{"id":1893131,"date":"2026-04-20T23:00:00","date_gmt":"2026-04-20T20:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1893131"},"modified":"2026-04-20T23:00:00","modified_gmt":"2026-04-20T20:00:00","slug":"poof-doof-launches-record-label-exclusive","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1893131","title":{"rendered":"Poof Doof Launches Record Label: Exclusive"},"content":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/04\/poof-doof-mardi-gras-sydney-1800-cr-joel-devereux.jpg?w=1024″]<\/p>\n

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\n\t\t\tTrending on Billboard\t\t<\/h3>\n<\/div>\n

\n\tSYDNEY, Australia \u2013 Fifteen years after Poof Doof first began spreading joy at parties across Australia, the legendary queer events and nightclub brand is entering the label business. <\/p>\n

\n\tPoof Doof Records launches proper with its first release, \u201cAll I Need,\u201d dropping Thursday (April 23) from resident Poof Doof artist Jimi the Kween, the beloved drag queen and musician.<\/p>\n

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\t\t\t\t\tTory Lanez Sues California Prison System for $100M Over Stabbing by Inmate\t\t<\/p>\n<\/h3>\n<\/div>\n

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    \n\tThe label is an extension of the colorful business formed in Melbourne in 2011 by founder and Anthony \u201cHockers\u201d Hocking<\/strong>. \u201cWe built up the community and we\u2019ve seen so many young, queer artists come through the doors and perform and play for our events, that it was kind of like a natural progression to start our label,\u201d Hocking tells Billboard<\/em>.<\/p>\n

    \n\tIts mission: to continue uplifting, nurturing and providing pathways for queer talent in Australia. And to share their music with the world. The new venture, Hocking continues, \u201chas been on my mind for many years.\u201d<\/p>\n

    \n\tDistribution is handled by AWAL Records, with Poof Doof Records partnering with Positive Feedback and Powerhouse Management, and with John Davis<\/strong>, creative director \/ festivals co-ordinator, playing a guiding hand.<\/p>\n

    \n\tIn its early stages, the label will accept submissions. \u201cOver time,\u201d explains Davis, \u201cwe intend to evolve toward a more traditional A&R model, proactively identifying and developing emerging queer talent.\u201d<\/p>\n

    \n\tThe inspiration behind the first release isn\u2019t hidden from view; it\u2019s right there in the title. \u201cAll you really need is the people that love and support you around to lift you up and have a really good time,\u201d Jimi the Kween tells Billboard<\/em>. \u201cSo it\u2019s kind of all centered on being around like-minded humans and celebrating each other, and then you can, you know, live your fantasies and be yourself. So that\u2019s also kind of why it\u2019s the perfect message for the first release on the label, too. The messaging behind it is celebration, and it\u2019s pride, it\u2019s joy.\u201d<\/p>\n

    \n\tPoof Doof\u2019s cheeky name made the leap into Australia\u2019s mainstream many years ago, where the team has hosted major activations, including queer precincts and stage takeovers at such shows as Splendour In The Grass, Beyond The Valley and Pitch Festival.\u00a0Wherever Aussies want to party. \u00a0<\/p>\n

    \n\tMany of the biggest names in dance music have played its stages, including Carl Cox, Faithless, Seth Troxler, Melanie C, the Veronicas and many others.<\/p>\n

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    Patrick Stevenson<\/cite><\/figcaption><\/figure>\n<\/div>\n

    \n\tEach year, the brand is front and center at Sydney Mardi Gras, getting the good times humming with a series of pool, boat and underwear parties, culminating in its iconic Mardi Gras Parade After Party. Its specialized events include Red Rave, Snap Crackle Pop XXL, POOF DOOF Drag Brunch and outdoor micro-festivals including A Gay On The Lawn and Yasss Queens Park.<\/p>\n

    \n\t\u201cThe Poof Doof audience at heart, a Poof Doof party, can be absolutely anything,\u201d explains Davis, \u201cbut at the core of it, it\u2019s about queer joy. Uplifting the community, good fun. Fun is the name of the game. If we\u2019re not having fun, you\u2019re not having fun. We are always about having a great time, making sure everything is colorful, inclusive.\u201d And yes, \u201cthere\u2019s confetti.\u201d<\/p>\n

    \n\tWith the launch of Poof Doof Records, out rolls its official website at poofdoofrecords.com. Label submissions can be made at music@poofdoofrecords.com.<\/p>\n

    \n\tSonically, the label will be a broad palate, welcoming future-forward house and techno tunes, to artist-led pop and other styles. It\u2019s unified not by genre, but by a joyful queer creative perspective, Hocking enthuses.<\/p>\n

    \n\t\u201cIf the music\u2019s good, if the songs are good, we\u2019ll put it out,\u201d he says. \u201cWe don\u2019t want to overpromise, we don\u2019t want to stretch ourselves. But we\u2019ll see what comes in the door.\u201d<\/p>\n

    \n\tTiming is everything. Poof Doof Records launches ahead of June\u2019s Global Pride Month. WorldPride 2026 will take over Amsterdam from July 25 to Aug. 8, 2026. Poof Doof will be on the ground, representing with its famous parties.<\/p>\n

    \n\t\u201cWith what\u2019s going on, the world\u2019s a pretty wild place right now,\u201d notes Hocking. \u201cAll I Need\u201d is a \u201cfeel good song that really speaks out to communities all over the world. The timing is right.\u201d<\/p>\n

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    [analyse_source url=”https:\/\/www.billboard.com\/pro\/poof-doof-launches-record-label\/”]<\/p>\n","protected":false},"excerpt":{"rendered":"

    [analyse_image type=”featured” src=”https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/04\/poof-doof-mardi-gras-sydney-1800-cr-joel-devereux.jpg?w=1024″] Trending on Billboard SYDNEY, Australia \u2013 Fifteen years after Poof Doof first began spreading joy at parties across Australia, the legendary queer events and nightclub brand is entering the label business. Poof Doof Records launches proper with its first release, \u201cAll I Need,\u201d dropping Thursday (April 23) from resident Poof Doof artist […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[48,226],"class_list":["post-1893131","post","type-post","status-publish","format-standard","hentry","category-politics","tag-billboard-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1893131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1893131"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1893131\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1893131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1893131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1893131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}