{"id":1894929,"date":"2026-04-21T19:15:00","date_gmt":"2026-04-21T16:15:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1894929"},"modified":"2026-04-21T19:15:00","modified_gmt":"2026-04-21T16:15:00","slug":"tim-cook-was-an-innovator-just-not-the-jobs-kind","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1894929","title":{"rendered":"Tim Cook was an innovator \u2014 just not the Jobs kind"},"content":{"rendered":"<p><main id=\"content\"><\/p>\n<div class>\n<article>\n<div class=\"duet--article--lede duet--page-layout--feature-article\">\n<div class=\"duet--ledes--feature-lede nebk4w0\">\n<div class=\"nebk4w1\">\n<div class=\"nebk4w6\">\n<div class=\"bu4cqq6 bu4cqq4\"><\/div>\n<\/div>\n<div class=\"_1ymtmqp7\">\n<div class=\"nebk4w2 _1ymtmqp3\">\n<div class=\"nebk4w3 _1ymtmqpp\">\n<div class=\"_1p1nf4x0 _1p1nf4x1\">\n<div class=\"_1p1nf4x3\"><span class=\"_13g9mks17\"><\/p>\n<ul class=\"_1phh1th0\">\n<li>\n<div id=\"follow-category-breadcrumb_mobile-dmcyOmNhdGVnb3J5OjU4\"><button aria-expanded=\"false\" aria-haspopup=\"true\"><span class=\"gnx4pm0 _4hoiss6 _1xwtict5 _1618ekm0\"><span class=\"_1ajq89kk _1ajq89k1 _1ajq89k0\"><\/span><span class=\"_1618ekm8\">Tech<\/span><\/span><\/button><\/p>\n<aside id=\"popover-dmcyOmNhdGVnb3J5OjU4-breadcrumb\" style=\"position:absolute;left:0;top:0\" class=\"_1wu3rm0 _6ytxv90\" aria-hidden=\"true\">\n<div class=\"_1wu3rm1\"><button class=\"_1wu3rm3\"><title>Close<\/title><\/button><\/p>\n<div class=\"_1wu3rm5\">Tech<\/div>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p><button class=\"duet--cta--button _1f7jm891 _1f7jm890 fv263x2 _1f7jm89g\"><span><title>Follow<\/title><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/tech\">See All <!-- -->Tech<\/a><\/p>\n<\/div>\n<\/aside>\n<\/div>\n<\/li>\n<li>\n<div id=\"follow-category-breadcrumb_mobile-dmcyOmNhdGVnb3J5OjEwNA==\"><button aria-expanded=\"false\" aria-haspopup=\"true\"><span class=\"gnx4pm0 _4hoiss6 _1xwtict5 _1618ekm0\"><span class=\"_1ajq89kk _1ajq89k1 _1ajq89k0\"><\/span><span class=\"_1618ekm8\">Apple<\/span><\/span><\/button><\/p>\n<aside id=\"popover-dmcyOmNhdGVnb3J5OjEwNA==-breadcrumb\" style=\"position:absolute;left:0;top:0\" class=\"_1wu3rm0 _6ytxv90\" aria-hidden=\"true\">\n<div class=\"_1wu3rm1\"><button class=\"_1wu3rm3\"><title>Close<\/title><\/button><\/p>\n<div class=\"_1wu3rm5\">Apple<\/div>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p><button class=\"duet--cta--button _1f7jm891 _1f7jm890 fv263x2 _1f7jm89g\"><span><title>Follow<\/title><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/apple\">See All <!-- -->Apple<\/a><\/p>\n<\/div>\n<\/aside>\n<\/div>\n<\/li>\n<\/ul>\n<p><\/span><\/div>\n<div class>\n<h1 class=\"_8enl992 _8enl990 _8enl998 _1xwtictc _1xwtict9\">Tim Cook was an innovator \u2014 just not the Jobs kind<\/h1>\n<p class=\"duet--article--dangerously-set-cms-markup _8enl99i _8enl99g _1xwtictc _1xwtict1\">Cook\u2019s relentless optimization propelled Apple\u2019s fortunes to new heights and an era of predictable profitability.<\/p>\n<\/div>\n<\/div>\n<div class=\"_13g9mks2 _13g9mks0\">\n<div class=\"_13g9mks9\">\n<div class=\"duet--article--article-byline _1xwtictc _114qu8c0\"><span class><span>by<\/span> <!-- --> <span aria-expanded=\"false\" role=\"button\"><span id=\"follow-author-author_byline_lead_mobile-dmcyOmF1dGhvclByb2ZpbGU6MTA2\" class=\"t0jcdf0 gnx4pm0 _114qu8c2 _114qu8c5 t0jcdf1\"><span class=\"t0jcdf2\"><span class=\"_1ajq89kk _1ajq89k1 _1ajq89k0\"><\/span><\/span><span>Allison Johnson<\/span><\/span><\/span><\/p>\n<aside id=\"popover-dmcyOmF1dGhvclByb2ZpbGU6MTA2-author_byline_lead\" style=\"position:absolute;left:0;top:0\" class=\"_1wu3rm0 _6ytxv90\" aria-hidden=\"true\">\n<div class=\"_1wu3rm1\"><button class=\"_1wu3rm3\"><title>Close<\/title><\/button><\/p>\n<div class=\"_1bw37384\"><img decoding=\"async\" alt=\"Allison Johnson\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1bw37385 x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/author_profile_images\/195790\/ALLISON_JOHNSON.0.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1wu3rm5 _1bw37380\">Allison Johnson<\/div>\n<div class=\"_1bw37381\"><\/div>\n<p class=\"fv263x1\">Posts from this author will be added to your daily email digest and your homepage feed.<\/p>\n<p><button class=\"duet--cta--button _1f7jm891 _1f7jm890 fv263x2 _1f7jm89g\"><span><title>Follow<\/title><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/authors\/allison-johnson\">See All by <!-- -->Allison Johnson<\/a><\/p>\n<\/div>\n<\/aside>\n<p><\/span><\/div>\n<p><span class=\"duet--article--timestamp tvl9dp5 tvl9dp1 tvl9dp0 _1xwtict5 _1xwtictc\"><time datetime=\"2026-04-21T19:15:00+00:00\">Apr 21, 2026, 7:15 PM UTC<\/time><\/span><\/div>\n<div class=\"_13g9mksm _13g9mksw\">\n<div class=\"_13g9mksx\"><span class=\"_13g9mks17\"><\/p>\n<ul class=\"duet--article--share-buttons a8vjfv0\">\n<li>\n<div class=\"a8vjfvo\"><button aria-label=\"Copy link\" class=\"a8vjfv4 a8vjfv1\"><title>Link<\/title><\/button><\/div>\n<\/li>\n<li><button aria-expanded=\"false\" aria-haspopup=\"true\" aria-label=\"Share article\" class=\"a8vjfv4 a8vjfv1\"><title>Share<\/title><\/button><\/li>\n<li>\n<div><button 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src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/04\/STK468_APPLE_ANTITRUST_CVIRGINIA_I.jpg?quality=90&amp;strip=all&amp;crop=16.666666666667%2C0%2C66.666666666667%2C100&amp;w=2400\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"nebk4w7\">\n<div class=\"duet--media--caption qama0i0\"><figcaption class=\"duet--article--dangerously-set-cms-markup _1xwtict2 qama0ia\"><em>The Cook era comes to a close.<\/em><\/figcaption><cite class=\"duet--article--dangerously-set-cms-markup _1xwtict2 qama0i5\">|  Image: Cath Virginia \/ The Verge, Getty Images<\/cite><\/div>\n<\/div>\n<\/div>\n<div class=\"nebk4w3 _1ymtmqpq\">\n<div class=\"_1p1nf4x0 _1p1nf4x1\">\n<div class=\"_1p1nf4x3\"><span class=\"_13g9mks17\"><\/p>\n<ul class=\"_1phh1th0\">\n<li>\n<div id=\"follow-category-breadcrumb_desktop-dmcyOmNhdGVnb3J5OjU4\"><button aria-expanded=\"false\" aria-haspopup=\"true\"><span class=\"gnx4pm0 _4hoiss6 _1xwtict5 _1618ekm0\"><span class=\"_1ajq89kk _1ajq89k1 _1ajq89k0\"><\/span><span class=\"_1618ekm8\">Tech<\/span><\/span><\/button><\/p>\n<aside id=\"popover-dmcyOmNhdGVnb3J5OjU4-breadcrumb\" style=\"position:absolute;left:0;top:0\" class=\"_1wu3rm0 _6ytxv90\" aria-hidden=\"true\">\n<div class=\"_1wu3rm1\"><button class=\"_1wu3rm3\"><title>Close<\/title><\/button><\/p>\n<div class=\"_1wu3rm5\">Tech<\/div>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p><button class=\"duet--cta--button _1f7jm891 _1f7jm890 fv263x2 _1f7jm89g\"><span><title>Follow<\/title><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/tech\">See All <!-- -->Tech<\/a><\/p>\n<\/div>\n<\/aside>\n<\/div>\n<\/li>\n<li>\n<div id=\"follow-category-breadcrumb_desktop-dmcyOmNhdGVnb3J5OjEwNA==\"><button aria-expanded=\"false\" aria-haspopup=\"true\"><span class=\"gnx4pm0 _4hoiss6 _1xwtict5 _1618ekm0\"><span class=\"_1ajq89kk _1ajq89k1 _1ajq89k0\"><\/span><span class=\"_1618ekm8\">Apple<\/span><\/span><\/button><\/p>\n<aside id=\"popover-dmcyOmNhdGVnb3J5OjEwNA==-breadcrumb\" style=\"position:absolute;left:0;top:0\" class=\"_1wu3rm0 _6ytxv90\" aria-hidden=\"true\">\n<div class=\"_1wu3rm1\"><button class=\"_1wu3rm3\"><title>Close<\/title><\/button><\/p>\n<div class=\"_1wu3rm5\">Apple<\/div>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p><button class=\"duet--cta--button _1f7jm891 _1f7jm890 fv263x2 _1f7jm89g\"><span><title>Follow<\/title><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/apple\">See All <!-- -->Apple<\/a><\/p>\n<\/div>\n<\/aside>\n<\/div>\n<\/li>\n<\/ul>\n<p><\/span><\/div>\n<div class>\n<h1 class=\"_8enl992 _8enl990 _8enl998 _1xwtictc _1xwtict9\">Tim Cook was an innovator \u2014 just not the Jobs kind<\/h1>\n<p class=\"duet--article--dangerously-set-cms-markup _8enl99i _8enl99g _1xwtictc _1xwtict1\">Cook\u2019s relentless optimization propelled Apple\u2019s fortunes to new heights and an era of predictable profitability.<\/p>\n<\/div>\n<\/div>\n<div class=\"_13g9mks2 _13g9mks0\">\n<div class=\"_13g9mks9\">\n<div class=\"duet--article--article-byline _1xwtictc _114qu8c0\"><span class><span>by<\/span> <!-- --> <span aria-expanded=\"false\" role=\"button\"><span id=\"follow-author-author_byline_lead_desktop-dmcyOmF1dGhvclByb2ZpbGU6MTA2\" class=\"t0jcdf0 gnx4pm0 _114qu8c2 _114qu8c5 t0jcdf1\"><span class=\"t0jcdf2\"><span class=\"_1ajq89kk _1ajq89k1 _1ajq89k0\"><\/span><\/span><span>Allison Johnson<\/span><\/span><\/span><\/p>\n<aside id=\"popover-dmcyOmF1dGhvclByb2ZpbGU6MTA2-author_byline_lead\" style=\"position:absolute;left:0;top:0\" class=\"_1wu3rm0 _6ytxv90\" aria-hidden=\"true\">\n<div class=\"_1wu3rm1\"><button class=\"_1wu3rm3\"><title>Close<\/title><\/button><\/p>\n<div class=\"_1bw37384\"><img decoding=\"async\" alt=\"Allison Johnson\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1bw37385 x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/author_profile_images\/195790\/ALLISON_JOHNSON.0.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1wu3rm5 _1bw37380\">Allison Johnson<\/div>\n<div class=\"_1bw37381\"><\/div>\n<p class=\"fv263x1\">Posts from this author will be added to your daily email digest and your homepage feed.<\/p>\n<p><button class=\"duet--cta--button _1f7jm891 _1f7jm890 fv263x2 _1f7jm89g\"><span><title>Follow<\/title><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/authors\/allison-johnson\">See All by <!-- -->Allison Johnson<\/a><\/p>\n<\/div>\n<\/aside>\n<p><\/span><\/div>\n<p><span class=\"duet--article--timestamp tvl9dp5 tvl9dp1 tvl9dp0 _1xwtict5 _1xwtictc\"><time datetime=\"2026-04-21T19:15:00+00:00\">Apr 21, 2026, 7:15 PM UTC<\/time><\/span><\/div>\n<div class=\"_13g9mksm _13g9mksw\">\n<div class=\"_13g9mksx\"><span class=\"_13g9mks17\"><\/p>\n<ul class=\"duet--article--share-buttons a8vjfv0\">\n<li>\n<div class=\"a8vjfvo\"><button aria-label=\"Copy link\" class=\"a8vjfv4 a8vjfv1\"><title>Link<\/title><\/button><\/div>\n<\/li>\n<li><button aria-expanded=\"false\" aria-haspopup=\"true\" aria-label=\"Share article\" class=\"a8vjfv4 a8vjfv1\"><title>Share<\/title><\/button><\/li>\n<li>\n<div><button aria-expanded=\"false\" aria-haspopup=\"true\" aria-label=\"Gift this article\" class=\"a8vjfv4 a8vjfv1\"><title>Gift<\/title><\/button><\/div>\n<\/li>\n<\/ul>\n<p><\/span><span class=\"_13g9mks25 _1ymtmqpr _13g9mks17\"><\/span><\/div>\n<\/div>\n<div class=\"_13g9mks1u _13g9mks1y\">\n<div class=\"_13g9mks1h\">\n<div class=\"_10nsm938 _10nsm930 _10nsm932g\">\n<div class=\"_10nsm930 _10nsm93d _10nsm939\" data-concert=\"article_sponsorship_headline_above_desktop\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--layout--entry-body-container _1t5ltw90 _1ymtmqp3 _1ymtmqp15\">\n<div class=\"_1t5ltw91\">\n<div class=\"duet--layout--entry-body _9f4de40\">\n<div class=\"duet--ledes--standard-lede-bottom\">\n<div class=\"_1o1f7ku5\">\n<div class=\"_1gmcxs22 _1gmcxs20\">\n<div class=\"bnw2mz0\"><a class=\"bnw2mz1\" href=\"https:\/\/www.theverge.com\/tech\/915272\/apple-john-ternus-tim-cook\"><\/p>\n<div class=\"bnw2mz2\">Part Of<\/div>\n<div>\n<div class=\"bnw2mz3 _1wmjnw40\">John Ternus is taking over from Tim Cook as Apple\u2019s CEO<\/div>\n<\/div>\n<div class=\"bnw2mz4\">see all updates <\/div>\n<p><\/a><\/div>\n<div class=\"_1n017go0 _1gmcxs26\">\n<div class=\"_1n017go3\"><a class=\"_1n017go6\" href=\"https:\/\/www.theverge.com\/authors\/allison-johnson\"><img decoding=\"async\" alt=\"Allison Johnson\" data-chromatic=\"ignore\" loading=\"lazy\" width=\"36\" height=\"36\" data-nimg=\"1\" class=\"_1n017go4\" style=\"color:transparent\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/author_profile_images\/195790\/ALLISON_JOHNSON.0.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=96\"><\/a><\/div>\n<div class=\"_1n017go5\"><span aria-expanded=\"false\" role=\"button\"><span id=\"follow-author-standard_article_details-dmcyOmF1dGhvclByb2ZpbGU6MTA2\" class=\"t0jcdf0 gnx4pm0 _114qu8c2 _114qu8c3 t0jcdf1\"><span class=\"t0jcdf2\"><span class=\"_1ajq89k1 _1ajq89k0\"><\/span><\/span><span>Allison Johnson<\/span><\/span><\/span><\/p>\n<aside id=\"popover-dmcyOmF1dGhvclByb2ZpbGU6MTA2-standard_article_details\" style=\"position:absolute;left:0;top:0\" class=\"_1wu3rm0 _6ytxv90\" aria-hidden=\"true\">\n<div class=\"_1wu3rm1\"><button class=\"_1wu3rm3\"><title>Close<\/title><\/button><\/p>\n<div class=\"_1bw37384\"><img decoding=\"async\" alt=\"Allison Johnson\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1bw37385 x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/author_profile_images\/195790\/ALLISON_JOHNSON.0.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1wu3rm5 _1bw37380\">Allison Johnson<\/div>\n<div class=\"_1bw37381\"><\/div>\n<p class=\"fv263x1\">Posts from this author will be added to your daily email digest and your homepage feed.<\/p>\n<p><button class=\"duet--cta--button _1f7jm891 _1f7jm890 fv263x2 _1f7jm89g\"><span><title>Follow<\/title><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/authors\/allison-johnson\">See All by <!-- -->Allison Johnson<\/a><\/p>\n<\/div>\n<\/aside>\n<p> <span class=\"duet--article--dangerously-set-cms-markup _1n017go7\">is a senior reviewer with over a decade of experience writing about consumer tech. She has a special interest in mobile photography and telecom. Previously, she worked at DPReview.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"zephr-anchor\" class=\"_1ymtmqp11\">\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy2 _17nnmdy0 _17nnmdy7 _17nnmdy5 _1xwtict1 _17nnmdyb\">Under Steve Jobs, Apple released the groundbreaking products <a href=\"https:\/\/www.theverge.com\/tech\/900655\/steve-jobs-imac-ibook-ipod\">that defined the company<\/a>. But the company wouldn\u2019t be what it is today without Tim Cook\u2019s reign of ruthless efficiency.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Jobs\u2019 legacy has long been written at this point. He was <a href=\"https:\/\/www.theverge.com\/2011\/10\/27\/2517152\/book-review-steve-jobs-by-walter-isaacson#:~:text=I%20will%20spend%20my%20last%20dying%20breath%20if%20I%20need%20to\">stubborn<\/a>, <a href=\"https:\/\/www.theverge.com\/2011\/10\/27\/2517152\/book-review-steve-jobs-by-walter-isaacson#:~:text=if%20something%20sucks%2C%20I%20tell%20people%20to%20their%20face\">unpleasant<\/a>, and a generational visionary. He pushed the limits of industrial design and brought technologies together in ways that others laughed off at the time. It\u2019s an iconic tenure that\u2019s basically unequaled anywhere else in tech. But the radical thinker passed the torch to a very different kind of CEO in Tim Cook in August of 2011.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Tim Cook is an inventor of a different kind. The Apple Watch and AirPods both arrived in the Cook years, and under his direction the company made a bold and lucrative bet on bringing chip design in-house. Nothing to sneeze at. But I wouldn\u2019t call any of those generational innovations on par with the iMac or the iPhone. Instead, Cook optimized Apple\u2019s product lines and supply chains to turn the company into a revenue-generating machine. As my colleague Sean Hollister noted around the <a href=\"https:\/\/www.theverge.com\/22639629\/tim-cook-apple-ten-years-decade-steve-jobs-legacy\">10th anniversary of Cook\u2019s appointment as CEO<\/a>, on his watch, Apple\u2019s value eclipsed a couple of Saudi state-owned oil companies.<\/p>\n<\/div>\n<div class=\"duet--article--block-placement _1o279nj1 _1o279nj0 duet--article--article-body-component\">\n<div class=\"duet--article--related _1ymtmqpj _1m6r73h0\">\n<h3 class=\"_1m6r73h3 _1m6r73h1\">Related<\/h3>\n<ul class=\"_1m6r73h5\">\n<li class=\"_1m6r73h8 _1m6r73h6\"><a href=\"https:\/\/www.theverge.com\/22639629\/tim-cook-apple-ten-years-decade-steve-jobs-legacy\" class=\"_1m6r73h9\">Tim Cook\u2019s Apple, ten years later<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Tim Cook joined Apple in 1998 and quickly earned a reputation as a quiet, calculating supply chain wizard. He recognized a huge opportunity with Foxconn and <a href=\"https:\/\/www.theverge.com\/tech\/898077\/apple-in-china-patrick-mcgee-foxconn\">expanded its relationship with the company<\/a>, which was then only a minor supplier. He brought on like-minded former IBM colleagues, <a href=\"https:\/\/www.afr.com\/work-and-careers\/management\/apple-ceo-tim-cook-finds-a-deputy-like-him-20151218-glqsjk\">including future COO Jeff Williams<\/a> and the <a href=\"https:\/\/www.bgr.com\/business\/iphone-prices-apple-vice-president-of-procurement-supplier-negotiations\/\">famously ruthless negotiator Tony Blevins<\/a>. They made huge investments in Foxconn that paid off for both companies. Apple managed unheard-of profit margins on the iPhone, and Foxconn became a trillion-dollar industry leader.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Cook may not have been a Jobs-level product innovator, but he did figure out how to sell a hell of a lot of iPhones. Under Cook, Apple began targeting different market segments with model variants, experimenting with Plus, Mini, and R versions on its way to the five current models it sells today: the 17, 17E, 17 Pro, 17 Pro Max, and Air. The company <a href=\"https:\/\/counterpointresearch.com\/en\/insights\/iphone-16-worlds-best-selling-smartphone-in-2025-apple-takes-7-spots-in-top-10-models\">set sales record<\/a> <a href=\"https:\/\/counterpointresearch.com\/en\/insights\/new-record-22-million-iphones-sold-usa-4q17\">after record<\/a>. When growth stalled as people held onto their phones longer, <a href=\"https:\/\/www.theverge.com\/2023\/8\/3\/23819093\/apple-q3-2023-earnings-iphone-services-mac-ipad\">another cash cow overtook hardware<\/a>: services.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Cook knew how to squeeze a supply chain, and that includes software. The company maintained an iron grip over the App Store on his watch, and levied an infamous 30 percent fee on transactions that took place there. App Store fees, along with revenue from its growing portfolio of subscription businesses like Apple Music and Apple TV, make up a category the company refers to as services. The sales that Apple attributes to services rank second only to the iPhone itself \u2014 bigger than the Mac, iPad, and wearables combined. In the fourth quarter of 2025, Apple attributed <a href=\"https:\/\/www.apple.com\/newsroom\/pdfs\/fy2026-q1\/FY26_Q1_Consolidated_Financial_Statements.pdf\">$30 billion worth of sales to the category<\/a>.<\/p>\n<\/div>\n<div class=\"duet--article--block-placement _1o279nj2 _1o279nj0 duet--article--article-body-component\">\n<div class=\"duet--article--article-pullquote qnnwq0\">\n<div class=\"qnnwq1\"><\/div>\n<p class=\"duet--article--dangerously-set-cms-markup qnnwq2 _1xwtict9\">Services rank second only to the iPhone itself \u2014 bigger than the Mac, iPad, and wearables combined<\/p>\n<\/div>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Tim Cook saw Apple through a decade of unprecedented growth, but the vibes started shifting in recent years. The company won a lawsuit brought by Epic Games centered on its App Store practices, but a federal judge ordered the company to relax its tight grip on App Store payments, a huge source of that services revenue. Four years later, the judge <a href=\"https:\/\/www.theverge.com\/apple\/659296\/apple-failed-compliance-court-ruling-breakdown\">took Cook to task<\/a> when she found the company\u2019s weak attempts at reforms to be insufficient, saying that the CEO \u201cchose poorly\u201d at every turn.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Malicious compliance was business as usual in the Cook era, but the second Donald Trump term has turned out to be the real watershed for the departing CEO\u2019s legacy. He has <a href=\"https:\/\/www.theverge.com\/tech\/915638\/i-was-very-impressed-with-myself-to-have-the-head-of-apple-calling-to-kiss-my-ass\">taken every opportunity to appease the president<\/a>, from presenting him with <a href=\"https:\/\/www.theverge.com\/news\/737757\/apple-president-donald-trump-ceo-tim-cook-glass-corning\">a gold-and-glass statue<\/a> to attending a VIP screening of <em>Melania<\/em>, the <a href=\"https:\/\/www.theverge.com\/entertainment\/870713\/melania-amazon-documentary-bribe-accusations\">$75 million not-a-bribe documentary distributed by Amazon<\/a>. Following public backlash around ICE activity in Minnesota, Cook offered only <a href=\"https:\/\/www.theverge.com\/news\/869155\/apple-tim-cook-president-trump-deescalate-minneapolis\">a mealy-mouthed statement<\/a> about the need for \u201cdeescalation.\u201d When the Grok app was clearly being used to create nonconsensual sexual deepfakes of women, Apple <a href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/912297\/apple-app-store-ban-grok-x-deepfakes\">quietly asked X\u2019s developers to rein it in<\/a> \u2014 but never actually penalized Elon Musk\u2019s company. The values of inclusion and empowerment that Cook\u2019s Apple publicly espoused proved to be a weaker force than shareholder value.<\/p>\n<\/div>\n<div class=\"duet--article--block-placement _1o279nj1 _1o279nj0 duet--article--article-body-component\">\n<div style=\"position:relative\">\n<div class=\"_1ymtmqpj\">\n<div class>\n<div style=\"background-image:none\" class=\"duet--media--content-warning ucljxw0\">\n<div class=\"duet--article--image-gallery-image kqz8fh0\" style=\"aspect-ratio:1.505174\" id=\"dmcyOmltYWdlOjkxNjIxOQ==\"><a class=\"kqz8fh1\" href=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/cook.webp?quality=90&amp;strip=all&amp;crop=0,0,100,100\" data-pswp-height=\"1063\" data-pswp-width=\"1600\" target=\"_blank\" rel=\"noreferrer\"><img decoding=\"async\" alt=\"Tim Cook on stage at WWDC 2024\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/cook.webp?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"duet--media--caption qama0i0\"><figcaption class=\"duet--article--dangerously-set-cms-markup _1xwtict2 qama0ia\"><em>Tim Cook takes the stage at WWDC in 2024.<\/em><\/figcaption><cite class=\"duet--article--dangerously-set-cms-markup _1xwtict2 qama0i5\">Photo: Allison Johnson \/ The Verge<\/cite><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Cook\u2019s departure has been long rumored, but comes at a particularly precarious time for the company. No amount of kissing the ring can buy President Trump\u2019s good favor forever, even though Cook is <a href=\"https:\/\/www.theverge.com\/tech\/915213\/tim-cook-apple-ceo-stepping-down-john-ternus\">sticking around the company<\/a> to keep trying. Elsewhere, Apple continues to fight antitrust battles. The memory crisis has put pressure on the entire supply chain, threatening even Apple\u2019s famously generous margins. But those who found the Cook era of predictable efficiency to be a bit boring can take heart: <a href=\"https:\/\/www.theverge.com\/tech\/915388\/apple-ceo-john-ternus-tim-cook\">John Ternus is a hardware guy<\/a>.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _17nnmdya _1xwtict1\">The press release announcing Cook\u2019s departure names the many product lines that Ternus oversaw as SVP of hardware engineering. But the first specific product highlighted in the memo isn\u2019t the iPhone 17; it\u2019s the MacBook Neo. Apple calls it \u201can all-new laptop that makes the Mac experience even more accessible to more people around the world,\u201d and it\u2019s not wrong. The Neo is surprisingly powerful for its low $599 price, and it\u2019s a kind of culmination of the strengths Apple fostered in the Cook era. Cook oversaw the move to Apple designing its own silicon, which is how a previous-gen iPhone chip can be repurposed successfully in a brand-new laptop. Ruthless efficiency and supply chain mastery are their own kind of innovation. Tim Cook turned the company into a well-oiled machine; now we\u2019ll find out what a hardware guy can do with it.<\/p>\n<\/div>\n<div class=\"tly2fw0\"><span class=\"tly2fw2\"><strong>Follow topics and authors<\/strong> from this story to see more like this in your personalized homepage feed and to receive email updates.<\/span><\/p>\n<ul class=\"tly2fw3\">\n<li id=\"follow-author-article_footer-dmcyOmF1dGhvclByb2ZpbGU6MTA2\"><span aria-expanded=\"false\" role=\"button\"><span class=\"gnx4pm0 _4hoiss4 _1xwtict5 _1618ekm0\"><span class=\"_1ajq89k1 _1ajq89k0\"><\/span><span class=\"_1618ekm8\">Allison Johnson<\/span><\/span><\/span><br \/>\n<aside id=\"popover-dmcyOmF1dGhvclByb2ZpbGU6MTA2-article_footer\" style=\"position:absolute;left:0;top:0\" class=\"_1wu3rm0 _6ytxv90\" aria-hidden=\"true\">\n<div class=\"_1wu3rm1\"><button class=\"_1wu3rm3\"><title>Close<\/title><\/button><\/p>\n<div class=\"_1bw37384\"><img decoding=\"async\" alt=\"Allison Johnson\" data-chromatic=\"ignore\" 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class=\"duet--layout--header-pattern _1ymtmqp11 _8syhok0\">\n<div class=\"mq7s703\">\n<div class=\"duet--layout--page-header wh8b410 wh8b411\">\n<div class=\"wh8b41i wh8b41f\">\n<h2 class=\"duet--article--dangerously-set-cms-markup wh8b41n wh8b41m _1xwtict2 _1p81jqc0\">More in: <a href=\"https:\/\/www.theverge.com\/tech\/915272\/apple-john-ternus-tim-cook\">John Ternus is taking over from Tim Cook as Apple\u2019s CEO<\/a><\/h2>\n<\/div>\n<div class=\"sticky-nav-trigger\"><\/div>\n<\/div>\n<\/div>\n<div class=\"mq7s704\">\n<div class=\"duet--content-cards--content-card _1ufh7nr0 _1lkmsmo3 _1ufh7nrj\">\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r52 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4\" href=\"https:\/\/www.theverge.com\/tech\/916031\/tim-cook-apple-airpods-legacy\">The AirPods are Tim Cook\u2019s most underrated achievement<\/a><\/div>\n<\/div>\n<div class=\"_2xqpwjd _2xqpwj0\"><span><span class=\"_1lldluw2 _1xwtict5\"><span><span>John Higgins<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp tvl9dp2 tvl9dp0 _1xwtict5 _1ymtmqps\"><time datetime=\"2026-04-21T17:49:35+00:00\">Two hours ago<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr0 _1lkmsmo3\">\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r52 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4\" href=\"https:\/\/www.theverge.com\/tech\/915896\/john-ternus-apple-ceo-tim-cook-johny-srouji-mac-future\">The Mac is in good hands in Apple\u2019s post-Cook era<\/a><\/div>\n<\/div>\n<div class=\"_2xqpwjd _2xqpwj0\"><span><span class=\"_1lldluw2 _1xwtict5\"><span><span>Antonio G. Di Benedetto<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp tvl9dp2 tvl9dp0 _1xwtict5 _1ymtmqps\"><time datetime=\"2026-04-21T17:20:50+00:00\">Two hours ago<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr0 _1lkmsmo3 _1ufh7nrk _1ufh7nrl\">\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r52 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4\" href=\"https:\/\/www.theverge.com\/tech\/915976\/tim-cook-john-ternus-apple-watch-health-tech-wearables\">Wearable health tech might be Tim Cook\u2019s greatest legacy\u00a0<\/a><\/div>\n<\/div>\n<div class=\"_2xqpwjd _2xqpwj0\"><span><span class=\"_1lldluw2 _1xwtict5\"><span><span>Victoria Song<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp tvl9dp2 tvl9dp0 _1xwtict5 _1ymtmqps\"><time datetime=\"2026-04-21T17:05:51+00:00\">Two hours ago<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--layout--rail _1xql9yl0 _1xql9yl1\">\n<div class=\"_1xql9yl2 _1xql9yl4 _1xql9yl8\">\n<div class=\"_10nsm931u _10nsm930 _10nsm932g\">\n<div class=\"_10nsm930 _10nsm931v\" data-concert=\"medium_rectangle_variable\"><\/div>\n<\/div>\n<\/div>\n<div class=\"_1xql9yl2 _1xql9yl5 _1xql9yl8\">\n<div class=\"duet--layout--header-pattern _1ymtmqpg _1xql9yl7\">\n<div class=\"mq7s703\">\n<div class=\"duet--layout--page-header wh8b410\">\n<div class=\"wh8b41i wh8b41f\">\n<h2 class=\"duet--article--dangerously-set-cms-markup wh8b41n wh8b41m _1xwtict2\">Most Popular<\/h2>\n<\/div>\n<div class=\"sticky-nav-trigger\"><\/div>\n<\/div>\n<\/div>\n<div class=\"mq7s704\">\n<div class=\"_1joemdy0\">\n<div class=\"_1joemdyd _1vx82920\">Most Popular<\/div>\n<ol class=\"_1joemdy1\">\n<li class=\"_1joemdy4 _1joemdy3\"><a href=\"https:\/\/www.theverge.com\/tldr\/915176\/nft-metaverse-ai-weirdos\">\n<div class=\"_1joemdya _1joemdy9\">Silicon Valley has forgotten what normal people want<\/div>\n<p><\/a><\/p>\n<div class=\"_1joemdy7 _1joemdy6 _1ymtmqpz\"><\/div>\n<\/li>\n<li class=\"_1joemdy4 _1joemdy3\"><a href=\"https:\/\/www.theverge.com\/tech\/915213\/tim-cook-apple-ceo-stepping-down-john-ternus\">\n<div class=\"_1joemdya _1joemdy9\">Apple CEO Tim Cook is stepping down<\/div>\n<p><\/a><\/p>\n<div class=\"_1joemdy7 _1joemdy6 _1ymtmqpz\"><\/div>\n<\/li>\n<li class=\"_1joemdy4 _1joemdy3\"><a href=\"https:\/\/www.theverge.com\/news\/915928\/microsoft-xbox-game-pass-ultimate-price-drop\">\n<div class=\"_1joemdya _1joemdy9\">Xbox Game Pass Ultimate gets a price cut but loses new Call of Duty games<\/div>\n<p><\/a><\/p>\n<div class=\"_1joemdy7 _1joemdy6 _1ymtmqpz\"><\/div>\n<\/li>\n<li class=\"_1joemdy4 _1joemdy3\"><a href=\"https:\/\/www.theverge.com\/tech\/914807\/huawei-pura-x-max-launch-price-specs-availability\">\n<div class=\"_1joemdya _1joemdy9\">Huawei beats Samsung and Apple to market with the first wide foldable<\/div>\n<p><\/a><\/p>\n<div class=\"_1joemdy7 _1joemdy6 _1ymtmqpz\"><\/div>\n<\/li>\n<li class=\"_1joemdy4 _1joemdy3\"><a href=\"https:\/\/www.theverge.com\/tech\/913874\/prego-connection-keeper-bundle-voice-recorder-storycorps\">\n<div class=\"_1joemdya _1joemdy9\">This pasta sauce wants to record your family<\/div>\n<p><\/a><\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_1xql9yl2 _1xql9yl8\">\n<div>\n<div class=\"_10nsm9328 _10nsm930 _10nsm932g\">\n<div class=\"_10nsm930 _10nsm9329\" data-concert=\"medium_rectangle_gamestop_desktop\"><\/div>\n<\/div>\n<div class=\"_10nsm9324 _10nsm930 _10nsm932g\">\n<div class=\"_10nsm930 _10nsm9325\" data-concert=\"connatix_right_rail\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_1xql9yl2 _1xql9yl6 _1xql9yl8\">\n<div>\n<div class=\"duet--cta--newsletter a18g6g9\">\n<div class=\"a18g6gd\">\n<h2 class=\"a18g6gh\">The Verge Daily<\/h2>\n<p class=\"a18g6gi\"><span 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thumbnail\" class=\"_8tvx5mf\"><\/div>\n<\/div>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<div class=\"_1xql9yl2 _1xql9yl8\">\n<div class=\"_10nsm9320 _10nsm930 _10nsm932g\">\n<div class=\"_10nsm930 _10nsm9321\" data-concert=\"btf_medium_rectangle_variable\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"duet--layout--article-recirc-color-container n5bh2k0\">\n<div class=\"duet--layout--article-recirc n5bh2k1 _1ymtmqp3\">\n<div class=\"n5bh2k3\">\n<div class=\"n5bh2k4\">\n<div class=\"duet--layout--header-pattern mq7s702\">\n<div class=\"mq7s703\">\n<div class=\"duet--layout--page-header wh8b410\">\n<div class=\"wh8b41j wh8b41f\">\n<h2 class=\"duet--article--dangerously-set-cms-markup wh8b41o wh8b41m _1xwtict2\">More in <a href=\"https:\/\/www.theverge.com\/tech\">Tech<\/a><\/h2>\n<\/div>\n<div class=\"sticky-nav-trigger\"><\/div>\n<\/div>\n<\/div>\n<div class=\"mq7s704\">\n<div>\n<div class=\"_1owd140\">\n<div class>\n<div class=\"duet--content-cards--content-card _184mfto0 _1lkmsmo3\">\n<div class=\"_184mfto7 _184mftop _184mftoa _10f040q3\"><img decoding=\"async\" alt=\"Framework announces Laptop 13 Pro, \u2018the MacBook Pro for Linux users\u2019\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/FW13-Pro-Touchscreen-1-RT.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class>\n<div class=\"_184mfto6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/gadgets\/915508\/framework-announces-laptop-13-pro-the-macbook-pro-for-linux-users\">Framework announces Laptop 13 Pro, \u2018the MacBook Pro for Linux users\u2019<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card _184mfto0 _1lkmsmo3\">\n<div class=\"_184mfto7 _184mftop _184mftoa _10f040q3\"><img decoding=\"async\" alt=\"Framework is building a better couch keyboard because everyone hates the Logitech one\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/Framework-wireless-keyboardfront-pdp.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class>\n<div class=\"_184mfto6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/tech\/915497\/framework-is-building-a-better-couch-keyboard-because-everyone-hates-the-logitech-one\">Framework is building a better couch keyboard because everyone hates the Logitech one<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card _184mfto0 _1lkmsmo3\">\n<div class=\"_184mfto7 _184mftop _184mftoa _10f040q3\"><img decoding=\"async\" alt=\"The AirPods are Tim Cook\u2019s most underrated achievement\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/uploads\/chorus_asset\/file\/7674191\/akrales_161216_1332_A_0143_v1.0.jpeg?quality=90&amp;strip=all&amp;crop=0.01953125%2C0%2C99.9609375%2C100&amp;w=2400\"><\/div>\n<div class>\n<div class=\"_184mfto6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/tech\/916031\/tim-cook-apple-airpods-legacy\">The AirPods are Tim Cook\u2019s most underrated achievement<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card _184mfto0 _1lkmsmo3\">\n<div class=\"_184mfto7 _184mftop _184mftoa _10f040q3\"><img decoding=\"async\" alt=\"Celebrities will be able to find and request removal of AI deepfakes on YouTube\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/03\/STK419_DEEPFAKE_3_CVIRGINIA_C.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class>\n<div class=\"_184mfto6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/915872\/celebrities-will-be-able-to-find-and-request-removal-of-ai-deepfakes-on-youtube\">Celebrities will be able to find and request removal of AI deepfakes on YouTube<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card _184mfto0 _1lkmsmo3\">\n<div class=\"_184mfto7 _184mftop _184mftoa _10f040q3\"><img decoding=\"async\" alt=\"Twelve South\u2019s magnetic PowerBug charger is down to just $35\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/Twelve-Souths-PowerBug.webp?quality=90&amp;strip=all&amp;crop=0%2C0.15576323987539%2C100%2C99.688473520249&amp;w=2400\"><\/div>\n<div class>\n<div class=\"_184mfto6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/gadgets\/915978\/twelve-south-powerbug-deal-sale\">Twelve South\u2019s magnetic PowerBug charger is down to just $35<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card _184mfto0 _1lkmsmo3\">\n<div class=\"_184mfto7 _184mftop _184mftoa _10f040q3\"><img decoding=\"async\" alt=\"Govee\u2019s new rechargeable table lamp is less than half the price of Hue\u2019s\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/goveelamp.jpg?quality=90&amp;strip=all&amp;crop=0.022123893805308%2C0%2C99.955752212389%2C100&amp;w=2400\"><\/div>\n<div class>\n<div class=\"_184mfto6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/tech\/915959\/govee-table-smart-lamp-classic-battery-rechargeable-matter-pricing\">Govee\u2019s new rechargeable table lamp is less than half the price of Hue\u2019s<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_1owd142\">\n<div class=\"duet--content-cards--content-card _1ufh7nr1 _1ufh7nr0 _1lkmsmo3 _1ufh7nrj _1ufh7nr5\">\n<div class=\"_1ufh7nr7 _1ufh7nr6 _1ufh7nrc _1ufh7nrh _10f040q3\"><img decoding=\"async\" alt=\"Framework announces Laptop 13 Pro, \u2018the MacBook Pro for Linux users\u2019\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrf x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/FW13-Pro-Touchscreen-1-RT.jpg?quality=90&amp;strip=all&amp;crop=16.666666666667%2C0%2C66.666666666667%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"Framework announces Laptop 13 Pro, \u2018the MacBook Pro for Linux users\u2019\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrg x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/FW13-Pro-Touchscreen-1-RT.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r53 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4\" href=\"https:\/\/www.theverge.com\/gadgets\/915508\/framework-announces-laptop-13-pro-the-macbook-pro-for-linux-users\">Framework announces Laptop 13 Pro, \u2018the MacBook Pro for Linux users\u2019<\/a><\/div>\n<\/div>\n<div class=\"_2xqpwjd _2xqpwj0\"><span><span class=\"_1lldluw2 _1xwtict5\"><span><span>Sean Hollister<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp tvl9dp2 tvl9dp0 _1xwtict5 _1ymtmqps\"><time datetime=\"2026-04-21T18:08:00+00:00\">An hour ago<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr1 _1ufh7nr0 _1lkmsmo3 _1ufh7nr5\">\n<div class=\"_1ufh7nr7 _1ufh7nr6 _1ufh7nrc _1ufh7nrh _10f040q3\"><img decoding=\"async\" alt=\"Framework is building a better couch keyboard because everyone hates the Logitech one\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrf x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/Framework-wireless-keyboardfront-pdp.jpg?quality=90&amp;strip=all&amp;crop=16.666666666667%2C0%2C66.666666666667%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"Framework is building a better couch keyboard because everyone hates the Logitech one\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrg x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/Framework-wireless-keyboardfront-pdp.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r53 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4\" href=\"https:\/\/www.theverge.com\/tech\/915497\/framework-is-building-a-better-couch-keyboard-because-everyone-hates-the-logitech-one\">Framework is building a better couch keyboard because everyone hates the Logitech one<\/a><\/div>\n<\/div>\n<div class=\"_2xqpwjd _2xqpwj0\"><span><span class=\"_1lldluw2 _1xwtict5\"><span><span>Sean Hollister<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp tvl9dp2 tvl9dp0 _1xwtict5 _1ymtmqps\"><time datetime=\"2026-04-21T18:06:29+00:00\">An hour ago<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr1 _1ufh7nr0 _1lkmsmo3 _1ufh7nr5\">\n<div class=\"_1ufh7nr7 _1ufh7nr6 _1ufh7nrc _1ufh7nrh _10f040q3\"><img decoding=\"async\" alt=\"The AirPods are Tim Cook\u2019s most underrated achievement\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrf x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/uploads\/chorus_asset\/file\/7674191\/akrales_161216_1332_A_0143_v1.0.jpeg?quality=90&amp;strip=all&amp;crop=16.6796875%2C0%2C66.640625%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"The AirPods are Tim Cook\u2019s most underrated achievement\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrg x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/uploads\/chorus_asset\/file\/7674191\/akrales_161216_1332_A_0143_v1.0.jpeg?quality=90&amp;strip=all&amp;crop=0.01953125%2C0%2C99.9609375%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r53 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4\" href=\"https:\/\/www.theverge.com\/tech\/916031\/tim-cook-apple-airpods-legacy\">The AirPods are Tim Cook\u2019s most underrated achievement<\/a><\/div>\n<\/div>\n<div class=\"_2xqpwjd _2xqpwj0\"><span><span class=\"_1lldluw2 _1xwtict5\"><span><span>John Higgins<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp tvl9dp2 tvl9dp0 _1xwtict5 _1ymtmqps\"><time datetime=\"2026-04-21T17:49:35+00:00\">Two hours ago<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr1 _1ufh7nr0 _1lkmsmo3 _1ufh7nr5\">\n<div class=\"_1ufh7nr7 _1ufh7nr6 _1ufh7nrc _1ufh7nrh _10f040q3\"><img decoding=\"async\" alt=\"Celebrities will be able to find and request removal of AI deepfakes on YouTube\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrf x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/03\/STK419_DEEPFAKE_3_CVIRGINIA_C.jpg?quality=90&amp;strip=all&amp;crop=16.666666666667%2C0%2C66.666666666667%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"Celebrities will be able to find and request removal of AI deepfakes on YouTube\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrg x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/03\/STK419_DEEPFAKE_3_CVIRGINIA_C.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r53 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4\" href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/915872\/celebrities-will-be-able-to-find-and-request-removal-of-ai-deepfakes-on-youtube\">Celebrities will be able to find and request removal of AI deepfakes on YouTube<\/a><\/div>\n<\/div>\n<div class=\"_2xqpwjd _2xqpwj0\"><span><span class=\"_1lldluw2 _1xwtict5\"><span><span>Mia Sato<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp tvl9dp2 tvl9dp0 _1xwtict5 _1ymtmqps\"><time datetime=\"2026-04-21T17:30:24+00:00\">Two hours ago<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr1 _1ufh7nr0 _1lkmsmo3 _1ufh7nr5\">\n<div class=\"_1ufh7nr7 _1ufh7nr6 _1ufh7nrc _1ufh7nrh _10f040q3\"><img decoding=\"async\" alt=\"Twelve South\u2019s magnetic PowerBug charger is down to just $35\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrf x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/Twelve-Souths-PowerBug.webp?quality=90&amp;strip=all&amp;crop=16.5625%2C0%2C66.875%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"Twelve South\u2019s magnetic PowerBug charger is down to just $35\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrg x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/Twelve-Souths-PowerBug.webp?quality=90&amp;strip=all&amp;crop=0%2C0.15576323987539%2C100%2C99.688473520249&amp;w=2400\"><\/div>\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r53 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4\" href=\"https:\/\/www.theverge.com\/gadgets\/915978\/twelve-south-powerbug-deal-sale\">Twelve South\u2019s magnetic PowerBug charger is down to just $35<\/a><\/div>\n<\/div>\n<div class=\"_2xqpwjd _2xqpwj0\"><span><span class=\"_1lldluw2 _1xwtict5\"><span><span>Sheena Vasani<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp tvl9dp2 tvl9dp0 _1xwtict5 _1ymtmqps\"><time datetime=\"2026-04-21T17:30:00+00:00\">Two hours ago<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr1 _1ufh7nr0 _1lkmsmo3 _1ufh7nrk _1ufh7nrl _1ufh7nr5\">\n<div class=\"_1ufh7nr7 _1ufh7nr6 _1ufh7nrc _1ufh7nrh _10f040q3\"><img decoding=\"async\" alt=\"Govee\u2019s new rechargeable table lamp is less than half the price of Hue\u2019s\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrf x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/goveelamp.jpg?quality=90&amp;strip=all&amp;crop=16.681415929204%2C0%2C66.637168141593%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"Govee\u2019s new rechargeable table lamp is less than half the price of Hue\u2019s\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrg x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/04\/goveelamp.jpg?quality=90&amp;strip=all&amp;crop=0.022123893805308%2C0%2C99.955752212389%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r53 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4\" href=\"https:\/\/www.theverge.com\/tech\/915959\/govee-table-smart-lamp-classic-battery-rechargeable-matter-pricing\">Govee\u2019s new rechargeable table lamp is less than half the price of Hue\u2019s<\/a><\/div>\n<\/div>\n<div class=\"_2xqpwjd _2xqpwj0\"><span><span class=\"_1lldluw2 _1xwtict5\"><span><span>Andrew Liszewski<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp tvl9dp2 tvl9dp0 _1xwtict5 _1ymtmqps\"><time datetime=\"2026-04-21T17:26:27+00:00\">Two hours ago<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--ad--native-ad-linkset _8tvx5m4 _8tvx5m5 _8tvx5ma hidden\" data-native-ad-id=\"container\">\n<div>\n<div class=\"visually-hidden\">\n<div class=\"dynamic-native-ad-native_ad_linkset_link\"><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.theverge.com\/\" aria-label=\"Advertisement\"><\/p>\n<div class>\n<div class=\"_8tvx5m7\"><span data-native-ad-id=\"preamble\" class=\"_8tvx5m8 _8tvx5m9\">Advertiser Content From<\/span><\/p>\n<div><img data-native-ad-id=\"logo\" src alt=\"Sponsor Logo\" class=\"_8tvx5mg\"><\/div>\n<\/div>\n<p class=\"_8tvx5mj\" data-native-ad-id=\"title\">This is the title for the native ad<\/p>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"n5bh2k6\">\n<div class=\"duet--layout--header-pattern mq7s702\">\n<div class=\"mq7s703\">\n<div class=\"duet--layout--page-header wh8b410\">\n<div class=\"wh8b41j wh8b41f\">\n<h2 class=\"duet--article--dangerously-set-cms-markup wh8b41o wh8b41m _1xwtict2\">Top Stories<\/h2>\n<\/div>\n<div class=\"sticky-nav-trigger\"><\/div>\n<\/div>\n<\/div>\n<div class=\"mq7s704\">\n<div class=\"duet--content-cards--content-card _1ufh7nr0 _1lkmsmo3 _1ufh7nrj _1ufh7nr5\">\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class>\n<div class=\"_2xqpwj4 _2xqpwj0\"><span class=\"duet--article--timestamp tvl9dp7 tvl9dp0 _1xwtict5\"><time datetime=\"2026-04-21T17:05:51+00:00\">Two hours ago<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/tech\/915976\/tim-cook-john-ternus-apple-watch-health-tech-wearables\">Wearable health tech might be Tim Cook\u2019s greatest legacy\u00a0<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr0 _1lkmsmo3 _1ufh7nr5\">\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class>\n<div class=\"_2xqpwj4 _2xqpwj0\"><span class=\"duet--article--timestamp tvl9dp7 tvl9dp0 _1xwtict5\"><time datetime=\"2026-04-21T15:48:04+00:00\">3:48 PM UTC<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/bulletin\/914842\/the-next-evolution-of-the-verges-homepage-is-here\">The next evolution of The Verge\u2019s homepage is here<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr0 _1lkmsmo3 _1ufh7nr5\">\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class>\n<div class=\"_2xqpwj4 _2xqpwj0\"><span class=\"duet--article--timestamp tvl9dp7 tvl9dp0 _1xwtict5\"><time datetime=\"2026-04-21T17:20:50+00:00\">Two hours ago<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/tech\/915896\/john-ternus-apple-ceo-tim-cook-johny-srouji-mac-future\">The Mac is in good hands in Apple\u2019s post-Cook era<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr0 _1lkmsmo3 _1ufh7nr5\">\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class>\n<div class=\"_2xqpwj4 _2xqpwj0\"><span class=\"duet--article--timestamp tvl9dp7 tvl9dp0 _1xwtict5\"><time datetime=\"2026-04-20T20:30:00+00:00\">Apr 20<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/tldr\/915176\/nft-metaverse-ai-weirdos\">Silicon Valley has forgotten what normal people want<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr0 _1lkmsmo3 _1ufh7nr5\">\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class>\n<div class=\"_2xqpwj4 _2xqpwj0\"><span class=\"duet--article--timestamp tvl9dp7 tvl9dp0 _1xwtict5\"><time datetime=\"2026-04-21T18:08:00+00:00\">An hour ago<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/gadgets\/915508\/framework-announces-laptop-13-pro-the-macbook-pro-for-linux-users\">Framework announces Laptop 13 Pro, \u2018the MacBook Pro for Linux users\u2019<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr0 _1lkmsmo3 _1ufh7nrk _1ufh7nrl _1ufh7nr5\">\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class>\n<div class=\"_2xqpwj4 _2xqpwj0\"><span class=\"duet--article--timestamp tvl9dp7 tvl9dp0 _1xwtict5\"><time datetime=\"2026-04-21T19:00:05+00:00\">30 minutes ago<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/policy\/916210\/ai-midterm-elections-data-centers-jobs\">AI backlash is coming for elections<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tech Close Tech Posts from this topic will be added to your daily email digest and your homepage feed. FollowFollow See All Tech Apple Close Apple Posts from this topic will be added to your daily email digest and your homepage feed. FollowFollow See All Apple Tim Cook was an innovator \u2014 just not the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,250],"class_list":["post-1894929","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-theverge-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1894929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1894929"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1894929\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1894929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1894929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1894929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}