{"id":1905587,"date":"2026-04-27T14:28:46","date_gmt":"2026-04-27T11:28:46","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1905587"},"modified":"2026-04-27T14:28:46","modified_gmt":"2026-04-27T11:28:46","slug":"oprah-brings-her-podcast-to-amazons-streaming-services","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1905587","title":{"rendered":"Oprah brings her podcast to Amazon&#8217;s streaming services"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/acOSOeMyQMiy1ahTzrgiPg&#8211;\/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyMDA7aD04MDA-\/https:\/\/s.yimg.com\/os\/creatr-uploaded-images\/2025-02\/3cc2df50-e7ac-11ef-9e70-eb3ccd2dc5c0&#8243;]<\/p>\n<article id=\"article-186bb696-e891-488c-974c-9730fdf9207f\">\n<div>\n<div class=\"mx-auto md:px-10 md:max-w-[1220px]\">\n<nav class=\"prestige-breadcrumb relative mx-4 md:mx-0\" aria-label=\"breadcrumbs\">\n<ol class=\"no-scrollbar overflow-scroll whitespace-nowrap text-battleship\">\n<li class=\"inline\">\n<li class=\"inline-block cursor-default last:pr-10 md:last:pr-20 font-bold\">Entertainment<\/li>\n<\/ol>\n<\/nav>\n<header class=\"mb-4 px-4 md:mb-6 md:px-0\">\n<h1 class=\"layout-h1 my-2 font-bold leading-tight\">Oprah brings her podcast to Amazon&#8217;s streaming services<\/h1>\n<h2 class=\"my-2 text-[18px] font-light leading-5 md:max-w-[660px] md:text-[20px]\/[28px]\">Oprah\u2019s Book Club and the back catalog of her long-running TV show are part of the licensing deal too.<\/h2>\n<div class=\"flex-col items-start lg:flex lg:flex-row lg:items-center lg:justify-between mt-6\">\n<div class=\"relative md:mr-[10px]\">\n<div class=\"flex items-center\">\n<div class=\"flex mr-2\">\n<div class=\"shrink-0 cursor-pointer inline-block size-[42px] lg:size-[48px]\"><img decoding=\"async\" alt role=\"img\" loading=\"lazy\" class=\"size-full rounded-full object-cover object-center shadow-[0_0_0_2px_#ffffff]\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/KAmpaC2kDwlaab0GSBqF_A--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTgwO2g9ODA-\/https:\/\/s.yimg.com\/os\/creatr-uploaded-images\/2023-12\/22e56d00-a0e5-11ee-9d5f-464f2df9bf13\"><\/div>\n<\/div>\n<div class=\"inline-block\">\n<div class=\"w-max text-sm\/5 font-semibold lg:!flex flex items-center\">\n<div class=\"flex flex-col\">\n<div class=\"flex w-max items-center\">Kris Holt<\/div>\n<p><span class=\"font-normal sm:before:inline-block\">Contributing Reporter<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"lg:hidden\">\n<div class=\"text-xs text-dolphin dark:text-shark md:text-sm\/5 pt-4\">\n<div class=\"inline-block\"><time datetime=\"2026-04-27T14:28:46.000Z\">Mon, April 27, 2026 at 2:28 PM UTC<\/time><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"ml-0 mt-4 flex items-center lg:ml-3 lg:mt-0\">\n<div class=\"ml-0 mr-2\">\n<div class=\"relative flex\">Add Engadget on Google<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"hidden lg:block\">\n<div class=\"text-xs text-dolphin dark:text-shark md:text-sm\/5 pt-4\">\n<div class=\"inline-block\"><time datetime=\"2026-04-27T14:28:46.000Z\">Mon, April 27, 2026 at 2:28 PM UTC<\/time><\/div>\n<\/div>\n<\/div>\n<\/header>\n<\/div>\n<div class=\"grid grid-cols-1 gap-x-8 lg:gap-x-0 mx-auto md:px-10 md:max-w-[1220px] md:grid-cols-[[main-start]_1fr_[main-end_right-start]_min-content_[right-end]] lg:!gap-x-8\">\n<div class=\"md:col-main\" data-i13n-boundary=\"true\">\n<div>\n<div>\n<div class=\"grid grid-cols-[[fullbleed-start_body-start]_minmax(auto,750px)_[body-end_fullbleed-end]]\">\n<figure class=\"relative col-body mb-4\">\n<div class=\"relative overflow-hidden fig-image-round left-1\/2 w-screen -translate-x-1\/2 md:left-0 md:w-auto md:translate-x-0\"><img decoding=\"async\" alt class=\"object-cover object-center\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/LrvnfzRRe0bF2IoulADuCA--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD04Mjg-\/https:\/\/s.yimg.com\/os\/creatr-uploaded-images\/2025-02\/3cc2df50-e7ac-11ef-9e70-eb3ccd2dc5c0\"><\/div><figcaption class=\"relative text-[0.875rem]\/[1.25rem] figure-caption mt-1 line-clamp-2 mt-2.5 md:mt-2 pr-2.5\">\n<div><span>REUTERS \/ Reuters<\/span><\/div>\n<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<div class=\"grid grid-cols-article-mobile md:grid-cols-article lg:max-w-[750px] drop-cap\" data-article-body=\"true\">\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">Amazon has brought another high-profile podcasting name into its fold after agreeing to a multiyear licensing deal with Oprah Winfrey. Her podcast will expand to two episodes a week starting in July and it will be available across the likes of Prime Video, Amazon Music, Fire TV channels and Audible. New episodes will still hit YouTube and other podcast platforms, according to <em>Variety<\/em>.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">Winfrey will stick to the same format she&#8217;s been using on YouTube since starting a podcast channel there at the end of 2024. It will feature interviews with authors, celebrities and others in the public eye.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">In addition, Winfrey will create specials based on her Oprah&#8217;s Favorite Things and Oprah\u2019s Book Club franchises for Amazon. The company is also licensing all 25 seasons of <em>The Oprah Winfrey Show<\/em> but Winfrey and Amazon haven&#8217;t figured out exactly how to repurpose the long-running talk show as yet.<\/p>\n<div class=\"col-fullbleed mb-4 bg-marshmallow pb-5 dark:bg-ramones md:invisible md:mb-0 md:h-0 md:overflow-hidden md:pb-0\">\n<div class=\"py-2 text-center text-xs uppercase\">Advertisement<\/div>\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex\" id=\"_R_kh9nam95feiv5tilbH1_\">\n<div class=\"flex size-full items-center justify-center bg-marshmallow text-center leading-3\">Advertisement<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-body mb-4 hidden pb-5 dark:bg-ramones md:block\">\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex\" id=\"_R_14h9nam95feiv5tilbH1_\">\n<div class=\"flex size-full items-center justify-center bg-marshmallow text-center leading-3\">Advertisement<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">Last year, Amazon split its Wondery podcast company in two, with a team focusing on\u00a0narrative podcasts merging with Amazon\u2019s Audible team and a crew that handles celebrity-hosted shows forming a new division called Creator Services. That group promotes podcasts like <em>New Heights <\/em>with Jason and Travis Kelce and <em>Armchair Expert <\/em>with Dax Shepard across Amazon&#8217;s various properties, as <em>The New York Times<\/em> notes.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">Oprah&#8217;s Book Club will tie into Audible, Kindle, Goodreads and the Amazon storefront. Products featured in the annual Oprah&#8217;s Favorite Things holiday list will be highlighted on the latter as well. Winfrey and Amazon will split sales and ad revenue.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">It\u2019s become common for major media companies to make a play for popular podcasts over the last several years. As video podcasts have grown, the likes of Netflix have gotten in on the action too. Some people play these as background noise and Winfrey&#8217;s podcast might be particularly appealing to fans of her TV show, which ended in 2011.<\/p>\n<\/div>\n<div class=\"grid grid-cols-article-mobile md:grid-cols-article lg:max-w-[750px]\">\n<div class=\"commerce col-body\" data-pw=\"disclosure\">\n<div class=\"mb-7 flex items-center rounded-lg p-3 p-5 w-fit flex-col md:flex-row\">\n<p class=\"text-[12px] text-battleship dark:text-gandalf md:text-[13px]\">If you buy something through a link in this article, we may earn commission.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"md:col-main grid grid-cols-article-mobile md:grid-cols-article lg:max-w-[750px]\">\n<div class=\"no-scrollbar col-body mx-4 mb-8 mt-2.5 overflow-x-scroll whitespace-nowrap md:mx-0 md:max-w-[750px] md:overflow-x-visible md:hidden\">\n<div class=\"mx-auto max-w-screen-sm\">\n<ul class=\"inline-flex text-xs md:text-sm\">\n<li class=\"mr-6\">About our ads<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"grid grid-cols-article-mobile md:grid-cols-article lg:max-w-[750px] drop-cap\" data-article-body=\"true\">\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">Amazon has brought another high-profile podcasting name into its fold after agreeing to a multiyear licensing deal with Oprah Winfrey. Her podcast will expand to two episodes a week starting in July and it will be available across the likes of Prime Video, Amazon Music, Fire TV channels and Audible. New episodes will still hit YouTube and other podcast platforms, according to <em>Variety<\/em>.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">Winfrey will stick to the same format she&#8217;s been using on YouTube since starting a podcast channel there at the end of 2024. It will feature interviews with authors, celebrities and others in the public eye.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">In addition, Winfrey will create specials based on her Oprah&#8217;s Favorite Things and Oprah\u2019s Book Club franchises for Amazon. The company is also licensing all 25 seasons of <em>The Oprah Winfrey Show<\/em> but Winfrey and Amazon haven&#8217;t figured out exactly how to repurpose the long-running talk show as yet.<\/p>\n<div class=\"col-fullbleed mb-4 bg-marshmallow pb-5 dark:bg-ramones md:invisible md:mb-0 md:h-0 md:overflow-hidden md:pb-0\">\n<div class=\"py-2 text-center text-xs uppercase\">Advertisement<\/div>\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex\" id=\"_R_kh9nam95feiv5tilbH1_\">\n<div class=\"flex size-full items-center justify-center bg-marshmallow text-center leading-3\">Advertisement<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-body mb-4 hidden pb-5 dark:bg-ramones md:block\">\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex\" id=\"_R_14h9nam95feiv5tilbH1_\">\n<div class=\"flex size-full items-center justify-center bg-marshmallow text-center leading-3\">Advertisement<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">Last year, Amazon split its Wondery podcast company in two, with a team focusing on\u00a0narrative podcasts merging with Amazon\u2019s Audible team and a crew that handles celebrity-hosted shows forming a new division called Creator Services. That group promotes podcasts like <em>New Heights <\/em>with Jason and Travis Kelce and <em>Armchair Expert <\/em>with Dax Shepard across Amazon&#8217;s various properties, as <em>The New York Times<\/em> notes.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">Oprah&#8217;s Book Club will tie into Audible, Kindle, Goodreads and the Amazon storefront. Products featured in the annual Oprah&#8217;s Favorite Things holiday list will be highlighted on the latter as well. Winfrey and Amazon will split sales and ad revenue.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">It\u2019s become common for major media companies to make a play for popular podcasts over the last several years. As video podcasts have grown, the likes of Netflix have gotten in on the action too. Some people play these as background noise and Winfrey&#8217;s podcast might be particularly appealing to fans of her TV show, which ended in 2011.<\/p>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.engadget.com\/entertainment\/oprah-brings-her-podcast-to-amazons-streaming-services-142846445.html&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/acOSOeMyQMiy1ahTzrgiPg&#8211;\/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyMDA7aD04MDA-\/https:\/\/s.yimg.com\/os\/creatr-uploaded-images\/2025-02\/3cc2df50-e7ac-11ef-9e70-eb3ccd2dc5c0&#8243;] Entertainment Oprah brings her podcast to Amazon&#8217;s streaming services Oprah\u2019s Book Club and the back catalog of her long-running TV show are part of the licensing deal too. Kris Holt Contributing Reporter Mon, April 27, 2026 at 2:28 PM UTC Add Engadget on Google Mon, April 27, 2026 at 2:28 PM UTC [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,63],"class_list":["post-1905587","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-engadget-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1905587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1905587"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1905587\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1905587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1905587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1905587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}