{"id":1894656,"date":"2026-04-21T03:50:52","date_gmt":"2026-04-21T00:50:52","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1894656"},"modified":"2026-04-21T03:50:52","modified_gmt":"2026-04-21T00:50:52","slug":"tim-cook-steps-down-as-apple-ceo-transitions-to-executive-chairman","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1894656","title":{"rendered":"Tim Cook Steps Down as Apple CEO, Transitions to Executive Chairman"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F20%2Ftim-cook-steps-down-as-apple-ceo-transitions-to-executive-chairman-announcement-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;]<\/p>\n<div class=\"col-post-body col\">\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Tech &amp; Gadgets\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time class=\"timeago\" datetime=\"2026-04-21T03:50:52Z\">13 Hrs ago<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             269<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images='[{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F20%2Ftim-cook-steps-down-as-apple-ceo-transitions-to-executive-chairman-announcement-001.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F20%2Ftim-cook-steps-down-as-apple-ceo-transitions-to-executive-chairman-announcement-001.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F20%2Ftim-cook-steps-down-as-apple-ceo-transitions-to-executive-chairman-announcement-001.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F20%2Ftim-cook-steps-down-as-apple-ceo-transitions-to-executive-chairman-announcement-001.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F20%2Ftim-cook-steps-down-as-apple-ceo-transitions-to-executive-chairman-announcement-001.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/04\/20\/tim-cook-steps-down-as-apple-ceo-transitions-to-executive-chairman-announcement-001.jpg\",\"alt\":\"Tim Cook Steps Down as Apple CEO, Transitions to Executive Chairman John Ternus replacement ceo leadership change\",\"width\":1400,\"height\":933,\"credit\":\"Alberto Rodriguez\/Variety\/Getty Images\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F20%2Ftim-cook-steps-down-as-apple-ceo-transitions-to-executive-chairman-announcement-001.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Alberto Rodriguez\/Variety\/Getty Images<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Tech &amp; Gadgets<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-04-21T03:50:52Z\">13 Hrs ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             269<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>\n<p data-path-to-node=\"4,0,0\">Apple has announced a major leadership transition: Tim Cook will step down as CEO and become Executive Chairman of the Board of Directors, effective September 1, 2026<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"4,1,0\">John Ternus, currently the Senior Vice President of Hardware Engineering, has been unanimously selected by the Board to become Apple\u2019s next CEO\n<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"4,2,0\">Arthur Levinson will transition from his 15-year role as non-executive chairman to lead independent director, and Ternus will also join the board of directors\n<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"6\">Apple announced today a monumental shift in its executive leadership. Following a thoughtful and long-term succession planning process, Tim Cook will transition to the role of Executive Chairman of Apple\u2019s Board of Directors. Stepping into the role of Chief Executive Officer will be John Ternus, currently serving as Apple\u2019s Senior Vice President of Hardware Engineering. The transition, unanimously approved by the Board of Directors, will officially take effect on September 1, 2026.\n<\/p>\n<p data-path-to-node=\"8\">Cook, who became CEO in 2011, has led Apple through an era of unprecedented growth and innovation. Under his leadership, Apple\u2019s market capitalization surged from approximately $350 billion to $4 trillion USD, and its active installed base expanded to over 2.5 billion devices. Cook oversaw the introduction of groundbreaking new categories, including the Apple Watch, AirPods, and Apple Vision Pro, while also building Apple Services into a massive $100 billion USD business. As Executive Chairman, Cook will continue to guide the company\u2019s broader strategic vision, including engaging with global policymakers.\n<\/p>\n<p data-path-to-node=\"9\">\u201cIt has been the greatest privilege of my life to be the CEO of Apple and to have been trusted to lead such an extraordinary company,\u201d Cook stated in the press release. He expressed immense confidence in his successor, adding, \u201cJohn Ternus has the mind of an engineer, the soul of an innovator, and the heart to lead with integrity and with honor\u2026 I could not be more confident in his abilities and his character.\u201d\n<\/p>\n<p data-path-to-node=\"10\">Ternus is no stranger to shaping Apple\u2019s future. Having joined Apple\u2019s product design team in 2001 and the executive team in 2021, he has overseen hardware engineering across every major category. Ternus was instrumental in the introduction of multiple new product lines, including the iPad and AirPods, and he has driven significant advancements across the Mac and iPhone lineups\u2014most recently overseeing the introduction of the MacBook Neo and the dramatically thin iPhone Air.\n<\/p>\n<p data-path-to-node=\"11\">\u201cI am profoundly grateful for this opportunity to carry Apple\u2019s mission forward,\u201d Ternus said. \u201cHaving spent almost my entire career at Apple, I have been lucky to have worked under Steve Jobs and to have had Tim Cook as my mentor. I am filled with optimism about what we can achieve in the years to come.\u201d\n<\/p>\n<p data-path-to-node=\"13\">The leadership change also brings shifts to Apple\u2019s board structure. Arthur Levinson, who has served as Apple\u2019s non-executive chairman for the past 15 years, will transition to the role of lead independent director. As Cook works closely with Ternus through the summer to ensure a smooth transition, Apple prepares to embark on its next major chapter under the guidance of one of its most accomplished hardware visionaries.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6707924\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>John Geiger and Lids Expand Their &#8220;Misplaced Series&#8221; With a Bold NFL Collection\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6708053\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Dyson&#8217;s Newest Supersonic Travel Shrinks Its Flagship Hair Dryer\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6707256\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Klipsch and Ojas Unveil the Museum-Worthy kO-R2 Loudspeaker at Milan Design Week\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    AppleTim CookJohn Ternus\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<\/div>\n<div id=\"post-footer\" class=\"post-footer row\">\n<div class=\"col-shopping-break\">\n<hr>\n<\/div>\n<div class=\"col-comments\">\n<div id=\"comments\" class=\"post-comments none \">\n<header>\n<div class=\"heading\"><span class=\"comment-count\">0<\/span><span>Comments<\/span><\/div>\n<div class=\"comment-dropdown-tooltip\">\n<ul>\n<li>\n<li><\/ul>\n<\/div>\n<\/header>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Tech &amp; Gadgets\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time class=\"timeago\" datetime=\"2026-04-21T03:50:52Z\">13 Hrs ago<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             269<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images='[{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F20%2Ftim-cook-steps-down-as-apple-ceo-transitions-to-executive-chairman-announcement-001.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F20%2Ftim-cook-steps-down-as-apple-ceo-transitions-to-executive-chairman-announcement-001.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F20%2Ftim-cook-steps-down-as-apple-ceo-transitions-to-executive-chairman-announcement-001.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F20%2Ftim-cook-steps-down-as-apple-ceo-transitions-to-executive-chairman-announcement-001.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F20%2Ftim-cook-steps-down-as-apple-ceo-transitions-to-executive-chairman-announcement-001.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/04\/20\/tim-cook-steps-down-as-apple-ceo-transitions-to-executive-chairman-announcement-001.jpg\",\"alt\":\"Tim Cook Steps Down as Apple CEO, Transitions to Executive Chairman John Ternus replacement ceo leadership change\",\"width\":1400,\"height\":933,\"credit\":\"Alberto Rodriguez\/Variety\/Getty Images\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F20%2Ftim-cook-steps-down-as-apple-ceo-transitions-to-executive-chairman-announcement-001.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Alberto Rodriguez\/Variety\/Getty Images<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Tech &amp; Gadgets<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-04-21T03:50:52Z\">13 Hrs ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             269<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>\n<p data-path-to-node=\"4,0,0\">Apple has announced a major leadership transition: Tim Cook will step down as CEO and become Executive Chairman of the Board of Directors, effective September 1, 2026<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"4,1,0\">John Ternus, currently the Senior Vice President of Hardware Engineering, has been unanimously selected by the Board to become Apple\u2019s next CEO\n<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"4,2,0\">Arthur Levinson will transition from his 15-year role as non-executive chairman to lead independent director, and Ternus will also join the board of directors\n<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"6\">Apple announced today a monumental shift in its executive leadership. Following a thoughtful and long-term succession planning process, Tim Cook will transition to the role of Executive Chairman of Apple\u2019s Board of Directors. Stepping into the role of Chief Executive Officer will be John Ternus, currently serving as Apple\u2019s Senior Vice President of Hardware Engineering. The transition, unanimously approved by the Board of Directors, will officially take effect on September 1, 2026.\n<\/p>\n<p data-path-to-node=\"8\">Cook, who became CEO in 2011, has led Apple through an era of unprecedented growth and innovation. Under his leadership, Apple\u2019s market capitalization surged from approximately $350 billion to $4 trillion USD, and its active installed base expanded to over 2.5 billion devices. Cook oversaw the introduction of groundbreaking new categories, including the Apple Watch, AirPods, and Apple Vision Pro, while also building Apple Services into a massive $100 billion USD business. As Executive Chairman, Cook will continue to guide the company\u2019s broader strategic vision, including engaging with global policymakers.\n<\/p>\n<p data-path-to-node=\"9\">\u201cIt has been the greatest privilege of my life to be the CEO of Apple and to have been trusted to lead such an extraordinary company,\u201d Cook stated in the press release. He expressed immense confidence in his successor, adding, \u201cJohn Ternus has the mind of an engineer, the soul of an innovator, and the heart to lead with integrity and with honor\u2026 I could not be more confident in his abilities and his character.\u201d\n<\/p>\n<p data-path-to-node=\"10\">Ternus is no stranger to shaping Apple\u2019s future. Having joined Apple\u2019s product design team in 2001 and the executive team in 2021, he has overseen hardware engineering across every major category. Ternus was instrumental in the introduction of multiple new product lines, including the iPad and AirPods, and he has driven significant advancements across the Mac and iPhone lineups\u2014most recently overseeing the introduction of the MacBook Neo and the dramatically thin iPhone Air.\n<\/p>\n<p data-path-to-node=\"11\">\u201cI am profoundly grateful for this opportunity to carry Apple\u2019s mission forward,\u201d Ternus said. \u201cHaving spent almost my entire career at Apple, I have been lucky to have worked under Steve Jobs and to have had Tim Cook as my mentor. I am filled with optimism about what we can achieve in the years to come.\u201d\n<\/p>\n<p data-path-to-node=\"13\">The leadership change also brings shifts to Apple\u2019s board structure. Arthur Levinson, who has served as Apple\u2019s non-executive chairman for the past 15 years, will transition to the role of lead independent director. As Cook works closely with Ternus through the summer to ensure a smooth transition, Apple prepares to embark on its next major chapter under the guidance of one of its most accomplished hardware visionaries.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6707924\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>John Geiger and Lids Expand Their &#8220;Misplaced Series&#8221; With a Bold NFL Collection\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6708053\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Dyson&#8217;s Newest Supersonic Travel Shrinks Its Flagship Hair Dryer\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6707256\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Klipsch and Ojas Unveil the Museum-Worthy kO-R2 Loudspeaker at Milan Design Week\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    AppleTim CookJohn Ternus\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<\/div>\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Tech &amp; Gadgets\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time class=\"timeago\" datetime=\"2026-04-21T03:50:52Z\">13 Hrs ago<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             269<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Tech &amp; Gadgets\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time class=\"timeago\" datetime=\"2026-04-21T03:50:52Z\">13 Hrs ago<\/time><\/div>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images='[{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F20%2Ftim-cook-steps-down-as-apple-ceo-transitions-to-executive-chairman-announcement-001.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F20%2Ftim-cook-steps-down-as-apple-ceo-transitions-to-executive-chairman-announcement-001.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F20%2Ftim-cook-steps-down-as-apple-ceo-transitions-to-executive-chairman-announcement-001.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F20%2Ftim-cook-steps-down-as-apple-ceo-transitions-to-executive-chairman-announcement-001.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F20%2Ftim-cook-steps-down-as-apple-ceo-transitions-to-executive-chairman-announcement-001.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/04\/20\/tim-cook-steps-down-as-apple-ceo-transitions-to-executive-chairman-announcement-001.jpg\",\"alt\":\"Tim Cook Steps Down as Apple CEO, Transitions to Executive Chairman John Ternus replacement ceo leadership change\",\"width\":1400,\"height\":933,\"credit\":\"Alberto Rodriguez\/Variety\/Getty Images\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F20%2Ftim-cook-steps-down-as-apple-ceo-transitions-to-executive-chairman-announcement-001.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Alberto Rodriguez\/Variety\/Getty Images<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Tech &amp; Gadgets<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-04-21T03:50:52Z\">13 Hrs ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             269<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>\n<p data-path-to-node=\"4,0,0\">Apple has announced a major leadership transition: Tim Cook will step down as CEO and become Executive Chairman of the Board of Directors, effective September 1, 2026<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"4,1,0\">John Ternus, currently the Senior Vice President of Hardware Engineering, has been unanimously selected by the Board to become Apple\u2019s next CEO\n<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"4,2,0\">Arthur Levinson will transition from his 15-year role as non-executive chairman to lead independent director, and Ternus will also join the board of directors\n<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"6\">Apple announced today a monumental shift in its executive leadership. Following a thoughtful and long-term succession planning process, Tim Cook will transition to the role of Executive Chairman of Apple\u2019s Board of Directors. Stepping into the role of Chief Executive Officer will be John Ternus, currently serving as Apple\u2019s Senior Vice President of Hardware Engineering. The transition, unanimously approved by the Board of Directors, will officially take effect on September 1, 2026.\n<\/p>\n<p data-path-to-node=\"8\">Cook, who became CEO in 2011, has led Apple through an era of unprecedented growth and innovation. Under his leadership, Apple\u2019s market capitalization surged from approximately $350 billion to $4 trillion USD, and its active installed base expanded to over 2.5 billion devices. Cook oversaw the introduction of groundbreaking new categories, including the Apple Watch, AirPods, and Apple Vision Pro, while also building Apple Services into a massive $100 billion USD business. As Executive Chairman, Cook will continue to guide the company\u2019s broader strategic vision, including engaging with global policymakers.\n<\/p>\n<p data-path-to-node=\"9\">\u201cIt has been the greatest privilege of my life to be the CEO of Apple and to have been trusted to lead such an extraordinary company,\u201d Cook stated in the press release. He expressed immense confidence in his successor, adding, \u201cJohn Ternus has the mind of an engineer, the soul of an innovator, and the heart to lead with integrity and with honor\u2026 I could not be more confident in his abilities and his character.\u201d\n<\/p>\n<p data-path-to-node=\"10\">Ternus is no stranger to shaping Apple\u2019s future. Having joined Apple\u2019s product design team in 2001 and the executive team in 2021, he has overseen hardware engineering across every major category. Ternus was instrumental in the introduction of multiple new product lines, including the iPad and AirPods, and he has driven significant advancements across the Mac and iPhone lineups\u2014most recently overseeing the introduction of the MacBook Neo and the dramatically thin iPhone Air.\n<\/p>\n<p data-path-to-node=\"11\">\u201cI am profoundly grateful for this opportunity to carry Apple\u2019s mission forward,\u201d Ternus said. \u201cHaving spent almost my entire career at Apple, I have been lucky to have worked under Steve Jobs and to have had Tim Cook as my mentor. I am filled with optimism about what we can achieve in the years to come.\u201d\n<\/p>\n<p data-path-to-node=\"13\">The leadership change also brings shifts to Apple\u2019s board structure. Arthur Levinson, who has served as Apple\u2019s non-executive chairman for the past 15 years, will transition to the role of lead independent director. As Cook works closely with Ternus through the summer to ensure a smooth transition, Apple prepares to embark on its next major chapter under the guidance of one of its most accomplished hardware visionaries.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6707924\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>John Geiger and Lids Expand Their &#8220;Misplaced Series&#8221; With a Bold NFL Collection\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6708053\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Dyson&#8217;s Newest Supersonic Travel Shrinks Its Flagship Hair Dryer\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6707256\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Klipsch and Ojas Unveil the Museum-Worthy kO-R2 Loudspeaker at Milan Design Week\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    AppleTim CookJohn Ternus\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Tech &amp; Gadgets<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-04-21T03:50:52Z\">13 Hrs ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             269<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Tech &amp; Gadgets<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-04-21T03:50:52Z\">13 Hrs ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Tech &amp; Gadgets<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-04-21T03:50:52Z\">13 Hrs ago<\/time><\/span><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             269<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>\n<p data-path-to-node=\"4,0,0\">Apple has announced a major leadership transition: Tim Cook will step down as CEO and become Executive Chairman of the Board of Directors, effective September 1, 2026<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"4,1,0\">John Ternus, currently the Senior Vice President of Hardware Engineering, has been unanimously selected by the Board to become Apple\u2019s next CEO\n<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"4,2,0\">Arthur Levinson will transition from his 15-year role as non-executive chairman to lead independent director, and Ternus will also join the board of directors\n<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"6\">Apple announced today a monumental shift in its executive leadership. Following a thoughtful and long-term succession planning process, Tim Cook will transition to the role of Executive Chairman of Apple\u2019s Board of Directors. Stepping into the role of Chief Executive Officer will be John Ternus, currently serving as Apple\u2019s Senior Vice President of Hardware Engineering. The transition, unanimously approved by the Board of Directors, will officially take effect on September 1, 2026.\n<\/p>\n<p data-path-to-node=\"8\">Cook, who became CEO in 2011, has led Apple through an era of unprecedented growth and innovation. Under his leadership, Apple\u2019s market capitalization surged from approximately $350 billion to $4 trillion USD, and its active installed base expanded to over 2.5 billion devices. Cook oversaw the introduction of groundbreaking new categories, including the Apple Watch, AirPods, and Apple Vision Pro, while also building Apple Services into a massive $100 billion USD business. As Executive Chairman, Cook will continue to guide the company\u2019s broader strategic vision, including engaging with global policymakers.\n<\/p>\n<p data-path-to-node=\"9\">\u201cIt has been the greatest privilege of my life to be the CEO of Apple and to have been trusted to lead such an extraordinary company,\u201d Cook stated in the press release. He expressed immense confidence in his successor, adding, \u201cJohn Ternus has the mind of an engineer, the soul of an innovator, and the heart to lead with integrity and with honor\u2026 I could not be more confident in his abilities and his character.\u201d\n<\/p>\n<p data-path-to-node=\"10\">Ternus is no stranger to shaping Apple\u2019s future. Having joined Apple\u2019s product design team in 2001 and the executive team in 2021, he has overseen hardware engineering across every major category. Ternus was instrumental in the introduction of multiple new product lines, including the iPad and AirPods, and he has driven significant advancements across the Mac and iPhone lineups\u2014most recently overseeing the introduction of the MacBook Neo and the dramatically thin iPhone Air.\n<\/p>\n<p data-path-to-node=\"11\">\u201cI am profoundly grateful for this opportunity to carry Apple\u2019s mission forward,\u201d Ternus said. \u201cHaving spent almost my entire career at Apple, I have been lucky to have worked under Steve Jobs and to have had Tim Cook as my mentor. I am filled with optimism about what we can achieve in the years to come.\u201d\n<\/p>\n<p data-path-to-node=\"13\">The leadership change also brings shifts to Apple\u2019s board structure. Arthur Levinson, who has served as Apple\u2019s non-executive chairman for the past 15 years, will transition to the role of lead independent director. As Cook works closely with Ternus through the summer to ensure a smooth transition, Apple prepares to embark on its next major chapter under the guidance of one of its most accomplished hardware visionaries.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    AppleTim CookJohn Ternus\n                                                            <\/p><\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/hypebeast.com\/2026\/4\/tim-cook-steps-down-as-apple-ceo-transitions-to-executive-chairman-announcement&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F20%2Ftim-cook-steps-down-as-apple-ceo-transitions-to-executive-chairman-announcement-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;] Tech &amp; Gadgets 13 Hrs ago 269 Views 0\u00a0Comments Comments Save Text By Joyce Li Share this article Alberto Rodriguez\/Variety\/Getty Images Tech &amp; Gadgets 13 Hrs ago 269 Views 0\u00a0Comments Comments Save Summary Apple has announced a major leadership transition: Tim Cook will step down as CEO and become Executive Chairman of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,39],"class_list":["post-1894656","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-hypebeast-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1894656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1894656"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1894656\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1894656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1894656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1894656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}