{"id":1895726,"date":"2026-04-22T07:00:24","date_gmt":"2026-04-22T04:00:24","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1895726"},"modified":"2026-04-22T07:00:24","modified_gmt":"2026-04-22T04:00:24","slug":"zara-larsson-summer-is-just-getting-started-exclusive","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1895726","title":{"rendered":"Zara Larsson Summer Is Just Getting Started \u2013 Exclusive"},"content":{"rendered":"
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Charlotte Rutherford<\/span><\/div>\n

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Fashion<\/p>\n<\/div>\n

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Zara Larsson Summer Is Just Getting Started \u2013 Exclusive<\/h1>\n
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No Girls Trip<\/em><\/i> is complete without a swimsuit or two.<\/p>\n<\/div>\n<\/div>\n

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by Jillian Giandurco<\/a><\/address>\n
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In Zara Larsson\u2019s<\/a> world, another week means another career peak: from a top 10 hit on the Billboard Hot 100 and a no. 1 on the Spotify Global chart with her PinkPantheress<\/a> collab, \u201cStateside<\/a>,\u201d to her first-ever Grammy<\/a> nomination, the last six months of the Swedish singer\u2019s life has been a thing of dreams. But despite her rising profile and long overdue ascension to pop superstardom, she\u2019s still the same, unserious girl she\u2019s always been.<\/p>\n

Take her latest campaign with her lingerie brand Main Rose<\/a>, for example. The new collection marks the brand\u2019s first foray into swimwear \u2014 a natural move for the leader of the never-ending summer movement. And while most brands would opt to lean into the steamy, beach-babe imagery, Larsson made sure to include some less-than-flattering shots of her wearing snorkeling goggles underwater. \u201cI like to have fun and I want to bring that into the Main Rose world,\u201d Larsson tells NYLON. \u201cIt’s not so serious because I’m not that serious.\u201d<\/p>\n

Though she just wrapped a 30-city North American tour, don\u2019t expect Larsson to disappear for long. The 28-year-old has a deluxe edition of her 2025 album Midnight Sun<\/em> in the chamber, and if it\u2019s anything like her recent collab with Tyla<\/a>, you can expect the project to pack a punch with back-to-back song-of-the-summer contenders. In between stops and soundchecks on the sold out tour, Larsson managed to find some time in her busy schedule to hop on the phone chat about the Main Rose swimwear launch, working with PinkPantheress<\/a>, and the \u201cmotherquake\u201d that is Midnight Sun: Girls Trip<\/em>.<\/p>\n

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It’s obviously been a very busy few months for you. How are you feeling?<\/strong><\/p>\n

I have a day off today. I am tired, but very excited. It’s a weird in-between of feeling tired but inspired. I’ve loved being on this tour. We have three more shows left, and it’s going to be really sad when it’s over. I really enjoy this a lot. This is where I truly come alive, and it’s nice with some sort of routine. I know what every day’s going to look like, which is really nice for me.<\/p>\n

When did you find the time to work on this collection?<\/strong><\/p>\n

Oh, girl. You know what’s funny? Even though I’ve had a really busy couple of months, this all started quite a while back, probably closer to a year. So even though this comes out now and it’s the perfect timing, obviously for summer and also because now everyone thinks of me as this summer queen, this definitely started a while back.<\/p>\n

I’m in a million group chats, and to be completely honest, I don’t check all of them. A lot of the time it’s just like, \u201cOK, girl, let’s sit down and let’s go through it all. Let’s talk about it. How do we feel about this? How do we feel about that?\u201d But these bikinis and swimwear have really been a part of the Main Rose universe internally for a very long time.<\/p>\n

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Charlotte Rutherford<\/cite><\/figcaption><\/div>\n<\/div>\n<\/figure>\n<\/div>\n

How did you take what you’ve learned about lingerie and apply it to this collection?<\/strong><\/p>\n

We’ve taken a lot of the models from the underwear and just changed the fabrics, changed the patterns and the colors, and made it more fun. I like that Main Rose is very layer friendly and you can still wear it as a part of the outfit. I wear the bra under the mesh top a lot, and then I feel like I’m dressed to go out. It’s fun and sexy, but a bikini is obviously the whole outfit in itself. We just took a lot of the same cuts and made sure that you could swim in it essentially and made it a bit more expressive and colorful, which I also think fits really well into my world and how I’m seeing Main Rose and myself being even more connected visually.<\/p>\n

I’m really excited for the campaign. Charlotte Rutherford shot it all, and she’s been doing my visuals for this last year of Midnight Sun<\/em>. She’s very fun and playful, and I<\/em> am that. I want to make sure that people are part of that universe.<\/p>\n

Such a big part of creating a brand is, what is the story you want to tell? What do you want people to feel like when they see it, when they see the brand? I’ve learned a lot from Midnight Sun<\/em>, because I feel like that’s actually the first time I, as an artist, have created an era and a universe for people to come into.<\/p>\n

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Charlotte Rutherford<\/cite><\/figcaption><\/div>\n
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Charlotte Rutherford<\/cite><\/figcaption><\/div>\n<\/div>\n<\/div>\n
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