{"id":1896094,"date":"2026-04-22T12:21:42","date_gmt":"2026-04-22T09:21:42","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1896094"},"modified":"2026-04-22T12:21:42","modified_gmt":"2026-04-22T09:21:42","slug":"ankers-thus-chip-brings-ai-to-its-headphones-and-other-products","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1896094","title":{"rendered":"Anker&#8217;s &#8216;Thus&#8217; chip brings AI to its headphones and other products"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/GSvOhGjVdcBizkURlw7RwA&#8211;\/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyMDA7aD03MTM-\/https:\/\/d29szjachogqwa.cloudfront.net\/images\/user-uploaded\/anker-thus_1597.jpg&#8221;]<\/p>\n<article id=\"article-43fb2d26-34c1-4a5e-b71c-5a67c5e9e5de\">\n<div>\n<div class=\"mx-auto md:px-10 md:max-w-[1220px]\">\n<nav class=\"prestige-breadcrumb relative mx-4 md:mx-0\" aria-label=\"breadcrumbs\">\n<ol class=\"no-scrollbar overflow-scroll whitespace-nowrap text-battleship\">\n<li class=\"inline\">\n<li class=\"inline-block cursor-default last:pr-10 md:last:pr-20 font-bold\">AI<\/li>\n<\/ol>\n<\/nav>\n<header class=\"mb-4 px-4 md:mb-6 md:px-0\">\n<h1 class=\"layout-h1 my-2 font-bold leading-tight\">Anker&#8217;s &#8216;Thus&#8217; chip brings AI to its headphones and other products<\/h1>\n<h2 class=\"my-2 text-[18px] font-light leading-5 md:max-w-[660px] md:text-[20px]\/[28px]\">The company will unveil its first Thus-powered headphones at Anker Day on May 21.<\/h2>\n<div class=\"flex-col items-start lg:flex lg:flex-row lg:items-center lg:justify-between mt-6\">\n<div class=\"relative md:mr-[10px]\">\n<div class=\"flex items-center\">\n<div class=\"flex mr-2\">\n<div class=\"shrink-0 cursor-pointer inline-block size-[42px] lg:size-[48px]\"><img decoding=\"async\" alt role=\"img\" loading=\"lazy\" class=\"size-full rounded-full object-cover object-center shadow-[0_0_0_2px_#ffffff]\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/YwfCRgIe90exOChYec9Cjw--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTgwO2g9ODA-\/https:\/\/s.yimg.com\/os\/creatr-uploaded-images\/2024-01\/d5b30fb0-aa58-11ee-bbbf-af6360643ddf\"><\/div>\n<\/div>\n<div class=\"inline-block\">\n<div class=\"w-max text-sm\/5 font-semibold lg:!flex flex items-center\">\n<div class=\"flex flex-col\">\n<div class=\"flex w-max items-center\">Mariella Moon<\/div>\n<p><span class=\"font-normal sm:before:inline-block\">Contributing Reporter<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"lg:hidden\">\n<div class=\"text-xs text-dolphin dark:text-shark md:text-sm\/5 pt-4\">\n<div class=\"inline-block\"><time datetime=\"2026-04-22T12:21:42.000Z\">Wed, April 22, 2026 at 12:21 PM UTC<\/time><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"ml-0 mt-4 flex items-center lg:ml-3 lg:mt-0\">\n<div class=\"ml-0 mr-2\">\n<div class=\"relative flex\">Add Engadget on Google<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"hidden lg:block\">\n<div class=\"text-xs text-dolphin dark:text-shark md:text-sm\/5 pt-4\">\n<div class=\"inline-block\"><time datetime=\"2026-04-22T12:21:42.000Z\">Wed, April 22, 2026 at 12:21 PM UTC<\/time><\/div>\n<\/div>\n<\/div>\n<\/header>\n<\/div>\n<div class=\"grid grid-cols-1 gap-x-8 lg:gap-x-0 mx-auto md:px-10 md:max-w-[1220px] md:grid-cols-[[main-start]_1fr_[main-end_right-start]_min-content_[right-end]] lg:!gap-x-8\">\n<div class=\"md:col-main\" data-i13n-boundary=\"true\">\n<div>\n<div>\n<div class=\"grid grid-cols-[[fullbleed-start_body-start]_minmax(auto,750px)_[body-end_fullbleed-end]]\">\n<figure class=\"relative col-body mb-4\">\n<div class=\"relative overflow-hidden fig-image-round left-1\/2 w-screen -translate-x-1\/2 md:left-0 md:w-auto md:translate-x-0\"><img decoding=\"async\" alt class=\"object-cover object-center\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/Qnh_X91dr2oaygxljdbmRg--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD03Mzc-\/https:\/\/s.yimg.com\/uu\/api\/res\/1.2\/RgEEOzztj44l8954MkoH9g--~B\/aD05NTA7dz0xNjAwO2FwcGlkPXl0YWNoeW9u\/https:\/\/d29szjachogqwa.cloudfront.net\/images\/user-uploaded\/anker-thus_1597.jpg\"><\/div><figcaption class=\"relative text-[0.875rem]\/[1.25rem] figure-caption mt-1 line-clamp-2 mt-2.5 md:mt-2 pr-2.5\">\n<div><span class=\"[&amp;_p]:inline\"><\/p>\n<p>Anker<\/p>\n<p><\/span><span> (Anker)<\/span><\/div>\n<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<div class=\"grid grid-cols-article-mobile md:grid-cols-article lg:max-w-[750px] drop-cap\" data-article-body=\"true\">\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">Anker has announced its own chip that can give its small, wearable products AI capabilities that run locally on device. The company is planning to debut the chip called \u201cThus\u201d on a new model of headphones, slated to be unveiled at its Anker Day event on May 21.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">Anker calls Thus the \u201cfirst Compute-in-Memory (CIM) AI audio chip with neural networks.\u201d The company explains that Thus is \u201cinspired by the workings of the human brain\u201d in that the storage and processing of information takes place in one location instead of keeping them separate, similar to how it works on modern chips for computers.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">Thus integrates computing power directly into NOR flash memory cells, which provide faster read speeds than NAND memory. A NOR-based CIM system requires only a tiny space inside devices, which makes it an ideal option for small products like headphones. Anker says headphones are a particularly challenging environment to demonstrate what a new chip can do, because \u201chardly any other device places higher demands on an AI chip.\u201d They have a tiny space allotted for components and operate with just a few milliwatts of power, even though they have to consistently provide noise cancellation. If the model delivers, it could be a huge advertisement for Thus, which Anker plans to put in other mobile accessories and IoT devices, as well.<\/p>\n<div class=\"col-fullbleed mb-4 bg-marshmallow pb-5 dark:bg-ramones md:invisible md:mb-0 md:h-0 md:overflow-hidden md:pb-0\">\n<div class=\"py-2 text-center text-xs uppercase\">Advertisement<\/div>\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex\" id=\"_R_ch9nam95feiv5tilbH1_\">\n<div class=\"flex size-full items-center justify-center bg-marshmallow text-center leading-3\">Advertisement<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-body mb-4 hidden pb-5 dark:bg-ramones md:block\">\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex\" id=\"_R_kh9nam95feiv5tilbH1_\">\n<div class=\"flex size-full items-center justify-center bg-marshmallow text-center leading-3\">Advertisement<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">While the company has yet to reveal all its upcoming headphones\u2019 AI-powered capabilities, it did announce one particular feature. Clear Calls, as it\u2019s called, will cancel noise \u201cwith a large neural network running entirely on the device, supported by eight MEMS microphones and two bone conduction sensors.\u201d Anker says it will enable significantly clearer conversations even in environments that are challenging for conventional noise cancellation.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"md:col-main grid grid-cols-article-mobile md:grid-cols-article lg:max-w-[750px]\">\n<div class=\"no-scrollbar col-body mx-4 mb-8 mt-2.5 overflow-x-scroll whitespace-nowrap md:mx-0 md:max-w-[750px] md:overflow-x-visible md:hidden\">\n<div class=\"mx-auto max-w-screen-sm\">\n<ul class=\"inline-flex text-xs md:text-sm\">\n<li class=\"mr-6\">About our ads<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"grid grid-cols-article-mobile md:grid-cols-article lg:max-w-[750px] drop-cap\" data-article-body=\"true\">\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">Anker has announced its own chip that can give its small, wearable products AI capabilities that run locally on device. The company is planning to debut the chip called \u201cThus\u201d on a new model of headphones, slated to be unveiled at its Anker Day event on May 21.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">Anker calls Thus the \u201cfirst Compute-in-Memory (CIM) AI audio chip with neural networks.\u201d The company explains that Thus is \u201cinspired by the workings of the human brain\u201d in that the storage and processing of information takes place in one location instead of keeping them separate, similar to how it works on modern chips for computers.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">Thus integrates computing power directly into NOR flash memory cells, which provide faster read speeds than NAND memory. A NOR-based CIM system requires only a tiny space inside devices, which makes it an ideal option for small products like headphones. Anker says headphones are a particularly challenging environment to demonstrate what a new chip can do, because \u201chardly any other device places higher demands on an AI chip.\u201d They have a tiny space allotted for components and operate with just a few milliwatts of power, even though they have to consistently provide noise cancellation. If the model delivers, it could be a huge advertisement for Thus, which Anker plans to put in other mobile accessories and IoT devices, as well.<\/p>\n<div class=\"col-fullbleed mb-4 bg-marshmallow pb-5 dark:bg-ramones md:invisible md:mb-0 md:h-0 md:overflow-hidden md:pb-0\">\n<div class=\"py-2 text-center text-xs uppercase\">Advertisement<\/div>\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex\" id=\"_R_ch9nam95feiv5tilbH1_\">\n<div class=\"flex size-full items-center justify-center bg-marshmallow text-center leading-3\">Advertisement<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-body mb-4 hidden pb-5 dark:bg-ramones md:block\">\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex\" id=\"_R_kh9nam95feiv5tilbH1_\">\n<div class=\"flex size-full items-center justify-center bg-marshmallow text-center leading-3\">Advertisement<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">While the company has yet to reveal all its upcoming headphones\u2019 AI-powered capabilities, it did announce one particular feature. Clear Calls, as it\u2019s called, will cancel noise \u201cwith a large neural network running entirely on the device, supported by eight MEMS microphones and two bone conduction sensors.\u201d Anker says it will enable significantly clearer conversations even in environments that are challenging for conventional noise cancellation.<\/p>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.engadget.com\/ai\/ankers-thus-chip-brings-ai-to-its-headphones-and-other-products-122142552.html&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/GSvOhGjVdcBizkURlw7RwA&#8211;\/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyMDA7aD03MTM-\/https:\/\/d29szjachogqwa.cloudfront.net\/images\/user-uploaded\/anker-thus_1597.jpg&#8221;] AI Anker&#8217;s &#8216;Thus&#8217; chip brings AI to its headphones and other products The company will unveil its first Thus-powered headphones at Anker Day on May 21. Mariella Moon Contributing Reporter Wed, April 22, 2026 at 12:21 PM UTC Add Engadget on Google Wed, April 22, 2026 at 12:21 PM UTC Anker (Anker) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,63],"class_list":["post-1896094","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-engadget-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1896094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1896094"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1896094\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1896094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1896094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1896094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}