{"id":1896570,"date":"2026-04-22T15:40:33","date_gmt":"2026-04-22T12:40:33","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1896570"},"modified":"2026-04-22T15:40:33","modified_gmt":"2026-04-22T12:40:33","slug":"tunecore-partners-with-earthpercent-sounds-right-to-weave-planetary-care-into-the-fabric-of-new-releases","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1896570","title":{"rendered":"TuneCore Partners With EarthPercent & Sounds Right to \u2018Weave Planetary Care Into the Fabric\u2019 of New Releases"},"content":{"rendered":"

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\n\tToday (April 22) is Earth Day, and in line with the celebrations of nature and the life-sustaining ecosystems in which we all exist, TuneCore has announced a new partnership with Brian Eno<\/strong>\u2018s EarthPercent organization and its Sounds Right Initiative.<\/p>\n

\n\tThrough the new initiative with TuneCore, a development partner for self-releasing artists, these independent artists can directly support ecosystem restoration by donating a portion of their streaming revenue to Indigenous and community-led nature conservation and restoration efforts. TuneCore artists who want to donate a percentage of their streaming royalties to Sounds Right can simply list \u201cNature\u201d \u2014 the official artist page for the natural world \u2014 as a collaborator on their release to arrange a royalty split.<\/p>\n

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\t\t\t\t\tWhy Artists Are Flocking to Work With \u2018Nature\u2019 & the Organization Aiming to Raise Millions for\u00a0Conservation\t\t<\/p>\n<\/h3>\n<\/div>\n

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    \n\tOnce the track is out, the determined percentage of distribution royalties will automatically be donated to nature conservation via the Sounds Right Fund, with these funds prioritizing small and medium-sized conservation initiatives. Find more details on the partnership here. <\/p>\n

    \n\t\u201cAs we navigate a new era in the music industry, it is our responsibility to act with sustainability in mind,\u201d TuneCore\u2019s Chief Business Officer Brian Miller<\/strong> says in a statement. \u201cIn addition to helping artists succeed in a changing musical landscape, TuneCore is proud to help fund EarthPercent\u2019s climate and nature initiatives and make it easy for independent creators to do the same. Artists have always used their music to stand up for what they believe in, and through this partnership with EarthPercent, they can now use their music to directly fund the environmental causes that are important to them.\u201d<\/p>\n

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    \t\t\t\t\tStreaming Playlist That Funds Conservation Projects Is Now Accepting Submissions From All\u00a0Artists\t\t<\/p>\n<\/h3>\n<\/div>\n

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      \n\t\u201cMusic has always been a powerful force for change, not just emotionally but culturally,\u201d Eno adds in a statement. \u201cWith EarthPercent, our aim is to give artists a simple, direct way to contribute to the health of the planet we all share. TuneCore\u2019s support helps us extend that mission to independent creators everywhere, empowering them to weave planetary care into the fabric of their work.\u201d<\/p>\n

      \n\tIn tandem with the announcement, TuneCore also pledged \u00a310,000 ($14,500) to EarthPercent, an amount EarthPercent will double to \u00a320,000 ($27,000) as part of their \u201cBig Give\u201d campaign in April.<\/p>\n

      \n\tLaunched in 2024, Sounds Right is a cross-DSP playlist that features songs that sample the sounds of nature \u2014 from waves to bird calls to the wind and rain \u2014 with \u201cNature\u201d credited as an official artist and royalties generated by these songs going to conservation efforts. Last November, Sounds Right announced that since its launch, it has raised $400,000 for Indigenous and community-led conservation\u00a0in the Amazon and Congo Basin regions, building on the $225,000 it directed to projects in the Tropical Andes in 2024.\u00a0<\/p>\n

      \n\tThe 11 projects in the Amazon and Congo Basins and the Colombian Tropical Andes currently receiving funding include Yunkawasi, a Peruvian nonprofit working across more than 37,000 hectares of community-managed forests, along with the African Marine Mammal Conservation Organization (AMCO) along Cameroon\u2019s coast and inland waters, a project that protects manatees, cetaceans, and other aquatic species.<\/p>\n

      \n\tIn 2026, projects focused on ocean conservation in the Asia-Pacific will be added to the Sounds Right slate.<\/p>\n

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      [analyse_source url=”https:\/\/www.billboard.com\/pro\/tunecore-sounds-right-earthpercent-royalties-conservation\/”]<\/p>\n","protected":false},"excerpt":{"rendered":"

      [analyse_image type=”featured” src=”https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/04\/2271512371-e1776869862879.jpg?w=1024″] Trending on Billboard Today (April 22) is Earth Day, and in line with the celebrations of nature and the life-sustaining ecosystems in which we all exist, TuneCore has announced a new partnership with Brian Eno\u2018s EarthPercent organization and its Sounds Right Initiative. Through the new initiative with TuneCore, a development partner for […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[48,226],"class_list":["post-1896570","post","type-post","status-publish","format-standard","hentry","category-politics","tag-billboard-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1896570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1896570"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1896570\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1896570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1896570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1896570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}