{"id":1905038,"date":"2026-04-24T17:16:00","date_gmt":"2026-04-24T14:16:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1905038"},"modified":"2026-04-24T17:16:00","modified_gmt":"2026-04-24T14:16:00","slug":"exclusive-new-balance-and-lack-of-guidance-show-football-knows-no-borders","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1905038","title":{"rendered":"Exclusive: New Balance and Lack of Guidance show football knows no borders"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1040\/0-326-1040-693\/azure\/dazed-prod\/1440\/3\/1443694.png&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/fashion\/article\/70126\/1\/exclusive-new-balance-x-lack-of-guidance-show-football-knows-no-borders\" data-article-id=\"70126\">\n<header class=\"article-header has-portrait-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.75\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"New Balance x Lack of Guidance - Around the World\" class=\"img\" height=\"1388\" src=\"https:\/\/images-prod.dazeddigital.com\/1040\/azure\/dazed-prod\/1440\/3\/1443694.png\" width=\"1040\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">Photography by Eva Reofs, Sam Youkillis and <span class=\"nowrap\">Mohamed Sherif<\/span><\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-04-24T17:16:00+00:00\" class=\"timestamp\" title=\"24 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"24\">24,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - fashion\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/news\">News<\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/news\">News<\/a><\/div>\n<h1 class=\"title\"><span>Exclusive: New Balance and Lack of Guidance show football knows <span class=\"nowrap\">no borders<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>With the World Cup slowly inching closer, New Balance and Lack of Guidance have a hat-trick up <span class=\"nowrap\">their sleeve<\/span><\/h2>\n<\/div>\n<p><span class=\"sponsored-by\"><br \/>\nIn Partnership with <span class=\"sponsor\"> New Balance<\/span><\/span><time datetime=\"2026-04-24T17:16:00+00:00\" class=\"timestamp\" title=\"24 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"24\">24,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-04-24T17:16:00+00:00\" class=\"timestamp\" title=\"24 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"24\">24,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/dazeddigital\">Dazed Digital<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-27-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">New Balance x Lack of Guidance \u2013 Around <span class=\"nowrap\">the World<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36958\/0\/new-balance-x-lack-of-guidance-around-the-world\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"New Balance x Lack of Guidance - Around the World\" class=\"img\" height=\"690\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-214-1036-690\/azure\/dazed-prod\/1440\/3\/1443681.png\" width=\"1036\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36958\/1\/new-balance-x-lack-of-guidance-around-the-world\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"New Balance x Lack of Guidance - Around the World\" class=\"img\" height=\"693\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-326-1040-693\/azure\/dazed-prod\/1440\/3\/1443694.png\" width=\"1040\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36958\/2\/new-balance-x-lack-of-guidance-around-the-world\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"New Balance x Lack of Guidance - Around the World\" class=\"img\" height=\"695\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-139-1043-695\/azure\/dazed-prod\/1440\/3\/1443686.png\" width=\"1043\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36958\/3\/new-balance-x-lack-of-guidance-around-the-world\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"New Balance x Lack of Guidance - Around the World\" class=\"img\" height=\"692\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-204-1038-692\/azure\/dazed-prod\/1440\/3\/1443682.png\" width=\"1038\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36958\/4\/new-balance-x-lack-of-guidance-around-the-world\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"New Balance x Lack of Guidance - Around the World\" class=\"img\" height=\"693\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-149-1040-693\/azure\/dazed-prod\/1440\/3\/1443696.png\" width=\"1040\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36958\/5\/new-balance-x-lack-of-guidance-around-the-world\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"New Balance x Lack of Guidance - Around the World\" class=\"img\" height=\"694\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1042-694\/azure\/dazed-prod\/1440\/3\/1443676.png\" width=\"1042\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 27 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Despite one universal set of rules, football looks different across the world.\u00a0<\/span><span>For New Balance\u2019s latest collection with Amsterdam-based, football-inspired brand Lack of Guidance, the two brands have come together to celebrate the sport&#8217;s impact on global communities.<\/span><\/p>\n<p><span>Titled <a href=\"https:\/\/www.lackofguidance.com\/collections\/shop\"><em>Around the World<\/em><\/a>, the campaign spans four countries and is photographed by Sam Youkilis in Italy, Mohamed Sherif in Egypt, Gilleam Trapenberg in Cura\u00e7ao and Eva Roefs in the Netherlands \u2013 all friends of the brand. Shot on iPhone, the visuals move between Egyptian pyramids, the Dutch countryside and the beaches of Cura\u00e7ao. Favouring lived experience over performance, the images capture players wearing the collection in real time.<\/span><\/p>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>\u201cFootball is inherently global,\u201d explains Akaar Amin, co-founder of Lack of Guidance. \u201cTogether with New Balance, we felt it was important that the campaign reflected that shared perspective on the game. That\u2019s when the idea came to shoot across four different countries, almost like a fictional group in a tournament.\u201d<\/span><\/p>\n<p><span>The latest drop plays on the idea of a football hat-trick while quite literally spanning the globe. The 11-piece capsule includes turf trainers, full tracksuits, socks, a ball and cap, alongside two jerseys, two pairs of shorts and a neon yellow bib. Shot across Cura\u00e7ao, Egypt, the Netherlands and Italy, the campaign is a prelude to the World Cup, honouring each nation\u2019s individuality while ultimately acting as a love letter to home turf.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"7d8307bf-09b9-483e-9943-b43400b37a9a\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1038\/azure\/dazed-prod\/1440\/3\/1443682.png\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.75\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"New Balance x Lack of Guidance - Around the World\" class=\"img\" height=\"1386\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443682.png\" width=\"1038\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography by Eva Reofs, Sam Youkillis and <span class=\"nowrap\">Mohamed Sherif<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>\u201cThe international feel of the campaign allows everyone to relate to it, because football can look so many different ways depending on where you\u2019re from,\u201d Akaar says. \u201cIn the Netherlands, we captured someone trying to retrieve a ball from a ditch, something anyone who grew up playing there will recognise. In Cura\u00e7ao, it\u2019s guys playing barefoot on the beach, shirts off, under the sun. Those small, everyday moments say a lot.\u201d<\/span><\/p>\n<p><span>The result is a campaign that leans into football as a shared language. All over the world, the sentiment remains the same: football, wherever you are, feels like home. The pitch may change, but the game remains the same.<\/span><\/p>\n<p><em>Shop the collection in-store and online via <a href=\"https:\/\/www.lackofguidance.com\/collections\/shop\">Lack of Guidance<\/a><\/em><\/p>\n<p><em> Head to the gallery above to check out the campaign.\u00a0<\/em><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! 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href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36952\/0\/coachella-2026-best-dressed-weekend-two\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Coachella 2026: Best dressed weekend two\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-204-2000-1330\/azure\/dazed-prod\/1440\/3\/1443588.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">The same, but different: All the celeb style from Coachella weekend two<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"newsletter-inline\" data-newsletter hidden>\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-27-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">New Balance x Lack of Guidance \u2013 Around <span class=\"nowrap\">the World<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36958\/0\/new-balance-x-lack-of-guidance-around-the-world\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"New Balance x Lack of Guidance - Around the World\" class=\"img\" height=\"690\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-214-1036-690\/azure\/dazed-prod\/1440\/3\/1443681.png\" width=\"1036\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36958\/1\/new-balance-x-lack-of-guidance-around-the-world\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"New Balance x Lack of Guidance - Around the World\" class=\"img\" height=\"693\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-326-1040-693\/azure\/dazed-prod\/1440\/3\/1443694.png\" width=\"1040\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36958\/2\/new-balance-x-lack-of-guidance-around-the-world\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"New Balance x Lack of Guidance - Around the World\" class=\"img\" height=\"695\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-139-1043-695\/azure\/dazed-prod\/1440\/3\/1443686.png\" width=\"1043\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36958\/3\/new-balance-x-lack-of-guidance-around-the-world\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"New Balance x Lack of Guidance - Around the World\" class=\"img\" height=\"692\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-204-1038-692\/azure\/dazed-prod\/1440\/3\/1443682.png\" width=\"1038\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36958\/4\/new-balance-x-lack-of-guidance-around-the-world\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"New Balance x Lack of Guidance - Around the World\" class=\"img\" height=\"693\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-149-1040-693\/azure\/dazed-prod\/1440\/3\/1443696.png\" width=\"1040\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36958\/5\/new-balance-x-lack-of-guidance-around-the-world\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"New Balance x Lack of Guidance - Around the World\" class=\"img\" height=\"694\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1042-694\/azure\/dazed-prod\/1440\/3\/1443676.png\" width=\"1042\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 27 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Despite one universal set of rules, football looks different across the world.\u00a0<\/span><span>For New Balance\u2019s latest collection with Amsterdam-based, football-inspired brand Lack of Guidance, the two brands have come together to celebrate the sport&#8217;s impact on global communities.<\/span><\/p>\n<p><span>Titled <a href=\"https:\/\/www.lackofguidance.com\/collections\/shop\"><em>Around the World<\/em><\/a>, the campaign spans four countries and is photographed by Sam Youkilis in Italy, Mohamed Sherif in Egypt, Gilleam Trapenberg in Cura\u00e7ao and Eva Roefs in the Netherlands \u2013 all friends of the brand. Shot on iPhone, the visuals move between Egyptian pyramids, the Dutch countryside and the beaches of Cura\u00e7ao. Favouring lived experience over performance, the images capture players wearing the collection in real time.<\/span><\/p>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>\u201cFootball is inherently global,\u201d explains Akaar Amin, co-founder of Lack of Guidance. \u201cTogether with New Balance, we felt it was important that the campaign reflected that shared perspective on the game. That\u2019s when the idea came to shoot across four different countries, almost like a fictional group in a tournament.\u201d<\/span><\/p>\n<p><span>The latest drop plays on the idea of a football hat-trick while quite literally spanning the globe. The 11-piece capsule includes turf trainers, full tracksuits, socks, a ball and cap, alongside two jerseys, two pairs of shorts and a neon yellow bib. Shot across Cura\u00e7ao, Egypt, the Netherlands and Italy, the campaign is a prelude to the World Cup, honouring each nation\u2019s individuality while ultimately acting as a love letter to home turf.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"7d8307bf-09b9-483e-9943-b43400b37a9a\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1038\/azure\/dazed-prod\/1440\/3\/1443682.png\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.75\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"New Balance x Lack of Guidance - Around the World\" class=\"img\" height=\"1386\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443682.png\" width=\"1038\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography by Eva Reofs, Sam Youkillis and <span class=\"nowrap\">Mohamed Sherif<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>\u201cThe international feel of the campaign allows everyone to relate to it, because football can look so many different ways depending on where you\u2019re from,\u201d Akaar says. \u201cIn the Netherlands, we captured someone trying to retrieve a ball from a ditch, something anyone who grew up playing there will recognise. In Cura\u00e7ao, it\u2019s guys playing barefoot on the beach, shirts off, under the sun. Those small, everyday moments say a lot.\u201d<\/span><\/p>\n<p><span>The result is a campaign that leans into football as a shared language. All over the world, the sentiment remains the same: football, wherever you are, feels like home. The pitch may change, but the game remains the same.<\/span><\/p>\n<p><em>Shop the collection in-store and online via <a href=\"https:\/\/www.lackofguidance.com\/collections\/shop\">Lack of Guidance<\/a><\/em><\/p>\n<p><em> Head to the gallery above to check out the campaign.\u00a0<\/em><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/fashion\/article\/70126\/1\/exclusive-new-balance-x-lack-of-guidance-show-football-knows-no-borders&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1040\/0-326-1040-693\/azure\/dazed-prod\/1440\/3\/1443694.png&#8221;] Photography by Eva Reofs, Sam Youkillis and Mohamed Sherif April\u00a0 24,\u00a0 2026 Fashion \/ News Fashion \/ News Exclusive: New Balance and Lack of Guidance show football knows no borders With the World Cup slowly inching closer, New Balance and Lack of Guidance have a hat-trick up their sleeve In Partnership with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1905038","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1905038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1905038"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1905038\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1905038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1905038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1905038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}