{"id":1897196,"date":"2026-04-22T14:03:20","date_gmt":"2026-04-22T11:03:20","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1897196"},"modified":"2026-04-22T14:03:20","modified_gmt":"2026-04-22T11:03:20","slug":"parcos-summer-2026-campaign-transports-us-to-the-desert","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1897196","title":{"rendered":"PARCO\u2019s Summer 2026 Campaign Transports Us to the Desert"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F20%2FPARCO-APAC-Summer-26-TW.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;]<\/p>\n<div class=\"col-post-body col\">\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Fashion\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time class=\"timeago\" datetime=\"2026-04-22T14:03:20Z\">7 Hrs ago<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             122<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\"><span class=\"presented-by\">Presented by<br \/>\n                            PARCO<br \/>\n                    <\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-video-container small inner-media \">\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/uqdgkcI7ohI?si=-X4qVGn2qY6lpVFy\" title=\"YouTube video player\" frameborder allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Fashion<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-04-22T14:03:20Z\">7 Hrs ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             122<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p>PARCO has unveiled its latest campaign for the upcoming summer season. Positioned as a sequel to its Spring 2026 campaign, this initiative\u2019s theme, \u201cLet go, Let in,\u201d shifts the setting from a lake to a sand-filled mirage, unfolding a brand-new story under the desert sun.<\/p>\n<p>For this campaign, Paris and Shanghai-based photographer Kin Chan Coedel was appointed as the creative director. Styling was handled by Zipeng Li, art director and stylist for W Magazine China and BoF500. Music was another added element that brought the desert directly to viewers, and it was composed by J\u00f3nsi, frontman of Sigur R\u00f3s. Lastly, choreography was lead by Paul McGill, a seasoned Broadway choreographer.<\/p>\n<p>With the desert of Jinsha Bay in Qinghai Province, China as its backdrop, the story follows the encounter with the \u201cLake Goddess\u201d depicted in the brand\u2019s previous film. The new short film portrays an encounter with the \u201cMother of the Earth.\u201d She\u2019s personified in grand fashion, clad in a divine red dress \u2014 a costume originally designed by Lee. The hand-dyed silk fabric creates a beautiful contrast against the sandy landscape, as well as the scene of children and animals gathering around her amidst vast dunes. These contrasts evoke a sense of connection on a scale that transcends the individual, bolstering the campaign\u2019s theme. The concept of \u201cLet go, Let in\u201d is a throughline of the entire film, expressing the cycle of relinquishing and acceptance.\n<\/p>\n<p>\u201cAn encounter is also a moment when you let go of what you know and embrace something new,\u201d Koedel says of the film. While the spring footage begins with dance and leads to the \u201cGoddess of the Lake,\u201d the summer footage depicts an opposite scenario, thus developing the same theme from different environments and perspectives. Through both fashion and cultural lenses, she portrays her perspective of nature, non-Western beliefs and strong female figures.\n<\/p>\n<p>You can watch the full campaign film on parco.jp and PARCO\u2019s official YouTube channel.\n<\/p>\n<div id=\"VgqAdfFMhEWsCYU\" class=\"wrapper text\">\n<div class=\"container\">\n<div class=\"row justify-content-center\">\n<div class=\"col-lg-10\">\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 3<\/span><\/span><\/p>\n<div>\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F20%2FParco-Summer-26-APAC-1.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 3<\/span><\/span><\/p>\n<div>\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F20%2FParco-Summer-26-APAC-2.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"3\"><span class=\"gallery-image-index\"><span class=\"image-index\">3 of 3<\/span><\/span><\/p>\n<div>\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F20%2FParco-Summer-26-APAC-3.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6707032\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Carhartt WIP Unveils SS26 Delivery Two Is Where Mid-Century Denim Meets Camo Snake Prints\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6708218\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>New Era Goes Back to Hawkins for the \u2018Stranger Things\u2019 SS26 Collection\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6707548\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>New Arrivals From HBX: adidas Originals\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"city-related-posts-wrapper\" id=\"post-body-city-related-post\">\n<h3>\n        Find out more for Japan<br \/>\n    <\/h3>\n<div class=\"swiper-container\">\n<div class=\"swiper-wrapper\">\n<div class=\"swiper-slide\">\n<div id=\"city-related-post-1\">\n<div id=\"post-6698964\" class=\"post-box-container city-box \" data-permalink=\"https:\/\/hypebeast.com\/2026\/4\/bjarke-ingels-not-a-hotel-setouchi-opening-info\" data-title=\"Bjarke Ingels Brings Fearless Futurism to Japan With NOT A HOTEL Setouchi\" data-post-box data-layer-item-id=\"6698964\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><source media=\"(max-width: 768px)\" data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F02%2Fbjarke-ingels-not-a-hotel-setouchi-opening-info-000.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=375&amp;h=250 1x, https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F02%2Fbjarke-ingels-not-a-hotel-setouchi-opening-info-000.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=500&amp;h=333 2x\" \/><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Bjarke Ingels Brings Fearless Futurism to Japan With NOT A HOTEL Setouchi<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                The ultra-exclusive property features three villas blending traditional Japanese design with modern Scandinavian sensibilities.\n                        <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide\">\n<div id=\"city-related-post-2\">\n<div id=\"post-6689443\" class=\"post-box-container city-box \" data-permalink=\"https:\/\/hypebeast.com\/2026\/3\/azumi-japan-opening-of-azuma-farm-koiwai-iwate-prefecture-opening-announcement\" data-title=\"Azumi Japan Announces the Opening of Azuma Farm Koiwai in Iwate Prefecture\" data-post-box data-layer-item-id=\"6689443\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><source media=\"(max-width: 768px)\" data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F13%2Fazumi-japan-opening-of-azuma-farm-koiwai-iwate-prefecture-opening-announcement-000.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=375&amp;h=250 1x, https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F13%2Fazumi-japan-opening-of-azuma-farm-koiwai-iwate-prefecture-opening-announcement-000.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=500&amp;h=333 2x\" \/><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Azumi Japan Announces the Opening of Azuma Farm Koiwai in Iwate Prefecture<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                Legendary Aman founder Adrian Zecha returns with a nature-focused resort designed to celebrate the \u201cfarm life.\u201d\n                        <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>    Looking for more suggestions for Japan?<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\"><span class=\"presented-by\">Presented by<br \/>\n                            PARCO<br \/>\n                    <\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    FashionJapancampaignshort filmParcosummer 2026Kin Chan Coedel\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<\/div>\n<div id=\"post-footer\" class=\"post-footer row\">\n<div class=\"col-comments\">\n<div id=\"comments\" class=\"post-comments none \">\n<header>\n<div class=\"heading\"><span class=\"comment-count\">0<\/span><span>Comments<\/span><\/div>\n<div class=\"comment-dropdown-tooltip\">\n<ul>\n<li>\n<li><\/ul>\n<\/div>\n<\/header>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Fashion\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time class=\"timeago\" datetime=\"2026-04-22T14:03:20Z\">7 Hrs ago<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             122<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\"><span class=\"presented-by\">Presented by<br \/>\n                            PARCO<br \/>\n                    <\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-video-container small inner-media \">\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/uqdgkcI7ohI?si=-X4qVGn2qY6lpVFy\" title=\"YouTube video player\" frameborder allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Fashion<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-04-22T14:03:20Z\">7 Hrs ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             122<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p>PARCO has unveiled its latest campaign for the upcoming summer season. Positioned as a sequel to its Spring 2026 campaign, this initiative\u2019s theme, \u201cLet go, Let in,\u201d shifts the setting from a lake to a sand-filled mirage, unfolding a brand-new story under the desert sun.<\/p>\n<p>For this campaign, Paris and Shanghai-based photographer Kin Chan Coedel was appointed as the creative director. Styling was handled by Zipeng Li, art director and stylist for W Magazine China and BoF500. Music was another added element that brought the desert directly to viewers, and it was composed by J\u00f3nsi, frontman of Sigur R\u00f3s. Lastly, choreography was lead by Paul McGill, a seasoned Broadway choreographer.<\/p>\n<p>With the desert of Jinsha Bay in Qinghai Province, China as its backdrop, the story follows the encounter with the \u201cLake Goddess\u201d depicted in the brand\u2019s previous film. The new short film portrays an encounter with the \u201cMother of the Earth.\u201d She\u2019s personified in grand fashion, clad in a divine red dress \u2014 a costume originally designed by Lee. The hand-dyed silk fabric creates a beautiful contrast against the sandy landscape, as well as the scene of children and animals gathering around her amidst vast dunes. These contrasts evoke a sense of connection on a scale that transcends the individual, bolstering the campaign\u2019s theme. The concept of \u201cLet go, Let in\u201d is a throughline of the entire film, expressing the cycle of relinquishing and acceptance.\n<\/p>\n<p>\u201cAn encounter is also a moment when you let go of what you know and embrace something new,\u201d Koedel says of the film. While the spring footage begins with dance and leads to the \u201cGoddess of the Lake,\u201d the summer footage depicts an opposite scenario, thus developing the same theme from different environments and perspectives. Through both fashion and cultural lenses, she portrays her perspective of nature, non-Western beliefs and strong female figures.\n<\/p>\n<p>You can watch the full campaign film on parco.jp and PARCO\u2019s official YouTube channel.\n<\/p>\n<div id=\"VgqAdfFMhEWsCYU\" class=\"wrapper text\">\n<div class=\"container\">\n<div class=\"row justify-content-center\">\n<div class=\"col-lg-10\">\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 3<\/span><\/span><\/p>\n<div>\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F20%2FParco-Summer-26-APAC-1.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 3<\/span><\/span><\/p>\n<div>\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F20%2FParco-Summer-26-APAC-2.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"3\"><span class=\"gallery-image-index\"><span class=\"image-index\">3 of 3<\/span><\/span><\/p>\n<div>\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F20%2FParco-Summer-26-APAC-3.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6707032\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Carhartt WIP Unveils SS26 Delivery Two Is Where Mid-Century Denim Meets Camo Snake Prints\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6708218\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>New Era Goes Back to Hawkins for the \u2018Stranger Things\u2019 SS26 Collection\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6707548\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>New Arrivals From HBX: adidas Originals\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"city-related-posts-wrapper\" id=\"post-body-city-related-post\">\n<h3>\n        Find out more for Japan<br \/>\n    <\/h3>\n<div class=\"swiper-container\">\n<div class=\"swiper-wrapper\">\n<div class=\"swiper-slide\">\n<div id=\"city-related-post-1\">\n<div id=\"post-6698964\" class=\"post-box-container city-box \" data-permalink=\"https:\/\/hypebeast.com\/2026\/4\/bjarke-ingels-not-a-hotel-setouchi-opening-info\" data-title=\"Bjarke Ingels Brings Fearless Futurism to Japan With NOT A HOTEL Setouchi\" data-post-box data-layer-item-id=\"6698964\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><source media=\"(max-width: 768px)\" data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F02%2Fbjarke-ingels-not-a-hotel-setouchi-opening-info-000.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=375&amp;h=250 1x, https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F02%2Fbjarke-ingels-not-a-hotel-setouchi-opening-info-000.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=500&amp;h=333 2x\" \/><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Bjarke Ingels Brings Fearless Futurism to Japan With NOT A HOTEL Setouchi<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                The ultra-exclusive property features three villas blending traditional Japanese design with modern Scandinavian sensibilities.\n                        <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide\">\n<div id=\"city-related-post-2\">\n<div id=\"post-6689443\" class=\"post-box-container city-box \" data-permalink=\"https:\/\/hypebeast.com\/2026\/3\/azumi-japan-opening-of-azuma-farm-koiwai-iwate-prefecture-opening-announcement\" data-title=\"Azumi Japan Announces the Opening of Azuma Farm Koiwai in Iwate Prefecture\" data-post-box data-layer-item-id=\"6689443\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><source media=\"(max-width: 768px)\" data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F13%2Fazumi-japan-opening-of-azuma-farm-koiwai-iwate-prefecture-opening-announcement-000.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=375&amp;h=250 1x, https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F13%2Fazumi-japan-opening-of-azuma-farm-koiwai-iwate-prefecture-opening-announcement-000.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=500&amp;h=333 2x\" \/><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Azumi Japan Announces the Opening of Azuma Farm Koiwai in Iwate Prefecture<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                Legendary Aman founder Adrian Zecha returns with a nature-focused resort designed to celebrate the \u201cfarm life.\u201d\n                        <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>    Looking for more suggestions for Japan?<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\"><span class=\"presented-by\">Presented by<br \/>\n                            PARCO<br \/>\n                    <\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    FashionJapancampaignshort filmParcosummer 2026Kin Chan Coedel\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<\/div>\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Fashion\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time class=\"timeago\" datetime=\"2026-04-22T14:03:20Z\">7 Hrs ago<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             122<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\"><span class=\"presented-by\">Presented by<br \/>\n                            PARCO<br \/>\n                    <\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Fashion\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time class=\"timeago\" datetime=\"2026-04-22T14:03:20Z\">7 Hrs ago<\/time><\/div>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\"><span class=\"presented-by\">Presented by<br \/>\n                            PARCO<br \/>\n                    <\/span><\/div>\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<article class=\"post-body-article\">\n<div class=\"post-video-container small inner-media \">\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/uqdgkcI7ohI?si=-X4qVGn2qY6lpVFy\" title=\"YouTube video player\" frameborder allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Fashion<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-04-22T14:03:20Z\">7 Hrs ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             122<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p>PARCO has unveiled its latest campaign for the upcoming summer season. Positioned as a sequel to its Spring 2026 campaign, this initiative\u2019s theme, \u201cLet go, Let in,\u201d shifts the setting from a lake to a sand-filled mirage, unfolding a brand-new story under the desert sun.<\/p>\n<p>For this campaign, Paris and Shanghai-based photographer Kin Chan Coedel was appointed as the creative director. Styling was handled by Zipeng Li, art director and stylist for W Magazine China and BoF500. Music was another added element that brought the desert directly to viewers, and it was composed by J\u00f3nsi, frontman of Sigur R\u00f3s. Lastly, choreography was lead by Paul McGill, a seasoned Broadway choreographer.<\/p>\n<p>With the desert of Jinsha Bay in Qinghai Province, China as its backdrop, the story follows the encounter with the \u201cLake Goddess\u201d depicted in the brand\u2019s previous film. The new short film portrays an encounter with the \u201cMother of the Earth.\u201d She\u2019s personified in grand fashion, clad in a divine red dress \u2014 a costume originally designed by Lee. The hand-dyed silk fabric creates a beautiful contrast against the sandy landscape, as well as the scene of children and animals gathering around her amidst vast dunes. These contrasts evoke a sense of connection on a scale that transcends the individual, bolstering the campaign\u2019s theme. The concept of \u201cLet go, Let in\u201d is a throughline of the entire film, expressing the cycle of relinquishing and acceptance.\n<\/p>\n<p>\u201cAn encounter is also a moment when you let go of what you know and embrace something new,\u201d Koedel says of the film. While the spring footage begins with dance and leads to the \u201cGoddess of the Lake,\u201d the summer footage depicts an opposite scenario, thus developing the same theme from different environments and perspectives. Through both fashion and cultural lenses, she portrays her perspective of nature, non-Western beliefs and strong female figures.\n<\/p>\n<p>You can watch the full campaign film on parco.jp and PARCO\u2019s official YouTube channel.\n<\/p>\n<div id=\"VgqAdfFMhEWsCYU\" class=\"wrapper text\">\n<div class=\"container\">\n<div class=\"row justify-content-center\">\n<div class=\"col-lg-10\">\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 3<\/span><\/span><\/p>\n<div>\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F20%2FParco-Summer-26-APAC-1.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 3<\/span><\/span><\/p>\n<div>\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F20%2FParco-Summer-26-APAC-2.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"3\"><span class=\"gallery-image-index\"><span class=\"image-index\">3 of 3<\/span><\/span><\/p>\n<div>\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F20%2FParco-Summer-26-APAC-3.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6707032\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Carhartt WIP Unveils SS26 Delivery Two Is Where Mid-Century Denim Meets Camo Snake Prints\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6708218\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>New Era Goes Back to Hawkins for the \u2018Stranger Things\u2019 SS26 Collection\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6707548\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>New Arrivals From HBX: adidas Originals\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"city-related-posts-wrapper\" id=\"post-body-city-related-post\">\n<h3>\n        Find out more for Japan<br \/>\n    <\/h3>\n<div class=\"swiper-container\">\n<div class=\"swiper-wrapper\">\n<div class=\"swiper-slide\">\n<div id=\"city-related-post-1\">\n<div id=\"post-6698964\" class=\"post-box-container city-box \" data-permalink=\"https:\/\/hypebeast.com\/2026\/4\/bjarke-ingels-not-a-hotel-setouchi-opening-info\" data-title=\"Bjarke Ingels Brings Fearless Futurism to Japan With NOT A HOTEL Setouchi\" data-post-box data-layer-item-id=\"6698964\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><source media=\"(max-width: 768px)\" data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F02%2Fbjarke-ingels-not-a-hotel-setouchi-opening-info-000.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=375&amp;h=250 1x, https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F02%2Fbjarke-ingels-not-a-hotel-setouchi-opening-info-000.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=500&amp;h=333 2x\" \/><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Bjarke Ingels Brings Fearless Futurism to Japan With NOT A HOTEL Setouchi<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                The ultra-exclusive property features three villas blending traditional Japanese design with modern Scandinavian sensibilities.\n                        <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide\">\n<div id=\"city-related-post-2\">\n<div id=\"post-6689443\" class=\"post-box-container city-box \" data-permalink=\"https:\/\/hypebeast.com\/2026\/3\/azumi-japan-opening-of-azuma-farm-koiwai-iwate-prefecture-opening-announcement\" data-title=\"Azumi Japan Announces the Opening of Azuma Farm Koiwai in Iwate Prefecture\" data-post-box data-layer-item-id=\"6689443\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><source media=\"(max-width: 768px)\" data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F13%2Fazumi-japan-opening-of-azuma-farm-koiwai-iwate-prefecture-opening-announcement-000.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=375&amp;h=250 1x, https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F03%2F13%2Fazumi-japan-opening-of-azuma-farm-koiwai-iwate-prefecture-opening-announcement-000.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=500&amp;h=333 2x\" \/><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Azumi Japan Announces the Opening of Azuma Farm Koiwai in Iwate Prefecture<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                Legendary Aman founder Adrian Zecha returns with a nature-focused resort designed to celebrate the \u201cfarm life.\u201d\n                        <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>    Looking for more suggestions for Japan?<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\"><span class=\"presented-by\">Presented by<br \/>\n                            PARCO<br \/>\n                    <\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    FashionJapancampaignshort filmParcosummer 2026Kin Chan Coedel\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Fashion<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-04-22T14:03:20Z\">7 Hrs ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             122<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Fashion<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-04-22T14:03:20Z\">7 Hrs ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Fashion<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-04-22T14:03:20Z\">7 Hrs ago<\/time><\/span><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             122<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<div class=\"post-body-content\">\n<p>PARCO has unveiled its latest campaign for the upcoming summer season. Positioned as a sequel to its Spring 2026 campaign, this initiative\u2019s theme, \u201cLet go, Let in,\u201d shifts the setting from a lake to a sand-filled mirage, unfolding a brand-new story under the desert sun.<\/p>\n<p>For this campaign, Paris and Shanghai-based photographer Kin Chan Coedel was appointed as the creative director. Styling was handled by Zipeng Li, art director and stylist for W Magazine China and BoF500. Music was another added element that brought the desert directly to viewers, and it was composed by J\u00f3nsi, frontman of Sigur R\u00f3s. Lastly, choreography was lead by Paul McGill, a seasoned Broadway choreographer.<\/p>\n<p>With the desert of Jinsha Bay in Qinghai Province, China as its backdrop, the story follows the encounter with the \u201cLake Goddess\u201d depicted in the brand\u2019s previous film. The new short film portrays an encounter with the \u201cMother of the Earth.\u201d She\u2019s personified in grand fashion, clad in a divine red dress \u2014 a costume originally designed by Lee. The hand-dyed silk fabric creates a beautiful contrast against the sandy landscape, as well as the scene of children and animals gathering around her amidst vast dunes. These contrasts evoke a sense of connection on a scale that transcends the individual, bolstering the campaign\u2019s theme. The concept of \u201cLet go, Let in\u201d is a throughline of the entire film, expressing the cycle of relinquishing and acceptance.\n<\/p>\n<p>\u201cAn encounter is also a moment when you let go of what you know and embrace something new,\u201d Koedel says of the film. While the spring footage begins with dance and leads to the \u201cGoddess of the Lake,\u201d the summer footage depicts an opposite scenario, thus developing the same theme from different environments and perspectives. Through both fashion and cultural lenses, she portrays her perspective of nature, non-Western beliefs and strong female figures.\n<\/p>\n<p>You can watch the full campaign film on parco.jp and PARCO\u2019s official YouTube channel.\n<\/p>\n<div id=\"VgqAdfFMhEWsCYU\" class=\"wrapper text\">\n<div class=\"container\">\n<div class=\"row justify-content-center\">\n<div class=\"col-lg-10\">\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 3<\/span><\/span><\/p>\n<div>\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F20%2FParco-Summer-26-APAC-1.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 3<\/span><\/span><\/p>\n<div>\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F20%2FParco-Summer-26-APAC-2.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"3\"><span class=\"gallery-image-index\"><span class=\"image-index\">3 of 3<\/span><\/span><\/p>\n<div>\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F20%2FParco-Summer-26-APAC-3.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\"><span class=\"presented-by\">Presented by<br \/>\n                            PARCO<br \/>\n                    <\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    FashionJapancampaignshort filmParcosummer 2026Kin Chan Coedel\n                                                            <\/p><\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/hypebeast.com\/2026\/4\/parco-summer-2026-clothing-campaign&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F20%2FPARCO-APAC-Summer-26-TW.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;] Fashion 7 Hrs ago 122 Views 0\u00a0Comments Comments Save Presented by PARCO Share this article Fashion 7 Hrs ago 122 Views 0\u00a0Comments Comments Save PARCO has unveiled its latest campaign for the upcoming summer season. Positioned as a sequel to its Spring 2026 campaign, this initiative\u2019s theme, \u201cLet go, Let in,\u201d shifts [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,39],"class_list":["post-1897196","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-hypebeast-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1897196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1897196"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1897196\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1897196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1897196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1897196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}