{"id":1892821,"date":"2026-04-20T18:55:00","date_gmt":"2026-04-20T15:55:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1892821"},"modified":"2026-04-20T18:55:00","modified_gmt":"2026-04-20T15:55:00","slug":"ethel-cains-coachella-stage-was-a-graveyard-of-american-industry","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1892821","title":{"rendered":"Ethel Cain\u2019s Coachella stage was a \u2018graveyard of American industry\u2019"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-512-1787-1191\/azure\/dazed-prod\/1440\/3\/1443616.jpg&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/music\/article\/70111\/1\/ethel-cains-coachella-stage-graveyard-of-american-industry-oli-colman\" data-article-id=\"70111\">\n<header class=\"article-header has-portrait-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.75\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Ethel Cain Coachella Live Weekend 2-44-2\" class=\"img\" height=\"2383\" src=\"https:\/\/images-prod.dazeddigital.com\/1280\/azure\/dazed-prod\/1440\/3\/1443616.jpg\" width=\"1787\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">Photography Enoch Chuang<\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-04-20T18:55:00+00:00\" class=\"timestamp\" title=\"20 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"20\">20,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - music\" href=\"https:\/\/www.dazeddigital.com\/music\">Music<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/q-and-a\">Q+A<\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/music\">Music<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/q-and-a\">Q+A<\/a><\/div>\n<h1 class=\"title\"><span>Ethel Cain\u2019s Coachella stage was a \u2018graveyard of <span class=\"nowrap\">American industry\u2019<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>Stage designer and Super Bowl LX production team member Oli Colman unpacks the secret references embedded in Ethel Cain\u2019s immersive new <span class=\"nowrap\">performance environment<\/span><\/h2>\n<\/div>\n<p><time datetime=\"2026-04-20T18:55:00+00:00\" class=\"timestamp\" title=\"20 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"20\">20,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-04-20T18:55:00+00:00\" class=\"timestamp\" title=\"20 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"20\">20,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/solomonpacemccarrick\">Solomon Pace-McCarrick<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-12-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Ethel Cain\u2019s Coachella stage <span class=\"nowrap\">design (2026)<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/music\/gallery\/36953\/0\/ethel-cain-s-coachella-stage-design-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Ethel Cain Coachella Live Weekend 1-11\" class=\"img\" height=\"1424\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-748-2137-1424\/azure\/dazed-prod\/1440\/3\/1443607.jpg\" width=\"2137\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/music\/gallery\/36953\/1\/ethel-cain-s-coachella-stage-design-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Ethel Cain Coachella Live Weekend 1-13\" class=\"img\" height=\"1473\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-560-2210-1473\/azure\/dazed-prod\/1440\/3\/1443608.jpg\" width=\"2210\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/music\/gallery\/36953\/2\/ethel-cain-s-coachella-stage-design-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Ethel Cain Coachella Live Weekend 1-18\" class=\"img\" height=\"1939\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2908-1939\/azure\/dazed-prod\/1440\/3\/1443609.jpg\" width=\"2908\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/music\/gallery\/36953\/3\/ethel-cain-s-coachella-stage-design-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Ethel Cain Coachella Live Weekend 1-21\" class=\"img\" height=\"1362\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-709-2044-1362\/azure\/dazed-prod\/1440\/3\/1443610.jpg\" width=\"2044\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/music\/gallery\/36953\/4\/ethel-cain-s-coachella-stage-design-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Ethel Cain Coachella Live Weekend 1-27\" class=\"img\" height=\"1500\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-998-2250-1500\/azure\/dazed-prod\/1440\/3\/1443611.jpg\" width=\"2250\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/music\/gallery\/36953\/5\/ethel-cain-s-coachella-stage-design-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Ethel Cain Coachella Live Weekend 1-34\" class=\"img\" height=\"2000\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/azure\/dazed-prod\/1440\/3\/1443612.jpg\" width=\"3000\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 12 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Bad Bunny is now canon in the <a href=\"https:\/\/www.dazeddigital.com\/ethel-cain\">Ethel Cain<\/a> cinematic universe. Well, sort of. The revelation comes from architect-turned-stage designer <a href=\"https:\/\/www.instagram.com\/oli.colman\/\">Oli Colman<\/a>, who designed the stage for Cain\u2019s Coachella performances over the past two weekends, as well as working on the production team for Bad Bunny\u2019s Super Bowl performance earlier this year. While putting together Cain\u2019s Southern Gothic-inspired set, Colman realised they needed some grass \u2013 and it turned out that Bad Bunny had ample left over. Now, the very same grass that graced the most-viewed Super Bowl performance of all time is set to travel the world with Cain on her ongoing <a href=\"https:\/\/www.daughtersofcain.com\/tour\">Here Lies Ethel Cain tour<\/a>.\u00a0<\/span><\/p>\n<p><span>This is just one of the many small details that went into building Cain\u2019s immersive new performance environment, which also included a scythe-cum-microphone stand and multiple easter eggs referencing the rich lore that surrounds her music. \u201cIt was a real labour of love,\u201d says London-born Colman, who has long been a fan of the singer. \u201cIt\u2019s a specific world that Hayden has built, so she has a real nose and taste for what she likes. Nothing can go too far into the Halloween-y, it has to be the exact right aesthetic.\u201d<\/span><\/p>\n<\/div>\n<div class=\"src-youtube video-container embed-content\" data-embed-type=\"media-youtube\" data-id=\"zmC9ExvqMVc\"><span class=\"preserve-aspect-ratio\"><iframe loading=\"lazy\" allowfullscreen frameborder height=\"422\" scrolling=\"no\" src=\"https:\/\/www.youtube.com\/embed\/zmC9ExvqMVc\" webkitallowfullscreen width=\"750\"><\/iframe><\/span><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>According to Colman, this resulted in a junkyard set that leans closer to the sonic palette of Cain\u2019s ambient industrial album <\/span><em><span>Perverts<\/span><\/em><span>, rather than her more mainstream alt-pop records <\/span><em><span>Preacher\u2019s Daughter <\/span><\/em><span>and <\/span><em><span>Willoughby Tucker, I\u2019ll Always Love You<\/span><\/em><span>. \u201cIt\u2019s a little graveyard of industry,\u201d Colman explains, pointing to the rust-covered car parts and overgrown vines that litter the set, reflecting the deconstruction of modern American society in Cain\u2019s music more widely.\u00a0<\/span><\/p>\n<p><span>Below, Ethel Cain stage designer Oli Colman further unpacks her new performance environment, unveiled for the first time at Coachella and following her on her ongoing tour.\u00a0<\/span><\/p>\n<p><strong>What sort of inspirations did you draw on for Ethel Cain\u2019s new stage?\u00a0<\/strong><\/p>\n<p><strong>Coleman:<\/strong><span> To begin with, it was a lot of looking at the architecture of the American South. I designed a Southern chapel, but Hayden wants to do the unexpected, so that religious stuff was too on the nose for Ethel Cain. It became something more deconstructed, like, \u2018What if we were to pull all that apart?\u2019 It became a sort of junkyard which leans more into the <\/span><em><span>Perverts<\/span><\/em><span> aspect of her and where she was at in the storytelling, which is more industrial, darker and moody. We looked at car parts, and then thought about Hayden\u2019s interest in nuclear power stations. Things that offset the lushness of the old American South.<\/span><\/p>\n<p><strong>One thing that caught my eye was all the plants. Are these geographically accurate for the southern states?\u00a0<\/strong><\/p>\n<p><strong>Coleman: <\/strong><span>It\u2019s a play of the two: where Hayden is from, which is the panhandle of Florida, and then the fictional character of Ethel Cain, who\u2019s from 90s Alabama. She was very specific. She wanted cattails, she wanted wire grass to create that sort of swampy, hot, humid world of the American south, she wanted the kudzu vines that were growing up the chain link fence, and the Spanish moss that was growing off the power lines. It\u2019s all very specific to that part of the world.<\/span><\/p>\n<p><strong>Ethel Cain is obviously renowned for her lore. Did she share much of this with you as you were working together?<\/strong><\/p>\n<p><strong>Coleman: <\/strong><span>She actually didn\u2019t; it was a lot of me reading it myself. I was told beforehand that she had a strong interest in power lines, and that was one of the original things I put in the first deck of ideas. The previous leg of the Willoughby Tucker tour had a microphone stand that was a power line, so, when it came around to this one, and we had the power lines to hang the Spanish moss, we were like, \u2018We can\u2019t have a microphone stand as a power line too!\u2019 That\u2019s when it became a scythe, which very much came from Hayden. It was linked to the Coachella billboard \u2013 \u2018Go see Ethel Cain or the devil will get you!\u2019 It was her Freddy Mercury moment because she could pick it up and carry it around the stage.\u00a0<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"731ef2ad-d5ec-450e-8c11-b432011b8e4d\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/3\/1443617.png\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.54\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Sketch 3a\" class=\"img\" height=\"1950\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443617.png\" width=\"3000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Concept design by <span class=\"nowrap\">Oli Colman<\/span><\/span><span class=\"credit\">Photography Enoch Chuang<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>What sort of ideas went into designing the scythe?<\/strong><\/p>\n<p><strong>Coleman: <\/strong><span>It\u2019s funny because, when you type \u2018scythe\u2019 into Google, there\u2019s a wide variety in what they can look like. It could be a big, metal <\/span><em><span>Warhammer<\/span><\/em><span>-ish scythe, or it could be more of a Father Time-style big, silver-black thing that kills people. We were going for something that\u2019s more of a farming implement, a weathered, old scythe. Hayden wanted the blade at the bottom and the microphone at the top so she could pull it out.<\/span><\/p>\n<p><strong>Back to the grass. I\u2019ve heard that this was the same grass from the Bad Bunny Super Bowl. Was that right?\u00a0<\/strong><\/p>\n<p><strong>Coleman: <\/strong><span>Yeah, so I was on the Super Bowl\u2019s production design team, and I knew the guy, Cory Lennon, who did all of the grass in the Super Bowl. He had a huge stock of it. To get fire-retardant plants is actually quite expensive, so I just hit him up like, \u2018Would you be willing to sell us a big batch of your grass?\u2019 Everyone\u2019s a winner because we\u2019re being more economical, reusing stuff that was potentially going to waste.\u00a0<\/span><\/p>\n<p><span>For Ethel\u2019s stage, though, it couldn\u2019t be the lush, tropical green of Puerto Rico, so we burnt the edges and painted it yellow so it looked a little more dried out.\u00a0<\/span><\/p>\n<p><strong>Wasn\u2019t there some logistics about the grass itself during the Super Bowl that led to performers being hired as grass?<\/strong><\/p>\n<p><strong>Coleman: <\/strong><span>Yeah, the Super Bowl is like a Rubik\u2019s Cube, it\u2019s a puzzle you\u2019ve got to solve. It was about how long it takes to get everything out. There\u2019s a limited number of carts that could come out [to set up Bad Bunny\u2019s stage], but we needed more grass, so we turned people into grass.<\/span><\/p>\n<p><strong>Are there any other details that you think people might have missed?<\/strong><\/p>\n<p><strong>Coleman: <\/strong><span>Yes! There\u2019s a car bumper plate that has an Alabama license plate hidden in the grass. There\u2019s also an easter egg to the fans: Hayden\u2019s shoes were hanging over the electricity pylons, which are the same ones she wore for her Coachella appearance last time. Also hidden in the grass was the jacket that she wore \u2013 the red jacket that said Cain on it.\u00a0<\/span><\/p>\n<p><strong>More widely, the contrast between Justin Bieber\u2019s minimalist Coachella stage and Sabrina Carpenter\u2019s more maximalist production sparked <a href=\"https:\/\/www.dazeddigital.com\/music\/article\/70079\/1\/justin-bieber-coachella-2026-headline-set-really-lazy-laptop-youtube\">some heated debate last week<\/a>. Did you have any thoughts on that?<\/strong><\/p>\n<p><strong>Colman: <\/strong><span>I think there\u2019s a place for both. I enjoyed both performances. Obviously, I love it when there\u2019s a full, huge production. My friend Parker did Karol G\u2019s stage, which was out of this world with a huge <\/span><em><span>Flintstones<\/span><\/em><span> cave on stage. But then I also think it takes a certain kind of person to stand on a minimal stage, like the Kanye West-style blob which Justin Bieber did. It\u2019s just a different approach, right? I don\u2019t want to comment on the misogyny of, you know, if a female artist were to do the same, would she have gotten away with it? That\u2019s a good question.\u00a0<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. 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src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-84-1156-769\/azure\/dazed-prod\/1440\/3\/1443309.jpeg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Stop calling Justin Bieber\u2019s Coachella set \u2018lazy\u2019<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/music\/article\/70074\/1\/xaviersobased-online-internet-obsessions-recs-nba-2k-skate-videos-nickelodeon\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"14\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-301-1080-718\/azure\/dazed-prod\/1440\/3\/1443237.png\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Xaviersobased\u2019s online obsessions: NBA 2K, skate videos and Nickelodeon<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div 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class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"o93qmN0TwiQOv-7W2fYfE\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-126-512-341\/azure\/dazed-prod\/1440\/3\/1443179.jpeg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">The rise of Rico Ace in 5 tracks<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/music\/article\/70067\/1\/swedish-house-mafia-unpack-their-miami-ultra-festival-mega-set\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Steve-B2B-Seb__Ultra_20260328@clem.protin-21\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-515-2254-1499\/azure\/dazed-prod\/1440\/3\/1443178.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Swedish House Mafia unpack their Miami Ultra festival mega-set<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"newsletter-inline\" data-newsletter hidden>\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-12-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Ethel Cain\u2019s Coachella stage <span class=\"nowrap\">design (2026)<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/music\/gallery\/36953\/0\/ethel-cain-s-coachella-stage-design-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Ethel Cain Coachella Live Weekend 1-11\" class=\"img\" height=\"1424\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-748-2137-1424\/azure\/dazed-prod\/1440\/3\/1443607.jpg\" width=\"2137\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/music\/gallery\/36953\/1\/ethel-cain-s-coachella-stage-design-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Ethel Cain Coachella Live Weekend 1-13\" class=\"img\" height=\"1473\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-560-2210-1473\/azure\/dazed-prod\/1440\/3\/1443608.jpg\" width=\"2210\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/music\/gallery\/36953\/2\/ethel-cain-s-coachella-stage-design-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Ethel Cain Coachella Live Weekend 1-18\" class=\"img\" height=\"1939\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2908-1939\/azure\/dazed-prod\/1440\/3\/1443609.jpg\" width=\"2908\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/music\/gallery\/36953\/3\/ethel-cain-s-coachella-stage-design-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Ethel Cain Coachella Live Weekend 1-21\" class=\"img\" height=\"1362\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-709-2044-1362\/azure\/dazed-prod\/1440\/3\/1443610.jpg\" width=\"2044\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/music\/gallery\/36953\/4\/ethel-cain-s-coachella-stage-design-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Ethel Cain Coachella Live Weekend 1-27\" class=\"img\" height=\"1500\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-998-2250-1500\/azure\/dazed-prod\/1440\/3\/1443611.jpg\" width=\"2250\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/music\/gallery\/36953\/5\/ethel-cain-s-coachella-stage-design-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Ethel Cain Coachella Live Weekend 1-34\" class=\"img\" height=\"2000\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/azure\/dazed-prod\/1440\/3\/1443612.jpg\" width=\"3000\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 12 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Bad Bunny is now canon in the <a href=\"https:\/\/www.dazeddigital.com\/ethel-cain\">Ethel Cain<\/a> cinematic universe. Well, sort of. The revelation comes from architect-turned-stage designer <a href=\"https:\/\/www.instagram.com\/oli.colman\/\">Oli Colman<\/a>, who designed the stage for Cain\u2019s Coachella performances over the past two weekends, as well as working on the production team for Bad Bunny\u2019s Super Bowl performance earlier this year. While putting together Cain\u2019s Southern Gothic-inspired set, Colman realised they needed some grass \u2013 and it turned out that Bad Bunny had ample left over. Now, the very same grass that graced the most-viewed Super Bowl performance of all time is set to travel the world with Cain on her ongoing <a href=\"https:\/\/www.daughtersofcain.com\/tour\">Here Lies Ethel Cain tour<\/a>.\u00a0<\/span><\/p>\n<p><span>This is just one of the many small details that went into building Cain\u2019s immersive new performance environment, which also included a scythe-cum-microphone stand and multiple easter eggs referencing the rich lore that surrounds her music. \u201cIt was a real labour of love,\u201d says London-born Colman, who has long been a fan of the singer. \u201cIt\u2019s a specific world that Hayden has built, so she has a real nose and taste for what she likes. Nothing can go too far into the Halloween-y, it has to be the exact right aesthetic.\u201d<\/span><\/p>\n<\/div>\n<div class=\"src-youtube video-container embed-content\" data-embed-type=\"media-youtube\" data-id=\"zmC9ExvqMVc\"><span class=\"preserve-aspect-ratio\"><iframe loading=\"lazy\" allowfullscreen frameborder height=\"422\" scrolling=\"no\" src=\"https:\/\/www.youtube.com\/embed\/zmC9ExvqMVc\" webkitallowfullscreen width=\"750\"><\/iframe><\/span><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>According to Colman, this resulted in a junkyard set that leans closer to the sonic palette of Cain\u2019s ambient industrial album <\/span><em><span>Perverts<\/span><\/em><span>, rather than her more mainstream alt-pop records <\/span><em><span>Preacher\u2019s Daughter <\/span><\/em><span>and <\/span><em><span>Willoughby Tucker, I\u2019ll Always Love You<\/span><\/em><span>. \u201cIt\u2019s a little graveyard of industry,\u201d Colman explains, pointing to the rust-covered car parts and overgrown vines that litter the set, reflecting the deconstruction of modern American society in Cain\u2019s music more widely.\u00a0<\/span><\/p>\n<p><span>Below, Ethel Cain stage designer Oli Colman further unpacks her new performance environment, unveiled for the first time at Coachella and following her on her ongoing tour.\u00a0<\/span><\/p>\n<p><strong>What sort of inspirations did you draw on for Ethel Cain\u2019s new stage?\u00a0<\/strong><\/p>\n<p><strong>Coleman:<\/strong><span> To begin with, it was a lot of looking at the architecture of the American South. I designed a Southern chapel, but Hayden wants to do the unexpected, so that religious stuff was too on the nose for Ethel Cain. It became something more deconstructed, like, \u2018What if we were to pull all that apart?\u2019 It became a sort of junkyard which leans more into the <\/span><em><span>Perverts<\/span><\/em><span> aspect of her and where she was at in the storytelling, which is more industrial, darker and moody. We looked at car parts, and then thought about Hayden\u2019s interest in nuclear power stations. Things that offset the lushness of the old American South.<\/span><\/p>\n<p><strong>One thing that caught my eye was all the plants. Are these geographically accurate for the southern states?\u00a0<\/strong><\/p>\n<p><strong>Coleman: <\/strong><span>It\u2019s a play of the two: where Hayden is from, which is the panhandle of Florida, and then the fictional character of Ethel Cain, who\u2019s from 90s Alabama. She was very specific. She wanted cattails, she wanted wire grass to create that sort of swampy, hot, humid world of the American south, she wanted the kudzu vines that were growing up the chain link fence, and the Spanish moss that was growing off the power lines. It\u2019s all very specific to that part of the world.<\/span><\/p>\n<p><strong>Ethel Cain is obviously renowned for her lore. Did she share much of this with you as you were working together?<\/strong><\/p>\n<p><strong>Coleman: <\/strong><span>She actually didn\u2019t; it was a lot of me reading it myself. I was told beforehand that she had a strong interest in power lines, and that was one of the original things I put in the first deck of ideas. The previous leg of the Willoughby Tucker tour had a microphone stand that was a power line, so, when it came around to this one, and we had the power lines to hang the Spanish moss, we were like, \u2018We can\u2019t have a microphone stand as a power line too!\u2019 That\u2019s when it became a scythe, which very much came from Hayden. It was linked to the Coachella billboard \u2013 \u2018Go see Ethel Cain or the devil will get you!\u2019 It was her Freddy Mercury moment because she could pick it up and carry it around the stage.\u00a0<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"731ef2ad-d5ec-450e-8c11-b432011b8e4d\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/3\/1443617.png\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.54\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Sketch 3a\" class=\"img\" height=\"1950\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443617.png\" width=\"3000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Concept design by <span class=\"nowrap\">Oli Colman<\/span><\/span><span class=\"credit\">Photography Enoch Chuang<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>What sort of ideas went into designing the scythe?<\/strong><\/p>\n<p><strong>Coleman: <\/strong><span>It\u2019s funny because, when you type \u2018scythe\u2019 into Google, there\u2019s a wide variety in what they can look like. It could be a big, metal <\/span><em><span>Warhammer<\/span><\/em><span>-ish scythe, or it could be more of a Father Time-style big, silver-black thing that kills people. We were going for something that\u2019s more of a farming implement, a weathered, old scythe. Hayden wanted the blade at the bottom and the microphone at the top so she could pull it out.<\/span><\/p>\n<p><strong>Back to the grass. I\u2019ve heard that this was the same grass from the Bad Bunny Super Bowl. Was that right?\u00a0<\/strong><\/p>\n<p><strong>Coleman: <\/strong><span>Yeah, so I was on the Super Bowl\u2019s production design team, and I knew the guy, Cory Lennon, who did all of the grass in the Super Bowl. He had a huge stock of it. To get fire-retardant plants is actually quite expensive, so I just hit him up like, \u2018Would you be willing to sell us a big batch of your grass?\u2019 Everyone\u2019s a winner because we\u2019re being more economical, reusing stuff that was potentially going to waste.\u00a0<\/span><\/p>\n<p><span>For Ethel\u2019s stage, though, it couldn\u2019t be the lush, tropical green of Puerto Rico, so we burnt the edges and painted it yellow so it looked a little more dried out.\u00a0<\/span><\/p>\n<p><strong>Wasn\u2019t there some logistics about the grass itself during the Super Bowl that led to performers being hired as grass?<\/strong><\/p>\n<p><strong>Coleman: <\/strong><span>Yeah, the Super Bowl is like a Rubik\u2019s Cube, it\u2019s a puzzle you\u2019ve got to solve. It was about how long it takes to get everything out. There\u2019s a limited number of carts that could come out [to set up Bad Bunny\u2019s stage], but we needed more grass, so we turned people into grass.<\/span><\/p>\n<p><strong>Are there any other details that you think people might have missed?<\/strong><\/p>\n<p><strong>Coleman: <\/strong><span>Yes! There\u2019s a car bumper plate that has an Alabama license plate hidden in the grass. There\u2019s also an easter egg to the fans: Hayden\u2019s shoes were hanging over the electricity pylons, which are the same ones she wore for her Coachella appearance last time. Also hidden in the grass was the jacket that she wore \u2013 the red jacket that said Cain on it.\u00a0<\/span><\/p>\n<p><strong>More widely, the contrast between Justin Bieber\u2019s minimalist Coachella stage and Sabrina Carpenter\u2019s more maximalist production sparked <a href=\"https:\/\/www.dazeddigital.com\/music\/article\/70079\/1\/justin-bieber-coachella-2026-headline-set-really-lazy-laptop-youtube\">some heated debate last week<\/a>. Did you have any thoughts on that?<\/strong><\/p>\n<p><strong>Colman: <\/strong><span>I think there\u2019s a place for both. I enjoyed both performances. Obviously, I love it when there\u2019s a full, huge production. My friend Parker did Karol G\u2019s stage, which was out of this world with a huge <\/span><em><span>Flintstones<\/span><\/em><span> cave on stage. But then I also think it takes a certain kind of person to stand on a minimal stage, like the Kanye West-style blob which Justin Bieber did. It\u2019s just a different approach, right? I don\u2019t want to comment on the misogyny of, you know, if a female artist were to do the same, would she have gotten away with it? That\u2019s a good question.\u00a0<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/music\/article\/70111\/1\/ethel-cains-coachella-stage-graveyard-of-american-industry-oli-colman&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-512-1787-1191\/azure\/dazed-prod\/1440\/3\/1443616.jpg&#8221;] Photography Enoch Chuang April\u00a0 20,\u00a0 2026 Music \/ Q+A Music \/ Q+A Ethel Cain\u2019s Coachella stage was a \u2018graveyard of American industry\u2019 Stage designer and Super Bowl LX production team member Oli Colman unpacks the secret references embedded in Ethel Cain\u2019s immersive new performance environment April\u00a0 20,\u00a0 2026 April\u00a0 20,\u00a0 2026 TextSolomon [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1892821","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1892821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1892821"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1892821\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1892821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1892821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1892821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}