{"id":1892264,"date":"2026-04-20T10:07:00","date_gmt":"2026-04-20T07:07:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1892264"},"modified":"2026-04-20T10:07:00","modified_gmt":"2026-04-20T07:07:00","slug":"euphoria-mua-doniella-davy-on-rosalia-and-stripclub-beauty","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1892264","title":{"rendered":"Euphoria MUA Doniella Davy on Rosal\u00eda and stripclub beauty"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1027\/135-0-1027-685\/azure\/dazed-prod\/1440\/3\/1443549.jpg&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/beauty\/article\/70107\/1\/euphoria-mua-doniella-davy-on-rosalia-and-stripclub-beauty-half-magic-launch\" data-article-id=\"70107\">\n<header class=\"article-header has-landscape-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"2.01\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Euphoria\" class=\"img\" height=\"685\" src=\"https:\/\/images-prod.dazeddigital.com\/1375\/azure\/dazed-prod\/1440\/3\/1443549.jpg\" width=\"1375\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">Rosalia in Euphoria<\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-04-20T10:07:00+00:00\" class=\"timestamp\" title=\"20 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"20\">20,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - beauty\" href=\"https:\/\/www.dazeddigital.com\/beauty\">Beauty<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/q-and-a\">Q+A<\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/beauty\">Beauty<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/q-and-a\">Q+A<\/a><\/div>\n<h1 class=\"title\"><span>Euphoria MUA Doniella Davy on Rosal\u00eda and <span class=\"nowrap\">stripclub beauty<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>The Emmy-winning artist discusses make-up as a form of storytelling, the UK launch of her brand Half Magic Beauty, and the emotional power of rhinestones <span class=\"nowrap\">and glitter<\/span><\/h2>\n<\/div>\n<p><time datetime=\"2026-04-20T10:07:00+00:00\" class=\"timestamp\" title=\"20 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"20\">20,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-04-20T10:07:00+00:00\" class=\"timestamp\" title=\"20 April 2026\"><span class=\"month\">April<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"20\">20,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/RoseGallagher\">Rose Gallagher<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-17-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Euphoria Season <span class=\"nowrap\">3 Make-up<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/beauty\/gallery\/36945\/0\/euphoria-season-3-make-up\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Euphoria Season 3 Make-up\" class=\"img\" height=\"1056\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/azure\/dazed-prod\/1440\/3\/1443519.jpg\" width=\"1584\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/beauty\/gallery\/36945\/1\/euphoria-season-3-make-up\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Euphoria Season 3 Make-up\" class=\"img\" height=\"891\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1336-891\/azure\/dazed-prod\/1440\/3\/1443509.png\" width=\"1336\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/beauty\/gallery\/36945\/2\/euphoria-season-3-make-up\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Euphoria Season 3 Make-up\" class=\"img\" height=\"891\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1336-891\/azure\/dazed-prod\/1440\/3\/1443508.png\" width=\"1336\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/beauty\/gallery\/36945\/3\/euphoria-season-3-make-up\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Euphoria Season 3 Make-up\" class=\"img\" height=\"698\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1047-698\/azure\/dazed-prod\/1440\/3\/1443507.jpg\" width=\"1047\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/beauty\/gallery\/36945\/4\/euphoria-season-3-make-up\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Euphoria Season 3 Make-up\" class=\"img\" height=\"1056\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/azure\/dazed-prod\/1440\/3\/1443516.jpg\" width=\"1584\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/beauty\/gallery\/36945\/5\/euphoria-season-3-make-up\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Euphoria Season 3 Make-up\" class=\"img\" height=\"1056\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/azure\/dazed-prod\/1440\/3\/1443510.jpg\" width=\"1584\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 17 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>After four long years, we finally have our <\/span><a href=\"https:\/\/www.dazeddigital.com\/euphoria\"><em><span>Euphoria<\/span><\/em><\/a><span> Sundays back, and to quote Cassie, I have never, ever been happier. Last week, the HBO show returned with a <\/span><a href=\"https:\/\/www.dazeddigital.com\/film-tv\/article\/70086\/1\/euphoria-season-3-celebrates-degradation-women-sex-work-fentanyl\"><span>(controversial) first episode<\/span><\/a><span> which caught up with the original characters four years post-high school. In last night\u2019s second episode, we met the showgirls of the Silver Slipper strip club \u2013 including <\/span><a href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/69798\/1\/rosalia-love-brotherly-divine-carnal-calvin-klein-euphoria-interview-2026\"><span>Rosal\u00eda in her debut acting role<\/span><\/a><span> \u2013 and it became clear that #euphoriamakeup had risen from the ashes of season one.<\/span><\/p>\n<p><span>When <\/span><em><span>Euphoria<\/span><\/em><span> came out in 2019, it had an immediate impact on the beauty industry. Overnight our online and offline worlds were filled with colourful, bejewelled looks as rhinestones and vivid eyeliner took over the <\/span><a href=\"https:\/\/www.dazeddigital.com\/beauty\/head\/article\/45991\/1\/a-round-up-of-your-fave-euphoria-make-up-looks-at-nyfw-ss20\"><span>runways of fashion week<\/span><\/a><span>, TikTok and street style. It\u2019s not surprising that the show\u2019s make-up designer <a href=\"https:\/\/www.dazeddigital.com\/tag\/doniella-davy\">Doniella Davy<\/a> won an Emmy for<\/span><a href=\"https:\/\/www.dazeddigital.com\/beauty\/head\/article\/50517\/1\/euphoria-wins-the-emmy-for-most-outstanding-make-up\"><span>outstanding make-up<\/span><\/a><span>. It wasn\u2019t just the vast amounts of glitter that had us all dazzled, but also how the beauty was approached \u2013 as an important storytelling tool that expressed just as much about the characters&#8217; personalities and emotions as the dialogue or costumes. It reflected the contemporary mindset around make-up as a creative outlet, and a vital part of identity and self-expression.\u00a0<\/span><\/p>\n<p><span>\u201cI think the art of putting make-up on can change people\u2019s lives. I literally have had people tell me that make-up has saved their lives, and changed their lives forever,\u201d Davy tells me. She isn\u2019t exaggerating. In March, I spent a week with Davy, travelling across London, Manchester and Liverpool as she (finally!) <a href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/56200\/1\/doniella-davy-make-up-brand-inject-some-magic-into-your-everyday-euphoria\">launched her beauty brand, Half Magic Beauty<\/a>, into the UK. During that time, countless people wanted time with her, alone, to share how profoundly she had impacted them for the better. Davy firmly believes in make-up&#8217;s power to transform how a person feels about themselves, and through her artistry she cultivates a space where everyone is welcome.\u00a0<\/span><\/p>\n<p><span>Alongside the big launch in Sephora UK, later this month Half Magic Beauty is also releasing a limited edition <\/span><em><span>Euphoria<\/span><\/em><span> collection, with new shades, new products and signature shades for each of the leading ladies (including Kat \u2013 gone but never forgotten). The packaging is inscribed with Davy\u2019s original shownotes, allowing you to recreate the <\/span><em><span>Euphoria<\/span><\/em><span> make-up looks with guidance straight from her heart. Here, she tells us how life imitated art, and how much she enjoyed introducing the dancers of <\/span><em><span>Euphoria<\/span><\/em><span> to her innovative glitter creations.<\/span><\/p>\n<\/div>\n<div class=\"src-youtube video-container embed-content\" data-embed-type=\"media-youtube\" data-id=\"sZvWxXdk7Rc\"><span class=\"preserve-aspect-ratio\"><iframe loading=\"lazy\" allowfullscreen frameborder height=\"422\" scrolling=\"no\" src=\"https:\/\/www.youtube.com\/embed\/sZvWxXdk7Rc\" webkitallowfullscreen width=\"750\"><\/iframe><\/span><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>This is the first <\/strong><strong><em>Euphoria <\/em><\/strong><strong>season we\u2019ve had since your brand Half Magic Beauty officially launched. What can we expect from that overlap?\u00a0<\/strong><\/p>\n<p><strong>Doniella Davy: <\/strong><span>Half Magic Beauty is all over this season and on everybody\u2019s faces. It was fully stocked in the make-up trailer. We used the samples on season two, but now we have the real deal. So if you are using Half Magic Beauty to do your <\/span><em><span>Euphoria<\/span><\/em><span> recreations, you are actually recreating the looks. Season three has everything from colourful eyeshadows, sparkly eyelids and frosty lips, to big, juicy lip liner, and wet, sparkly lips. There\u2019s shimmering, blushing cheeks and winged liner \u2013 so much winged liner!\u00a0<\/span><\/p>\n<p><span>In this season, colour is used in a slightly more subtle way but there are definitely some make-up moments that are gonna scratch the season one itch of rhinestones. There are a lot of really fun character make-up looks, too. Rosal\u00eda plays a stripper called Magick, and she was my favourite to design the looks for this season. We had quite a few new characters to create.\u00a0<\/span><\/p>\n<p><strong>Was it fun to get into the world building of the new characters because we know the others so well by now?\u00a0<\/strong><\/p>\n<p><strong>Doniella Davy: <\/strong><span>Yeah, it was super fun to get into that. A lot of this season takes place in a strip club called the Silver Slipper. It was really fun to imagine the looks of these dancers within this setting.\u00a0<\/span><span>Half Magic Beauty is perfect for that because it holds up on stage. I used the Dopamine Sparkle Glitterpuck all over these dancers\u2019 bodies, on their boobs, on their butts, on their faces. This is a water-infused formula inspired by my years on set. If you use an oil base with glitter, it creates a film that dulls the sparkle. Being water-based makes them as high-shine as possible so they look really saturated and pure. It looks really beautiful on all skin tones.<\/span><\/p>\n<p><span>They\u2019re also wearing glitter liners and Glitterpills, Crystal Butter, Magic Drip, and the lip liners. We used make-up absolutely everywhere so we were going through so much product. It\u2019s like a Half Magic Beauty explosion! And I loved getting to introduce the brand to all the extras. Some of them were dancers in real life. Having them come in and say, \u2018We\u2019ve shopped the brand! We love how the rhinestones and glitter hold up, the lip liners, we\u2019re gonna be wearing it in our lives!\u201d was really special.\u00a0<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"3c2c33e2-2cce-4667-b922-b42f012b95ee\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/3\/1443520.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.75\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Rose Gallagher\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443520.jpg\" width=\"2250\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of <span class=\"nowrap\">the writer<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>When we last spoke, Half Magic Beauty was a baby. Now the brand is nearly four years old! You\u2019ve built such a like-minded community, and Half Magic Beauty feels like a make-up safe space. Was that intentional?\u00a0<\/strong><\/p>\n<p><strong>Doniella Davy: <\/strong><span>It wasn\u2019t intentional but it\u2019s also not surprising. We\u2019ve found the exact community I thought would be here. I knew in creating this brand and these products that a certain type of person would find them. They demand a certain amount of culture and meaning out of their life, but also out of the brands that they buy into. These are people who want to stand out a little bit and they have fun! They\u2019re open to wearing anything, trying anything, and they\u2019re into stuff that is culturally and emotionally resonant.\u00a0<\/span><\/p>\n<p><span>For that person, it\u2019s not generational. It\u2019s not like a \u2018Gen Z vs Millennial\u2019 thing. It\u2019s a mindset. What\u2019s been so exciting is just seeing all different types of people find us at different ages. We get so many people writing into the brand in their 50\u2019s or 60\u2019s. They\u2019ll say \u2018hey, I know I\u2019m not your target audience, but you are my people!\u2019\u00a0<\/span><\/p>\n<p><strong>I think before you came along, that safe space was missing in make-up for a while.\u00a0<\/strong><\/p>\n<p><strong>Doniella Davy: <\/strong><span>I agree with you, there was a missing place. I think a lot of brands that offer a similar mentality kind of come at it as a \u2018cool girl\u2019 brand. Don\u2019t get me wrong, Half Magic Beauty is super fucking cool, but we\u2019re not a \u2018cool girl\u2019 brand. We\u2019re the warmest! We\u2019re artistry led, but playful and warm and inclusive. Half Magic Beauty takes away any idea that you need to do X, Y and Z to use this make-up. Everything\u2019s designed to alleviate pressure, and that\u2019s because I don\u2019t have formal training as a make-up artist. I hate restrictions, rules and authority. I hate people telling me I need to do things a certain way.<\/span><\/p>\n<p><span>Half Magic Beauty isn\u2019t just about self-expression. Sometimes self-<\/span><em><span>discovery<\/span><\/em><span> happens first, and that\u2019s the more tender moment. I went through this during COVID. I started experimenting on my own face for the first time. I was like, \u2018Oh! I can do this make-up too, it\u2019s not just for the movies and films I work on.\u201d I\u2019m 37 now, but when I started doing it for the first time I was 30. Experimenting is like peeling different layers of yourself off and finding a new way of expressing yourself.\u00a0<\/span><\/p>\n<p><strong>Why do you think <\/strong><strong><em>Euphoria <\/em><\/strong><strong>and your artistry on the show continues to touch people in such a powerful way?\u00a0<\/strong><\/p>\n<p><strong>Doniella Davy: <\/strong><em><span>Euphoria<\/span><\/em><span> is this magical thing because it\u2019s so visceral. The cinematography, the performance, the music; it can shake you to your core. I am still shaken by the music, or in seeing my work and how that played a role in the show. It deals with really heartbreaking subject matter in all three seasons. During these difficult times, even though we are feeling so much all the time, it\u2019s important to <\/span><em><span>keep<\/span><\/em><span> deeply feeling all the emotions. The cool thing about <\/span><em><span>Euphoria <\/span><\/em><span>is that the highs are high, the lows are low, and it feels good to feel it all.\u00a0\u00a0<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"4fe8a948-ee82-4786-81e9-b43200aad201\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1366\/azure\/dazed-prod\/1440\/3\/1443550.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"2.22\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Euphoria\" class=\"img\" height=\"614\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443550.jpg\" width=\"1366\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Euphoria<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>When you get meaningful feedback from people that connect with the brand or with your work, how does that impact the vision for everything you do moving forward?\u00a0<\/strong><\/p>\n<p><strong>Doniella Davy: <\/strong><span>My biggest dream is that my work, even though it\u2019s just make-up, will hit someone in a certain way and make them feel inspired. The whole point of me getting into film and TV make-up was that I wanted to use make-up as a medium for emotional storytelling. I love that, and I feel like I\u2019m here to do that. <\/span><\/p>\n<p><strong>I feel that way too!\u00a0<\/strong><\/p>\n<p><strong>Doniella Davy: <\/strong><span>It makes me emotional seeing glitter twinkling in low lights while characters are going through shit. It\u2019s just more poetic. There is something so emotive in glitter and rhinestones especially. There\u2019s such an innocence about them, and they represent a tension between childhood, adolescence and adulthood. When these girls are wearing them and going through this traumatic stuff, there\u2019s something more heartbreaking about it.\u00a0<\/span><\/p>\n<p><span>I always think about the characters starting off their days. Let\u2019s say the carnival episode in season one. Jules is putting on her rhinestones because she knows she\u2019s going to meet her online crush later. And then when she does, she\u2019s devastated because it\u2019s Nate, and it\u2019s fucking terrorising. She\u2019s so sad, looking up at him. Her rhinestone is catching the light, and it looks like a tear, and it\u2019s just so sweet and so heartbreaking. She started her night in such an optimistic way and it ends in such a crushing way. That\u2019s that tension between childhood and growing up.\u00a0<\/span><\/p>\n<p><strong>If there\u2019s someone reading that feels \u2018other\u2019, or they don\u2019t have a safe space in their day-to-day life yet, what words of wisdom do you have for them?<\/strong><\/p>\n<p><strong>Doniella Davy: <\/strong><span>Using make-up can be such a superpower. It\u2019s so freeing and therapeutic to find your signature thing that makes you happy and wear it in the world. Doing that is brave, though. A lot of people will never experience that. So already, if you feel \u2018other\u2019 \u2013 maybe you feel like you\u2019re the only one in your town who\u2019s like that \u2013 you are insanely brave. When I see those people out, I\u2019m like, \u2018those are our people!\u2019 You could so easily just be another fish in the stream, but you\u2019re swimming upstream, and I fuck with that so hard.\u00a0<\/span><\/p>\n<p><em><span>The Euphoria x Half Magic Beauty collection launches at Sephora on April 29. <\/span><\/em><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! 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Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-17-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Euphoria Season <span class=\"nowrap\">3 Make-up<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/beauty\/gallery\/36945\/0\/euphoria-season-3-make-up\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Euphoria Season 3 Make-up\" class=\"img\" height=\"1056\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/azure\/dazed-prod\/1440\/3\/1443519.jpg\" width=\"1584\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/beauty\/gallery\/36945\/1\/euphoria-season-3-make-up\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Euphoria Season 3 Make-up\" class=\"img\" height=\"891\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1336-891\/azure\/dazed-prod\/1440\/3\/1443509.png\" width=\"1336\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/beauty\/gallery\/36945\/2\/euphoria-season-3-make-up\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Euphoria Season 3 Make-up\" class=\"img\" height=\"891\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1336-891\/azure\/dazed-prod\/1440\/3\/1443508.png\" width=\"1336\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/beauty\/gallery\/36945\/3\/euphoria-season-3-make-up\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Euphoria Season 3 Make-up\" class=\"img\" height=\"698\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1047-698\/azure\/dazed-prod\/1440\/3\/1443507.jpg\" width=\"1047\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/beauty\/gallery\/36945\/4\/euphoria-season-3-make-up\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Euphoria Season 3 Make-up\" class=\"img\" height=\"1056\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/azure\/dazed-prod\/1440\/3\/1443516.jpg\" width=\"1584\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/beauty\/gallery\/36945\/5\/euphoria-season-3-make-up\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Euphoria Season 3 Make-up\" class=\"img\" height=\"1056\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/azure\/dazed-prod\/1440\/3\/1443510.jpg\" width=\"1584\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 17 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>After four long years, we finally have our <\/span><a href=\"https:\/\/www.dazeddigital.com\/euphoria\"><em><span>Euphoria<\/span><\/em><\/a><span> Sundays back, and to quote Cassie, I have never, ever been happier. Last week, the HBO show returned with a <\/span><a href=\"https:\/\/www.dazeddigital.com\/film-tv\/article\/70086\/1\/euphoria-season-3-celebrates-degradation-women-sex-work-fentanyl\"><span>(controversial) first episode<\/span><\/a><span> which caught up with the original characters four years post-high school. In last night\u2019s second episode, we met the showgirls of the Silver Slipper strip club \u2013 including <\/span><a href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/69798\/1\/rosalia-love-brotherly-divine-carnal-calvin-klein-euphoria-interview-2026\"><span>Rosal\u00eda in her debut acting role<\/span><\/a><span> \u2013 and it became clear that #euphoriamakeup had risen from the ashes of season one.<\/span><\/p>\n<p><span>When <\/span><em><span>Euphoria<\/span><\/em><span> came out in 2019, it had an immediate impact on the beauty industry. Overnight our online and offline worlds were filled with colourful, bejewelled looks as rhinestones and vivid eyeliner took over the <\/span><a href=\"https:\/\/www.dazeddigital.com\/beauty\/head\/article\/45991\/1\/a-round-up-of-your-fave-euphoria-make-up-looks-at-nyfw-ss20\"><span>runways of fashion week<\/span><\/a><span>, TikTok and street style. It\u2019s not surprising that the show\u2019s make-up designer <a href=\"https:\/\/www.dazeddigital.com\/tag\/doniella-davy\">Doniella Davy<\/a> won an Emmy for<\/span><a href=\"https:\/\/www.dazeddigital.com\/beauty\/head\/article\/50517\/1\/euphoria-wins-the-emmy-for-most-outstanding-make-up\"><span>outstanding make-up<\/span><\/a><span>. It wasn\u2019t just the vast amounts of glitter that had us all dazzled, but also how the beauty was approached \u2013 as an important storytelling tool that expressed just as much about the characters&#8217; personalities and emotions as the dialogue or costumes. It reflected the contemporary mindset around make-up as a creative outlet, and a vital part of identity and self-expression.\u00a0<\/span><\/p>\n<p><span>\u201cI think the art of putting make-up on can change people\u2019s lives. I literally have had people tell me that make-up has saved their lives, and changed their lives forever,\u201d Davy tells me. She isn\u2019t exaggerating. In March, I spent a week with Davy, travelling across London, Manchester and Liverpool as she (finally!) <a href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/56200\/1\/doniella-davy-make-up-brand-inject-some-magic-into-your-everyday-euphoria\">launched her beauty brand, Half Magic Beauty<\/a>, into the UK. During that time, countless people wanted time with her, alone, to share how profoundly she had impacted them for the better. Davy firmly believes in make-up&#8217;s power to transform how a person feels about themselves, and through her artistry she cultivates a space where everyone is welcome.\u00a0<\/span><\/p>\n<p><span>Alongside the big launch in Sephora UK, later this month Half Magic Beauty is also releasing a limited edition <\/span><em><span>Euphoria<\/span><\/em><span> collection, with new shades, new products and signature shades for each of the leading ladies (including Kat \u2013 gone but never forgotten). The packaging is inscribed with Davy\u2019s original shownotes, allowing you to recreate the <\/span><em><span>Euphoria<\/span><\/em><span> make-up looks with guidance straight from her heart. Here, she tells us how life imitated art, and how much she enjoyed introducing the dancers of <\/span><em><span>Euphoria<\/span><\/em><span> to her innovative glitter creations.<\/span><\/p>\n<\/div>\n<div class=\"src-youtube video-container embed-content\" data-embed-type=\"media-youtube\" data-id=\"sZvWxXdk7Rc\"><span class=\"preserve-aspect-ratio\"><iframe loading=\"lazy\" allowfullscreen frameborder height=\"422\" scrolling=\"no\" src=\"https:\/\/www.youtube.com\/embed\/sZvWxXdk7Rc\" webkitallowfullscreen width=\"750\"><\/iframe><\/span><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>This is the first <\/strong><strong><em>Euphoria <\/em><\/strong><strong>season we\u2019ve had since your brand Half Magic Beauty officially launched. What can we expect from that overlap?\u00a0<\/strong><\/p>\n<p><strong>Doniella Davy: <\/strong><span>Half Magic Beauty is all over this season and on everybody\u2019s faces. It was fully stocked in the make-up trailer. We used the samples on season two, but now we have the real deal. So if you are using Half Magic Beauty to do your <\/span><em><span>Euphoria<\/span><\/em><span> recreations, you are actually recreating the looks. Season three has everything from colourful eyeshadows, sparkly eyelids and frosty lips, to big, juicy lip liner, and wet, sparkly lips. There\u2019s shimmering, blushing cheeks and winged liner \u2013 so much winged liner!\u00a0<\/span><\/p>\n<p><span>In this season, colour is used in a slightly more subtle way but there are definitely some make-up moments that are gonna scratch the season one itch of rhinestones. There are a lot of really fun character make-up looks, too. Rosal\u00eda plays a stripper called Magick, and she was my favourite to design the looks for this season. We had quite a few new characters to create.\u00a0<\/span><\/p>\n<p><strong>Was it fun to get into the world building of the new characters because we know the others so well by now?\u00a0<\/strong><\/p>\n<p><strong>Doniella Davy: <\/strong><span>Yeah, it was super fun to get into that. A lot of this season takes place in a strip club called the Silver Slipper. It was really fun to imagine the looks of these dancers within this setting.\u00a0<\/span><span>Half Magic Beauty is perfect for that because it holds up on stage. I used the Dopamine Sparkle Glitterpuck all over these dancers\u2019 bodies, on their boobs, on their butts, on their faces. This is a water-infused formula inspired by my years on set. If you use an oil base with glitter, it creates a film that dulls the sparkle. Being water-based makes them as high-shine as possible so they look really saturated and pure. It looks really beautiful on all skin tones.<\/span><\/p>\n<p><span>They\u2019re also wearing glitter liners and Glitterpills, Crystal Butter, Magic Drip, and the lip liners. We used make-up absolutely everywhere so we were going through so much product. It\u2019s like a Half Magic Beauty explosion! And I loved getting to introduce the brand to all the extras. Some of them were dancers in real life. Having them come in and say, \u2018We\u2019ve shopped the brand! We love how the rhinestones and glitter hold up, the lip liners, we\u2019re gonna be wearing it in our lives!\u201d was really special.\u00a0<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"3c2c33e2-2cce-4667-b922-b42f012b95ee\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/3\/1443520.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.75\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Rose Gallagher\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443520.jpg\" width=\"2250\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of <span class=\"nowrap\">the writer<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>When we last spoke, Half Magic Beauty was a baby. Now the brand is nearly four years old! You\u2019ve built such a like-minded community, and Half Magic Beauty feels like a make-up safe space. Was that intentional?\u00a0<\/strong><\/p>\n<p><strong>Doniella Davy: <\/strong><span>It wasn\u2019t intentional but it\u2019s also not surprising. We\u2019ve found the exact community I thought would be here. I knew in creating this brand and these products that a certain type of person would find them. They demand a certain amount of culture and meaning out of their life, but also out of the brands that they buy into. These are people who want to stand out a little bit and they have fun! They\u2019re open to wearing anything, trying anything, and they\u2019re into stuff that is culturally and emotionally resonant.\u00a0<\/span><\/p>\n<p><span>For that person, it\u2019s not generational. It\u2019s not like a \u2018Gen Z vs Millennial\u2019 thing. It\u2019s a mindset. What\u2019s been so exciting is just seeing all different types of people find us at different ages. We get so many people writing into the brand in their 50\u2019s or 60\u2019s. They\u2019ll say \u2018hey, I know I\u2019m not your target audience, but you are my people!\u2019\u00a0<\/span><\/p>\n<p><strong>I think before you came along, that safe space was missing in make-up for a while.\u00a0<\/strong><\/p>\n<p><strong>Doniella Davy: <\/strong><span>I agree with you, there was a missing place. I think a lot of brands that offer a similar mentality kind of come at it as a \u2018cool girl\u2019 brand. Don\u2019t get me wrong, Half Magic Beauty is super fucking cool, but we\u2019re not a \u2018cool girl\u2019 brand. We\u2019re the warmest! We\u2019re artistry led, but playful and warm and inclusive. Half Magic Beauty takes away any idea that you need to do X, Y and Z to use this make-up. Everything\u2019s designed to alleviate pressure, and that\u2019s because I don\u2019t have formal training as a make-up artist. I hate restrictions, rules and authority. I hate people telling me I need to do things a certain way.<\/span><\/p>\n<p><span>Half Magic Beauty isn\u2019t just about self-expression. Sometimes self-<\/span><em><span>discovery<\/span><\/em><span> happens first, and that\u2019s the more tender moment. I went through this during COVID. I started experimenting on my own face for the first time. I was like, \u2018Oh! I can do this make-up too, it\u2019s not just for the movies and films I work on.\u201d I\u2019m 37 now, but when I started doing it for the first time I was 30. Experimenting is like peeling different layers of yourself off and finding a new way of expressing yourself.\u00a0<\/span><\/p>\n<p><strong>Why do you think <\/strong><strong><em>Euphoria <\/em><\/strong><strong>and your artistry on the show continues to touch people in such a powerful way?\u00a0<\/strong><\/p>\n<p><strong>Doniella Davy: <\/strong><em><span>Euphoria<\/span><\/em><span> is this magical thing because it\u2019s so visceral. The cinematography, the performance, the music; it can shake you to your core. I am still shaken by the music, or in seeing my work and how that played a role in the show. It deals with really heartbreaking subject matter in all three seasons. During these difficult times, even though we are feeling so much all the time, it\u2019s important to <\/span><em><span>keep<\/span><\/em><span> deeply feeling all the emotions. The cool thing about <\/span><em><span>Euphoria <\/span><\/em><span>is that the highs are high, the lows are low, and it feels good to feel it all.\u00a0\u00a0<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"4fe8a948-ee82-4786-81e9-b43200aad201\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1366\/azure\/dazed-prod\/1440\/3\/1443550.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"2.22\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Euphoria\" class=\"img\" height=\"614\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/3\/1443550.jpg\" width=\"1366\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Euphoria<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>When you get meaningful feedback from people that connect with the brand or with your work, how does that impact the vision for everything you do moving forward?\u00a0<\/strong><\/p>\n<p><strong>Doniella Davy: <\/strong><span>My biggest dream is that my work, even though it\u2019s just make-up, will hit someone in a certain way and make them feel inspired. The whole point of me getting into film and TV make-up was that I wanted to use make-up as a medium for emotional storytelling. I love that, and I feel like I\u2019m here to do that. <\/span><\/p>\n<p><strong>I feel that way too!\u00a0<\/strong><\/p>\n<p><strong>Doniella Davy: <\/strong><span>It makes me emotional seeing glitter twinkling in low lights while characters are going through shit. It\u2019s just more poetic. There is something so emotive in glitter and rhinestones especially. There\u2019s such an innocence about them, and they represent a tension between childhood, adolescence and adulthood. When these girls are wearing them and going through this traumatic stuff, there\u2019s something more heartbreaking about it.\u00a0<\/span><\/p>\n<p><span>I always think about the characters starting off their days. Let\u2019s say the carnival episode in season one. Jules is putting on her rhinestones because she knows she\u2019s going to meet her online crush later. And then when she does, she\u2019s devastated because it\u2019s Nate, and it\u2019s fucking terrorising. She\u2019s so sad, looking up at him. Her rhinestone is catching the light, and it looks like a tear, and it\u2019s just so sweet and so heartbreaking. She started her night in such an optimistic way and it ends in such a crushing way. That\u2019s that tension between childhood and growing up.\u00a0<\/span><\/p>\n<p><strong>If there\u2019s someone reading that feels \u2018other\u2019, or they don\u2019t have a safe space in their day-to-day life yet, what words of wisdom do you have for them?<\/strong><\/p>\n<p><strong>Doniella Davy: <\/strong><span>Using make-up can be such a superpower. It\u2019s so freeing and therapeutic to find your signature thing that makes you happy and wear it in the world. Doing that is brave, though. A lot of people will never experience that. So already, if you feel \u2018other\u2019 \u2013 maybe you feel like you\u2019re the only one in your town who\u2019s like that \u2013 you are insanely brave. When I see those people out, I\u2019m like, \u2018those are our people!\u2019 You could so easily just be another fish in the stream, but you\u2019re swimming upstream, and I fuck with that so hard.\u00a0<\/span><\/p>\n<p><em><span>The Euphoria x Half Magic Beauty collection launches at Sephora on April 29. <\/span><\/em><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/beauty\/article\/70107\/1\/euphoria-mua-doniella-davy-on-rosalia-and-stripclub-beauty-half-magic-launch&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1027\/135-0-1027-685\/azure\/dazed-prod\/1440\/3\/1443549.jpg&#8221;] Rosalia in Euphoria April\u00a0 20,\u00a0 2026 Beauty \/ Q+A Beauty \/ Q+A Euphoria MUA Doniella Davy on Rosal\u00eda and stripclub beauty The Emmy-winning artist discusses make-up as a form of storytelling, the UK launch of her brand Half Magic Beauty, and the emotional power of rhinestones and glitter April\u00a0 20,\u00a0 2026 April\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1892264","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1892264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1892264"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1892264\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1892264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1892264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1892264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}