{"id":1894676,"date":"2026-04-21T17:08:17","date_gmt":"2026-04-21T14:08:17","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1894676"},"modified":"2026-04-21T17:08:17","modified_gmt":"2026-04-21T14:08:17","slug":"signed-massive-attack-inks-record-deal-for-new-music-rising-pop-artist-tiffany-day-goes-for-broke","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1894676","title":{"rendered":"Signed: Massive Attack Inks Record Deal for New Music; Rising Pop Artist Tiffany Day Goes for Broke"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/04\/massive-attack-cr-Warren-Du-Preez-billboard-1800.jpg?w=1024&#8243;]<\/p>\n<div class=\"a-content a-content--featured a-bb-pro-article-image-offsets a-bbpro-font-body-m a-dropcap\n\t\t\t\t pmc_pro_list pmc_list pmc-paywall\t\t\t\t\"><\/p>\n<div class=\"pmc-not-a-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \"><strong>Massive Attack <\/strong>signed with <strong>Play It Again Sam<\/strong>, part of the [PIAS] Label Group. The partnership kicked off on Thursday (April 16) with the release of the band\u2019s new single, \u201cBoots on the Ground\u201d featuring Tom Waits, accompanied by an original film directed by the band in collaboration with photo artist thefinaleye. The song is the first release from the trip-hop pioneers since their 2020 EP, <em>Eutopia<\/em>.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cWe\u2019re honoured to welcome Massive Attack to Play It Again Sam,\u201d said <strong>Kenny Gates<\/strong>, executive chairman of [PIAS], in a statement on the deal. \u201cThey are a band I\u2019ve admired for decades, not just for their groundbreaking music but for their uncompromising creativity and cultural impact. To be working with them is genuinely exciting for all of us at [PIAS], and this partnership feels like the start of a very exciting journey.\u201d<\/p>\n<div class=\"injected-related-story \/\/ lrv-u-align-items-center u-align-items-flex-start@mobile-max  lrv-u-background-color-grey-lightest  lrv-u-flex lrv-u-flex-direction-column@mobile-max u-width-710@desktop lrv-u-margin-lr-auto lrv-u-margin-tb-1 u-margin-b-250@mobile-max u-margin-t-275@mobile-max u-margin-t-250@desktop u-margin-b-250@desktop u-margin-lr-n1@mobile-max lrv-u-border-b-1 lrv-u-border-color-brand-secondary-dark lrv-u-border-t-1 lrv-u-padding-tb-1  lrv-u-padding-tb-1@mobile-max lrv-u-padding-r-1@mobile-max lrv-u-padding-l-00@mobile-max u-grid-gap-18@desktop u-grid-gap-0@mobile-max\">\n<div class=\"lrv-u-display-block lrv-u-text-align-center lrv-u-flex-shrink-0 lrv-u-padding-a-050 u-padding-l-0625@mobile-max u-padding-b-0.375@mobile-max  lrv-u-background-color-brand-primary u-margin-t-n2@mobile-max lrv-u-margin-l-1@mobile-max lrv-u-margin-b-075@mobile-max\">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-article-related-module-title a-article-related-module-title--color-brand-primary a-font-accent-xl u-font-weight-800 u-letter-spacing-0179 u-line-height-normal lrv-u-color-grey-dark bb-pro-related-stories-label lrv-u-text-transform-uppercase\">\n<p>\t\t\t\t\tRelated\t\t<\/p>\n<\/h3>\n<\/div>\n<div class=\"injected-related-story-wrapper lrv-u-flex lrv-u-justify-content-space-between  a-children-border-vertical a-children-border--grey a-children-border-width-050\">\n<div class=\"o-card  lrv-u-width-100p\">\n<div class=\"o-card__image-wrap lrv-u-flex-shrink-0 u-width-191 u-width-150@mobile-max\">\n<div class=\"c-lazy-image   lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max lrv-u-margin-b-00@mobile-max\">\n<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\"><img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/04\/Laufey-Billboard-1800.jpg?w=237&amp;h=147&amp;crop=1\" alt=\"L-R back: Harry Roberts (Mark MML), Max Gredinger (Foundations), Guy Moot (WCM), Ryan Press (WCM), David Goldsen (WCM) L-R front: Carianne Marshall (WCM), Gabz Landman (WCM), Laufey\" height width><\/div>\n<\/div>\n<\/div>\n<div class=\"o-card__content  lrv-u-padding-l-150@desktop lrv-u-flex lrv-u-flex-direction-column lrv-u-justify-content-center\">\n<div class=\"c_title \">\n<h3 id=\"title-of-a-story\" class=\"c-title  c-title a-font-basic u-font-size-22@desktop u-font-size-16@mobile-max u-line-height-26px u-line-height-22px@mobile-max u-margin-b-0.625@mobile-max a-truncate-ellipsis-3line@desktop a-truncate-ellipsis-4line@mobile-max lrv-u-color-grey-dark lrv-u-color-grey-dark:hover\">\n<p>\t\t\t\t\tPublishing Briefs: Laufey Renews Deal With Warner Chappell Music, Plus Claudia Brant &amp;\u00a0More\t\t<\/p>\n<\/h3>\n<\/div>\n<ul class=\"o-article-byline \/\/ lrv-a-unstyle-list a-font-accent-m lrv-u-color-grey lrv-u-text-transform-uppercase u-word-spacing-n3px u-padding-t-0.875@desktop u-padding-t-00@mobile-max\">\n<li class=\"lrv-u-flex a-byline-color\">\n<div class=\"c-tagline  u-word-spacing-n3px a-children-link-color-black:hover a-truncate-ellipsis-2line\"><span>Ariel King<\/span>, <span>Chris Eggertsen<\/span>, <span>Isabela Raygoza<\/span>, <span>Jessica Nicholson<\/span><\/div>\n<\/li>\n<li><\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \"><strong>Russell Crank<\/strong>, director of A&amp;R at Play It Again Sam, added, \u201cIn a time like this, standing behind the vital voice of Massive Attack is a privilege. We\u2019re fully committed to Rob, Grant and the important art they continue to make, and the remarkable work they\u2019re about to share this year.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cThis track is arriving in an atmosphere of chaos,\u201d said Massive Attack in its own statement. \u201cAcross the western hemisphere, state authoritarianism and the militarisation of police forces are fusing again with neo-fascist politics. Seen within the American emergency, at home and overseas, this track contains pulses of callous impulse &amp; abandoned mind.\u201d <em>\u2014\u00a0Chris Eggertsen<\/em><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \"><strong>Read below for more of the latest artist signings.<\/strong><\/p>\n<div id=\"pmc-gallery-vertical\">\n<div class=\"c-gallery-vertical-loader u-gallery-app-shell-loader\">\n<ul class=\"pmc-fallback-list-items lrv-a-unstyle-list lrv-u-margin-t-2\">\n<li class=\"pmc-fallback-list-item-wrap lrv-u-margin-b-2\">\n<article class=\"pmc-fallback-list-item\">\n<h2>Tiffany Day (broke records)<\/h2>\n<div class=\"pmc-not-a-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \"><span>H<\/span>yper-pop artist <strong>Tiffany Day<\/strong> signed to <strong>broke records<\/strong>, which released her sophomore album, <em>HALO<\/em>, on April 3. Day has racked up more than 115 million streams globally, according to a press release.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cThe day we met Tiffany we felt like there was a strong connection where we could truly support her vision as an artist,\u201d said <strong>Andre Benz<\/strong>, CEO and co-founder of broke records, in a statement. \u201cWatching her grow and blossom into the star that she is has been nothing but outstanding to witness and we\u2019re eager to propel her into capturing the global audience that she deserves.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cTiffany is one of those artists where you just get out of the way and let it happen,\u201d added <strong>Avi Chez-Shaw<\/strong>, A&amp;R at broke records. \u201cYou can see and hear the intention in everything she does. That kind of thoughtfulness is exactly how I knew our role was to build around her, and not to interfere. HALO is just the beginning of what she\u2019s capable of, and we\u2019re thrilled to be part of her journey.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tDay added, \u201cI\u2019m so thankful for broke. I\u2019ve been indie for 8 years and was terrified of signing and giving away my say in anything. Broke feels like an extension of my existing team. One of the biggest reasons I signed is truly the vibe of the people. That means everything to me, more than funding or numbers or promises. Everything I\u2019m building\u2026they just let me dream. I\u2019ve never felt more safe and supported working with them, and I feel like HALO is exactly what it was meant to be because of it. I am really excited for the next project with broke.\u201d<em> \u2014\u00a0Chris Eggertsen<\/em><\/p>\n<\/div>\n<\/article>\n<\/li>\n<li class=\"pmc-fallback-list-item-wrap lrv-u-margin-b-2\">\n<article class=\"pmc-fallback-list-item\">\n<h2>Dylan Gossett (TMWRK)<\/h2>\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/04\/Dylan-Gossett-CR-TMWRK.jpg?w=300\" class=\"attachment-medium size-medium\" alt=\"Dylan Gossett\"><figcaption>\n\t\t\t\t\tImage Credit: Courtesy TMWRK\t\t\t\t<\/figcaption><\/figure>\n<div class=\"pmc-not-a-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \"><span>T<\/span>MWRK has signed Big Loud Texas\/ Mercury Records artist Dylan Gossett for management. Gossett\u2019s team includes Andrew McInnes, Paddy Scace and Sydney Clarke at TMWRK.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIn 2023, Gossett earned a breakthrough with his song \u201cCoal,\u201d and followed with his EPs No Better Time and Songs in the Gravel. He also released songs including \u201cIf I Had a Lover,\u201d and \u201cTo Be Free,\u201d and has appeared at festivals including Stagecoach, SXSW, CMA Fest and Austin City Limits Festival. In 2025, he released his full-length album Westward via Big Loud Texas\/Mercury Records.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cWe could not be happier to be working with Dylan,\u201d said Andrew McInnes, CEO and founder of TMWRK, in a statement. \u201cWe have been fans go a few years now and are very excited for his very bright future.\u201d <em>\u2014\u00a0Jessica Nicholson<\/em><\/p>\n<\/div>\n<\/article>\n<\/li>\n<li class=\"pmc-fallback-list-item-wrap lrv-u-margin-b-2\">\n<article class=\"pmc-fallback-list-item\">\n<h2>mmj (Captured Tracks)<\/h2>\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/04\/mmj-courtesy-billboard-1800.jpg?w=300\" class=\"attachment-medium size-medium\" alt=\"mmj\"><figcaption>\n\t\t\t\t\tImage Credit: Courtesy of mmj\t\t\t\t<\/figcaption><\/figure>\n<div class=\"pmc-not-a-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \"><span>P<\/span>urity Ring vocalist mj (Megan James) signed with <strong>Captured Tracks<\/strong> for her new solo project, <strong>mmj<\/strong>. The music is described as \u201cthe sound of lost folk songs refracted through a haunted lens of dream pop and shoegaze.\u201d Mmj is opening for Purity Ring with special acoustic solo performances on the band\u2019s current tour.<em> \u2014\u00a0Chris Eggertsen<\/em><\/p>\n<\/div>\n<\/article>\n<\/li>\n<li class=\"pmc-fallback-list-item-wrap lrv-u-margin-b-2\">\n<article class=\"pmc-fallback-list-item\">\n<h2>Late Night Thoughts (Electric Feel Records)<\/h2>\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/04\/late-night-thoughts-courtesy-electric-feel-billboard-1800.jpg?w=300\" class=\"attachment-medium size-medium\" alt=\"Late Night Thoughts\"><figcaption>\n\t\t\t\t\tImage Credit: Courtesy of Electric Feel\t\t\t\t<\/figcaption><\/figure>\n<div class=\"pmc-not-a-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \"><strong>Electric Feel Records<\/strong>, part of Electric Feel Entertainment, re-signed the folk duo <strong>Late Night Thoughts<\/strong>. The band, composed of Michael Harlow and Brian Rauch, first signed with the label in 2024. Late Night Thoughts released the EP <em>Coming Back Home<\/em> on April 10. According to a press release, the group\u2019s 2025 single \u201cGrow Up\u201d has generated more than 20 million streams across platforms, while another single, \u201cDays Like This,\u201d has generated more than 15 million. The duo is set to release its debut album later this year.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cWe\u2019re incredibly excited to continue our work with Electric Feel on our debut album,\u201d said Late Night Thoughts in a statement. \u201cOver the past couple of years, they have connected us to an ecosystem of fellow creatives who have helped us grow our story. The EF LA and Nashville teams continue to go above and beyond and we\u2019re excited to see what the future has in store for our partnership.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cExcited to have Late Night Thoughts back and to keep the momentum going. We\u2019ve already seen great results and can\u2019t wait to keep growing together\u201d added <strong>Austin Rosen<\/strong>, CEO and founder of Electric Feel.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tLate Night Thoughts also recently signed with UTA for Bboking. The duo is set to perform at CMA Fest in Nashville in June. <em>\u2014\u00a0Chris Eggertsen<\/em><\/p>\n<\/div>\n<\/article>\n<\/li>\n<li class=\"pmc-fallback-list-item-wrap lrv-u-margin-b-2\">\n<article class=\"pmc-fallback-list-item\">\n<h2>Mae Muller (Tenace Records)<\/h2>\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/04\/mae-muller-cr-Lewis-Vorn-billboard-1800.jpg?w=300\" class=\"attachment-medium size-medium\" alt=\"Me Muller\"><figcaption>\n\t\t\t\t\tImage Credit: Lewis Vorn\t\t\t\t<\/figcaption><\/figure>\n<div class=\"pmc-not-a-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \"><strong>Tenace Records<\/strong> signed <strong>Mae Muller<\/strong>. The English singer released her debut album, <em>Sorry I\u2019m Late<\/em>, via Capitol Records in 2023. Her new single, \u201cTell You That,\u201d was released on April 10. She\u2019s slated to perform at the Mighty Hoopla festival in London on May 30.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cI\u2019m so excited for the future at Tenace,\u201d said Muller in a statement. \u201cTo have a team that loves and cares about the music is always so important, and I feel like I\u2019ve really found that here. New era pending!\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tMuller\u2019s manager,<strong> Ej Daf\u00e9<\/strong>, added: \u201cIt\u2019s so important to find a home for your artist where they feel comfortable, and also know that their voice is heard. From the start, I know Mae has felt that about Tenace, and I\u2019m confident in them to deliver a great body of work with us in this new chapter. Excited to see what the future holds.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \"><strong>Charlie Arme<\/strong>, Tenace co-president, said: \u201cWe\u2019re excited to welcome Mae Muller to Tenace Records. When we met it was hugely apparent the hard work and dedication that Mae has put into honing her sound and finding her team of people, and this feels like the moment everything comes together. The world is going to want to hear a whole lot more, the music is really exciting.\u201d <em>\u2014\u00a0Chris Eggertsen<\/em><\/p>\n<\/div>\n<\/article>\n<\/li>\n<li class=\"pmc-fallback-list-item-wrap lrv-u-margin-b-2\">\n<article class=\"pmc-fallback-list-item\">\n<h2>FAYAN (ADA)<\/h2>\n<div class=\"pmc-not-a-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \"><span>W<\/span>arner Music Group\u2019s <strong>ADA<\/strong> signed German rap and pop artist<strong> FAYAN<\/strong> (born Yannick Steffen). He\u2019s currently ramping up to release his third single of the year, \u201cVERSPRICH MIR\u201d; he also has his first headline tour kicking off later this month.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \"><strong>Felix Brouwer<\/strong>, director at ADA\/Warner Music Central Europe, said in a statement: \u201cThe collaboration with FAYAN underlines our commitment to supporting the most exciting talents with tailor-made distribution solutions. His energy is infectious, and we look forward to now raising this charisma to the next level together. It is great to be part of this journey.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFAYAN added: \u201cIt just feels right to take this crucial next step together with Warner Music and ADA for distribution and Good Kid Records. There\u2019s an incredible amount of trust and so much genuine passion involved, and that means everything to me as an artist.\u201d <em>\u2014\u00a0Chris Eggertsen<\/em><\/p>\n<\/div>\n<\/article>\n<\/li>\n<li class=\"pmc-fallback-list-item-wrap lrv-u-margin-b-2\">\n<article class=\"pmc-fallback-list-item\">\n<h2>Ryan Oakes (Nettwerk Music Group)<\/h2>\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/04\/Ryan-Oakes-cr-Tyler-Christensen-billboard-1800.jpg?w=300\" class=\"attachment-medium size-medium\" alt=\"Ryan Oakes\"><figcaption>\n\t\t\t\t\tImage Credit: Tyler Christensen\t\t\t\t<\/figcaption><\/figure>\n<div class=\"pmc-not-a-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \"><span>R<\/span>ock singer <strong>Ryan Oakes <\/strong>signed with <strong>Nettwerk Music Group<\/strong>. His first release through the deal is his new single, \u201cSUPERNATURAL\u201d featuring fellow Nettwerk act MISSIO. Oakes, whose next album is coming this fall, is set to embark on a run of Australian and U.S. tour dates starting this June. <em>\u2014\u00a0Chris Eggertsen<\/em><\/p>\n<\/div>\n<\/article>\n<\/li>\n<li class=\"pmc-fallback-list-item-wrap lrv-u-margin-b-2\">\n<article class=\"pmc-fallback-list-item\">\n<h2>Reece Young (Oxide Music)<\/h2>\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/04\/reece-young-cr-Gabbi-Lunardini-billboard-1800.jpg?w=300\" class=\"attachment-medium size-medium\" alt=\"Reece Young\"><figcaption>\n\t\t\t\t\tImage Credit: Gabbi Lunardini\t\t\t\t<\/figcaption><\/figure>\n<div class=\"pmc-not-a-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \"><strong>Reece Young<\/strong> signed with <strong>Oxide Music<\/strong>. The first release under the deal is Young\u2019s new alt-pop single, \u201cNothing at All.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cMy career thus far has been defined by the decisions of others. Others that didn\u2019t really care about me,\u201d said Young in a statement. \u201cThey didn\u2019t care for the untapped potential. Oxide defies that narrative. Never have I felt this supported. I\u2019m truly so excited and humbled that the Oxide family took a chance on me. It feels like I\u2019m finally home, and I\u2019m so glad we\u2019re finally getting started.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cReece is a generational talent and we\u2019re incredibly proud to have him join the Oxide Music family,\u201d added Oxide Music founder <strong>Andrew Wetzel<\/strong>. \u201cThe 10 album deal was one thing, but signing over the naming rights for his next cat was a real win for us.\u201d <em>\u2014\u00a0Chris Eggertsen<\/em><\/p>\n<\/div>\n<\/article>\n<\/li>\n<li class=\"pmc-fallback-list-item-wrap lrv-u-margin-b-2\">\n<article class=\"pmc-fallback-list-item\">\n<h2>2819 Worship (Reach Records)<\/h2>\n<div class=\"pmc-not-a-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \"><span>R<\/span>each Records, founded by artist Lecrae and home to artists including Hulvey, Tedashii, Trip Lee and Anike, has signed Atlanta\u2019s 2819 Worship, from 2819 Church, led by pastor Philip Anthony Mitchell.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tLecrae said in a statement, \u201cThe gospel has always been at the center of Reach Records\u2019 vision. While our roots are in hip-hop, our mission has always been to create space for the full expression of faith music, message, and movement. I\u2019ve personally been impacted by Pastor Philip\u2019s teaching and inspired by what God is doing through this community. As we\u2019ve spent time together, it\u2019s become clear that there\u2019s a genuine alignment that makes this feel less like a partnership and more like a shared calling. We\u2019re excited to help carry the sound, the message, and the culture of this house to new audiences.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tLonnell Williams, executive pastor of 2819 Church and COO of 2819 Worship said, \u201c2819 Worship was built on one conviction: Christ above everything. Every song. Every collaboration. Every decision \u2014 filtered through that single standard. So when we looked at Reach Records, we weren\u2019t evaluating a label. We were evaluating alignment. And what we found was an organization that has spent nearly two decades putting the Gospel at the center of their work, their artists, and their culture. This partnership is the fruit of obedience. God opened this door. We walked through it. And we don\u2019t take lightly what it means to be the first worship team ever signed to a predominantly Christian hip-hop label. That\u2019s not a milestone we chased. That\u2019s a door God opened \u2014 and it comes with responsibility. Because firsts don\u2019t just make history. Firsts set the standard for everyone who comes after. We believe this is a moment for CCM. Not just hip-hop. Not just worship.\u00a0 Vertical worship that is solely unto Christ\u00a0 \u2014 in the fullest sense of the word. Diverse in sound. Rich in expression. Uncompromising in message. The name of Christ deserves every genre, every room, and every generation. We intend to build in all of them. Reach Records understands assignments. So do we. That\u2019s why we\u2019re here \u2014 and that\u2019s why we\u2019re just getting started. Ultimately, 2819 is a house of \u2018Prayer, Presence, and Proclamation\u2019 \u2014we are so ready for the rest of the world to step into that presence we experience every Sunday gathering!\u201d <em>\u2014\u00a0Jessica Nicholson<\/em><\/p>\n<\/div>\n<\/article>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.billboard.com\/lists\/massive-attack-tiffany-day-record-deals-artist-signings\/&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/04\/massive-attack-cr-Warren-Du-Preez-billboard-1800.jpg?w=1024&#8243;] Massive Attack signed with Play It Again Sam, part of the [PIAS] Label Group. The partnership kicked off on Thursday (April 16) with the release of the band\u2019s new single, \u201cBoots on the Ground\u201d featuring Tom Waits, accompanied by an original film directed by the band in collaboration with photo artist thefinaleye. 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