{"id":1904641,"date":"2026-04-24T07:45:00","date_gmt":"2026-04-24T04:45:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1904641"},"modified":"2026-04-24T07:45:00","modified_gmt":"2026-04-24T04:45:00","slug":"bursa-life-is-hard-iese-din-piata-de-telecomunicatii-si-se-restructureaza-dupa-o-pierdere-de-206-mil","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1904641","title":{"rendered":"Burs\u0103. LIFE IS HARD iese din pia\u0163a de telecomunica\u0163ii \u015fi se restructureaz\u0103 dup\u0103 o pierdere de 20,6 mil."},"content":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/10384\/23136220\/1\/catalin-chis-ceo-lih.jpghttps:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/10384\/23136220\/1\/catalin-chis-ceo-lih.jpg”]<\/p>\n

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\u2666<\/span><\/strong>\u00a0Compania clujean\u0103 renun\u0163\u0103 la divizia de telecomunica\u0163ii dup\u0103 doi ani de sc\u0103deri, procesul implic\u00e2nd \u00eenchiderea unor puncte de lucru \u015fi reducerea de personal. <\/strong><\/em>\u2666<\/span><\/strong><\/span>\u00a0La nivel individual, Life Is Hard SA a raportat o pierdere net\u0103 de 20,6 milioane de lei \u00een 2025, influen\u0163at\u0103 de ajust\u0103ri contabile non-cash \u015fi de cre\u015fterea costurilor.\u00a0<\/strong><\/em>\u2666\u00a0<\/span><\/strong><\/span>Pentru anul curent, firma listat\u0103 la BVB vizeaz\u0103 revenirea la profitabilitate \u015fi investi\u0163ii de 3 milioane de lei \u00een infrastructura tehnologic\u0103 pentru industria asigur\u0103rilor.<\/strong><\/em><\/p>\n

Life Is Hard (LIH), prima companie rom\u00e2neasc\u0103 de software listat\u0103 pe pia\u0163a AeRO a Bursei de Valori Bucure\u015fti, a demarat un proces amplu de reorganizare a modelului de business, care marcheaz\u0103 ie\u015firea din pia\u0163a de telecomunica\u0163ii \u015fi concentrarea exclusiv\u0103 pe solu\u0163ii digitale pentru industria asigur\u0103rilor. Decizia Consiliului de Administra\u0163ie vine dup\u0103 analiza performan\u0163ei din 2025, an \u00een care segmentul telecom a continuat tendin\u0163a de sc\u0103dere, iar rezultatul net individual a fost marcat de o pierdere de 20,6 milioane de lei.<\/p>\n

\u201eDup\u0103 o analiz\u0103 de profunzime a pie\u0163ei anului 2025, am decis s\u0103 ne concentr\u0103m eforturile acolo unde valoarea pe care LIH o aduce este consistent\u0103 \u015fi are putere de scalabilitate crescut\u0103. Ca urmare, din 2026 compania intr\u0103 \u00eentr-o nou\u0103 etap\u0103, \u00een care focusul de business devine crearea de infrastructur\u0103 pentru asigur\u0103ri. Planul de construc\u0163ie este dezvoltat strategic, pe paliere complementare: de la produs care conecteaz\u0103 \u00eentregul lan\u0163, prin Boost24 \u015fi produsele conexe, p\u00e2n\u0103 la specializarea unei for\u0163e de v\u00e2nz\u0103ri cu competen\u0163e digitale crescute, prin programele Skills+, care s\u0103 serviseze toat\u0103 industria\u201d, a declarat C\u0103t\u0103lin Chi\u015f, CEO LIH.<\/p>\n

Adaptarea la noul format organiza\u0163ional a presupus eliminarea liniilor de business nesustenabile precum telecom \u015fi realocarea resurselor c\u0103tre direc\u0163ii cu poten\u0163ial ridicat de cre\u015ftere, precum platformele 24broker \u015fi Boost24. Acest proces a implicat concentrarea unor puncte de lucru \u015fi desfiin\u0163area unor posturi din structura opera\u0163ional\u0103.<\/p>\n

\u00a0<\/p>\n

Radiografia financiar\u0103: Cre\u015ftere la nivel de grup, pierdere la nivel individual<\/strong><\/p>\n

Anul 2025 este descris de reprezentan\u0163ii companiei ca unul de tranzi\u0163ie \u015fi recalibrare. La nivel consolidat, LIH Group a \u00eenregistrat o majorare semnificativ\u0103 a EBITDA, de la 3,3 milioane de lei la 5,3 milioane de lei (+62%), avans sus\u0163inut de performan\u0163ele companiilor din ecosistem, Innobyte Solutions \u015fi Performia Finance.<\/p>\n

\u00cen schimb, la nivelul Life Is Hard SA, veniturile opera\u0163ionale au urcat la 37,2 milioane de lei (+21,9%), \u00eens\u0103 cifra de afaceri s-a men\u0163inut la 26,9 milioane de lei. Rezultatul net negativ de 20,6 milioane de lei a fost influen\u0163at at\u00e2t de cre\u015fterea costurilor, c\u00e2t \u015fi de ajust\u0103ri contabile non-cash aferente reevalu\u0103rii activelor.<\/p>\n

\u00a0<\/p>\n

\u0162intele pentru 2026: Stabilizare \u015fi revenire pe profit<\/strong><\/p>\n

Noua strategie se sprijin\u0103 pe patru piloni: infrastructura 24broker, platforma de distribu\u0163ie digital\u0103 Boost24, utilizarea inteligen\u0163ei artificiale pentru automatizare \u015fi programul de formare Skills+. Pentru anul 2026, bugetul prevede venituri de 26,8 milioane de lei \u015fi un plan de investi\u0163ii de 3 milioane de lei destinat construc\u0163iei de infrastructur\u0103 tehnologic\u0103.<\/p>\n

\u201eInvesti\u0163iile din 2026 au ca scop scalarea platformelor digitale din insurance, cre\u015fterea performan\u0163ei aplica\u0163iilor \u015fi extinderea volumelor de business astfel tranzac\u0163ionate. Obiectivul anului \u00een curs este revenirea la profitabilitate net\u0103, astfel \u00eenc\u00e2t din 2027 s\u0103 intr\u0103m \u00een curba ascendent\u0103 la nivel de profit\u201d, men\u0163ioneaz\u0103 George Anghelache, Chief Growth Officer (CGO) \u00een cadrul LIH.<\/p>\n

\u00cen prezent, ecosistemul de business al LIFE IS HARD include participa\u0163ii de 100% \u00een Innobyte Solutions, 35% \u00een Performia Finance \u015fi 10% \u00een Pointer Systems. De asemenea, compania de\u0163ine divizia LIH Ventures, prin care sus\u0163ine investi\u0163ii \u00een start-up-uri cu poten\u0163ial de scalare regional\u0103.<\/p>\n

<\/p>\n

George Anghelache, Chief Growth Officer (CGO) \u00een cadrul LIH<\/strong><\/em><\/p>\n<\/div>\n

[analyse_source url=”https:\/\/www.zf.ro\/business-hi-tech\/bursa-life-is-hard-iese-din-piata-de-telecomunicatii-si-se-23136220″]<\/p>\n","protected":false},"excerpt":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/10384\/23136220\/1\/catalin-chis-ceo-lih.jpghttps:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/10384\/23136220\/1\/catalin-chis-ceo-lih.jpg”] \u2666\u00a0Compania clujean\u0103 renun\u0163\u0103 la divizia de telecomunica\u0163ii dup\u0103 doi ani de sc\u0103deri, procesul implic\u00e2nd \u00eenchiderea unor puncte de lucru \u015fi reducerea de personal. \u2666\u00a0La nivel individual, Life Is Hard SA a raportat o pierdere net\u0103 de 20,6 milioane de lei \u00een 2025, influen\u0163at\u0103 de ajust\u0103ri contabile non-cash \u015fi de cre\u015fterea costurilor.\u00a0\u2666\u00a0Pentru anul […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[226,28],"class_list":["post-1904641","post","type-post","status-publish","format-standard","hentry","category-romania","tag-crawlmanager","tag-zf-ro"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1904641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1904641"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1904641\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1904641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1904641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1904641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}