{"id":1905863,"date":"2026-04-27T20:03:26","date_gmt":"2026-04-27T17:03:26","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1905863"},"modified":"2026-04-27T20:03:26","modified_gmt":"2026-04-27T17:03:26","slug":"lg-w6-wallpaper-vs-the-frame-pro-why-is-the-wallpaper-tv-so-expensive","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1905863","title":{"rendered":"LG W6 Wallpaper vs. The Frame Pro: Why is the Wallpaper TV so expensive?"},"content":{"rendered":"

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Home<\/a>><\/span>Tech<\/a>><\/span>TVs<\/a><\/div>\n<\/section>\n<\/div>\n<\/div>\n

LG W6 Wallpaper vs. The Frame Pro: Why is the Wallpaper TV so expensive?<\/h1>\n
The Frame Pro has been the art TV to beat. But LG’s Wallpaper is out of its league.<\/div>\n
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\n \u00a0By\u00a0<\/p>\n
Leah Stodart<\/a><\/p>\n
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\"Leah<\/p>\n
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Leah Stodart<\/div>\n
Senior Shopping Reporter<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n Leah Stodart is a Philadelphia-based Senior Shopping Reporter at Mashable where she covers and tests essential home tech like vacuums, TVs, beauty devices, and eco-friendly hacks. Her ever-evolving experience in these categories helps her make thoughtful recommendations for how to spend your money during shopping holidays like Black Friday, which Leah has been covering for Mashable since 2017.\n <\/div>\n

Read Full Bio<\/a><\/div>\n<\/div>\n<\/div>\n

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\"LG<\/p>\n
Credit: LG<\/span><\/div>\n<\/div>\n
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Table of Contents<\/h2>\n

The resurrected LG Wallpaper TV is officially available to preorder<\/a>. LG hasn’t announced a release date yet, but some interested buyers may need an extra second to think after seeing that the W6 Wallpaper TV costs $5,499.99.<\/p>\n

And that’s just the smallest size. To be fair, the smallest size in question is 77 inches, but that’s still quite pricey \u2014\u00a0especially if your instinct is to compare the Wallpaper to Samsung’s The Frame. So, the $5,500 question is: Is LG delusional for the W6 Wallpaper’s price tag, or are we delusional for wanting it to be cheaper?<\/p>\n

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Credit: LG<\/span><\/div>\n<\/div>\n
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\n LG 77-inch W6 Wallpaper OLED 4K TV
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$5,499.99<\/span><\/div>\n<\/div>\n
get $200 off a soundbar when you preorder<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Why does the Wallpaper cost so much more than The Frame?<\/h2>\n

The most expensive Frame model, the 83-inch Frame Pro<\/a>, costs $3,999.99. We’re certainly not used to any art TV making The Frame look affordable. But this time, the Frame Pro sounds more like a dupe for the LG Wallpaper than the other way around.<\/p>\n

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However, comparing these two designs is a real apple and oranges situation. The W6 Wallpaper is OLED and The Frame Pro is Neo QLED (Samsung’s version of mini-LED). Those are two completely different methods of lighting the TV screen, and OLED is already considered to be superior to QLED<\/a> in most situations. <\/p>\n

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As you can see from the side view, the Wallpaper is unbelievably thin.<\/span>Credit: LG<\/span><\/div>\n<\/div>\n

(I don’t think brands do themselves any favors in the “convincing the average buyer that this TV is a practical purchase” department by strictly staging product photos in a home that looks like Bruce Wayne’s penthouse, but I digress.)<\/p>\n

The W6 Wallpaper’s OLED tech is some of LG’s most advanced ever. Some key features include Brightness Booster Ultra and Hyper Radiant Color Technology, which LG says make the W6 Wallpaper nearly four times brighter<\/a> than the average OLED TV. According to LG, the W6 is the most “reflection-free” of any LG TV. Brightness and legibility in bright rooms are typically an OLED TV’s rare weak spot against QLED TVs<\/a>, but it sounds like LG bridged that gap here.<\/p>\n

The most mind-bending part is that LG packed it all into a screen that measures 9 millimeters thick\u00a0\u2014\u00a0even thinner than either The Frame model, which are already impressively thin. For reference, 9 millimeters is thinner than a closed MacBook Pro<\/a>.<\/p>\n

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SEE ALSO:<\/span>TCL QM6K mini LED review: An impressive TV between the super cheap and super expensive<\/span><\/a><\/div>\n

Comparatively, The Frame Pro’s Neo QLED technology isn’t even Samsung’s best Neo QLED work.<\/p>\n

The best Samsung Neo QLED TVs<\/a> use full array local dimming: Clusters of tiny LED bulbs arranged across the entire screen that can individually dim or brighten as needed, leading to deeper blacks, vibrant highlights without blooming, and overall more accurate picture quality. Instead, the Frame Pro’s mini-LED system consists of extra bulbs arranged across the bottom of the TV, pointing upward. While the Frame Pro’s picture is<\/em> brighter and more contrasted than the regular Frame, it almost feels basic compared to the W6 Wallpaper.<\/p>\n

As if gamers needed any convincing to blindly side with the OLED TV, the LG Wallpaper’s max 165Hz refresh rate is worth nothing \u2014\u00a0the Frame Pro can only hit 144Hz.<\/p>\n

Samsung has a Wallpaper TV dupe. It’s just not in The Frame family.<\/h2>\n

The Frame Pro’s teetering title as the best art TV certainly didn’t get much cushion from Samsung’s latest TV launch. When the remaining half of Samsung’s 2026 flagship TVs<\/a> were released at the beginning of April, the biggest news about The Frame Pro was a negligible HDMI port upgrade. That’s exactly the level of innovation needed to compete with LG’s new OLED art TV.<\/p>\n

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