{"id":1896148,"date":"2026-04-22T11:25:00","date_gmt":"2026-04-22T08:25:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1896148"},"modified":"2026-04-22T11:25:00","modified_gmt":"2026-04-22T08:25:00","slug":"the-haircare-brand-keeping-my-long-dyed-hair-healthy-and-happy","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1896148","title":{"rendered":"The haircare brand keeping my long, dyed hair healthy and happy"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-683-2250-1500\/azure\/dazed-prod\/1440\/3\/1443674.jpeg&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/beauty\/article\/70123\/1\/how-to-look-after-long-dyed-hair-davines-minu-range-review\" data-article-id=\"70123\">\n<header class=\"article-header has-portrait-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img no-figcaption\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.75\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"IMG_6285\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/1280\/azure\/dazed-prod\/1440\/3\/1443674.jpeg\" width=\"2250\"><\/span><\/span><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-04-22T11:25:00+00:00\" class=\"timestamp\" title=\"22 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"22\">22,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - beauty\" href=\"https:\/\/www.dazeddigital.com\/beauty\">Beauty<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/product-of-the-week\">Product of the Week<\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/beauty\">Beauty<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/product-of-the-week\">Product of the Week<\/a><\/div>\n<h1 class=\"title\"><span>The haircare brand keeping my long, dyed hair healthy <span class=\"nowrap\">and happy<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>With a newly formulated range that is even more sustainable than before, Davines is a great choice for anyone who wants both nice hair and a <span class=\"nowrap\">healthy planet<\/span><\/h2>\n<\/div>\n<p><time datetime=\"2026-04-22T11:25:00+00:00\" class=\"timestamp\" title=\"22 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"22\">22,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-04-22T11:25:00+00:00\" class=\"timestamp\" title=\"22 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"22\">22,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/Alex\">Alex Peters<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<h2 data-innertext=\" what is it?\"><strong> WHAT IS IT?<\/strong><\/h2>\n<p><strong>Brand: <\/strong><a href=\"https:\/\/uk.davines.com\/\"><span>Davines<\/span><span><br \/><\/span><\/a><span><strong>Product:<\/strong> Essentials Haircare range, particularly the <\/span><a href=\"https:\/\/uk.davines.com\/products\/minu-duo\"><span>Minu Shampoo and Conditioner<\/span><span><br \/><\/span><\/a><span><strong>Price:<\/strong> \u00a322.75 and \u00a324.75, respectively<\/span><\/p>\n<h2 data-innertext=\"why is it so good? \"><span><strong>WHY IS IT SO GOOD? <\/strong><\/span><\/h2>\n<p><span>I\u2019ve been getting a lot of compliments on my hair recently. This is despite the fact that I\u2019m breaking a lot of the tenets of healthy hair \u2013 dying it increasingly lighter blonde, not having regular trims (my last haircut was in October), having hot showers and exclusively towel drying it. One contributing factor to my hair\u2019s surprisingly good condition, no doubt, is that I\u2019m not actually using bleach in my hair \u2013 I use <\/span><a href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/62529\/1\/how-to-dye-your-hair-bright-colours-without-any-bleach\"><span>Bleach London\u2019s No Bleach range<\/span><\/a><span> which gives you high-lift permanent colour without the bleach, meaning your hair gets less damaged.<\/span><\/p>\n<p><span>Another factor is one of my favourite haircare brands: Davines.\u00a0\u00a0<\/span><\/p>\n<p><span>I first came across Davines in 2018, when the brand\u2019s <\/span><a href=\"https:\/\/uk.davines.com\/products\/oi-shampoo-conditioner-duo\"><span>OI range<\/span><\/a><span> was going viral and I decided to test it for myself. Since then I\u2019ve tried out various products in the Essential Haircare collection depending on what my hair needed at the time, from the gentle everyday range Dede to the anti-breakage Melu for damaged hair. But it\u2019s Minu, the range aimed at protecting coloured hair, that is currently in my shower rotation and which has been keeping my hair soft and strong.\u00a0<\/span><\/p>\n<p><span>I love Davines products. They all smell really good, they work, and I think the packaging is very chic, in an eco-warrior kind of way. And I love that <\/span><a href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/66596\/1\/davines-sustainable-beauty-regenerative\"><span>the brand actually<em> is<\/em> an eco-warrior<\/span><\/a><span>. Davines has always prioritised sustainability, from sourcing renewable ingredients and championing regenerative farming to an alliance with Rodale Institute, an agricultural research and education nonprofit. The company is B-corp certified and has certification from the Regenerative Organic Alliance. And now they have reformulated and repackaged the Essential Haircare range to make it even more eco-friendly (in an actual way, not just a greenwashing way).<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"9e16d180-93cf-4319-b139-b43400bc5366\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1170\/azure\/dazed-prod\/1440\/3\/1443703.jpeg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.34\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Alex Peters\" class=\"img\" height=\"874\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443703.jpeg\" width=\"1170\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of <span class=\"nowrap\">the writer<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>The Essential Haircare collection, which includes nine different lines dedicated to different hair types and needs, will now come in tweaked packaging made with bio-circular ISCC-certified plastic. This approach allows bio-circular materials \u2013 derived from waste sources, for example used cooking oil \u2013 to be integrated into the production process, encouraging a shift away from fossil-based resources.\u00a0<\/span><\/p>\n<p><span>When it comes to the ingredients, the reformulated range now contains, on average, 93 per cent ingredients of natural origin and 92 per cent biodegradability. The ingredients are Regenerative Organic Certified, which means they are sourced from farms that practise regenerative organic agriculture, which supports soil regeneration, biodiversity and CO2 sequestration. Apart from the texture, which is now more fluid, the products themselves don\u2019t feel any different (a common fear when you hear a favourite brand is reformulating), plus there are nine new additions for the range including serums, milks and oils. <\/span><\/p>\n<p><span>There are so many brands and products out there right now, and it can be really hard to know where to start and what to use. But if sustainability is important to you, then you really can\u2019t go wrong with Davines. As someone who has <a href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/66596\/1\/davines-sustainable-beauty-regenerative\">been to the Davines Village HQ in Parma<\/a>, Italy twice, had tours around the farms and factory, and sat through some pretty extensive presentations on regenerative farming and the brand\u2019s commitment to being as sustainable as possible, I can attest that they are doing the work. And the products actually work. A win-win!<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"c71c7e5f-8f73-4f20-9ebf-b43400bc7301\" data-src=\"https:\/\/images-prod.dazeddigital.com\/960\/azure\/dazed-prod\/1440\/3\/1443704.jpeg\" data-img-aspect-ratio-type=\"square\" data-img-aspect-ratio=\"1\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"square\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"8116\" class=\"img\" height=\"960\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443704.jpeg\" width=\"960\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of Davines<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<h2 data-innertext=\"quickfire questions\"><strong>QUICKFIRE QUESTIONS<\/strong><\/h2>\n<p><strong>The fictional character who would use this product is\u2026<\/strong><span> Sheila Franklin [from the musical <em>Hair<\/em>], second semester, NYU and she\u2019s a protester.<\/span><\/p>\n<p><span><strong>This product feels like\u2026<\/strong> you\u2019re standing in a lush, idyllic Italian wood, surrounded by trees and listening to the gentle sounds of the freshwater stream as sunlight dapples the tall grass.<\/span><\/p>\n<p><strong>If this product was one of the astrological signs, it would be\u2026<\/strong><span> Cancer.<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. 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Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<h2 data-innertext=\" what is it?\"><strong> WHAT IS IT?<\/strong><\/h2>\n<p><strong>Brand: <\/strong><a href=\"https:\/\/uk.davines.com\/\"><span>Davines<\/span><span><br \/><\/span><\/a><span><strong>Product:<\/strong> Essentials Haircare range, particularly the <\/span><a href=\"https:\/\/uk.davines.com\/products\/minu-duo\"><span>Minu Shampoo and Conditioner<\/span><span><br \/><\/span><\/a><span><strong>Price:<\/strong> \u00a322.75 and \u00a324.75, respectively<\/span><\/p>\n<h2 data-innertext=\"why is it so good? \"><span><strong>WHY IS IT SO GOOD? <\/strong><\/span><\/h2>\n<p><span>I\u2019ve been getting a lot of compliments on my hair recently. This is despite the fact that I\u2019m breaking a lot of the tenets of healthy hair \u2013 dying it increasingly lighter blonde, not having regular trims (my last haircut was in October), having hot showers and exclusively towel drying it. One contributing factor to my hair\u2019s surprisingly good condition, no doubt, is that I\u2019m not actually using bleach in my hair \u2013 I use <\/span><a href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/62529\/1\/how-to-dye-your-hair-bright-colours-without-any-bleach\"><span>Bleach London\u2019s No Bleach range<\/span><\/a><span> which gives you high-lift permanent colour without the bleach, meaning your hair gets less damaged.<\/span><\/p>\n<p><span>Another factor is one of my favourite haircare brands: Davines.\u00a0\u00a0<\/span><\/p>\n<p><span>I first came across Davines in 2018, when the brand\u2019s <\/span><a href=\"https:\/\/uk.davines.com\/products\/oi-shampoo-conditioner-duo\"><span>OI range<\/span><\/a><span> was going viral and I decided to test it for myself. Since then I\u2019ve tried out various products in the Essential Haircare collection depending on what my hair needed at the time, from the gentle everyday range Dede to the anti-breakage Melu for damaged hair. But it\u2019s Minu, the range aimed at protecting coloured hair, that is currently in my shower rotation and which has been keeping my hair soft and strong.\u00a0<\/span><\/p>\n<p><span>I love Davines products. They all smell really good, they work, and I think the packaging is very chic, in an eco-warrior kind of way. And I love that <\/span><a href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/66596\/1\/davines-sustainable-beauty-regenerative\"><span>the brand actually<em> is<\/em> an eco-warrior<\/span><\/a><span>. Davines has always prioritised sustainability, from sourcing renewable ingredients and championing regenerative farming to an alliance with Rodale Institute, an agricultural research and education nonprofit. The company is B-corp certified and has certification from the Regenerative Organic Alliance. And now they have reformulated and repackaged the Essential Haircare range to make it even more eco-friendly (in an actual way, not just a greenwashing way).<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"9e16d180-93cf-4319-b139-b43400bc5366\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1170\/azure\/dazed-prod\/1440\/3\/1443703.jpeg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.34\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Alex Peters\" class=\"img\" height=\"874\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443703.jpeg\" width=\"1170\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of <span class=\"nowrap\">the writer<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>The Essential Haircare collection, which includes nine different lines dedicated to different hair types and needs, will now come in tweaked packaging made with bio-circular ISCC-certified plastic. This approach allows bio-circular materials \u2013 derived from waste sources, for example used cooking oil \u2013 to be integrated into the production process, encouraging a shift away from fossil-based resources.\u00a0<\/span><\/p>\n<p><span>When it comes to the ingredients, the reformulated range now contains, on average, 93 per cent ingredients of natural origin and 92 per cent biodegradability. The ingredients are Regenerative Organic Certified, which means they are sourced from farms that practise regenerative organic agriculture, which supports soil regeneration, biodiversity and CO2 sequestration. Apart from the texture, which is now more fluid, the products themselves don\u2019t feel any different (a common fear when you hear a favourite brand is reformulating), plus there are nine new additions for the range including serums, milks and oils. <\/span><\/p>\n<p><span>There are so many brands and products out there right now, and it can be really hard to know where to start and what to use. But if sustainability is important to you, then you really can\u2019t go wrong with Davines. As someone who has <a href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/66596\/1\/davines-sustainable-beauty-regenerative\">been to the Davines Village HQ in Parma<\/a>, Italy twice, had tours around the farms and factory, and sat through some pretty extensive presentations on regenerative farming and the brand\u2019s commitment to being as sustainable as possible, I can attest that they are doing the work. And the products actually work. A win-win!<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"c71c7e5f-8f73-4f20-9ebf-b43400bc7301\" data-src=\"https:\/\/images-prod.dazeddigital.com\/960\/azure\/dazed-prod\/1440\/3\/1443704.jpeg\" data-img-aspect-ratio-type=\"square\" data-img-aspect-ratio=\"1\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"square\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"8116\" class=\"img\" height=\"960\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443704.jpeg\" width=\"960\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of Davines<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<h2 data-innertext=\"quickfire questions\"><strong>QUICKFIRE QUESTIONS<\/strong><\/h2>\n<p><strong>The fictional character who would use this product is\u2026<\/strong><span> Sheila Franklin [from the musical <em>Hair<\/em>], second semester, NYU and she\u2019s a protester.<\/span><\/p>\n<p><span><strong>This product feels like\u2026<\/strong> you\u2019re standing in a lush, idyllic Italian wood, surrounded by trees and listening to the gentle sounds of the freshwater stream as sunlight dapples the tall grass.<\/span><\/p>\n<p><strong>If this product was one of the astrological signs, it would be\u2026<\/strong><span> Cancer.<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/beauty\/article\/70123\/1\/how-to-look-after-long-dyed-hair-davines-minu-range-review&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-683-2250-1500\/azure\/dazed-prod\/1440\/3\/1443674.jpeg&#8221;] April\u00a0 22,\u00a0 2026 Beauty \/ Product of the Week Beauty \/ Product of the Week The haircare brand keeping my long, dyed hair healthy and happy With a newly formulated range that is even more sustainable than before, Davines is a great choice for anyone who wants both nice hair and a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1896148","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1896148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1896148"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1896148\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1896148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1896148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1896148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}