{"id":1895268,"date":"2026-04-21T22:44:37","date_gmt":"2026-04-21T19:44:37","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1895268"},"modified":"2026-04-21T22:44:37","modified_gmt":"2026-04-21T19:44:37","slug":"ovi-inks-exclusive-deal-with-universal-music-latino-im-going-to-have-a-real-team","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1895268","title":{"rendered":"OVI Inks Exclusive Deal with Universal Music Latino: \u2018I\u2019m Going to Have a Real Team\u2019"},"content":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/04\/ovi-cr-ize-graphics-press-billboard-1800.jpg?w=1024″]<\/p>\n

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\n\tOVI \u2014 who gained international recognition as the first Cuban artist to tap into the corridos tumbados space \u2014 has signed an exclusive deal with Universal Music Latino.\u00a0<\/p>\n

Duarte Figueira<\/strong>, senior vp of A&R at Universal Music Latino, and Daniel Luna<\/strong>, who was recently appointed general manager at the label, were present at the signing.<\/p>\n

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\"Alfredo<\/div>\n<\/div>\n<\/div>\n
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\t\t\t\t\tUniversal Music Latin America Unveils Executive Appointments for its \u2018Next Phase of\u00a0Evolution\u2019\u00a0\t\t<\/p>\n<\/h3>\n<\/div>\n

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    Jessica Roiz<\/span><\/div>\n<\/li>\n
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    \n\t\u201cI\u2019m incredibly excited about this stage of my life because I feel that, for the first time, I\u2019m going to have a real team by my side, supporting me through the good and the bad,\u201d OVI expressed in a press statement. \u201cThat means the most to me, and I know that with Universal Latino\u2019s new team, my music will reach new heights.\u201d<\/p>\n

    \n\tBorn in Ciego de \u00c1vila, Cuba, and currently residing in Miami, the artist and rapper (real name Ovidio Crespo Retureta) kicked off his music career in 2018. He initially tapped into the M\u00fasica Mexicana <\/em>realm, where he teamed up with acts such as Natanael Cano, Junior H, Adriel Favela and Snow Tha Product, fusing Cuban rhythms with Regional Mexican.\u00a0<\/p>\n

    \n\tOVI\u2019s first Billboard<\/em> entry was on the Hot Latin Songs chat with the Cano-assisted \u201cPacas Verdes\u201d in 2020. The following year, he charted on Hot Latin Songs with \u201cEnvidioso\u201d in collaboration with Ozuna, while his album Retumban2<\/em> peaked at No. 21 on Top Latin Albums. In 2022, \u201cQue Locura\u201d with Gente de Zona charted on Tropical Airplay, and in 2024, \u201cNo Drama\u201d with Duki and Lucho SSJ entered the Billboard Argentina Hot 100.\u00a0<\/p>\n

    \n\tThroughout his career, OVI has also collaborated with Eladio Carrion, Grupo Firme, Myke Towers and Arc\u00e1ngel, among others.\u00a0<\/p>\n

    \n\tOVI is expected to release his forthcoming album, which includes his next single, \u201cCash,\u201d in collaboration with Almighty, under the new deal with Universal Music Latino.\u00a0<\/p>\n

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    Ize Graphics<\/cite><\/figcaption><\/figure>\n<\/div>\n

    \"Billboard<\/p>\n<\/div>\n<\/div>\n

    [analyse_source url=”https:\/\/www.billboard.com\/pro\/ovi-signs-deal-universal-music-latino\/”]<\/p>\n","protected":false},"excerpt":{"rendered":"

    [analyse_image type=”featured” src=”https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/04\/ovi-cr-ize-graphics-press-billboard-1800.jpg?w=1024″] Trending on Billboard OVI \u2014 who gained international recognition as the first Cuban artist to tap into the corridos tumbados space \u2014 has signed an exclusive deal with Universal Music Latino.\u00a0 Duarte Figueira, senior vp of A&R at Universal Music Latino, and Daniel Luna, who was recently appointed general manager at the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[48,226],"class_list":["post-1895268","post","type-post","status-publish","format-standard","hentry","category-politics","tag-billboard-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1895268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1895268"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1895268\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1895268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1895268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1895268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}