{"id":1899162,"date":"2026-04-23T15:34:49","date_gmt":"2026-04-23T12:34:49","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1899162"},"modified":"2026-04-23T15:34:49","modified_gmt":"2026-04-23T12:34:49","slug":"now-more-than-ever-we-need-eyeshadow","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1899162","title":{"rendered":"Now More Than Ever, We Need Eyeshadow"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776936569-beauty-eyeshadow-main.jpg&#8221;]<\/p>\n<article class=\"articleCore___jz22v articleCore___jz22v story___rLN7E isFullscreenHero\" data-view=\"post\" data-layout=\"story\">\n<div class=\"main___V1upB hasSocialInteraction___TBOhu\">\n<aside data-cy=\"interactionSidebar\" class=\"interactionSidebar___EDQxW available___tb6a0\">\n<div data-cy=\"interactionBar\" class=\"wrapper___dWPrU interaction___uYGM3 isMobileViewportVisible___YNYTW\"><dialog data-cy=\"socialInteractionDialog\" class=\"socialInteractionDialog___htkzc\"><\/p>\n<div class=\"popUp___yNTzH\">\n<div class=\"formWrapper___x07Hy\">\n<h2 class=\"title___cm6PA family-condensed--l___yWgh0 title___KCPPY\">Join Highsnobiety<\/h2>\n<p class=\"proposition___VFmd1\">Create an account to share your reaction and engage with the community.<\/p>\n<p class=\"termsConditions___kwJoC\">By signing up, you agree to Highsnobiety\u2019s Privacy Policy and Terms &amp; Conditions.<\/p>\n<\/div>\n<p class=\"signInLink___l3OAU\">Already have an account?<\/p>\n<\/div>\n<p><\/dialog><\/p>\n<ul class=\"container___SI5Ew\">\n<li class=\"entry___HjU75\">\n<li data-cy=\"shareButton\" class=\"entry___HjU75 share___gZUzS\" aria-label=\"share button\"><span class=\"label___uDgPg\">Share<\/span><\/li>\n<\/ul>\n<\/div>\n<\/aside>\n<div data-cy=\"article-hero\" class=\"articleHero___dPxjY articleHero___Ffkz7 story aboveTheFold___Z8hoF splitscreen___iyr7k fullscreen___h4hSL\">\n<div class=\"heroSplitScreen___cDUSq left___iIuGE hero\">\n<div class=\"mediaContainer___FDIqZ\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu responsiveImage___eTIU7\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776936569-beauty-eyeshadow-main.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776936569-beauty-eyeshadow-main.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776936569-beauty-eyeshadow-main.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776936569-beauty-eyeshadow-main.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776936569-beauty-eyeshadow-main.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776936569-beauty-eyeshadow-main.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776936569-beauty-eyeshadow-main.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776936569-beauty-eyeshadow-main.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776936569-beauty-eyeshadow-main.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776936569-beauty-eyeshadow-main.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"metaContainer___XFBTG\">\n<h2 class=\"title___cm6PA family-condensed--xxl___WuxmG articleTitle___Svyxo\">Now More Than Ever, We Need Eyeshadow<\/h2>\n<ul class=\"creditList___KExJq\">\n<li class=\"creditItem____ilCU\"><span class=\"role___WBmYZ\">By<\/span><span class=\"name\">Sable Yong<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"articleContent____2C5X articleContent___Zx74X story\">\n<div class=\"floatingAd___O6gNm unit___LNwAM mpu___jBf9d mobile\" data-cy=\"unit-mpu-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ mpu___KZGD5 loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\"><em>In Beauty Freak, a new column for <\/em>Highsnobiety<em>, writer<\/em><em> Sable Yong<\/em><em> explores how the culture of beauty impacts our lives.<\/em><\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">\u201cBuck.\u201d \u201cSmog.\u201d \u201cHalf Baked.\u201d \u201cCreep.\u201d These words meant something if you wore eyeshadow ten years ago, when Urban Decay\u2019s first Naked Palette launched with 12 evocatively named shades encased in brown velvet.\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">The set of nude, earthy, and deep-neutral colors was tame for a brand with a reputation for edgy rebelliousness. But the Naked Palette essentially kicked off the beauty aesthetic of the 2010s, centering on high contrast, high glamour, and highlighter.\u00a0<\/p>\n<div class=\"contentImage___ZtTiP image___Zd0tF extended___kLMaF story___Joh3V\" role=\"dialog\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu withCredits\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957099-gettyimages-2241228505.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957099-gettyimages-2241228505.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957099-gettyimages-2241228505.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957099-gettyimages-2241228505.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957099-gettyimages-2241228505.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957099-gettyimages-2241228505.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957099-gettyimages-2241228505.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957099-gettyimages-2241228505.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957099-gettyimages-2241228505.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957099-gettyimages-2241228505.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<div class=\"mediaMeta___aiMkN metaContainerWrap___AuTpG credits___pxd4E\"><span><\/p>\n<div class=\"creditText___rHdWt\">Getty Images<\/div>\n<p><\/span><\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Arguably, eyeshadow is trend-resistant in that it will never truly go away. There will always be the diehard punks who sport daily dark liner, the cocktail waitresses with a daytime smokey eye, and people committed to glamor in ways that cults could study. I continuously see the blue eyeshadow of <em>The Love Witch<\/em>, Christina Ricci in <em>Buffalo 66<\/em>, and Twiggy on moodboards cataloging beauty signatures. In semi-recent times, the COVID-19 pandemic caused eye makeup sales to surge because the eyes were the only things visible behind a KN95.<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-0\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-first___BTdUp mobile\" data-cy=\"unit-inpost-first-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-first___V5atz loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">But the early 2010s beauty landscape was built brick by brick (or palette by palette) from these veritable encyclopedias of eyeshadow. Makeup brands such as Too Faced, Huda Beauty, Anastasia Beverly Hills, Tarte, and Pat McGrath Labs put out some of the best-known franchises. Makeup artist-turned-brand name Natasha Denona proved that people were willing to spend up to $250 for what amounted to about 28 shades. You could whip out a MTHRSHP palette and instantly wield all the clout in the room.\u00a0<\/p>\n<div class=\"contentImage___ZtTiP image___Zd0tF extended___kLMaF story___Joh3V\" role=\"dialog\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu withCredits\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776950851-gettyimages-646131952-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1335&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776950851-gettyimages-646131952-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1335&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776950851-gettyimages-646131952-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1335&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776950851-gettyimages-646131952-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1335&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776950851-gettyimages-646131952-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1335&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776950851-gettyimages-646131952-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1335&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776950851-gettyimages-646131952-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1335&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776950851-gettyimages-646131952-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1335&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776950851-gettyimages-646131952-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1335&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776950851-gettyimages-646131952-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1335&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<div class=\"mediaMeta___aiMkN metaContainerWrap___AuTpG credits___pxd4E\"><span><\/p>\n<div class=\"creditText___rHdWt\">Getty Images<\/div>\n<p><\/span><\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Compared to today\u2019s no-makeup makeup ideal, which leaves the eye seemingly bare (if not smeared with Le Mer or Augustinus Bader eye cream, Botoxed, or Bleph\u2019ed), it was truly a different time; this was the pre-clean-girl era. One could only possess so many nude shades.<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">For the beauty business, one of the revelations of the Urban Decay Naked palette and its successors was the way they could be released in \u201cdrops\u201d \u2014 something more akin to sneakers or Pok\u00e9mon cards than what your mother would buy at the beauty counter. When I was a beauty editor at <em>Allure<\/em>, any word that Urban Decay was about to release a new Naked palette was an all-hands-on-deck situation with the urgency of geopolitical warfare. It would often be the most-clicked story of the month.<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-1\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Another driver of the booming eyeshadow economy was the sheer quality of the product. Makeup got <em>good<\/em> in the 2010s. Colors were rich and highly pigmented. YouTube swatch porn \u2014 videos of people dipping a finger into an eyeshadow pan and smearing it on their hand to show the saturation \u2014 garnered thousands of views, and that\u2019s before you even saw it on a face. Palette mania and the content created around it proved that everyone was using them, which encouraged makeup enthusiasts to invent increasingly layered and vivid looks. In all, Urban Decay churned out more than 30 Naked palette sequels and offshoots.\u00a0<\/p>\n<div class=\"parallax___NUJyQ extended___qZ7NO story___yqBp9 parallaxImageGrid___BDhFD\">\n<div class=\"contentParallaxImageGrid___eS3eK grid_6___MopQa\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH grid-item___MaDVD\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz grid-item-wrapper___wYc5P\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2269584265.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2269584265.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2269584265.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2269584265.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2269584265.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2269584265.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2269584265.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2269584265.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2269584265.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2269584265.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH grid-item___MaDVD\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz grid-item-wrapper___wYc5P\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2264789414.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2264789414.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2264789414.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2264789414.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2264789414.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2264789414.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2264789414.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2264789414.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2264789414.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2264789414.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mediaCredits___kCTfN\"><span><\/p>\n<div class=\"creditText___hgcW9\">Getty Images, Getty Images<\/div>\n<p><\/span><\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">\u201cYou\u2019re holding colors you would never walk up to [if they were] in a single pan,\u201d says makeup artist Amanda Rodriguez who worked at Urban Decay in sales and then product development when the Naked franchise dominated beauty. \u201cI probably wouldn\u2019t have touched a red copper shadow if it wasn\u2019t sitting in front of me in something like Naked Heat. It gives you permission to go for it.\u201d<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-2\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Of course, the era of Naked didn\u2019t last. \u201cAt a certain point, everything started to look the same \u2014 too many dupes, too many safe iterations,\u201d Rodriguez says. \u201cThere were a lot of ideas that didn\u2019t make it, especially once you\u2019re owned by L\u2019Or\u00e9al. That was always the tension: The brand started a certain way but couldn\u2019t always go there anymore.\u201d\u00a0 (L\u2019Or\u00e9al bought Urban Decay in 2012 for an estimated $300 to $400 million, according to <em>The Wall Street Journal<\/em>.) When Urban Decay discontinued the original Naked palette in 2018, it spelled the unofficial end of the palette index.<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">By then, the tide had already turned away from eyeshadow as a category. No-makeup makeup had become the foil to the ultra-glam look made ubiquitous by Instagram. Glossier\u2019s approachable and easy-to-use Phase One made looking semi-bare-faced cool; a cut-creased eye and contoured brows felt a bit self-serious in comparison.\u00a0<\/p>\n<div class=\"contentAffiliateProductList___uFiWO affiliateProductList___T_Dvs\">\n<div data-cy=\"affiliateProductList\" class=\"list affiliateProductList____JcxI\">\n<div class=\"carousel___onTwh\" data-cy=\"productCarousel\">\n<div class=\"carouselScroller___P6t2w\">\n<div class=\"carouselItem___qzUQR\">\n<div class=\"carouselItem carouselItem\" data-cy=\"affiliateProductCard\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853732-e6.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.2 288w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853732-e6.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.4 576w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853732-e6.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.6 864w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853732-e6.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.8 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853732-e6.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440 1440w\" sizes=\"(max-width: 1920px) 50vw, 960px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853732-e6.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.2 288w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853732-e6.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.4 576w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853732-e6.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.6 864w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853732-e6.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.8 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853732-e6.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440 1440w\" sizes=\"(max-width: 1920px) 50vw, 960px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<div data-cy=\"affiliateProductCard-name\" class=\"info___oxjNB\"><span class=\"brand___BHZIg\">Byredo<\/span><span class=\"name___ehCXR\">Vesuvio 18 Colors Eyeshadow Palette<\/span><\/div>\n<div class=\"price___jLDuO\" data-cy=\"affiliateProductCard-price\"><span class>$115<\/span><\/div>\n<div data-cy=\"affiliateProductCard-retailer\" class=\"retailer___T5kVE\"><span class=\"retailerName___WSAsn\">bloomingdales<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"carouselItem___qzUQR\">\n<div class=\"carouselItem carouselItem\" data-cy=\"affiliateProductCard\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853805-e4.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.2 288w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853805-e4.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.4 576w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853805-e4.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.6 864w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853805-e4.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.8 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853805-e4.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440 1440w\" sizes=\"(max-width: 1920px) 50vw, 960px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853805-e4.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.2 288w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853805-e4.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.4 576w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853805-e4.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.6 864w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853805-e4.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.8 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853805-e4.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440 1440w\" sizes=\"(max-width: 1920px) 50vw, 960px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<div data-cy=\"affiliateProductCard-name\" class=\"info___oxjNB\"><span class=\"brand___BHZIg\">Dior<\/span><span class=\"name___ehCXR\">Diorshow 5 Colors Limited-Edition Eye Palette<\/span><\/div>\n<div class=\"price___jLDuO\" data-cy=\"affiliateProductCard-price\"><span class>$70<\/span><\/div>\n<div data-cy=\"affiliateProductCard-retailer\" class=\"retailer___T5kVE\"><span class=\"retailerName___WSAsn\">Saks Fifth Avenue<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"carouselItem___qzUQR\">\n<div class=\"carouselItem carouselItem\" data-cy=\"affiliateProductCard\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853945-e1.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.2 288w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853945-e1.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.4 576w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853945-e1.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.6 864w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853945-e1.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.8 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853945-e1.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440 1440w\" sizes=\"(max-width: 1920px) 50vw, 960px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853945-e1.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.2 288w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853945-e1.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.4 576w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853945-e1.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.6 864w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853945-e1.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.8 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853945-e1.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440 1440w\" sizes=\"(max-width: 1920px) 50vw, 960px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<div data-cy=\"affiliateProductCard-name\" class=\"info___oxjNB\"><span class=\"brand___BHZIg\">Huda Beauty<\/span><span class=\"name___ehCXR\">Easy bake pressed powder<\/span><\/div>\n<div class=\"price___jLDuO\" data-cy=\"affiliateProductCard-price\"><span class>$40<\/span><\/div>\n<div data-cy=\"affiliateProductCard-retailer\" class=\"retailer___T5kVE\"><span class=\"retailerName___WSAsn\">Huda Beauty<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-3\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Today\u2019s ideal aesthetic is, ironically, a contradictory endeavor; achieving the look often requires just as many \u2014 if not more \u2014\u00a0products than a bold makeup look. First, you have to erase your supposed flaws and blemishes, then you must hide the effort involved in doing so. Things get even more complicated when you factor in skincare prep and all that morning shed business. And yet, these aesthetics are often positioned as opposites: two <em>lewks<\/em>, both alike in dignity.\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Luckily, eyeshadow couldn\u2019t be kept down for long. When <em>Euphoria<\/em> premiered on HBO in June 2019, it became a sensation not just as a suspenseful teen drama, but also for its use of eye makeup, which became a defining part of the show\u2019s cinematography and character storytelling. With glittery tear trails, crystal face decals, and neon eyeliner, it was a refreshing take on color cosmetics that didn\u2019t feel designed to emphasize femininity or beauty norms. If conventional beauty\u2019s idea of \u201cattractive\u201d was a sports car \u2014 where aesthetics enable peak performance \u2014<em>\u00a0Euphoria<\/em>\u2019s was more in the vein of a tropical fish, which is striking for the sake of it. See: Maddy\u2019s crystal-lined teal winged liner to match her cheerleader uniform, Jules\u2019s spiky lash decals that made her eyes look like Venus fly traps, Rue\u2019s glittery tears, and Cassie\u2019s lovesick rosy makeup look that spawned many TikTok recreations.\u00a0<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-4\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentImage___ZtTiP image___Zd0tF extended___kLMaF story___Joh3V\" role=\"dialog\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu withCredits\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955459-gettyimages-528760070-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3000%3A1999&amp;w=2880&amp;dpr=0.2 576w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955459-gettyimages-528760070-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3000%3A1999&amp;w=2880&amp;dpr=0.4 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955459-gettyimages-528760070-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3000%3A1999&amp;w=2880&amp;dpr=0.6 1728w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955459-gettyimages-528760070-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3000%3A1999&amp;w=2880&amp;dpr=0.8 2304w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955459-gettyimages-528760070-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3000%3A1999&amp;w=2880 2880w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955459-gettyimages-528760070-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3000%3A1999&amp;w=2880&amp;dpr=0.2 576w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955459-gettyimages-528760070-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3000%3A1999&amp;w=2880&amp;dpr=0.4 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955459-gettyimages-528760070-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3000%3A1999&amp;w=2880&amp;dpr=0.6 1728w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955459-gettyimages-528760070-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3000%3A1999&amp;w=2880&amp;dpr=0.8 2304w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955459-gettyimages-528760070-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3000%3A1999&amp;w=2880 2880w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<div class=\"mediaMeta___aiMkN metaContainerWrap___AuTpG credits___pxd4E\"><span><\/p>\n<div class=\"creditText___rHdWt\">Getty Images<\/div>\n<p><\/span><\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">The <em>Euphoria<\/em> eyeshadow effect was so strong that its production company, A24, launched Half Magic Beauty with Doniella Davy, the lead makeup artist for the show. The line offers colorful shadows, liners, glitters, and crystal embellishment as seen on the <em>Euphoria<\/em> cast (including its first dedicated <em>Euphoria<\/em> collection that was recently released, despite the brand having launched four years ago). \u201cThe idea of wearing a colorful and shimmery eye look became fair game for every day,\u201d Davy says of the show\u2019s influence. This month, Season 3 began airing, which we might interpret as a sign that eyeshadow is about to be so back. \u201cI think we are already seeing a swing back to bold, colorful eye makeup looks,\u201d she adds.<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Indeed, stylization seems to be the draw again, from what I\u2019ve witnessed in my feeds. The grunge eye, the doe eye, the siren eye \u2014 all looks meant to evoke an emotion, or a sense of make-believe. Makeup moodboards featuring Y2K era teen celebrities, photos of Pam Anderson, Devon Aoki, and current pop girls like Zara Larsson and Chappell Roan are prompting us to reach for those expired eyeshadow palettes we kept around just in case.\u00a0<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-5\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentImage___ZtTiP image___Zd0tF extended___kLMaF story___Joh3V\" role=\"dialog\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu withCredits\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955612-gettyimages-2259003447.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1418&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955612-gettyimages-2259003447.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1418&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955612-gettyimages-2259003447.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1418&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955612-gettyimages-2259003447.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1418&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955612-gettyimages-2259003447.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1418&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955612-gettyimages-2259003447.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1418&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955612-gettyimages-2259003447.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1418&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955612-gettyimages-2259003447.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1418&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955612-gettyimages-2259003447.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1418&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955612-gettyimages-2259003447.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1418&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<div class=\"mediaMeta___aiMkN metaContainerWrap___AuTpG credits___pxd4E\"><span><\/p>\n<div class=\"creditText___rHdWt\">Getty Images<\/div>\n<p><\/span><\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">\u201cEven within the \u2018clean girl\u2019 space, people are starting to want a little more personality again,\u201d Rodriguez says. \u201cI don\u2019t see it going back to peak palette culture, but I do think eyeshadow as an expression is coming back in a less mass, more intentional way.\u201d\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">In fact, I\u2019d venture to say that beauty needs eyeshadow now more than ever. The beauty world feels like a perilous place, with the medically assisted homogenization of features pushing the culture toward increasingly inaccessible measures for self-optimization. Eyeshadow is a humble symbol of a time when beauty was just<em> fun<\/em>. It was a time when we could turn to beauty to feel something other than anxiety and dread.\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Davy has a similar idea. People are starting to \u201cinject more feeling and mood into makeup, which can be really therapeutic and cathartic,\u201d she says. \u201cIt feels like a good time to show up in color and shimmer to be unapologetic and to be defiant.\u201d At the end of days, we\u2019ll likely still be gazing at the apocalypse with a halo eye, lash strips, and the little highlight on the brow bone.<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-6\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\"><em>Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase. Want to shop the products our editors actually love? Visit <\/em><em>HS Shopping<\/em><em> for recs on all things fashion, footwear, and beauty.<\/em><\/p>\n<div class=\"contentAffiliateProductList___uFiWO affiliateProductList___T_Dvs\">\n<div data-cy=\"affiliateProductList\" class=\"list affiliateProductList____JcxI\">\n<div class=\"carousel___onTwh\" data-cy=\"productCarousel\">\n<div class=\"carouselScroller___P6t2w\">\n<div class=\"carouselItem___qzUQR\">\n<div class=\"carouselItem carouselItem\" data-cy=\"affiliateProductCard\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853462-e2.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.2 288w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853462-e2.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.4 576w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853462-e2.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.6 864w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853462-e2.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.8 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853462-e2.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440 1440w\" sizes=\"(max-width: 1920px) 50vw, 960px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853462-e2.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.2 288w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853462-e2.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.4 576w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853462-e2.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.6 864w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853462-e2.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.8 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853462-e2.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440 1440w\" sizes=\"(max-width: 1920px) 50vw, 960px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<div data-cy=\"affiliateProductCard-name\" class=\"info___oxjNB\"><span class=\"brand___BHZIg\">Dior<\/span><span class=\"name___ehCXR\">Backstage Rosy Glow Blush<\/span><\/div>\n<div class=\"price___jLDuO\" data-cy=\"affiliateProductCard-price\"><span class>$42<\/span><\/div>\n<div data-cy=\"affiliateProductCard-retailer\" class=\"retailer___T5kVE\"><span class=\"retailerName___WSAsn\">Saks Fifth Avenue<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"carouselItem___qzUQR\">\n<div class=\"carouselItem carouselItem\" data-cy=\"affiliateProductCard\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853534-e5.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.2 288w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853534-e5.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.4 576w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853534-e5.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.6 864w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853534-e5.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.8 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853534-e5.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440 1440w\" sizes=\"(max-width: 1920px) 50vw, 960px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853534-e5.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.2 288w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853534-e5.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.4 576w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853534-e5.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.6 864w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853534-e5.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.8 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853534-e5.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440 1440w\" sizes=\"(max-width: 1920px) 50vw, 960px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<div data-cy=\"affiliateProductCard-name\" class=\"info___oxjNB\"><span class=\"brand___BHZIg\">Dior<\/span><span class=\"name___ehCXR\">Addict Lip Glow Color Reviver Balm<\/span><\/div>\n<div class=\"price___jLDuO\" data-cy=\"affiliateProductCard-price\"><span class>$42<\/span><\/div>\n<div data-cy=\"affiliateProductCard-retailer\" class=\"retailer___T5kVE\"><span class=\"retailerName___WSAsn\">Saks Fifth Avenue<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"carouselItem___qzUQR\">\n<div class=\"carouselItem carouselItem\" data-cy=\"affiliateProductCard\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853633-e3.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.2 288w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853633-e3.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.4 576w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853633-e3.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.6 864w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853633-e3.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.8 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853633-e3.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440 1440w\" sizes=\"(max-width: 1920px) 50vw, 960px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853633-e3.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.2 288w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853633-e3.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.4 576w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853633-e3.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.6 864w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853633-e3.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.8 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853633-e3.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440 1440w\" sizes=\"(max-width: 1920px) 50vw, 960px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<div data-cy=\"affiliateProductCard-name\" class=\"info___oxjNB\"><span class=\"brand___BHZIg\">Yves Saint Laurent<\/span><span class=\"name___ehCXR\">Lash Clash Extreme Volume Mascara<\/span><\/div>\n<div class=\"price___jLDuO\" data-cy=\"affiliateProductCard-price\"><span class>$34<\/span><\/div>\n<div data-cy=\"affiliateProductCard-retailer\" class=\"retailer___T5kVE\"><span class=\"retailerName___WSAsn\">bloomingdales<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<footer class=\"articleFooter___KgB90 articleFooter____oGOd hasSocialInteraction___TBOhu story\">\n<ul class=\"articleCredits___DFlRp articleCredits___dhkBb\">\n<li class=\"creditsRow___GgNX0\"><span class=\"role___Z7TqG\">By<\/span>Sable Yong<\/li>\n<\/ul>\n<ul class=\"tagButtonGroup___DEUl1 tags___irEU7\">\n<li class=\"tagButtonGroupItem___gemOI\"><span class=\"tagButton___ZRzr4 tag___v4cqZ\">beauty &amp; youth<\/span><\/li>\n<li class=\"tagButtonGroupItem___gemOI\"><span class=\"tagButton___ZRzr4 tag___v4cqZ\">makeup<\/span><\/li>\n<li class=\"tagButtonGroupItem___gemOI\"><\/ul>\n<div class=\"wrapper___ny_aw\">\n<div class=\"articleAuthor___lboFb\">\n<div class=\"image___Rh51m\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1758192353-sable-yong_author-pic-03.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2194&amp;dpr=0.2 438w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1758192353-sable-yong_author-pic-03.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2194&amp;dpr=0.4 877w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1758192353-sable-yong_author-pic-03.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2194&amp;dpr=0.6 1316w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1758192353-sable-yong_author-pic-03.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2194&amp;dpr=0.8 1755w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1758192353-sable-yong_author-pic-03.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2194 2194w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1758192353-sable-yong_author-pic-03.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2194&amp;dpr=0.2 438w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1758192353-sable-yong_author-pic-03.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2194&amp;dpr=0.4 877w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1758192353-sable-yong_author-pic-03.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2194&amp;dpr=0.6 1316w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1758192353-sable-yong_author-pic-03.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2194&amp;dpr=0.8 1755w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1758192353-sable-yong_author-pic-03.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2194 2194w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"info___ssZkH\">\n<div class=\"author___1tx8O\"><span class=\"name___DNm3E\">Sable Yong <\/span><\/div>\n<p><span class=\"description___ETp9P\">Beauty Columnist<\/span><\/div>\n<\/div>\n<\/div>\n<\/footer>\n<\/div>\n<\/article>\n<div class=\"articleContent____2C5X articleContent___Zx74X story\">\n<div class=\"floatingAd___O6gNm unit___LNwAM mpu___jBf9d mobile\" data-cy=\"unit-mpu-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ mpu___KZGD5 loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\"><em>In Beauty Freak, a new column for <\/em>Highsnobiety<em>, writer<\/em><em> Sable Yong<\/em><em> explores how the culture of beauty impacts our lives.<\/em><\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">\u201cBuck.\u201d \u201cSmog.\u201d \u201cHalf Baked.\u201d \u201cCreep.\u201d These words meant something if you wore eyeshadow ten years ago, when Urban Decay\u2019s first Naked Palette launched with 12 evocatively named shades encased in brown velvet.\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">The set of nude, earthy, and deep-neutral colors was tame for a brand with a reputation for edgy rebelliousness. But the Naked Palette essentially kicked off the beauty aesthetic of the 2010s, centering on high contrast, high glamour, and highlighter.\u00a0<\/p>\n<div class=\"contentImage___ZtTiP image___Zd0tF extended___kLMaF story___Joh3V\" role=\"dialog\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu withCredits\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957099-gettyimages-2241228505.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957099-gettyimages-2241228505.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957099-gettyimages-2241228505.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957099-gettyimages-2241228505.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957099-gettyimages-2241228505.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957099-gettyimages-2241228505.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957099-gettyimages-2241228505.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957099-gettyimages-2241228505.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957099-gettyimages-2241228505.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957099-gettyimages-2241228505.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<div class=\"mediaMeta___aiMkN metaContainerWrap___AuTpG credits___pxd4E\"><span><\/p>\n<div class=\"creditText___rHdWt\">Getty Images<\/div>\n<p><\/span><\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Arguably, eyeshadow is trend-resistant in that it will never truly go away. There will always be the diehard punks who sport daily dark liner, the cocktail waitresses with a daytime smokey eye, and people committed to glamor in ways that cults could study. I continuously see the blue eyeshadow of <em>The Love Witch<\/em>, Christina Ricci in <em>Buffalo 66<\/em>, and Twiggy on moodboards cataloging beauty signatures. In semi-recent times, the COVID-19 pandemic caused eye makeup sales to surge because the eyes were the only things visible behind a KN95.<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-0\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-first___BTdUp mobile\" data-cy=\"unit-inpost-first-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-first___V5atz loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">But the early 2010s beauty landscape was built brick by brick (or palette by palette) from these veritable encyclopedias of eyeshadow. Makeup brands such as Too Faced, Huda Beauty, Anastasia Beverly Hills, Tarte, and Pat McGrath Labs put out some of the best-known franchises. Makeup artist-turned-brand name Natasha Denona proved that people were willing to spend up to $250 for what amounted to about 28 shades. You could whip out a MTHRSHP palette and instantly wield all the clout in the room.\u00a0<\/p>\n<div class=\"contentImage___ZtTiP image___Zd0tF extended___kLMaF story___Joh3V\" role=\"dialog\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu withCredits\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776950851-gettyimages-646131952-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1335&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776950851-gettyimages-646131952-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1335&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776950851-gettyimages-646131952-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1335&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776950851-gettyimages-646131952-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1335&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776950851-gettyimages-646131952-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1335&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776950851-gettyimages-646131952-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1335&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776950851-gettyimages-646131952-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1335&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776950851-gettyimages-646131952-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1335&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776950851-gettyimages-646131952-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1335&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776950851-gettyimages-646131952-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1335&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<div class=\"mediaMeta___aiMkN metaContainerWrap___AuTpG credits___pxd4E\"><span><\/p>\n<div class=\"creditText___rHdWt\">Getty Images<\/div>\n<p><\/span><\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Compared to today\u2019s no-makeup makeup ideal, which leaves the eye seemingly bare (if not smeared with Le Mer or Augustinus Bader eye cream, Botoxed, or Bleph\u2019ed), it was truly a different time; this was the pre-clean-girl era. One could only possess so many nude shades.<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">For the beauty business, one of the revelations of the Urban Decay Naked palette and its successors was the way they could be released in \u201cdrops\u201d \u2014 something more akin to sneakers or Pok\u00e9mon cards than what your mother would buy at the beauty counter. When I was a beauty editor at <em>Allure<\/em>, any word that Urban Decay was about to release a new Naked palette was an all-hands-on-deck situation with the urgency of geopolitical warfare. It would often be the most-clicked story of the month.<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-1\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Another driver of the booming eyeshadow economy was the sheer quality of the product. Makeup got <em>good<\/em> in the 2010s. Colors were rich and highly pigmented. YouTube swatch porn \u2014 videos of people dipping a finger into an eyeshadow pan and smearing it on their hand to show the saturation \u2014 garnered thousands of views, and that\u2019s before you even saw it on a face. Palette mania and the content created around it proved that everyone was using them, which encouraged makeup enthusiasts to invent increasingly layered and vivid looks. In all, Urban Decay churned out more than 30 Naked palette sequels and offshoots.\u00a0<\/p>\n<div class=\"parallax___NUJyQ extended___qZ7NO story___yqBp9 parallaxImageGrid___BDhFD\">\n<div class=\"contentParallaxImageGrid___eS3eK grid_6___MopQa\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH grid-item___MaDVD\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz grid-item-wrapper___wYc5P\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2269584265.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2269584265.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2269584265.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2269584265.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2269584265.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2269584265.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2269584265.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2269584265.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2269584265.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2269584265.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH grid-item___MaDVD\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz grid-item-wrapper___wYc5P\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2264789414.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2264789414.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2264789414.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2264789414.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2264789414.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2264789414.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2264789414.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2264789414.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2264789414.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776957124-gettyimages-2264789414.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mediaCredits___kCTfN\"><span><\/p>\n<div class=\"creditText___hgcW9\">Getty Images, Getty Images<\/div>\n<p><\/span><\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">\u201cYou\u2019re holding colors you would never walk up to [if they were] in a single pan,\u201d says makeup artist Amanda Rodriguez who worked at Urban Decay in sales and then product development when the Naked franchise dominated beauty. \u201cI probably wouldn\u2019t have touched a red copper shadow if it wasn\u2019t sitting in front of me in something like Naked Heat. It gives you permission to go for it.\u201d<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-2\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Of course, the era of Naked didn\u2019t last. \u201cAt a certain point, everything started to look the same \u2014 too many dupes, too many safe iterations,\u201d Rodriguez says. \u201cThere were a lot of ideas that didn\u2019t make it, especially once you\u2019re owned by L\u2019Or\u00e9al. That was always the tension: The brand started a certain way but couldn\u2019t always go there anymore.\u201d\u00a0 (L\u2019Or\u00e9al bought Urban Decay in 2012 for an estimated $300 to $400 million, according to <em>The Wall Street Journal<\/em>.) When Urban Decay discontinued the original Naked palette in 2018, it spelled the unofficial end of the palette index.<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">By then, the tide had already turned away from eyeshadow as a category. No-makeup makeup had become the foil to the ultra-glam look made ubiquitous by Instagram. Glossier\u2019s approachable and easy-to-use Phase One made looking semi-bare-faced cool; a cut-creased eye and contoured brows felt a bit self-serious in comparison.\u00a0<\/p>\n<div class=\"contentAffiliateProductList___uFiWO affiliateProductList___T_Dvs\">\n<div data-cy=\"affiliateProductList\" class=\"list affiliateProductList____JcxI\">\n<div class=\"carousel___onTwh\" data-cy=\"productCarousel\">\n<div class=\"carouselScroller___P6t2w\">\n<div class=\"carouselItem___qzUQR\">\n<div class=\"carouselItem carouselItem\" data-cy=\"affiliateProductCard\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853732-e6.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.2 288w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853732-e6.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.4 576w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853732-e6.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.6 864w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853732-e6.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.8 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853732-e6.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440 1440w\" sizes=\"(max-width: 1920px) 50vw, 960px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853732-e6.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.2 288w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853732-e6.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.4 576w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853732-e6.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.6 864w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853732-e6.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.8 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853732-e6.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440 1440w\" sizes=\"(max-width: 1920px) 50vw, 960px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<div data-cy=\"affiliateProductCard-name\" class=\"info___oxjNB\"><span class=\"brand___BHZIg\">Byredo<\/span><span class=\"name___ehCXR\">Vesuvio 18 Colors Eyeshadow Palette<\/span><\/div>\n<div class=\"price___jLDuO\" data-cy=\"affiliateProductCard-price\"><span class>$115<\/span><\/div>\n<div data-cy=\"affiliateProductCard-retailer\" class=\"retailer___T5kVE\"><span class=\"retailerName___WSAsn\">bloomingdales<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"carouselItem___qzUQR\">\n<div class=\"carouselItem carouselItem\" data-cy=\"affiliateProductCard\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853805-e4.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.2 288w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853805-e4.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.4 576w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853805-e4.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.6 864w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853805-e4.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.8 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853805-e4.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440 1440w\" sizes=\"(max-width: 1920px) 50vw, 960px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853805-e4.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.2 288w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853805-e4.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.4 576w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853805-e4.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.6 864w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853805-e4.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.8 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853805-e4.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440 1440w\" sizes=\"(max-width: 1920px) 50vw, 960px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<div data-cy=\"affiliateProductCard-name\" class=\"info___oxjNB\"><span class=\"brand___BHZIg\">Dior<\/span><span class=\"name___ehCXR\">Diorshow 5 Colors Limited-Edition Eye Palette<\/span><\/div>\n<div class=\"price___jLDuO\" data-cy=\"affiliateProductCard-price\"><span class>$70<\/span><\/div>\n<div data-cy=\"affiliateProductCard-retailer\" class=\"retailer___T5kVE\"><span class=\"retailerName___WSAsn\">Saks Fifth Avenue<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"carouselItem___qzUQR\">\n<div class=\"carouselItem carouselItem\" data-cy=\"affiliateProductCard\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853945-e1.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.2 288w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853945-e1.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.4 576w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853945-e1.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.6 864w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853945-e1.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.8 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853945-e1.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440 1440w\" sizes=\"(max-width: 1920px) 50vw, 960px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853945-e1.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.2 288w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853945-e1.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.4 576w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853945-e1.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.6 864w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853945-e1.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.8 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853945-e1.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440 1440w\" sizes=\"(max-width: 1920px) 50vw, 960px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<div data-cy=\"affiliateProductCard-name\" class=\"info___oxjNB\"><span class=\"brand___BHZIg\">Huda Beauty<\/span><span class=\"name___ehCXR\">Easy bake pressed powder<\/span><\/div>\n<div class=\"price___jLDuO\" data-cy=\"affiliateProductCard-price\"><span class>$40<\/span><\/div>\n<div data-cy=\"affiliateProductCard-retailer\" class=\"retailer___T5kVE\"><span class=\"retailerName___WSAsn\">Huda Beauty<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-3\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Today\u2019s ideal aesthetic is, ironically, a contradictory endeavor; achieving the look often requires just as many \u2014 if not more \u2014\u00a0products than a bold makeup look. First, you have to erase your supposed flaws and blemishes, then you must hide the effort involved in doing so. Things get even more complicated when you factor in skincare prep and all that morning shed business. And yet, these aesthetics are often positioned as opposites: two <em>lewks<\/em>, both alike in dignity.\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Luckily, eyeshadow couldn\u2019t be kept down for long. When <em>Euphoria<\/em> premiered on HBO in June 2019, it became a sensation not just as a suspenseful teen drama, but also for its use of eye makeup, which became a defining part of the show\u2019s cinematography and character storytelling. With glittery tear trails, crystal face decals, and neon eyeliner, it was a refreshing take on color cosmetics that didn\u2019t feel designed to emphasize femininity or beauty norms. If conventional beauty\u2019s idea of \u201cattractive\u201d was a sports car \u2014 where aesthetics enable peak performance \u2014<em>\u00a0Euphoria<\/em>\u2019s was more in the vein of a tropical fish, which is striking for the sake of it. See: Maddy\u2019s crystal-lined teal winged liner to match her cheerleader uniform, Jules\u2019s spiky lash decals that made her eyes look like Venus fly traps, Rue\u2019s glittery tears, and Cassie\u2019s lovesick rosy makeup look that spawned many TikTok recreations.\u00a0<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-4\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentImage___ZtTiP image___Zd0tF extended___kLMaF story___Joh3V\" role=\"dialog\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu withCredits\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955459-gettyimages-528760070-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3000%3A1999&amp;w=2880&amp;dpr=0.2 576w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955459-gettyimages-528760070-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3000%3A1999&amp;w=2880&amp;dpr=0.4 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955459-gettyimages-528760070-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3000%3A1999&amp;w=2880&amp;dpr=0.6 1728w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955459-gettyimages-528760070-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3000%3A1999&amp;w=2880&amp;dpr=0.8 2304w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955459-gettyimages-528760070-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3000%3A1999&amp;w=2880 2880w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955459-gettyimages-528760070-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3000%3A1999&amp;w=2880&amp;dpr=0.2 576w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955459-gettyimages-528760070-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3000%3A1999&amp;w=2880&amp;dpr=0.4 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955459-gettyimages-528760070-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3000%3A1999&amp;w=2880&amp;dpr=0.6 1728w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955459-gettyimages-528760070-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3000%3A1999&amp;w=2880&amp;dpr=0.8 2304w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955459-gettyimages-528760070-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3000%3A1999&amp;w=2880 2880w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<div class=\"mediaMeta___aiMkN metaContainerWrap___AuTpG credits___pxd4E\"><span><\/p>\n<div class=\"creditText___rHdWt\">Getty Images<\/div>\n<p><\/span><\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">The <em>Euphoria<\/em> eyeshadow effect was so strong that its production company, A24, launched Half Magic Beauty with Doniella Davy, the lead makeup artist for the show. The line offers colorful shadows, liners, glitters, and crystal embellishment as seen on the <em>Euphoria<\/em> cast (including its first dedicated <em>Euphoria<\/em> collection that was recently released, despite the brand having launched four years ago). \u201cThe idea of wearing a colorful and shimmery eye look became fair game for every day,\u201d Davy says of the show\u2019s influence. This month, Season 3 began airing, which we might interpret as a sign that eyeshadow is about to be so back. \u201cI think we are already seeing a swing back to bold, colorful eye makeup looks,\u201d she adds.<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Indeed, stylization seems to be the draw again, from what I\u2019ve witnessed in my feeds. The grunge eye, the doe eye, the siren eye \u2014 all looks meant to evoke an emotion, or a sense of make-believe. Makeup moodboards featuring Y2K era teen celebrities, photos of Pam Anderson, Devon Aoki, and current pop girls like Zara Larsson and Chappell Roan are prompting us to reach for those expired eyeshadow palettes we kept around just in case.\u00a0<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-5\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentImage___ZtTiP image___Zd0tF extended___kLMaF story___Joh3V\" role=\"dialog\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu withCredits\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955612-gettyimages-2259003447.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1418&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955612-gettyimages-2259003447.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1418&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955612-gettyimages-2259003447.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1418&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955612-gettyimages-2259003447.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1418&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955612-gettyimages-2259003447.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1418&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955612-gettyimages-2259003447.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1418&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955612-gettyimages-2259003447.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1418&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955612-gettyimages-2259003447.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1418&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955612-gettyimages-2259003447.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1418&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776955612-gettyimages-2259003447.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1418&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<div class=\"mediaMeta___aiMkN metaContainerWrap___AuTpG credits___pxd4E\"><span><\/p>\n<div class=\"creditText___rHdWt\">Getty Images<\/div>\n<p><\/span><\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">\u201cEven within the \u2018clean girl\u2019 space, people are starting to want a little more personality again,\u201d Rodriguez says. \u201cI don\u2019t see it going back to peak palette culture, but I do think eyeshadow as an expression is coming back in a less mass, more intentional way.\u201d\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">In fact, I\u2019d venture to say that beauty needs eyeshadow now more than ever. The beauty world feels like a perilous place, with the medically assisted homogenization of features pushing the culture toward increasingly inaccessible measures for self-optimization. Eyeshadow is a humble symbol of a time when beauty was just<em> fun<\/em>. It was a time when we could turn to beauty to feel something other than anxiety and dread.\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Davy has a similar idea. People are starting to \u201cinject more feeling and mood into makeup, which can be really therapeutic and cathartic,\u201d she says. \u201cIt feels like a good time to show up in color and shimmer to be unapologetic and to be defiant.\u201d At the end of days, we\u2019ll likely still be gazing at the apocalypse with a halo eye, lash strips, and the little highlight on the brow bone.<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-6\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\"><em>Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase. Want to shop the products our editors actually love? Visit <\/em><em>HS Shopping<\/em><em> for recs on all things fashion, footwear, and beauty.<\/em><\/p>\n<div class=\"contentAffiliateProductList___uFiWO affiliateProductList___T_Dvs\">\n<div data-cy=\"affiliateProductList\" class=\"list affiliateProductList____JcxI\">\n<div class=\"carousel___onTwh\" data-cy=\"productCarousel\">\n<div class=\"carouselScroller___P6t2w\">\n<div class=\"carouselItem___qzUQR\">\n<div class=\"carouselItem carouselItem\" data-cy=\"affiliateProductCard\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853462-e2.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.2 288w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853462-e2.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.4 576w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853462-e2.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.6 864w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853462-e2.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.8 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853462-e2.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440 1440w\" sizes=\"(max-width: 1920px) 50vw, 960px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853462-e2.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.2 288w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853462-e2.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.4 576w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853462-e2.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.6 864w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853462-e2.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.8 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853462-e2.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440 1440w\" sizes=\"(max-width: 1920px) 50vw, 960px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<div data-cy=\"affiliateProductCard-name\" class=\"info___oxjNB\"><span class=\"brand___BHZIg\">Dior<\/span><span class=\"name___ehCXR\">Backstage Rosy Glow Blush<\/span><\/div>\n<div class=\"price___jLDuO\" data-cy=\"affiliateProductCard-price\"><span class>$42<\/span><\/div>\n<div data-cy=\"affiliateProductCard-retailer\" class=\"retailer___T5kVE\"><span class=\"retailerName___WSAsn\">Saks Fifth Avenue<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"carouselItem___qzUQR\">\n<div class=\"carouselItem carouselItem\" data-cy=\"affiliateProductCard\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853534-e5.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.2 288w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853534-e5.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.4 576w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853534-e5.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.6 864w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853534-e5.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.8 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853534-e5.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440 1440w\" sizes=\"(max-width: 1920px) 50vw, 960px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853534-e5.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.2 288w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853534-e5.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.4 576w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853534-e5.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.6 864w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853534-e5.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.8 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853534-e5.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440 1440w\" sizes=\"(max-width: 1920px) 50vw, 960px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<div data-cy=\"affiliateProductCard-name\" class=\"info___oxjNB\"><span class=\"brand___BHZIg\">Dior<\/span><span class=\"name___ehCXR\">Addict Lip Glow Color Reviver Balm<\/span><\/div>\n<div class=\"price___jLDuO\" data-cy=\"affiliateProductCard-price\"><span class>$42<\/span><\/div>\n<div data-cy=\"affiliateProductCard-retailer\" class=\"retailer___T5kVE\"><span class=\"retailerName___WSAsn\">Saks Fifth Avenue<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"carouselItem___qzUQR\">\n<div class=\"carouselItem carouselItem\" data-cy=\"affiliateProductCard\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853633-e3.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.2 288w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853633-e3.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.4 576w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853633-e3.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.6 864w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853633-e3.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.8 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853633-e3.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440 1440w\" sizes=\"(max-width: 1920px) 50vw, 960px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853633-e3.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.2 288w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853633-e3.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.4 576w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853633-e3.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.6 864w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853633-e3.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440&amp;dpr=0.8 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776853633-e3.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1440 1440w\" sizes=\"(max-width: 1920px) 50vw, 960px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<div data-cy=\"affiliateProductCard-name\" class=\"info___oxjNB\"><span class=\"brand___BHZIg\">Yves Saint Laurent<\/span><span class=\"name___ehCXR\">Lash Clash Extreme Volume Mascara<\/span><\/div>\n<div class=\"price___jLDuO\" data-cy=\"affiliateProductCard-price\"><span class>$34<\/span><\/div>\n<div data-cy=\"affiliateProductCard-retailer\" class=\"retailer___T5kVE\"><span class=\"retailerName___WSAsn\">bloomingdales<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1773240674-gettyimages-152405404-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1773240674-gettyimages-152405404-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1773240674-gettyimages-152405404-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1773240674-gettyimages-152405404-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1773240674-gettyimages-152405404-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1773240674-gettyimages-152405404-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1773240674-gettyimages-152405404-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1773240674-gettyimages-152405404-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1773240674-gettyimages-152405404-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1773240674-gettyimages-152405404-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-N8LrXIVlRNW6UO2WA0E2CQ\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">A Man\u2019s Medicine Cabinet Is the Last Honest Place on Earth<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Beauty<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Sable Yong <span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-03-11T16:48:17.000Z\" class=\"published___OncXt since\">1 month ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770748600-image3-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770748600-image3-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770748600-image3-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770748600-image3-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770748600-image3-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770748600-image3-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770748600-image3-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770748600-image3-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770748600-image3-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770748600-image3-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-friCGf82Txya1ZEL4uUIBw\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">I Don\u2019t Know About These Fancy Bathhouses, Man<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Wellness<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Sable Yong <span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-02-11T16:01:04.000Z\" class=\"published___OncXt since\">2 months ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1706906301-pat-mcgrath-margiela-couture-makeup.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=943&amp;dpr=0.2 188w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1706906301-pat-mcgrath-margiela-couture-makeup.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=943&amp;dpr=0.4 377w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1706906301-pat-mcgrath-margiela-couture-makeup.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=943&amp;dpr=0.6 565w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1706906301-pat-mcgrath-margiela-couture-makeup.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=943&amp;dpr=0.8 754w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1706906301-pat-mcgrath-margiela-couture-makeup.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=943 943w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1706906301-pat-mcgrath-margiela-couture-makeup.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=943&amp;dpr=0.2 188w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1706906301-pat-mcgrath-margiela-couture-makeup.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=943&amp;dpr=0.4 377w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1706906301-pat-mcgrath-margiela-couture-makeup.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=943&amp;dpr=0.6 565w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1706906301-pat-mcgrath-margiela-couture-makeup.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=943&amp;dpr=0.8 754w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1706906301-pat-mcgrath-margiela-couture-makeup.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=943 943w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-KRJpwYrQRVCAb01bu7_OlA\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">Pat McGrath Is Selling the Secret to Margiela&#8217;s &#8216;Porcelain Doll&#8217; Skin<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Beauty<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Alexandra Pauly<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2025-02-16T16:41:00.000Z\" class=\"published___OncXt since\">1 year ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1732709473-yc_beauty_series_product_week22_web.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1732709473-yc_beauty_series_product_week22_web.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1732709473-yc_beauty_series_product_week22_web.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1732709473-yc_beauty_series_product_week22_web.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1732709473-yc_beauty_series_product_week22_web.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1732709473-yc_beauty_series_product_week22_web.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1732709473-yc_beauty_series_product_week22_web.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1732709473-yc_beauty_series_product_week22_web.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1732709473-yc_beauty_series_product_week22_web.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1732709473-yc_beauty_series_product_week22_web.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-JHWNU-iCSyyOmYrK27LUsA\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">Face Value: The 5 Best Beauty Drops of November<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Beauty<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Alexandra Pauly<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2024-12-02T14:00:00.000Z\" class=\"published___OncXt since\">1 year ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776866407-armani-archivio-collection.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776866407-armani-archivio-collection.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776866407-armani-archivio-collection.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776866407-armani-archivio-collection.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776866407-armani-archivio-collection.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776866407-armani-archivio-collection.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776866407-armani-archivio-collection.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776866407-armani-archivio-collection.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776866407-armani-archivio-collection.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776866407-armani-archivio-collection.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-VtzAJ2-uT0yg0GrKl6MvXg\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">Walk Into an Armani Store in 2026, Walk Out with\u00a0Armani From 1979<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Style<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Tom Barker<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-04-23T19:32:01.000Z\" class=\"published___OncXt since\">1 hour ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776077795-wales-bonner-adidas-world-cup-boots-2026.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776077795-wales-bonner-adidas-world-cup-boots-2026.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776077795-wales-bonner-adidas-world-cup-boots-2026.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776077795-wales-bonner-adidas-world-cup-boots-2026.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776077795-wales-bonner-adidas-world-cup-boots-2026.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776077795-wales-bonner-adidas-world-cup-boots-2026.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776077795-wales-bonner-adidas-world-cup-boots-2026.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776077795-wales-bonner-adidas-world-cup-boots-2026.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776077795-wales-bonner-adidas-world-cup-boots-2026.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776077795-wales-bonner-adidas-world-cup-boots-2026.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-d9s6HGLySH6JnNz3sqTceA\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">The World Cup Kits Are Nice. The Boots Are Way Better<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Sneakers<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Tom Barker<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-04-23T17:33:02.000Z\" class=\"published___OncXt since\">3 hours ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776936569-beauty-eyeshadow-main.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776936569-beauty-eyeshadow-main.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776936569-beauty-eyeshadow-main.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776936569-beauty-eyeshadow-main.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776936569-beauty-eyeshadow-main.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776936569-beauty-eyeshadow-main.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776936569-beauty-eyeshadow-main.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776936569-beauty-eyeshadow-main.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776936569-beauty-eyeshadow-main.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776936569-beauty-eyeshadow-main.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-LfVJtMupSVCMcOooN_BFBQ\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">Now More Than Ever, We Need Eyeshadow<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Beauty<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Sable Yong <span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-04-23T15:34:49.000Z\" class=\"published___OncXt since\">5 hours ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776766725-new-balance-1906f.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776766725-new-balance-1906f.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776766725-new-balance-1906f.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776766725-new-balance-1906f.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776766725-new-balance-1906f.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776766725-new-balance-1906f.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776766725-new-balance-1906f.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776766725-new-balance-1906f.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776766725-new-balance-1906f.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776766725-new-balance-1906f.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-GihcfWRpRoq9NTeAEYbnXw\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">New Balance&#8217;s Stealthy Dad Shoe Is Quietly Textured, Seriously Sleek<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Sneakers<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Patrick Grady<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-04-23T12:10:00.000Z\" class=\"published___OncXt since\">8 hours ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776930465-03_2026_bulgari_kay_lal-print_02_f-copy.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776930465-03_2026_bulgari_kay_lal-print_02_f-copy.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776930465-03_2026_bulgari_kay_lal-print_02_f-copy.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776930465-03_2026_bulgari_kay_lal-print_02_f-copy.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776930465-03_2026_bulgari_kay_lal-print_02_f-copy.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776930465-03_2026_bulgari_kay_lal-print_02_f-copy.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776930465-03_2026_bulgari_kay_lal-print_02_f-copy.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776930465-03_2026_bulgari_kay_lal-print_02_f-copy.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776930465-03_2026_bulgari_kay_lal-print_02_f-copy.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776930465-03_2026_bulgari_kay_lal-print_02_f-copy.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-KlZTDWmdSPGIc2UdydG--g\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">When Gold and Steel Collide<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Accessories<\/li>\n<li class=\"categoryItem___gUdai\">sponsored<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Justin Kendall<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-04-23T09:11:13.000Z\" class=\"published___OncXt since\">11 hours ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776869188-otw-slipon-98-knot-vibram-vans-hero.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776869188-otw-slipon-98-knot-vibram-vans-hero.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776869188-otw-slipon-98-knot-vibram-vans-hero.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776869188-otw-slipon-98-knot-vibram-vans-hero.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776869188-otw-slipon-98-knot-vibram-vans-hero.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776869188-otw-slipon-98-knot-vibram-vans-hero.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776869188-otw-slipon-98-knot-vibram-vans-hero.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776869188-otw-slipon-98-knot-vibram-vans-hero.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776869188-otw-slipon-98-knot-vibram-vans-hero.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776869188-otw-slipon-98-knot-vibram-vans-hero.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-S_nzVNVbQCGezpiW8Qbctw\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span 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