{"id":1905105,"date":"2026-04-27T13:43:31","date_gmt":"2026-04-27T10:43:31","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1905105"},"modified":"2026-04-27T13:43:31","modified_gmt":"2026-04-27T10:43:31","slug":"citroens-big-ambition-a-small-low-priced-city-car","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1905105","title":{"rendered":"Citro\u00ebn&#8217;s big ambition: a small, low-priced city car"},"content":{"rendered":"<article class=\"articleItem\">\n<p>    {&#8220;@context&#8221;:&#8221;https:\/\/schema.org&#8221;,&#8221;@type&#8221;:&#8221;Article&#8221;,&#8221;image&#8221;:&#8221;https:\/\/car-images.bauersecure.com\/wp-images\/220647\/xavier-chardon-20.jpg&#8221;,&#8221;mainEntityOfPage&#8221;:{&#8220;@type&#8221;:&#8221;WebPage&#8221;,&#8221;@id&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/citroen\/xavier-chardon\/&#8221;},&#8221;url&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/citroen\/xavier-chardon\/&#8221;,&#8221;author&#8221;:{&#8220;@type&#8221;:&#8221;Person&#8221;,&#8221;name&#8221;:&#8221;Colin Overland&#8221;,&#8221;description&#8221;:&#8221;Colin Overland is Managing Editor of CAR. That, among other things, involves sub-editing the magazine; liasing with the digital team to make CARu2019s non-print versions happen; making sure the words people and the visuals people are talking to each other; keeping an eye on the global CAR family; and being the link between the editorial team and other departments. He also edited the Electric Cars 2022 bookazine.u00A0u00A0nColin first worked on CAR in 2003, but has also been editor of the 4Car website and RiDE magazine, and has stints at Autocar, Motor Cycle News and Classic Bike on his CV.u00A0u00A0nHeu2019s currently saving up to buy a Hyundai Matrix.u00A0nAutomotive journalistic heroes: Richard Williams, Russell Bulgin, Henry Manney, Peter Egan, Ben Oliver, Jamie Kitman, Mark Walton, Philip Llewellin, Charles Fox, Paul Horrell, Brock Yates, Stephen Bayleyu2026 itu2019s no coincidence that a lot of those have written for CAR (or still do).&#8221;,&#8221;image&#8221;:{&#8220;@type&#8221;:&#8221;ImageObject&#8221;,&#8221;url&#8221;:&#8221;https:\/\/car-assets.bauersecure.com\/wp-images\/14232\/colinoverland.jpeg&#8221;,&#8221;caption&#8221;:&#8221;Colin Overland&#8221;},&#8221;url&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/author\/colin-overland\/&#8221;},&#8221;dateModified&#8221;:&#8221;2026-04-27T14:43:31+01:00&#8243;,&#8221;datePublished&#8221;:&#8221;2026-04-27T14:43:31+01:00&#8243;,&#8221;headline&#8221;:&#8221;Citrou00EBnu0027s big ambition: a small, low-priced city car&#8221;,&#8221;publisher&#8221;:{&#8220;@type&#8221;:&#8221;Organization&#8221;,&#8221;name&#8221;:&#8221;Bauer Media&#8221;,&#8221;brand&#8221;:{&#8220;@type&#8221;:&#8221;Organization&#8221;,&#8221;name&#8221;:&#8221;Car Magazine&#8221;},&#8221;logo&#8221;:{&#8220;@type&#8221;:&#8221;ImageObject&#8221;,&#8221;url&#8221;:&#8221;https:\/\/car-assets.bauersecure.com\/images\/logos\/car.200&#215;88.png&#8221;}}}<\/p>\n<div class=\"row\">\n<div class=\"column xlarge-10 xlarge-push-2\">\n<header>\n<div class=\"row\">\n<div class=\"column\">\n<h1 class=\"title\">\n\t\t\t\t\t\t\t\t\tCitro\u00ebn&#8217;s big ambition: a small, low-priced city car<\/h1>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"column\">\n<div class=\"hide-for-xlarge-up\">\n<div class=\"compact-author-info\">\n\tBy <a href=\"https:\/\/www.carmagazine.co.uk\/author\/colin-overland\/\">Colin Overland<\/a>\n<\/div>\n<\/p><\/div>\n<div class=\"dates\">\n\t\t\t\t\t\t\t\t\t<span class=\"dates__date\"><br \/>\n\t\t\t\t\t\t\t\t\t\tPublished: Today 14:43<br \/>\n\t\t\t\t\t\t\t\t\t<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"cms-content\">\n<div class=\"in-page-gallery full-width thumbnails-bullets\">\n<ul class=\"carousel\" data-orbit=\"true\" data-options=\"bullets: true; resume_on_mouseout: false; timer: false; variable_height: true; slide_number: false\">\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/220647\/xavier-chardon-20.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Citro\u00ebn's big ambition: a small, low-priced city car\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/220647\/480x270\/xavier-chardon-20.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/220647\/720x405\/xavier-chardon-20.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/220647\/1056x594\/xavier-chardon-20.jpg, (large)]\"><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/220647\/xavier_chardon.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"The new CEO of Citroen: Xavier Chardon\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/220647\/480x270\/xavier_chardon.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/220647\/720x405\/xavier_chardon.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/220647\/1056x594\/xavier_chardon.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>The new CEO of Citroen: Xavier Chardon<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/220647\/xavier-chardon-21.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Citro\u00ebn's big ambition: a small, low-priced city car\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/220647\/480x270\/xavier-chardon-21.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/220647\/720x405\/xavier-chardon-21.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/220647\/1056x594\/xavier-chardon-21.jpg, (large)]\"><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/220647\/xavier-chardon-22.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Citro\u00ebn's big ambition: a small, low-priced city car\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/220647\/480x270\/xavier-chardon-22.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/220647\/720x405\/xavier-chardon-22.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/220647\/1056x594\/xavier-chardon-22.jpg, (large)]\"><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/220647\/xavier-chardon-23.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Citro\u00ebn's big ambition: a small, low-priced city car\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/220647\/480x270\/xavier-chardon-23.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/220647\/720x405\/xavier-chardon-23.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/220647\/1056x594\/xavier-chardon-23.jpg, (large)]\"><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/220647\/xavier-chardon-24.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Citro\u00ebn's big ambition: a small, low-priced city car\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/220647\/480x270\/xavier-chardon-24.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/220647\/720x405\/xavier-chardon-24.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/220647\/1056x594\/xavier-chardon-24.jpg, (large)]\"><\/a>\n\t\t\t\t\t<\/li>\n<\/ul>\n<\/div>\n<div class=\"articleContent\">\n<div class=\"bold-links\">\n<p><strong>\u25ba Work underway on sub-\u20ac15,000 EV<br \/>\u25ba New MPV also planned, inspired by ELO concept<br \/>\u25ba C3, C3 Aircross and C4 all selling well<\/strong><\/p>\n<p>Citro\u00ebn\u2019s new boss is in a happy place. Xavier Chardon, who took charge last May, says the <a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/citroen\/c3-hatchback\/\">C3<\/a>, <a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/citroen\/c3-aircross-suv\/\">C3 Aircross<\/a> and <a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/citroen\/c4-hatchback\/\">C4<\/a> are all selling well. He says a new MPV is likely to arrive soon, picking up where the old Picasso left off. The whole brand, he says, is very clear about its purpose: comfort and affordability, or \u2018more for less\u2019.<\/p>\n<p>But the main cause for his confidence is the proposed new electric city car, which Chardon says should cost less than \u20ac15,000. He says it should embody some of the spirit of the original 2CV, which got the French masses mobile after the Second World War, without necessarily going down a retro design route.<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/220647\/480x0\/xavier-chardon-24.jpg?scale=down\" alt class=\"wp-image-261302\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/220647\/480x0\/xavier-chardon-24.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/220647\/720x0\/xavier-chardon-24.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/220647\/1040x0\/xavier-chardon-24.jpg?scale=down, (large)]\"><\/figure>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<\/p>\n<p>\u2018We have a heritage and we want to use it. Not every customer is looking for more and more technology, and fast 0-100 times are not our territory. We\u2019re not here to please everybody. But we have a strong heritage and we would be fools to not leverage it. We should look at the past and understand what made it iconic.\u2019<\/p>\n<p>The car should fit into the EU\u2019s proposed \u2018e-car\u2019 category, with limited power but also reduced levels of assistance systems, helping to keep the weight and cost down.<\/p>\n<p>Work is also underway on an MPV inspired by the acclaimed recent <a href=\"https:\/\/www.carmagazine.co.uk\/car-news\/first-official-pictures\/citroen\/elo\/\">ELO concept<\/a> (pictured below). If and when that happens, it would be in addition to the Berlingo, not instead. Currently marking its 30th anniversary, the Berlingo van and its car-based offshoot both continue to sell well in several markets. Chardon says: \u2018It\u2019s absolutely embedded in our \u201cmore for less\u201d philosophy.\u2019<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/220647\/480x0\/xavier-chardon-23.jpg?scale=down\" alt class=\"wp-image-261301\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/220647\/480x0\/xavier-chardon-23.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/220647\/720x0\/xavier-chardon-23.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/220647\/1040x0\/xavier-chardon-23.jpg?scale=down, (large)]\"><\/figure>\n<\/p>\n<p>He says Citro\u00ebn is committed to offering choice \u2013 in terms of powertrain, body style and spec level. Most models have a basic entry version that involves the driver providing the infotainment via their smartphone, keeping the costs down. But everything is intended to offer a high level of comfort.<\/p>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p>He\u2019s worked in China in the past, and is well aware of how seriously Chinese competitors must be taken. \u2018We\u2019re profitable, but we\u2019re anticipating a fierce battle. We\u2019re working on reducing costs because we don\u2019t want to reduce quality.\u2019<\/p>\n<p>But he sees room for both European and Chinese manufacturers to thrive, not least via parent company Stellantis\u2019 involvement with Leapmotor.<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p>Chardon notes that sales in Europe are generally not back up to pre-Covid levels. \u2018We aim to reconnect with people we\u2019ve lost in the last five years.\u2019<\/p>\n<p>He says that for all the horrors of the war in the Middle East, there is one slight silver lining: it\u2019s made more people start the switch to all-electric in markets such as Poland and Italy, which have tended to be among the most EV-averse in the EU.<\/p>\n<p>Meanwhile, storm clouds could be gathering over Citro\u00ebn\u2019s future, as Stellantis ponders a restructure that will prioritise some of its brands as global players while others \u2013 including Citro\u00ebn \u2013 have a more regional focus. Chardon says that wouldn\u2019t actually be a big change for Citro\u00ebn, which is already largely focused on Europe and South America.<\/p>\n<\/p><\/div>\n<aside class=\"about-author\">\n<h2 class=\"about-author-heading\">About the author<\/h2>\n<div class=\"about-author-inner\">\n<div class=\"main-author-summary-container\">\n\t\t\t<a class=\"main-author-image\" href=\"https:\/\/www.carmagazine.co.uk\/author\/colin-overland\/\" target=\"_blank\" style=\"background-image: url(https:\/\/car-images.bauersecure.com\/wp-images\/14232\/120x120\/colinoverland.jpeg?quality=90)\"><\/a><\/p>\n<div class=\"main-author-name-container\">\n<div class=\"main-author-name\"><a href=\"https:\/\/www.carmagazine.co.uk\/author\/colin-overland\/\">Colin Overland<\/a><\/div>\n<div class=\"main-author-job-title\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"main-author-byline\">Colin is the managing editor of CAR magazine \u2013\u00a0and the man responsible for production and getting the words and pictures on to the page in an engaging, intelligent and high-quality fashion.<\/p>\n<\/p><\/div>\n<\/aside><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"column show-for-xlarge-up xlarge-2 xlarge-pull-10\">\n<figure class=\"author-info clearfix\">\n<p>\t\t\t<a class=\"author-image\" href=\"https:\/\/www.carmagazine.co.uk\/author\/colin-overland\/\" target=\"_blank\" style=\"background-image: url(https:\/\/car-images.bauersecure.com\/wp-images\/14232\/85x85\/colinoverland.jpeg?quality=90)\"><\/a><figcaption>\n<p class=\"author-name\">\n\t\t\tBy <a href=\"https:\/\/www.carmagazine.co.uk\/author\/colin-overland\/\">Colin Overland<\/a>\n\t\t<\/p>\n<p class=\"author-quote\">CAR&#8217;s managing editor: wordsmith, critic, purveyor of fine captions<\/p>\n<\/figcaption><\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"column xlarge-10 xlarge-push-2 disqus\">\n\t\t\t\t\t\t<a id=\"commentsExpander\" 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id=\"mpu-gallery\" class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"google-ads-container\">\n\t\t\t\t\t<\/div>\n<\/div><\/div>\n<div class=\"slide-gallery__caption__container\">\n<div class=\"slide-gallery__caption\">\n<div class=\"slide-gallery__caption__text\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"slide-gallery__slider__container\">\n<div class=\"slide-gallery__slider royalSlider rsDefault\">\n<p>\t\t\t\t\t<!-- can this be ul \/ li'd --><\/p>\n<p>\t\t\t\t\t\t\t<a class=\"rsImg\" href=\"https:\/\/car-images.bauersecure.com\/wp-images\/220647\/1752x1168\/xavier-chardon-20.jpg?mode=max&amp;quality=90&amp;scale=down\"><img decoding=\"async\" class=\"rsTmb\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/220647\/79x79\/xavier-chardon-20.jpg?quality=50\" alt style=\"border-width:0px\"><\/a><\/p>\n<p>\t\t\t\t\t\t\t<a class=\"rsImg\" href=\"https:\/\/car-images.bauersecure.com\/wp-images\/220647\/1752x1168\/xavier_chardon.jpg?mode=max&amp;quality=90&amp;scale=down\"><span class=\"inner\">The new CEO of Citroen: Xavier Chardon<\/span><img decoding=\"async\" class=\"rsTmb\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/220647\/79x79\/xavier_chardon.jpg?quality=50\" alt style=\"border-width:0px\"><\/a><\/p>\n<p>\t\t\t\t\t\t\t<a class=\"rsImg\" href=\"https:\/\/car-images.bauersecure.com\/wp-images\/220647\/1752x1168\/xavier-chardon-21.jpg?mode=max&amp;quality=90&amp;scale=down\"><img decoding=\"async\" class=\"rsTmb\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/220647\/79x79\/xavier-chardon-21.jpg?quality=50\" alt style=\"border-width:0px\"><\/a><\/p>\n<p>\t\t\t\t\t\t\t<a class=\"rsImg\" href=\"https:\/\/car-images.bauersecure.com\/wp-images\/220647\/1752x1168\/xavier-chardon-22.jpg?mode=max&amp;quality=90&amp;scale=down\"><img decoding=\"async\" class=\"rsTmb\" 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That, among other things, involves sub-editing the magazine; liasing with the digital team to make CARu2019s non-print versions happen; making sure the words people and the visuals people are talking to each other; keeping an eye on the global CAR family; and being the link between the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[239,226],"class_list":["post-1905105","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-carmagazine-co-uk","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1905105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1905105"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1905105\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1905105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1905105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1905105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}