{"id":1897233,"date":"2026-04-22T21:34:33","date_gmt":"2026-04-22T18:34:33","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1897233"},"modified":"2026-04-22T21:34:33","modified_gmt":"2026-04-22T18:34:33","slug":"latin-electronic-music-label-inversa-launched-by-milk-honey-m3-music-and-onerpm","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1897233","title":{"rendered":"Latin Electronic Music Label INVERSA Launched by Milk &amp; Honey, M3 Music and ONErpm"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/04\/cloud-19-inversa-cr-Juan-Pablo-Guiza-Sanchez-billboard-1800.jpg?w=1024&#8243;]<\/p>\n<div class=\"a-content a-content--featured a-bb-pro-article-image-offsets a-bbpro-font-body-m a-dropcap\n\t\t\t\t\t\t\t\t\"><\/p>\n<div class=\"pmc-paywall\">\n<div class=\"pmc-contextual-player\" data-pmc-adm-ad-id=\"10140328\">\n<h3>\n\t\t\tTrending on Billboard\t\t<\/h3>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \"><strong>Milk &amp; Honey Music + Sports<\/strong>, <strong>M3 Music<\/strong> and <strong>ONErpm<\/strong> have teamed up to launch <strong>INVERSA<\/strong>, a record label dedicated to bridging Latin America\u2019s growing electronic music scene with the global dance community. Announced on Wednesday (April 22), the venture aims to discover, develop and elevate electronic artists from the Latin community, leveraging the expertise and reach of these industry leaders to amplify their presence internationally.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tMilk &amp; Honey Music + Sports will contribute its expertise in global artist and repertoire, marketing and promotional services, while M3 Music will bring regional insight, localized A&amp;R and catalog development for remixes and covers. ONErpm will serve as the label\u2019s distribution partner. <\/p>\n<div class=\"injected-related-story \/\/ lrv-u-align-items-center u-align-items-flex-start@mobile-max  lrv-u-background-color-grey-lightest  lrv-u-flex lrv-u-flex-direction-column@mobile-max u-width-710@desktop lrv-u-margin-lr-auto lrv-u-margin-tb-1 u-margin-b-250@mobile-max u-margin-t-275@mobile-max u-margin-t-250@desktop u-margin-b-250@desktop u-margin-lr-n1@mobile-max lrv-u-border-b-1 lrv-u-border-color-brand-secondary-dark lrv-u-border-t-1 lrv-u-padding-tb-1  lrv-u-padding-tb-1@mobile-max lrv-u-padding-r-1@mobile-max lrv-u-padding-l-00@mobile-max u-grid-gap-18@desktop u-grid-gap-0@mobile-max\">\n<div class=\"lrv-u-display-block lrv-u-text-align-center lrv-u-flex-shrink-0 lrv-u-padding-a-050 u-padding-l-0625@mobile-max u-padding-b-0.375@mobile-max  lrv-u-background-color-brand-primary u-margin-t-n2@mobile-max lrv-u-margin-l-1@mobile-max lrv-u-margin-b-075@mobile-max\">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-article-related-module-title a-article-related-module-title--color-brand-primary a-font-accent-xl u-font-weight-800 u-letter-spacing-0179 u-line-height-normal lrv-u-color-grey-dark bb-pro-related-stories-label lrv-u-text-transform-uppercase\">\n<p>\t\t\t\t\tRelated\t\t<\/p>\n<\/h3>\n<\/div>\n<div class=\"injected-related-story-wrapper lrv-u-flex lrv-u-justify-content-space-between  a-children-border-vertical a-children-border--grey a-children-border-width-050\">\n<div class=\"o-card  lrv-u-width-100p\">\n<div class=\"o-card__image-wrap lrv-u-flex-shrink-0 u-width-191 u-width-150@mobile-max\">\n<div class=\"c-lazy-image   lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max lrv-u-margin-b-00@mobile-max\">\n<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\"><img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/04\/Mestiza-cr-Leshea-Lewis-billboard-1800.jpg?w=237&amp;h=147&amp;crop=1\" alt=\"Mestiza\" height width><\/div>\n<\/div>\n<\/div>\n<div class=\"o-card__content  lrv-u-padding-l-150@desktop lrv-u-flex lrv-u-flex-direction-column lrv-u-justify-content-center\">\n<div class=\"c_title \">\n<h3 id=\"title-of-a-story\" class=\"c-title  c-title a-font-basic u-font-size-22@desktop u-font-size-16@mobile-max u-line-height-26px u-line-height-22px@mobile-max u-margin-b-0.625@mobile-max a-truncate-ellipsis-3line@desktop a-truncate-ellipsis-4line@mobile-max lrv-u-color-grey-dark lrv-u-color-grey-dark:hover\">\n<p>\t\t\t\t\tM\u00ebstiza Talk Coachella Debut and Feeling Eager to \u2018Open Doors for Women Starting Out in Electronic\u00a0Music\u2019\t\t<\/p>\n<\/h3>\n<\/div>\n<ul class=\"o-article-byline \/\/ lrv-a-unstyle-list a-font-accent-m lrv-u-color-grey lrv-u-text-transform-uppercase u-word-spacing-n3px u-padding-t-0.875@desktop u-padding-t-00@mobile-max\">\n<li class=\"lrv-u-flex a-byline-color\">\n<div class=\"c-tagline  u-word-spacing-n3px a-children-link-color-black:hover a-truncate-ellipsis-2line\"><span>Franchesca Guim<\/span><\/div>\n<\/li>\n<li><\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe first artist scheduled to drop new music on INVERSA is Colombian music producer 19Clouds, with his release set to arrive on Tuesday (April 28).<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cHaving experienced firsthand the challenges of building an artist project within the Latin dance ecosystem, I\u2019m excited to be part of an initiative focused on creating a solid foundation for artists locally while connecting them to the larger dance community,\u201d said 19Clouds in a press release. \u201cThis represents an opportunity to not only empower local talent, but to also help contribute to the long-term growth of the region\u2019s larger creative ecosystem.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cWe\u2019re incredibly excited to help build the foundation for the rapidly expanding electronic industry across Latin America by bridging the gap between regional artists and the larger global electronic community,\u201d said <strong>Max Geistfeld<\/strong>, manager at Milk &amp; Honey.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \"><strong>Daniel Zawadzki<\/strong>, partner and head of management at M3 Music, added: \u201cWe entered this venture because we believe that the electronic music industry in Latin America is growing tremendously with its own identity. The idea of this venture is to have a record label for those artists from Latin America to the world.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cWe\u2019re proud to partner with Milk &amp; Honey and M3 Music as we continue expanding our global dance and electronic footprint,\u201d <strong>Eddie Blackmon<\/strong>, vp of A&amp;R ONErpm, said in a statement. \u201cINVERSA is a key step in connecting Latin talent with the worldwide electronic market.\u201d<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/2HpFicp.png\" alt=\"Billboard VIP Pass\"><\/p>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.billboard.com\/pro\/latin-electronic-music-label-launched-milk-honey-m3-onerpm\/&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/04\/cloud-19-inversa-cr-Juan-Pablo-Guiza-Sanchez-billboard-1800.jpg?w=1024&#8243;] Trending on Billboard Milk &amp; Honey Music + Sports, M3 Music and ONErpm have teamed up to launch INVERSA, a record label dedicated to bridging Latin America\u2019s growing electronic music scene with the global dance community. Announced on Wednesday (April 22), the venture aims to discover, develop and elevate electronic artists from [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[48,226],"class_list":["post-1897233","post","type-post","status-publish","format-standard","hentry","category-politics","tag-billboard-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1897233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1897233"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1897233\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1897233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1897233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1897233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}