{"id":1894476,"date":"2026-04-21T11:56:00","date_gmt":"2026-04-21T08:56:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1894476"},"modified":"2026-04-21T11:56:00","modified_gmt":"2026-04-21T08:56:00","slug":"the-perfume-brand-bottling-the-scent-of-timothee-chalamets-armpits","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1894476","title":{"rendered":"The perfume brand bottling the scent of Timoth\u00e9e Chalamet\u2019s armpits"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/192-0-1536-1024\/azure\/dazed-prod\/1440\/3\/1443603.jpg&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/beauty\/article\/70108\/1\/perfume-brand-anti-parfum-inspired-by-timothee-chalamet-s-armpit\" data-article-id=\"70108\">\n<header class=\"article-header has-landscape-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img no-figcaption\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.88\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"CMBYN_1413\" class=\"img\" height=\"1024\" src=\"https:\/\/images-prod.dazeddigital.com\/1400\/azure\/dazed-prod\/1440\/3\/1443603.jpg\" width=\"1920\"><\/span><\/span><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-04-21T11:56:00+00:00\" class=\"timestamp\" title=\"21 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"21\">21,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - beauty\" href=\"https:\/\/www.dazeddigital.com\/beauty\">Beauty<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/beauty-rising\">Beauty Rising<\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/beauty\">Beauty<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/beauty-rising\">Beauty Rising<\/a><\/div>\n<h1 class=\"title\"><span>The perfume brand bottling the scent of Timoth\u00e9e <span class=\"nowrap\">Chalamet\u2019s armpits<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>Centred around the concept of \u2018olfactory architecture\u2019, \u0101nti Parfum is designing fragrances that recreate the past, from Cleopatra&#8217;s donkey milk baths to Japan\u2019s Yayoi period <span class=\"nowrap\">and beyond<\/span><\/h2>\n<\/div>\n<p><time datetime=\"2026-04-21T11:56:00+00:00\" class=\"timestamp\" title=\"21 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"21\">21,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-04-21T11:56:00+00:00\" class=\"timestamp\" title=\"21 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"21\">21,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/KishLal\">Kish Lal<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Until significant technological advancements are made, the only way we know how to transport through time is with <a href=\"https:\/\/www.dazeddigital.com\/tag\/fragrance\">scent<\/a>. A whiff of golden syrup can take you back to the Sunday morning pancakes of your childhood; the lingering smell of cigarettes to that trip in Paris; while the soft, musky smell of old library books can teleport you to a time you\u2019ve never experienced, somewhere between the past and present, molded by the hundreds of hands that have touched, read, and cried on the pages before you.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/anti.parfum\/\"><span>\u0101nti Parfum<\/span><\/a><span>, a fragrance brand by <\/span><a href=\"https:\/\/www.instagram.com\/brieuclarsonneur\/\"><span>Brieuc Larsonneur<\/span><\/a><span> and <\/span><a href=\"https:\/\/www.instagram.com\/larisa_s\/\"><span>Larissa Sugaipova<\/span><\/a><span>, takes this concept one step further with \u201colfactory archeology\u201d. Like time travellers, they\u2019ve designed fragrances that delve into history by excavating places, moments, rituals, material culture, and even people to to recreate experimental scent stories with a modern twist.\u00a0<\/span><span>\u201cVery early on, we became obsessed with the idea that perfume is humanity\u2019s first time machine,\u201d Brieuc tells Dazed. As a retail architect and set designer, Brieuc\u2019s resume boasts stints with Atlein, Altuzarra and Balenciaga, where he worked closely with Demna Gvasalia. After leaving Kenzo to pursue a role at Vilhelm Parfumerie, he met Larissa, whose background was in marketing and e-commerce. This encounter led not only to a friendship, but a partnership of transformative ideas fuelled by the desire for something bigger. <\/span><\/p>\n<p><span>In October last year, they launched \u0101nti with seven fragrances that are mapped across a timeline beginning in 2000 BC. <\/span><a href=\"https:\/\/anti-parfum.com\/products\/bast?variant=56322429682051\"><span>Bast<\/span><\/a><span>, an interpretation of the first documented perfume in Egypt, which shares its name with the brand itself \u2013 \u0101nti \u2013 is an opulent, incense-imbued formula with sparkling amber, frankincense and myrrh. <\/span><a href=\"https:\/\/anti-parfum.com\/products\/rosa-antiqua?variant=56322429223299\"><span>Rosa Antiqua<\/span><\/a><span>, is found 2,078 years later in 79 AC, mined from a preserved perfume extraction produced in Pompei. Although <\/span><a href=\"https:\/\/anti-parfum.com\/products\/nashi-toro?variant=56322427224451\"><span>Nashi Toro<\/span><\/a><span> borrows from Japan\u2019s Yayoi period in 86 AC, it feels au courant with today\u2019s fragrance heavy hitters; soft and creamy with the freshness of the pear making it incredibly chic.\u00a0<\/span><span>Then there\u2019s <\/span><a href=\"https:\/\/anti-parfum.com\/products\/antinous?variant=56322424930691\"><span>Antino\u00fcs<\/span><\/a><span>, named after the young lover of Roman Emperor Hadrian, who mysteriously drowned himself in the Nile River in 130 AC. Unofficially, Brieuc quips that this is also partly inspired by the smell of <a href=\"https:\/\/www.dazeddigital.com\/timothee-chalamet\">Timoth\u00e9e Chalamet<\/a>\u2019s <a href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/57910\/1\/inside-the-secret-world-of-maschalagnia-the-sexual-fetish-for-armpits\">armpit<\/a>, specifically in <\/span><em><span>Call Me By Your Name<\/span><\/em><span>. The funkiness of the cumin blended with the aromatic sage is divisive: people either love it or hate it. But the esoteric smell dries down soft and peppery on the skin, like the salty, sun-kissed mark of a hot summer day.\u00a0<\/span><\/p>\n<p><span>At the beginning of April, \u0101nti added <\/span><a href=\"https:\/\/www.instagram.com\/p\/DWmTGgYDtO-\/\"><span>Kleopatra<\/span><\/a><span> to its lineup. A reimagination of royal milk baths, the fragrance is the brand\u2019s first gourmand offering, an intoxicating concoction of vanilla bourbon, sandalwood, musk and almond milk. It&#8217;s a fitting addition to a lineup underscored by the thesis that the most exciting place to look for what\u2019s next in fragrance might just be the past. Below, Brieuc and Larissa discuss misunderstood scents, emotional truths, and what they want people to experience when they smell \u0101nti.\u00a0<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"f76160c7-4fef-499d-a5a9-b43200fc1159\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/3\/1443597.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.81\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"anti_kleopatra-stilllife3\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443597.jpg\" width=\"2417\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of anti<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>How did you arrive at <span>\u2018olfactory architecture\u2019<\/span> as your guiding philosophy?<\/strong><\/p>\n<p><strong>Brieuc Larsonneur<\/strong><span><strong>:<\/strong> Very early on we became obsessed with the idea that perfume is humanity\u2019s first time machine. Scent has always existed as a way to preserve memory, identity, power, seduction, devotion. So rather than inventing stories from nothing, we started looking backward.<\/span><\/p>\n<p><span>Olfactory archaeology is our way of describing the creative process we follow. We research the historical emotional, symbolic and material traces a civilization has left behind, with information from botanists, perfume historians and anthropologists. In practice, it means reading, gathering visual references, studying rituals, architecture, trade routes, cosmetics, food, religious practices, even climate. You have to do your research because sometimes something is called incense in an ancient text but it doesn\u2019t refer to frankincense. It could mean myrhh or something else entirely. Then we restrict the perfumer to ingredients that were available at that time and place.<\/span><\/p>\n<p><strong>But your perfumes aren\u2019t purely historical recreations.<\/strong><\/p>\n<p><strong>Brieuc Larsonneur<span>:<\/span><\/strong><span>Yes, you also have to adapt. The work the botanists do is the technical base and then we bring in the emotional part: the storytelling and the feeling. So that\u2019s when we research the weather, the religion, and the fashion of the time. And ultimately, we mix the technical base with the emotions and add one pop culture reference in there. We are not trying to make a museum artifact. We are trying to make history breathe again on skin.<\/span><\/p>\n<p><strong>Can you tell me more about your modern twists?\u00a0<\/strong><\/p>\n<p><strong><span>Larissa Sugaipova<\/span>: <\/strong><span>We allow our perfumers to use one ingredient which is more common today because you can\u2019t wear the exact fragrances from ancient Egypt. It won\u2019t be wearable. We don\u2019t want to just redo the past, we want to bring its essence into today for a contemporary nose.<\/span><\/p>\n<p><span><strong>Brieuc Larsonneur<\/strong><strong>:<\/strong> For example the modern twist in Bast. We have all these ingredients from ancient Egypt: cardamom, saffron, papyrus, myrrh, incense. Then, we have the modern twist, which is the amber accord that\u2019s made with vanilla. Vanilla arrived in this area of the world after the 15th century, and we are here like 2,000 years before Christ. But the amber accord brings this certain warmth, evoking the desert, the climate. There are already historians redoing \u2013 perfectly and technically \u2013 perfumes from history. There is a super cool place in France called <\/span><a href=\"https:\/\/www.osmotheque.fr\/en\/the-collection\/\"><span>The Osmoth\u00e8que<\/span><\/a><span>, and they do a lot of conferences where you can smell these fragrances, so we go there a lot.<\/span><\/p>\n<blockquote>\n<p>\u201cDonkey milk! That was Cleopatra\u2019s secret, to bathe in it. But it was too animalic. Even classic dairy milk, Larissa and I were grossed out by\u201d \u2013 Brieuc Larsonneur<\/p>\n<\/blockquote>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>Are you two history buffs?\u00a0<\/strong><\/p>\n<p><span><strong>Larissa Sugaipova:<\/strong> Yes, absolutely, although perhaps not in an academic way.\u00a0<\/span><\/p>\n<p><span><strong>Brieuc Larsonneur<\/strong><strong>:<\/strong> We have different periods we\u2019re into. For example, I\u2019m really into the medieval period. I\u2019m fascinated by it, but there\u2019s no good perfume there. The few we tried, Larissa was like, \u2018Uh-uh. This won\u2019t pass, this is too weird.\u2019<\/span><\/p>\n<p><span><strong>Larissa Sugaipova:<\/strong> We also had one from the future that we wanted to launch. It was horrible [laughs].\u00a0<\/span><\/p>\n<p><span><strong>Brieuc Larsonneur<\/strong><strong>:<\/strong> We made the most abstract perfume only using aldehydes. None of that reminds you of any actual existing ingredients, and your brain hates not knowing what it\u2019s smelling. So we basically just created this monster. Some people said it smelled like freshly baked bread or white flowers with a slow wind. And I was smelling chlorine and blood. It smelled like pure fear. It gave me this whirring sound in my ear and I had shivers down my spine. My friend said it smelled like someone waiting for you behind the door with a knife.<\/span><\/p>\n<p><span><strong>Larissa Sugaipova:<\/strong> Your friend has issues though.\u00a0<\/span><\/p>\n<p><span><strong>Brieuc Larsonneur<\/strong><strong>:<\/strong> So, we aborted it.\u00a0<\/span><\/p>\n<p><strong>There are actually a few fragrances of yours that are misunderstood. I met one of your investors and he told me <\/strong><a href=\"https:\/\/anti-parfum.com\/products\/nashi-toro?variant=56322427224451\"><strong>Nashi Toro<\/strong><\/a><strong> smelled like wet socks to him, even though to me it\u2019s one of your most accessible scents.<\/strong><\/p>\n<p><strong>Brieuc Larsonneur<span>:<\/span><\/strong><span>It\u2019s our best seller and everybody likes it except Thomas! There\u2019s also Antino\u00fcs. The cumin note is known to be polarising. It\u2019s a bit like coriander; either you love it or hate it. Most of the time people smell it they\u2019re either like, \u2018ugh, vile\u2019 or they go more into like, \u2018ooh, mm, yum!\u2019\u00a0<\/span><span>The salty skin accords, the cumins, the sage, the white pepper, all these animalic and sweat-leaning ingredients seem very challenging to people. When you tell them it\u2019s inspired by the armpit of [Timoth\u00e9e] Chalamet in <em>Call Me By Your Name<\/em>, it can be a bit offputting. But when you put it on your skin, it\u2019s actually super wearable. <\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"de60d0a0-5514-426e-825c-b43200fda844\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/3\/1443598.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"ANTI_FOUNDERS-logo\" class=\"img\" height=\"2500\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443598.jpg\" width=\"2000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of anti<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>Brieuc, your background is in architecture, working with Demna at Balenciaga, Altuzarra, and Kenzo. How does that show up in how you build a fragrance house?<\/strong><\/p>\n<p><strong>Brieuc Larsonneur<span>:<\/span><\/strong><span>My diploma was actually called the smells of structures. It was a manifesto for architects to take smell into consideration. For example, when you enter a hospital, you\u2019re stressed because of the smell. Architecture actually leads to many things; art, drawing and photography, then you think about music and acoustics. You have to learn about how the body works and proportions, because it\u2019s actually a body inhabiting space. It\u2019s constructed almost like a nose. You have the base notes \u2013 the foundations \u2013 then you have the heart, which is like the main part of your building. Then you have your top notes that are protecting this structure.<\/span><\/p>\n<p><strong>You\u2019ve just released Kleopatra in the US, and are launching it globally in September. Tell me about it?<\/strong><\/p>\n<p><strong>Brieuc Larsonneur<span>:<\/span><\/strong><span>When we first launched, so many people came to us and asked where is the gourmand? We realised some people didn\u2019t find their entry point into the collection because we were missing this. Gourmands have been done by so many people, and they do it well, so we wanted to release something original. We had the recipe of the perfume of Cleopatra as a perfume oil but we don\u2019t redo perfumes, we create something around it. She was known to take these milk baths so we decided to do a gourmand the milky way with almond milk, which isn\u2019t overly sugary. Then we decided on vanilla and jasmine. And then we had it! We had created something addictive, soft and powerful at the same time.\u00a0<\/span><\/p>\n<p><span><strong>Larissa Sugaipova:<\/strong> As Cleopatra was!\u00a0<\/span><\/p>\n<p><strong>I remember when we met at the Stele launch, you said something about testing goat milk?<\/strong><\/p>\n<p><strong>Brieuc Larsonneur<span>:<\/span><\/strong><span>Oh no, that was donkey milk! That was Cleopatra\u2019s secret, to bathe in it. But it was too animalic. Even classic dairy milk, Larissa and I were grossed out by.\u00a0<\/span><\/p>\n<p><strong>\u0101nti<\/strong><strong> is only 7 months old and you\u2019ve already achieved so much. What has this last year been like for you?<\/strong><\/p>\n<p><span><strong>Larissa Sugaipova:<\/strong> I remember when we started to just think about <\/span><span>\u0101nti<\/span><span>, we\u2019d imagine that one day maybe we\u2019d be sold in Liberty in London. That also turned out to be our first point of sale ever.<\/span><\/p>\n<p><span><strong>Brieuc Larsonneur<\/strong><strong>:<\/strong> We start from the bottom and now we here \u2013 and then we did the opposite [laughs].<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. 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src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-845-1760-1171\/azure\/dazed-prod\/1440\/3\/1443364.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Nude awakening: Meet the young people embracing naturism<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/70076\/1\/leanness-straight-men-snatched-little-waists-fatphobia-ig-disordered-eating\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Lean body image\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/50-0-1202-800\/azure\/dazed-prod\/1440\/3\/1443288.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Why do so many men now want snatched little waists<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/70064\/1\/clavicular-diy-hacks-mindset-looksmaxxxing-community-black-market-beauty\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"DIY mindset of Looksmaxxxing\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-244-2026-1347\/azure\/dazed-prod\/1440\/3\/1443153.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Inside looksmaxxing\u2019s DIY, black-market beauty economy<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/70055\/1\/ai-help-choose-your-next-tattoo-chatgpt-gemini-image-generation-artist\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"1411420\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-146-640-426\/azure\/dazed-prod\/1440\/3\/1443107.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Would you let AI help you choose your next tattoo?<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/70042\/1\/why-are-musicians-so-hot-cameron-winter-franz-liszt-prince-gorgeous\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Cameron Winter\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-0-1024-681\/azure\/dazed-prod\/1440\/2\/1442984.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">\u2018It\u2019s the emotional IQ\u2019: Unpacking the unique hotness of musicians<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/70030\/1\/starface-lip-balm-product-of-the-week-magical-hydro-stars-recommendation\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"original-C187C805-D4A7-463B-A1AE-65EDD3C7DD69\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-299-1242-826\/azure\/dazed-prod\/1440\/2\/1442906.jpeg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Product of the week: Starface\u2019s \u2018magical, squeaky clean\u2019 lip balm<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" 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src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-0-2700-1796\/azure\/dazed-prod\/1440\/2\/1442862.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Horoscopes April 2026: A 7 year cycle has ended \u2013 so what\u2019s next?<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"newsletter-inline\" data-newsletter hidden>\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Until significant technological advancements are made, the only way we know how to transport through time is with <a href=\"https:\/\/www.dazeddigital.com\/tag\/fragrance\">scent<\/a>. A whiff of golden syrup can take you back to the Sunday morning pancakes of your childhood; the lingering smell of cigarettes to that trip in Paris; while the soft, musky smell of old library books can teleport you to a time you\u2019ve never experienced, somewhere between the past and present, molded by the hundreds of hands that have touched, read, and cried on the pages before you.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/anti.parfum\/\"><span>\u0101nti Parfum<\/span><\/a><span>, a fragrance brand by <\/span><a href=\"https:\/\/www.instagram.com\/brieuclarsonneur\/\"><span>Brieuc Larsonneur<\/span><\/a><span> and <\/span><a href=\"https:\/\/www.instagram.com\/larisa_s\/\"><span>Larissa Sugaipova<\/span><\/a><span>, takes this concept one step further with \u201colfactory archeology\u201d. Like time travellers, they\u2019ve designed fragrances that delve into history by excavating places, moments, rituals, material culture, and even people to to recreate experimental scent stories with a modern twist.\u00a0<\/span><span>\u201cVery early on, we became obsessed with the idea that perfume is humanity\u2019s first time machine,\u201d Brieuc tells Dazed. As a retail architect and set designer, Brieuc\u2019s resume boasts stints with Atlein, Altuzarra and Balenciaga, where he worked closely with Demna Gvasalia. After leaving Kenzo to pursue a role at Vilhelm Parfumerie, he met Larissa, whose background was in marketing and e-commerce. This encounter led not only to a friendship, but a partnership of transformative ideas fuelled by the desire for something bigger. <\/span><\/p>\n<p><span>In October last year, they launched \u0101nti with seven fragrances that are mapped across a timeline beginning in 2000 BC. <\/span><a href=\"https:\/\/anti-parfum.com\/products\/bast?variant=56322429682051\"><span>Bast<\/span><\/a><span>, an interpretation of the first documented perfume in Egypt, which shares its name with the brand itself \u2013 \u0101nti \u2013 is an opulent, incense-imbued formula with sparkling amber, frankincense and myrrh. <\/span><a href=\"https:\/\/anti-parfum.com\/products\/rosa-antiqua?variant=56322429223299\"><span>Rosa Antiqua<\/span><\/a><span>, is found 2,078 years later in 79 AC, mined from a preserved perfume extraction produced in Pompei. Although <\/span><a href=\"https:\/\/anti-parfum.com\/products\/nashi-toro?variant=56322427224451\"><span>Nashi Toro<\/span><\/a><span> borrows from Japan\u2019s Yayoi period in 86 AC, it feels au courant with today\u2019s fragrance heavy hitters; soft and creamy with the freshness of the pear making it incredibly chic.\u00a0<\/span><span>Then there\u2019s <\/span><a href=\"https:\/\/anti-parfum.com\/products\/antinous?variant=56322424930691\"><span>Antino\u00fcs<\/span><\/a><span>, named after the young lover of Roman Emperor Hadrian, who mysteriously drowned himself in the Nile River in 130 AC. Unofficially, Brieuc quips that this is also partly inspired by the smell of <a href=\"https:\/\/www.dazeddigital.com\/timothee-chalamet\">Timoth\u00e9e Chalamet<\/a>\u2019s <a href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/57910\/1\/inside-the-secret-world-of-maschalagnia-the-sexual-fetish-for-armpits\">armpit<\/a>, specifically in <\/span><em><span>Call Me By Your Name<\/span><\/em><span>. The funkiness of the cumin blended with the aromatic sage is divisive: people either love it or hate it. But the esoteric smell dries down soft and peppery on the skin, like the salty, sun-kissed mark of a hot summer day.\u00a0<\/span><\/p>\n<p><span>At the beginning of April, \u0101nti added <\/span><a href=\"https:\/\/www.instagram.com\/p\/DWmTGgYDtO-\/\"><span>Kleopatra<\/span><\/a><span> to its lineup. A reimagination of royal milk baths, the fragrance is the brand\u2019s first gourmand offering, an intoxicating concoction of vanilla bourbon, sandalwood, musk and almond milk. It&#8217;s a fitting addition to a lineup underscored by the thesis that the most exciting place to look for what\u2019s next in fragrance might just be the past. Below, Brieuc and Larissa discuss misunderstood scents, emotional truths, and what they want people to experience when they smell \u0101nti.\u00a0<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"f76160c7-4fef-499d-a5a9-b43200fc1159\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/3\/1443597.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.81\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"anti_kleopatra-stilllife3\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443597.jpg\" width=\"2417\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of anti<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>How did you arrive at <span>\u2018olfactory architecture\u2019<\/span> as your guiding philosophy?<\/strong><\/p>\n<p><strong>Brieuc Larsonneur<\/strong><span><strong>:<\/strong> Very early on we became obsessed with the idea that perfume is humanity\u2019s first time machine. Scent has always existed as a way to preserve memory, identity, power, seduction, devotion. So rather than inventing stories from nothing, we started looking backward.<\/span><\/p>\n<p><span>Olfactory archaeology is our way of describing the creative process we follow. We research the historical emotional, symbolic and material traces a civilization has left behind, with information from botanists, perfume historians and anthropologists. In practice, it means reading, gathering visual references, studying rituals, architecture, trade routes, cosmetics, food, religious practices, even climate. You have to do your research because sometimes something is called incense in an ancient text but it doesn\u2019t refer to frankincense. It could mean myrhh or something else entirely. Then we restrict the perfumer to ingredients that were available at that time and place.<\/span><\/p>\n<p><strong>But your perfumes aren\u2019t purely historical recreations.<\/strong><\/p>\n<p><strong>Brieuc Larsonneur<span>:<\/span><\/strong><span>Yes, you also have to adapt. The work the botanists do is the technical base and then we bring in the emotional part: the storytelling and the feeling. So that\u2019s when we research the weather, the religion, and the fashion of the time. And ultimately, we mix the technical base with the emotions and add one pop culture reference in there. We are not trying to make a museum artifact. We are trying to make history breathe again on skin.<\/span><\/p>\n<p><strong>Can you tell me more about your modern twists?\u00a0<\/strong><\/p>\n<p><strong><span>Larissa Sugaipova<\/span>: <\/strong><span>We allow our perfumers to use one ingredient which is more common today because you can\u2019t wear the exact fragrances from ancient Egypt. It won\u2019t be wearable. We don\u2019t want to just redo the past, we want to bring its essence into today for a contemporary nose.<\/span><\/p>\n<p><span><strong>Brieuc Larsonneur<\/strong><strong>:<\/strong> For example the modern twist in Bast. We have all these ingredients from ancient Egypt: cardamom, saffron, papyrus, myrrh, incense. Then, we have the modern twist, which is the amber accord that\u2019s made with vanilla. Vanilla arrived in this area of the world after the 15th century, and we are here like 2,000 years before Christ. But the amber accord brings this certain warmth, evoking the desert, the climate. There are already historians redoing \u2013 perfectly and technically \u2013 perfumes from history. There is a super cool place in France called <\/span><a href=\"https:\/\/www.osmotheque.fr\/en\/the-collection\/\"><span>The Osmoth\u00e8que<\/span><\/a><span>, and they do a lot of conferences where you can smell these fragrances, so we go there a lot.<\/span><\/p>\n<blockquote>\n<p>\u201cDonkey milk! That was Cleopatra\u2019s secret, to bathe in it. But it was too animalic. Even classic dairy milk, Larissa and I were grossed out by\u201d \u2013 Brieuc Larsonneur<\/p>\n<\/blockquote>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>Are you two history buffs?\u00a0<\/strong><\/p>\n<p><span><strong>Larissa Sugaipova:<\/strong> Yes, absolutely, although perhaps not in an academic way.\u00a0<\/span><\/p>\n<p><span><strong>Brieuc Larsonneur<\/strong><strong>:<\/strong> We have different periods we\u2019re into. For example, I\u2019m really into the medieval period. I\u2019m fascinated by it, but there\u2019s no good perfume there. The few we tried, Larissa was like, \u2018Uh-uh. This won\u2019t pass, this is too weird.\u2019<\/span><\/p>\n<p><span><strong>Larissa Sugaipova:<\/strong> We also had one from the future that we wanted to launch. It was horrible [laughs].\u00a0<\/span><\/p>\n<p><span><strong>Brieuc Larsonneur<\/strong><strong>:<\/strong> We made the most abstract perfume only using aldehydes. None of that reminds you of any actual existing ingredients, and your brain hates not knowing what it\u2019s smelling. So we basically just created this monster. Some people said it smelled like freshly baked bread or white flowers with a slow wind. And I was smelling chlorine and blood. It smelled like pure fear. It gave me this whirring sound in my ear and I had shivers down my spine. My friend said it smelled like someone waiting for you behind the door with a knife.<\/span><\/p>\n<p><span><strong>Larissa Sugaipova:<\/strong> Your friend has issues though.\u00a0<\/span><\/p>\n<p><span><strong>Brieuc Larsonneur<\/strong><strong>:<\/strong> So, we aborted it.\u00a0<\/span><\/p>\n<p><strong>There are actually a few fragrances of yours that are misunderstood. I met one of your investors and he told me <\/strong><a href=\"https:\/\/anti-parfum.com\/products\/nashi-toro?variant=56322427224451\"><strong>Nashi Toro<\/strong><\/a><strong> smelled like wet socks to him, even though to me it\u2019s one of your most accessible scents.<\/strong><\/p>\n<p><strong>Brieuc Larsonneur<span>:<\/span><\/strong><span>It\u2019s our best seller and everybody likes it except Thomas! There\u2019s also Antino\u00fcs. The cumin note is known to be polarising. It\u2019s a bit like coriander; either you love it or hate it. Most of the time people smell it they\u2019re either like, \u2018ugh, vile\u2019 or they go more into like, \u2018ooh, mm, yum!\u2019\u00a0<\/span><span>The salty skin accords, the cumins, the sage, the white pepper, all these animalic and sweat-leaning ingredients seem very challenging to people. When you tell them it\u2019s inspired by the armpit of [Timoth\u00e9e] Chalamet in <em>Call Me By Your Name<\/em>, it can be a bit offputting. But when you put it on your skin, it\u2019s actually super wearable. <\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"de60d0a0-5514-426e-825c-b43200fda844\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/3\/1443598.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"ANTI_FOUNDERS-logo\" class=\"img\" height=\"2500\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443598.jpg\" width=\"2000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of anti<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>Brieuc, your background is in architecture, working with Demna at Balenciaga, Altuzarra, and Kenzo. How does that show up in how you build a fragrance house?<\/strong><\/p>\n<p><strong>Brieuc Larsonneur<span>:<\/span><\/strong><span>My diploma was actually called the smells of structures. It was a manifesto for architects to take smell into consideration. For example, when you enter a hospital, you\u2019re stressed because of the smell. Architecture actually leads to many things; art, drawing and photography, then you think about music and acoustics. You have to learn about how the body works and proportions, because it\u2019s actually a body inhabiting space. It\u2019s constructed almost like a nose. You have the base notes \u2013 the foundations \u2013 then you have the heart, which is like the main part of your building. Then you have your top notes that are protecting this structure.<\/span><\/p>\n<p><strong>You\u2019ve just released Kleopatra in the US, and are launching it globally in September. Tell me about it?<\/strong><\/p>\n<p><strong>Brieuc Larsonneur<span>:<\/span><\/strong><span>When we first launched, so many people came to us and asked where is the gourmand? We realised some people didn\u2019t find their entry point into the collection because we were missing this. Gourmands have been done by so many people, and they do it well, so we wanted to release something original. We had the recipe of the perfume of Cleopatra as a perfume oil but we don\u2019t redo perfumes, we create something around it. She was known to take these milk baths so we decided to do a gourmand the milky way with almond milk, which isn\u2019t overly sugary. Then we decided on vanilla and jasmine. And then we had it! We had created something addictive, soft and powerful at the same time.\u00a0<\/span><\/p>\n<p><span><strong>Larissa Sugaipova:<\/strong> As Cleopatra was!\u00a0<\/span><\/p>\n<p><strong>I remember when we met at the Stele launch, you said something about testing goat milk?<\/strong><\/p>\n<p><strong>Brieuc Larsonneur<span>:<\/span><\/strong><span>Oh no, that was donkey milk! That was Cleopatra\u2019s secret, to bathe in it. But it was too animalic. Even classic dairy milk, Larissa and I were grossed out by.\u00a0<\/span><\/p>\n<p><strong>\u0101nti<\/strong><strong> is only 7 months old and you\u2019ve already achieved so much. What has this last year been like for you?<\/strong><\/p>\n<p><span><strong>Larissa Sugaipova:<\/strong> I remember when we started to just think about <\/span><span>\u0101nti<\/span><span>, we\u2019d imagine that one day maybe we\u2019d be sold in Liberty in London. That also turned out to be our first point of sale ever.<\/span><\/p>\n<p><span><strong>Brieuc Larsonneur<\/strong><strong>:<\/strong> We start from the bottom and now we here \u2013 and then we did the opposite [laughs].<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/beauty\/article\/70108\/1\/perfume-brand-anti-parfum-inspired-by-timothee-chalamet-s-armpit&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/192-0-1536-1024\/azure\/dazed-prod\/1440\/3\/1443603.jpg&#8221;] April\u00a0 21,\u00a0 2026 Beauty \/ Beauty Rising Beauty \/ Beauty Rising The perfume brand bottling the scent of Timoth\u00e9e Chalamet\u2019s armpits Centred around the concept of \u2018olfactory architecture\u2019, \u0101nti Parfum is designing fragrances that recreate the past, from Cleopatra&#8217;s donkey milk baths to Japan\u2019s Yayoi period and beyond April\u00a0 21,\u00a0 2026 April\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1894476","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1894476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1894476"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1894476\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1894476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1894476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1894476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}