{"id":1904039,"date":"2026-04-22T13:34:03","date_gmt":"2026-04-22T10:34:03","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1904039"},"modified":"2026-04-22T13:34:03","modified_gmt":"2026-04-22T10:34:03","slug":"timothee-chalamet-joins-independent-watchmaker-urban-jurgensen-as-minority-partner","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1904039","title":{"rendered":"Timoth\u00e9e Chalamet Joins Independent Watchmaker Urban J\u00fcrgensen as Minority Partner"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F22%2Ftimothee-chalamet-becomes-minority-partner-urban-jurgensen-announcement-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;]<\/p>\n<div class=\"col-post-body col\">\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Watches\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time>Apr 22, 2026<\/time><\/p><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li>\n<p>                <span class=\"hype-count grey\"><br \/>\n             1.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n                                                                                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<\/li>\n<li>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Watches<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>Apr 22, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             1.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Timoth\u00e9e Chalamet has officially joined independent watchmaker Urban J\u00fcrgensen as a partner, acquiring a minority equity stake in the company<\/li>\n<li>The move marks Chalamet\u2019s first formal partnership and equity role in a brand, transitioning his relationship from an enthusiast collector to a creative advisor for future initiatives<\/li>\n<li>Chalamet has been a highly visible supporter of the recently revived 253-year-old brand, frequently wearing his $131,000 USD platinum Urban J\u00fcrgensen UJ-2 during the press tour for his Golden Globe-winning role in <em>Marty Supreme<\/em><\/li>\n<\/ul>\n<p>Timoth\u00e9e Chalamet is making his deep-rooted passion for independent horology official. After capturing the attention of the indie watch community by repeatedly sporting a rare Urban J\u00fcrgensen timepiece on the red carpet, the acclaimed actor has officially joined the historic Swiss-Danish watchmaker as a partner. Acquiring a minority equity stake in the Rosenfield family-owned company, the move marks the first time Chalamet has stepped into a formal partnership and ownership role, elevating his involvement from a dedicated collector to a hands-on creative advisor.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"business\",\"watches\",\"timothee-chalamet\",\"urban-jurgensen\",\"lifestyle\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6708982,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>The partnership developed organically out of a shared appreciation for uncompromising craftsmanship. Chalamet joins the company alongside a small group of strategic external investors who, together with master watchmaker Kari Voutilainen and the Rosenfield family, helped orchestrate the 253-year-old brand\u2019s highly anticipated relaunch in 2025. In a statement made by Chalamet on social media, he reveals that the partnership feels \u201cmore of a creative collaboration than a traditional endorsement,\u201d deliberately bypassing the standard celebrity-brand ambassador formula in favor of genuine alignment.\n<\/p>\n<p>Chalamet, whose interest in artisanal watchmaking was initially sparked by a film director he admires, views the meticulous craft as closely related to his own profession. He described both watchmaking and filmmaking as profound forms of expression\u2014one operating on a massive IMAX screen and the other within the hyper-compact dimensions of a watch case. Urban J\u00fcrgensen CEO Alex Rosenfield echoed this sentiment, noting that the brand was immediately struck by Chalamet\u2019s deep curiosity and authentic respect for the independent watchmaking world.\n<\/p>\n<p>The partnership formally cements a relationship that the public has watched unfold over the past year. From the New York Film Festival to his Best Actor win at the 83rd Golden Globe Awards and his appearance at the Oscars, Chalamet has consistently championed the brand, opting for his trusted platinum UJ-2 over mainstream luxury options. His quiet flexing of the handmade, double-wheel natural escapement timepiece has brought unprecedented visibility to the elite independent watch space.\n<\/p>\n<p>As Urban J\u00fcrgensen continues its triumphant return to the forefront of haute horlogerie, Chalamet\u2019s new role as a creative advisor promises to inject a fresh, contemporary perspective into the storied house while remaining fiercely protective of its artisanal roots. With future collaborative projects and initiatives already in the pipeline, this partnership is poised to flawlessly bridge the gap between traditional Swiss-Danish watchmaking and modern cultural influence.\n<\/p>\n<blockquote class=\"instagram-media bypass\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DXbuNQPEZrx\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<p>\u00a0\n<\/p>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>\u00a0\n<\/p>\n<p>A post shared by Urban Ju\u0308rgensen (@urbanjurgensen)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6710326\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Aim\u00e9 Leon Dore Los Angeles Opens &amp; SKYLRK Makes Coachella Merch History in This Week&#8217;s Top Fashion News\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6709885\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>De Bethune and Denis Flageollet Are Reinvigorating Maritime Horology With the DB28xs &#8220;Sea Tourbillon&#8221;\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6709462\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>A Masterpiece Chessboard and Pixel Art Diamonds: Inside Chanel\u2019s Ultra-Exclusive &#8220;Coco Game&#8221; Capsule\n                                                                        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"widget-newsletter-form\">\n<div class=\"hb-input-group\"><\/div>\n<p class=\"errors\">\n<\/p><\/div>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Timothee ChalametUrban J\u00fcrgensen\n                                                            <\/p><\/div>\n<\/p><\/div>\n<div class=\"teads-adcall\"><\/div>\n<div data-adunit=\"HBENGLOB_BTF_POLL\" class=\"adunit ad-poll\" data-freestar-ad=\"__1x1 __2x2\" data-targeting='{\"HBSiteLoc\":[\"category\",\"ros\"],\"HBSiteCat\":[\"timothee-chalamet-becomes-minority-partner-urban-jurgensen-announcement\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"adPosition\":[\"bottom\"],\"sortable\":\"false\"}'><\/div>\n<\/footer>\n<div class=\"sponsored-content row\">\n<div class=\"aftercontent-wrapper\">\n<div class=\"aftercontent-clipper\">\n<div class=\"aftercontent-inner\">\n            <!-- Tag ID: HBENGLOB_BTF_AFTERCONTENT --><\/p>\n<div class=\"post-article adunit sticky-post aftercontent\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_BTF_AFTERCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"business\",\"watches\",\"timothee-chalamet\",\"urban-jurgensen\",\"lifestyle\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6708982,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/article><\/div>\n<div id=\"post-footer\" class=\"post-footer row\">\n<div class=\"col-shopping-break\">\n<div class=\"shopping-break-container feedbreak-grid-layout\">\n<div class=\"adunit ad-shopping-break\" data-adunit=\"HBEN_SHOP_BREAK\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"business\",\"watches\",\"timothee-chalamet\",\"urban-jurgensen\",\"lifestyle\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"us\",\"region\":\"naam\",\"subRegion\":\"\",\"HBArticle\":6708982,\"HBBlacklist\":\"1\"}' data-sortable=\"false\" data-outofpage=\"true\"><\/div>\n<div id=\"shopping-break-6708982\" class=\"shopping-break-wrapper\"><\/div>\n<\/div>\n<hr>\n<p><!-- cached at 2026-04-26T12:20:59-04:00 --><\/div>\n<div class=\"col-comments\">\n<div id=\"comments\" class=\"post-comments none \">\n<header>\n<div class=\"heading\">\n                    <span class=\"comment-count\">0<\/span> <span>Comments<\/span>\n                <\/div>\n<div class=\"comment-dropdown-tooltip\">\n<ul>\n<li>\n<\/li>\n<li>\n<\/li>\n<\/ul>\n<div class=\"comment-dropdown-arrow\"><\/div>\n<\/p><\/div>\n<\/header><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Watches\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time>Apr 22, 2026<\/time><\/p><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li>\n<p>                <span class=\"hype-count grey\"><br \/>\n             1.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n                                                                                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<\/li>\n<li>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Watches<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>Apr 22, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             1.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Timoth\u00e9e Chalamet has officially joined independent watchmaker Urban J\u00fcrgensen as a partner, acquiring a minority equity stake in the company<\/li>\n<li>The move marks Chalamet\u2019s first formal partnership and equity role in a brand, transitioning his relationship from an enthusiast collector to a creative advisor for future initiatives<\/li>\n<li>Chalamet has been a highly visible supporter of the recently revived 253-year-old brand, frequently wearing his $131,000 USD platinum Urban J\u00fcrgensen UJ-2 during the press tour for his Golden Globe-winning role in <em>Marty Supreme<\/em><\/li>\n<\/ul>\n<p>Timoth\u00e9e Chalamet is making his deep-rooted passion for independent horology official. After capturing the attention of the indie watch community by repeatedly sporting a rare Urban J\u00fcrgensen timepiece on the red carpet, the acclaimed actor has officially joined the historic Swiss-Danish watchmaker as a partner. Acquiring a minority equity stake in the Rosenfield family-owned company, the move marks the first time Chalamet has stepped into a formal partnership and ownership role, elevating his involvement from a dedicated collector to a hands-on creative advisor.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"business\",\"watches\",\"timothee-chalamet\",\"urban-jurgensen\",\"lifestyle\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6708982,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>The partnership developed organically out of a shared appreciation for uncompromising craftsmanship. Chalamet joins the company alongside a small group of strategic external investors who, together with master watchmaker Kari Voutilainen and the Rosenfield family, helped orchestrate the 253-year-old brand\u2019s highly anticipated relaunch in 2025. In a statement made by Chalamet on social media, he reveals that the partnership feels \u201cmore of a creative collaboration than a traditional endorsement,\u201d deliberately bypassing the standard celebrity-brand ambassador formula in favor of genuine alignment.\n<\/p>\n<p>Chalamet, whose interest in artisanal watchmaking was initially sparked by a film director he admires, views the meticulous craft as closely related to his own profession. He described both watchmaking and filmmaking as profound forms of expression\u2014one operating on a massive IMAX screen and the other within the hyper-compact dimensions of a watch case. Urban J\u00fcrgensen CEO Alex Rosenfield echoed this sentiment, noting that the brand was immediately struck by Chalamet\u2019s deep curiosity and authentic respect for the independent watchmaking world.\n<\/p>\n<p>The partnership formally cements a relationship that the public has watched unfold over the past year. From the New York Film Festival to his Best Actor win at the 83rd Golden Globe Awards and his appearance at the Oscars, Chalamet has consistently championed the brand, opting for his trusted platinum UJ-2 over mainstream luxury options. His quiet flexing of the handmade, double-wheel natural escapement timepiece has brought unprecedented visibility to the elite independent watch space.\n<\/p>\n<p>As Urban J\u00fcrgensen continues its triumphant return to the forefront of haute horlogerie, Chalamet\u2019s new role as a creative advisor promises to inject a fresh, contemporary perspective into the storied house while remaining fiercely protective of its artisanal roots. With future collaborative projects and initiatives already in the pipeline, this partnership is poised to flawlessly bridge the gap between traditional Swiss-Danish watchmaking and modern cultural influence.\n<\/p>\n<blockquote class=\"instagram-media bypass\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DXbuNQPEZrx\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<p>\u00a0\n<\/p>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>\u00a0\n<\/p>\n<p>A post shared by Urban Ju\u0308rgensen (@urbanjurgensen)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6710326\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Aim\u00e9 Leon Dore Los Angeles Opens &amp; SKYLRK Makes Coachella Merch History in This Week&#8217;s Top Fashion News\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6709885\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>De Bethune and Denis Flageollet Are Reinvigorating Maritime Horology With the DB28xs &#8220;Sea Tourbillon&#8221;\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6709462\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>A Masterpiece Chessboard and Pixel Art Diamonds: Inside Chanel\u2019s Ultra-Exclusive &#8220;Coco Game&#8221; Capsule\n                                                                        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"widget-newsletter-form\">\n<div class=\"hb-input-group\"><\/div>\n<p class=\"errors\">\n<\/p><\/div>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Timothee ChalametUrban J\u00fcrgensen\n                                                            <\/p><\/div>\n<\/p><\/div>\n<div class=\"teads-adcall\"><\/div>\n<div data-adunit=\"HBENGLOB_BTF_POLL\" class=\"adunit ad-poll\" data-freestar-ad=\"__1x1 __2x2\" data-targeting='{\"HBSiteLoc\":[\"category\",\"ros\"],\"HBSiteCat\":[\"timothee-chalamet-becomes-minority-partner-urban-jurgensen-announcement\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"adPosition\":[\"bottom\"],\"sortable\":\"false\"}'><\/div>\n<\/footer>\n<div class=\"sponsored-content row\">\n<div class=\"aftercontent-wrapper\">\n<div class=\"aftercontent-clipper\">\n<div class=\"aftercontent-inner\">\n            <!-- Tag ID: HBENGLOB_BTF_AFTERCONTENT --><\/p>\n<div class=\"post-article adunit sticky-post aftercontent\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_BTF_AFTERCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"business\",\"watches\",\"timothee-chalamet\",\"urban-jurgensen\",\"lifestyle\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6708982,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/article><\/div>\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Watches\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time>Apr 22, 2026<\/time><\/p><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li>\n<p>                <span class=\"hype-count grey\"><br \/>\n             1.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n                                                                                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<\/li>\n<li>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Watches\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time>Apr 22, 2026<\/time><\/p><\/div>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<article class=\"post-body-article\">\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Watches<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>Apr 22, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             1.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Timoth\u00e9e Chalamet has officially joined independent watchmaker Urban J\u00fcrgensen as a partner, acquiring a minority equity stake in the company<\/li>\n<li>The move marks Chalamet\u2019s first formal partnership and equity role in a brand, transitioning his relationship from an enthusiast collector to a creative advisor for future initiatives<\/li>\n<li>Chalamet has been a highly visible supporter of the recently revived 253-year-old brand, frequently wearing his $131,000 USD platinum Urban J\u00fcrgensen UJ-2 during the press tour for his Golden Globe-winning role in <em>Marty Supreme<\/em><\/li>\n<\/ul>\n<p>Timoth\u00e9e Chalamet is making his deep-rooted passion for independent horology official. After capturing the attention of the indie watch community by repeatedly sporting a rare Urban J\u00fcrgensen timepiece on the red carpet, the acclaimed actor has officially joined the historic Swiss-Danish watchmaker as a partner. Acquiring a minority equity stake in the Rosenfield family-owned company, the move marks the first time Chalamet has stepped into a formal partnership and ownership role, elevating his involvement from a dedicated collector to a hands-on creative advisor.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"business\",\"watches\",\"timothee-chalamet\",\"urban-jurgensen\",\"lifestyle\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6708982,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>The partnership developed organically out of a shared appreciation for uncompromising craftsmanship. Chalamet joins the company alongside a small group of strategic external investors who, together with master watchmaker Kari Voutilainen and the Rosenfield family, helped orchestrate the 253-year-old brand\u2019s highly anticipated relaunch in 2025. In a statement made by Chalamet on social media, he reveals that the partnership feels \u201cmore of a creative collaboration than a traditional endorsement,\u201d deliberately bypassing the standard celebrity-brand ambassador formula in favor of genuine alignment.\n<\/p>\n<p>Chalamet, whose interest in artisanal watchmaking was initially sparked by a film director he admires, views the meticulous craft as closely related to his own profession. He described both watchmaking and filmmaking as profound forms of expression\u2014one operating on a massive IMAX screen and the other within the hyper-compact dimensions of a watch case. Urban J\u00fcrgensen CEO Alex Rosenfield echoed this sentiment, noting that the brand was immediately struck by Chalamet\u2019s deep curiosity and authentic respect for the independent watchmaking world.\n<\/p>\n<p>The partnership formally cements a relationship that the public has watched unfold over the past year. From the New York Film Festival to his Best Actor win at the 83rd Golden Globe Awards and his appearance at the Oscars, Chalamet has consistently championed the brand, opting for his trusted platinum UJ-2 over mainstream luxury options. His quiet flexing of the handmade, double-wheel natural escapement timepiece has brought unprecedented visibility to the elite independent watch space.\n<\/p>\n<p>As Urban J\u00fcrgensen continues its triumphant return to the forefront of haute horlogerie, Chalamet\u2019s new role as a creative advisor promises to inject a fresh, contemporary perspective into the storied house while remaining fiercely protective of its artisanal roots. With future collaborative projects and initiatives already in the pipeline, this partnership is poised to flawlessly bridge the gap between traditional Swiss-Danish watchmaking and modern cultural influence.\n<\/p>\n<blockquote class=\"instagram-media bypass\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DXbuNQPEZrx\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<p>\u00a0\n<\/p>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>\u00a0\n<\/p>\n<p>A post shared by Urban Ju\u0308rgensen (@urbanjurgensen)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6710326\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Aim\u00e9 Leon Dore Los Angeles Opens &amp; SKYLRK Makes Coachella Merch History in This Week&#8217;s Top Fashion News\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6709885\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>De Bethune and Denis Flageollet Are Reinvigorating Maritime Horology With the DB28xs &#8220;Sea Tourbillon&#8221;\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6709462\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>A Masterpiece Chessboard and Pixel Art Diamonds: Inside Chanel\u2019s Ultra-Exclusive &#8220;Coco Game&#8221; Capsule\n                                                                        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"widget-newsletter-form\">\n<div class=\"hb-input-group\"><\/div>\n<p class=\"errors\">\n<\/p><\/div>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Timothee ChalametUrban J\u00fcrgensen\n                                                            <\/p><\/div>\n<\/p><\/div>\n<div class=\"teads-adcall\"><\/div>\n<div data-adunit=\"HBENGLOB_BTF_POLL\" class=\"adunit ad-poll\" data-freestar-ad=\"__1x1 __2x2\" data-targeting='{\"HBSiteLoc\":[\"category\",\"ros\"],\"HBSiteCat\":[\"timothee-chalamet-becomes-minority-partner-urban-jurgensen-announcement\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"adPosition\":[\"bottom\"],\"sortable\":\"false\"}'><\/div>\n<\/footer>\n<div class=\"sponsored-content row\">\n<div class=\"aftercontent-wrapper\">\n<div class=\"aftercontent-clipper\">\n<div class=\"aftercontent-inner\">\n            <!-- Tag ID: HBENGLOB_BTF_AFTERCONTENT --><\/p>\n<div class=\"post-article adunit sticky-post aftercontent\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_BTF_AFTERCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"business\",\"watches\",\"timothee-chalamet\",\"urban-jurgensen\",\"lifestyle\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6708982,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/article>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Watches<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>Apr 22, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             1.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Watches<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>Apr 22, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Watches<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>Apr 22, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             1.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Timoth\u00e9e Chalamet has officially joined independent watchmaker Urban J\u00fcrgensen as a partner, acquiring a minority equity stake in the company<\/li>\n<li>The move marks Chalamet\u2019s first formal partnership and equity role in a brand, transitioning his relationship from an enthusiast collector to a creative advisor for future initiatives<\/li>\n<li>Chalamet has been a highly visible supporter of the recently revived 253-year-old brand, frequently wearing his $131,000 USD platinum Urban J\u00fcrgensen UJ-2 during the press tour for his Golden Globe-winning role in <em>Marty Supreme<\/em><\/li>\n<\/ul>\n<p>Timoth\u00e9e Chalamet is making his deep-rooted passion for independent horology official. After capturing the attention of the indie watch community by repeatedly sporting a rare Urban J\u00fcrgensen timepiece on the red carpet, the acclaimed actor has officially joined the historic Swiss-Danish watchmaker as a partner. Acquiring a minority equity stake in the Rosenfield family-owned company, the move marks the first time Chalamet has stepped into a formal partnership and ownership role, elevating his involvement from a dedicated collector to a hands-on creative advisor.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting='{\"HBSiteLoc\":[\"ros\",\"article\"],\"HBSiteCat\":[\"business\",\"watches\",\"timothee-chalamet\",\"urban-jurgensen\",\"lifestyle\"],\"HBSitePage\":\"0\",\"HBSiteLang\":\"en\",\"country\":\"ro\",\"region\":\"emea\",\"subRegion\":\"europe\",\"HBArticle\":6708982,\"HBBlacklist\":\"1\"}'><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>The partnership developed organically out of a shared appreciation for uncompromising craftsmanship. Chalamet joins the company alongside a small group of strategic external investors who, together with master watchmaker Kari Voutilainen and the Rosenfield family, helped orchestrate the 253-year-old brand\u2019s highly anticipated relaunch in 2025. In a statement made by Chalamet on social media, he reveals that the partnership feels \u201cmore of a creative collaboration than a traditional endorsement,\u201d deliberately bypassing the standard celebrity-brand ambassador formula in favor of genuine alignment.\n<\/p>\n<p>Chalamet, whose interest in artisanal watchmaking was initially sparked by a film director he admires, views the meticulous craft as closely related to his own profession. He described both watchmaking and filmmaking as profound forms of expression\u2014one operating on a massive IMAX screen and the other within the hyper-compact dimensions of a watch case. Urban J\u00fcrgensen CEO Alex Rosenfield echoed this sentiment, noting that the brand was immediately struck by Chalamet\u2019s deep curiosity and authentic respect for the independent watchmaking world.\n<\/p>\n<p>The partnership formally cements a relationship that the public has watched unfold over the past year. From the New York Film Festival to his Best Actor win at the 83rd Golden Globe Awards and his appearance at the Oscars, Chalamet has consistently championed the brand, opting for his trusted platinum UJ-2 over mainstream luxury options. His quiet flexing of the handmade, double-wheel natural escapement timepiece has brought unprecedented visibility to the elite independent watch space.\n<\/p>\n<p>As Urban J\u00fcrgensen continues its triumphant return to the forefront of haute horlogerie, Chalamet\u2019s new role as a creative advisor promises to inject a fresh, contemporary perspective into the storied house while remaining fiercely protective of its artisanal roots. With future collaborative projects and initiatives already in the pipeline, this partnership is poised to flawlessly bridge the gap between traditional Swiss-Danish watchmaking and modern cultural influence.\n<\/p>\n<blockquote class=\"instagram-media bypass\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DXbuNQPEZrx\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<p>\u00a0\n<\/p>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>\u00a0\n<\/p>\n<p>A post shared by Urban Ju\u0308rgensen (@urbanjurgensen)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Timothee ChalametUrban J\u00fcrgensen\n                                                            <\/p><\/div>\n<\/p><\/div>\n<p>[analyse_source url=&#8221;https:\/\/hypebeast.com\/2026\/4\/timothee-chalamet-becomes-minority-partner-urban-jurgensen-announcement&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F22%2Ftimothee-chalamet-becomes-minority-partner-urban-jurgensen-announcement-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;] Watches Apr 22, 2026 1.2K Views 0\u00a0Comments Comments Save Text By Joyce Li Share this article Watches Apr 22, 2026 1.2K Views 0\u00a0Comments Comments Save Summary Timoth\u00e9e Chalamet has officially joined independent watchmaker Urban J\u00fcrgensen as a partner, acquiring a minority equity stake in the company The move marks Chalamet\u2019s first formal [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,39],"class_list":["post-1904039","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-hypebeast-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1904039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1904039"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1904039\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1904039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1904039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1904039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}