{"id":1891109,"date":"2026-04-17T06:23:38","date_gmt":"2026-04-17T03:23:38","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1891109"},"modified":"2026-04-17T06:23:38","modified_gmt":"2026-04-17T03:23:38","slug":"hybe-sm-jyp-and-yg-entertainment-announce-the-fanomenon-global-k-pop-festival","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1891109","title":{"rendered":"HYBE, SM, JYP, and YG Entertainment Announce the &#8220;FANOMENON&#8221; Global K-Pop Festival"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F17%2FtwSM-JYP-YG-HYBE-Global-K-Pop-Festival-FANOMENON-Announcement.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;]<\/p>\n<div class=\"col-post-body col\">\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Music\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Apr 17, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             2.9K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Source<\/h6>\n<p><span>Billboard<\/span><\/div>\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images='[{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F17%2FSM-JYP-YG-HYBE-Global-K-Pop-Festival-FANOMENON-Announcement-1.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F17%2FSM-JYP-YG-HYBE-Global-K-Pop-Festival-FANOMENON-Announcement-1.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F17%2FSM-JYP-YG-HYBE-Global-K-Pop-Festival-FANOMENON-Announcement-1.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F17%2FSM-JYP-YG-HYBE-Global-K-Pop-Festival-FANOMENON-Announcement-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F17%2FSM-JYP-YG-HYBE-Global-K-Pop-Festival-FANOMENON-Announcement-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/04\/17\/SM-JYP-YG-HYBE-Global-K-Pop-Festival-FANOMENON-Announcement-1.jpg\",\"alt\":\"SM JYP YG HYBE Global K Pop Festival FANOMENON Announcement\",\"width\":1400,\"height\":933,\"credit\":\"Justin Shin\/Getty Images\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F17%2FSM-JYP-YG-HYBE-Global-K-Pop-Festival-FANOMENON-Announcement-1.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Justin Shin\/Getty Images<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Music<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Apr 17, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             2.9K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>South Korea\u2019s four major entertainment agencies are establishing a joint venture for a global music festival<\/li>\n<li>Spearheaded by J.Y. Park, the collaborative project operates under the working title \u201cFANOMENON\u201d<\/li>\n<li>The event is slated to debut in South Korea before expanding into an international tour<\/li>\n<\/ul>\n<p>In an unprecedented move for the Korean music industry, HYBE, SM Entertainment, JYP Entertainment, and YG Entertainment have joined forces to launch a global K-pop festival. Operating in partnership with the Presidential Committee on Popular Culture Exchange, the \u201cBig Four\u201d agencies are officially preparing a joint venture to anchor the large-scale live event, currently titled \u201cFANOMENON.\u201d<\/p>\n<p>Spearheaded by JYP Entertainment founder and chief producer J.Y. Park, the \u201cFANOMENON\u201d concept merges the words \u201cfan\u201d and \u201cphenomenon.\u201d Designed to rival major international events like Coachella, the initiative aims to unite the agencies\u2019 heavy-hitting artist rosters under a single global umbrella. The companies have already initiated the necessary legal and administrative procedures, including filing a business combination report with the Korea Fair Trade Commission.\n<\/p>\n<p>While the project remains in the early review stages, an initial timeline has been mapped out. The collaborative festival is targeted to debut in South Korea in December 2027. Following the inaugural domestic event, the joint venture plans to expand the festival into a global touring model, bringing the spectacle to major international cities starting in May 2028. Specific operational frameworks and governance structures are currently being finalized.\n<\/p>\n<p>Stay tuned for more info.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6706017\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Watch the New Trailer for the Live-Action \u2018Street Fighter\u2019 Film\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6706885\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Los Angeles Rams Tap Ice Cube and Chris Tucker&#8217;s Sons for &#8216;Thursday&#8217; NFL Draft Teaser\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6705907\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Frank Ocean and fakemink Both Drop: Everything We Loved in Music This Week\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Source<\/h6>\n<p><span>Billboard<\/span><\/div>\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    YG EntertainmentSM EntertainmentHYBE\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<\/div>\n<div id=\"post-footer\" class=\"post-footer row\">\n<div class=\"col-shopping-break\">\n<hr>\n<\/div>\n<div class=\"col-comments\">\n<div id=\"comments\" class=\"post-comments none \">\n<header>\n<div class=\"heading\"><span class=\"comment-count\">0<\/span><span>Comments<\/span><\/div>\n<div class=\"comment-dropdown-tooltip\">\n<ul>\n<li>\n<li><\/ul>\n<\/div>\n<\/header>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Music\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Apr 17, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             2.9K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Source<\/h6>\n<p><span>Billboard<\/span><\/div>\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images='[{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F17%2FSM-JYP-YG-HYBE-Global-K-Pop-Festival-FANOMENON-Announcement-1.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F17%2FSM-JYP-YG-HYBE-Global-K-Pop-Festival-FANOMENON-Announcement-1.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F17%2FSM-JYP-YG-HYBE-Global-K-Pop-Festival-FANOMENON-Announcement-1.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F17%2FSM-JYP-YG-HYBE-Global-K-Pop-Festival-FANOMENON-Announcement-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F17%2FSM-JYP-YG-HYBE-Global-K-Pop-Festival-FANOMENON-Announcement-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/04\/17\/SM-JYP-YG-HYBE-Global-K-Pop-Festival-FANOMENON-Announcement-1.jpg\",\"alt\":\"SM JYP YG HYBE Global K Pop Festival FANOMENON Announcement\",\"width\":1400,\"height\":933,\"credit\":\"Justin Shin\/Getty Images\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F17%2FSM-JYP-YG-HYBE-Global-K-Pop-Festival-FANOMENON-Announcement-1.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Justin Shin\/Getty Images<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Music<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Apr 17, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             2.9K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>South Korea\u2019s four major entertainment agencies are establishing a joint venture for a global music festival<\/li>\n<li>Spearheaded by J.Y. Park, the collaborative project operates under the working title \u201cFANOMENON\u201d<\/li>\n<li>The event is slated to debut in South Korea before expanding into an international tour<\/li>\n<\/ul>\n<p>In an unprecedented move for the Korean music industry, HYBE, SM Entertainment, JYP Entertainment, and YG Entertainment have joined forces to launch a global K-pop festival. Operating in partnership with the Presidential Committee on Popular Culture Exchange, the \u201cBig Four\u201d agencies are officially preparing a joint venture to anchor the large-scale live event, currently titled \u201cFANOMENON.\u201d<\/p>\n<p>Spearheaded by JYP Entertainment founder and chief producer J.Y. Park, the \u201cFANOMENON\u201d concept merges the words \u201cfan\u201d and \u201cphenomenon.\u201d Designed to rival major international events like Coachella, the initiative aims to unite the agencies\u2019 heavy-hitting artist rosters under a single global umbrella. The companies have already initiated the necessary legal and administrative procedures, including filing a business combination report with the Korea Fair Trade Commission.\n<\/p>\n<p>While the project remains in the early review stages, an initial timeline has been mapped out. The collaborative festival is targeted to debut in South Korea in December 2027. Following the inaugural domestic event, the joint venture plans to expand the festival into a global touring model, bringing the spectacle to major international cities starting in May 2028. Specific operational frameworks and governance structures are currently being finalized.\n<\/p>\n<p>Stay tuned for more info.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6706017\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Watch the New Trailer for the Live-Action \u2018Street Fighter\u2019 Film\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6706885\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Los Angeles Rams Tap Ice Cube and Chris Tucker&#8217;s Sons for &#8216;Thursday&#8217; NFL Draft Teaser\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6705907\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Frank Ocean and fakemink Both Drop: Everything We Loved in Music This Week\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Source<\/h6>\n<p><span>Billboard<\/span><\/div>\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    YG EntertainmentSM EntertainmentHYBE\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<\/div>\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Music\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Apr 17, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             2.9K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Source<\/h6>\n<p><span>Billboard<\/span><\/div>\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Music\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Apr 17, 2026<\/time><\/div>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Source<\/h6>\n<p><span>Billboard<\/span><\/div>\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images='[{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F17%2FSM-JYP-YG-HYBE-Global-K-Pop-Festival-FANOMENON-Announcement-1.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F17%2FSM-JYP-YG-HYBE-Global-K-Pop-Festival-FANOMENON-Announcement-1.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F17%2FSM-JYP-YG-HYBE-Global-K-Pop-Festival-FANOMENON-Announcement-1.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F17%2FSM-JYP-YG-HYBE-Global-K-Pop-Festival-FANOMENON-Announcement-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F17%2FSM-JYP-YG-HYBE-Global-K-Pop-Festival-FANOMENON-Announcement-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/04\/17\/SM-JYP-YG-HYBE-Global-K-Pop-Festival-FANOMENON-Announcement-1.jpg\",\"alt\":\"SM JYP YG HYBE Global K Pop Festival FANOMENON Announcement\",\"width\":1400,\"height\":933,\"credit\":\"Justin Shin\/Getty Images\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]'>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F17%2FSM-JYP-YG-HYBE-Global-K-Pop-Festival-FANOMENON-Announcement-1.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Justin Shin\/Getty Images<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Music<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Apr 17, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             2.9K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>South Korea\u2019s four major entertainment agencies are establishing a joint venture for a global music festival<\/li>\n<li>Spearheaded by J.Y. Park, the collaborative project operates under the working title \u201cFANOMENON\u201d<\/li>\n<li>The event is slated to debut in South Korea before expanding into an international tour<\/li>\n<\/ul>\n<p>In an unprecedented move for the Korean music industry, HYBE, SM Entertainment, JYP Entertainment, and YG Entertainment have joined forces to launch a global K-pop festival. Operating in partnership with the Presidential Committee on Popular Culture Exchange, the \u201cBig Four\u201d agencies are officially preparing a joint venture to anchor the large-scale live event, currently titled \u201cFANOMENON.\u201d<\/p>\n<p>Spearheaded by JYP Entertainment founder and chief producer J.Y. Park, the \u201cFANOMENON\u201d concept merges the words \u201cfan\u201d and \u201cphenomenon.\u201d Designed to rival major international events like Coachella, the initiative aims to unite the agencies\u2019 heavy-hitting artist rosters under a single global umbrella. The companies have already initiated the necessary legal and administrative procedures, including filing a business combination report with the Korea Fair Trade Commission.\n<\/p>\n<p>While the project remains in the early review stages, an initial timeline has been mapped out. The collaborative festival is targeted to debut in South Korea in December 2027. Following the inaugural domestic event, the joint venture plans to expand the festival into a global touring model, bringing the spectacle to major international cities starting in May 2028. Specific operational frameworks and governance structures are currently being finalized.\n<\/p>\n<p>Stay tuned for more info.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6706017\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Watch the New Trailer for the Live-Action \u2018Street Fighter\u2019 Film\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6706885\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Los Angeles Rams Tap Ice Cube and Chris Tucker&#8217;s Sons for &#8216;Thursday&#8217; NFL Draft Teaser\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6705907\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Frank Ocean and fakemink Both Drop: Everything We Loved in Music This Week\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Source<\/h6>\n<p><span>Billboard<\/span><\/div>\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    YG EntertainmentSM EntertainmentHYBE\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Music<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Apr 17, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             2.9K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Music<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Apr 17, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Music<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Apr 17, 2026<\/time><\/span><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             2.9K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>South Korea\u2019s four major entertainment agencies are establishing a joint venture for a global music festival<\/li>\n<li>Spearheaded by J.Y. Park, the collaborative project operates under the working title \u201cFANOMENON\u201d<\/li>\n<li>The event is slated to debut in South Korea before expanding into an international tour<\/li>\n<\/ul>\n<p>In an unprecedented move for the Korean music industry, HYBE, SM Entertainment, JYP Entertainment, and YG Entertainment have joined forces to launch a global K-pop festival. Operating in partnership with the Presidential Committee on Popular Culture Exchange, the \u201cBig Four\u201d agencies are officially preparing a joint venture to anchor the large-scale live event, currently titled \u201cFANOMENON.\u201d<\/p>\n<p>Spearheaded by JYP Entertainment founder and chief producer J.Y. Park, the \u201cFANOMENON\u201d concept merges the words \u201cfan\u201d and \u201cphenomenon.\u201d Designed to rival major international events like Coachella, the initiative aims to unite the agencies\u2019 heavy-hitting artist rosters under a single global umbrella. The companies have already initiated the necessary legal and administrative procedures, including filing a business combination report with the Korea Fair Trade Commission.\n<\/p>\n<p>While the project remains in the early review stages, an initial timeline has been mapped out. The collaborative festival is targeted to debut in South Korea in December 2027. Following the inaugural domestic event, the joint venture plans to expand the festival into a global touring model, bringing the spectacle to major international cities starting in May 2028. Specific operational frameworks and governance structures are currently being finalized.\n<\/p>\n<p>Stay tuned for more info.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Source<\/h6>\n<p><span>Billboard<\/span><\/div>\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    YG EntertainmentSM EntertainmentHYBE\n                                                            <\/p><\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/hypebeast.com\/2026\/4\/sm-jyp-yg-hybe-global-k-pop-festival-fanomenon-announcement&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F17%2FtwSM-JYP-YG-HYBE-Global-K-Pop-Festival-FANOMENON-Announcement.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;] Music Apr 17, 2026 2.9K Views 0\u00a0Comments Comments Save Text By Sophie Caraan Source Billboard Editor Assistant Thu Tran Share this article Justin Shin\/Getty Images Music Apr 17, 2026 2.9K Views 0\u00a0Comments Comments Save Summary South Korea\u2019s four major entertainment agencies are establishing a joint venture for a global music festival Spearheaded [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,39],"class_list":["post-1891109","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-hypebeast-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1891109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1891109"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1891109\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1891109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1891109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1891109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}