{"id":1902090,"date":"2026-04-25T08:53:59","date_gmt":"2026-04-25T05:53:59","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1902090"},"modified":"2026-04-25T08:53:59","modified_gmt":"2026-04-25T05:53:59","slug":"can-denza-really-compete-with-the-german-premium-brands","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1902090","title":{"rendered":"Can Denza really compete with the German premium brands?"},"content":{"rendered":"<article class=\"articleItem\">\n<p>    {&#8220;@context&#8221;:&#8221;https:\/\/schema.org&#8221;,&#8221;@type&#8221;:&#8221;Article&#8221;,&#8221;image&#8221;:&#8221;https:\/\/car-images.bauersecure.com\/wp-images\/260912\/denza_z9gt_9.jpg&#8221;,&#8221;mainEntityOfPage&#8221;:{&#8220;@type&#8221;:&#8221;WebPage&#8221;,&#8221;@id&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/denza\/premium-competition-2026\/&#8221;},&#8221;url&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/denza\/premium-competition-2026\/&#8221;,&#8221;author&#8221;:{&#8220;@type&#8221;:&#8221;Person&#8221;,&#8221;name&#8221;:&#8221;Ryan Hirons&#8221;},&#8221;dateModified&#8221;:&#8221;2026-04-25T09:59:32+01:00&#8243;,&#8221;datePublished&#8221;:&#8221;2026-04-25T09:53:59+01:00&#8243;,&#8221;headline&#8221;:&#8221;Can Denza really compete with the German premium brands?&#8221;,&#8221;publisher&#8221;:{&#8220;@type&#8221;:&#8221;Organization&#8221;,&#8221;name&#8221;:&#8221;Bauer Media&#8221;,&#8221;brand&#8221;:{&#8220;@type&#8221;:&#8221;Organization&#8221;,&#8221;name&#8221;:&#8221;Car Magazine&#8221;},&#8221;logo&#8221;:{&#8220;@type&#8221;:&#8221;ImageObject&#8221;,&#8221;url&#8221;:&#8221;https:\/\/car-assets.bauersecure.com\/images\/logos\/car.200&#215;88.png&#8221;}}}<\/p>\n<div class=\"row\">\n<div class=\"column xlarge-10 xlarge-push-2\">\n<header>\n<div class=\"row\">\n<div class=\"column\">\n<h1 class=\"title\">\n\t\t\t\t\t\t\t\t\tCan Denza really compete with the German premium brands?<\/h1>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"column\">\n<div class=\"hide-for-xlarge-up\">\n<div class=\"compact-author-info\">\n\tBy Ryan Hirons\n<\/div>\n<\/p><\/div>\n<div class=\"dates\">\n<p>\t\t\t\t\t\t\t\t\t<span><br \/>\n\t\t\t\t\t\t\t\t\t\tUpdated: Today 09:59<br \/>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"cms-content\">\n<div class=\"in-page-gallery full-width thumbnails-bullets\">\n<ul class=\"carousel\" data-orbit=\"true\" data-options=\"bullets: true; resume_on_mouseout: false; timer: false; variable_height: true; slide_number: false\">\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/260912\/denza_z9gt_9.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Denza\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/260912\/480x270\/denza_z9gt_9.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/720x405\/denza_z9gt_9.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/1056x594\/denza_z9gt_9.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>Denza<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/260912\/denza_z9gt_1.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Denza\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/260912\/480x270\/denza_z9gt_1.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/720x405\/denza_z9gt_1.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/1056x594\/denza_z9gt_1.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>Denza<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/260912\/denza_z9gt_10.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Denza interior\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/260912\/480x270\/denza_z9gt_10.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/720x405\/denza_z9gt_10.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/1056x594\/denza_z9gt_10.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>Denza interior<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/260912\/denza_z9gt_2.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Denza\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/260912\/480x270\/denza_z9gt_2.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/720x405\/denza_z9gt_2.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/1056x594\/denza_z9gt_2.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>Denza<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/260912\/denza_z9gt_3.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Denza\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/260912\/480x270\/denza_z9gt_3.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/720x405\/denza_z9gt_3.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/1056x594\/denza_z9gt_3.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>Denza<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/260912\/denza_z9gt_4.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Denza\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/260912\/480x270\/denza_z9gt_4.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/720x405\/denza_z9gt_4.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/1056x594\/denza_z9gt_4.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>Denza<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/260912\/denza_z9gt_5.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Denza interior\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/260912\/480x270\/denza_z9gt_5.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/720x405\/denza_z9gt_5.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/1056x594\/denza_z9gt_5.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>Denza interior<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/260912\/denza_z9gt_6.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Denza interior\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/260912\/480x270\/denza_z9gt_6.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/720x405\/denza_z9gt_6.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/1056x594\/denza_z9gt_6.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>Denza interior<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/260912\/denza_z9gt_7.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Denza interior buttons\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/260912\/480x270\/denza_z9gt_7.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/720x405\/denza_z9gt_7.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/1056x594\/denza_z9gt_7.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>Denza interior buttons<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/260912\/denza_z9gt_8.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Denza boot interior\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/260912\/480x270\/denza_z9gt_8.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/720x405\/denza_z9gt_8.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/1056x594\/denza_z9gt_8.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>Denza boot interior<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<\/ul>\n<\/div>\n<div class=\"articleContent\">\n<div>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/byd\/\" title=\"View all BYD  Reviews\"><br \/>\n\t\t\t\t\t\t\t\t\t<span class=\"info-link\"> View all BYD  Reviews<\/span><br \/>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"bold-links\">\n<p><strong>\u25ba Denza is aiming at Europe<br \/>\u25ba It begins with the Z9 GT<br \/>\u25ba But will its plan work?<\/strong><\/p>\n<p>Eurocentric evidence would suggest that the automotive industry is on its knees. Although the UK market saw marginal year-on-year rises in new car sales in March, they\u2019re still way below pre-pandemic levels.\u00a0<\/p>\n<p>It\u2019s the result of many factors intersecting: the cost-of-living crisis, global conflicts, tariffs, and a lack of consumer confidence in a regulation-driven push towards electric cars. The upshot is that most established European car manufacturers are feeling considerable pain.\u00a0<\/p>\n<p><em>Like this? Get more CAR delivered to your browser!\u00a0<\/em><a href=\"https:\/\/www.google.com\/preferences\/source?q=carmagazine.co.uk\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>Click here to add CAR Magazine as a preferred source on Google<\/strong><\/em><\/a><em>.<\/em>\u00a0<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/260912\/480x0\/denza_z9gt_6.jpg?scale=down\" alt=\"Denza interior\" class=\"wp-image-260914\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/260912\/480x0\/denza_z9gt_6.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/720x0\/denza_z9gt_6.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/1040x0\/denza_z9gt_6.jpg?scale=down, (large)]\"><\/figure>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<\/p>\n<p>Ford of Europe is currently in the midst of a restructuring that will see 4000 jobs cut across the continent, including 800 in the UK, by 2027. Stellantis has repeatedly paused production of several models over the last 18 months or so due to a lack of demand. Even the great Volkswagen is having to deal with falling profits, leading to 50,000 jobs in Germany being made redundant by the end of the decade.\u00a0<\/p>\n<p>But shift your focus from Europe to China, and it\u2019s boom time. Specifically, it\u2019s boom time for sales of Chinese cars in Europe, adding to the woes of those European manufacturers.<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/260912\/480x0\/denza_z9gt_9.jpg?scale=down\" alt=\"Denza\" class=\"wp-image-260917\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/260912\/480x0\/denza_z9gt_9.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/720x0\/denza_z9gt_9.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/1040x0\/denza_z9gt_9.jpg?scale=down, (large)]\"><\/figure>\n<\/p>\n<p>In March, a Chinese car became the UK\u2019s best-selling model for the first time, in the form of the <a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/jaecoo\/7-suv\/\">Jaecoo 7.<\/a> It\u2019s a big deal: a brand that didn\u2019t exist on these shores until January 2025 is already making life tough for big names like the Kia Sportage, Ford Puma and Nissan Qashqai.\u202f\u00a0<\/p>\n<p>And that is no anomaly. Data will tell you that multiple brands from China are quickly rising into mainstream consciousness. Your eyes will tell you they\u2019re appearing in just about every supermarket car park you visit.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/260912\/480x0\/denza_z9gt_5.jpg?scale=down\" alt=\"Denza interior\" class=\"wp-image-260923\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/260912\/480x0\/denza_z9gt_5.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/720x0\/denza_z9gt_5.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/1040x0\/denza_z9gt_5.jpg?scale=down, (large)]\"><\/figure>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<\/p>\n<p>The formula for that mainstream success has been an easy one to pinpoint. Out-equip your rivals, undercut them on price, and back the product up with finance and warranty packages that should quash any doubts held by would-be buyers.\u202f\u00a0<\/p>\n<p>For the price of a fully-loaded Jaecoo 7 SHS \u2013 a five-seat plug-in hybrid crossover with a 14.8-inch touchscreen, a full suite of driver-assistance technology and comfort features like ventilated seats \u2013 you couldn\u2019t get even the most basic Volkswagen Tiguan. The Chinese manufacturers know what people want, or at least non-enthusiast people.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/260912\/480x0\/denza_z9gt_7.jpg?scale=down\" alt=\"Denza interior buttons\" class=\"wp-image-260915\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/260912\/480x0\/denza_z9gt_7.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/720x0\/denza_z9gt_7.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/1040x0\/denza_z9gt_7.jpg?scale=down, (large)]\"><\/figure>\n<\/p>\n<p>BYD uses much the same formula and is also enjoying huge success, in a slightly different way. No one model has taken a headline-grabbing position on the model sales charts, but its diverse range has been attracting considerable interest, with a very healthy 21,337 cars registered in the UK from January through to the end of March. As a manufacturer, its UK market share is currently better than Renault, Mazda, Citro\u00ebn, Honda, Dacia and Suzuki. For a brand that only seriously entered the passenger-car market in 2023, that is no mean feat.\u00a0<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/260912\/480x0\/denza_z9gt_10.jpg?scale=down\" alt=\"Denza interior\" class=\"wp-image-260918\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/260912\/480x0\/denza_z9gt_10.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/720x0\/denza_z9gt_10.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/1040x0\/denza_z9gt_10.jpg?scale=down, (large)]\"><\/figure>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<\/p>\n<p>It won\u2019t be resting on its laurels. Now it has given itself the difficult task of breaching the customer base of European premium manufacturers. In a segment that traditionally relies heavily on how the public perceives a brand, that\u2019s going to be a trickier task for BYD to take on successfully.\u00a0<\/p>\n<p>Denza is the brand name BYD is using for this latest venture. It recently launched on the Continent and is officially entering the UK market at July\u2019s Goodwood Festival of Speed. Sales of its first car, the Z9 GT, will commence after that.\u00a0<\/p>\n<p>Its approach is to offer a lot of car, with a lot of luxury and tech equipment, at a price that undercuts established names such as Mercedes, Audi, BMW and Porsche.\u202f\u00a0<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/260912\/480x0\/denza_z9gt_2.jpg?scale=down\" alt=\"Denza\" class=\"wp-image-260920\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/260912\/480x0\/denza_z9gt_2.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/720x0\/denza_z9gt_2.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/1040x0\/denza_z9gt_2.jpg?scale=down, (large)]\"><\/figure>\n<\/p>\n<p>Although the exact pricing of the new shooting brake\/estate has yet to be confirmed, it\u2019s likely to launch at around \u00a395,000 for the hybrid version and \u00a3105,000 for the full EV. With a peak output of around 1140bhp, a quoted range of 373 miles, dual-chamber air suspension, lavish cabin equipment and the ability to go viral on TikTok with a crab-walk feature, the EV may sound expensive but it offers a lot. For similar money you can get a Porsche Taycan 4S with a lot less power and a lot less equipment.<\/p>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/260912\/480x0\/denza_z9gt_8.jpg?scale=down\" alt=\"Denza boot interior\" class=\"wp-image-260916\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/260912\/480x0\/denza_z9gt_8.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/720x0\/denza_z9gt_8.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/1040x0\/denza_z9gt_8.jpg?scale=down, (large)]\"><\/figure>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<\/p>\n<p>But would you really go for the Denza, or would you still be drawn to the quality, prestige and proven dynamic excellence of the Porsche? It will certainly be an uphill task for Denza \u2013 but then remember how vigorous parent company BYD\u2019s growth has been, and don\u2019t be quick to dismiss this new ambition.<\/p>\n<p>With Denza, BYD has borrowed a ploy from a brand that faced a similar challenge at the dawn of the modern EV, and pulled it off.\u202f When Tesla introduced the groundbreaking Model S to the UK market in 2014, it had an advantage in being one of the first electric cars that could be seriously considered as usable day-to-day. Key to that was its revolutionary Supercharger network, which was not only a huge practical win, it also elevated Tesla\u2019s image.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/260912\/480x0\/denza_z9gt_4.jpg?scale=down\" alt=\"Denza\" class=\"wp-image-260922\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/260912\/480x0\/denza_z9gt_4.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/720x0\/denza_z9gt_4.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/1040x0\/denza_z9gt_4.jpg?scale=down, (large)]\"><\/figure>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<\/p>\n<p>For all the developments in the last decade, range and convenience remain key points to EV buyers. Perhaps critical to the success of Denza will be a generational leap BYD is gambling on with its new charging network.\u00a0<\/p>\n<p>The Denza Z9 GT supports 1500kW \u2018Flash\u2019 charging, dramatically surpassing every other car on the UK market, allowing for a 10-97 per cent charge in just nine minutes. Brilliant in theory \u2013 and BYD plans to make sure customers can get the benefit in reality.\u202f\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/260912\/480x0\/denza_z9gt_1.jpg?scale=down\" alt=\"Denza\" class=\"wp-image-260919\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/260912\/480x0\/denza_z9gt_1.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/720x0\/denza_z9gt_1.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/260912\/1040x0\/denza_z9gt_1.jpg?scale=down, (large)]\"><\/figure>\n<\/p>\n<p>It aims to introduce 300 Flash locations across the UK by the end of 2026, at Denza dealers and other locations, for a total of 600 charge points. If all goes according to plan, they will be the most powerful chargers publicly available in the UK.\u00a0<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p>It\u2019s an ambitious goal, given that there are currently zero Flash chargers in the UK, but one that would be hard to doubt BYD on, given its habit of making the impossible possible.\u00a0<\/p>\n<\/p><\/div>\n<aside class=\"about-author\">\n<h2 class=\"about-author-heading\">About the author<\/h2>\n<div class=\"about-author-inner\">\n<div class=\"main-author-summary-container\">\n<div class=\"main-author-name-container\">\n<div class=\"main-author-name\">Ryan Hirons<\/div>\n<div class=\"main-author-job-title\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"main-author-byline\">\n<\/p><\/div>\n<\/aside><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"column show-for-xlarge-up xlarge-2 xlarge-pull-10\">\n<figure class=\"author-info clearfix\">\n<p>\t\t\t<a class=\"author-image\" target=\"_blank\"><\/a><figcaption>\n<p class=\"author-name\">\n\t\t\tBy Ryan Hirons\n\t\t<\/p>\n<\/figcaption><\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"column xlarge-10 xlarge-push-2 disqus\">\n\t\t\t\t\t\t<a id=\"commentsExpander\" href=\"https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/denza\/premium-competition-2026\/\"><br \/>\n\t\t\t\t\t\t\t<span class=\"icon fi-comments\"><\/span><br \/>\n\t\t\t\t\t\t\t<span class=\"link-text disqus-comment-count\" data-disqus-identifier=\"article-wp-260912\">Comments<\/span><br \/>\n\t\t\t\t\t\t<\/a><\/p>\n<div id=\"commentsSection\">\n<div id=\"disqus_thread\"><\/div>\n<p>var disqus_shortname = &#8216;carmagazine&#8217;;<br \/>\nvar disqus_developer = 0;<br \/>\nvar disqus_identifier = &#8216;article-wp-260912&#8217;;<br \/>\n\t(function () {<br \/>\n\t\tvar dsq = document.createElement(&#8216;script&#8217;);<br \/>\n\t\tdsq.type = &#8216;text\/javascript&#8217;;<br 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src=\"https:\/\/car-images.bauersecure.com\/wp-images\/260912\/79x79\/denza_z9gt_4.jpg?quality=50\" alt style=\"border-width:0px\"><\/a><\/p>\n<p>\t\t\t\t\t\t\t<a class=\"rsImg\" href=\"https:\/\/car-images.bauersecure.com\/wp-images\/260912\/1752x1168\/denza_z9gt_5.jpg?mode=max&amp;quality=90&amp;scale=down\"><span class=\"inner\">Denza interior<\/span><img decoding=\"async\" class=\"rsTmb\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/260912\/79x79\/denza_z9gt_5.jpg?quality=50\" alt style=\"border-width:0px\"><\/a><\/p>\n<p>\t\t\t\t\t\t\t<a class=\"rsImg\" href=\"https:\/\/car-images.bauersecure.com\/wp-images\/260912\/1752x1168\/denza_z9gt_6.jpg?mode=max&amp;quality=90&amp;scale=down\"><span class=\"inner\">Denza interior<\/span><img decoding=\"async\" class=\"rsTmb\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/260912\/79x79\/denza_z9gt_6.jpg?quality=50\" alt style=\"border-width:0px\"><\/a><\/p>\n<p>\t\t\t\t\t\t\t<a class=\"rsImg\" 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data-elem=\"close\"><\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>{&#8220;@context&#8221;:&#8221;https:\/\/schema.org&#8221;,&#8221;@type&#8221;:&#8221;Article&#8221;,&#8221;image&#8221;:&#8221;https:\/\/car-images.bauersecure.com\/wp-images\/260912\/denza_z9gt_9.jpg&#8221;,&#8221;mainEntityOfPage&#8221;:{&#8220;@type&#8221;:&#8221;WebPage&#8221;,&#8221;@id&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/denza\/premium-competition-2026\/&#8221;},&#8221;url&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/denza\/premium-competition-2026\/&#8221;,&#8221;author&#8221;:{&#8220;@type&#8221;:&#8221;Person&#8221;,&#8221;name&#8221;:&#8221;Ryan Hirons&#8221;},&#8221;dateModified&#8221;:&#8221;2026-04-25T09:59:32+01:00&#8243;,&#8221;datePublished&#8221;:&#8221;2026-04-25T09:53:59+01:00&#8243;,&#8221;headline&#8221;:&#8221;Can Denza really compete with the German premium brands?&#8221;,&#8221;publisher&#8221;:{&#8220;@type&#8221;:&#8221;Organization&#8221;,&#8221;name&#8221;:&#8221;Bauer Media&#8221;,&#8221;brand&#8221;:{&#8220;@type&#8221;:&#8221;Organization&#8221;,&#8221;name&#8221;:&#8221;Car Magazine&#8221;},&#8221;logo&#8221;:{&#8220;@type&#8221;:&#8221;ImageObject&#8221;,&#8221;url&#8221;:&#8221;https:\/\/car-assets.bauersecure.com\/images\/logos\/car.200&#215;88.png&#8221;}}} Can Denza really compete with the German premium brands? By Ryan Hirons Updated: Today 09:59 Denza Denza Denza interior Denza Denza Denza Denza interior Denza interior Denza interior buttons Denza boot interior View all BYD Reviews \u25ba Denza is aiming at Europe\u25ba It [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[239,226],"class_list":["post-1902090","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-carmagazine-co-uk","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1902090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1902090"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1902090\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1902090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1902090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1902090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}