBEN_SHOP_BREAK\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"footwear\",\"nike\",\"ja-morant\",\"nike-ja-4\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"us\",\"region\":\"naam\",\"subRegion\":\"\",\"HBArticle\":6711211,\"HBBlacklist\":\"1\"}' data-sortable=\"false\" data-outofpage=\"true\"><\/div>\n<div id=\"shopping-break-6711211\" class=\"shopping-break-wrapper\"><\/div>\n<\/div>\n<hr>\n<p><!-- cached at 2026-04-27T23:18:36-04:00 --><\/div>\n<div class=\"col-comments\">\n<div id=\"comments\" class=\"post-comments none \">\n<header>\n<div class=\"heading\">\n                    <span class=\"comment-count\">0<\/span> <span>Comments<\/span>\n                <\/div>\n<div class=\"comment-dropdown-tooltip\">\n<ul>\n<li>\n<\/li>\n<li>\n<\/li>\n<\/ul>\n<div class=\"comment-dropdown-arrow\"><\/div>\n<\/p><\/div>\n<\/header><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Footwear\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time class=\"timeago\" datetime=\"2026-04-27T09:17:39Z\">19 Hrs ago<\/time><\/p><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li>\n<p>                <span class=\"hype-count grey\"><br \/>\n             3.8K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n                                                                                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<\/li>\n<li>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"brand-sidebar-widget d-none d-lg-block\">\n<h6>In this Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" 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Morant Nike Ja 4 Revealed First Look Release info memphis grizzlies\",\"width\":1400,\"height\":933,\"credit\":\"Ja Morant\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop 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Morant Nike Ja 4 Revealed First Look Release info memphis grizzlies\",\"width\":1400,\"height\":933,\"credit\":\"Ja Morant\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop 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Morant Nike Ja 4 Revealed First Look Release info memphis grizzlies\",\"width\":1400,\"height\":933,\"credit\":\"Ja Morant\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}},{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-004.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-004.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-004.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-004.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-004.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/04\/27\/ja-morant-nike-ja-4-revealed-first-look-004.jpg\",\"alt\":\"Ja Morant Nike Ja 4 Revealed First Look Release info memphis grizzlies\",\"width\":1400,\"height\":933,\"credit\":\"Ja Morant\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-001.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Ja Morant Nike Ja 4 Revealed First Look Release info memphis grizzlies\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">1 of 4<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Ja Morant<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"2\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-002.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Ja Morant Nike Ja 4 Revealed First Look Release info memphis grizzlies\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">2 of 4<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Ja Morant<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"3\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-003.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Ja Morant Nike Ja 4 Revealed First Look Release info memphis grizzlies\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">3 of 4<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Ja Morant<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"4\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-004.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Ja Morant Nike Ja 4 Revealed First Look Release info memphis grizzlies\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">4 of 4<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit \">Ja Morant<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Footwear<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time class=\"timeago\" datetime=\"2026-04-27T09:17:39Z\">19 Hrs ago<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             3.8K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Memphis Grizzlies point guard Ja Morant bypassed traditional press releases to personally unveil his fourth signature shoe, the Nike Ja 4, via his social media accounts<\/li>\n<li>The new silhouette features a streamlined, soccer boot-inspired design with a textured upper, an inverted Swoosh, and a cleverly integrated \u201cJA\u201d logo<\/li>\n<li>Morant previewed five distinct initial colorways, showcasing a variety of bold, high-contrast palettes<\/li>\n<\/ul>\n<p>Tired of early internet leaks ruining the surprise, Ja Morant has decided to take control of his own sneaker narrative. The Memphis Grizzlies superstar recently took to Instagram and X (formerly Twitter) to officially unveil his fourth signature basketball shoe, the Nike Ja 4. Bypassing a traditional glossy press release from the Swoosh, the point guard shared a series of close-up shots and a lineup of five vibrant colorways, giving fans a comprehensive first look at the highly anticipated performance silhouette.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"footwear\",\"nike\",\"ja-morant\",\"nike-ja-4\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6711211,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>A noticeable departure from the heavily branded Ja 3, the new Nike Ja 4 adopts a sleeker, more streamlined aesthetic that many fans quickly compared to a modern soccer boot. The shoe features a one-piece, diamond-patterned textured upper and an inverted Swoosh aggressively positioned toward the heel. Adding a clever personalized touch, the midfoot reinforcement seamlessly spells out the player\u2019s initials, pairing a jeweled Swoosh for the \u201cJ\u201d with an \u201cA\u201d built directly into the side paneling.\n<\/p>\n<p>Morant\u2019s social media dump highlighted five distinct, eye-catching colorways, including a navy base with soft green accents, an aqua and red mix, a bright fuchsia highlighted with gold, a deep blue variation, and a subdued black model with marbled details. While official technical specifications have not yet been announced by Nike, early reports suggest the sneaker will utilize a Cushlon 3.0 foam midsole paired with a ZoomX insole and improved carbon fiber support for maximum lightweight responsiveness on the court.\n<\/p>\n<p>Notably, the Ja 4 line is also expected to introduce the very first high-top version of Morant\u2019s signature shoe. Industry leaks indicate the high-top variant will feature a laceless, mesh-covered design, adding a premium, lockdown-focused option to the collection.\n<\/p>\n<p>As Morant prepares for a fresh start in the upcoming 2026-2027 NBA season, his signature footwear line remains one of the most popular in the Nike Basketball roster. The standard low-top Nike Ja 4 is expected to hit retailers in Fall 2026 for $130 to $140 USD, while the high-top editions are slated for a Holiday 2026 release at a premium $180 USD price point.\n<\/p>\n<blockquote class=\"instagram-media bypass\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DXhWFOZlYpb\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<p>\u00a0\n<\/p>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>\u00a0\n<\/p>\n<p>A post shared by twelve (@jamorant)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6709311\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Sun and Sea Come Together on This Summer-Ready Nike Dunk Low\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6709526\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Nike Debuts the Air Max 95 Total 90 in a Striking &#8220;Metallic Gold&#8221; Colorway\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6709881\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>The Nike Air Force 1 Low &#8220;White Patent&#8221; Elevates an Everyday Essential\n                                                                        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"widget-newsletter-form\">\n<div class=\"hb-input-group\"><\/div>\n<p class=\"errors\">\n<\/p><\/div>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In this Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    NikeJa MorantNike Ja 4\n                                                            <\/p><\/div>\n<\/p><\/div>\n<div class=\"teads-adcall\"><\/div>\n<div data-adunit=\"HBENGLOB_BTF_POLL\" class=\"adunit ad-poll\" data-freestar-ad=\"__1x1 __2x2\" data-targeting='{\"HBSiteLoc\":[\"category\",\"ros\"],\"HBSiteCat\":[\"ja-morant-officially-unveils-the-nike-ja-4-in-five-bold-colorways\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"adPosition\":[\"bottom\"],\"sortable\":\"false\"}'><\/div>\n<\/footer>\n<div class=\"sponsored-content row\">\n<div class=\"aftercontent-wrapper\">\n<div class=\"aftercontent-clipper\">\n<div class=\"aftercontent-inner\">\n            <!-- Tag ID: HBENGLOB_BTF_AFTERCONTENT --><\/p>\n<div class=\"post-article adunit sticky-post aftercontent\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_BTF_AFTERCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"footwear\",\"nike\",\"ja-morant\",\"nike-ja-4\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6711211,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/article><\/div>\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Footwear\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time class=\"timeago\" datetime=\"2026-04-27T09:17:39Z\">19 Hrs ago<\/time><\/p><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li>\n<p>                <span class=\"hype-count grey\"><br \/>\n             3.8K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n                                                                                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<\/li>\n<li>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"brand-sidebar-widget d-none d-lg-block\">\n<h6>In this Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Footwear\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time class=\"timeago\" datetime=\"2026-04-27T09:17:39Z\">19 Hrs ago<\/time><\/p><\/div>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" data-images='[{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-001.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-001.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-001.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-001.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-001.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/04\/27\/ja-morant-nike-ja-4-revealed-first-look-001.jpg\",\"alt\":\"Ja Morant Nike Ja 4 Revealed First Look Release info memphis grizzlies\",\"width\":1400,\"height\":933,\"credit\":\"Ja Morant\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}},{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-002.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-002.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-002.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-002.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-002.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/04\/27\/ja-morant-nike-ja-4-revealed-first-look-002.jpg\",\"alt\":\"Ja Morant Nike Ja 4 Revealed First Look Release info memphis grizzlies\",\"width\":1400,\"height\":933,\"credit\":\"Ja Morant\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}},{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-003.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-003.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-003.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-003.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-003.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/04\/27\/ja-morant-nike-ja-4-revealed-first-look-003.jpg\",\"alt\":\"Ja Morant Nike Ja 4 Revealed First Look Release info memphis grizzlies\",\"width\":1400,\"height\":933,\"credit\":\"Ja Morant\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}},{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-004.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-004.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-004.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-004.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-004.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/04\/27\/ja-morant-nike-ja-4-revealed-first-look-004.jpg\",\"alt\":\"Ja Morant Nike Ja 4 Revealed First Look Release info memphis grizzlies\",\"width\":1400,\"height\":933,\"credit\":\"Ja Morant\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-001.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Ja Morant Nike Ja 4 Revealed First Look Release info memphis grizzlies\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">1 of 4<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Ja Morant<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"2\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-002.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Ja Morant Nike Ja 4 Revealed First Look Release info memphis grizzlies\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">2 of 4<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Ja Morant<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"3\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-003.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Ja Morant Nike Ja 4 Revealed First Look Release info memphis grizzlies\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">3 of 4<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Ja Morant<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"4\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-004.jpg?q=75&amp;w=800&amp;cbr=1&amp;fit=max\" alt=\"Ja Morant Nike Ja 4 Revealed First Look Release info memphis grizzlies\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \">4 of 4<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit \">Ja Morant<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Footwear<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time class=\"timeago\" datetime=\"2026-04-27T09:17:39Z\">19 Hrs ago<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             3.8K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Memphis Grizzlies point guard Ja Morant bypassed traditional press releases to personally unveil his fourth signature shoe, the Nike Ja 4, via his social media accounts<\/li>\n<li>The new silhouette features a streamlined, soccer boot-inspired design with a textured upper, an inverted Swoosh, and a cleverly integrated \u201cJA\u201d logo<\/li>\n<li>Morant previewed five distinct initial colorways, showcasing a variety of bold, high-contrast palettes<\/li>\n<\/ul>\n<p>Tired of early internet leaks ruining the surprise, Ja Morant has decided to take control of his own sneaker narrative. The Memphis Grizzlies superstar recently took to Instagram and X (formerly Twitter) to officially unveil his fourth signature basketball shoe, the Nike Ja 4. Bypassing a traditional glossy press release from the Swoosh, the point guard shared a series of close-up shots and a lineup of five vibrant colorways, giving fans a comprehensive first look at the highly anticipated performance silhouette.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"footwear\",\"nike\",\"ja-morant\",\"nike-ja-4\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6711211,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>A noticeable departure from the heavily branded Ja 3, the new Nike Ja 4 adopts a sleeker, more streamlined aesthetic that many fans quickly compared to a modern soccer boot. The shoe features a one-piece, diamond-patterned textured upper and an inverted Swoosh aggressively positioned toward the heel. Adding a clever personalized touch, the midfoot reinforcement seamlessly spells out the player\u2019s initials, pairing a jeweled Swoosh for the \u201cJ\u201d with an \u201cA\u201d built directly into the side paneling.\n<\/p>\n<p>Morant\u2019s social media dump highlighted five distinct, eye-catching colorways, including a navy base with soft green accents, an aqua and red mix, a bright fuchsia highlighted with gold, a deep blue variation, and a subdued black model with marbled details. While official technical specifications have not yet been announced by Nike, early reports suggest the sneaker will utilize a Cushlon 3.0 foam midsole paired with a ZoomX insole and improved carbon fiber support for maximum lightweight responsiveness on the court.\n<\/p>\n<p>Notably, the Ja 4 line is also expected to introduce the very first high-top version of Morant\u2019s signature shoe. Industry leaks indicate the high-top variant will feature a laceless, mesh-covered design, adding a premium, lockdown-focused option to the collection.\n<\/p>\n<p>As Morant prepares for a fresh start in the upcoming 2026-2027 NBA season, his signature footwear line remains one of the most popular in the Nike Basketball roster. The standard low-top Nike Ja 4 is expected to hit retailers in Fall 2026 for $130 to $140 USD, while the high-top editions are slated for a Holiday 2026 release at a premium $180 USD price point.\n<\/p>\n<blockquote class=\"instagram-media bypass\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DXhWFOZlYpb\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<p>\u00a0\n<\/p>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>\u00a0\n<\/p>\n<p>A post shared by twelve (@jamorant)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6709311\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Sun and Sea Come Together on This Summer-Ready Nike Dunk Low\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6709526\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Nike Debuts the Air Max 95 Total 90 in a Striking &#8220;Metallic Gold&#8221; Colorway\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6709881\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>The Nike Air Force 1 Low &#8220;White Patent&#8221; Elevates an Everyday Essential\n                                                                        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"widget-newsletter-form\">\n<div class=\"hb-input-group\"><\/div>\n<p class=\"errors\">\n<\/p><\/div>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In this Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    NikeJa MorantNike Ja 4\n                                                            <\/p><\/div>\n<\/p><\/div>\n<div class=\"teads-adcall\"><\/div>\n<div data-adunit=\"HBENGLOB_BTF_POLL\" class=\"adunit ad-poll\" data-freestar-ad=\"__1x1 __2x2\" data-targeting='{\"HBSiteLoc\":[\"category\",\"ros\"],\"HBSiteCat\":[\"ja-morant-officially-unveils-the-nike-ja-4-in-five-bold-colorways\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"adPosition\":[\"bottom\"],\"sortable\":\"false\"}'><\/div>\n<\/footer>\n<div class=\"sponsored-content row\">\n<div class=\"aftercontent-wrapper\">\n<div class=\"aftercontent-clipper\">\n<div class=\"aftercontent-inner\">\n            <!-- Tag ID: HBENGLOB_BTF_AFTERCONTENT --><\/p>\n<div class=\"post-article adunit sticky-post aftercontent\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_BTF_AFTERCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"footwear\",\"nike\",\"ja-morant\",\"nike-ja-4\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6711211,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/article>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Footwear<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time class=\"timeago\" datetime=\"2026-04-27T09:17:39Z\">19 Hrs ago<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             3.8K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Footwear<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time class=\"timeago\" datetime=\"2026-04-27T09:17:39Z\">19 Hrs ago<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Footwear<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time class=\"timeago\" datetime=\"2026-04-27T09:17:39Z\">19 Hrs ago<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             3.8K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Memphis Grizzlies point guard Ja Morant bypassed traditional press releases to personally unveil his fourth signature shoe, the Nike Ja 4, via his social media accounts<\/li>\n<li>The new silhouette features a streamlined, soccer boot-inspired design with a textured upper, an inverted Swoosh, and a cleverly integrated \u201cJA\u201d logo<\/li>\n<li>Morant previewed five distinct initial colorways, showcasing a variety of bold, high-contrast palettes<\/li>\n<\/ul>\n<p>Tired of early internet leaks ruining the surprise, Ja Morant has decided to take control of his own sneaker narrative. The Memphis Grizzlies superstar recently took to Instagram and X (formerly Twitter) to officially unveil his fourth signature basketball shoe, the Nike Ja 4. Bypassing a traditional glossy press release from the Swoosh, the point guard shared a series of close-up shots and a lineup of five vibrant colorways, giving fans a comprehensive first look at the highly anticipated performance silhouette.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"footwear\",\"nike\",\"ja-morant\",\"nike-ja-4\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6711211,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>A noticeable departure from the heavily branded Ja 3, the new Nike Ja 4 adopts a sleeker, more streamlined aesthetic that many fans quickly compared to a modern soccer boot. The shoe features a one-piece, diamond-patterned textured upper and an inverted Swoosh aggressively positioned toward the heel. Adding a clever personalized touch, the midfoot reinforcement seamlessly spells out the player\u2019s initials, pairing a jeweled Swoosh for the \u201cJ\u201d with an \u201cA\u201d built directly into the side paneling.\n<\/p>\n<p>Morant\u2019s social media dump highlighted five distinct, eye-catching colorways, including a navy base with soft green accents, an aqua and red mix, a bright fuchsia highlighted with gold, a deep blue variation, and a subdued black model with marbled details. While official technical specifications have not yet been announced by Nike, early reports suggest the sneaker will utilize a Cushlon 3.0 foam midsole paired with a ZoomX insole and improved carbon fiber support for maximum lightweight responsiveness on the court.\n<\/p>\n<p>Notably, the Ja 4 line is also expected to introduce the very first high-top version of Morant\u2019s signature shoe. Industry leaks indicate the high-top variant will feature a laceless, mesh-covered design, adding a premium, lockdown-focused option to the collection.\n<\/p>\n<p>As Morant prepares for a fresh start in the upcoming 2026-2027 NBA season, his signature footwear line remains one of the most popular in the Nike Basketball roster. The standard low-top Nike Ja 4 is expected to hit retailers in Fall 2026 for $130 to $140 USD, while the high-top editions are slated for a Holiday 2026 release at a premium $180 USD price point.\n<\/p>\n<blockquote class=\"instagram-media bypass\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DXhWFOZlYpb\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<p>\u00a0\n<\/p>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>\u00a0\n<\/p>\n<p>A post shared by twelve (@jamorant)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In this Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    NikeJa MorantNike Ja 4\n                                                            <\/p><\/div>\n<\/p><\/div>\n<p>[analyse_source url=&#8221;https:\/\/hypebeast.com\/2026\/4\/ja-morant-officially-unveils-the-nike-ja-4-in-five-bold-colorways&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F27%2Fja-morant-nike-ja-4-revealed-first-look-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;] Footwear 19 Hrs ago 3.8K Views 0\u00a0Comments Comments Save Text By Joyce Li Share this article In this Article 1 of 4 Ja Morant 2 of 4 Ja Morant 3 of 4 Ja Morant 4 of 4 Ja Morant Footwear 19 Hrs ago 3.8K Views 0\u00a0Comments Comments Save Summary Memphis Grizzlies point [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,39],"class_list":["post-1906221","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-hypebeast-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1906221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1906221"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1906221\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1906221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1906221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1906221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}