[analyse_image type=”featured” src=”https:\/\/www.artnews.com\/wp-content\/uploads\/2026\/04\/GettyImages-986345662.jpg?w=1024″]<\/p>\n
SHANGHAI\u00a0BOUND:\u00a0<\/strong>Max Mara\u00a0has zeroed in on the Long Museum West Bund in Shanghai as the location of its next show.<\/p>\n \n\tAs reported, the Italian brand is planning to hold its\u00a0resort\u00a02027 show in the Chinese city on June 16. The event will coincide with the opening of an exhibition at the same space to mark the brand\u2019s 75th anniversary. Curated by Olivier Saillard, the showcase will be titled \u201cThe Max!\u201d and will be open to the public from June 17 to 28.<\/p>\n \n\tThe venue is part of an ecosystem of three museums grouped under the Long Museum, a private art museum founded by husband-and-wife art collectors Liu Yiqian and Wang Wei, which includes the Long Museum Pudong and the Long Museum Chongqing outposts. The three units cover multiple categories, including traditional and contemporary Chinese art, Chinese revolutionary art, and contemporary artworks hailing from Asia, Europe and the U.S.<\/p>\n \n\tLong Museum West Bund is located at the center of the West Bund Culture Corridor in Binjiang, Xuhui District in Shanghai. Designed by Liu Yi-chun, a Chinese architect from Atelier Deshaus, the building covers a 355,209-square-foot area, with up to 172,222 square feet dedicated for exhibition, and officially opened to the public in 2014.<\/p>\n \n\tThe\u00a0resort\u00a02027 runway show will mark the second time\u00a0Max Mara\u00a0has shown in the Chinese city. The brand held its\u00a0pre-fall 2017\u00a0and capsule collections at the Shanghai Exhibition Center in December 2016.\u00a0The event, titled \u201cMonopolis!,\u201d took place on a set made up of sculptures and installations designed by Chinese contemporary artists, who also collaborated with the brand on an 11-piece limited-edition capsule collection.\u00a0<\/p>\n \n\tIn 2008, Max Mara\u00a0held its spring 2009\u00a0collection and Sportmax collections\u00a0runway\u00a0show\u00a0at\u00a0Beijing\u2019s Water Dam. At the time, it also staged a retrospective dubbed \u201cCoats!\u201d of 30 coats styled on models donning Chinese dresses and ornamental hair pieces.<\/p>\n \n\tStarting with the 2015 pre-fall season, the Italian company has held runway shows in New York, London, Venice, Stockholm, Berlin and Naples.<\/p>\n In looking East this year, the brand is going in a different direction compared to other European luxury players, which are betting on the American market and\u00a0heading to the U.S. to stage their destination shows for resort 2027.\u00a0<\/p>\n \n\tAs reported,\u00a0Jonathan Anderson\u2019s debut\u00a0cruise\u00a0show for Dior will take place in\u00a0Los Angeles\u00a0on May 13.\u00a0Gucci\u2018s artistic director Demna\u00a0selected New York to present the brand\u2019s cruise show on May 16, followed by\u00a0Louis Vuitton in the same city on May 20.<\/p>\n <\/p>\n<\/div>\n<\/div>\n [analyse_source url=”https:\/\/www.artnews.com\/art-news\/news\/max-mara-resort-2027-show-shanghais-long-museum-west-bund-1234782568\/”]<\/p>\n","protected":false},"excerpt":{"rendered":" [analyse_image type=”featured” src=”https:\/\/www.artnews.com\/wp-content\/uploads\/2026\/04\/GettyImages-986345662.jpg?w=1024″] SHANGHAI\u00a0BOUND:\u00a0Max Mara\u00a0has zeroed in on the Long Museum West Bund in Shanghai as the location of its next show. As reported, the Italian brand is planning to hold its\u00a0resort\u00a02027 show in the Chinese city on June 16. The event will coincide with the opening of an exhibition at the same space to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[61,226],"class_list":["post-1900990","post","type-post","status-publish","format-standard","hentry","category-politics","tag-artnews-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1900990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1900990"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1900990\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1900990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1900990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1900990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}