{"id":1892822,"date":"2026-04-20T14:16:00","date_gmt":"2026-04-20T11:16:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1892822"},"modified":"2026-04-20T14:16:00","modified_gmt":"2026-04-20T11:16:00","slug":"what-went-down-at-nike-toma-in-atlanta","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1892822","title":{"rendered":"What went down at Nike Toma in Atlanta"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-383-2720-1813\/azure\/dazed-prod\/1440\/3\/1443043.jpg&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/fashion\/article\/70051\/1\/what-went-down-at-nike-toma-in-atlanta\" data-article-id=\"70051\">\n<header class=\"article-header has-squarish-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"squarish\" data-img-aspect-ratio=\"0.91\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"squarish\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike Toma in Atlanta\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/1400\/azure\/dazed-prod\/1440\/3\/1443043.jpg\" width=\"2720\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">Photography Yvette Glasco<\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-04-20T14:16:00+00:00\" class=\"timestamp\" title=\"20 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"20\">20,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - fashion\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/what-went-down\">What Went Down<\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/what-went-down\">What Went Down<\/a><\/div>\n<h1 class=\"title\"><span>What went down at Nike Toma <span class=\"nowrap\">in Atlanta<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>Soccer has never sounded better (or felt as chaotic) than at Toma el Juego earlier this month \u2013 a celebration of the \u2018best street ballers <span class=\"nowrap\">on earth\u2019<\/span><\/h2>\n<\/div>\n<p><span class=\"sponsored-by\"><br \/>\nIn Partnership with <span class=\"sponsor\"> Nike <\/span><\/span><time datetime=\"2026-04-20T14:16:00+00:00\" class=\"timestamp\" title=\"20 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"20\">20,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-04-20T14:16:00+00:00\" class=\"timestamp\" title=\"20 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"20\">20,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/laurapitcher\">Laura Pitcher<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Anyone who\u2019s into soccer knows the energy around the sport is not just about any one game, tournament or team \u2013 it\u2019s about the culture and community. And there\u2019s perhaps no platform that captures this better than Toma el Juego, Nike\u2019s youth-led street soccer platform designed to unleash the joy and creativity of the game through neighbourhood tournament play and local experiences. Since launching in Los Angeles in June 2025, Toma has taken over Seoul, Mexico City, Santiago, Lima and more.\u00a0<\/span><\/p>\n<p><span>Last Wednesday night, April 1, Atlanta\u2019s top ballers gathered for a night of street soccer at the Toma Atlanta Soccer Finals and, as someone yelled from the stage at The Eastern, people in Atlanta turned \u201call the way up\u201d. For one night only, the multi-floor music venue was transformed into a soccer fans\u2019 paradise.\u00a0<\/span><\/p>\n<p><span>Here\u2019s everything you need to know about the Toma event,\u00a0which has been to LA and Miami, and continues to expand.<\/span><\/p>\n<h1><strong>THE TOURNAMENT WAS PURE MAYHEM<\/strong><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"3e2a47d3-2933-4dbe-9447-b42501184522\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/3\/1443040.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.49\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike Toma in Atlanta\" class=\"img\" height=\"2007\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443040.jpg\" width=\"3000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography Yvette Glasco<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Forget the polite formalities of professional soccer. Toma Atlanta kicked off with Yosa and Bria laying down the law: high stakes, fast pace and plenty of fun. The \u201cWinner Stays\u201d format turned the event venue into a gladiator arena. One minute, Mia Corona was officiating a lightning-fast girls\u2019 match; the next, the boys were battling for dominance in a series of knockouts that felt more like a street fight than a drill. Star forward and previous USMNT captain, Clint Dempsey, kicked off the boys\u2019 final, and WNBA star Caitlin Clark even stepped out to start the final girls\u2019 match: the 1v1 Gauntlet. The energy was frantic, sweaty and visceral \u2013 and everyone in the crowd was hooked.\u00a0<\/span><\/p>\n<h1><strong>SOCCER HAS NEVER SOUNDED BETTER<\/strong><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"37054481-ac74-418e-b592-b425011984ce\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/3\/1443042.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike Toma in Atlanta\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443042.jpg\" width=\"2007\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography Yvette Glasco<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Toma is all about the culture, so I knew the music would be good \u2013 but Toma Atlanta was next level. The scene was set with DJ EU\u2019s trap-heavy set, so that by the time the doors officially swung open at 6.30pm, the line was down the street, and the room was a sea of red light and anticipation. Then, DJ Von shifted the mood, before Travis Scott stopped by to say hello (wild card mentality). And the surprises continued well into the night, with performances from SoFaygo and Atlanta\u2019s own 21 Savage (who also kicked off the men\u2019s final), before DJ Von brought the house down.<\/span><\/p>\n<h1><strong>A MOMENT FOR SHOPPING<\/strong><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"9413afb9-81a4-43b5-93cb-b4250117dc03\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/3\/1443039.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.49\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike Toma in Atlanta\" class=\"img\" height=\"2007\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443039.jpg\" width=\"3000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography Yvette Glasco<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Sure, there was music and sports royalty in the building, but in line with the core of Toma\u2019s mission, there were also plenty of local legends. Notably, there was an entire section dedicated to shopping from local designers. One of these was Khalfani \u201cFani\u201d Dennis, whose brand Fani is known for its iconic bandanas. \u201cThere\u2019s a lot of energy coming from around the world with the World Cup being here this year, so I\u2019m super grateful to be highlighted tonight,\u201d Dennis told us pre-games. \u201cToma streets to street style in soccer, and I\u2019m one with the streets, the people.\u201d Naturally, there were Nike Toma x Fani hoodies and bandanas available on site. Also, a jersey customisation station with Dick\u2019s Sporting Goods and a wall filled with the brand new Air Max Family Reunion collection.<\/span><\/p>\n<h1><strong>YOUR CITY COULD BE NEXT<\/strong><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"be786680-ddb4-4bf8-a7a6-b42501186c74\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/3\/1443041.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.49\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike Toma in Atlanta\" class=\"img\" height=\"2007\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443041.jpg\" width=\"3000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography Yvette Glasco<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Toma Atlanta was a moment that kick-started the spirit of 2026 and a new season of Toma el Juego. This year, Nike is gearing up to bring Toma to the most diverse and expressive soccer cities worldwide, with one singular mission: to spotlight the best street ballers on earth. Tom will be expanding to six continents and over 20 cities, where athletes and teams can qualify for a series of epic finals in Summer 2026. To find out more about where\u2019s next, head to <\/span><a href=\"https:\/\/www.nike.com\/toma\"><span>Nike Toma<\/span><\/a><span>.\u00a0<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<footer class=\"article-footer\">\n<div class=\"wrapper\">\n<div class=\"article-series\">\n<h4 class=\"heading\">More on these topics<\/h4>\n<\/div>\n<div class=\"article-series\"><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/what-went-down\">What Went Down<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/nike\">Nike<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/atlanta\">Atlanta<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/travis-scott\">Travi$ Scott<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/21-savage\">21 Savage<\/a><\/div>\n<\/div>\n<\/footer>\n<div 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href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70101\/1\/papa-yorick-westerkamp-gay-fantasy-sailors-maidens-pirates-the-patchwork-family\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"(PAPA) Yorick\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/228-38-2022-1345\/azure\/dazed-prod\/1440\/3\/1443471.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">This Dutch designer\u2019s \u2018gay fantasy\u2019 is full of farmers, pirates and sailors<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70054\/1\/nike-airmaxxing-with-singer-songwriter-simone-ruth\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\"> Nike <\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"[IMAGE 4] 09_Simone_040 1\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-445-2399-1596\/azure\/dazed-prod\/1440\/3\/1443064.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Airmaxxing with singer-songwriter Simone Ruth<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70090\/1\/rosalia-lux-world-tour-barcelona-fashion-religious-street-style-fans\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"TampioNiko_Rosalia_28\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-165-2272-1511\/azure\/dazed-prod\/1440\/3\/1443424.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Rosal\u00eda is my religion: Sacred street style from Lux Tour Barcelona<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70044\/1\/oakley-s-new-field-gear-line-collection\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\">Oakley <\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"HEADER\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/202-0-2538-1688\/azure\/dazed-prod\/1440\/2\/1442950.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Oakley\u2019s new collection was designed to weather the storm<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" 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href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70065\/1\/puma-and-jil-sander-keep-it-simple-with-the-k-street\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\"> Puma<\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"PUMA x Jil Sander&#039;s K-Street\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-2-3000-1995\/azure\/dazed-prod\/1440\/3\/1443156.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">PUMA and Jil Sander keep it simple with the K-Street <\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"newsletter-inline\" data-newsletter hidden>\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Anyone who\u2019s into soccer knows the energy around the sport is not just about any one game, tournament or team \u2013 it\u2019s about the culture and community. And there\u2019s perhaps no platform that captures this better than Toma el Juego, Nike\u2019s youth-led street soccer platform designed to unleash the joy and creativity of the game through neighbourhood tournament play and local experiences. Since launching in Los Angeles in June 2025, Toma has taken over Seoul, Mexico City, Santiago, Lima and more.\u00a0<\/span><\/p>\n<p><span>Last Wednesday night, April 1, Atlanta\u2019s top ballers gathered for a night of street soccer at the Toma Atlanta Soccer Finals and, as someone yelled from the stage at The Eastern, people in Atlanta turned \u201call the way up\u201d. For one night only, the multi-floor music venue was transformed into a soccer fans\u2019 paradise.\u00a0<\/span><\/p>\n<p><span>Here\u2019s everything you need to know about the Toma event,\u00a0which has been to LA and Miami, and continues to expand.<\/span><\/p>\n<h1><strong>THE TOURNAMENT WAS PURE MAYHEM<\/strong><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"3e2a47d3-2933-4dbe-9447-b42501184522\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/3\/1443040.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.49\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike Toma in Atlanta\" class=\"img\" height=\"2007\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443040.jpg\" width=\"3000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography Yvette Glasco<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Forget the polite formalities of professional soccer. Toma Atlanta kicked off with Yosa and Bria laying down the law: high stakes, fast pace and plenty of fun. The \u201cWinner Stays\u201d format turned the event venue into a gladiator arena. One minute, Mia Corona was officiating a lightning-fast girls\u2019 match; the next, the boys were battling for dominance in a series of knockouts that felt more like a street fight than a drill. Star forward and previous USMNT captain, Clint Dempsey, kicked off the boys\u2019 final, and WNBA star Caitlin Clark even stepped out to start the final girls\u2019 match: the 1v1 Gauntlet. The energy was frantic, sweaty and visceral \u2013 and everyone in the crowd was hooked.\u00a0<\/span><\/p>\n<h1><strong>SOCCER HAS NEVER SOUNDED BETTER<\/strong><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"37054481-ac74-418e-b592-b425011984ce\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/3\/1443042.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike Toma in Atlanta\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443042.jpg\" width=\"2007\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography Yvette Glasco<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Toma is all about the culture, so I knew the music would be good \u2013 but Toma Atlanta was next level. The scene was set with DJ EU\u2019s trap-heavy set, so that by the time the doors officially swung open at 6.30pm, the line was down the street, and the room was a sea of red light and anticipation. Then, DJ Von shifted the mood, before Travis Scott stopped by to say hello (wild card mentality). And the surprises continued well into the night, with performances from SoFaygo and Atlanta\u2019s own 21 Savage (who also kicked off the men\u2019s final), before DJ Von brought the house down.<\/span><\/p>\n<h1><strong>A MOMENT FOR SHOPPING<\/strong><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"9413afb9-81a4-43b5-93cb-b4250117dc03\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/3\/1443039.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.49\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike Toma in Atlanta\" class=\"img\" height=\"2007\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443039.jpg\" width=\"3000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography Yvette Glasco<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Sure, there was music and sports royalty in the building, but in line with the core of Toma\u2019s mission, there were also plenty of local legends. Notably, there was an entire section dedicated to shopping from local designers. One of these was Khalfani \u201cFani\u201d Dennis, whose brand Fani is known for its iconic bandanas. \u201cThere\u2019s a lot of energy coming from around the world with the World Cup being here this year, so I\u2019m super grateful to be highlighted tonight,\u201d Dennis told us pre-games. \u201cToma streets to street style in soccer, and I\u2019m one with the streets, the people.\u201d Naturally, there were Nike Toma x Fani hoodies and bandanas available on site. Also, a jersey customisation station with Dick\u2019s Sporting Goods and a wall filled with the brand new Air Max Family Reunion collection.<\/span><\/p>\n<h1><strong>YOUR CITY COULD BE NEXT<\/strong><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"be786680-ddb4-4bf8-a7a6-b42501186c74\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/3\/1443041.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.49\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike Toma in Atlanta\" class=\"img\" height=\"2007\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443041.jpg\" width=\"3000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography Yvette Glasco<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Toma Atlanta was a moment that kick-started the spirit of 2026 and a new season of Toma el Juego. This year, Nike is gearing up to bring Toma to the most diverse and expressive soccer cities worldwide, with one singular mission: to spotlight the best street ballers on earth. Tom will be expanding to six continents and over 20 cities, where athletes and teams can qualify for a series of epic finals in Summer 2026. To find out more about where\u2019s next, head to <\/span><a href=\"https:\/\/www.nike.com\/toma\"><span>Nike Toma<\/span><\/a><span>.\u00a0<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/fashion\/article\/70051\/1\/what-went-down-at-nike-toma-in-atlanta&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-383-2720-1813\/azure\/dazed-prod\/1440\/3\/1443043.jpg&#8221;] Photography Yvette Glasco April\u00a0 20,\u00a0 2026 Fashion \/ What Went Down Fashion \/ What Went Down What went down at Nike Toma in Atlanta Soccer has never sounded better (or felt as chaotic) than at Toma el Juego earlier this month \u2013 a celebration of the \u2018best street ballers on earth\u2019 In [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1892822","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1892822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1892822"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1892822\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1892822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1892822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1892822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}