{"id":1894099,"date":"2026-04-21T10:02:00","date_gmt":"2026-04-21T07:02:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1894099"},"modified":"2026-04-21T10:02:00","modified_gmt":"2026-04-21T07:02:00","slug":"designer-sofia-abadi-is-creating-a-hyper-femme-world","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1894099","title":{"rendered":"Designer Sof\u00eda Abadi is creating a hyper-femme world"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-10-1284-856\/azure\/dazed-prod\/1440\/3\/1443651.jpg&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/fashion\/article\/70117\/1\/sofia-abadi-online-girl-in-a-hyper-femme-world-rising-designer\" data-article-id=\"70117\">\n<header class=\"article-header has-landscape-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.43\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Sof&#237;a Abadi \u2013 Heaven is Outside\" class=\"img\" height=\"898\" src=\"https:\/\/images-prod.dazeddigital.com\/1284\/azure\/dazed-prod\/1440\/3\/1443651.jpg\" width=\"1284\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">Courtest of <span class=\"nowrap\">Sof\u00eda Abadi<\/span><\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-04-21T10:02:00+00:00\" class=\"timestamp\" title=\"21 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"21\">21,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - fashion\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/on-the-rise\">On the Rise<\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/on-the-rise\">On the Rise<\/a><\/div>\n<h1 class=\"title\"><span>Designer Sof\u00eda Abadi is creating a <span class=\"nowrap\">hyper-femme world<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>The former High Fashion Twitter lynchpin makes whimsical clothes that speak to a new generation of women who\u2019ve grown up on <span class=\"nowrap\">the internet<\/span><\/h2>\n<\/div>\n<p><time datetime=\"2026-04-21T10:02:00+00:00\" class=\"timestamp\" title=\"21 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"21\">21,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-04-21T10:02:00+00:00\" class=\"timestamp\" title=\"21 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"21\">21,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/LydiaWei\">Lydia Wei<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-19-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Sof\u00eda Abadi \u2013 Heaven <span class=\"nowrap\">is Outside<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36956\/0\/sofia-abadi-heaven-is-outside\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Sof&#237;a Abadi \u2013 Heaven is Outside\" class=\"img\" height=\"1500\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-1028-2250-1500\/azure\/dazed-prod\/1440\/3\/1443640.jpg\" width=\"2250\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36956\/1\/sofia-abadi-heaven-is-outside\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Sof&#237;a Abadi \u2013 Heaven is Outside\" class=\"img\" height=\"1500\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-270-2250-1500\/azure\/dazed-prod\/1440\/3\/1443641.jpg\" width=\"2250\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36956\/2\/sofia-abadi-heaven-is-outside\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Sof&#237;a Abadi \u2013 Heaven is Outside\" class=\"img\" height=\"1500\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-825-2250-1500\/azure\/dazed-prod\/1440\/3\/1443644.jpg\" width=\"2250\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36956\/3\/sofia-abadi-heaven-is-outside\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Sof&#237;a Abadi \u2013 Heaven is Outside\" class=\"img\" height=\"2000\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-366-3000-2000\/azure\/dazed-prod\/1440\/3\/1443649.jpg\" width=\"3000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36956\/4\/sofia-abadi-heaven-is-outside\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Sof&#237;a Abadi \u2013 Heaven is Outside\" class=\"img\" height=\"1500\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-150-2250-1500\/azure\/dazed-prod\/1440\/3\/1443655.jpg\" width=\"2250\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36956\/5\/sofia-abadi-heaven-is-outside\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Sof&#237;a Abadi \u2013 Heaven is Outside\" class=\"img\" height=\"1999\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-175-2999-1999\/azure\/dazed-prod\/1440\/3\/1443658.jpeg\" width=\"2999\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 19 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>\u201cI want laughter. I want smiles, I want kisses, I want friendship,\u201d says Sof\u00eda Abadi, on the line from her studio in Buenos Aires. This boisterous lust for life checks out for the 28-year-old Argentinian designer, who\u2019s built a cult following online through her dreamy pieces that evoke the charm of endless sleepovers, hanging out with your best friends, and playing dress-up in your older sister\u2019s closet. \u201cNo more of that nonchalant shit,\u201d she says.<\/span><\/p>\n<p><span>Abadi\u2019s whimsy \u2013 best characterized by her motto \u201cplayfulness is back in fashion\u201d \u2013 has clearly resonated in our irony-pilled age. In just a few short years, the designer has amassed a devoted client base, affectionately nicknamed \u2018Abadi\u2019s Angels\u2019, who await her drops with the type of fervent devotion often reserved for K-pop idols. She\u2019s also caught the eye of celebrities including Rosal\u00eda, Grimes, and Twice member Chaeyoung.<\/span><\/p>\n<p><span>An internet girl to her core, Abadi first found her way into fashion during her early 20s, when she created a Twitter account to participate in the burgeoning hftwt (high fashion Twitter) community, and quickly became one of its central figures. While she\u2019d always loved clothes, she never imagined making them herself. But when the pandemic hit, Abadi, like many others, began taking up knitting. \u201cI started showing what I made, and people liked it,\u201d says the designer. \u201cAnd I was like, \u2018Oh, okay, wait, maybe this is a possibility\u2019.\u201d <\/span><\/p>\n<\/div>\n<div class=\"embed-content has-tweet\" data-embed-type=\"media-twitter\" data-script-depends=\"twitter-widgets\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">ROSALIA WEARING THE ABADI ANGEL JACKET <a href=\"https:\/\/t.co\/zwiUF0KNYQ\">https:\/\/t.co\/zwiUF0KNYQ<\/a><\/p>\n<p>&mdash; sof\u00eda (@_____abadi) <a href=\"https:\/\/twitter.com\/_____abadi\/status\/2028954909639336416?ref_src=twsrc%5Etfw\">March 3, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>She launched her first brand, nana studioz, in 2021, working out of her kitchen with a toy knitting machine. Consisting of cosy knits, these early collections staked out her vision of playful yet sophisticated femininity. The brand won serious love: one of her clients, a trans woman, wrote her a message saying \u201cshe had never, ever worn a piece of clothing that made her feel more like a woman and comfortable in her body,\u201d says Abadi. \u201cI read that message and started crying. I was like, \u2018I cannot believe it\u2019. That I\u2019m able to impact someone&#8217;s life from my kitchen.\u201d<\/span><\/p>\n<p><span>Two years later, Abadi shut down nana studioz, taking time off to escape social media and pour herself into her craft. When it came to the infracacies of making clothes, \u201cI had no idea. I really didn\u2019t know anything,\u201d she says. Giving up her established brand just to start over and learn as a beginner was daunting: \u201cI was so scared because I thought, I will lose everything. I will come back and no one will care because everyone\u2019s going to be like, wait, who are you?\u201d But last year, she returned to instant hype with her new brand, Abadi, and shared its first collection <\/span><em><span>Heaven is Outside<\/span><\/em><span>.<\/span><\/p>\n<p><span>Below, we catch up with Abadi about the Buenos Aires creative scene, her upcoming plans for a couture line, and her secret styling hacks.<\/span><\/p>\n<blockquote>\n<p><span>\u201cI\u2019ve always designed with a feminine point of view. To me, women are like a fantasy come alive\u201d \u2013 Sof\u00eda Abadi<\/span><\/p>\n<\/blockquote>\n<p><strong>What first got you into fashion and designing?<\/strong><\/p>\n<p><strong>Sof\u00eda Abadi: <\/strong><span>I feel like I\u2019ve always been into fashion ever since I was a little girl. It\u2019s such a clich\u00e9 story, in my room just drawing outfits. But I do remember that my mother had a friend who was a fashion designer and she had a runway show and I went with my mom. I was super young, I think nine or ten, and at one point my mom was like, \u2018You have to pay attention to the next look.\u2019 I had drawn this black skirt with leaf prints on it, and that skirt appeared on the runway. My mum said \u2018my friend saw your skirt and she loved it, so she wanted to make it for you.\u2019 That was the first time I ever felt like, \u2018well, this is possible.\u2019 It\u2019s not just an idea but something I can execute.<\/span><\/p>\n<p><strong>What are the obsessions that guide your work?<\/strong><\/p>\n<p><strong>Sof\u00eda Abadi: <\/strong><span>I\u2019ve always designed with a feminine point of view. I\u2019ve always thought about women. To me, women are like a fantasy come alive. I think we\u2019re fantastic and I\u2019m always inspired by the feminine. I do this for women and I\u2019m inspired by women.<\/span><\/p>\n<p><strong>You\u2019re a fashion genius but also a prolific shitposter. What\u2019s your relationship to the internet like?<\/strong><\/p>\n<p><strong>Sof\u00eda Abadi: <\/strong><span>I was always on the internet. I loved Twitter. During my high school years, my classmates would be like, \u2018oh, there goes Sof\u00eda, the girl that\u2019s always tweeting.\u2019 I was always a social media personality. But then I reached a point in my life where I had interests that no one had, that I didn\u2019t share with anyone in high school, and I saw there was this whole community on Twitter.<\/span><\/p>\n<p><span>I made this other fashion-specific account and blocked every single person I know and started tweeting in English so I could be involved in this conversation. I\u2019ve always been an opinionated person and that\u2019s something that I think drew people into my fashion commentary. But they ruined my favorite place on Earth. It\u2019s heartbreaking because I don\u2019t want to make Reels and I don\u2019t want to make TikToks. There was something so inherently erotic about Twitter. You can read what I think, you can have a piece of me, but you don\u2019t know the state of my room. You don\u2019t know how my hair looks right now.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"b4f2b172-461a-49f6-9eb4-b43300876110\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/3\/1443641.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.75\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Sof&#237;a Abadi \u2013 Heaven is Outside\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443641.jpg\" width=\"2250\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Sof\u00eda Abadi, Heaven <span class=\"nowrap\">is Outside<\/span><\/span><span class=\"credit\">Courtest of <span class=\"nowrap\">Sof\u00eda Abadi<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>You often collaborate with Buenos Aires-based creatives, and Buenos Aires electropop duo EQ are some of the biggest champions of your clothing. What does the city\u2019s scene mean to you?<\/strong><\/p>\n<p><strong>Sof\u00eda Abadi: <\/strong><span>I want Buenos Aires to be this beacon of creativity. So many of the creatives that I know have left. That\u2019s an issue here, this brain drain. They leave for Europe or the States to find a better life. For a long time I thought staying was a mistake and that I could have a better career somewhere else, but I want to be in Buenos Aires. I want to build, I want to be able to work here. I want to be able to have the same opportunities that everyone else has in my home and in the place that inspires me. If I have to make the most crazy shit and be the one that is in touch with the rest of the world to tell them to come over and look at us, then that\u2019s my responsibility.<\/span><\/p>\n<p><strong>Can you speak more about your inspiration behind <\/strong><strong><em>Heaven is Outside<\/em><\/strong><strong>, your first collection for Abadi?<\/strong><\/p>\n<p><strong>Sof\u00eda Abadi: <\/strong><span>When I decided to close down nana studioz, social media had basically consumed my brain. I realised that if I wanted to start a brand with a perspective that represented me, I needed to know who I was and not what I was being fed \u2013 like, the same five Pinterest pictures that everyone\u2019s looking at. I decided to take a whole year off the Internet. And I thought the collection would be about the experience of being outside and finding myself within the real realm.<\/span><\/p>\n<p><span>In nana studioz I always worked completely by myself. That was very isolating. I\u2019m a control freak and I don\u2019t trust a lot of people. It was very hard for me to work in general because the days that I didn\u2019t feel like working could turn into weeks, and there was no one I had to be responsible for. What <\/span><em><span>Heaven is Outside<\/span><\/em><span> ended up being about was me finding heaven outside of myself. Letting myself collaborate, letting myself accept help. I realised I can do this because I have people supporting me, because I have people believing in me. And that\u2019s heaven.<\/span><\/p>\n<blockquote>\n<p><span>\u201cAddison Rae is the Abadi woman if I\u2019ve ever seen one. I saw just saw her live at Lollapalooza and I cried\u201d \u2013 Sof\u00eda Abadi<\/span><\/p>\n<\/blockquote>\n<p><strong>You\u2019re also launching Abadi Young Couture, which just got its debut at the Oscars. Can you speak more about your vision for this line?<\/strong><\/p>\n<p><strong>Sof\u00eda Abadi: <\/strong><span>At the moment, it\u2019s kind of my main focus. Making the dress for Ruby Hawley [daughter of <\/span><em><span>Frankenstein<\/span><\/em><span> costume designer Kate Hawley] was such a completely different experience than making sweaters or shorts or a regular ready-to-wear. It made me feel so connected with the process. Even though I was in a time crunch, when it came to making it, my mind was at peace. I was like, \u2018this is my purpose.\u2019 I\u2019m really, really excited for the future of that line.\u00a0<\/span><\/p>\n<p><strong>What do you listen to while designing?<\/strong><\/p>\n<p><strong>Sof\u00eda Abadi: <\/strong><span>Drain Gang is kind of the only thing made by men that I am letting permeate. Bladee has a very feminine and sensitive approach to his lyrics, and Ecco2k is also very genderqueer. I also love Lady Gaga. I was 13 when I went to her concert in Argentina, and I dressed up as her in the \u201cJudas\u201d music video. Also Erika de Casier, Fcukers. I love my friends, the EQ girls, of course. Babymorocco. I actually really love SZA. <\/span><\/p>\n<p><span>Oh, and Addison Rae. That is the Abadi woman if I\u2019ve ever seen one. I saw just saw her live at Lollapalooza and I cried because I was impacted by her stardom and her unabashed self. She exudes star power. She takes up the stage.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"1f865455-63f8-458c-b282-b43300878408\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/3\/1443649.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.25\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Sof&#237;a Abadi \u2013 Heaven is Outside\" class=\"img\" height=\"2400\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443649.jpg\" width=\"3000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Sof\u00eda Abadi, Heaven <span class=\"nowrap\">is Outside<\/span><\/span><span class=\"credit\">Courtest of <span class=\"nowrap\">Sof\u00eda Abadi<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>Now for some quickfire questions\u2026 who were your fashion icons growing up?<\/strong><\/p>\n<p><strong>Sof\u00eda Abadi: <\/strong><span>My mother, she\u2019s a very fashionable lady. And Miranda Priestly.\u00a0<\/span><\/p>\n<p><strong>Any secret styling hacks?<\/strong><\/p>\n<p><strong>Sof\u00eda Abadi: <\/strong><span>Wear the same things every day. Change the accessories: change your hair, change your bag, change the coat.<\/span><\/p>\n<p><strong>What fictional character do you most relate to and why?<\/strong><\/p>\n<p><strong>Sof\u00eda Abadi: <\/strong><span>I\u2019m my own fictional character. I\u2019m my own character living my own life.<\/span><\/p>\n<p><strong>What do you reckon you\u2019re most likely to get cancelled for?<\/strong><\/p>\n<p><strong>Sof\u00eda Abadi: <\/strong><span>Well, I\u2019ve been crucified for saying that I hate ribbons and flowers. Like, literally, I\u2019ve been burned at the stake for that. Everyone\u2019s doing it, can we do anything else?<\/span><\/p>\n<p><strong>If you could only wear one designer for the rest of your life, who would it be?<\/strong><\/p>\n<p><strong>Sof\u00eda Abadi: <\/strong><span>Well, I\u2019m working on it being Abadi, hopefully. But if it\u2019s not me, I think it would be Prada. Mrs P is a basics girl like me, a structured uniform girl like me.<\/span><\/p>\n<p><em><span>Scroll through the gallery at the top of the page for Abadi\u2019s debut collection<\/span><\/em><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! 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the world.<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"grid section-header\">\n<div class=\"section-header__link\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70117\/1\/fashion\"><\/p>\n<h2 class=\"section-header__title\">READ MORE<\/h2>\n<p><\/a><\/div>\n<\/div>\n<div class=\"grid tag-article-list\">\n<div class=\"swiper swiper-latest\">\n<div class=\"swiper-wrapper\">\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70109\/1\/what-went-down-at-oakley-s-field-gear-line-collection-launch\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\">Oakley <\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Oakley\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-638-1999-1330\/azure\/dazed-prod\/1440\/3\/1443523.JPG\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">What Went Down at Oakley\u2019s Field Gear Line Collection launch <\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70114\/1\/when-exactly-coachella-aesthetic-soulless-sheinchella-influencers\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Kendall and Kylie Jenner, Coachella 2015\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/110-172-1975-1314\/azure\/dazed-prod\/1440\/3\/1443606.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">When exactly did the Coachella aesthetic become so soulless?<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70051\/1\/what-went-down-at-nike-toma-in-atlanta\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\"> Nike <\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Nike Toma in Atlanta\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-385-2720-1809\/azure\/dazed-prod\/1440\/3\/1443043.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">What went down at Nike Toma in Atlanta<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36952\/0\/coachella-2026-best-dressed-weekend-two\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Coachella 2026: Best dressed weekend two\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-204-2000-1330\/azure\/dazed-prod\/1440\/3\/1443588.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">The same, but different: All the celeb style from Coachella weekend two<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70106\/1\/moncler-have-a-puffy-summer-jamie-dornan-moss-freud-loewe-burberry\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Moncler Have a Puffy Summer\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-257-2399-1596\/azure\/dazed-prod\/1440\/3\/1443491.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Moncler is coming for summer with its line of little puffs<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70050\/1\/nikes-wild-card-team-kits-are-already-in-action\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\"> Nike <\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Nike Friendlies\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-573-2999-1995\/azure\/dazed-prod\/1440\/3\/1443032.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Nike\u2019s \u2018wild card\u2019 Team Kits are already in action<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70101\/1\/papa-yorick-westerkamp-gay-fantasy-sailors-maidens-pirates-the-patchwork-family\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"(PAPA) Yorick\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/228-38-2022-1345\/azure\/dazed-prod\/1440\/3\/1443471.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">This Dutch designer\u2019s \u2018gay fantasy\u2019 is full of farmers, pirates and sailors<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70054\/1\/nike-airmaxxing-with-singer-songwriter-simone-ruth\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\"> Nike <\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"[IMAGE 4] 09_Simone_040 1\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-445-2399-1596\/azure\/dazed-prod\/1440\/3\/1443064.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Airmaxxing with singer-songwriter Simone Ruth<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70090\/1\/rosalia-lux-world-tour-barcelona-fashion-religious-street-style-fans\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"TampioNiko_Rosalia_28\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-165-2272-1511\/azure\/dazed-prod\/1440\/3\/1443424.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Rosal\u00eda is my religion: Sacred street style from Lux Tour Barcelona<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70044\/1\/oakley-s-new-field-gear-line-collection\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\">Oakley <\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"HEADER\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/202-0-2538-1688\/azure\/dazed-prod\/1440\/2\/1442950.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Oakley\u2019s new collection was designed to weather the storm<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70053\/1\/airmaxxing-with-multidisciplinary-creative-jake-elias\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\"> Nike <\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"[IMAGE 5] 05_Jacob_012\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-437-2399-1596\/azure\/dazed-prod\/1440\/3\/1443062.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Airmaxxing with multidisciplinary creative Jake Elias<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70083\/1\/best-fashion-exhibitions-guide-spring-2026-schiaparelli-helmut-lang\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Catwalk_ Alexander McQueen Spring_Summer 1999\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/204-171-1305-868\/azure\/dazed-prod\/1440\/3\/1443344.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">The best fashion exhibitions to see for spring 2026<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"newsletter-inline\" data-newsletter hidden>\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-19-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Sof\u00eda Abadi \u2013 Heaven <span class=\"nowrap\">is Outside<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36956\/0\/sofia-abadi-heaven-is-outside\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Sof&#237;a Abadi \u2013 Heaven is Outside\" class=\"img\" height=\"1500\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-1028-2250-1500\/azure\/dazed-prod\/1440\/3\/1443640.jpg\" width=\"2250\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36956\/1\/sofia-abadi-heaven-is-outside\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Sof&#237;a Abadi \u2013 Heaven is Outside\" class=\"img\" height=\"1500\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-270-2250-1500\/azure\/dazed-prod\/1440\/3\/1443641.jpg\" width=\"2250\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36956\/2\/sofia-abadi-heaven-is-outside\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Sof&#237;a Abadi \u2013 Heaven is Outside\" class=\"img\" height=\"1500\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-825-2250-1500\/azure\/dazed-prod\/1440\/3\/1443644.jpg\" width=\"2250\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36956\/3\/sofia-abadi-heaven-is-outside\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Sof&#237;a Abadi \u2013 Heaven is Outside\" class=\"img\" height=\"2000\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-366-3000-2000\/azure\/dazed-prod\/1440\/3\/1443649.jpg\" width=\"3000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36956\/4\/sofia-abadi-heaven-is-outside\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Sof&#237;a Abadi \u2013 Heaven is Outside\" class=\"img\" height=\"1500\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-150-2250-1500\/azure\/dazed-prod\/1440\/3\/1443655.jpg\" width=\"2250\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36956\/5\/sofia-abadi-heaven-is-outside\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Sof&#237;a Abadi \u2013 Heaven is Outside\" class=\"img\" height=\"1999\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-175-2999-1999\/azure\/dazed-prod\/1440\/3\/1443658.jpeg\" width=\"2999\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 19 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>\u201cI want laughter. I want smiles, I want kisses, I want friendship,\u201d says Sof\u00eda Abadi, on the line from her studio in Buenos Aires. This boisterous lust for life checks out for the 28-year-old Argentinian designer, who\u2019s built a cult following online through her dreamy pieces that evoke the charm of endless sleepovers, hanging out with your best friends, and playing dress-up in your older sister\u2019s closet. \u201cNo more of that nonchalant shit,\u201d she says.<\/span><\/p>\n<p><span>Abadi\u2019s whimsy \u2013 best characterized by her motto \u201cplayfulness is back in fashion\u201d \u2013 has clearly resonated in our irony-pilled age. In just a few short years, the designer has amassed a devoted client base, affectionately nicknamed \u2018Abadi\u2019s Angels\u2019, who await her drops with the type of fervent devotion often reserved for K-pop idols. She\u2019s also caught the eye of celebrities including Rosal\u00eda, Grimes, and Twice member Chaeyoung.<\/span><\/p>\n<p><span>An internet girl to her core, Abadi first found her way into fashion during her early 20s, when she created a Twitter account to participate in the burgeoning hftwt (high fashion Twitter) community, and quickly became one of its central figures. While she\u2019d always loved clothes, she never imagined making them herself. But when the pandemic hit, Abadi, like many others, began taking up knitting. \u201cI started showing what I made, and people liked it,\u201d says the designer. \u201cAnd I was like, \u2018Oh, okay, wait, maybe this is a possibility\u2019.\u201d <\/span><\/p>\n<\/div>\n<div class=\"embed-content has-tweet\" data-embed-type=\"media-twitter\" data-script-depends=\"twitter-widgets\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">ROSALIA WEARING THE ABADI ANGEL JACKET <a href=\"https:\/\/t.co\/zwiUF0KNYQ\">https:\/\/t.co\/zwiUF0KNYQ<\/a><\/p>\n<p>&mdash; sof\u00eda (@_____abadi) <a href=\"https:\/\/twitter.com\/_____abadi\/status\/2028954909639336416?ref_src=twsrc%5Etfw\">March 3, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>She launched her first brand, nana studioz, in 2021, working out of her kitchen with a toy knitting machine. Consisting of cosy knits, these early collections staked out her vision of playful yet sophisticated femininity. The brand won serious love: one of her clients, a trans woman, wrote her a message saying \u201cshe had never, ever worn a piece of clothing that made her feel more like a woman and comfortable in her body,\u201d says Abadi. \u201cI read that message and started crying. I was like, \u2018I cannot believe it\u2019. That I\u2019m able to impact someone&#8217;s life from my kitchen.\u201d<\/span><\/p>\n<p><span>Two years later, Abadi shut down nana studioz, taking time off to escape social media and pour herself into her craft. When it came to the infracacies of making clothes, \u201cI had no idea. I really didn\u2019t know anything,\u201d she says. Giving up her established brand just to start over and learn as a beginner was daunting: \u201cI was so scared because I thought, I will lose everything. I will come back and no one will care because everyone\u2019s going to be like, wait, who are you?\u201d But last year, she returned to instant hype with her new brand, Abadi, and shared its first collection <\/span><em><span>Heaven is Outside<\/span><\/em><span>.<\/span><\/p>\n<p><span>Below, we catch up with Abadi about the Buenos Aires creative scene, her upcoming plans for a couture line, and her secret styling hacks.<\/span><\/p>\n<blockquote>\n<p><span>\u201cI\u2019ve always designed with a feminine point of view. To me, women are like a fantasy come alive\u201d \u2013 Sof\u00eda Abadi<\/span><\/p>\n<\/blockquote>\n<p><strong>What first got you into fashion and designing?<\/strong><\/p>\n<p><strong>Sof\u00eda Abadi: <\/strong><span>I feel like I\u2019ve always been into fashion ever since I was a little girl. It\u2019s such a clich\u00e9 story, in my room just drawing outfits. But I do remember that my mother had a friend who was a fashion designer and she had a runway show and I went with my mom. I was super young, I think nine or ten, and at one point my mom was like, \u2018You have to pay attention to the next look.\u2019 I had drawn this black skirt with leaf prints on it, and that skirt appeared on the runway. My mum said \u2018my friend saw your skirt and she loved it, so she wanted to make it for you.\u2019 That was the first time I ever felt like, \u2018well, this is possible.\u2019 It\u2019s not just an idea but something I can execute.<\/span><\/p>\n<p><strong>What are the obsessions that guide your work?<\/strong><\/p>\n<p><strong>Sof\u00eda Abadi: <\/strong><span>I\u2019ve always designed with a feminine point of view. I\u2019ve always thought about women. To me, women are like a fantasy come alive. I think we\u2019re fantastic and I\u2019m always inspired by the feminine. I do this for women and I\u2019m inspired by women.<\/span><\/p>\n<p><strong>You\u2019re a fashion genius but also a prolific shitposter. What\u2019s your relationship to the internet like?<\/strong><\/p>\n<p><strong>Sof\u00eda Abadi: <\/strong><span>I was always on the internet. I loved Twitter. During my high school years, my classmates would be like, \u2018oh, there goes Sof\u00eda, the girl that\u2019s always tweeting.\u2019 I was always a social media personality. But then I reached a point in my life where I had interests that no one had, that I didn\u2019t share with anyone in high school, and I saw there was this whole community on Twitter.<\/span><\/p>\n<p><span>I made this other fashion-specific account and blocked every single person I know and started tweeting in English so I could be involved in this conversation. I\u2019ve always been an opinionated person and that\u2019s something that I think drew people into my fashion commentary. But they ruined my favorite place on Earth. It\u2019s heartbreaking because I don\u2019t want to make Reels and I don\u2019t want to make TikToks. There was something so inherently erotic about Twitter. You can read what I think, you can have a piece of me, but you don\u2019t know the state of my room. You don\u2019t know how my hair looks right now.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"b4f2b172-461a-49f6-9eb4-b43300876110\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/3\/1443641.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.75\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Sof&#237;a Abadi \u2013 Heaven is Outside\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443641.jpg\" width=\"2250\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Sof\u00eda Abadi, Heaven <span class=\"nowrap\">is Outside<\/span><\/span><span class=\"credit\">Courtest of <span class=\"nowrap\">Sof\u00eda Abadi<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>You often collaborate with Buenos Aires-based creatives, and Buenos Aires electropop duo EQ are some of the biggest champions of your clothing. What does the city\u2019s scene mean to you?<\/strong><\/p>\n<p><strong>Sof\u00eda Abadi: <\/strong><span>I want Buenos Aires to be this beacon of creativity. So many of the creatives that I know have left. That\u2019s an issue here, this brain drain. They leave for Europe or the States to find a better life. For a long time I thought staying was a mistake and that I could have a better career somewhere else, but I want to be in Buenos Aires. I want to build, I want to be able to work here. I want to be able to have the same opportunities that everyone else has in my home and in the place that inspires me. If I have to make the most crazy shit and be the one that is in touch with the rest of the world to tell them to come over and look at us, then that\u2019s my responsibility.<\/span><\/p>\n<p><strong>Can you speak more about your inspiration behind <\/strong><strong><em>Heaven is Outside<\/em><\/strong><strong>, your first collection for Abadi?<\/strong><\/p>\n<p><strong>Sof\u00eda Abadi: <\/strong><span>When I decided to close down nana studioz, social media had basically consumed my brain. I realised that if I wanted to start a brand with a perspective that represented me, I needed to know who I was and not what I was being fed \u2013 like, the same five Pinterest pictures that everyone\u2019s looking at. I decided to take a whole year off the Internet. And I thought the collection would be about the experience of being outside and finding myself within the real realm.<\/span><\/p>\n<p><span>In nana studioz I always worked completely by myself. That was very isolating. I\u2019m a control freak and I don\u2019t trust a lot of people. It was very hard for me to work in general because the days that I didn\u2019t feel like working could turn into weeks, and there was no one I had to be responsible for. What <\/span><em><span>Heaven is Outside<\/span><\/em><span> ended up being about was me finding heaven outside of myself. Letting myself collaborate, letting myself accept help. I realised I can do this because I have people supporting me, because I have people believing in me. And that\u2019s heaven.<\/span><\/p>\n<blockquote>\n<p><span>\u201cAddison Rae is the Abadi woman if I\u2019ve ever seen one. I saw just saw her live at Lollapalooza and I cried\u201d \u2013 Sof\u00eda Abadi<\/span><\/p>\n<\/blockquote>\n<p><strong>You\u2019re also launching Abadi Young Couture, which just got its debut at the Oscars. Can you speak more about your vision for this line?<\/strong><\/p>\n<p><strong>Sof\u00eda Abadi: <\/strong><span>At the moment, it\u2019s kind of my main focus. Making the dress for Ruby Hawley [daughter of <\/span><em><span>Frankenstein<\/span><\/em><span> costume designer Kate Hawley] was such a completely different experience than making sweaters or shorts or a regular ready-to-wear. It made me feel so connected with the process. Even though I was in a time crunch, when it came to making it, my mind was at peace. I was like, \u2018this is my purpose.\u2019 I\u2019m really, really excited for the future of that line.\u00a0<\/span><\/p>\n<p><strong>What do you listen to while designing?<\/strong><\/p>\n<p><strong>Sof\u00eda Abadi: <\/strong><span>Drain Gang is kind of the only thing made by men that I am letting permeate. Bladee has a very feminine and sensitive approach to his lyrics, and Ecco2k is also very genderqueer. I also love Lady Gaga. I was 13 when I went to her concert in Argentina, and I dressed up as her in the \u201cJudas\u201d music video. Also Erika de Casier, Fcukers. I love my friends, the EQ girls, of course. Babymorocco. I actually really love SZA. <\/span><\/p>\n<p><span>Oh, and Addison Rae. That is the Abadi woman if I\u2019ve ever seen one. I saw just saw her live at Lollapalooza and I cried because I was impacted by her stardom and her unabashed self. She exudes star power. She takes up the stage.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"1f865455-63f8-458c-b282-b43300878408\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/3\/1443649.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.25\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Sof&#237;a Abadi \u2013 Heaven is Outside\" class=\"img\" height=\"2400\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443649.jpg\" width=\"3000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Sof\u00eda Abadi, Heaven <span class=\"nowrap\">is Outside<\/span><\/span><span class=\"credit\">Courtest of <span class=\"nowrap\">Sof\u00eda Abadi<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>Now for some quickfire questions\u2026 who were your fashion icons growing up?<\/strong><\/p>\n<p><strong>Sof\u00eda Abadi: <\/strong><span>My mother, she\u2019s a very fashionable lady. And Miranda Priestly.\u00a0<\/span><\/p>\n<p><strong>Any secret styling hacks?<\/strong><\/p>\n<p><strong>Sof\u00eda Abadi: <\/strong><span>Wear the same things every day. Change the accessories: change your hair, change your bag, change the coat.<\/span><\/p>\n<p><strong>What fictional character do you most relate to and why?<\/strong><\/p>\n<p><strong>Sof\u00eda Abadi: <\/strong><span>I\u2019m my own fictional character. I\u2019m my own character living my own life.<\/span><\/p>\n<p><strong>What do you reckon you\u2019re most likely to get cancelled for?<\/strong><\/p>\n<p><strong>Sof\u00eda Abadi: <\/strong><span>Well, I\u2019ve been crucified for saying that I hate ribbons and flowers. Like, literally, I\u2019ve been burned at the stake for that. Everyone\u2019s doing it, can we do anything else?<\/span><\/p>\n<p><strong>If you could only wear one designer for the rest of your life, who would it be?<\/strong><\/p>\n<p><strong>Sof\u00eda Abadi: <\/strong><span>Well, I\u2019m working on it being Abadi, hopefully. But if it\u2019s not me, I think it would be Prada. Mrs P is a basics girl like me, a structured uniform girl like me.<\/span><\/p>\n<p><em><span>Scroll through the gallery at the top of the page for Abadi\u2019s debut collection<\/span><\/em><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/fashion\/article\/70117\/1\/sofia-abadi-online-girl-in-a-hyper-femme-world-rising-designer&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-10-1284-856\/azure\/dazed-prod\/1440\/3\/1443651.jpg&#8221;] Courtest of Sof\u00eda Abadi April\u00a0 21,\u00a0 2026 Fashion \/ On the Rise Fashion \/ On the Rise Designer Sof\u00eda Abadi is creating a hyper-femme world The former High Fashion Twitter lynchpin makes whimsical clothes that speak to a new generation of women who\u2019ve grown up on the internet April\u00a0 21,\u00a0 2026 April\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1894099","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1894099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1894099"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1894099\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1894099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1894099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1894099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}