{"id":1905612,"date":"2026-04-27T17:28:00","date_gmt":"2026-04-27T14:28:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1905612"},"modified":"2026-04-27T17:28:00","modified_gmt":"2026-04-27T14:28:00","slug":"nike-is-walking-on-air-at-milan-design-week","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1905612","title":{"rendered":"Nike is walking on Air at Milan Design Week"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/795-999-1500-1000\/azure\/dazed-prod\/1440\/4\/1444069.jpg&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/fashion\/article\/70152\/1\/milan-design-week-salone-del-mobile-2026-fashion-round-up-nike-gucci-prada\" data-article-id=\"70152\">\n<header class=\"article-header has-landscape-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.5\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike Salone 2026\" class=\"img\" height=\"1999\" src=\"https:\/\/images-prod.dazeddigital.com\/1400\/azure\/dazed-prod\/1440\/4\/1444069.jpg\" width=\"3000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">Courtesy of Nike<\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-04-27T17:28:00+00:00\" class=\"timestamp\" title=\"27 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"27\">27,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - fashion\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/round-up\">Round-up <\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/round-up\">Round-up <\/a><\/div>\n<h1 class=\"title\"><span>Nike is walking on Air at Milan <span class=\"nowrap\">Design Week<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>The sportswear giant staged an exhibition celebrating its &#8216;\u2018invisible ingredient\u2019. Plus: design week highlights from Gucci, Fendi and <span class=\"nowrap\">Bottega Veneta<\/span><\/h2>\n<\/div>\n<p><time datetime=\"2026-04-27T17:28:00+00:00\" class=\"timestamp\" title=\"27 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"27\">27,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-04-27T17:28:00+00:00\" class=\"timestamp\" title=\"27 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"27\">27,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/ElliotHoste\">Elliot Hoste<\/a><\/span><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/isobelvandyke\">Isobel Van Dyke<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-10-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Nike Air Lab \u2013 Milan Design <span class=\"nowrap\">Week 2026<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36977\/0\/nike-air-lab-milan-design-week-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike Air Lab Milan Design Week 2026\" class=\"img\" height=\"2000\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/azure\/dazed-prod\/1440\/4\/1444083.jpg\" width=\"3000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36977\/1\/nike-air-lab-milan-design-week-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike Air Lab Milan Design Week 2026\" class=\"img\" height=\"1330\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-803-1995-1330\/azure\/dazed-prod\/1440\/4\/1444084.jpg\" width=\"1995\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36977\/2\/nike-air-lab-milan-design-week-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike Air Lab Milan Design Week 2026\" class=\"img\" height=\"1330\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-623-1995-1330\/azure\/dazed-prod\/1440\/4\/1444086.jpg\" width=\"1995\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36977\/3\/nike-air-lab-milan-design-week-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike Air Lab Milan Design Week 2026\" class=\"img\" height=\"1999\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2998-1999\/azure\/dazed-prod\/1440\/4\/1444077.jpg\" width=\"2998\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36977\/4\/nike-air-lab-milan-design-week-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike Air Lab Milan Design Week 2026\" class=\"img\" height=\"1330\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-623-1995-1330\/azure\/dazed-prod\/1440\/4\/1444085.jpg\" width=\"1995\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36977\/5\/nike-air-lab-milan-design-week-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike Air Lab Milan Design Week 2026\" class=\"img\" height=\"2000\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/azure\/dazed-prod\/1440\/4\/1444081.jpg\" width=\"3000\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 10 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>This past weekend, Salone del Mobile 2026 \u2013 also known as Milan Design Week \u2013 came to a close. Historically, Salone is a week-long trade fair for the furniture industry, bringing together over 370,000 visitors to witness the latest innovations in design from the world\u2019s leading manufacturers. More recently, however, the fashion world has cottoned on to Salone and the potential its audience can bring, with many brands hosting events or showing exhibitions across the city, on the basis that fashion should have a seat at the table during Design Week.<\/span><\/p>\n<p><span>As arguably the world\u2019s most famous sportswear designers, <\/span><a href=\"https:\/\/www.dazeddigital.com\/nike\"><span>Nike<\/span><\/a><span>\u2019s inclusion at this year\u2019s Salone was a natural fit. Teaming up with Dropcity, Milan\u2019s emerging centre for architecture and design, the brand presented Nike Air Lab, an exploration of the company\u2019s \u201cenduring obsession with Air past, present and future.\u201d Occupying five disused railway arches in the centre of the city, the lab revealed the long history of Nike Air, led by chief design officer Martin Lotti, who walked us through the expansive space last week.<\/span><\/p>\n<p><span>\u201cI love that we are designing with a matter you can\u2019t even see,\u201d Lotti said, while walking into the first tunnel of the exhibition. \u201cThere\u2019s an irony in this, that we\u2019re at a design fair and yet we\u2019re designing with the invisible.\u201d While the first section celebrated that \u201cinvisible ingredients\u201d in multiple other industries, the second honed in on Nike\u2019s own history with air, with cases full of Nike Airbags through the ages, including the first ever design, invented in 1972 by NASA engineer Frank Rudy. \u201cHe actually showed this technology to 23 different entities,\u201d says Lotti, \u201cand all of them said it was a bad idea \u2013 until Nike said yes.\u201d<\/span><\/p>\n<p><span>In the third tunnel, Lotti asked \u201cwhat if we apply Air not just to footwear, where it has mainly resided as a cushioning technology, but to apparel?\u201d, before unveiling a temperature regulating puffer jacket, and \u2013 the pi\u00e8ce de r\u00e9sistance \u2013 a Nike ACG long sleeve running top covered in tiny holes that keeps you cool while running. \u201cThe best way to describe it is like having 1000 little cyclones on you,\u201d says Lotti. \u201cIt captures the air, compresses it, accelerates it, and disperses it onto your skin. It\u2019s the Venturi effect.\u201d Top level innovation at the world\u2019s most prestigious design fair.<\/span><\/p>\n<p><span>For more of the best moments at Milan Design Week, scroll down for our 2026 fashion round-up: Salone special.<\/span><\/p>\n<h1><span>GUCCI<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"b99ed075-0887-4025-8fcd-b439011f6362\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/4\/1444067.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.33\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci Salone 2026\" class=\"img\" height=\"2250\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/4\/1444067.jpg\" width=\"3000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">The final tapestry depicting the Gucci <span class=\"nowrap\">studio today<\/span><\/span><span class=\"credit\">Courtesy of Gucci<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><a href=\"https:\/\/www.dazeddigital.com\/demna-gvasalia\"><span>Demna<\/span><\/a><span> has never done things by halves and his Salone takeover was no exception. To mark the occasion, the designer curated a whole exhibition inside Milan\u2019s grand Chiostro di San Simpliciano, where he told the <\/span><a href=\"https:\/\/www.dazeddigital.com\/tag\/gucci\"><span>Gucci<\/span><\/a><span> story through a series of 12 tapestries.\u00a0<\/span><\/p>\n<h1><span>BOTTEGA VENETA<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"c1fce950-ae5e-4d02-855c-b439011ff7a2\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/4\/1444068.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.78\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Bottega Veneta Salone 2026\" class=\"img\" height=\"1688\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/4\/1444068.jpg\" width=\"3000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Lightful by Lwangho Lee for <span class=\"nowrap\">Bottega Veneta<\/span><\/span><span class=\"credit\">Courtesy of <span class=\"nowrap\">Bottega Veneta<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Bottega got abstract this year, inviting us into its world through a light installation, designed by Korean artist Kwangho Lee. It marks the first time that the Seoul creative has used leather in his work, usually crafting with metals \u2013 what better way to start than with Bottega?<\/span><\/p>\n<h1><span>FENDI<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"7842bb2f-9147-4448-beb2-b43901259d4b\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1440\/azure\/dazed-prod\/1440\/4\/1444087.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Fendi Salone 2026\" class=\"img\" height=\"1800\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/4\/1444087.jpg\" width=\"1440\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Fendi Baguette <span class=\"nowrap\">26424 Re-Edition<\/span><\/span><span class=\"credit\">Courtesy of Fendi<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>For the first time since she started at the brand, Maria Grazia took over Design Week from a <a href=\"https:\/\/www.dazeddigital.com\/fendi\">Fendi<\/a> point of view. She unveiled a new iteration of the Baguette bag, meanwhile, the brand launched its Fendi Casa interiors collection and hosted its inaugural Fendi Design Prize too. <\/span><\/p>\n<h1><span>STONE ISLAND<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"89ee7c75-2622-434a-a0a0-b439012198d6\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/4\/1444070.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"James Blake Stone Island Salone 2026\" class=\"img\" height=\"2594\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/4\/1444070.jpg\" width=\"2075\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">James Blake for <span class=\"nowrap\">Stone Island<\/span><\/span><span class=\"credit\">Courtesy of <span class=\"nowrap\">Stone Island<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Always with a card up its sleeve, Stone Island enlisted the help of singer James Blake this year, who performed an intimate set as the brand launched its <\/span><em><span>No Seasons<\/span><\/em><span> collection, hosted at Capsule Plaza.<\/span><\/p>\n<h1><span>JW ANDERSON<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"e536f12d-40ab-4d57-85a5-b43901221e70\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/4\/1444071.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.75\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"JW Anderson Salone 2026\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/4\/1444071.jpg\" width=\"2250\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">JW Anderson x <span class=\"nowrap\">Eddie Glew<\/span><\/span><span class=\"credit\">Courtesy of <span class=\"nowrap\">JW Anderson<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Even when he\u2019s not working at his own brand, <\/span><a href=\"https:\/\/www.dazeddigital.com\/jw-anderson\"><span>JW Anderson<\/span><\/a><span> always leaves his mark on Milan Design Week. This year, the brand collaborated with basketmaker Eddie Glew, launching a collection that caters to all your basket needs, whether blanket, log or laundry. <\/span><\/p>\n<h1>JIL SANDER<\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"3d10cca6-3dd6-427d-bb29-b439012285b3\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1920\/azure\/dazed-prod\/1440\/4\/1444072.jpg\" data-img-aspect-ratio-type=\"square\" data-img-aspect-ratio=\"1\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"square\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Jil Sander Salone 2026\" class=\"img\" height=\"1920\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/4\/1444072.jpg\" width=\"1920\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Jil Sander <span class=\"nowrap\">Reference Library<\/span><\/span><span class=\"credit\">Courtesy of <span class=\"nowrap\">Jil Sander<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><a href=\"https:\/\/www.dazeddigital.com\/jil-sander\"><span>Jil Sander<\/span><\/a><span> teamed up with Apartamento in the hopes of getting us all to read more. The brand used its moment at Salone to host an intimate reading circle called Reference Library, bringing together creatives such as Nigerian designer Nifemi Marcus-Bello, Spanish singer Maria Arnal and Australian curator Dan Thawley. <\/span><\/p>\n<h1>PRADA<\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"d1a7bb03-f0fc-4de3-a7f1-b4390123a726\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/4\/1444073.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Prada Salone 2025\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/4\/1444073.jpg\" width=\"2000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Prada Frames symposium<\/span><span class=\"credit\">Photography Vittorio Zunino Celotto via <span class=\"nowrap\">Getty Images<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>For the latest <\/span><a href=\"https:\/\/www.dazeddigital.com\/prada\"><span>Prada<\/span><\/a><span> Frames production, the Italian brand took guests into the heart of Milan\u2019s Santa Maria delle Grazie \u2013 famously home to Leonardo da Vinci\u2019s<\/span><em><span> The Last Supper.<\/span><\/em><span>\u00a0Hosted in collaboration with Formafantasma, the theme for this year\u2019s symposium was \u2018In Sight\u2019, which explored \u201cimage-making as a defining element of contemporary culture, where representation often prevails over facts.\u201d<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. 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Anderson<\/a><\/div>\n<\/div>\n<\/footer>\n<div class=\"grid\">\n<div class=\"lava-lamp\">\n<div class=\"lava-lamp-text-container\">\n<h3 class=\"lava-lamp-subheading\">Expand your creative community and connect with 15,000 creatives from around the world.<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"grid section-header\">\n<div class=\"section-header__link\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70152\/1\/fashion\"><\/p>\n<h2 class=\"section-header__title\">READ MORE<\/h2>\n<p><\/a><\/div>\n<\/div>\n<div class=\"grid tag-article-list\">\n<div class=\"swiper swiper-latest\">\n<div class=\"swiper-wrapper\">\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70125\/1\/new-balance-lack-of-guidance-studio-3000\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\"> New Balance<\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"NB x Lack of Guidance Event \" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-326-1284-854\/azure\/dazed-prod\/1440\/3\/1443707.png\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">New Balance heads to Amsterdam to launch collection with Lack of Guidance<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70126\/1\/exclusive-new-balance-x-lack-of-guidance-show-football-knows-no-borders\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\"> New Balance<\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"New Balance x Lack of Guidance - Around the World\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-327-1040-691\/azure\/dazed-prod\/1440\/3\/1443694.png\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Exclusive: New Balance and Lack of Guidance show football knows no borders <\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70140\/1\/saul-nash-royal-ballet-designs-weekly-fashion-news\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Saul Nash x The Royal Ballet x Wayne McGregor\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-392-1282-853\/azure\/dazed-prod\/1440\/4\/1444053.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Ballet continues to thrive thanks to Saul Nash\u2019s designs<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70141\/1\/new-corporate-chic-top-down-from-techno-fascists-palantir-chore-coat\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Palantir chore coat\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/356-0-1840-1224\/azure\/dazed-prod\/1440\/3\/1443955.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Techno-fascist fashion: Why Silicon Valley is moving into menswear<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70128\/1\/080-barcelona-fashion-week-highlights-nazzal-studio-dominnico-habey-club\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\">080 Barcelona Fashion<\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"MixCollage-23-Apr-2026-11-03-AM-1549\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-35-1914-1273\/azure\/dazed-prod\/1440\/3\/1443934.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">7 names to know from 080 Barcelona Fashion Week<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70103\/1\/going-field-mode-with-kellyn-wilson-oakley-field-gear-line-collection\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\">Oakley <\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Op5\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-279-1080-718\/azure\/dazed-prod\/1440\/3\/1443478.png\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Going \u2018field mode\u2019 with Kellyn Wilson<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70099\/1\/going-field-mode-with-emi-matsushima\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\">Oakley <\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"EM_OakleyDazedFieldLab-30\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-316-1987-1322\/azure\/dazed-prod\/1440\/3\/1443431.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Going \u2018field mode\u2019 with Emi Matsushima<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70124\/1\/zara-larsson-main-rose-swimwear-all-my-clothes-come-off-rebrand-dolphin-meme\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Zara Larsson Main Rose swimwear \" src=\"https:\/\/images-prod.dazeddigital.com\/480\/487-486-2321-1544\/azure\/dazed-prod\/1440\/3\/1443667.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Zara Larsson: \u2018The second I come home, all my clothes come off\u2019<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70117\/1\/sofia-abadi-online-girl-in-a-hyper-femme-world-rising-designer\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Sof&#237;a Abadi \u2013 Heaven is Outside\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-11-1284-854\/azure\/dazed-prod\/1440\/3\/1443651.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Designer Sof\u00eda Abadi is creating a hyper-femme world <\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70109\/1\/what-went-down-at-oakley-s-field-gear-line-collection-launch\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\">Oakley <\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Oakley\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-638-1999-1330\/azure\/dazed-prod\/1440\/3\/1443523.JPG\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">What Went Down at Oakley\u2019s Field Gear Line Collection launch <\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70114\/1\/when-exactly-coachella-aesthetic-soulless-sheinchella-influencers\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Kendall and Kylie Jenner, Coachella 2015\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/110-172-1975-1314\/azure\/dazed-prod\/1440\/3\/1443606.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">When exactly did the Coachella aesthetic become so soulless?<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70051\/1\/what-went-down-at-nike-toma-in-atlanta\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\"> Nike <\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Nike Toma in Atlanta\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-385-2720-1809\/azure\/dazed-prod\/1440\/3\/1443043.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">What went down at Nike Toma in Atlanta<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"newsletter-inline\" data-newsletter hidden>\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-10-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Nike Air Lab \u2013 Milan Design <span class=\"nowrap\">Week 2026<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36977\/0\/nike-air-lab-milan-design-week-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike Air Lab Milan Design Week 2026\" class=\"img\" height=\"2000\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/azure\/dazed-prod\/1440\/4\/1444083.jpg\" width=\"3000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36977\/1\/nike-air-lab-milan-design-week-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike Air Lab Milan Design Week 2026\" class=\"img\" height=\"1330\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-803-1995-1330\/azure\/dazed-prod\/1440\/4\/1444084.jpg\" width=\"1995\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36977\/2\/nike-air-lab-milan-design-week-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike Air Lab Milan Design Week 2026\" class=\"img\" height=\"1330\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-623-1995-1330\/azure\/dazed-prod\/1440\/4\/1444086.jpg\" width=\"1995\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36977\/3\/nike-air-lab-milan-design-week-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike Air Lab Milan Design Week 2026\" class=\"img\" height=\"1999\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2998-1999\/azure\/dazed-prod\/1440\/4\/1444077.jpg\" width=\"2998\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36977\/4\/nike-air-lab-milan-design-week-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike Air Lab Milan Design Week 2026\" class=\"img\" height=\"1330\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-623-1995-1330\/azure\/dazed-prod\/1440\/4\/1444085.jpg\" width=\"1995\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36977\/5\/nike-air-lab-milan-design-week-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike Air Lab Milan Design Week 2026\" class=\"img\" height=\"2000\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/azure\/dazed-prod\/1440\/4\/1444081.jpg\" width=\"3000\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 10 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>This past weekend, Salone del Mobile 2026 \u2013 also known as Milan Design Week \u2013 came to a close. Historically, Salone is a week-long trade fair for the furniture industry, bringing together over 370,000 visitors to witness the latest innovations in design from the world\u2019s leading manufacturers. More recently, however, the fashion world has cottoned on to Salone and the potential its audience can bring, with many brands hosting events or showing exhibitions across the city, on the basis that fashion should have a seat at the table during Design Week.<\/span><\/p>\n<p><span>As arguably the world\u2019s most famous sportswear designers, <\/span><a href=\"https:\/\/www.dazeddigital.com\/nike\"><span>Nike<\/span><\/a><span>\u2019s inclusion at this year\u2019s Salone was a natural fit. Teaming up with Dropcity, Milan\u2019s emerging centre for architecture and design, the brand presented Nike Air Lab, an exploration of the company\u2019s \u201cenduring obsession with Air past, present and future.\u201d Occupying five disused railway arches in the centre of the city, the lab revealed the long history of Nike Air, led by chief design officer Martin Lotti, who walked us through the expansive space last week.<\/span><\/p>\n<p><span>\u201cI love that we are designing with a matter you can\u2019t even see,\u201d Lotti said, while walking into the first tunnel of the exhibition. \u201cThere\u2019s an irony in this, that we\u2019re at a design fair and yet we\u2019re designing with the invisible.\u201d While the first section celebrated that \u201cinvisible ingredients\u201d in multiple other industries, the second honed in on Nike\u2019s own history with air, with cases full of Nike Airbags through the ages, including the first ever design, invented in 1972 by NASA engineer Frank Rudy. \u201cHe actually showed this technology to 23 different entities,\u201d says Lotti, \u201cand all of them said it was a bad idea \u2013 until Nike said yes.\u201d<\/span><\/p>\n<p><span>In the third tunnel, Lotti asked \u201cwhat if we apply Air not just to footwear, where it has mainly resided as a cushioning technology, but to apparel?\u201d, before unveiling a temperature regulating puffer jacket, and \u2013 the pi\u00e8ce de r\u00e9sistance \u2013 a Nike ACG long sleeve running top covered in tiny holes that keeps you cool while running. \u201cThe best way to describe it is like having 1000 little cyclones on you,\u201d says Lotti. \u201cIt captures the air, compresses it, accelerates it, and disperses it onto your skin. It\u2019s the Venturi effect.\u201d Top level innovation at the world\u2019s most prestigious design fair.<\/span><\/p>\n<p><span>For more of the best moments at Milan Design Week, scroll down for our 2026 fashion round-up: Salone special.<\/span><\/p>\n<h1><span>GUCCI<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"b99ed075-0887-4025-8fcd-b439011f6362\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/4\/1444067.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.33\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci Salone 2026\" class=\"img\" height=\"2250\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/4\/1444067.jpg\" width=\"3000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">The final tapestry depicting the Gucci <span class=\"nowrap\">studio today<\/span><\/span><span class=\"credit\">Courtesy of Gucci<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><a href=\"https:\/\/www.dazeddigital.com\/demna-gvasalia\"><span>Demna<\/span><\/a><span> has never done things by halves and his Salone takeover was no exception. To mark the occasion, the designer curated a whole exhibition inside Milan\u2019s grand Chiostro di San Simpliciano, where he told the <\/span><a href=\"https:\/\/www.dazeddigital.com\/tag\/gucci\"><span>Gucci<\/span><\/a><span> story through a series of 12 tapestries.\u00a0<\/span><\/p>\n<h1><span>BOTTEGA VENETA<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"c1fce950-ae5e-4d02-855c-b439011ff7a2\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/4\/1444068.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.78\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Bottega Veneta Salone 2026\" class=\"img\" height=\"1688\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/4\/1444068.jpg\" width=\"3000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Lightful by Lwangho Lee for <span class=\"nowrap\">Bottega Veneta<\/span><\/span><span class=\"credit\">Courtesy of <span class=\"nowrap\">Bottega Veneta<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Bottega got abstract this year, inviting us into its world through a light installation, designed by Korean artist Kwangho Lee. It marks the first time that the Seoul creative has used leather in his work, usually crafting with metals \u2013 what better way to start than with Bottega?<\/span><\/p>\n<h1><span>FENDI<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"7842bb2f-9147-4448-beb2-b43901259d4b\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1440\/azure\/dazed-prod\/1440\/4\/1444087.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Fendi Salone 2026\" class=\"img\" height=\"1800\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/4\/1444087.jpg\" width=\"1440\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Fendi Baguette <span class=\"nowrap\">26424 Re-Edition<\/span><\/span><span class=\"credit\">Courtesy of Fendi<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>For the first time since she started at the brand, Maria Grazia took over Design Week from a <a href=\"https:\/\/www.dazeddigital.com\/fendi\">Fendi<\/a> point of view. She unveiled a new iteration of the Baguette bag, meanwhile, the brand launched its Fendi Casa interiors collection and hosted its inaugural Fendi Design Prize too. <\/span><\/p>\n<h1><span>STONE ISLAND<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"89ee7c75-2622-434a-a0a0-b439012198d6\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/4\/1444070.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"James Blake Stone Island Salone 2026\" class=\"img\" height=\"2594\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/4\/1444070.jpg\" width=\"2075\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">James Blake for <span class=\"nowrap\">Stone Island<\/span><\/span><span class=\"credit\">Courtesy of <span class=\"nowrap\">Stone Island<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Always with a card up its sleeve, Stone Island enlisted the help of singer James Blake this year, who performed an intimate set as the brand launched its <\/span><em><span>No Seasons<\/span><\/em><span> collection, hosted at Capsule Plaza.<\/span><\/p>\n<h1><span>JW ANDERSON<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"e536f12d-40ab-4d57-85a5-b43901221e70\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/4\/1444071.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.75\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"JW Anderson Salone 2026\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/4\/1444071.jpg\" width=\"2250\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">JW Anderson x <span class=\"nowrap\">Eddie Glew<\/span><\/span><span class=\"credit\">Courtesy of <span class=\"nowrap\">JW Anderson<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Even when he\u2019s not working at his own brand, <\/span><a href=\"https:\/\/www.dazeddigital.com\/jw-anderson\"><span>JW Anderson<\/span><\/a><span> always leaves his mark on Milan Design Week. This year, the brand collaborated with basketmaker Eddie Glew, launching a collection that caters to all your basket needs, whether blanket, log or laundry. <\/span><\/p>\n<h1>JIL SANDER<\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"3d10cca6-3dd6-427d-bb29-b439012285b3\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1920\/azure\/dazed-prod\/1440\/4\/1444072.jpg\" data-img-aspect-ratio-type=\"square\" data-img-aspect-ratio=\"1\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"square\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Jil Sander Salone 2026\" class=\"img\" height=\"1920\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/4\/1444072.jpg\" width=\"1920\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Jil Sander <span class=\"nowrap\">Reference Library<\/span><\/span><span class=\"credit\">Courtesy of <span class=\"nowrap\">Jil Sander<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><a href=\"https:\/\/www.dazeddigital.com\/jil-sander\"><span>Jil Sander<\/span><\/a><span> teamed up with Apartamento in the hopes of getting us all to read more. The brand used its moment at Salone to host an intimate reading circle called Reference Library, bringing together creatives such as Nigerian designer Nifemi Marcus-Bello, Spanish singer Maria Arnal and Australian curator Dan Thawley. <\/span><\/p>\n<h1>PRADA<\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"d1a7bb03-f0fc-4de3-a7f1-b4390123a726\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/4\/1444073.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Prada Salone 2025\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/4\/1444073.jpg\" width=\"2000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Prada Frames symposium<\/span><span class=\"credit\">Photography Vittorio Zunino Celotto via <span class=\"nowrap\">Getty Images<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>For the latest <\/span><a href=\"https:\/\/www.dazeddigital.com\/prada\"><span>Prada<\/span><\/a><span> Frames production, the Italian brand took guests into the heart of Milan\u2019s Santa Maria delle Grazie \u2013 famously home to Leonardo da Vinci\u2019s<\/span><em><span> The Last Supper.<\/span><\/em><span>\u00a0Hosted in collaboration with Formafantasma, the theme for this year\u2019s symposium was \u2018In Sight\u2019, which explored \u201cimage-making as a defining element of contemporary culture, where representation often prevails over facts.\u201d<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/fashion\/article\/70152\/1\/milan-design-week-salone-del-mobile-2026-fashion-round-up-nike-gucci-prada&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/795-999-1500-1000\/azure\/dazed-prod\/1440\/4\/1444069.jpg&#8221;] Courtesy of Nike April\u00a0 27,\u00a0 2026 Fashion \/ Round-up Fashion \/ Round-up Nike is walking on Air at Milan Design Week The sportswear giant staged an exhibition celebrating its &#8216;\u2018invisible ingredient\u2019. Plus: design week highlights from Gucci, Fendi and Bottega Veneta April\u00a0 27,\u00a0 2026 April\u00a0 27,\u00a0 2026 TextElliot HosteTextIsobel Van Dyke Nike [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1905612","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1905612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1905612"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1905612\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1905612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1905612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1905612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}